Message From IESA President

MESSAGE FROM THE PRESIDENT MESSAGE FROM THE PRESIDENT SUNIL MORE INDIAN EXIBITIONS, CONFERENCES & EVENTS SERVICES ASSOCIATION

Dear friends,

Greetings from IESA - the Association of service providers to the Exhibitions, Events and Conferences Industry! You will agree with me that we were experiencing a welcome change in the prospects for our industry as the CoVid cases were reduced to a manageable levels during the past couple of months. In fact, we saw a number of Shows talking place during the month of December 2021.

However, the CoVid situation which was improving till MidDecember 2021, suddenly worsened with new strains of virus spreading at an alarming rate resulting in cancellations and postponement of some Shows planned during January - February 2022. While we are wondering about the future of the industry, directing our energies in different directions and particularly expecting some hope from the Government, we see that the Government is more seized with the problem of keeping ready the infrastructure to contain the outburst of the pandemic.

Even though we continue to look upto the external support system like the Government initiatives, we must remember that the industry can expect revival only when the CoVid situation visibly eases out. Medical experts are assuring us that the present wave will be short-lived and most probably the situation will be normal by end February 2022. If this comes true, we need to hang on for another couple of months before the events start happening again and considering the very limited options available in our hands, I believe that we need to revisit our strategies for survival and continue to concentrate on internal solutions instead of external help. The solutions are not new but they need to be religiously tried so as to remain afloat. Business restructuring, inventory management, strategic alliances, bottom line trimming are some amongst them. There will be more as you know your business better. Friends, we all have shown great resilience and courage to continue in this business during these trying times.

My humble suggestion to our Industry stalwarts, colleagues and all is not to lose heart at this juncture and hope for the better. Let us keep our fingers crossed for a better tomorrow.

Life is not easy for any of us. But what of that? We must have perseverance and above all confidence in ourselves. We must believe that light of tomorrow will remove the darkness of today!