July 2021

Exclusive Media Partner From India

July 2021 Vol 8 Issue 12 Voice of Asia’s Exhibition & Convention Industry

EXHIBITION LOGISTICS & IELA A Detailed Overview

INTO THE FUTURE PM Modi Inaugurates ‘Rudraksh’ Conven on Centre In Varanasi

FUTURE READY First Transit - Oriented Development Complex In Vietnam

GEARING UP Maldives Ready To Welcome Tourists

“First things first: human health and safety are the top priorities. IELA worked quickly to create guidelines to prevent COVID during on-site operations and all of us individually implemented procedures within our own offices and the venues where we work.”

GUIDO FORNELLI Chairperson, International Exhibition Logistics Association (IELA)

The month of July awoke good hopes of revival across the globe. India too is emerging from its downturn and the organisers have started to announce their physical shows.

To drive this momentum and reflect the preparedness of our industry to return to normal, we are pleased to announce the second edi on of Interna onal M.I.C.E. Showcase 2.0 virtual summit on September 17, 2021. This event will be a vital pla orm to bring all stakeholders on one pla orm, discuss and deliberate the revival strategy & network amongst the global leaders to build frui ul business connec ons.

More details shall be shared soon.

To start off with the physical shows in India we will witness the India Interna onal Jewellery Show (IIJS Premiere) from September 15 to 19 at BIEC, Bengaluru. Soon a er we will head to the India Interna onal Hospitality Expo from September 24 to 27 at IEML, Gr. Noida. In this issue, we bring to you some excellent content to stay updated with the world of exhibi ons. We have been striving earnestly to bring valuable content for our industry professionals and your feedback will be highly appreciated. This edi on’s cover story focuses on IELA and its role in guiding the exhibi on logis cs industry. We speak to Guido Fornelli, Chairperson, Interna onal Exhibi on Logis cs Associa on (IELA) who shares his thoughts on the future of our industry and how IELA has been one of the crucial factors for his company's growth.

We reach out to more IELA players, namely, Sudhir Dhavan (RERI), U am Gupta (Big Logis cs) and Anamitra Mukherjee (DB Schenker) to understand their thoughts on the road ahead and the role of logis cs.

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PSU BUZZ

Going ahead, we have featured some insigh ul interviews of global MICE leaders.

Huynh Dinh Thai Linh, Execu ve Director, World Trade Center, Binh Duong, Vietnam talks about their collabora on with Korea Interna onal Trade Associa on (KITA) and its prepara ons to func on in the post covid era. Thoyyib Mohamed shares about his role as the Managing Director of Maldives Marke ng and Public Rela ons Corpora on, and informs on how MMPRC remains instrumental in promo ng and reopening of Maldives to interna onal tourism. Sumate Sudasna, President of Thailand Incen ve and Conven on Associa on, is a well-known name in the incen ve travel industry in Thailand. He shares his key advice to emerging incen ve des na ons and about his contribu on to MICE industry. Sumit Joshi, Head – Marke ng & Sales, Jaipur Exhibi on and Conven on Centre (JECC) highlights the features of JECC, and major regional and interna onal conven ons, mee ngs and trade shows held there annually. Edward Liu, MD of CEMS Singapore shares his views on the MICE Industry in Singapore & Asia and how the region is poised to emerge in the post covid era.

With many other interes ng news from across the world, read our July edi on and do share your feedback with me at raghav@exhibi onshowcase.com. If you have not yet subscribed to our official channels on LinkedIn, FB, Instagram, Twi er and YouTube, then you are missing out on valuable daily updates and newsle ers. Do check them out today!

Stay safe and happy reading!

In this issue:

Pg. 06-07

World Map

6-7

Headlines From Across The World

Pg. 08-09

Industry In Pictures From The World Of Social Media

Pg. 10-11

Quick Bytes

10

GSSE To Be Held At JIO World Centre

11

Exhibition Centres To Reopen In India

Pg. 13-17

News Buzz

13

Messe Frankfurt India Announces New Dates For Screen Print India New Delhi And Mumbai Hybrid Editions

15

New Dates Announced For Labelexpo India 2022

16

PM Modi Visits Varanasi On July 15 For Inauguration Of ‘Rudraksh’ Convention Centre

17

PCIL India To Take Place At Jio World Centre, Mumbai

Pg. 20-41

Interviews

20-21

In Conversation With Huynh Dinh Thai Linh, ED, World Trade Center, Binh Duong, New City

22-26

In Conversation With Thoyyib Mohamed, MD, MMPRC About Maldives Tourism

27-28

Exhibition Showcase Talks To Sumate Sudasna, President Of Thailand Incentive and Convention Association

30-38

Exclusive Conversation Guido Fornelli, Chairperson, International Exhibition Logistics Association (IELA)

39-42

In Conversation With Sudhir Dhavan, CEO, RE Rogers India

43-44

Exhibition Showcase Talks To Uttam Gupta, President, BIG Logistics India

45-46

Exhibition Showcase Talks To Anamitra Mukherjee, General Manager, Head Fairs Events and Special Logistics at DB Schenker India

Pg. 47-48

Insights In The Face Of The Current Covid-19 Pandemic, Edward Liu, MD Of CEMS Singapore Shares His Views On The MICE Industry In Singapore And Asia

Pg. 49

People Matter

Pg. 50

Event Tech

Pg. 51

Sustainability

Pg. 52-54

MICE Watch

Pg. 55

Report

Pg. 56-57

Partnership

Pg. 58-61

Global News

Germany

United States Many of the hospitality professionals providing services to events during the pandemic are eagerly awaiting a chance to convene with their peers. In August, two such shows catering to some of the hardest hit industries resume inperson gatherings. The National Association for Catering and Events Experience Conference, Aug. 1-4 at the Bellagio Resort and Casino in L a s Ve g a s , a n d t h e A A H O A Convention & Trade Show, Aug. 3-6 in Dallas.

German association for the trade fair industry, AUMA has issued an update on the various entry requirements for trade fair participants from abroad.

A r o u n d 6 0 % o f t h e approximately 180,000 exhibitors each year at German trade fairs come from abroad, a third of them from countries outside Europe. Almost 30% of the 10 million visitors also come from abroad, a major reason AUMA is advocating open borders for trade fair participants.“Open borders and the smoothest possible international travel are therefore essential for German trade fairs,” AUMA says, noting that with international travel partially restricted due to the pandemic, trade fair participants from abroad should carefully inform themselves about entry requirements before their trip.

Europe The European travel and tourism sector has launched a TikTok social media drive to further boost its #DestinationSummer Campaign. The #TrainingtoTravel TikTok Challenge aims to mobilise travel and tourism stakeholders, pilots, agents, flight attendants, airport staff, travel retail shop assistants and travellers into becoming advocates for the safe restart of European travel this s u m m e r. T h e c a m p a i g n u rg e s businesses, employees and associations to participate in the challenge by following the @ D e s t i n a t i o n S u m m e r Ti k To k account, tapping influencers or community managers to participate and to share the challenge online.

Oman Oman Expo are pleased to announce the launch of Oman Sustainability Week under the patronage of the Ministry of Energy & Minerals Oman, in partnership with Petroleum Development Oman, and supported by Oman Environmental Services Holding Co. SAOC - be'ah. Oman Sustainability Week is a national platform that aims to highlight Oman’s commitment to sustainability leadership through innovative strategies aligned with the UN Sustainable Development Goals (SDGs) and engage the national development stakeholders to present Oman as a new model for sustainable development, all of which are aligned with the Oman Vision 2040.

Dubai Dubai Airport: Terminal 1 reopens after over a year.

Terminal 1 and Concourse D resumed operations from June 24 after 15 months of suspension due to the outbreak of the Covid-19 pandemic, welcoming flynas flight XY201 from the Saudi Arabian capital of Riyadh. They were closed on March 25, 2020 as part of the Dubai’s strategy to control the spread of Covid-19. Dubai Airports operates three terminals at DXB. Terminal 1 caters to foreign carriers, T3 is dedicated for Emirates airline and T2 serves flydubai and other budget carriers. The reopening of the facility will see the phased return of these carriers over the next few days from Terminals 2 and 3.

Hong Kong In the second quarter of 2021, from April to June, Hong Kong’s exhibition scene has been picking up more momentum with the return of a series of close to 20 physical exhibitions at the Hong Kong Convention and Exhibition Centre (HKCEC).

Featuring a wide variety of products and services ranging from technology, and lifestyle, to arts and jewelry, the successful fairs attracted over a million visits under the pandemic, which is a promising sign for the exhibition industry.

Industry In Pictures From

Italy took a ‘calculated risk’ and decided to reopen. Now vaccina ons proceed, tourists are coming back and the commitment to return to a normal life increases. The reopening of the Italian #fairs is giving a great boost of confidence to people and businesses. Here are some numbers for the coming months.

Congratula ons to the best in our MICE industry at the Singapore Tourism Awards 2021! Recipients of the Experience Excellence (MICE) awards pivoted their events and business models safely, while crea ng excep onal experiences through innova on. #SingaporeTourismAwards

India's wastewater treatment plant market is poised to reach USD 4.3 billion by 2025. Increase in investments and private public sector par cipa on can meet the demand & supply. In light of the above posi ve trend IFAT India is organising a series of digital events.

A great example of the private sector ge ng things done in a quick and efficient manner: "MGM Resorts Interna onal will flip on the switch Monday to a 100-megawa solar array that will power 13 Strip proper es and 36,000 hotel rooms." Kudos to MGM #renewableenergy #lasvegas #events #tradeshows #mgm.

Dubai is moving full-speed ahead with in-person events on the back of fewer travel restric ons and one of the world’s most-connected airports.

Qatar will add 105 new hotels and serviced apartments to its property por olio as it prepares to host the FIFA World Cup Qatar 2022. The new proper es will broaden Qatar's appeal to a wider range of travelers while also improving the visitor experience, according to the host na on.

#IndiaDidac csAsocia on creates a channel of informa on and policy exchange between countries to improve, enhance and modernize the structure of educa on.

Be a part of #IDA community and benefit from the various events and ac vi es

The trade show/events industry is ALIVE and WELL with amazing events running all over the world last week and this week! In Philadelphia Xfinity Live!, in Bogota Corferias, Centro internacional de Negocios y Exposiciones de Bogotá. and in Dubai - Arab Health Exhibi on!

Young Indians, through its 'Project Masoom,' aims to create awareness and empower children to rise above fear and raise their voices.

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Asia’s Most Comprehensive Media Pla orm For MICE

The World Of Social Media

The doors are open for the launch of SpaceComm Expo 2021 at Farnborough Interna onal!

The trade show is part of the interna onal event por olio of Messe München and West China’s leading environmental technology trade fair showing innova on and upgrades in water, waste, soil and air.

The first day shows that the demand for environmental technologies in China, for B2B networking and for personal knowledge exchange is high.

An open-air design featuring the largest digital experience in the U.S. conven on and exhibi ons industry welcomes a endees to the brand-new West Hall of the Las Vegas Conven on Center (LVCC), just as the city roars back to full capacity and takes major events and trade shows to the next level with impressive, new venues.

Good news for events live events industry. The Bavarian State Government has given the green light for the restart of the exhibi on industry in the German state, as early as 1 August 2021, and not 1 September as previously planned.

Over 15 captains, commodores, rear admirals, vice admirals, admirals along with 300 interna onal senior officials from Navies, Air Force, Coast Guards and Marine Police are present at the 2nd Interna onal Mari me Defence Exhibi on & Conference (IMDEC).

#ISPO Shanghai 2021 closed successfully and also con nues to grow for four consecu ve years. "ISPO Shanghai fully demonstrated the industry´s steady recovery and the vitality of emerging poten al"stated Chairman and CEO of Messe München Klaus Di rich.

I remember one of my first bosses used to tell the sales team…“Don’t bring me problems, bring me solu ons”….just as words on a piece of paper or message like this it may seem arrogant but it’s actually not…when we empower our people like this and they work it out for themselves they are far more successful.

Benefit your brand and business at #PAPEREX2022 Make sure to block your dates for this premier event, PAPEREX from 09−12 January 2022 at India Expo Centre, Greater Noida, Delhi- NCR, India.

The pandemic has been a tough me for the events industry, but there are opportuni es and learnings to be had in the coming months. While many businesses are focussing on returning to 2019 levels, a group comprised of The Singapore Tourism Board (STB), PCMA and UFI have come together to advise on how the industry can improve post-Covid-19.

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Asia’s Most Comprehensive Media Pla orm For MICE

Quick Bytes

July 2021 ADNEC Acquires DoubleTree By Hilton London ExCel

The Abu Dhabi National Exhibitions Company (ADNEC), part of ADQ, one of the region’s largest holding companies, has added a new hotel to its portfolio: the DoubleTree By Hilton London ExCel. The announcement comes in line with ADNEC’s long term investment strategy, aimed at diversifying its business across the Group and achieving optimal integration of its assets through diversified economic sectors. The decision will further support both the UAE and British business and leisure tourism sectors, alongside the development of the local communities around the hotel, given ADNEC’s extensive experience and capabilities across the hospitality industry. The addition brings ADNEC’s total portfolio of hotels to six, with other hotels under management including the Aloft Abu Dhabi, Andaz Capital Gate, Abu Dhabi, the Anantara Sir Bani Yas Island Abu Dhabi, and the Qasr Al Sarab Desert Resort by Anantara in the UAE. It also owns the Aloft London ExCel. The acquisition is the latest significant development in ADNEC Group’s hospitality business. The move represents the company’s long-term vision, alongside its readiness to lead the post-pandemic recovery phase.

GSSE To Be Held At JIO World Centre

Hyderabad To Host Next Edition Of WINGS INDIA

Messe Frankfurt Reorganises Consumer Goods Fairs

To give impetus for the growth and development of stainless steel industry in India, Virgo Communications & Exhibitions is organizing “GSSE 2022: Global Stainless Steel Expo” from 3-5 March 2022 in Mumbai. The event will be held at a new venue, Jio World Centre in BKC: a state-of-the-art convention facility that offers a world-class experience and ambience for commerce, large events, festivals and concerts. The synergy between modern architecture and nature is highlighted in the top- level services at the venue. The three day event will be a focused International B2B exhibitioncum-conference to connect global stainless steel industry and related stakeholders under one roof manufacturers, buyers, influencers, regulators, industry associations and media who share a common vision of presenting stainless steel based sustainable solutionsGSSE 2022 will attract participation of leading manufacturers of long & flat products, duplex, bars, pipes, tubes, sheets, coils, finished goods, machinery, technology, tools, welding equipment from India and overseas.

FICCI jointly with Ministry of Civil Aviation, Govt. of India and Airports Authority of India is organising the 5th edition of its flagship event on Civil Aviation (Commercial, General and Business Aviation) and Aerospace “WINGS INDIA 2022”. The biennial event of this series of event is scheduled from 25th to 28th March 2022 at Begumpet Airport, Hyderabad. The biennial event aims to be the most comprehensive event on the Civil Aviation Industry calendar that includes Exhibition, Chalets, Demonstration Flights, CEOs Forum, Static Display, Aerobatics, Media Conferences, B2G / B2B meetings and Conferences etc. The event will focus on every segment of the aviation industry including Drones, Aircraft & Helicopter Manufacturers, Space Industry, Airlines, Airline Services & Air Cargo, Aircraft Machinery & Equipment Companies, Airport Infrastructure & MRO, Skill development, Aircraft Interior, Aircraft Technologies & Innovation, Air Navigation Equipment Suppliers and Service Providers.

Messe Frankfurt wants to underline its claim to be an innovation driver and pioneer of the sector by reorganising its consumer goods segment. For the management it is "a real quantum leap into a new age of content creation and integrated communication in order to further enhance the benefits and experience of our trade fairs and platforms for our customers", said Julia Uherek. "In particular, topics such as the simultaneous use of content at trade fairs and on the web, moving images and audio, but also the sensitive and targeted handling of customer data have become massively more important in recent years. With our new organisation and the resulting advantages, we are perfectly positioned for these challenges - online as well as on-site at our leading trade fairs", Uherek went on, who together with Philipp Ferger took over the role of vice president for consumer goods fairs on June 1, 2021.

Michael Reichhold will take over the management of the newly created Shared Expertise department, in which overarching processes and implementation activities for trade fair marketing and organisation to exhibitors will be centralised.

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Asia’s Most Comprehensive Media Pla orm For MICE

Quick Bytes

July 2021 Tarsus Expands Healthcare Reach

Tarsus has announced that it has completed its acquisition of BodySite Digital Health, a digital patient care management and education platform founded in 2010. The US based business will join the Tarsus Medical Group, enabling the division to further expand its portfolio of digital products delivered to healthcare professionals (HCPs) and also bolster its subscription services. The acquisition will fast-track Tarsus Medical's omnichannel strategy to provide digital services and products alongside its well-established programme of live and virtual events and continuing medical education, particularly in the division's American Academy of Anti-Aging Medicine (A4M) brand. Commenting on the acquisition, Tarsus Group CEO Douglas Emslie said: "This acquisition represents a very exciting move for Tarsus. A key focus for us is to broaden our product range to reflect digital developments in the industries we serve. Through this acquisition we are seeking to leverage the Tarsus Medical reputation amongst medical professionals and our close access to the US healthcare industry to further develop BodySite and enable the business to reach new customers and markets."

SingEx-Sphere Announces New Brand

Exhibition Centres To Reopen In India Following a series of lockdown and restrictions on holding public congregations over the last few months, there is some good news for exhibition enthusiasts. Both the central and state governments of India are giving the green signal for leading exhibition and convention centres to organize events in their venues albeit with Covid related protocols. India Expo Centre & Mart, Noida, Bangalore International Exhibition Centre, Bengaluru, HITEX International Convention & Exhibition Center, Hyderabad and Pragati Maidan, New Delhi are among the exhibition centres that have been granted permissions from the Government of India as well as respective state governments to host exhibitions and events. Meanwhile, efforts are on to make Bombay Exhibition Center’s Hall No.1 and Grande available for events scheduled to be held in Mumbai.

SingEx-Sphere Holdings unveiled its new name, Constellar, heralding the beginning of a new chapter for the recently-merged entity. In February this year, the meetings, incentives, conventions and exhibitions (MICE) portfolio company of Temasek - SingEx Holdings Pte. Ltd (“SingEx”) - and subsidiary of Singapore Press Holdings Limited - Sphere Exhibits Pte Ltd (“Sphere Exhibits”) - merged to form SingEx-Sphere Holdings, the first step towards becoming one of Asia-Pacific’s MICE industry champions. With the industry fast becoming a digitally enabled intellectual property business, Constellar sees itself ready to take advantage of these opportunities and create a new agile path for growth through reinvention and collaboration. Mr Robin Hu, Chairman of Constellar Holdings, said: "The future of events belongs to those who build enduring connections through innovative engagements. The Constellar brand name and logo reflect our vision to become a global leader in the MICE experience space by activating impactful networks that connect our partners to global marketplaces for sustainable growth. Our constellation of event IPs connect people and businesses with the future.

Bavarian State Government Confirms: Exhibition Restart From 1 August In its cabinet meeting on 20. July 2021, the Bavarian State Government gave the green light for the restart of the exhibition industry. As early as 1 August 2021 – and not 1 September as previously planned – trade fairs and congresses will once again be allowed to take place in Bavaria. For Dr Roland Fleck, CEO NürnbergMesse Group, the decision is a vote of confidence in the professional work of the Bavarian exhibition companies: "We are very pleased that the Bavarian State Government is expressing confidence in the exhibition industry and that exhibitions and congresses will be possible again as early as 1 August. With a complete hygiene and access concept already developed, we will prove that events can be held professionally and safely again in the Nuremberg Exhibition Centre!" The hygiene and access concept was developed in cooperation between the Bavarian State Government and the Bavarian trade fair companies and successfully tested in practice at a pilot trade fair in July.

News Buzz

July 2021

Messe Frankfurt India Announces New Dates For Screen Print India New Delhi And Mumbai Hybrid Editions

ndia’s leading show for screen, textile, sublimation and digital printing industry, Screen Print India New Delhi has been moved to December 2021 and will take place alongside Gartex Texprocess India, while the Mumbai edition will be held in April 2022. The hybrid trade fairs aim to bring the industry together for crucial sourcing and learning opportunities, as well as create synergies between sector players of garment manufacturing and textile printing segments.

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Messe Frankfurt India has announced that the first hybrid edition of Screen Print India New Delhi which was originally planned in August, will now be held from 3 – 5 December 2021 at Pragati Maidan, New Delhi. The decision to move the dates of the fair aims to provide more time and flexibility for exhibitors to plan their participation,

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while enabling organisers to create a business environment that is strongly conducive to host the fair. Following the New Delhi edition, the Mumbai edition of Screen Print India will be hosted as a hybrid fair from 21 - 23 April 2022 at Bombay Exhibition Centre, alongside Gartex Texprocess India Mumbai edition.

Over the past few years, the screenprinting industry has witnessed strong growth. The increasing preference for home delivery and e-commerce services have continued to be a major driver for the label and package printing segment even during lockdowns. With the industry taking resilient steps to move forward, Screen Print India aims to facilitate market reconnection, promoting in-person networking as well as restoring business continuity to ensure sector’s growth.

Across the three days of the exhibition, the virtual format of Screen Print India New Delhi will showcase a series of knowledge sessions and live demos, and will place a key emphasis on product showcases as well as exhibitor search.

The physical format in-parallel, will provide a first-hand experience of witnessing the products live and interacting with the exhibitors face-toface. Furthermore, the physical exhibition will be organised under the parameters of MFI SafeConnect, thus ensuring a secure B2B networking experience.

The hybrid edition of Screen Print India New Delhi will be hosted alongside Gartex Texprocess India for the benefit of printing professionals who are commonly engaged in both textile and screen-printing segments.

Asia’s Most Comprehensive Media Pla orm For MICE

News Buzz

July 2021

ISRO, CII To Organise International Conference And Exhibition On Space he Confederation of Indian Industry (CII) in association with Indian Space Research Organisation (ISRO), NewSpace India Limited (NSIL) and Antrix Corporation Ltd will be organising an International Space Conference and exhibition from September 13 to October 4, 2021. The digital conference and exhibition will be on the theme ‘Building NewSpace in India’ with an aim to facilitate and strengthen industry’s participation in manufacturing of satellites, launch vehicles and using space applications in various sectors, CII said.

The conference would comprise of digital interactions and virtual exhibition and will also highlight the initiatives

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taken by the Indian government (setting up of sectoral regulator Indian National Space Promotion and Authorisation Centre-INSPACe) and Indian space agency ISRO to encourage and engage domestic industry in space sector and showcasing opportunities for Indian industry. According to CII, the global space economy is valued at $385 billion in 2020 and is expected to grow to $428 billion by 2028, as per the findings by consulting firm EuroConsult.

This growth is enabled by growing demand for space-based services, lowering of costs, miniaturisation and access to technology, liberal funding and enabling regulations around the world.

India, currently having two per cent of share in global space business, holds great promise as a destination for increased space commerce and also as a manufacturing hub.

Sikkim To Open For Vaccinated Tourists ikkim will again welcome tourists with inter-state movement being allowed from July 5. The relaxation is allowed for those fully vaccinated and after the submission of RT-PCR negative report at Melli and Rangpo check-posts. The relaxation is applicable till July 12.

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The new guidelines state that all hotels, guest houses and home stays will be allowed to operate with 50 per cent capacity with COVID-19 protocols.

Malls, showroom will be permitted to operation with COVID-19 protocols.

The movement of passengers boarding or returning from Pakyong or Bagdogra airports and New Jalpaiguri Railway station in West Bengal will be allowed on the production of journey tickets and negative RT-PCR reports conducted within 72 hours of arrival.

All state government offices including

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PSUs, different boards, corporations under the state government will work with 100 per cent attendance with those employees who have received both doses COVID19 vaccine. Other employees may be permitted to follow the present arrangement of 50 percent attendance.

Similar relaxations have been granted to factories, production units and commercial establishments. All vehicles, including private cars, taxis and two-wheelers can ply with odd-even stipulation. Pillion riders will now be allowed in all two wheelers.

Asia’s Most Comprehensive Media Pla orm For MICE

News Buzz

July 2021

First 5 Lakh Tourist Visas To Be Free: Centre’s Boost For Covid-Hit Tourism Sector I've lakh tourist visas will be issued free of charge – once the government resumes issuance – Union Finance Minister Nirmala Sitharaman said as the government unveiled a list of eight relief measures for some of the sectors worst affected by the Covid pandemic and lockdown. This scheme will run till March 31, 2022, or till the first five lakh tourist visas are issued, whichever is earlier, Ms Sitharaman said, adding that each tourist could only avail of this scheme once The Finance Minister said the total financial implication of the scheme wil be 100 crore.

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Travel and tourism sector is among the sectors most badly hit by the pandemic.

States for whom tourism is a big earner – like Goa and Kerala – have reported thousands of crores in losses. To

illustrate the impact Covid has had on this sector, Nirmala Sitharaman said 10.93 million tourists visited India in 2019 and spent nearly US$ 31 billion on leisure and business. On average, an individual tourist stayed for about 21 days and spent $34, or 2,400, daily.

To help the country’s tourism sector recover, Ms Sitharaman also announced other measures, including a new loan

guarantee scheme for 994 travel and tourism stakeholders (TTS, as recognised by the Tourism Ministry) and 10,700 regional- or state-level licensed tourist guides. Loans will be provided with 100 per cent guarantee up to certain limits, she said. For TTS the limit will be 10 lakh (per agency) and for guides it will be 1 lakh. There will be no processing charges and waiver / foreclosure payment charges, and no additional collateral is needed, she said Worldwide, the Covid crisis cost the global tourism sector $1.3 trillion in lost revenue in 2020, the United Nations said in January, calling it “the worst year in tourism history”.

International tourist arrivals fell by one billion, or 74 per cent, in 2020 with Asia – the first region to feel the impact of Covid-19 – seeing the steepest decline, the UN said.

New Dates Announced For Labelexpo India 2022 abelexpo Global Series organizer Tarsus Group has announced the cancellation of Labelexpo India 2021. The show will now take place on 9-12 November 2022, allowing time for the Covid-19 vaccination program to roll out and for the situation to normalise next year. The show will remain at its existing location at Expo Centre & Mart in Greater Noida – Delhi NCR.

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Labelexpo India Event Director Pradeep Saroha, commented: ‘We have taken the decision not to run Labelexpo India 2021 due to the ongoing Covid-19 pandemic. Our expectation is that by rescheduling the show a year later, to 912 November 2022, the pandemic will

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be under control with the industry ready and excited to network and do business again. Kuldip Goel, president of LMAI, the Indian Label Association, said, ‘The LMAI fully supports Tarsus’ decision to cancel Labelexpo India 2021. In light of the current situation with Covid-19 it is the correct and responsible thing to do. We look forward to the whole Indian label and package printing industry coming back together for Labelexpo India in November 2022. The LMAI Awards night will also be postponed to Labelexpo India November 2022 to run

alongside the show.’

The last edition of Labelexpo India in November 2018 attracted almost 10,000 visitors from 55 countries, with 250 Indian and global-based exhibitors.

Asia’s Most Comprehensive Media Pla orm For MICE

News Buzz

July 2021

PM Modi Visits Varanasi On July 15 For Inauguration Of ‘Rudraksh’ Convention Centre

rime Minister Narendra Modi visited his parliamentary constituency, Varanasi, to inaugurate the International Cooperation and Convention Centre — ‘Rudraksh’.

The two-storey convention centre, which has a seating capacity of 1,200, was built with the assistance of the Japanese International Cooperation Agency (JICA).

convention centre by providing a grant of 3,042 million Japanese yen (around Rs 200 crore) under the Japanese ODA scheme. The foundation stone for the centre was laid in 2015, during thenJapanese Prime Minister Shinzo Abe’s visit to Varanasi.

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Constructed in the Sigra area of Varanasi over three acres of land at a cost of nearly Rs 200 crore, the ‘Rudraksh’ centre has been positioned as an ideal location to host all types of international conventions, concerts and exhibitions in order to strengthen the city’s competitiveness by developing its tourism sector. It comprises a main hall with a tower, meeting rooms and a spacious

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parking area that can accommodate as many as 120 cars.

The roof of the building has been constructed to resemble the Shiva Linga.

At night, the entire building will glow with LED lights. The gallery showcases Varanasi’s distinct culture and heritage, with murals depicting its art and music. If required, the main hall can be partitioned into smaller spaces for events.

JICA assisted the construction of the

‘Rudraksh’ was built keeping the environment in mind, and will be fit for fit for Level 3 of Green Rating for Integrated Habitat Assessment (GRIHA), officials said. It will also be equipped with adequate security and safety systems, with a regular entrance, a service entrance and a separate VIP entrance. Apart from collaboration between India and Japan, the objective of the project is also to provide opportunities for cultural interactions between people.

Asia’s Most Comprehensive Media Pla orm For MICE

News Buzz

July 2021

PCIL India To Take Place At Jio World Centre, Mumbai

ersonal Care Ingredients & Lab (PCIL) co-located with Cosmoprof India - An event dedicated to raw materials, ingredients, and lab equipments for the beauty industry, has been postponed and will take place at a new location. The show will now take place through the 9th – 11th of December 2021, at Jio World Centre in Mumbai: a highly appreciated hub for conferences, festivals, and concerts, located in a curated ambience.

The centre is a synergy of modern architecture and nature coupled with top-level services. Cosmoprof India will be the first beauty trade show held in the hub, welcoming attendees in a safe and stimulating space.

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Organizers of the event, BolognaFiere and Informa Markets, jointly decided to reschedule the first edition of PCIL India, prioritizing the safety and health of stakeholders and exhibitors. “We are

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monitoring constantly the evolution of covid19 in India, and in accordance with local regulations we decided to postpone Cosmoprof India to December 2021.

The exhibition will be the first occasion for brands, buyers, retailers, and wholesalers to meet again after a long time of travel restrictions and social distancing, and to discover how the domestic industry is reacting to new digital tools, revised distribution channels, and new consumers habits, said Mr. Gianpiero Calzolari, President of BolognaFiere. – Jio World Centre Mumbai, our new venue, will add value to the trade show, and we are honoured to be the first beauty trade show to be hosted in their amazing spaces. This is our best way to support the beauty industry in India, promoting its resilience and its commitment for a new restart.”

Speaking on the postponement of the 1st edition of PCIL India, Mr. Yogesh

Mudras, Managing Director, Informa Markets in India said, “The COVID-19 situation has presented a constantly challenging environment for exhibitions organisers and the beauty and cosmetic industry across the globe. Rescheduling the show to the end of the year at JIO World Centre, an optimal venue, will allow enough time for normality and confidence to return to the marketplace.

It will enable us to offer efficient, impressive, and state-of-the-art solutions for our stakeholder’s evolving requirements.

Over the coming months, the increased availability of vaccines will also relax travel restrictions and provide better and safe conditions for exhibitors and visitors to participate. We look forward to offering an outstanding experience and business that our stakeholders have always expected from the much reputed and celebrated PCIL India.”

Asia’s Most Comprehensive Media Pla orm For MICE

INTERNATI

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WE ARE BACK

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INTERNATIONAL

M.I.C.E. SHOWCASE 2.0 2nd Edition

|| September 17, 2021

An Exciting Virtual Summit To Reect The Preparedness Of Our Sector To Bounce Back Effectively

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To know more about the show please visit our website www.international-mice-showcase.mailchimpsites.com

Interview

July 2021

“

WTC Binh Duong New City Is Developing As One Of The First Transit - Oriented Development Complex In Vietnam Huynh Dinh Thai Linh, ED, World Trade Center, Binh Duong, New City

ES. World Trade Center Binh Duong New City (WTC BDNC) is a new destination for international trade activities in the Southern Key Economic Zone of Vietnam. How WTC's role is significant in promoting sustainability and innovation for industrial activities?

Linh Huynh. WTC Binh Duong New City has an 20 | www.exhibi onshowcase.com

“

Ms. Linh Huynh has over 20 years in international business and design customer experience in the private, public and non-prot sectors. Being passionate in promoting sustainable trade in Southeast Asia and pursue career in service innovation and design to enhance customer experiences for different sectors: airlines, healthcare, higher education, trade promotion and exhibition industries, Being as speaker/trainer/facilitator in marketing and innovation management which require high professional expertise and social competence paired with charismatic, exibility humor. The following topics are usually requested by clients: Business Model Design/Innovation Management Tools; Design Thinking Process; Customer Services/ User Experiences Design; Value Creation Through Disruption.

important role in promoting sustainability and innovation in the Southern Key Economic Region. We work closely with the Department of Science & Technology of Binh Duong province and other large technology companies to implement programs to help businesses develop in the most sustainable and innovative way through implementation of technology in their manufacturing and production activities.

For instance, WTC Binh Duong New City was chosen as a partner of the European Commission to host an event on technology transfer in March 2021. The event had highposition leaders from the EU, ASEAN, and Vietnam discussing topics related to technology and innovation as well as opportunities for EU technology transfer to Vietnam.

ES. World Trade Centre Binh Duong New City is one of the well-established Venues in Vietnam. Please tell us about the facilities provided by the WTC BDNC that makes it apart from other venues in terms of MICE capabilities.

Linh Huynh. WTC Binh Duong New City is developing as the complex. This is one of the first transit-oriented development complex in Vietnam. With the state-of-the-art multi-purpose complex including shopping center, multiuse complex, pedestrian street, office & co-working space, central park, convention & exhibition center, and the central metro station which offers direct transportation to Ho Chi Minh City.

Asia’s Most Comprehensive Media Pla orm For MICE

Interview

July 2021

ES. How will trade change as the world moves into the “new normal” post-Covid?

Linh Huynh. Global trade has changed ever since the emergence of the virus in 2020. The new normal together with the large amount of people transitioning from working from their offices to now working at home has now triggered a change in perception and habits of buyers globally. With the transition from working at an office to home, the demand for office space has decreased. Not only that, but the demands for cars and office supplies will decrease. On the other hand, there will be an increase demand for electronics and healthcare. The pandemic has also accelerated the industry 4.0 and implementation of technology as there has been a large increase in unicorn companies. The global pandemic has caused a dramatic acceleration of technology adoption and digitalization across many areas of our lives. Since 2020, there has been a historic number of technology-based Unicorn startups that emerged.

ES. From an industrial focused area into a smart city, Binh Duong New City has been developed to become a new pole of attraction as an international trade hub for the Southern key economic zone of Vietnam. What plans has WTC formulated for the revival of industry and how do you see 2021-2022 in terms of business?

Linh Huynh. Vietnam has done an excellent job in containing the outbreak of the virus so far, and most services are still in operation normally. WTC Binh Duong New City has encountered many obstacles in 2020, a year after we obtained our license from the World Trade Center Association. Luckily, we quickly adapted to the new changes and transitioned all our events to virtual base. For the term 2021 – 2020, WTC Binh Duong New City has many plans with the launching of our new WTC Expo. We are working closely with our partners and associated to develop hybrid MICE events for this period as international travel is still closed. Beside MICE events, we are also working closely with local businesses and SMEs to develop strategies to export to foreign markets through our WTC Global Acceleration Program and WTCA network.

ES. What is your take on Korea International Trade Association (KITA) and its Convention & Exhibition Centre (COEX) with Vietnam’s Becamex IDC to run the World Trade Centre Binh Duong New City Expo?

Linh Huynh. We have signed the contract with KITA and its Convention & Exhibition Center (COEX) with the hope that our local team will work with them closely to run the World Trade Center Binh Duong New City (WTC EXPO) as the new destination for visitors, investors, entrepreneurs to find more business opportunities in our region. We hope 21 | www.exhibi onshowcase.com

that our services will be professionalized and standardized as ASEAN MICE standards in the future.

ES. What number of MICE events are organized at WTC BDNC in a year? Please name some big MICE events organized in WTC. Linh Huynh. Before COVID-19, there are around 120 MICE events and after COVID-19 we would like to attract and organize 150 MICE events and we would like to highlight CONFEX (conference & exhibition) as our development model in the future. In addition to that, WTC BDNC will also organize online-to-off-line events and we believe that digital trade in different setting will be the future after COVID-19.

ES. How do you utilize technology and innovation to engage your MICE guests?

Linh Huynh. WTC Binh Duong New City places great importance on utilization of technology and innovation in our viewer engagements. As the world is transitioning to the new norm, there will still be limitations on participation of offline events. Therefore, to provide the most experience for exhibitors at home, we are developing our Virtual Exhibition Platform with 3D product display and built-in B2B matching platform for the highest exhibitor experience. Sustainable development is the foundation for WTC Binh Duong New City’s development. Binh Duong Province is an established industrial hub of Vietnam, and for the province to continue with its development in a sustainable direction, the WTC Binh Duong New City was developed.

ES. How do you see Indian MICE Industry? What is your take on India-Vietnam relation?

Linh Huynh. Incredible – as we can say about MICE Industry in India. The process of upgrading MICE facilities is continuing and there are many trade promotion activities have been organized during COVID-19 by Indian investors.

Vietnam has strong friendship relationship with India, we hope that we would like to collaboration with associations and organizers to create more mutual support for companies, SMEs, corporation between both countries.

Asia’s Most Comprehensive Media Pla orm For MICE

Interview

July 2021

The Maldives has reopened its borders for tourists originating from South Asian countries — India, Afghanistan, Pakistan, Nepal, Bhutan, Bangladesh, and Sri Lanka, starting from today. However, tourists arriving from South Asian countries are not permitted to stay at tourist facilities in inhabited islands until July 30, 2021. All tourists, including those who have completed the prescribed dose(s) of Covid-19 vaccines, need to carry a negative result for a nucleic acid test (PCR test) with a sample taken within 96 hours prior to departure to the Maldives from the first port of embarkation en-route to the Maldives. Children below oneyear-old are exempt from the requirement of the PCR test. Thoyyib Mohamed, managing director, Maldives Marketing and Public Relations Corporation (MMPRC) said: “South Asian countries, including India, have witnessed a considerable drop in Covid positivity rates in the recent few weeks and so we are excited to restart the issuing of visa-on-arrival from July 15, 2021. “Tourists entering the Maldives will need a negative PCR result as we continue to maintain stringent safety measures to ensure the health, safety, and wellbeing of residents and visitors. The Maldives is and always will remain a ‘safe haven’ for all travellers and we couldn’t be more thrilled to welcome our guests once again.” In other news, Visit Maldives has launched the ‘I’m Vaccinated microsite, a platform that will give the most up-to-date information about the vaccination process within the tourism industry.

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Asia’s Most Comprehensive Media Pla orm For MICE

Interview

July 2021

Thoyyib Mohamed is the Managing Director of Maldives Marke ng and Public Rela ons Corpora on (MMPRC), The Na onal Tourism Promo on Board of Maldives. With his extensive set of knowledge and skills in management, Thoyyib has promoted Maldives as the ul mate travel des na on. Collec vely with the help of stakeholders and industry partners, his work saw Maldives welcome over 1.5 million tourists in 2019, a groundbreaking record arrival for Maldives. He has done masters in broadcast and film management from Bournemouth University, U.K. and has vast experience in interna onal networking, marke ng, pr and fundraising. We speak to him about the prospects ahead. Excerpts;

ES. As Managing Director of the Maldives Marketing & PR Corporation, how have you been instrumental in the reopening of country to tourism?

Thoyyib Mohamed. The successful reopening of the borders in July 2020 was due to a concerted and unified effort by all the relevant agencies of the government and the industry as a whole. At MMPRC our operations were disrupted with the complete national lockdown imposed in April. However, just weeks after we went into lockdown, we were operating almost fully online, with our staff working from home. We reshaped and re-strategized our marketing activities and how they were conducted.

I think one of the most crucial actions on our part was our move to online platforms without delay. Of course, people could not travel during that time. But we made sure we kept in touch with our audience. Our Visit later campaign was part of this effort. Our immediate engagement with industry stakeholders at home and abroad at the early stages of the lockdown also contributed to the effort. With the uncertainty surrounding travel it was important that we

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Asia’s Most Comprehensive Media Pla orm For MICE

Interview

July 2021

Maldives adver sing campaign featured on the Kensington roadside in London

shared our views and concerns so that those views could be factored into our planning. During this time, we worked on various strategies that could be adopted, for a time when borders would open. As a result we incorporated a great degree of flexibility in our marketing to suit various situations that we could face. The use of one of ourkey USP one-island-one-resort, and our focus on our geography as an island nation in our marketing campaigns during the time were important factors in our successful reopening. Those factors offered relative safety to those eager to travel as soon as border closures were lifted. Our work at MMPRC during the time and even today is a great team effort. I am fortunate to have a dedicated and hardworking team and a lot of credit for MMPRC’s contribution to the successful reopening goes to the enormous effort made by our team.

ES. Please tell us about the history of Maldives and how it all began?

Thoyyib Mohamed. I assume you are asking about the history of Maldives tourism. Tourism began in the Maldives in 1972. It was a group of Italian tourists who first arrived here. As we celebrate fifty years of tourism in the Maldives, it is important to note that it was the pioneering efforts of a few young dynamic Maldivian entrepreneurs which made it happen. Soon the first resort opened with 30 rooms, on the island of Vihamanaafushi, currently known as KurumbaMaldives. A second resort was opened on the island of Bandos soon after. During the first year, just over a thousand tourists enjoyed their

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holidays in the Maldives.

In the 1970s, the Maldives was one of the best kept secrets of the travel world. With no direct international connections, it was hard to access, and for those who managed to arrive here, it was a tropical adventure that was unique. The first direct flight from Europe landed in 1979. In the 1980s Maldives became well-established as a dive destination especially in niche travel market segments in Germany and Italy.

The Maldives tourism product has evolved over the last fifty years. In the first decade of the new millennium, the spa became an important part of the tourism product paving the way for luxury tourism. At the same time varied options for accommodation emerged. Liveaboards were introduced at a very early stage of the industry and the guesthouse sector emerged in its current form in 2008. While Maldives as a holiday destination was wellestablished in Europe since its inception, during the last ten years Asian source markets have grown in importance.

Arrivals from Asian countries overtook European arrivals for the first time in 2014. In 2019 tourist arrivals crossed 1.7 million with arrivals from China, India and Italy topping the list.

ES. Having reopened to international tourists earlier this year on 15th July 2020, how has the Maldives been recovering from the impact of the Covid-19 pandemic?

Thoyyib Mohamed. Although we have faced difficulties in

Asia’s Most Comprehensive Media Pla orm For MICE

Interview

July 2021

terms of new temporary increases in the rate of infections like many other countries,we have been able to control such increases in a relatively short period of time. As of now we are in a very favourable position with a positivity rate of just over one percent during the last few days.

ES. Maldives is on track to be among the first countries to give COVID-19 vaccination opportunity to all working in the tourism sector, what are some essential travel tips for the tourist to stay safe?

Thoyyib Mohamed. The President of Maldives Ibrahim Mohamed Solih’s policy of giving a priority for vaccination and also a high priority was given to the vaccination of those working in the tourism sector from the time the vaccination program began. The reasons are very clear. While out unique geography, and the fact that resorts offer natural isolation, we want to offer the maximum safety for our visitors. The “I am vaccinated” campaign to achieve vaccination of all employees in the tourism sector was launched at the end of April. As of that time 99% of those working at the resorts have received their first dose. And a large proportion among them were fully vaccinated.

My advice for those planning to visit the Maldives is make sure that you are aware of the latest requirements for arrival in the Maldives and ensure that all requirements are met when they travel. We always make it an effort to simplify the requirements as much as possible without compromising the safety of travellers and Maldivians alike.

ES. Maldives has announced to vaccinate tourist on arrival, how does it help in building confidence among tourists and promoting tourism?

Thoyyib Mohamed. This is something that has been planned. However, a larger proportion of the local population needs to be vaccinated before the plan can be implemented.

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ES. Tourist arrival numbers exceed 200,000 so far in 2021, how MMPRC plays a crucial role in carrying out promotional activities to make Maldives the most preferred island destination of the world?

Thoyyib Mohamed. MMPRC is the national agency responsible for marketing the Maldives as a destination around the world. Our marketing strategies and activities are what determines how the Maldives is perceived as a tourist destination. We also ensure that potential visitors have access to the latest information about the Maldives.

This is especially crucial during these times when matters related to travel are constantly changing. We carry out numerous marketing and visibility campaigns through our network of PR agencies in the source markets as well as in partnership with tour-operators, travel agencies airlines and the media in our important source markets.

ES. Recently, Maldives hosted top travel agents from India market. What was the purpose behind this initiative?

Thoyyib Mohamed. The concept of familiarisation trips for travel agents is an activity that has been part of our marketing and promotion effort. Maldives is a unique country, very different from our major source markets. Because of our geography the tourism experience here is like no other. Airport transfers by speedboat or by seaplane, the one-island-one-resort concept and many other traits of the industry have to be experienced in order for travel agents to be able to give clear information to potential travellers. India is one of the most important markets for Maldives and it is important that we offer this opportunity to Indian travel agents to experience the Maldives.

ES. How do you see India as the top source market for tourism in Maldives?

Thoyyib Mohamed. While India was the second largest source market in 2019, India has been one of the most

Asia’s Most Comprehensive Media Pla orm For MICE

Interview

July 2021

This was especially true at the early stages of re-opening.

Now with the restrictions lifted for South Asian travellers from 15 July, we expect a surge in Indian visitors during the rest of the year. With its close proximity to Maldives and the growing popularity of Maldives among Indian travellers, India will remain one of the most, if not the most important source market for the Maldives.

ES. What will be the upcoming top trends in Maldives?

Thoyyib Mohamed. As we move into the 2021, we are seeing a lot of new resorts with new trendy concepts and numerous experiences are opening up across the country.

These new resorts offer an additional layer of charm to potential visitors. More resorts are also being opened further away from the Maldives, giving holiday makers access to distant atolls. The Maldives will remain one of the most desired honeymoon destinations of the world.

However, new aspects of tourism such as MICE tourism will begin to expand during the year and beyond. The Maldives offers a relative safe destination for meetings and conferences, as businesses begin to host face-to-face events as the pandemic eases.

ES. How Maldives is connected with the rest of the world? What is the current state of inbound tourism travel for Maldives?

Thoyyib Mohamed. Our connectivity to the rest of the world has rapidly expanded since re-opening our borders.

Several flights operate from European cities on a daily basis. Major airlines of the Gulf States offer the most convenient connections to Maldives several times a day from the Europe, Africa and the Americas. New direct flights have started from Spain and additional flights from Eastern Europe are scheduled to be started in Q4. Several daily flights operate from India and Sri Lanka and we hope that operations from South East Asia will commence in the near future. We are currently meeting our targets for inbound travel this year. The first quarter

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of the year has been very successful and we expect this to continue throughout the year.

ES. What according to you are the learnings from this pandemic?

Thoyyib Mohamed. I believe the biggest lesson that the pandemic has taught us is the importance of preparedness and adaptability. During these times we have been forced to change our course and our actions on short notice.

Planning too is crucial in order to adapt to various situations that may arise.

The systems required to ensure smooth operation of the industry in the new normal are already in place and have been strengthened during the last many months. These include the measures put in place to ensure the safety of visitors at all tourist facilities and touch points such as airports and transfer vessels and seaplanes. Resorts have the capacity to test for Covid-19 and isolation facilities in the event of someone testing positive. Industry staff are trained to ensure the safety of holiday makers and follow the protocols that are in place. Once all those working in the industry are vaccinated it will be contributing an additional layer of safety for visitors.

ES. What advice from your own experiences would you offer to other nations yet to emerge from lockdown?

Thoyyib Mohamed. It is important to understand that different countries would face different types of challenges in emerging from lockdowns and opening up for travel. The circumstances in the Maldives may be extremely different from that of any other country. So, my advice on such an issue may not be applicable for the set of circumstances they may face. My wish is for all the countries to be able to emerge from the pandemic and for global travel to resume albeit with measures to ensure safety of travellers and the staff alike.

Asia’s Most Comprehensive Media Pla orm For MICE

Interview

July 2021

Sumate Sudasna, President of Thailand Incentive and Convention Association, is a well-known name of the incentive travel industry in Thailand. He is also the founder and Managing Director of Thailand’s Conference and Destination Management. Long ago SITE president had written, "mention incentive travel in Thailand and the name Sumate Sudasna soon follows" upon conferring the Member of the Year award to him in 1995. He was also awarded World Incentive Travel Personality for Asia in 1993 by the organizers of EIBTM and IT&ME. He is also member of the board of AFECA – Asian Federation of Exhibition and Convention Associations and the current chairman of the MICE Youth Challenge sub-committee. In a candid conversation with ES

SUMATE SHARES HIS VALUABLE INSIGHTS ON THAILAND’S BUSINESS EVENTS INDUSTRY

ES. Having expertise in the incentive travel industry in Thailand, we'd like to know a bit more about contributions you made to MICE industry.

Sumate Sudasna. I was among the first members of SITE in Thailand, became president and was the chapter contact for over a decade. I served on the board of TICA since formation and elected first president from the private sector (normally TAT governor is president by title) and still in the position for the 7th 2-year term. I am a board member of TCEB by position and am actively involved in capacity development projects undertaken by TCEB. I am member of the board of AFECA – Asian Federation of Exhibition and Convention Associations and the current chairman of the MICE Youth Challenge sub-committee.

ES. What issues do the emerging destinations face in relation to incentive travel? What would be your key advice to emerging incentive destinations?

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Sumate Sudasna. The destination must have appealing attributes that inspire and motivate incentive achievers. Each destination must explore and develop her own distinct character and prepare all contributing factors to be “incentive class” ES. In your opinion, what makes a good incentive organiser?

Please state some facts and observations to help understand the incentive business in the present condition of Thailand?

Sumate Sudasna. You would mean DMC – destination management company, which is the organization in between the organizer (who represents the corporate client) and the suppliers at the destination. A good DMC understands client objectives and coordinate the best that the destination can offer to meet the objectives. Thailand’s success is due to her readiness in all factors such as accessibility, ease of entry, infrastructure, incentive style facilities, destination variety, good value, professional suppliers, group activity options and hospitable people.

Asia’s Most Comprehensive Media Pla orm For MICE

Interview

July 2021 particular event.

Sumate Sudasna. TICA’s marketing activities cover the whole gamut of options from attending trade shows, organizing road shows, educational trips, maximizing website capabilities, social media activation, producing biennial directories (a destination marketing collateral)

CHAKRABONGSE VILLA

ES. The meetings, incentives, conferencing, exhibitions (MICE) industry in Thailand is one of the major branches of tourism in Thailand, how has the incentive travel industry changed in the last 2 years? Where do you see the future headed?

Sumate Sudasna. Incentive travel evolved with global trends.

Programs are less extravagant but still quality focused, with more considerations on sustainability issues. Group size is smaller, food & beverage arrangements are more concise as dietary habits and requirements are more varied. Hygiene, safety and security are important considerations.

ES. Since vaccinated travellers may now travel to Thailand without the need to quarantine under the proposed Phuket Sandbox Program starting July 1st. What is your expectation in regards to revival of the industry?

Sumate Sudasna. Recovery will be dependent on the desire and readiness of travelers. We’re seeing more visitors from western market sources than regional or short haul markets.

If global pandemic situation improves, so will recovery. It is best to ascertain that the sandbox succeeds and other destinations can follow suit. Samui Plus (like the sandbox) campaign started today.

ES. The Thailand Convention and Exhibition Bureau recently relaunched its subsidy campaign of up to 30,000 baht for local operators to help host events of at least 30 participants before Oct 31. How does it help hotels, destination management firms, and corporate companies in promoting their business?

ES. What key trends do you currently observe in the M'IC'E industry?

Sumate Sudasna. Event hosts and planners need good return on efforts and investment on programs to meet objectives so suppliers have a duty to help them. The principle will never change while the means may vary.

ES. Are there any learnings from past challenges that you think translate to the current situation?

Sumate Sudasna. No risk aversion/transferring/sharing plan can mitigate this crisis. Companies should have business continuation plan which differs from one to another but the essence would be business segment diversification, management flexibililty, workforce multi tasking abilities and financial security.

ES. On a personal note, we are curious to know what keeps you busy when you are away from work? Please tell us about your hobbies and other activities that you would love to do at home.

Sumate Sudasna. Apart from spending quality time with my family and pets, I like photography and am now into the aerial kind – I will fly drones whenever time and opportunity permits.

ES. What would be your piece of advice to the industry?

Sumate Sudasna. Totally dedicate efforts in the business, promote and market the destination as a team, support each other, keep up with evolving trends, and always understand your customer needs.

Sumate Sudasna. Mainly the hotels have benefited from the scheme as land operators/DMCs and not usually part of the supply chain of the domestic market. It is a useful campaign though, as it created business and communities also benefited.

ES. How is TICA instrumental in promoting Thai MICE professionals achieve their objectives and goals of their

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JIM THOMPSON HOUSE

Asia’s Most Comprehensive Media Pla orm For MICE

Interview

July 2021

In Conversation With Sumit Joshi, Head – Marketing & Sales, Jaipur Exhibition And Convention Centre (JECC) ES. Jaipur Exhibition and Convention Center is based in India's one of the most popular destinations primarily known as Pink city, driven by tourism, major events, and convention traffic, please share your key responsibilities for hosting a safe and successful event.

Sumit Joshi. We make sure all safety measures are strictly followed and our priority is to make sure every visitor should feel good at our premises with all their desired expectations from International exhibition & convention center. We are adhered to follow SOP guidelines issued by MoHA, Government of India, Ministry of Commerce and our Rajasthan State government. Since major International Trade shows, Government events, Corporate events, Social Events, Large gathering, Live Concerts were hosted by JECC and we are fortunate that are clients give us priority for every time they plan their future events, which motivate us to cater them better every time they visit.

ES. With the objective of providing major impetus to safety, how have you equipped to ensure safe and secure event?

Name some major events hosted by JECC post the pandemic.

Sumit Joshi. We have not hosted any event since March 2020. All the safety measures are on placWe see, now all the Internationals shows will be on Hybrid Event Platform which is futuristic need and yes can be used for national & domestic events as well. Maximum use of Contactless communication will be preferred by the organizers and visitors.e as per SOP guideline issued by the GOI and State Government.

ES. What would be Tech Trends for Event Venues in 2021?

Sumit Joshi. We see, now all the Internationals shows will be on Hybrid Event Platform which is futuristic need and yes can be used for national & domestic events as well.

Maximum use of Contactless communication will be preferred by the organizers and visitors.

ES. JECC is one of the modern venues of India. Tell us other features that sets JECC apart from other venues.

ES. What according to you will be the role of venues and the preparations they will need to thrive in the new normal?

Sumit Joshi. Every venue has purpose to build, industry to cater. We have hosted many destination conferences, seminars, workshops, weddings, corporate events and gatherings for which jaipur is famous for.

Sumit Joshi. Venue plays very important role in hosting any events, now in new normal all eyes are on venue’s how safe they are. We make sure, our safety standards were matched with SOP and satisfy our visitors.

ES. How many regional, national and international conventions, meetings and trade shows, are hosted by the JECC?

ES. What are your upcoming plans? What major events are in the pipeline?

Sumit Joshi. Since inception we have hosted over 100 conventions, trade fairs and events of International & national standard. Facilities, services & our extended helping hands motivate us to begin our conversation and bring in new business.

ES. How has the virus outbreak affected JECC? And, how have you dealt with the situation and gears up for resurgence?

Sumit Joshi. We all are in same boat, all were affected by COVID-19, some industries were recovered and some are in process. MICE Industry affected badly and still not recovered. Safety & survival is what we are dealing with, we wish everything will be normalized soon and start working as usual.

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Sumit Joshi. We are planning to launch some industry specific trade fairs in association & support with trade bodies & state government. Major events in the coming months are Jewellers Association shows, World Mithai Namkeen Expo, Jaipur Jewellery Show, APICON , Dermacon, India Stonemart.

ES. How JECC is attracting other events and conferences that are relocating from other states?

Sumit Joshi. Our services, facilities, ease of doing business, liaising with government departments and trade bodies help us in support MICE industry. We invite Industry experts, PCO, PEO, service providers, trade bodies for site visits and welcome their suggestions and advices and make sure will match their expectations for the successful events they organize.

Asia’s Most Comprehensive Media Pla orm For MICE

Cover Story

July 2021

Trade Shows, Logistics And IELA : A Brief Overview

ogistics is generally the detailed organization and implementation of a complex operation. In a general business sense, logistics is the management of the flow of things between the point of origin and the point of consumption to meet the requirements of customers or corporations. The resources managed in logistics may include tangible goods such as materials, equipment, and supplies, as well as food and other consumable items.The logistics teams while executing the task of large-scale events are not just accustomed to mastering everyday industry challenges such as just-in-time delivery, efficient resource management, and coordinating a vast team of movers and players.

L

They're also experts at responding to the conundrums that make every show and event a distinctive experience.Organizing materials for a trade show is about more than delivering shipments from one place to another. Even the most straightforward exhibitor packages contain complexities that might elude an exhibitor's own marketing and logistics teams.

A specialist in trade show logistics, however, knows where the potential minefields might lie. Due diligence is an essential part of an staff's responsibility when it comes to delivering goods.

Without performing this task, you open yourself to massive amounts of liability. You also run the risk of alienating customers. Some event site managers may refuse to handle packages that don't meet specifications.

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That means the materials might never make it to the exhibit hall.

Compliance is especially critical at international shows, where specifications change dramatically from country to country, and a panoply of legal and cultural issues come into play. One such example is countries with Islamic traditions, will want to ensure that no culturally offensive images —bottles of liquor, or disrespectful depictions of the Koran —are displayed.

Exhibitors should allow plenty of time for this process, because missing the deadline could nullify all the preparation associated with an international show.Another tricky logistics issue centers around customs compliance in different countries.

Logistics teams need to be scrupulously attentive to each government's rules and processes. Any problems with documentation may mean that, even if a company's materials make it into the country, they may not make it back out—in time for another event, or at all. For exhibitors who need these materials at another show, this can be especially problematic.

The evolution of technology is pushing the boundaries and changing how the world does business. Today, we’re accustomed to everything being online and right at our fingertips for immediate access. The increasingly high-tech world of global exhibition logistics is keeping the industry on its toes.

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Shorter access windows and the need to be more economical than ever with time onsite at venues means that quality of service is as important, if not more so, than initial project costs.

In an interview to Exhibition Showcase, Guido Fornelli, Chairperson, IELA said, "Technology will play a very important role in the “new now”, not only to create new event concepts, but also to create, a safer more efficient and sustainable environment on-site. I’m sure a lot of complex but also smaller digital applications will arise which will dramatically change logistics activity in the years to come, thanks to what we can now implement with AI and IoT.” IELA - International Exhibition Logistics Association IELA is a worldwide trade association dedicated to enhancing the professionalism of the transportation logistics and freight handling segments of the exhibition & event industry.The organization’s strict entry requirements focusing on exhibition & event expertise assure the highest level of quality service. Its members are recognized as the industry leaders and niche providers in their own communities or regions as well as around the globe. IELA, with the mission to support and look after its members worldwide is taking all

possible measures to overcome challenges that have posed by the pandemic Covid-19.IELA believes, in the face of unpredictable consequences, a strong network is more important than ever before. Thus, it encourages industry people to share their concern to IELA member when it is affected by postponements or cancellations. The association is supporting its members with its combined strengths and working together to diminish the negative economic impacts for exhibitors and organisers.

IELA has recently announced Faces of IELA Awards to highlight the biggest asset of member companies – their employees. The idea is to highlight the talent of the industry and it's dedicated individuals. The 36th IELA Congress sessions, which took place online from 29 June - 1 July 2021, followed the themes of the association's ‘Back to business programme’, and took the perspective of ‘A beginner’s mind’, with on-demand access to all sessions and additional content material extended to 31 July.

Patrick Rejaud, President & CEO, World Exhibition Logistics, in an interview with Exhibition Showcase has shared his experience and how he had overcome the jolt posed by pandemic.

He said, "We have tried to live by Churchill’s “never let a good crisis go to waste” and have taken advantage of the situation: we have maintained our storage activity, have developed exports of real goods to our customers (we can also handle dangerous goods) and have coordinated the logistics of private demos in France and abroad with ongoing multiple-country regional tours in the Middle East and Africa. Also, we have introduced the idea of pop-up showrooms in our warehouse; made an institutional video; developed new sales & marketing tools and kicked off WEL’s ISO 20121 certification.

Patrick further talks about some of the biggest post-COVID challenges for the logistics business and upcoming trends that would influence the exhibition logistics industry. He said, "We will stay true to our vision whereby our clients are front and center. We will maintain our quality-of-service catering to the specific needs of every client, which sets us apart from our competitors and wellknown big groups and adapt our sales and marketing resources Qaccordingly.

We think fully virtual events will struggle to work, but we remain open to the new hybrid possibilities that these new technologies will bring to the market.

But we think the industry will get back to the basics: face-to-face meetings.”

IELA's founding father Hansruedi Brauchli passed away recently. IELA, one of his “kids”, will never ever forget him (1st one from left in sitting posture). This photo was taken at a IELA Board meeting that was held in New Delhi in 2004.

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July 2021 Ravinder Sethi, Chairman & MD, RE Rogers India, Chairman, IELA Commi ee, Past Chairman, IELA Board of Management

“IELA is no doubt one of the foremost global industry associa ons in today’s date. In the pandemic months, it rose to the occasion in providing a cri cal informa on flow for its members , while also infusing much needed confidence building measures for them. As a company, we have been one of IELA’s strongest supporters in the last twenty years , both in financial and strategic manpower support .

As a country, we have a very strong presence with eight members. This, in turn, confirms the importance of India as a very prominent exhibi on des na on, In these challenging mes, coopera on in our industry’s en re ecosystem is the need of the hour - IELA is at the forefront of this endeavor .”

HS Bedi, CEO, PS Bedi Logis cs, Immediate Past Chairman, IELA “We provide integrated logis cs solu ons to diverse industries through our pan India opera ons including warehouses, transporta on & distribu on. While the pandemic impacted global events industry, our events industry team seamlessly moved into our other opera ons and contributed immensely especially our charter opera ons. We have executed 14 charters for pharma industry in last 7 months alone. We expect a much increased ac vity of industrial projects in coming months especially within the technology industry. And events industry will bounce back as different countries start opening up. All in all, we remain aggressive and op mis c.”

Patrick Rejaud President & CEO, World Exhibi on Logis cs “During these difficult mes, we have been resilient and sought to implement new processes and offerings. This period made us stronger and we are now looking forward to working with our partners from all around the world and support them with their exhibi on logis cs when coming to France."

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Cleopatra A. Tomic Entertainment Division Manager, Masterpiece Interna onal

Carley Jones Trade Show Division Manager, Masterpiece Interna onal

“Masterpiece Interna onal was built upon the ideal that all clients deserve incomparable & personalized service. Founded in 1989 as an arts and an qui es freight forwarder and Customs broker, we have since expanded into several niche divisions and depts including Entertainment, Trade Show, Marine, Biomedical, etc. Masterpiece Interna onal’s divisions con nue to grow in 2021. The Trade Show Division under the leadership of Carley Jones has expanded its reach into more domes c trade shows and commodity markets.

Most recently being appointed official for SEMA, NAMM, and FABTECH. The Entertainment Division under the direc on of Cleopatra Tomic has become a strong leader in the realm of tv and film shipping. With Carley and Cleopatra’s collec ve and valued skills and a combined 20+ years in the business, we look forward to future con nued growth and success. IELA has helped to further expand our reach and connect with agents worldwide that have proven valuable. IELA’s func ons have given us an advantage that allows us to market our ever-growing services. These types of logis cal events, keep us all connected in an ever-expanding and diverse world, and gives us a leading edge. Our associa on with IELA has allowed us to formulate ideas and stay closely intertwined to create dynamic agent rela ons worldwide. Most recently, we have further developed our so ware technologies to stay connected in a virtual world. We have created our new Artwise database which allows our clients several advantages as they are able to access their shipment details through the webapp. Together through technology and our partnerships with IELA, we hope to con nue growing and to make an impact in our industry.”

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New Board To Head Up IELA Strategy In The New Now 2021 IELA General Assembly election results: 1 re-elected and 3 new exhibition logistics leaders join the IELA Board of Management, Greg Keh and Ravinder Sethi have been re-elected as Members of the Committee

n its efforts to be well equipped for the future, IELA welcomes new leaders joining top decision-making positions. The Association greets new members on the IELA Board of Management (BOM) and IELA Committee

I

IELA 2021-2022 Board of Management: The newly-formed IELA 2021-2022 BOM welcomes 3 new faces this year for a 2-year term and Sandi Trotter, Business Development Director TWI Canada, Canada as re-elected Board Member. The following individuals are all recognised leaders in the exhibition logistics industry and already involved in the association’s activities: Sudhir Dhavan, CEO, R.E. Rogers India Pvt. Ltd., Ÿ India David Palomo, Project Manager, Suomen Messulogistiikka Oy, Finland Ÿ Bas Wiendels, Director, Valverde B.V., Netherlands

steers towards the future.

BOM Members remaining for one more year are: Ÿ Ÿ

Ÿ Ÿ

Ÿ Ÿ

Guido Fornelli, Managing Director Expotrans S.p.A., Italy Matthias Dornscheidt, Vice President Global Fairs & Exhibitions chenker Deutschland AG, Germany Alexandra Erdmann, CEO - Swiss Expo Logistics Ltd., Switzerland Daniel Mithran, Director - JIM Project & Expo Logistics (M) Sdn.Bhd, Malaysia Jacqui NEL, Director - EF-GSM South Africa, South Africa Christoph Rauch, Managing Director - BTG Messe-Spedition GmbH, Germany

Ÿ

As newly-elected members, their longstanding industry experience and innovative visions are anticipated with enthusiasm as IELA

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After the announcement of the results, the IELA Chairman Guido Fornelli stated: “I’m honoured to be the Chairman of our Association and look forward to starting work with the newly elected Board. It is amazing to see that distance didn’t dampen, but even increased, our enthusiasm for involvement and

participation in IELA life during the last months. The Digital Assembly and email vote are definitely an experience of a new kind this year. I strongly hope we’ll not need to repeat it in the future!!! It is indeed so sad that we did not get the chance to meet in person as usual and had to shift to our interesting Zoom meetings. Let’s hope we can step into a new now next year and resume the work we love and which we handle so successfully. I can assure you that myself, the IELA Board and the Secretariat are impatient to continue with project development and to deliver the value we all need to overcome the Pandemic with new ideas, new tools and new platforms for the new era!”

The 2021-2022 IELA COMMITTEE: During the General Assembly, Greg Keh, COO of TWI Group Inc., USA and Ravinder Sethi, Managing Director of R.E. Rogers India Pvt. Ltd., India were re-elected as Committee Member, joining to form the 2021-2022 IELA Committee together with Lena Ericson (former Widman), Managing Director, On-Site Exhibitions AB, Sweden.

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Post Show Report

2021 IELA CONGRESS “A BEGINNER’S MIND” This year 348 delegates from 48 countries registered for the online congress allowing ourselves to identify new territories with curiosity and open hearts. In this spirit, the online format gives our members areas and topics to explore to gain insights, obtain foresight and learn how to adjust course and reshape our future”.

he 36th IELA Congress took place online from June 29th to July 1st 2021 and explored the perspective of A BEGINNER’S MIND. The online platform for reconnecting, accessing the on-demand area to all sessions & additional content material plus networking opportunities was extended by 30 days to the new deadline of July 31st.

T

The congress format was constructed to encourage free movement between flows throughout the day, in order to address the online challenge which was intensified during the period of pandemic: THINK, BREAKFAST BRAINS, STREAM and now WORK LAB and THE EXTRA-MILE areas.

This year’s concept took a step further with JOY-EMPOWER and THRIVE to energize delegates during the breaks, using interlude design to help members to remain connected, focussed and fresh although in front of a screen

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several hours per day. The 36th IELA Congress is part of the IELA BACK TO BUSINESS programme. It was organised free of charge for all IELA Members and registered 348 delegates from 48 countries over the three days.

This event is a mix of socializing, sharing knowledge, networking and strengthening business relationships among members. It is divided into 4 parts: Networking platform also prior to June 29th, the on-demand area precongress, the 3 day live Congress and the 30 day post event period until July 31st to continue networking and select sessions in the on-demand area.

As to the focus of the event, Elizabeth Niehaus, IELA Executive Officer explains “’Why A BEGINNERS MIND? We need to shift our “old” perspective and open our minds,

IELA Chairperson Guido confirms: “A Beginner’s Mind is the only state of mind we need in order to face the NEW NOW. This means that we have to adapt and be more efficient. This Congress will look at new and disruptive actions to help us to reshape our future with the professional ethos of continuous improvement and life-long learning. In this spirit, this Congress will accompany all IELA members in building new outlooks, new paths to re-invent ourselves, thus harnessing new business opportunities”.

Sandi Trotter, IELA Vice Chair & 36th Congress MC adds: “The last 18 months have been a time of learning and a time to focus on the strength of our companies and our association. As we get back to business, it has never been more important to be an IELA member and benefit from all IELA has to offer. This IELA Congress is a MUST-ATTEND-EVENT, 100% funded by the association. The coming months will be tough, We still have a lot of hard work to do, but together, united, we can and will succeed”.

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July 2021

I

n conversation with

Guido Fornelli, Chairperson, International Exhibition Logistics Association (IELA) Guido owns a degree in Business Administration and based his entire career in freight forwarding and exhibitions and events logistics within Expotrans, where he became Managing Director in 2005. Under his leadership, the Company has grown from 2 to 6 branches in Italy and 1 office in Moscow becoming official freight forwarder and handling contractor at Fiera Milano, Rimini Fiera, Fiera di Vicenza and Crocus Expo. He has been an active participant of IELA since 1992 and elected Member of the Board of IELA from 2003 to 2008. Meanwhile, he has always deeply supported the Association´s life also as a member or chairperson of different working committees. His Specialties: International business, Organization, marketing, problem solving and logistic solutions. His valuable insights on exhibition industry and role of IELA in post covid era : 35 | www.exhibi onshowcase.com

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ES. Please introduce us to your organisation, its legacy and the services that you provide.

Guido Fornelli. Expotrans is a 30 year old Italian freight forwarder with core businesses in shipments and logistics for exhibitions, congresses, live events and fine arts movements -in a few words, everything about time critical deliveries. Our mission is to provide excellence as a standard for our services offered to customers. For this reason our efforts are always oriented towards accurately training our staff and finding hi-tech solutions for event logistics. We offer our clients all-in services from collection to delivery of goods to the event location, wherever necessary. We can provide every kind of service related to shipments and logistics: packing, insurance, booking of transportation, communication with our international Partners in the arrival Country, etc.

We are an official freight forwarder and logistics operator in some of the most important exhibition grounds in Italy (Fiera Milano, Rimini Fiera, Fiera di Vicenza and Fiere di Parma). Expotrans is naturally devoted to internationality: in 2008 we opened our branch in Moscow and within a few years, we have become the official freight forwarder at Crocus Expo. Expotrans Singapore is the latest newly- born company we established at the end of 2020 together with Priscilla Leong, who is a well-known professional of our industry, with a strong focus on digital applications development in the exhibition logistic industry.

ES. Please tell us about the major shows that you have handled.

Guido Fornelli. Expotrans before the pandemic was used

IELA Operations Summit 2018_ Training event for Operations Staff

to work on approx 1.000 shows yearly both as on-site agent in Italy and abroad, mainly carrying all “Made in Italy“ products. It’s difficult to rank the most important ones. I would say for me as an individual it has been particularly exciting to handle all the Telecom Shows in Geneva during the 90’s, later the big machinery shows in Milan such as EMO, ITMA, Plast IpackIma and last but not least the “classic” aerospace most well-known events Farnborough and Paris Air show.

ES. Can you relate one incidence where you or your team handled crisis situation on the site of an event successfully?

Guido Fornelli. Working on the largest exhibition grounds and having thirty years of experience, we have developed a great ability to predict and avoid problems. Of course, this capability is not always sufficient to avoid critical situations.

Just to mention one of the latest examples, we had many problems, just like all freight forwarders around the world, when a cargo ship ran aground in the Suez Canal in late March 2021, creating chain delays for all waiting vessels.

To get the goods of one of our customers who had to exhibit at the Xiamen Stone Fair to arrive on time, we removed the container already introduced in the port (which had therefore already undergone the export customs formalities), brought it to our warehouse and booked and boarded it on a last-minute flight to Xiamen. It was great teamwork and a great effort. We were rewarded by the satisfaction of the customer who managed to successfully participate in the exhibition.

IELA WINTER SEMINAR 2017_training event from newbies

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ES. How has been your association with IELA and what role do you see for the association in the global exhibition industry?

Guido Fornelli. We started our company business in 1990 and joined IELA immediately in 1992. If I look at our company development, IELA has been for sure one of the crucial factors for our company growth along our 30 year history. It has been the platform where we have built all our strongest business relationships and where even today we share best practices with our partners and have the possibility to remain updated about our segment trends as well as those in the exhibition industry.

I’m sure IELA will continue playing a significant role in the future event industry as well as among major international associations.

ES. What are your comments on the IELA Congress and IELA events held annually?

Guido Fornelli. This year we tried really hard to come back to a physical congress but, as in most of the cases for events, we had to go digital. From the beginning of the pandemic, our secretariat has been incredibly efficient in supporting us to develop digital events to keep the spirit of

our members and partners high as well as continuing training activity. I must admit that even if I’m not a strong supporter of digital events, I was personally very happy about all our event results, particularly our congress which remains the strongest business platform for the exhibition logistic industry and today is attracting lots of personalities to discuss trends in the whole event industry.

This makes us particularly proud of the work we have been doing for so many years now to build bridges with all the other players in the industry.

ES. What according to you will be the top trends of the industry in upcoming one year?

Guido Fornelli. In short how to combine what we learned in terms of digital applications to events, a strong attention to the possibility of creating more attractive shows through efficiency, modularity and sustainability. Last but not least, making exhibitors feel the exhibition area is the safest place to be by introducing new solutions and very strict protocols.

ES. What have been the learnings from this global pandemic?

IELA CONGRESS 2019 Venice_Host Dinner

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Guido Fornelli. The COVID-19 pandemic completely caught us and the entire exhibition industry by surprise. It was (and still is) a long period for questioning, reasoning and studying strategies. We have learned not to take anything for granted and to try to predict even the unpredictable. We also had the proof that our members’ commitment to quality over the years has helped in maintaining contacts with our customers even during the worst period of the pandemic. It was natural that they considered new solutions together with their clients for the restart of exhibitions.

ES. How have you evolved your services to suit the new normal?

Guido Fornelli. First things first: human health and safety are the top priorities. IELA worked quickly to create guidelines to prevent COVID during on-site operations and all of us individually implemented procedures within our own offices and the venues where we work.

which will dramatically change logistics activity in the years to come, thanks to what we can now implement with AI and IoT. ES. What would be your message to the industry?

Guido Fornelli. Quoting Elizabeth Niehaus, the IELA unstoppable Executive Officer, the exhibition and event industry is a truly global industry made of resilient, creative and strong people. The Human Factor is the answer to all new threats. The Exhibition Industry showed a great sense of awareness, building bridges between the different actors on stage. I think we are going in the right direction by creating alliances within the industry. This will make us stronger in the future! Let’s remain confident. We are already receiving positive feedback that physical exhibitions will be back to play a central role in pushing the global economy.

ES. What is your view on the role of technology in our industry?

Guido Fornelli. Technology will play a very important role in the “new now”, not only to create new event concepts, but also to create, as I stated earlier, a safer more efficient and sustainable environment on-site. I’m sure a lot of complex but also smaller digital applications will arise 38 | www.exhibi onshowcase.com

IELA CONGRESS2019 Venice_IELA Forum_networking4

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Interview

July 2021

In Conversation With Sudhir Dhavan, CEO, RE Rogers India ES. You have been in the industry for over 24 years. Please shed some light on your journey from heading the sales and operations teams to CEO of R.E Rogers India?

Sudhir Dhavan. The foundation for any career begins in the corridors of academia. I am a Science graduate with a BSc degree from the University of Pune followed by post-graduation in Business Management. I have passed Customs First Category Exam for G-Card in 1997 and hold the ‘Customs Pass.’ Specific to the MICE field; I have an Exhibition Management Degree from UFI and a Certified Exhibition Management Degree from IAEE. My journey in the events and exhibition industry commenced in 1996, which is precisely 25 years ago, so this is actually my silver jubilee year career-wise. Starting out in this Industry as a Sales Executive, the first show site I witnessed and you could describe as ‘cut my teeth on’ was that of F&B tech’1996 in Mumbai. Since that ‘debut’ event, I worked on many shows, held on myriad sites.

I learned about the intricacies of exhibition logistics during International and domestic shows while traveling to show sites spread across the globe. My stint at R. E. Rogers India commenced in May 2010 when I joined the firm as “Country Head -Sales and Marketing”. Three years later, I was designated “Country Head - Sales & Operations”. In year 2018, I was elevated to CEO of the company. Over the years spent in this industry and especially those at R. E. Rogers India, I have gained immense skills in Marketing Management, Negotiation, Budgeting, Event Planning, and Market Planning.

Networking and connecting with people, establishing and maintaining relationships is very important in this industry and I have been very particular while interacting with Organisers, Exhibitors, Venue Authorities, and other stakeholders, ensuring that I reach out to them to the best of my ability. While my journey in the events and exhibitions industry has been thoroughly enjoyable right from beginning, I must highlight the fact that working under the leadership of Mr. Ravinder Sethi was an altogether different experience. Though his training processes are most difficult and challenging, this phase will always be extremely close to my heart. I am now doubly sure that leadership makes a difference to the growth of an organisation and to the individual working for the organisation as well.

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Asia’s Most Comprehensive Media Pla orm For MICE

Interview

July 2021 deserved to be awarded as Face of IELA’ 2020.

When there was a global hit with zero exhibitions, RE Rogers was no exception. Our immediate action plan was to 1) Ensure the health and safety of our colleagues and loved ones 2) Enhance alternate revenue streams from other verticals since 90% of our revenues had come to a halt; and 3) Master the art of Work from Home (WFH). First things first, we formed a Core Group to implement our action plans. I was given the task to spearhead it. The end result today, is a story of survival to success. I would want to underline that though I spearheaded the Core Group, I could only succeed with the strong support of the entire Rogers Family. A special mention must be made of Sushil Upadhyay, our COO, Manoj Kumar, our Defence head, Mrs. Kiran Sethi who was both a professional and spiritual guide, and of course, Mr. Ravinder Sethi who was the ROCK behind us.

ES. Can you give us a brief overview of R.E. Rogers India?

Sudhir Dhavan. R.E. Rogers India (RERI) is the market leader and provider of value added logistics solutions to the Exhibition, Defence, Sports Entertainment Industries and Free Trade Zone Services. RERI is an ISO 9001-2015, ISO 14001-2015, ISO 20121-2012,OHSAS 18001- 2007, ISO 20121, AEO-LO certified company. It has handled more than 150 events a year till February 2020; with one exception - Aero India 2021 during pandemic probably the first International Trade show in the world. Incorporated in 1986, the company has its own infrastructure, including a fleet of equipment, machinery, vehicles and warehouses, in all strategic locations in India. The company works for almost all major organizers in India, and it is also empanelled with the ITPO, as well as other major venues in India. RERI is a member of leading industry associations including UFI, IAEE, IEIA, IELA, AFECA, IATA, etc.

As everyone is aware, we have always been very strong supporters of IELA. In these pandemic times also, we decided to do more. I therefore took on the Chair of Education and Training Working Group. Our results of the last year and our future plans speak for themselves. Here also, I could only succeed with the strong support of my colleagues. A special mention of my Vice Chair Ute, our‘goto-persons’ Alexandra, Elizabeth, Ludivine, and Yannis, who were there for me 24/7; and lastly our dear Chairman Guido, for his guidance and moral support. So for me, if I am the “Face of IELA,” then my Rogers Family & IELA colleagues are the key pillars.

ES. How has R.E. Rogers managed in bringing back the business on track? How has the crisis situation post the pandemic shake up your thinking and upgraded your impact for extraordinary success?

The business strategy that was modified while adapting to the ‘new normal’ during the pandemic has expanded our business in supply chain verticals.

ES. Can you tell us a bit about your work in this industry that led to you winning the FACES OF IELA AWARDS 2020?

Sudhir Dhavan. To begin with, the award was a great initiative as we have no core business on due to the pandemic. During such a time, one who contributed to his organisation and industry - of course, with the help of team members -

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The Sun, Rising From East To West For #GED2021!

Asia’s Most Comprehensive Media Pla orm For MICE

Interview

July 2021

Sudhir Dhavan. The mission was to immediately convert our team of exhibition logistic specialists to other verticals.

Alternate revenue streams were needed, which in turn, would ensure a healthy financial company post pandemic. The challenges were how to generate revenue streams from general freight logistics rarely used before the lockdown and how to earn a profit margin when every general freight customer was also facing a financial crunch. Ÿ

Impact for Extraordinary Success consists of following plans and action

Ÿ

Exhibitions are bound to reopen and our footprints have to remain in the industry

Ÿ

Compile a new data list on clients, vendors, agents, and business resources.

Ÿ

Form new business alliances in India with “Competitors” to “Survive through Co-operation.”

Ÿ

Coordinate with Indian and overseas exhibition organizers for their customers’ business during pandemic times.

Ÿ

Snitiate a ‘Recovery Drive’ to collect old and difficult receivables

’2020, IELA had come out with lot of good initiatives like IELA RELOAD, which was like a recovery programme of ideas for the future, spreading the fighting spirit to empower IELA members to succeed in the ‘new normal,’ anticipating and rebounding by limiting losses and boosting strengths in profitable service areas followed by ‘Get future ready,’ ‘Together Strong,’ ‘Tail Wind’ and our usual programmes of Operations Summit’2020 and Winter Seminar’2021. These programmes really helped in connecting with right approaches and they provided a lot of networking opportunities as well. So here’s a big 'Thank You' to IELA, for conceptualising such good initiatives.

ES. What challenges do you face while executing your role as CEO of R. E. Rogers India? What are the SOPs that you follow to perform?

ES. How has the IELA helped you overcome the crisis?

Sudhir Dhavan. During the pandemic, post March

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We Are The Ofcial Freight For The #AeroIndia2021

Asia’s Most Comprehensive Media Pla orm For MICE

Interview

July 2021

Sudhir Dhavan. I have a greater responsibility to lead the company and channelize the organisation’s foothold in the industry by using all my past experience and expertise in the exhibition logistics management. When I had started out in my role as CEO, the very first challenge I took up was vigorous trainings for staff members at-all levels, where it was important to boost confidence, enhance knowledge, and to ensure that everyone understands the concept of multitasking. Also important, was identifying those which need the right kind of support. The second challenge was to find out people with the right potential in operations and improve them so that they could be promoted to be independent and ensure in-houses clearances.

Next challenge was to convert our team of exhibition logistics specialist to other verticals. Then, we had to create alternate revenue streams, especially post March ’2020. It was important to promote solution-based verticals to clients, which will give multiple benefits to organisers as well as clients.

ES. On a personal note, we are curious to know what keeps you busy when you are away from work?

nature is always encouraging and has led to best result approaches. The competition within our industry in India is really tough. Every day, to be a leader in this industry, you need to change your strategy, have patience enough to study your competitors’ movements, keep track of the technology and new trends, etc. We really need to make continuous improvement in our efforts to give our customers a ‘variety service’.

ES. What do you foresee in the logistics sector in the next few years? What would be the top 3 trends of the industry?

Sudhir Dhavan. Based on observations and analysis, I envisage that technology-based operations will be seen more effectively post COVID-19.Online documentation with various government authorities has made a lot of difference as compared to the manual submissions, including government audits. Water transport development will be the key to cut down bigger transit and be popular as one of the sustainable modes of transport. Skilled workers will be in demand. Moreover, training to make workers skilled will be recognised to a greater extent. In-house services will be more in demand rather than subcontracting, as customers would like to have a single point of contact.

Sudhir Dhavan. I have always enjoyed connecting with industry colleagues when I am away from work and that is right from the beginning itself. Many of them are my mentors today and it has really been great learning from them. Apart from this, I liked to spend time with my family members. My hobby is related to music, where I have interactions with age-old friends for a long time.

ES. What piece of advice you like to give to industry people to get success in life?

Sudhir Dhavan. If somebody wants to get into this industry, they have to first do their homework well and only then take the final decision. They can also participate in various academic programmes from UFI and IAEE for more knowledge. Newcomers should do their research on various aspects of events and exhibitions, not only about logistics. The mantra to get success in life is to be lenient, always ready to learn and be consistent in chasing what needs to be achieved.

ES. What is your USP? How are you different from other companies in the same space?

Sudhir Dhavan. Our USP is mainly our team. We call it the RER family, whose members are our strength and we look up to them as our extended arms to reach out to the customer’s needs. Their contribution, unconditional support and ‘ready to face challenges’

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Asia’s Most Comprehensive Media Pla orm For MICE

Interview

July 2021

Exhibition Showcase Talks To Uttam Gupta, President, BIG Logistics India ES. Please introduce us to your organisation, its legacy and the accomplishments in your journey?

Uttam Gupta. At BIG LOGISTICS INDIA, our target is to provide all exhibition and event related services under single roof for all air, sea and road shipments. The services include Freight forwarding, Customs Clearance, On-site and off-site warehousing, Transportation, on-site handling of all kinds of cargo, unpacking and re-packing. We have a core group of 37 members who head various departments, and cover regions throughout the world.

We take pride in the fact that all the core group members, having an experience of more than 20 years, have been together even longer than the history of our brand, and are

still growing strong together, carrying forward our values and mission. It remains important for our organization that the success of our business goes hand-in-hand with the development of our colleagues, and the growth of our valued partner agents/clients throughout the world. Our USP is that we fulfill our financial, quality of services and time bound commitments that we make to our partners under any circumstances, and at any cost.

This has been our success formula which has helped us to establish our brand with all the major organizers and partner agents throughout the world. Having company owned offices in all metro cities, along with Government of India approved Customs Broker license gives us the additional stability and strength that we need to handle exhibitions of all volumes and nature across all major and minor venues in India. You can leave your worries far behind once your cargo is in our hands, for we very well understand the needs and demands of exhibitors throughout the world!

ES. Please tell us about the major shows that you have handled?

Uttam Gupta. INDEE shows (the latest one being INDEE Bangladesh 2020), IESS shows (latest one being IESS Chennai 2019), all editions of Cphi-Pmec India, Garment Technology Expo, Renewable Energy Shows, Hannover Messe, SATTE, FI India, Concrete India, INDEX, INNOPROM, OSH, Pharmalytica, INDIA BIG 7, Pharma Pro&Pack, Asia Pharma Expo, Auto Shows, Engineering Machinery Shows, Defense Shows.

ES. Can you relate one incidence where you or your team handled crisis situation on the site of an event successfully?

Uttam Gupta. Being Exhibition Logistics Agents, such situations are aplenty in our line of work. However, one such situation in which we take personal pride in the Bahrain International Show of 2014. We received special request from DRDO (Defense Research and Development Organization), to handle their exhibits under returnable basis in an extremely short time frame. The whole project was done in direct coordination with the Government of India & India’s Defense departments, with daily updates. We received an official appreciation letter from the then Joint-Director of DRDO for the professional and efficient way in which the project was completed.

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Asia’s Most Comprehensive Media Pla orm For MICE

Interview

July 2021

ES. How has been your association with IELA and what role do you see for the association in the global exhibition industry?

Uttam Gupta. Though short, but our association with IELA has been extremely fulfilling, both emotionally and professionally. It is platform not just for networking and finding quality partners throughout the world, but also a great place to make friends with people having varied cultures, but having similar areas of interests. It helps us to understand the world better, and in making it a better place to live. IELA plays a pivotal role in the global exhibition industry. Be it organizing seminars, events or keynote speakers, it is one platform which helps us in keeping updated with whatever is happening throughout the world in the exhibition industry, and also acts a mouth for the complete international body comprising of the Logistics Agents in the exhibition world.

Above all, it generates trust, which is must in our line of work.

Working with an IELA member means working with a partner on whom you can rely with your eyes closes.

ES. What are your comments on the IELA Congress and IELA events held annually?

Uttam Gupta. IELA’s Congress, and other annual events, act as a great place to meet people with whom we already work, or want to work, on prestigious projects. It helps in attaching a face to the email-ids with whom we communicate on numerous mails. It helps us to know more about our partner friends, in addition to work. Apart from this, there are huge learnings which come out of these events, especially the Winter Seminars and the Operations Summits – which includes various details on Customs practices in different countries.

ES. What according to you will be the top trends in the exhibition logistics industry in upcoming one year?

Uttam Gupta. There can only be one answer to this – HYBRID EVENTS. Though we believe none of the members of IELA would want to digest this fact, but it is

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already a reality. On the positive side, it can act as a push for our industry, and give a much-needed thrust to exhibitions.

Hybrid events are better than no events at all. Once the industry gathers confidence, we can make some efforts to get back to physical exhibitions (which is already happening in some regions). hybrid events might just be the catalyst which we need.

ES. How have you evolved your services to suit the new normal?

Uttam Gupta. Yes, and no. As a company, we have tried to never dilute our services. Though this has been an unprecedented situation, but there has been instance in the past (on a much smaller scales) which affect exhibitions. We have held on to our core set of skills and services through thick and thin. However, as has been the need of our fellow countrymen during the COVID era, we have been open to work on permanent import and export of medical and other essential items. It is a matter of giving back to our nation in the need of hour.

ES. What are your upcoming events in pipeline?

Uttam Gupta. The answer to this question would be very short for most of the logistics agents in the Indian subcontinent, as the situation here is still complicated.

Though markets in the west, some parts of Europe, China and the Middle-east have eased, but it remains to be seen how smooth it would be for an Indian participant to travel to these regions. One of the major and realistic projects to which we are looking forward is Cphi-Pmec India 2021.

ES. Any message for the exhibition logistics community?

Uttam Gupta. There is not much that can be said, as everyone in the logistics fraternity is already giving their best shot to survive, and to win over this situation. But as always, it remains of paramount importance to stick together, support each other, in order to be together strong. This seems to be the only way to defeat this pandemic.

Asia’s Most Comprehensive Media Pla orm For MICE

Interview

July 2021

Exhibition Showcase Talks To Anamitra Mukherjee, General Manager, Head Fairs Events and Special Logistics at DB Schenker India solutions for all kinds of outbound exhibitions for Indian exporters & exhibitors catering to various sectors and verticals. DB Schenker in India has been handling various exhibitions events in the past like EXCON, STONA, Auto Expo Component, IILF etc. Over 100 exhibitions & events have been handled by us in the last five years as an official freight handling agent in India.

ES. Can you relate one incidence where you or your team handled crisis situation on the site of an event successfully?

Anamitra Mukherjee. Exhibition logistics is a time-bound service and at the same time, we need to ensure health and safety standards for all parties involved. There have been various events in the past but one such was EXCON 2019, which was one of our great experiences in India, especially to manage heavy lifting and placement of some exhibits during late evening for some days. It is always a pleasure to deliver expectations despite a crisis and see the happy faces of customers.

ES. Please introduce us to your organization, its legacy and the major accomplishments to your organization’s credit.

Anamitra Mukherjee. AT DB Schenker in India, we offer a complete range of International Air and Ocean Freight, Land Transportation, Contract Logistics, Fairs & Exhibitions, and global supply chain solutions from a single source. We have around 35 offices and over 51 warehouses covering more than 3.1 million sq. ft. of warehousing space. We serve our customers with end-to-end logistics solutions across the world. India is a priority market for DB Schenker globally and as part of its commitment, the company is aggressively focusing on developing local logistics capabilities to simplify supply chain processes for customers across various verticals like automotive, healthcare, automotive, retail & consumer, industrial, electronics and aerospace. DB Schenker in India has a customer base of 1800+ across these sectors. We are the logistics partner of ITPO, BIEC, TNTPO, CII, FIGSI etc. We were also awarded 2nd prize in the IEIA SPARK 2021 contest and certified as a Great Place to Work.

ES. Please tell us about the major shows that you have handled in India.

Anamitra Mukherjee. We are providing customized

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ES. How has been your association with IELA and what role do you see for the association in the global exhibition industry?

Anamitra Mukherjee. DB Schenker’s exhibition division globally is a part of IELA for decades and our teams are fully involved in various initiatives taken by IELA to provide a best-in-class experience for organizers, venues, and exhibitors. IELA is also working on the health and safety standards for a long time apart from and encouraging digital solutions and taking the exhibition industry in the right direction during these pandemic times.

ES. What are your comments on the IELA Congress and IELA events held annually?

Anamitra Mukherjee. It is a great platform to meet industry colleagues, competitors and our IELA partners. During IELA’s yearly congress and partnering events, different working groups also share their initiatives and experience to align with the global exhibition logistics community and understand new initiatives and technologies.

ES. What according to you will be the top trends in the exhibition logistics industry in upcoming one year?

Asia’s Most Comprehensive Media Pla orm For MICE

Interview

July 2021

Anamitra Mukherjee. We strongly believe that physical exhibitions will come back soon. While coming back the digital solutions to optimize resource allocation as well as to enhance customer experience will play a key role. We at DB Schenker in India are ready with such solutions and platforms and the same is being used across our global organization as well with positive feedback.

ES. How have you evolved your services to suit the new normal?

Anamitra Mukherjee. To keep the supply chain resilient during the pandemic, we at DB Schenker in India have introduced initiatives across products like Air freight, Ocean Freight & Warehousing. Apart from these we are also focusing on Exhibition Logistics, Clearance under BG / FTWZ / ATA Carnet, Freight insurance, Digital Site Management Platforms, Land Bridge and Industrial packing services at exhibition/event onsite. While managing this we are also imparting training on Health & Safety, First Aids etc. for all site management staff. We started with our Global Flight operations in early 2020 to overcome capacity shortages and peak demand from varied industries during the global outbreak of the COVID-19 crisis.

We are now strengthening our charter services and expansion of Global Flight operations which will be vital for us. Post introducing weekly charters connecting India to Frankfurt and Atlanta (FRA-BOM-FRA-ATL), Chennai to Munich and Chicago (MUC-MAA-MUC-ORD), we plan to launch our 3rd direct flight services in 2021 as well. Further,

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as the pandemic has moved the logistics companies to get ready for a digitally connected and integrated supply chain, we have strengthened our digital offerings for customers in India with solutions like connect 4 air and ocean, e-schenker etc. We are also ready with our new site management digital platform for logistics and freight movements, which in turn will be implemented soon. The undertaken initiatives are a strategic move to maintain the strong supply chain in these unprecedented times which further demonstrates the benefit to customers as well as the industry.

ES. What are your upcoming events in pipeline?

Anamitra Mukherjee. In these pandemic times, the most important for DB Schenker in India is the readiness in terms of training of manpower to handle onsite “new normal situation” and overall awareness within team and service partners for which we are committed already. There are many upcoming events for which we are working but our key focus will remain on shows like upcoming IREE, STONA, PLASTINDIA etc. apart from exhibitions in BIEC, ITPO, BEC, NEC, HITEX, TNTPO etc.

ES. Any message for the exhibition logistics community?

Anamitra Mukherjee. We are focusing on our team members, their professional development, and trainings etc. as they are our biggest assets and ambassadors for our industry. Secondly, we all must focus on our suppliers, they are equally important for our ecosystem and we need to take care of them as well – in terms of regular training, awareness, and new normal SOPs.

Asia’s Most Comprehensive Media Pla orm For MICE

Insights

July 2021

In The Face Of The Current Covid-19 Pandemic, Edward Liu, MD Of CEMS Singapore Shares His Views On The MICE Industry In Singapore And Asia

Edward Liu, MD Of CEMS Singapore

the onset of the coronavirus W ithin January 2020, the Singapore Government had introduced the “Circuit Breaker” to partially lockdown the community and economy. Practically all the MICE events were cancelled or postponed indefinitely. Some of the events were rescheduled to the second half of 2021, while the bulk of international conferences and exhibitions were postponed to 2022.

Faced with the pandemic challenges, the Singapore Association of Convention & Exhibition Organisers & Suppliers (SACEOS), together with the Singapore Tourism Board (STB) and the Enterprise Singapore (ESG) came together and formulated a set of Safe Management Measures (SMM) protocols in the middle of last year.

The STB also designed a Safe Business Events (SBE) framework to provide guidelines to the event organisers, on how to safeguard participants in mass events. Recently, the three parties also produced the first Technical References (TR) 84 for the enhanced safe management of MICE events.

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Late last year, the Singapore government decided to allow the piloting of conferences and exhibitions based on the SBE framework and SMM protocols. Events such as the hybrid TravelRevive were held at the Marina Bay Sands Singapore in November last year, followed by the PCMA Convening Leaders Conference in January. Unfortunately, none of the major exhibitions have been held till date, due to the periodic spikes in coronavirus cases in the community.

With the cancellation or postponement of all physical exhibitions in Singapore last year, some of the event organisers including my own company had introduced virtual exhibitions, in order to continue servicing our regular exhibitors and trade visitors. CEMS had organised two editions of the Future Tea & Coffee (FTC) in June and November last year, using a platform developed by a software and tea trading company.

As the two virtual events were being organised as stopgap measures for the first time, it was difficult to convince companies of the true value of the

digital platform. Hence, most of them were reluctant to sign up as trailblazers.

Consequently, exhibit rates had to be suppressed in order to recruit some pioneering exhibitors. Overall, the results were satisfactory for all parties.

The key lesson learned is that virtual exhibitions might not be sufficient to attract the confidence and interest of companies to take part in digital events.

Most companies would still prefer attending exhibitions in-person and they would not mind investing in another online booth, to boost their presence in cyberspace. Going forward, our company would continue to introduce hybrid events on an existential basis in order to harness the potential in the space of digitalisation. This is to continue our arduous journey to recovery in the face of severe Covid-19 challenges.

The Government has recently announced a new strategy of ramping up the vaccination programme by 9 August 2021, the National Day of Singapore, to inoculate two-thirds of all Singaporeans and residents. It is

Asia’s Most Comprehensive Media Pla orm For MICE

Insights

July 2021

envisaged that 80 per cent of the population would be vaccinated by end September or early October, thus creating herd immunity in the community. Consequently, border controls would be eased and leisure travelling allowed under certain preconditions. Thus, it is conceivable that the Government would reopen most if not all economic sectors by the end of the year, in order to save lives and livelihoods.

As an international MICE hub in ASEAN and Asia, Singapore has always attracted a good number of global players such as Reed Exhibitions and Informa. In recent years, Montgomery Asia and Messe Munich have re-established their presence in Singapore with a view of expanding into the ASEAN region. Due to the pandemic conditions, these two latest organisers have postponed their events to 2022. At the same time, with the merger of SingEx and SPHere into the new Constellar Holdings, the Singapore and ASEAN markets are likely to see more competition and more launches from 2022 onwards.Montgomery Asia has been active in launching new titles in the specialty food and beverages sectors in Singapore, while Messe Munich is scheduled to replicate its Fenestration China series to Singapore, to complement the Glasstech Asia series which they had acquired from CEMS last year.

With the appointment of Mr JeanFrancois Quentin as the Group CEO of Constellar Holdings, from Reed Exhibitions; the government-owned company is expected to launch new events and to play a leading role in Singapore and beyond. In light of the current spike in cases in many Asian countries, the revival of the MICE industry, especially exhibitions, in Singapore is likely to be slow and steady. Full recovery could happen only by 2023 at the earliest. Exhibitors

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and trade visitors, who have been devoid of face-to-face interactions for the past 18 months and counting; are eager to get back to business as soon as possible. However, the drawbacks would be state of the pandemic and the rates of infections in high-risk countries; and the confidence of exhibitors and visitors in taking their first trips since the pandemic. In Singapore, the venues have been given space and time to spruce up and reengineer their premises in the past 18 months. They have also installed all the necessary gadgets and procedures to implement the Safe Management Measures (SMM) protocols. With all the guidelines in place, Singapore aspires to be the “safest destination in the world” to host international MICE events.

To be candid, the Singapore Government has done a wonderful job in keeping the Covid-19 pandemic in check. With some 300,000 migrant workers living in dormitories who were tested in the past 18 months, some 60,000 of them had been infected but have since recovered; with only 36 fatalities to-date, including many elderly Singaporeans. Hence, with the new strategy to fast track the vaccination of all Singaporeans and residents, including all migrant workers, Singapore could attain herd immunity by December at the latest.

The intention is to treat Covid-19 as an endemic disease like the common influenza and dengue fever; and the routine practice would be to have regular jabs to prevent infection. In this way, Singapore would be opening up the economy soonest and would be conducting business as usual.

For me, physical exhibitions would always remain as the mainstay of the MICE industry in Singapore and globally. It has been from time immemorial. You can never replace the coveted face-to-face meetings which underpin the fundamentals of

exhibitions and trade shows. To some extent, virtual events are an aberration!

They were tried and tested when the commercial internet services were introduced in the late 1980s, but they never succeeded. This is because cyberspace cannot duplicate or replace direct human interactions.

Virtual events could only be an appendage to the physical exhibitions, playing a complementary role. At most, digital events could constitute some 20 per cent of the MICE business if done well, over time. In view of the current deteriorating trade war between China and the United States, there is a danger that American organisers might face some challenges in the Chinese exhibition landscape in the near future.

This might also affect the European organisers should their governments be perceived to be acting tough on China, at the behest of the United States.

Should this come to pass, some of these foreign organisers might have to consider re-locating some of their current operations in China to Singapore, as a beachhead to the larger ASEAN market of 662 million population. Hence, Singapore holds the promise of regaining its primal position as a global hub for the MICE industry in Asia. It really depends on how the Sino-US rivalry plays out in the months and years ahead.

Medical experts have stated that the invisible and omnipresent Covid-19 coronavirus is impossible to beat. It could only disappear with divine intervention. Hence, Singapore has accepted it as an endemic disease in the new normal, with its people being protected by the worldly vaccination.

The MICE industry could rebound quickly if exhibitions could be held openly without restrictions for all participants, especially for those who have been fully inoculated. Thus, vaccination is the main key to unlocking the paradox of the endemic Covid-19 pandemic.”

Asia’s Most Comprehensive Media Pla orm For MICE

People

July 2021

PEOPLE MATTER MICHAEL MANDL Michael Mandl has been appointed as principal for AMR International Events Ecosystem and Technology Practice. Based in New York, he will play a pivotal role in AMR's team and will lead its US operations. For more than 15 years, Mandl has held numerous senior executive positions around the world with both Reed Exhibitions and Informa. Most recently, he was the chief operating officer for Reed Exhibitions in Brazil and Mexico.

VASYL ZHYGALO Vasyl Zhygalo has been appointed portfolio director for the RX WTM and IBTM brands, in addition to his current role as managing director of RX Abu Dhabi office.

He succeeds Claude Blanc, who is stepping down as portfolio director after nearly three years in the role. Zhygalo has been with the company for over 15 years and has more than 20 years of experience in the corporate event sector, working on conferences, summits and international trade shows worldwide.

PETER KING Melbourne Convention and Exhibition Centre (MCEC) has announced the appointment of Chief Executive Peter King as vice president of The International Association of Convention Centres (AIPC)’s Executive Council. Founded in 1958, AIPC is a global network of some 190 leading centres in 61 countries with the active involvement of more than 900 management-level professionals. Peter joins representatives from Colombia, South Africa, Denmark, Thailand, Sweden and the USA as directors and the executive council.

SAGID ZAREMUKOV Sagid Zaremukov has been appointed new CEO of the Russian Convention Bureau (RCB). He has over 15 years of experience in large companies in the event industry.

Prior to joining the Russian Convention Bureau in 2018, he held executive positions in the RESTEC group of companies, one of the leading organisations in the Russian convention and exhibition market. Since March 2021, he has been acting director of the RCB. Sagid Zaremukov is also a certified expert of the quality award of the Government of the Russian Federation.

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Asia’s Most Comprehensive Media Pla orm For MICE

Event Tech

July 2021

Spectra Partners With Venuetize To Offer Venues Universal Mobile Application ontactless Mobile Experience Includes Integrated Ticketing, Mobile Payments, Parking, And Mapping Capabilities

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Spectra, one of the industry’s leading venue management and hospitality providers, has partnered with Venuetize, leaders in mobile-first and advanced payment technology, to offer a universal mobile application across its 330+ properties that provides guests a contactless experience while attending live events. Depending upon the custom needs of each Spectra-managed venue, onsite field teams will have the ability to choose from a full native application, an integration into an existing application, or app-less ordering and payments.

Once a property has opted in, guests attending concerts, sporting events and other live entertainment will be able to utilize the Spectra Mobile Application

to search for and select the specific property and use the venue’s integrated ticketing, mobile payments, parking, and mapping capabilities.

The OC Fair in Costa Mesa, Calif. will be the first venue to test-drive the Spectra Mobile Application. Guests will be able to mobile order and pay with ease by QR Code scan and web deployment for their food and beverage. In addition, the Budweiser Events Center in Loveland, Colo. will be the first property to utilize the Spectra native app, which will go live in August 2021.

“As we continue to reopen venues in a post-COVID world, our clients and our guests are expecting a seamless, touchless experience. Spectra’s partnership with Venuetize is about providing the best options available for mobile-first technology and contactless payments,” Jim Pekala, Spectra’s CFO and EVP of Strategy Planning, said.

“We were looking for a partner that could handle the complexity that comes with integrating different technology ecosystems across hundreds of venues.

Venuetize has risen to the challenge, and we are excited to launch our mobile app this summer.”

Spectra is a world leader in professional management, hosting more than 15,000 events a year for upwards of 23 million guests across the U.S., Canada and the globe.

TAT Strengthens Tourism Sustainability Commitment Through Low-carbon Initiatives rom October 11 to 14, 2021, Messe Stuttgart is to organise AMTech – International Advanced Manufacturing Technology Exhibition in Shenzhen (China) in cooperation with its Chinese subsidiary.

The event is supported by 21 industry associations in the Greater Bay Area.

The exhibition will be accompanied by AMC2021, the World Advanced Manufacturing Conference, to take place at the Shenzhen World Convention & Exhibition Center.

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AMTech covers the entire industrial production chain and presents

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solutions for metal cutting and metal forming, as well as mold and die making. Exhibitors will showcase solutions for future manufacturing with the focuses digital and smart manufacturing and green manufacturing. A further focus will be industrial "Internet of things" and smart indoor logistics and warehousing. "The objectives and industries covered by

AMTech correspond ideally to our expertise in Germany, Europe and globally", explains Roland Bleinroth, CEO of Messe Stuttgart. Moreover, "AMTech is ideally positioned in one of the most advanced and fastest growing industrial centres in China.

The industry alliance that stands behind AMTech is truly impressive and a guarantor for success. Of course, the new Shenzhen World Exhibition & Convention Center provides the ideal setting for this new platform, which will be positioned to take its rightful place in the global trade show calendar right from the very beginning."

Asia’s Most Comprehensive Media Pla orm For MICE

Sustainability

July 2021

MCEC’s Sustainability Strategy Paves The Way For A Better Future he Melbourne Convention and Exhibition Centre (MCEC) has unveiled its new five-year sustainability strategy, with ambitious targets to create a positive impact for our planet and community. The strategy will further embed MCEC’s reputation as a leading sustainable event destination. MCEC Sustainability Manger, Samantha Ferrier said the strategy is about being aware of our scope of influence and driving social and environmental solutions to create a meaningful and long-term impact.

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“We’re aiming high, with a target to achieve net zero emissions by 2030.

We are working to eliminate problematic and unnecessary single-use plastics, divert 90 per cent of waste from landfill by 2025, and to be completely powered by renewable electricity by 2028.

“At the same time, we will contribute

towards increasing Victoria’s biodiversity, habitats and ecosystem health by 2025, continue to source sustainably and support OzHarvest to rescue and redistribute food to people in need. “As an industry, the events sector needs to be accountable for the impact it has on the world around us.

This means, in order to make a meaningful shift across the sector, we must all commit to a shared vision of change.

“Our vision is to lead extraordinary environmental change and amplify our social impact, by forging partnerships

and inspiring our people, to leave a positive legacy” she said. MCEC engaged a number of key stakeholders including industry partners, customers and employees to identify sustainability goals which range from mutually beneficial partnerships through to responsible procurement. Forming the foundation of MCEC’s Sustainability Strategy are the United Nation Sustainable Development Goals (SDGs), which are an urgent call for action by all countries to address the world’s most pressing challenges by 2030.

MCEC CEO, Peter King said the sustainability strategy embraces everything MCEC stands for. “We acknowledge the responsibility we have to reduce our demand on the planet’s finite resources, minimise our carbon footprint and help meet the United Nation’s Sustainable Development Goals” he said.

Expo 2020 Collaborates With UN Global Compact On SDG - Focused Business Forum xpo 2020 Dubai and the United Nations Global Compact are joining forces to hold a Sustainable Development Goals Business Forum during Expo’s Global Goals Week (16-22 January 2022). The aim of the forum – co-curated by Dubai Chamber of Commerce and Industry, Expo 2020’s Official Business Integrator – is to unite businesses around the world and urge further action towards a sustainable and inclusive future.

participation and drive progress towards sustainable and inclusive economic growth. The collaboration further enhances the UN’s presence at Expo 2020 Dubai, after announcing its participation in October 2019.

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Spotlighting the work of the UN Global Compact – the world’s largest corporate sustainability initiative – it will examine how the global community can foster

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economic prosperity for all, while ensuring the Sustainable Development Goals (SDGs) are achieved by the 2030 deadline.

The forum will leverage the power of World Expos to encourage new UN Global Compact membership

The UN has already partnered on a number of cross-cutting thoughtleadership platforms, while its dedicated pavilion at Expo, under the theme ‘We the Peoples: Shaping Our Future Together’, will engage millions of visitors from around the world and inspire action around the 2030 Sustainable Development Agenda.

Asia’s Most Comprehensive Media Pla orm For MICE

MICE Watch

July 2021

BestCities Global Alliance Announces Dates For 2021 GLOBAL FORUM

irst face to face meeting of BestCities community in two years will celebrate the value of immersive and inclusive congress experiences

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BestCities Global Alliance has called on international association executives to sign up for its Global Forum, Madrid, taking place from 2-5 December 2021.

The event, which gathers industry thought leaders, international associations and partner destinations under one roof, will be the first in-person meeting since the Global Forum, Copenhagen 2019.

Scheduled conveniently after IBTM, which takes place in Barcelona from 30 November until 2 December, the Global Forum promises an opportunity for delegates to learn about inclusive meeting and event design, drawing insight from projects delivered on the ground in Madrid.

These learning and knowledge-sharing

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experiences will be immersive, providing delegates with some much-anticipated inperson engagement after 18 months of working from a laptop screen at home.

Programme highlights will include showcase of the city’s best restaurants and event spaces and will see collaboration with leading institutions in the field of social and labor inclusion such as the Spanish Red Cross and the Illunion Hotel Company.

Lesley Williams, Managing Director at BestCities, comments, “After such a long time apart from our industry friends, partners and peers we are thrilled to be able to announce dates for our Global Forum 2021 in Madrid. In the city where socialising over tapas and fine wine is common place, there is no better location for our friends and association colleagues to share knowledge and experiences, take away ideas and learnings to create impactful meetings, network with each other and with the 11

BestCities partner destinations.

“Delivering positive and lasting change through the delivery of inclusive meetings has always been a focus for BestCities.

At this year’s event all 11 cities will be signing a commitment to further legacy development in their destinations and we hope to secure a pledge from all delegates to meet a recommended criteria for inclusivity and lasting impact in the organisation of their meetings” Madrid Convention Bureau has helped to pull together the exciting programme.

David Noack, director of the Madrid Convention Bureau, says, “Madrid has set itself the objective, like the rest of the cities in the alliance, to value the impact of events beyond the merely economic.

Global Forum 2021 will be a perfect occasion for associations to see first-hand how, through their congresses, they can generate a positive impact on the destination in both social and environmental spheres”.

Asia’s Most Comprehensive Media Pla orm For MICE

MICE Watch

July 2021

AIPC Boosts Talent Development With Future Shapers Program he Association of International Convention Centers (AIPC) launched Future Shapers, a program to support venue managers to develop their high performers, accelerate their leadership skills and provide them with a platform to influence outcomes and improve the industry, during the AIPC Annual Conference.

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One of the key challenges currently facing the venue management industry, having been particularly hard hit by the pandemic, is to retain and develop top talent. In response to this issue, venue managers around the world are being encouraged to nominate candidates for AIPC Future Shapers, a program unique to the venue management industry that offers professional education and inspiration, an ability to demonstrate excellence and a framework that will result in value creation for the entire AIPC community.

AIPC President Greg O’Dell said: “Through education, a community of peers and mentors, and a platform to perform, the AIPC Future Shapers program will support the next generation of leaders to shape our industry. The program’s launch supports the industry’s focus on talent retention and moving skill sets as we navigate a rapidly changing business environment.

Providing the next step up the leadership ladder from the successful AIPC Academy, AIPC Future Shapers is a 12month program featuring monthly lectures, inspirational speakers, one on one mentoring, an international community of peers and a global platform from which to pitch projects that have the possibility of shaping the industry’s future. Nominations close August 1st and Future Shapers will be announced in September.

The International Association of Convention Centres: Founded in 1958, AIPC is a global network of some 190 leading centres in 61 countries with the active involvement of more than 900 management-level professionals. Its mission is to encourage, support and recognize excellence in convention centre management, based on the diverse experience and expertise of its international membership, and it maintains a full range of educational, research, networking and management standards programmes in order to achieve this.

“Making Hotel Travel Possible For All”: Wyndham Hotels & Resorts To Be The Official Partner Hotel Of ITB China For The Third Time yndham Hotels & Resorts becomes the Official Partner Hotel of ITB China 2021, which is set to take place as a physical event in Shanghai from 24 – 26 Nov 2021, with a virtual extension from 8 Nov to 31 Dec 2021. With over 8,900 hotels and 21 established brands across nearly 95 countries, the world’s largest hotel franchising company becomes the official partner hotel of ITB China for the third year in a row.

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The corresponding agreement was formally signed on 29 June, by Ms. Jane Yang, Senior Director, Commercial, Asia Pacific, Wyndham Hotels & Resorts and Mr. David

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Axiotis, General Manager of Messe Berlin (Shanghai), the organizer of ITB China. The hotel industry giant will have a strong presence on both the physical and digital show floor of ITB China, introducing its brand-new products and innovative services to the industry in one place.

Mr. David Axiotis, General Manager of ITB China, said: “We are very delighted to continue our strategic partnership with Wyndham Hotels & Resorts. The dynamics and synergies that come from our show has helped forge many mutually beneficial industry partnerships. We believe that the new hybrid format of ITB China 2021 will

be the perfect platform for our partners to develop their business and organize marketing campaigns.” Mr. Joon Aun Ooi, President of Wyndham Hotels & Resorts, AsiaPacific, said: “As the largest B2B show for the travel trade in China, ITB China is an excellent platform for hoteliers to form meaningful connections with travel agencies, convention organizers and corporate clients.

We are honoured to be the Official Partner Hotel of ITB China for the third time – a strong testament of our long-standing partnership as well as enduring commitment to China as a key strategic market.

Asia’s Most Comprehensive Media Pla orm For MICE

MICE Watch

July 2021

Thai Cabinet Approves Amendment To ASEAN Pact, Boosting Cross-border Employment, Training, And Capacity-building In MICE and Brunei.

To translate the expanded agreement into action, every ASEAN member country will be required to follow a common competency standard.

Thailand and Indonesia have been tasked with the development of the competency standards for MICE Thailand in events and incentive travel, and Indonesia, in conventions and exhibitions.

n a move that will facilitate cross-border employment of MICE professionals, the teaching and training of MICE, and growth in ASEAN's MICE workforce, the Thai cabinet has approved an amendment to the ASEAN Mutual Recognition Arrangement of Tourism Professionals (ASEAN MRA-TP) that will benefit two more categories of workers - MICE professionals and event professionals. When the agreement was originally signed by ASEAN Tourism Ministers in 2012, the ASEAN MRATP covers only workers in two tourism categories - travel services and hotel services.

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Mr. Chiruit Isarangkun Na Ayuthaya, President, Thailand Convention & Exhibition Bureau (Public Organization) or TCEB, said, "From 8 May 2013, the ASEAN MRA-TP required ASEAN member countries to implement action plans that will lead to the mutual recognition of tourism qualifications.

Without the MRA-TP, a tourism professional's qualification is recognised

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only in his home country. With the MRA-TP, the qualification will be recognised by all ASEAN countries.

The expanded agreement aims to boost the employment opportunities for qualified MICE professionals, enhance and harmonise the quality of MICE education, and to grow the region's MICE workforce.

During its first 10 years, the agreement focused on travel and hotel services.

Now, it will expand to also cover MICE and events. At the 23rd Meeting of ASEAN Tourism Ministers in Brunei on 15 January 2020, ASEAN Tourism Ministers approved the protocol to amend the ASEAN MRA-TP on an ad referendum basis.”

The signing of the protocol by individual countries was delayed from its original timeframe set in 2020 due to COVID-19 lockdowns in member countries and the delayed delivery of the agreement document. To date, the ad referendum has been signed by seven countries: Indonesia, Singapore, Malaysia, Cambodia, Thailand, Vietnam

This will take place over the next three years. Thai agencies involving in the implementation of the agreement are the Department of Tourism, which will act as the chief liaison, and TCEB, Thailand's lead agency for MICE, which will oversee the training of event professionals. The Department of Tourism will nominate TCEB to become a member of National Tourism Professionals Board (NTPB) so that the certification of tourism professionals can include both MICE and event professionals in the future.

“A vital economic driver for many countries, MICE has a bright future in ASEAN. TCEB believes that the liberalisation of trade and services and the improved mobility of qualified MICE professionals will benefit the region's event organisations and the industry as a whole. To enable a MICE professional to find successful employment throughout the region, we must start with a common standard and mutual recognition of qualifications.

With close cooperation among member countries, I hope we can transform ASEAN into a world's leading destination for MICE by embracing the expanded ASEAN MRA-TP."

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Report

July 2021

Sabre Releases New Insights Into How Airline Network Planning Is Adapting For Travel Industry Recovery abre Corporation, a leading software and technology provider that powers the global travel industry, has released an insightful new whitepaper outlining the pioneering new methodologies it is creating to enable its airline partners to create more holistic, accurate network plans as their focus shifts from short-term planning to long-term recovery.

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Sabre’s latest whitepaper, The Art & Science of Airline Network Planning to Ramp up for Recovery, has been released as the airline industry turns its attention to longer term planning once more, and away from the short-term

operational focus that was necessary earlier in the pandemic. “From an aviation perspective, the latter half of 2021 is the time to change our outlook from crisis mode with a focus only on the immediate term to again taking on a more strategic view; analyzing market and fleet adjustments for the seasons and years to come,” said Cem Tanyel, Chief Services Officer, Sabre Travel Solutions. “However, shifting from a purely short-term scheduling focus back to a full timeline network planning view will not be easy in the current environment.

In addition to difficulties caused by

reduced passenger numbers and revenue, and resulting reductions in crew for some airlines, there are additional challenges given that the data airline managers could previously rely on to estimate future demand beyond the next few weeks is no longer reliable.”

That is why Sabre is developing the robust new airline network planning methodologies described in its new whitepaper. These new methods can leverage its GDS shopping data in conjunction with historical Global Demand Data and Industry capacity data to predict demand in a manner that works effectively even when prior year results become less representative.

Global Economy Could Lose Over$4 Trillion Due To COVID-19 Impact On Tourism: UNCTAD he crash in international tourism due to the coronavirus pandemic could cause a loss of more than $4 trillion to the global GDP for the years 2020 and 2021, according to an UNCTAD report published on 30 June. The estimated loss has been caused by the pandemic’s direct impact on tourism and its ripple effect on other sectors closely linked to it. The report, jointly presented with the UN World Tourism Organization (UNWTO), says international tourism and its closely linked sectors suffered an estimated loss of $2.4 trillion in 2020 due to direct and indirect impacts of a steep drop in international tourist arrivals.

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A similar loss may occur this year, the report warns, noting that the tourism sector’s recovery will largely depend on the uptake of COVID-19 vaccines globally. “The world needs a global vaccination effort that will protect

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workers, mitigate adverse social effects and make strategic decisions regarding tourism, taking potential structural changes into account,” UNCTAD Acting Secretary-General Isabelle Durant said. UNWTO SecretaryGeneral Zurab Pololikashvili said: “Tourism is a lifeline for millions, and advancing vaccination to protect communities and support tourism’s safe restart is critical to the recovery of jobs and generation of much-needed resources, especially in developing countries, many of which are highly dependent on international tourism.”

Developing countries are hurt by vaccine inequity. With COVID-19 vaccinations being more pronounced in some countries than others, the report says, tourism losses are reduced in most developed countries but worsened in developing countries.

COVID-19 vaccination rates are uneven across countries, ranging from below 1% of the population in some countries to above 60% in others. According to the report, the asymmetric roll-out of vaccines magnifies the economic blow tourism has suffered in developing countries, as they could account for up to 60% of the global GDP losses.

The tourism sector is expected to recover faster in countries with high vaccination rates, such as France, Germany, Switzerland, the United Kingdom and the United States, the report says. But experts don’t expect a return to pre-COVID-19 international tourist arrival levels until 2023 or later, according to UNWTO. The main barriers are travel restrictions, slow containment of the virus, low traveller confidence and a poor economic environment.

Asia’s Most Comprehensive Media Pla orm For MICE

Partnership

July 2021

New Partnership Between Messe Frankfurt And Messe Friedrichshafen Focuses On Innovative Mobility riedrichshafen and Frankfurt am Main, Germany – The Messe Frankfurt and Messe Friedrichshafen trade show companies are planning a new joint venture to strengthen their collective market position and further develop their leading trade shows in the fields of general aviation and urban mobility, the latter with bicycles as its driving force. The aim of the joint venture, to

continue to rely on the advantage of its industry-unique location, Eurobike will need a stronger connection to the growing themes of mobility transformation, especially in urban areas, to ensure optimal further growth.

Meanwhile, the freed-up Eurobike time slot at the Friedrichshafen site will open up additional opportunities to market it as a venue for new events.

Klaus Wellmann, CEO of Messe

factors of globality, strength, and speed to apply them to the bicycle, e-bike, micro-mobility, and general aviation markets of the future. This will expand our already-existing mobility competencies. Our new alliance is unique in the industry and is based on a long-standing trade show partnership where the personal chemistry between the stakeholders from Friedrichshafen and Frankfurt is second to none.” Just

be known as fairnamic GmbH, will be to combine the performance capabilities of the two companies in order to accompany the global mobility shift, particularly in urban areas, in its best way possible living up to be a truly global leading trade show.

Friedrichshafen, is very optimistic about what the future holds: “Our partnership with Messe Frankfurt, an absolute heavyweight in the global trade show business, is another important step in our international expansion strategy. Through this merger, we are adding key building blocks to the value chain and earning capability of our bike and aviation events and creating firstclass access to customers.” Uwe Behm, Member of the Executive Board of Messe Frankfurt,said : “The transportation shift is now in full swing.

The task now is to rapidly and robustly strengthen the market position of our two leading trade shows, Eurobike and Aero, and make them accessible to a broad audience. By founding Fairnamic, we are pooling our success

as Eurobike will ensure an optimum location by moving to Frankfurt in 2022, Aero will do the same – by remaining in Friedrichshafen. “It’s the cradle of aviation and it offers the best logistics for holding a leading trade show for general aviation,” says Roland Bosch, Head of Aero. “And we’re now excited about prospects for further growth. Our alliance with Messe Frankfurt will significantly increase our opportunities to internationalize Aero both at the Friedrichshafen location and globally. We will also continue to promote innovation and futureoriented topics, such as the sustainability of aviation, e-flight, and new mobility.” Eurobike 2022 is to be held in Frankfurt from July 13 to July 17.

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Eurobike is thus undergoing a comprehensive change of concept, which will include a relocation of the leading trade show from Lake Constance to Frankfurt starting in 2022. Moving forward, the leading trade shows Aero and Eurobike will benefit from differing forms of international marketing measures, while taking place at the best location.

Whereas Aero, with its direct access to the airport in Friedrichshafen, will

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Asia’s Most Comprehensive Media Pla orm For MICE

Partnership

July 2021

Emerald And Comexposium Announce Partnership To Launch SIAL America

merald Holding, Inc. and Comexposium have announced they will join forces in a strategic partnership to launch SIAL America. Comexposium, one of the world’s leading event organizers and owner of the established and successful SIAL brand, will unite with Emerald, a leader in providing marketdriven, business-to-business platforms that integrate live events with a broad array of media, to produce and stage what is expected to be the first largescale, generalist food show focused on supporting the US $1.5 trillion Food and Beverage market.

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SIAL America is planned to launch at the Las Vegas Convention Center 22 to 24 March 2022 and will be co-located with Emerald’s International Pizza Expo and International Artisan Bakery

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Expo.

“Comexposium U.S. is delighted to continue the development of its footprint with the launch of SIAL America.

Between our partners and ourselves we plan to create a new and distinctive offering. It's an exciting proposition for all to bring the best of the food industry from America and globally to Las Vegas in March 2022,” said Steve Corrick, CEO North America at Comexposium.

The partnership is intended to leverage the respective strengths of Emerald’s leading live events footprint in the United States and Comexposium’s preeminent SIAL global food brand and network.

A 50-year-old generalist food show, the SIAL brand includes ten international

food events in France, Canada, the UAE, India, China, Algeria and Indonesia that deliver more than 700,000 attendees and 16,000 exhibitors annually.

“We are very excited to partner with Emerald to launch SIAL America.

After establishing robust business platforms in Paris, Shanghai, Montreal and many more cities around the world, we plan to bring to life in Las Vegas a new international food exhibition to enable comprehensive sourcing of new products.

We look forward to welcoming guests to share our vision, and spark new and exciting connections in the food industry,” said Nicolas Trentesaux, SIAL Network Global CEO.

Asia’s Most Comprehensive Media Pla orm For MICE

Global News

July 2021

The Industry Relies On Alimentaria & Hostelco As A Platform For Reactivation And Business ood and Hospitality industry welcomes next face-to-face edition of Alimentaria & Hostelco, one of the largest international platforms for the food industry, gastronomy and hospitality equipment, which will be held from April 4 to 7, 2022 at Fira de Barcelona, Gran Via venue. Within nine months to go, 93% of Alimentaria exhibitors and 87% of Hostelco who contracted space for 2020 have already confirmed their participation at the forthcoming edition that aims to contribute to the reactivation of this industry.

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Alimentaria & Hostelco are preparing new content for their next edition aimed at enhancing their business character and contributing to the reactivation of their respective sectors, some of them particularly affected by the pandemic, such as the hospitality industry.

According to J. Antonio Valls, Director of the exhibition “Alimentaria & Hostelco will play a decisive role in the reactivation of the industry due to the impact it generates in its value chain and because it is the most appropriate international platform to reconnect businesses and promote networking”.

For this reason, Alimentaria & Hostelco will organize more than 12,500 business meetings between the exhibiting companies in the show and the 1,400 key buyers, importers and distributors

from Europe, Asia, Latin America and the US invited by the organizers.

Regarding Hostelco, the leading exhibition in Spain and a European benchmark in its specialty, will present the entire value chain of the equipment and machinery industry for restaurants, hotels and communities with the aim of actively contributing to the recovery of the sector. The show, organized by Fira de Barcelona in collaboration with the Spanish Federation of Associations of Manufacturers of Machinery for Hospitality, Communities and Related Industries (FELAC), will show the latest developments in the sector ratifying its commitment to new technologies, digitization, sustainability and personalized experiences. It will also promote meetings and debates between experts will be held to detect the trends that drive the market and accelerate its reactivation.

Kuala Lumpur Convention Centre Gets Awarded As ‘Best Exhibition & Tradeshow Venue 2021’ einforcing its reputation as Malaysia's premier purpose-built venue, the Kuala Lumpur Convention Centre was recently awarded as 'Best Exhibition & Tradeshow Venue 2021' by APAC Insider in its South-East Asia Business Awards 2021.

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“We are honoured to receive this award, which reflects the commitment and professionalism of our talented team, who are passionate and dedicated to being the perfect business events partner for our clients. It also strengthens our reputation as Malaysia's premier purpose-built venue and one of Asia

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Pacific's leading facilities,” shared Alan Pryor, the Centre's General Manager.

Through collaboration with industry partners and the collective supply chain to address the challenges faced by the COVID-19 Pandemic, the Centre was instrumental in leading the approval and adoption of comprehensive government approved Business Events Standard

Operation Procedures (SOPs) to ensure the safe resumption of events. This enabled the Centre to deliver a few successful consumer exhibitions and events that garnered a positive response from organisers, exhibitors and visitors, and provided assurance on the venue's capabilities to safely and effectively deliver exhibitions and events.

It also demonstrated the venue's commitment to absolute adherence and compliance to health and safety regulations, elevating the importance of events being conducted in a highly regulated and controlled environment.

Asia’s Most Comprehensive Media Pla orm For MICE

Global News

July 2021

ESSA Announces New Board Members And Addresses Strategy At Agm AGM, and delegates were able to quiz the newly elected board members on strategy and ESSA’s post-covid future.

he Event Supplier and Services Association (ESSA) held its annual general meeting (AGM) at Dunchurch Park Hotel, Rugby, at 1pm on Thursday July 8, 2021, and welcomed almost 90 member representatives to the first face-to-face ESSA event since December 2019.

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New elections to the ESSA board were announced, with electronic voting having taken place in the run up to the AGM. The following members were elected to the board: Hayley Ashenden, founder & ops director, Expose Designs Ltd.; Rob Brackstone, MD, ESM Ltd.; Mark Clayton, MD, InEvexco Ltd.; Alexandra Bailey, MD & co-founder, Creative8 Ltd.; Martin Cairns MD, Beechwood Events; John Robson, MD, Aztec Event

Services. The AGM included presentations from ESSA director Andrew Harrison and ESSA Chair Lou Kiwanuka, and the treasurer’s report, delivered by company secreatry Margery Youngs. An ESSA Town Hall session followed the official business of the

Harrison was pleased to see so many delegates in attendance, saying, “We wanted to bring members together in person again, after so many virtual meetings. I am genuinely delighted that so many members made the journey to join us. The secluded and verdant setting of Dunchurch Park proved to be the perfect location for us to reacquaint ourselves with sections of the membership face to face, present our pragmatic and optimistic strategy for the association, and discuss our aspirations for the industry and our sector in particular.”

The Women’s Pavilion At Expo 2020 To Inspire New Perspectives Secretary-General and Executive Director of UN Women.

he Expo 2020 Dubai Women’s Pavilion, in collaboration with Cartier, has unveiled creative content and programming that will help reaffirm Expo’s commitment to gender equality and women’s empowerment.

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The pavilion is set to celebrate the important roles that women, known and unknown, have played throughout history and continue to play in the present day, based on the principle that when women thrive, humanity thrives.

Through its New Perspectives exhibition and a packed schedule of programming, the pavilion aims to inspire all who enter its doors to become change-makers, breaking stereotypes and deconstructing misconceptions on women’s roles, shedding light on how women and men have contributed to women empowerment and gender equality.

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Visitors can expect a creative, multisensory journey through the pavilion, with a diverse community of creators and artists contributing both to its design and curation, including Lebanese actor and Oscar-nominated director Nadine Labaki; French actor, filmmaker, singer and pianist Mélanie Laurent; French interior architect Laura Gonzalez; Dubai-born artist Kholoud Sharafi; French light designer Pauline David; and international multi-disciplinary artist eL Seed. The Women’s Pavilion has also been endorsed by Phumzile MlamboNgcuka, United Nations Under-

The pavilion features five structures with different narratives located on the ground floor: Introduction – expressing the purpose of the pavilion; Achievements – shining a light on women’s impact on the world; Challenges – acknowledging what is holding women back; Solutions – highlighting the initiatives enabling women to thrive so humanity can thrive; and Engaging with visitors – encouraging them to become champions of gender equality and women’s empowerment and take the journey forward.

Expo 2020 and Cartier will also celebrate International Women’s Day on 8 March 2022 by hosting a global forum under the theme of ‘Creating New Perspectives’.

Asia’s Most Comprehensive Media Pla orm For MICE

Global News

July 2021

ADNEC Launches “Tourism 365” To Support The Growth Of Abu Dhabi As A Tourism Destination And Enhance Its Regional And Global Positioning

bu Dhabi National Exhibitions Company (ADNEC), part of ADQ, has launched “Tourism 365”. The new company will support in creating experiential travel opportunities for tourists coming to Abu Dhabi, and enhance the emirate’s regional and global positioning in the wider tourism sector. The launch of the company is in line with ADNEC’s new broader role to support the growth of Abu Dhabi as a tourism destination, increasing leisure visitors, enhancing guest experiences, and extending their stay in the UAE’s capital. “Tourism 365” will work in concert with key stakeholders across Abu Dhabi’s tourism sector and the UAE.

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“Tourism 365” will include Capital Experience, a high-quality destination management company, and Capital Travel, a premium travel operator.

Humaid Matar Al Dhaheri, Managing Director and Group CEO of Abu Dhabi National Exhibitions Company, commented: “In launching Tourism 365, ADNEC continues to fulfil its strategy in developing Abu Dhabi’s

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tourism sector. Through strengthening and enhancing our business portfolio in tourism, and expanding to include leisure tourism, we actively amplify the economic impact of ADNEC Group.

Tourism 365 will play a critical role in growing the emirate of Abu Dhabi as one of the Middle East’s leading tourism destinations. It will do so through close collaboration with partners across the government and private sectors, most notably the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), alongside local and global companies specialised in this critical sector.

“Tourism 365 will contribute to enhancing Abu Dhabi’s vibrant tourism ecosystem, bringing significant returns on investment to the emirate. It will do so by launching a range of companies that will promote the tourism industry and other supporting sectors, securing major partnerships with dominant international and travel companies.

Finally, “Tourism 365” will enable innovation across the tourism sector, increasing the emirate’s attractiveness to

international visitors, and showcasing all that Abu Dhabi has to offer across the Middle East.”

ADNEC have appointed a highly qualified team to lead the new entity, ensuring that the company’s staff are fully qualified to lead this important initiative. Roula Jouny has been appointed as the Executive Director of Tourism 365, and will lead the launch of the destination management entity.

With over 20 years in the travel, tourism, and hospitality industry, Ms. Jouny brings a wealth of experience to enable the wider strategic vision of the company. Speaking on the launch of Tourism 365, Ms. Jouny commented: “Over the coming months, Tourism 365 will collaborate closely with other tourism-focused entities, helping to collectively grow the future of the tourism sector. Our subsidiaries will bolster the wider tourism offerings of not just Abu Dhabi, but the UAE as a whole, increasing visitor numbers and promoting the nation’s tourism assets across the globe.”

Asia’s Most Comprehensive Media Pla orm For MICE

Global News

July 2021

"Powerful Pioneers For 30 Years": Intersolar Turns 30 fter three decades of working towards a sustainable energy supply for the future, Intersolar, the world’s leading exhibition series for the solar industry, is celebrating its 30th anniversary this year. Having started off as the local Solar ’91 exhibition, Intersolar has evolved to become the most important solar industry platform in the world. The exhibition brings together pioneers and drivers of innovation within the solar industry, since 2018 under the umbrella of The smarter E Europe innovative platform.

Due to the coronavirus pandemic, this year’s event will be held on a smaller scale.

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The Intersolar Europe Restart 2021 exhibition will be held at Messe München in Munich from October 6–8, 2021.

The seed for Intersolar Europe was sown 30 years ago in the Germany town of Pforzheim. “When I was a student, I worked with fellow campaigners to organize the ‘Solar ’91’ exhibition. Even back then, we were motivated by our

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vision of a solar-powered future and a more environmentally friendly energy supply,” says Markus Elsässer, CEO of Solar Promotion GmbH. Five solar companies came together to showcase their products in 1991. “As the organizer of the event, I was well aware that the profile of solar energy would need to be raised if a sustainable energy supply was to be guaranteed for the future. Our sights have been set firmly on that goal ever since and we have managed to provide the solar industry with a global stage in the form of Intersolar,” says Elsässer.

From the word go, Solar Promotion GmbH has worked with associations, research institutions, and other partners to turn the vision of a solar-powered future into reality. The company supported cost-covering remuneration for solar energy, the 100,000 Roofs Program (1999–2003), and the Renewable Energy Sources Act (EEG, from 2000). Its partnerships and passion were the prologue to the Intersolar success story. So much more than just an exhibition, it is a driver of innovation,

a source of inspiration, and a catalyst with a strong industry network.

The number of exhibitors and visitors has been steadily rising over the past three decades. The event had outgrown the CongressCentrum Pforzheim by the end of the last millennium. And so the exhibition moved to Freiburg with a greater global focus and Intersolar as its new name. It has since acquired a second organizer – FWTM – alongside Solar Promotion GmbH. “We have been working together to grow Intersolar since 2000,” says Daniel Strowitzki, CEO of FWTM. The German Solar Association has been the exclusive partner of Intersolar Europe since 2008.

The innovative platform and Intersolar exhibition are putting innovative products and business models in the spotlight once again this year.

Exhibitors, visitors, and conference attendees alike are set to experience directly and in very practical terms that the new energy world is a very real possibility.

Asia’s Most Comprehensive Media Pla orm For MICE