June 2019

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June 2019

“Another milestone was when I moved to India to set up Spielwarenmesse India Private Limited in Delhi. It is challenging to deal with the standards for creating, founding, steering and controlling the business which are completely different from those I used to work with in Germany. But I like these challenges and enjoy my role as a facilitator between the Indian and the German mindset. My years long experience in diversified fields is a solid foundation to find suitable solutions and to run the business successfully.

Spielwarenmesse India is now a critical stakeholder of the Indian toy industry, with its focus on staging Kids India in Mumbai and supporting Indian toy companies to participate at Spielwarenmesse in Nuremberg”.

Katharina Janotta, Managing Director, Bei Spielwarenmesse India Private Limited

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Pg. 12-13 Messe Muenchen India Moves To A Swanky New Office

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HC Dismisses Architect's Plea To Recreate Hall Of Nations

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GED Post Show Report

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News Buzz

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New CEIR Report Provides Insights From Marketing Leaders On B2B Exhibitions

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Silver Jubilee Celebrations For GS Marketing Associates

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India’s Leading Architecture, Interiors And Design Exhibition Concludes Its 31st Edition In Mumbai

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UFI Elects V Anbu As President For 2020-2021

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Screen Print India Reports Continuing Sector Growth

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Bizmen Pin Hopes On Pharma Expo To Boost Exports From Gujarat

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World’s Leading Ceramics Expo Ceramix-19 To Be Held In Gujarat

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A Look At The NDA Ministry

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Insights

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Printed at Polykam Offset 138

Exclusive Interview

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Exhibition Showcase Talks To Katharina Janotta, Managing Director, Bei Spielwarenmesse India Private Limited, About How The Prospects Are Shaping Up In India

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Exhibition Showcase Talks To Ms. Rupa Naik, Senior Director, MVIRDC World Trade Center, Mumbai

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Global News 3 Major Trends Shaping The Evolution Of Venue Services

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From The Desk Of The Group Editor

The 9th IEIA Open Seminar is about to kick off this month and I am sure that the agship event will be enriching and rewarding for all its participants. There are some interesting panel discussions lined up and a good number of international delegates will be attending the event.

The Indian exhibition industry is evolving steadily and the shows are becoming increasingly international. Indian exhibition industry is growing around 12% per annum and the event venues are offering better services by the day. In terms of venue space, India is again on an impressive growth trajectory. It remains of importance that the exhibition organisers continuously nd ways to engage their participants, so that they continue to get positive return on their objectives.

Showcasing The World Of Business Tourism

M I C E Showcase BUZZ

June also witnessed worldwide celebrations on the Global Exhibitions Day. Exhibition Showcase organised a rst of its kind initiative in India – India MICE Youth Challenge, to connect the youth with the industry. It is a landmark initiative because with the way our industry is growing, we need young talent in large numbers. It is the need of this hour, to educate the youth and make them aware about the brilliance of this industry. It will not be wrong to say that MICE industry is very welcoming of the young talent and it has ample avenues & openings for students across all major streams. The India MICE Youth Challenge is a initiative in this very direction.

LATEST NEWS FROM THE WORLD OF TRADE ASSOCIATIONS

FACILITATING YOUR TRADE SHOW PARTICIPATION

EXHIBIT R CELL An Exhibition Showcase Initiative

This issue has some interesting stories on the recent developments in the world of exhibitions. We have been consistently trying to bring the most relevant content to you. I would love to hear your feedback and comments on raghav@exhibitionshowcase.com. Stay inspired!

Happy Reading..

India MICE Youth Challenge 2019 India’s First Of Its Kind Initiative For The Industry

GLOBAL TEXTILE TECHNOLOGY & ENGINEERING SHOW 2022

News From Across The World Germany A lingering dispute between German lawmakers and Airbus could nix immediate plans to move forward with a future Franco-GermanSpanish ghter aircraft. Meanwhile, ofcials in Paris and Berlin have been planning signing ceremonies for such pacts with Ursula von der Leyen and Florence Parly, the German and French defense ministers, respectively, at the Paris Air Show in mid-June. It’s expected the pair will ink the concept study plan and a key governance document called the framework agreement.

USA Tourism is a serious economic driver for the American economy. The United States enjoyed a $69 billion surplus on international travel last year. On average, foreign travelers spend $4,000 each on visits to the United States. Last year set a record for tourism: 78.6 million foreign travelers came to the United States in 2018. But following that banner year, tourism is now in a slump. Travel in early 2019 is in decline, particularly from Canada, Mexico, China and South Korea.

The travel industry is worried about how severe, and long lasting, that decline could be. Experts point to a number of factors working against travelers coming to the US. It's a relatively strong US dollar. It's a slowing global economy. And it's politics and the political environment.

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Cape Town A total of 53 African countries have conrmed to attend the rst ChinaAfrica Economic and Trade Expo scheduled for June 27-29 in central China's Hunan Province. The expo, which will be held in Changsha, the capital city of Hunan, will be attended by more than 1,500 foreign guests, over 5,000 domestic guests, as well as more than 3,500 exhibitors, buyers and professional visitors.

Italy The Trieste-based Area Science Park, one of Italy's leading research and innovation centres, is teaming up with Teorema Engineering and the Italian Trade Agency to bring a large delegation of digital start-up inventors and entrepreneurs to the Consumer Electronics Show, to be held in Las Vegas from January 7 to January 10, 2020. In January 2019, Area Science Park and its partners brought to Las Vegas 50 startups coming from different sectors: Food, Health & Wellness, Smart Transportation, Smart Cities, Smart Home, Digital Service and Robotics.

China Following its debut in Hong Kong in 2017, ProWine Asia returned to the territory on 710 May, when its exhibition space increased by 20%. ProWine Asia alternates between Hong Kong and Shanghai each year. More than 340 exhibitors from 28 countries and regions participated in ProWine Asia 2019, compared to 310 in 2017, marking a 9.6% increase. Meanwhile, 12,716 trade visitors from 62 countries and regions attended the event, up from 12,184 in 2017 – a 4% increase. A total 36% of the visitors came from outside Hong Kong. ProWine Asia was held as part of Hofex 2019, Asia’s leading food and hospitality trade show. The exhibition is jointly organised by Messe Düsseldorf China and UBM Asia, organiser of Hofex.

Singapore Gamescom, the largest trade fair for gaming and esports, is to launch its rst satellite event outside of Germany. Gamescom Asia will take place in Singapore Oct. 15-18, 2020, through a partnership between Koelnmesse and the Singapore Tourism Board. Details on the venue and programming are yet to be announced.

First started in 2009, gamescom has grown into the largest gaming event of its kind in the world. For last year’s event, Koelnmesse reported 370,000 attendees in 2018, with 70% of the 1,037 exhibitors coming from abroad, from 56 countries.

Dubai The Middle East Design & Hospitality Week will take place in September 2019. 7 of the region’s most inuential design and hospitality focused exhibitions will come together for 3 days in Dubai. The region’s largest interior design event, connecting 50,000+ architects, interior designers, retailers and procurement professionals with interior furniture and furnishings suppliers. In 2019, INDEX will be part of Middle East Design and Hospitality Week. This year’s theme explores how different environments are using asymmetry, typography, geometric shapes and 3D patterns to create unique and inspirational spaces.

Australia Hong Kong is Australia’s fth largest source of foreign investment ($116.6 billion in 2017) and the tenth largest destination for Australian foreign investment abroad ($47.4 billion in 2017). Trade investment between the two countries is $18.8 billion (in 2017-2018), representing 2.4% of Australia’s total trade. As a result, Australia has recently signed a free trade agreement with Hong Kong known as the Australia - Hong Kong Free Trade Agreement and associated Investment Agreement. The A-HKFTA will provide greater business certainty to Australia’s bilateral trade with Hong Kong by locking in zero tariff levels for goods exported into Hong Kong and improving market access for Australian services.

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Quick Bytes Messe Muenchen India Moves To A Swanky New Ofce Messe Muenchen India (MMI) has announced its relocation to a swanky new ofce is Andheri's iconic Solitaire Corporate Park. The move is the result of the burgeoning MMI team which has grown four times the size since 2014. “MMI has grown by 47% in 2018 and so has our company strength. The work culture at MMI encourages dynamic and open conversation. We wanted our new workspace to exemplify this” said Mr. Bhupinder Singh, CEO of Messe Muenchen India. Outtted with a recreation area, a prayer room, pantry, library and comfortable seating arrangements; the aim of the management was to create an invigorating, barrier-free workspace. The blueprint of the workspace is completely employee-centric with standing workstations along with systematic seating arrangements and swings for relaxed conversations with colleagues. “Catering to the needs and looking after the comfort of the employees was our prime criterion while designing the new ofce” added Mr Singh. The new ofce in Solitaire Park is a sweeping workspace of 7,500 square feet designed specically to create a spacious, stimulating environment for its employees. Solitaire Corporate Park is an optimal choice for corporate ofces in Andheri area for the amenities it provides. “Relocation to Solitaire Park, was a strategic decision because it has nifty connectivity to the highway and metro station.” said Kaustubh Potdar, CFO of MMI.

Milkor Headlining At AAD 2020

Indian Exhibitors Display Their Products At Iran Food Ingredients & Iran Food + Hospitality Despite the currently difcult business environment in Iran, as many as 865 exhibitors from 21 countries will be presenting their products, solutions and technologies “from eld to fork” at iran agrofood 2019. More than 40,000 trade visitors from all over Iran and neighbouring countries are again expected.

Brazil, China, Germany, India, Italy, Russia and Turkey will be represented with ofcial pavilions this year. iran agrofood consists of the ve partial events iran agro, iran food + bev tec, iran bakery + confectionery, iran food ingredients and iran food + hospitality and has been organised by the German trade show specialists fairtrade (www.fairtrademesse.de) and its Iranian partner Palar Samaneh (www.Palar-Samaneh.com). The 26th edition will take place from 18 to 21 June 2019 at the Teheran International Fairground.

The exhibitors come from Austria, Brazil, China, Denmark, Georgia, Germany, Greece, India, Indonesia, Iran, Italy, Mongolia, Netherlands, Poland, Russia, Slovakia, Spain, Switzerland, Tunisia, Turkey and the United Arab Emirates. Not less than 24 Indian exhibitors display their products at iran food ingredients & iran food + hospitality, supported by the India Trade Promotion Organisation ITPO, the Associated Chambers of Commerce & Industry of India ASSOCHAM, and the Cashew Export Promotion Council of India CEPCI.

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Milkor is the diamond sponsor for the 2020 edition of the Africa Aerospace and Defence (AAD) exhibition to be held at Waterkloof Air Force Base. This is part of the company’s strategy of expansion across the air, land, sea and cyber domains. Africa Aerospace and Defence is Africa’s largest defence show. In 2018 it attracted nearly 33 000 trade visitors, 55 000 air show visitors and 415 exhibitors. 128 aircraft were either on static display or took part in the air show. For the rst time, AAD was opened by South Africa’s President, Cyril Ramaphosa. Milkor had a massive presence at the September 2018 edition of AAD, launching multiple new products, and plans to increase this even more next year. Milkor is aiming at becoming a major global supplier, competing with the likes of Denel and Paramount by offering a wide range of hardware and services. As part of its global sales drive, Milkor is exhibiting at some of the world’s biggest and most important global defence trade shows, including in Australia, the United Arab Emirates, Nigeria, Ghana, Brazil, Peru, Bahrain and the United Kingdom to meet specic end-user requirements in these regions. The company will be part of the keynote speakers at the conferences in Ghana (IMDEC) and Nigeria (CAMSA), which will focus on maritime security and the importance of protecting the exclusive economic zones in the regions against illegal activities.

Pure London Trade Fair To Focus On Ethical & Gen Z Brands Pure London has announced its roster of womenswear brands to show during its upcoming July edition. Amongst the group of over 700 brands, the UK trade fair is putting a special focus on ethical fashion through its Pure Conscious section, as well as brands targeted towards Gen Z consumers. The company noted in a press release that "Gen Z continues to offer a platform for young fashion, bursting with of-the-minute, trend-led, ready-to-order fashion and street style collections." Youth-targeted brands featured in the upcoming show include Bench, Ragged Priest, Cubic, Glamorous, Compania Fantastica, Amy Lynn and Collectif Vintage. Additionally, the fair's Pure Conscious section will show "pioneers of ethical and sustainable fashion," such as Ulsto, Komodo, Menestho, Mimush, AfterLife Project, Scarabaeus Sacer, and Raw Angel Apparel. Pure London will also host a series of educational content via talks and keynote speakers during the July fair. Topics will center on sustainability, a circular economy and social media, amongst others. Pure London is scheduled for July 21-23 at Olympia London.

Quick Bytes HC Dismisses Architect's Plea To Recreate Hall Of Nations An architect cannot restrain the owner of a building he has designed from demolishing it, the Delhi High Court ruled on Tuesday, while dismissing a plea for recreating the demolished Hall of Nations and the Nehru Pavilion at a separate location here. The ruling by the court came while dismissing a suit led by the architect of the buildings, which were located at Pragati Maidan here and were demolished to re-develop the area, seeking directions to the Indian Trade Promotion Organisation (ITPO) to recreate them as compensation. Justice Rajiv Sahai Endlaw, in his verdict, said, "The special rights of the author of an architectural work cannot be interpreted as being a restriction on the right to property of the owner of the land and building and entitling the author to restrain the owner of the land and building, in which the architectural work has been expressed, from better utilising his land or building by removing the existing building and constructing a new building on the land." "The architect cannot demand the intangibility of work because it would violate the right of ownership and the principles of freedom of commerce. Similarly, functionality of the building has to necessarily outweigh the interest of the architect on the preservation of integrity. Thus, the owner of the building has full power to dispose it of and destroy it," the court said in its 32-page judgment.

7th Edition Of Concrete Show India

The Second Edition Of Taiwan Expo 2019

Pragati Maidan Under Redevelopment Plans

7th Concrete Show India (CSI) 2019, the three-day (16th-18th May, 2019) trade show hosted by UBM India, concluded at the Bombay Convention and Exhibition Centre, Mumbai with around 150 exhibitors onboard. It is exclusively dedicated to the Construction and Infrastructure sector covering key areas including roads and highways, housing, airports, ports, power, rail, dams & bridges. The expo was inaugurated by Chief Guest-Shri Nagendra Nath Sinha (IAS), Chairman, National Highway Authority of India amidst an august industry gathering. Speaking at the inauguration of the 7th Concrete Show India, Mr. Yogesh Mudras, Managing Director, UBM India said, "The need for innovation in the construction industry has long been stressed from both within and outside the sector. Changes in global markets, increased customer expectations, and government pressure have all led to innovation becoming a key focus for the construction sector. Moreover, developing and maintaining world's infrastructure to meet the future demands of industrialized and developing countries has become necessary to economically grow and improve the quality of life. The quality and performance of concrete plays a key role for most of the infrastructure including commercial, industrial, residential and military structures, dams, power plants and transportation systems.”

Taiwan Expo is considered to be a major facilitator in developing Taiwan's bilateral trade relations with its neighboring countries.

Taiwan is looking at increasing its footprint in India in a major way through key investments in areas such as smart solutions, hardware, software, and electronics that are driving bilateral trade between the two countries.

Bullish about the business climate in India, Taiwanese companies are feeling condent to enter the Indian market. Scheduled from May 16 to 18 at New Delhi's Pragati Maidan, Taiwan Expo is an important platform to forge a network between Taiwanese and Indian companies for exploring business opportunities together. It is organized by the Bureau of Foreign Trade, MOEA and Taiwan External Trade Development Council (TAITRA), in association with Federation of Indian Chambers of Commerce and Industry (FICCI) and support from India Trade Promotion Organization (ITPO). Mr. Walter Yeh, President & CEO TAITRA said, "This expo is going to be a very fruitful platform for us because we will be able to connect and collaborate with so many different companies and brands in India. The response from visitors even on Day 1 has been very encouraging. We hope to create some great networks with Indian companies so that we can provide full support to all of the Indian government's digital initiatives."

The National Green Tribunal had last year given its nod for the redevelopment programme at Pragati Maidan that includes development of a total of 3,26,065 sq m of built-up area, including 1,19,445 sq m of exhibition space, a number of different-sized meeting rooms and space for public circulation in phase-1 and a convention centre with seating capacity of 7,000 among others. The tribunal has asked the committee comprising ofcials from the Union Ministry of Environment and Forest (MoEF), Delhi Pollution Control Committee (DPCC) and Central Pollution Control Board (CPCB), to le a status report on a plea that sought to stop the construction work in the redevelopment plan of the exhibition complex at Pragati Maidan A bench headed by NGT Chairperson Justice Adarsh Kumar Goel has given a month’s time to the committee to le a report on the same. In a letter dated November 12, 2018, the CPCB had written to the DPCC pointing out the deciencies in the project and sought for the remedies. To this, the bench said, “In view of the above, before we consider the matter, we nd it necessary to require a factual action taken report from a joint committee comprising the MoEF, CPCB and DPCC.”

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Post Show Report

THE FIRST EVER INDIA MICE YOUTH CHALLENGE HELD SUCCESSFULLY

Over 100 attendees witness the landmark initiative

Students get a wonderful platform to connect with the industry

Event held on the sidelines of the Global Exhibitions Day

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o connect youth with the MICE industry and to spread awareness about the career prospects available in our industry, Exhibition Showcase organised the rst ever initiative of its kind in India – India MICE Youth Challenge, on 4th June 2019 at Amity University, Noida Campus (Delhi/NCR). Students from various colleges took part in the two competitions, i.e., Poster Making Competition (themed MICE) and Business Idea Presentation (MICE Specic). Top ten college teams in both the contests were shortlisted to present their entries on stage in front of the grand jury. The jury at IMYC19 included:

MR. SANDEEP GURWARA, Managing Partner, Services International

MR. NABJEET GANGULI, CMO, UBM India

MR. SUKHJINDER SINGH, Director, Innity Expo

MR. ANAND NAIR, Director Project, Messe Dusseldorf India

MR. GAURAV JUNEJA, Director, Mex Exhibitions

MS. APARNA BHARGAVA, Regional Head, Messe Muenchen India

MR. PRASHANT VATS, ED, IPAMA

MS. RENU SHARMA, President, B&S Foundation

MR. ISHAN PANDITA, Additional Director, FICCI

MR. JAI MANISH SHARMA, Director, Expocentre Noida

MR. JAYANTA DAS, Sr. GM, ITPO

MR. AMARESH TIWARI, MD, AT Seasons

MR. CHANDER MANSHARAMANI, Vice Chairman, ICPB

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MR. VIPUL PANDHI, Vice President – North, EEMA

MR. KJS GURNA, Treasurer, EEMA

Post Show Report Each shortlisted college team presented in front of the jury and the winners were decided on the basis of the cumulative scores of all jury members. A panel discussion titled – Career Opportunities in MICE Industry was also held alongside. The discussion revolved around the scope of MICE industry and what kind of opportunities does it present to the youth.

The students were grilled by some tough questions from the jury but nally the results were revealed. The winners at rst IMYC19 were:

BUSINESS PRESENTATION:

POSTER COMPETITION: Riya Khurana DCAC Simran Marwah Amity

1st RUNNER UP

WINNER

Sidhant Sagar Team IIT Delhi Aakanhkya IITTM 2nd RUNNER UP

Atul Jha IP University

1st RUNNER UP

WINNER

Soafy Karine Team MMIM Deemed University

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Post Show Report The top three winners in Poster Competition were rewarded with Rs.7500, 5000/-, 2500/- while The top three winners in Business Presentation were rewarded with Rs.15000, 10000/- & Rs. 5000/ respectively. The winners were also given certiď€ cates. Some of the participants were also picked up for internships with various companies in the industry.

A special balloon releasing ceremony was held after the event. The occasion marked celebrations for the GED19 followed by Hi-Tea and refreshments for all the attendees.

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Post Show Report

WHAT THEY SAID ABOUT IMYC 2019 This is a commendable initiative for the growth of our industry. Our industry requires young people and IMYC will become a critical platform to connect youth with the industry.”

CHANDER MANSHARAMANI, Vice Chair, ICPB

“I must congratulate the entire Exhibition Showcase team for organising this wonderful initiative. The youth should be made aware of our industry and such a platform was much needed to provide opportunities to the students who can opt to work in our industry.

APARNA BHARGAVA, Regional Head, MMI

“The students cannot ask for more. I would like to thank Exhibition Showcase and its my suggestion that this event should take place more than once every year,” DR. MANOHAR SAJNANI, Director, AITT In his closing remarks, Raghav Khosla, Group Editor, Exhibition Showcase said, “MICE is an economic enabler. Also, it is one of those industries which wholeheartedly welcomes the youth. Students from any discipline, any stream can become a part of our industry. I am pleased that our efforts to connect youth with the industry are being appreciated but our journey has only just begun and we will keep pushing till the time we reach out to every single college & its students in the country and they understand the signicance of our sector. Our motive is also to have the attention of colleges, to get MICE related curriculum included in some of their programs.”

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Post Show Report

GLIMPSES OF 1ST INDIA MICE

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Post Show Report

YOUTH CHALLENGE 2019

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Post Show Report

GLOBAL EXHIBITIONS DAY 2019 CELEBRATED AROUND THE WORLD Ÿ Ÿ Ÿ

Industry professionals, companies and associations from around 90 countries and regions out to promote the exhibition industry globally GED19 was supported by the 41 GED partner associations GED 2020 to be held on June 3, 2020

T

he fourth edition of Global Exhibitions Day generated huge interest this year as industry professionals from as far apart as Australia and Argentina, Norway and South Africa, driven and supported by the 41 partner associations, joined in with the celebrations. The huge number of participants testies to the sheer size of the exhibition industry and the joint interest of industry professionals to promote it across the globe. The four advocacy messages were central to many initiatives, as were the recently released global and regional data related to the economic impact of exhibitions, which underlines how important exhibitions are in contributing to total output, jobs and GDP. Participation in around 90 countries and regions As GED ended, the initial activities of industry professionals, companies and associations from around 90 countries and regions, were reported and monitored, further cementing the role of Global Exhibitions Day as the largest advocacy and awareness initiative of the exhibition industry around the world.

“GED is a perfect symbol for our industry – it’s a huge success that is based on

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teamwork, trust, and collaboration”, says UFI President Craig Newman. “No-one can succeed alone in our industry. It is great to see everyone working in this industry getting involved and coming up with a range of interesting and unusual activities to promote exhibitions. Seeing the action unfold has made me feel proud to be a member of such an innovative and inspirational community.”

Broad range of activities Part of what makes GED such an exciting initiative is the huge range of activities thought up every year by industry professionals (organiser, venues, service providers and others) all over the world.

The promotion of exhibitions as an effective way of doing business, the career opportunities they offer and the global nature of them were particular focuses for many events and initiatives.

This year again saw a growing number of company activities and industry association events and advocacy efforts aligned with Global Exhibitions Day. “I am delighted that the success of GED19 has again served to raise the prole of our industry. It is an effective way of showing the world the economic impact and opportunities the exhibition industry offers. I would like to personally

thank each and every one of you who joined forces for GED19 and provided all these outstanding contributions”, says Kai Hattendorf, UFI Managing Director/CEO. Based on the successes and learnings from the previous GEDs, the steering group had put a focus on enhancing the clear and consistent messaging around the world, to heighten the impact of the four core messages. These were picked up and transported globally – most notably the newly researched numbers tracking the Global Economic Impact of exhibitions that Oxford Economics produced for UFI with the support of SISO (Society of Independent Show Organizers).

With more industry players focusing the messages more precisely on specic target groups, the industry as well succeeded to take the joint messages further than in recent years. In addition, the new messages around the sustainable development initiatives the industry is taking took a front seat, especially those linked to the United Nations’ Sustainable Development Goals (UN SDGs).

As GED always takes place on the rst Wednesday in June, GED 2020 will take place on Wednesday 3 June 2020.

Post Show Report

Glimpses: Global Exhibition Day 2019

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Post Show Report

Celebrations Across The Globe

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News Buzz

NEW CEIR REPORT PROVIDES INSIGHTS FROM MARKETING LEADERS ON B2B EXHIBITIONS

s face-to-face marketing still relevant, and are there plans to use it moving forward? What is the image of the business-to-business exhibition channel today? A new report from the Center for Exhibition Industry Research aims to answer those questions — and more — from the perspective of marketing leaders.

organizations. Half of the organizations invited to participate have historically included B2B exhibitions in their marketing channel mix and the other half have not.

CEMA, EXHIBITOR Magazine and HCEA also invited qualied customers to participate in the study. “Study ndings indicate the B2B exhibition channel enjoys a strong image among heads of marketing, whether they are actively using the channel today or not,” said Nancy Drapeau, CEIR vice president of research.

“Sixty-four percent or more of heads of marketing agree the channel is effective for achieving multiple high priority marketing and sales objectives.”

The rst in the new “Head of Marketing Insights” series, “Overview of Marketing and Sales Approaches, Most Urgent Objectives, and Brand Image of the B2B Exhibition Channel to Support Needs” examines the perception of B2B exhibitions as a marketing channel. The report draws from survey data collected from 382 heads of marketing at North American

CEIR’s goal is to promote the power of B2B exhibitions within an organization’s marketing portfolio, so the report includes positive statistics as well as recommendations on ways to enhance the value and relevance of these events.

“Keeping a pulse on the high priority marketing and sales objectives of prospective exhibitors, and delivering

I

content that helps them hit these goals is an event organizer’s key ingredient for success,” said CEIR CEO Cathy Breden.

This report is the rst in a ve-report series that will publish over the next several months: Ÿ Part One: Overview of Marketing and Sales Approaches, Most Urgent Objectives, and Brand Image of the B2B Exhibition Channel to Support Needs Ÿ Part Two: Aligning Exhibit Sales for Success Ÿ Part Three: Overcoming Non-Exhibitor Objections Ÿ Part Four: How B2B Exhibitions are Judged, Where It is Essential to Deliver Results Ÿ Part Five: Future Plans for Use of the B2B Exhibition Channel CEIR’s Head of Marketing Insights Series is made possible through funding from the Society of Independent Show Organizers (SISO). The report is available to IAEE members and CEIR subscribers at no cost.

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News Buzz

PHARMALYTICA 2019 MAKES A SPLENDID DEBUT IN THE PHARMA HUB OF MUMBAI

U

BM India, the organisers of CPhI / PMEC India, the leading global pharma trade show and conference, hosted the 6th edition of PharmaLytica, for the rst time in Mumbai, the epicentre of the pharma hub, especially in West India. The show was formerly held in Hyderabad. Organised at the Bombay Exhibition Centre, the three day event was inaugurated in the presence of an august industry gathering with representation from Mr. Pravin Mhapankar, President marketing, Thermolab ; Ms. Mayanki Gandhi, Senior Research Scientist, IIT Mumbai; Mr. Shehul Sheth, VP, Indian Pharma Machinery Manufacturer's Association ( IPMMA ); Mr. Yogesh Mudras, Managing Director, UBM India; Mr. Ritesh Modi, Director Finance, UBM India and Mr. Rahul Deshpande, Group Director, UBM India.

PharmaLytica enables the pharmaceutical community to gather current industry trends, innovations and conduct business with Analytical, Laboratory, Machinery, Ingredients, Packaging and other allied Industries. The expo is well supported by associations, including Pharmexcil, Confederation of Indian Pharmaceutical Industry (CiPi) and the Indian Drug Manufacturers’ Association (IDMA).

Starting this year, the reputed pharma related expo seeks to leverage the opportunities provided by the impressive pharma hub in West India, while also being in close proximity to the South Indian market.

In the current edition, PharmaLytica witnessed the participation of over 300 exhibitors from across the country including notable industry players, many

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of whom are making their maiden showcasing at Pharmalytica. Some of the exhibitors include Elmach Packages, Shimadzu, Dockweiler AG, Micronclean, Rotarex, Bruker India Scientic, Sartorius, Schott Kaisha, Gattefosse, Perkin Elmer; Thermolab Scientic Equipments, Nicomac Cleanrooms, Mack Pharmatech, Gangwal Chemicals; Kirloskar Pneumatic, Swati Spentose, Borosil Glass Works, Accupack Engineering, NPM Machinery, Toshvin Analytical, Spinco Biotech, Scientic Research Instruments, LP Global, Bitzer India and Anton Paar among others. With country participation from Luxembourg, United Kingdom, Germany and China, as well as state presence from Maharashtra, Gujarat, Andhra Pradesh, Telangana, Punjab, Haryana, Tamil Nadu, Delhi and Uttarakand, PharmaLytica is well on its way to becoming a truly pan-India congregation that reaches out to all major Industry sectors and Pharma Hubs. This year’s edition witnessed special pavilions dedicated to Pharma Machinery & Packaging; Lab Analytical & Cleanroom and API’s & Excipients Pavilion. To enhance the touch-and-feel aspect of the expo, one of the much-anticipated highlights was the inclusion of Exhibitor Showcase, where visitors attended featured presentations, heard best of case studies around innovations and technologies trending within the Pharma marketplace. Exclusive B2B Meeting Area and Customer Insight Lounge have also been organised to connect buyers and sellers, enhance the ease of doing business as well as to increase sectoral insights.

Among other notable showcases, India’s top academic institution IIT Powai, Mumbai exhibited its State of Art Analytical Lab the Sophisticated Analytical Instrument Facility (SAIF). The facility was originally established at the Indian Institute of Technology, Bombay, in the year 1976, with the support of the Department of Science & Technology, Government of India, New Delhi. Besides, a special 3 hour workshop on the ‘Role & Commitment of GMP in Pharma’ by SGS Academy has been organised on Day 3 that would be invaluable for pharma corporates attending the show. Speaking at the

launch of the 6th edition of PharmaLytica in Hyderabad, Mr. Yogesh Mudras, Managing Director, UBM India said, “The Indian Pharma economy has been lauded for its rapid growth in recent decades. As the much respected generics market in India has reached its potential, the show provides an ideal platform for pharma professionals to also ramp up the ancillary section of the industry to keep abreast with innovations in the growing businesses of the global pharma sector: Apart from Pharma ingredients, increasingly, companies are looking at sub sectors such as Analytical & Bio Tech, Lab equipments & Lab Chemicals, Pharma Machinery and Packaging with signicant success. At PharmaLytica, every participant gets an opportunity to pick up on the latest industry trends and innovations as well as network with the Pharma business community offering each other a value proposition.” “Given our growing and unparalleled offering in the Pharma domain, we are pleased to move PharmaLytica to Mumbai to add immense value to the strong Western market in addition to the Southern one. Meanwhile, with our rich legacy of knowledge sharing in the South, I am also pleased to announce the separate launch of PharmaLytica Confex on August 8-9 in Hyderabad,” he further added. India enjoys an important position in the global pharmaceuticals sector and the largest provider of generic drugs globally. The country’s pharmaceutical industry is expected to expand at a CAGR of 22.4 per cent over 2015–20 to reach US$ 55 billion. India’s pharmaceutical exports stood at US$ 17.27 billion in FY18 and have reached US$ 15.52 billion in FY19 (up to January 2019).

The various economic drivers and government policies like pharma parks, allowing 100 per cent FDI, boosting the biosimilars and biologics sector, along with ancillary sectors, and reducing manufacturing costs are the key driving factors for the growth of the sector in the country. The ‘Pharma Vision 2020', introduced to make India a global leader in end-to-end drug manufacturing, has also boosted investments.

News Buzz

SILVER JUBILEE CELEBRATIONS FOR GS MARKETING ASSOCIATES Running with the sole motto - “Our Business is to Grow Your Business”, G.S. Marketing Associates is the proud organiser of the IIMTF series in India. GS has a rich experience of 25 years and has organized over 208 successful Exhibitions and Trade Fairs. G S Marketing Associates has been very successfully organizing India International Mega Trade fair jointly with Bengal Chamber Of Commerce & Industry for many years in several cities of India. This year is the silver jubilee year of G S Marketing Associates and the team has an ambitious fair calendar of 9 trade fairs planned.

The organizers have received Exhibition Excellence Awards for the last 3 years in the following categories: a)Big Show b) Grand Show c) Best Debut (for Visakhapatnam) e) Leader in Marketing Initiatives f) Leader in Green Initiatives Show - Consumer h) Best Debut (for Greater Noida) i) Top Exhibitor –Visitor Value j) Leading Show – Fitness k) Top B City Show for B2C Exhibition (for IIMTF Bhubaneswar) l) Leading Consumer &Houseware Show.

g) Leading

India International Mega Trade fair 2019-20 Fair Calendar

PLACE

DATE

INDIA INTERNATIONAL MEGA TRADE FAIR

KARUNAMOYEE EXHIBITION GROUND, SALT LAKE, KOLKATA

14TH TO 23RD JUNE 2019

INDIA INTERNATIONAL MEGA TRADE FAIR

INTERNATIONAL CONVENTION CENTRE, GYAN BHAVAN, PATNA, BIHAR.

27TH JUNE TO 1ST JULY, 2019

INDIA INTERNATIONAL MEGA TRADE FAIR

RIVERFRONT GROUND AHMEDABAD, GUJARAT

20TH TO 29TH SEPTEMBER, 2019

INDIA INTERNATIONAL MEGA TRADE FAIR

JANTA MAIDAN, BHUBANESWAR,ODISHA

1st TO 11TH NOVEMBER, 2019

FIT EXPO

SCIENCE CITY GROUND, KOLKATA, WEST BENGAL

6TH TO 8TH DECEMBER, 2019

INDIA INTERNATIONAL MEGA TRADE FAIR

SCIENCE CITY GROUND, KOLKATA, WEST BENGAL

13TH TO 25TH DECEMBER, 2019

INDIA INTERNATIONAL MEGA TRADE FAIR

A.U. ENGINEERING GROUND, VISAKHAPATNAM, ANDHRA PRADESH

3RD TO 13TH JANUARY, 2020

INDIA INTERNATIONAL MEGA TRADE FAIR

INTERNATIONAL CONVENTION CENTRE, GYAN BHAVAN, PATNA, BIHAR

18TH TO 27TH JANUARY, 2020

INDIA INTERNATIONAL MEGA TRADE FAIR

MORABADI GROUND, RANCHI, JHARKHAND

7TH TO 17THFEBRUARY, 2020

NAME OF THE FAIR

The highlights of India International Mega Trade Fair are: Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ

It is a major consumer fair in India.

It usually has 18 Air-conditioned pavilions dedicated to different products/subjects in Kolkata and Approx. 14 A.C. pavilions in the other cities.

The total area of the fair is 500,000 sq. ft. approx. in Kolkata and 300,000 sq.ft approx. in other cities having open ground venue.

Unmatched extensive publicity through Print and Electronic Media, Outdoor Media, hoardings, etc.

Impressive footfalls. Last year approx. 950,000 visitors at the Fair in Kolkata, in Bhubaneswar, approx. 600,000 visitors and in Visakhapatnam, approx. 500,000 visitors Last year 17 countries and 22 States had participated in the IIMTF in Kolkata.

More than 1150 companies participated in the IIMTF in Science City Ground in Kolkata last year. Out of this, approx. 400 were foreign participants and the remaining were Indian companies.

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News Buzz

INDIA’S LEADING ARCHITECTURE, INTERIORS AND DESIGN EXHIBITION CONCLUDES ITS 31ST EDITION IN MUMBAI

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ndex Fairs 2019, India’s premier international Furniture, Interiors & Design Trade Fair at Mumbai opened to an eager audience, whose expectations have been buoyed up by the excellent showing in the previous year’s edition. Index Fairs is one of Asia’s most inuential exhibitions and India’s largest focused commercial platform on the sector, bringing together suppliers and buyers in a design atmosphere. A pioneering pit-stop in this sector, the trade fair ran its 31st edition, successfully in Mumbai from 1st – 4th May at Bombay Convention and Exhibition Centre, Mumbai. Index is the onestop sourcing and buying destination for furniture, lighting, artifacts, materials and design for home, hospitality, ofce and kitchen and a visit show for architects, designers, dealers, distributors and builders.

The inauguration was graced by illustrious personalities like, Padma Bhushan Shri Rajeev Sethi, Founder & Chairman, Asian Heritage Foundation; Shri. Alfonso Coca, Trade Advisor, Consulate General of Spain, Mumbai; Smt. Manisha Verma, Principal Secretary, Tribal Development Department, Government of Maharashtra; Smt. Swati Kale, Director – Art & Culture, Government of Maharashtra; Mr. Pinaki ranjan Mishra, Partner & National Leader, Consumer Products & Retail, Ernst & Young; Mr. YayatiKene, Founding Member, AGNI &CoFounder, Amala Realty; Shri Ketan Vaidya, Chairman, IIID, Mumbai; Shri Nitin Nagarale, Founder & Secretary, Hospitality Procurement Managers Forum; Shri Baldev

Krishna Sharma, Chairman, All India Wallpaper Association; Shri Alay Nagori, Vice President, Ahmedabad Timber Merchants Association; Shri Jayeshbhai Chavda, President, Rajkot Hardware Manufacturers Association; Shri Bharat Dinesh, President, Jodhpur Handicrafts Exporters Association; Mr. Ajay Nahar, Managing Director, Nahar Projects and other dignitaries.

Index Fairs exhibits an impressive array of products from a large number of suppliers from the Kitchen, Ofce and Residential Furniture segments, complemented by the best of Indian design and production at the special pavilions dedicated to Indian Designers (IDP) and Indian manufacturers (IFFA). The new, dedicated fair Innomat, in Hall 2 showcased an outstanding display of materials while Hall 3 saw even larger display of furniture and architectural ttings and hardware, in the dedicated fair Interfurn. The Trade Fair also witnessed the participation of celebrated architects, builders and designers, industry luminaries, international trade commissioners and country representatives as key visitors.

Liyakat Ali Khan, Managing Director, UMG Index Tradefairs Pvt. Ltd. explains that the industry has grown with newer and bigger companies from both India and abroad, entering the market. “India continuing to grow as a design hub to the world, can be demonstrated by the fact that we have introduced many ‘First-time-in-India’ products at Index Fairs, which will continue to add value to our clients. We are delighted to see participation by both buyers and sellers and are proud to present the Trade Fair as the launch pad for numerous new products from the leading design houses in India”, he said.

ft., hosted over 350 companies promoting over 1400 brands, including products from Canada, Indonesia, Italy, Malaysia, Indonesia, Czech Republic, Germany, UAE, Taiwan, Poland, Turkey and China along with prestigious and reputed Indian brands. The Trade Fair aims to connect manufacturers and traders dealing in furniture and accessories, lighting, kitchen and appliances, ofce furniture, hardware and ttings, with architects, interior designers, builders, project managers, consultants and procurement heads across the hospitality, corporate and government sectors has already drawn over 45,000 professional and trade visitors from all over India and overseas. Key industry and professional associations continue their strong support of Index, adding power and prestige to the event while raising the business component of the Trade Fair. These include the National Real Estate Development Council (NAREDCO), Indian Society of Structural Engineers (ISSE), Hospitality Purchasing Managers Forum (HPMF), Association of Designers of India (ADI), Ahmedabad Timber Merchants’ Association (ATMA), Jaipur Handicrafts Exporters’ Association (JHEA) and Rajkot Hardware Manufacturers Association (RHMA).

Special dedicated spaces which are a hugely successful initiative at Index Fairs include, the Indian Furniture, Furnishings and Artifacts (IFFA) Pavilion; the highly successful India Design Pavilion (IDP), country pavilions and the Art Enclave, in association with Aura Art. Numerous platforms for b2b interactions abound, from b2b meetings to presentations and discussions, seminars and focused industry meets at the ‘e! Events @ Index’.

Index recognizes talent and landmark achievements through the Indexcellence Awards for architects at the exciting ‘Smoking Hot!’ event and the industry awards at the ‘Bollywood Nite!’ The Kudos Gallery will salute great work through project displays of eminent architects and builders.

The Trade Fair, spread across 300,000 sq.

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News Buzz

(L to R): V Anbu, Mary Larkin and Craig Newman.

UFI ELECTS V ANBU AS PRESIDENT FOR 2020-2021 The decision was made at the board meeting, which marked the start of the annual UFI European Conference in Birmingham

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he UFI board of directors has elected Anbu Varathan, director general & CEO of Indian Machine Tool Manufacturers’ Association (IMTMA) and Bangalore International Exhibition Centre (BIEC) as its president for 2020-2021.

The decision was made at the board meeting, which marked the start of the annual UFI European Conference in Birmingham (UK). This decision becomes effective at the conclusion of the 86th UFI Global Congress, which runs from 6-9 November 2019 in Bangkok (Thailand).

• Craig Newman (Johannesburg Expo Centre, South Africa) outgoing President.

The UFI presidential trio for the 2019-20 term will comprise:

Anbu Varathan said, “I am indeed delighted to take up this new role. UFI is the apex international body for exhibitions and I am extremely thankful to the UFI fraternity to have reposed their faith and trust in me. Indian exhibition industry and BIEC will get wider

• Anbu Varathan (Indian Machine Tool Manufacturers’ Association - IMTMA, India), incoming President • Mary Larkin (diversied communications, Portland, USA), President 2019-20

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recognition and further enhance their positioning in the global map.”

Anbu Varathan is the secretary, director general & CEO of IMTMA. He is also the CEO of BIEC. He has been active in UFI for many years, supporting the association’s mission and driving developments especially in Asia. He has been serving on the UFI board of directors since 2011 and was further appointed onto the UFI executive committee in 2017. He will be the rst UFI president from India in the history of the association.

An engineer from IISc, Bangalore, Anbu has working experience of more than 28 years. Prior to joining IMTMA, he was with Confederation of Indian Industry heading various key areas of technology/IPR activities.

News Buzz

SCREEN PRINT INDIA REPORTS CONTINUING SECTOR GROWTH

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ollowed by a successful edition and growing demand of screen printing in various application areas in the Indian market, Messe Frankfurt Trade Fairs India has announced its 15th edition of Screen Print India, scheduled to take place from 24-26 April 2020. Focussing on sectors like screen printing, textile printing, digital and sublimation, the next edition will host prominent names from the industry as exhibitors.

Despite other printing technologies constantly entering the market, screen printing still holds a strong and prominent position as many new application areas are being discovered in the view of technological developments across different industries.

Screen Print India will showcase latest advancements and machinery in sectors like screen printing, textile printing, digital and sublimation. The premier show is also supported by leading associations like Screen Printing & Graphics Association of India, South India Printers Association, Tirupur Export Knit Printers Association, Tirupur Export Printing Managers Association and Madurai Screen Printers Association.

Scope of screen printing “With time, the scope of screen printing technology has widened as the process is

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Surat, Ludhiana for textiles, the show is assured to receive a lot of traction from its targeted markets.”

further entering into spaces like automobile dials and decals, ceramic decals, metals labels, product application labels, PCB and electronics, home appliances, engineering, electrical goods, sports goods, etc,” organisers explain.

“Textiles and garment industry is also going strong with these industries being dominated by at bed, rotary and carousal type screen printing, playing a major role in mass production. Even in the commercial printing space, screen printing is extensively used in graphics printing and value addition with special effects.”

“This demand for screen printing technologies under various sectors has attracted leading companies from the industry who have conrmed their participation for the next edition.

Geographically as the technology is scattered in various part of the country like Delhi-NCR, Pune, Gujarat, Ludhiana, Bengaluru, Chennai for decals and labels and Tirupur, Kolkata, Mumbai, Delhi-NCR,

Awards and seminars Apart from hosting prominent names from the industry, the show will also recognise pathbreakers and technology inventors within the screen printing industry with Screen Print Excellence Awards. The award ceremony hosted to encourage and support the screen printing industry will bring companies from big and small scale industries alike for a night of networking, business and entertainment.

Focussed knowledge seminars throwing light on various processes and technical advancements is another highlight that will keep the exhibitors and visitors up to date with the current and future trends of the industry. Moreover, the show oor will display an array of product launches and live demonstrations to help decision makers and buyers invest in the right technology.

News Buzz

BIZMEN PIN HOPES ON PHARMA EXPO TO BOOST EXPORTS FROM GUJARAT The three-day expo, IPHEX, will begin on June 10 at Helipad ground in Gandhinagar

Raghuveer Kini, Executive Director of PHARMEXIL addressing media

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ridging the gap between the global pharmaceutical procurement agencies and the small and medium scale sellers in the Indian market, the Pharmaceuticals Export Promotion Council of India (PHARMEXCIL), are set to host the 7th edition of their agship event IPHEX 2019, at Helipad, Gandhinagar from June 1012, 2019.

This major initiative will welcome over 350 enterprises from all over India as well as more than 700 international buyers to interact on a single platform. Spread over the area of 30,000 sq.mt, this event will celebrate Gujarat’s active contribution in the industry. Previously, since its inception in 2013, it has been held in Mumbai, Delhi and Hyderabad. The exhibition aims to boost revenue brought in by the exports of drugs to 15% this year, as opposed to 11% growth with 19.13 billion in 2018.

Speaking in an interaction with media, Mr. Vijay Shah, IPHEX-Chairman, said, “By creating an addition of 200 formulations to the already existing 800, we are looking to raise the bar of a percentage

of exports from the current 30% in the global scenario. In its 7th edition, we may witness novel ideas being implemented, such as real-time online feedback system for both buyers and exhibitors, proling of domestic visitors, color-coded panels for a tracked one-on-one interaction to act as a pre-information method. “ He also informed about the industry framework. “IPHEX is an integral part of PHARMEXCIL’s export market development strategy. IPHEX is helping Indian companies to establish a market in the United States, followed by Europe and Africa, but also explore the potential in China, Latin American countries and the CIS nation conglomeration as the new frontiers for Indian pharmaceutical exports.” IPHEX 2019 will also function as a mentoring event, with lounge area access for consultation and knowledge exchange, for those who want to enter this sector.

Mr. Raghuveer Kini, Executive Director, PHARMEXCIL, mentioned that 7th IPHEX 2019 is a step forward by the Ministry of

Commerce and Industry, Government of India, to encourage overseas buyers to recognize quality standards achieved by the sector and provide a much-needed push to consolidate India’s global leadership position in bulk and generic drug manufacturing.

“With the states such as Gujarat, which has been one of the largest yet continuously evolving manufacturing laboratories, it will be great if we can showcase signicant strides in the sector through this exhibition and simultaneously also help garner business for the industry ”, concluded Mr. Raghuveer Kini, Executive Director, PHARMEXCIL. Already a leader in the pharmaceutical industry, Gujarat is witnessing fresh investments by close to 200 units, which are expected to get commissioned in just over two years. This will bring an investment of about Rs 3,000 crore in the state. This is in addition to expansion projects being carried out by companies operating out of the state.

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News Buzz

70 EMG AND JAIPUR ROLL OUT RED CARPET FOR THE CARTIER ‘TRAVEL WITH STYLE’ CONCOURS D’ELEGANCE

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he sixth edition of Cartier ‘Travel With Style’ Concours d’Elegance took place at Jaipur’s luxurious Rambagh Palace on February 23 – 24. The biennial event has earlier been hosted alternately in the cities of Mumbai and Delhi before heading to the City of Nizams, Hyderabad, in 2017. For 2019, the automotive extravaganza headed to the Pink City of Jaipur. The highly-acclaimed Concours was produced by one of India’s leading event and experiential marketing companies – the Seventy Event Media Group (70 EMG). In fact, the Mumbaiheadquartered company has produced all the editions of Cartier ‘Travel With Style’ Concours d’Elegance since the property’s inception in 2008.

The Cartier Concours, as those in the hobby are well aware, has been greatly instrumental in raising the level of interest in preserving and restoring vintage and classic cars in India. The event attracts some of the biggest royalties, celebrities, sports person, and businessmen from India and rest of the world. As has been the tradition since the very rst edition of Cartier ‘Travel With Style’ Concours d’Elegance, H. H. Rana Manvendra Singh of Barwani curated the sixth edition of the event. H.H. Rana Manvendra Singh belongs to the erstwhile royal family of Barwani in Madhya Pradesh. He has been a judge at the world famous Pebble Beach Concours in California and a renowned authority on classic and vintage cars in India. For the Jaipur edition of the Concours, HRH Prince Michael of Kent GCVO was appointed as the Chairman

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while Simon Kidston was the Chief Judge. Prince Michael, a keen and knowledgeable car enthusiast, supports 100+ charities and organizations, including the Royal Automobile Club, of which he is also the President.

Simon Kidston is a globally renowned authority in classic cars and the cofounder Brooks (now Bonhams) which has been responsible for the auction of some of the world’s highest-value motor cars.

The prestigious jury included some of the biggest names from the automotive and motorsport universe such as Giacomo Agostini (MotoGP legend and winner of 15 World Championships), Sandra Button (Chairman of Pebble Beach Concours d'Elegance), Nicholas Coleridge CBE (Chairman of Conde Nast Britain), and many more. The variety of cars and motorcycles on display at the Cartier ‘Travel With Style’ Concours d'Elegance were divided into various categories. For the four-wheelers, categories included Pre-War Classics (American/European), Pre-War Classics European – Rolls Royce, Post-War Classics (American/European), Roadster, Preservation Class and Indian Heritage Class. The Thunderbird Class paid homage to one of Ford’s most beautiful and successful models. The rst four generations of Ford Thunderbird, starting from 1955, were on display at the luxurious Rambagh Palace.

This edition also introduced a never-seenbefore Pre-War Transportation Class which saw an interesting array of wagons, carriers and other commercial vehicles each with their unique body style. The Jaipur Concours also saw the introduction of Sports Cars Class which had relatively newer cars from the 1960s and ‘70s. The motorcycles were divided into three different classes: Veteran Vintage, PreWar and Post-War. Cartier Travel With

Style Concours d’Elegance has played a crucial role in the last 10 years in giving Indian classic and vintage car collectors a podium to celebrate their passion. Curator HH Rana Manvendra Singh said, “I think it’s become a dominant force in saving our automotive heritage. By bringing in new classes, Cartier is saving a lot of things – a lot of emotions, memories, nostalgia which are attached to these machines.”

Moreover, the event, as well as India’s automobile scene, has started receiving global acceptance and recognition. “From 2009 to now, there is a remarkable amount of difference in terms of restoration. The cars from India are being invited at events like Pebble Beach. Not only that, we have CEOs of three of the most prominent Concours in the world as judges, which is a rare occurrence. We have CEO of Pebble Beach – Sandra Button, Mr. Lorenzo from Vila d’Este and Lord March from Goodwood,” adds the scion of the erstwhile royal family of Barwani.

The rst of this two-day automotive splendour was reserved for judging where the vehicles underwent strict scrutiny under the experienced eyes of judges. The distinguished jury excels at having a keen eye for appreciation for ne form, exquisite style and exceptional design.

Each rivet, body line, paintwork, steering angle, dashboard patina and quality of seat leather was carefully examined along with details of ownership history, service records and restoration process carried out over the years. On the second day of the event, VVIPs and invited guests got a chance to witness the entire array of motorcycles, cars and commercial vehicles on display at the sprawling Rambagh Palace lawns. Sumptuous food & beverages and melodious tunes of dozens of resident Peacocks under the autumn sunset up the ambiance for an afternoon of automotive splendour. As the shadows grew longer, against the backdrop of the Rambagh Palace, the jury awarded prizes to the winners across classes.

News Buzz

REED EXHIBITIONS BRINGS EIGHT NEW SHOWS FOR 2019 Of the 50 shows that RX owns and runs in the U.S., approximately 16 were launched in the last couple of years, she added.

Here are some of the new RX shows on table for 2019:

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eed Exhibitions (RX) is launching eight new trade shows this year across six cities: Chicago; Las Vegas; Orlando; New York; Portland, Oregon; and San Diego. A combination of B2B and B2C, the new events include collaborations with leading media brands and associations, geoclones of RX global brands and value chain extensions of existing RX events.

“Launching new events is an integral strategic pillar for business growth at RX,” says Hervé Sedky, president of Reed Exhibitions, Americas. “We launched eight events in 2018 that will continue in 2019.

To date, RX [Americas] has approved eight additional launches for 2019 with further launches expected for 2020.” In addition, RX is open to collaboration on new show launches for 2020, he added.

RX’s LaunchPad division, created in 2017 to launch events with staying power that will drive RX business growth, appears to have it down to a science. According to Marie Browne, LaunchPad group vice president, the division is continually conducting sector research to identify growth areas as well as space in the market for new shows that could meet an underserved audience. “We have a formal process for evaluating these opportunities, which includes a combination of desk research. But more importantly, we interview and survey attendee and exhibitor prospects as well as industry experts,” Browne said. She continued, “From this input, we determine the best city, venue type and time of year for the event to meet market demand.

There are times when we have a great event concept but we may have to delay the event launch until we can secure the right time and location.”

Racquet & Paddle Sports Show Held Jan. 23-25 at Orange County Convention Center in Orlando and co-located with PGA Merchandise Show, Racquet & Paddle Sports Show is a collaboration with the Tennis Industry Association. This multifaceted tennis, racquet and paddle sports industry event featured hands-on product demos and an opening welcome party at the USTA National Center. The inaugural year was conference-driven with plans for a large-scale event beginning next year.

Unbound Expo Co-locating with Book Expo, Unbound Expo will be held May 29-31 at Javits Center in New York City. This curated collection of bookish goods will present merchandise buyers from independent and chain bookstores, museum stores and specialty retailers with a range of complementary products to help grow and expand their non-book offerings.

attracts 60,000 fans.

Independent Home Improvement Show Independent Home Improvement Show powered by NHS will be held Aug. 13-15 at McCormick Place. IHIS is designed to connect independent home improvement retailers with leading manufacturers to create personalized, meaningful connections and develop strategic sourcing opportunities.

Functional Fabric Fair Portland Functional Fabric Fair Portland powered

by Performance Days will be held Oct. 22-23 at Oregon Convention Center in Portland, Oregon. Showcasing the latest trends in fabric development for the functional textile industry, the event is open and complimentary to veried designers, product, purchasing or material managers looking to source fabrics and accessories for sportswear, workwear, sport fashion and athleisure apparel.

JIS West Coast Designed to target West Coast jewelry buyers, JIS West Coast will be held Nov. 2-4 at San Diego Convention Center. As a trade-only jewelry “buying and selling” event now in its fourth decade serving the industry, the Jewelers International Showcase’s agship show takes place in Miami three times per year to coincide with U.S. and Latin American buying cycles.

Outside Experience Outside Experience will be held July 1314 at McCormick Place in Chicago.

Produced in collaboration with Outside magazine, which reaches 8 million active lifestyle readers per year, the new show will feature the latest gear and adventure vehicles. It will also offer attendees the chance to paddle on Lake Michigan, demo mountain bikes on an indoor dirt trail and enjoy new adventure lms.

Salon du Chocolat NY As an event that connects cocoa producers, chocolatiers, pastry chefs and thousands of individuals who are passionate about chocolate, Salon du Chocolat NY will be held Nov. 15-17 at Javits Center. The show will incorporate elements of the world-renowned Paris version of the show (and from 32 cities around the world), including a chocolate fashion show and a full schedule of delicious demonstrations and hands-on workshops.

ComplexCon As a curated convention and festival bringing the world of complex media to life in the areas of pop culture, music, art, food, style, sports, innovation, activism and education, ComplexCon Chicago will debut July 20-21 at McCormick Place.

The show is a geographic extension of the popular Long Beach event, which is entering its fourth edition in 2019 and

2020 and Beyond RX has multiple events in the pipeline for next year, including Equitana USA, which will be held Oct. 2-4 at Kentucky Horse Park in Lexington, Kentucky. The annual event for equine enthusiasts is a geo-clone of EQUITANA held in Essen, Germany, one of the largest equestrian sports shows in the world that attracts more than 200,000 visitors and 750 exhibitors over nine days.

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News Buzz

WORLD’S LEADING CERAMICS EXPO CERAMIX-19 TO BE HELD IN GUJARAT

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eramix 2019, organised by Octagon Communications, aimed to bring forward the growth of Indian Ceramic industry to the dealers and distributors of the country and to showcase the new products and developments in the cluster, is an effort to be a voice of the industry and bridge amongst the stakeholders. The dealers and distributors are the front of the industry that understand the new requirements of the end users and hence are an important cog in the wheel of development of new products.

CEO of Ceramix-19, Sandip Patel said, “The exhibition is back in its full vigor in the 3rd installment to help this year from 21st to 24th November 2019 in Ahmedabad, Gujarat. After the two successful editions of Vibrant Ceramics in 2016 and 2017, the exhibition and summit are planning to expand the horizons to newer geographies and sectors to be more inclusive inviting not only the ceramic industry but also the allied industry sectors from building & construction industry.”

This year, the dealers and distributors will not only be witness to the Indian manufacturers and exhibitors but will also witness the participation of global manufacturers from Spain, Poland, Vietnam, China, Thailand, Brazil, etc. This will give them an excellent opportunity to not only represent Indian companies but also work with global players and carry a wider range of products on their shelf.

Participants from more than 40 countries and 100 smart cities of India will be there.

Vibrant Ceramics 2016 and Vibrant Ceramics 2017 were highly successful in

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connecting the industry to all corners of the country has been revamped to a new brand called Ceramix 2019 from Vibrant Ceramics as the new platform aims to be the melting pot for all allied industry sector for building and construction, thus giving an opportunity to the entire value chain to come together and do business. It aims to be the one-stop solution for the manufacturers, exporters, importers, distributors, retailers, architects, interior decorators, logistic companies, academicians, researchers, and innovators.

The cluster of Morbi, caters to 90% of India’s demand of Ceramic tiles and with the growing demand due to the industrial growth, housing needs, surplus income and spending powers coupled the government’s major initiatives of housing for all and smart cities development presents a massive business opportunity for the dealers and distributors from across the country.

The team in its vision to develop this as a full-edged platform for the stakeholders to come together and do business has connected with manufacturers, architects & interior decorators globally especially in the USA, Spain, China, and Vietnam. The team visited Spain, which is considered the Mecca of Ceramic Tiles. Ceramix 2019 has made a permanent base in Spain with its team working full time along with the manufacturers of Spain and Italy to collaborate on a long-term basis to ensure interests on both sides. The Manufacturing Association of Spain, ASCER along with its team of Qualicer- the annual knowledge conference shall be participating in Ceramix 2019 to invite speakers,

deliberators, researchers, innovators, Industry leaders and trendsetters to come and showcase the new developments to the rest of the ceramic world. ASCER shall also bring the leading manufacturers of the industry from Spain to be a part of Ceramix 2019 giving a chance to Indian dealers and distributors to connect with them.

Last pit stop before the nishing point in India was the Union of Architects in Pariswhich is the federation of all associations of Architects across the world.

The UIA has a rich resource of architects who represent the industry from across the world through its platform of UIA. UIA has agreed to partner with Ceramix 2019 through a delegation of architects by representing from each of the major regions such as North America, South America, Europe, Asia, Africa, and Oceania. For the benet of Ceramic industry, such an interesting platform is being developed in India and it is making efforts to bring the entire industry value chain to the beneciaries (dealers and distributors in this case), thereby giving them an opportunity to save on the cost of developing new business opportunity and presenting variety of options.

News Buzz

A LOOK AT THE NDA MINISTRY PM Modi’s new 58-member team includes 24 cabinet ministers, 9 ministers of state with independent charge and 24 MoS

Amit Shah

Rajnath Singh

Nirmala Sitharaman

Minister Of Home Affairs

Minister Of Defense

Minister Of Finance

Subrahmanyam Jaishankar

Smriti Irani

Minister Of External Affairs

Minister Of WCD And Minister Of Textiles

Prakash Javadekar

Dr Harsh Vardhan

Minister Of Environment, Forest & Information

Minister Of Health, Science And Technology

Nitin Gadkari

Ravi Shankar Prasad

Minister Of Jal Shakti

Minister Of Road Transport And Highways & Msme

Minister Of Road Law And Justice, Communication

Dharmendra Pradhan

Narendra Singh Tomar

Piyush Goyal

Ramesh Pokhriyal

Harsimtra Kaur Badal

Minister Of Petroleum, Natural Gas & Steel

Minister Of Agriculture And Farmers, Panchayati

Minister Of Railways & Commerce And Industry

Minister Of Human Resource Development

Minister Of Food Processing Industries & Minority Affairs

Gajendra Shekhawat

Dv Sadananda Gowda

Pralhad Joshi

Giriraj Singh

Ram Vilas Paswan

Minister Of Chemicals And Fertilizers

Minister Of Parliamentary Affairs, Coal & Mines

Minister Of Animal Husbandry, Dairying & Fisheries

Minister Of Consumer Affairs, Food & Public Distribution

Arvind Sawant Minister Of Heavy Industries & Public Enterprise

Thawar Chand Gehlot Minister Of Social Justice & Empowerment

Mukhtar Abbas Naqvi Minister Of Minority Afď€ ars

Arjun Munda Minister Of Tribal Affairs

Mahendra Nath Pandey Skill Development & Entrepreneurship

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Insights

FUTURE OF THE EVENT INDUSTRY

I

n today's hyper connected world where every second seems to be a race to the nish, the quantum of messaging pushed out has imploded! Its not news nor views that make the NEWS, its fake news that nds more eyeballs and creates a lasting impression!

How then will brands stand out and make a true impact. Digital's biggest disadvantage is its lack of lasting impression because of the lack of the `touchy feely' factor which allows our brain cells to format what we know as, `Memory'!! The millions of images that pepper our screen and reect off our eyeglasses tend not to have `a sticky factor' and fail to imprint itself its our psyche!

Santa Claus a derivative of Saint Nicklaus adapted by Coca Cola to be its brand ambassador sporting the now famous red Santa costume, denoted happy family, joyous times, celebration, gifts and more, was the perfect experiential Marketing roll out ever!Shah Rukh Khan's `come to Dubai as my guest' personalized the experience and created a sticky factor – implanted a memory!

Experiential Marketing events will become more and more raried; A box at center court, or at the nals of the T 20 are not nearly enough any longer. Tomorrow's events will have to go way beyond this.

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Niche events where you y 20 – 30 people to the Antarctic ice shelf for a sleep over and to watch a faultlessly choreographed contemporary dance act by a group of performing Penguins who invite you to their home for a meal of albatross and ying sh is what will be the norm. Marry history, culture and built heritage with tradition and the exotic, creating experiences that are both breath taking, visually satisfying, a gastronomic delight, and offering up the pleasures of retail therapy, or occasions that allow you to bond together, feel the love, nd peace, celebrate life itself or perhaps embark on an adventure that you will never forget!

Most companies and `eventprofessionals tend not to think out of the box and prefer to copy, adopt, adapt or steal ideas rather then experiment, experience and invest in long term brand building experiences. The need of the moment is education and information – old advertising is long dead …give way to the new! To do this you need daring corporate marketing managers to take risk, young professionals to understand their clients and wow them not just with a stupendous set and fanfare music but by being able to embed them into the heart of the event.

The event, exhibition and experiential industry in India is worth tens of thousands

of crores, it provides jobs, contributes to local economies, employs millions and yet we remain in the shadows, working under the radar, bringing in the riches in a form that isn't recognized and cannot be tabulated. As per the EY report the industry segment grew at 15% and while margins remained under stress ticket sales in this segment crossed INR 7 billion. The wedding industry in itself is reputed to be over 100,000 Crores. To attract World class exhibitions to India, we need infrastructure, a modication of customs and goods duties, innovative designs, a trained workforce, higher margins, an intent to reach out to International organizations and lobby them to consider bringing their business to India and explore he opportunities thereof.

To be able to move forward and create strong structural innovations, we need to clean up our act and clean out the skeletons in our proverbial cupboard.

We need to ensure health and safety standards and steer away from accidents and incidents which always seem to haunt us, we need to put into place good governance and HR systems. We have to nurture the young, celebrate the genius, bring in the design and throw out faux copy of an outdated act, above all we should want to be original and create that one occasion that will live on in people's memories!

Exclusive Interview

THE WONDER WORLD OF TOYS

N

uremberg and toys are two terms that are inseparably connected with each other. The ToyCity has established a tradition in the centre of the Nuremberg Metropolitan Region, which thanks to the well-known production facilities in the region and the toy fair still plays a key role in the toy industry today. The Spielwarenmesse ttingly celebrated its 70thanniversary with industry members from all over the world, conrming its position as the leading trade fair for toys. Both exhibitors and visitors attending the ve-day event from 30 January to 3 February 2019, provided a realistic reection of the global market. 2,886 companies from 68 countries presented their innovations at Nuremberg's exhibition centre to 68,500 trade visitors and buyers, who ocked to the fair from 131 nations.

The Spielwarenmesse mirrored the process of consolidation currently under way on the toy market. Factors such as the continued decline of independent retailers and the reassessment of distribution channels are affecting visitor numbers. The quality of visitors remains consistent and their international composition pleasing, with 64 per cent travelling to Nuremberg from abroad.

Paul Heinz Bruder, Managing Director of Bruder Spielwaren, states: “For us, the Spielwarenmesse isn't just the most important but also the most international trade fair. The quality of the visitors is extremely high, giving rise to good prospects for 2019.”

Also in Nuremberg, Ynon Kreiz, Chairman and Chief Executive Ofcer of Mattel, concludes: “The Nuremberg toy fair brings together the best of our international toy communities.”

In terms of overall satisfaction, the number of exhibitors rating the Spielwarenmesse either as “very good” or “good” amounted to 83.5 per cent, the highest result ever. The most important factor for companies is the ability to attract new customers. The organiser has supported them in their efforts by introducing forward-looking measures such as an improved hall structure. The new product group Electronic Toys, for example, moved into Hall 4A. Sebastian Budich, Managing Director of Jazwares, is happy with the new location: “We're delighted with the high footfall that comes with it and the strong interest in our diverse product portfolio.” In addition, Hall 7A united Model Railways and Model Construction under one roof, whilst the product group Festive Articles, Carnival, Fireworks in Halls 8 and 9 introduced several innovative changes. Manuela Pfeifer, Managing Director of Rubies Deutschland, describes the Showtime activity area as a great asset: “The catwalk allowed us to show trade buyers many of our new costumes several times a day. This is something we just couldn't do at our own stand.”

Not only the special areas but also the extended offering of information and industry knowledge was warmly welcomed. Be it in the Toys meet Books area or at the Toy Business Forum, the talks by highly respected experts were all well attended. The theme of licensing now has a rm place at the Spielwarenmesse thanks not least to the exclusive LicensePreview and the new LicenseTalks, as Joachim Knödler, Managing Director Central Europe Copyright

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Promotions Licensing Group, underlines: “All this makes the trade fair the most important event for licensors.” The overall signicance of this industry event has increased still further, with the majority of exhibitors seeing it as a decisive marketing tool.

90 per cent of them intend to exhibit again in 2020. “For our business, the hours spent at the Spielwarenmesse in Nuremberg are the most important hours of the whole year,” states Larry Shaw, creator of Astrojax, adding, “We're really excited and grateful to be featured in this year's TrendGallery alongside so many other amazing products.” Both the three main trends “Ready, Steady, Play!”, “The WOW Effect” and “Toys 4 Kidults” and the ToyAwards, extended this year to include a fth category for “Start-ups”, provide retailers and buyers with valuable guidance among the 120,000 or so innovations on display in 18 Halls. “Receiving this globally renowned Award at the Spielwarenmesse is really signicant and a great start to the new year,” emphasises ToyAward winner Dennis Gies, Board Member of Hape International.

Jürgen Huck of the eponymous family-run business is one of 21 exhibitors who have been coming to the fair right from the start: “We're more than proud and are delighted to be exhibiting at the fair for the 70th time.” Frank R. Schneider, Head of Rolly Toys, is also among the jubilarians, stating: “The Spielwarenmesse is the fair for us. If you exhibit here, you don't have to exhibit anywhere else.” The 70th anniversary of the Spielwarenmesse was celebrated not only by honouring the exhibitors, but also with the ToyFestival, which attracted more than 2,000 people, and the reworks display on the Saturday evening.

Ernst Kick, CEO of Spielwarenmesse eG, concludes: “We obviously have no direct control over the market, but what we can do, is ensure that all our actions are tuned to the future. We're delighted to be the high-quality, leading trade fair that exhibitors and trade visitors expect, and we intend to approach the event with the same energy and commitment in years to come.” The next Spielwarenmesse is taking place in Nuremberg from 29 January to 2 February 2020.

Exclusive Interview

EXHIBITION SHOWCASE TALKS TO KATHARINA JANOTTA, MANAGING DIRECTOR, BEI SPIELWARENMESSE INDIA PRIVATE LIMITED, ABOUT HOW THE PROSPECTS ARE SHAPING UP IN INDIA

e organized the rst Kids “WIndia fair out of Germany

in 2013 and it was the beginning of a sustainable success story. In order to develop Kids India further and to take adequate account of the growing Indian market, Spielwarenmesse eG founded a wholly owned subsidiary in 2016.Spielwarenmesse India Private Limited is now a important stakeholder of the Indian toy industry, with its focus on staging Kids India in Mumbai and supporting Indian toy companies to participate at Spielwarenmesse in Nuremberg.”

Exclusive Interview

ES. Spielwarenmesse is the leading exhibition organizer and marketing service provider for the Toy industry. Please tell us marketing service provider strategies which you use for the industry.

Katharina. We have been passionate about trade fairs for 70 years. We connect toy markets worldwide, with our headquarters in Germany and international subsidiaries in China, India and Russia.

Our offering is based on knowledge, trends and contacts.

Within our trade fair programme, we give our customers and partners the chance to experience markets and industries.

Programmes of presentations impart practical knowledge. We go the extra mile with numerous newsletters, industry expertise and new formats such as our magazines ‚Kids India' and ‚Spirit of Play', complementing our trade fair service with an information platform.

We systematically promote trends and innovations. With our international experts, we keep our nger rmly on the pulse of the markets and make each of our trade fairs a trend barometer.

ES. Please tell about The Spielwarenmesse. How massive is this show and what are its highlights? Do you also take Indian companies to this show?

Katharina. As the largest and most important event world-wide, Spielwarenmesse brings together 2,900 exhibitors from 70 countries, including more than 800 companies not being present at any other fair. 67,000 trade visitors from 132 countries attended the fair this year. At Spielwarenmesse 1 million products are presented and 120,000 new products are launched.

Well-known brands, trendy start-ups, buyers from major chains, independent retailers and large numbers of media representatives combine to make the Spielwarenmesse® a unique event for all players in the toys and games market.

The participation from India has been steadily growing over the last few years. About 50 Indian companies participated at

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Spielwarenmesse 2019 and already now it is obvious that the number will further increase in 2020. Since many years our partner SGEPC Sports Goods Export Promotion Council is organizing an ofcial Indian Pavilion where Indian companies can benet from nancial and organizational support.

ES. Key factors for the growth of toy industry are the growing middle class with rising income promises, the decline in the average number of children per family and increased attention to quality and premium toys. Please reect on this observation.

Katharina. These facts along with the number of children are denitely the driving forces for the growth of the Indian toy market. But there is also an increased interest from international toy manufacturers in India as a production location which will give a boost to the sector.

The Indian toy industry is gaining more and more momentum every year. We see a continuous rise of international attention at Kids India. With the increase in the manufacturing of quality products, India is on its way to be the next manufacturing hub.

As an industry's stakeholder we will undertake every effort to support the industry on their successful future by providing different platforms.

ES. Value of Play is an initiative of Spielwarenmesse India Pvt. Ltd. to create awareness on the importance of play in India and make opportunities to play for underprivileged children possible.

What is your view on toys mend for indoor games and the toys mend for outdoor games with more physical activity? Do you think children are getting restricted to homes?

Katharina. Playing is essential for the healthy development of a child. While playing, children develop their cognitive, social and physical skills. The value of play has not yet been adequately recognized, playing is rather considered as a pass time in India.

Indoor and outdoor playing is equally important for children and it is the parents' responsibility to enable and encourage their children to play. But here also educational institutions can play a vital role.

Exclusive Interview ES. When did you enter in India and how has been your organization's growth story so far?

Katharina. We organized the rst Kids India fair out of Germany in 2013 and it was the beginning of a sustainable success story. In order to develop Kids India further and to take adequate account of the growing Indian market, Spielwarenmesse eG founded a wholly owned subsidiary in 2016. Spielwarenmesse India Private Limited is now a stakeholder of the Indian toy industry, with its focus on staging Kids India in Mumbai and supporting Indian toy companies to participate at Spielwarenmesse in Nuremberg.

ES. Please tell us about yourself in detail and when did you come to India and with what mission?

Katharina. Before I took over the position as Managing Director of Spielwarenmesse India in 2016, I have been a member of the Management Team of Spielwarenmesse eG in Nuremberg for 8 years. During that time I have played a vital role in the initiation of Kids India. I am very glad that I can exploit my long-time professional expertise in the international exhibition business to achieve sustainable success of Spielwarenmesse in India.

ES. Please share your personal journey in exhibition industry. How has the journey been, what have been major milestone and accomplishments, what have been the major challenges and how did you overcome them?

Katharina. The international exhibition business has been the red thread through my professional life. I started my career at Deutsche Messe AG, one of the leading international exhibition companies in Germany. My responsibilities comprised the organization of trade fairs in Europe, Latin America and Asia with a strong focus on China. A milestone in my early business career was a longer-term delegation to Hong Kong to establish a cooperation with a local partner. This provided rigorous training and taught me at the highest level. But I learned my lessons and expanded my knowledge quickly. Another milestone was when I moved to India to set up Spielwarenmesse India Private Limited in Delhi. It is challenging to deal with the

standards for creating, founding, steering and controlling the business which are completely different from those I used to work with in Germany. But I like these challenges and enjoy my role as a facilitator between the Indian and the German mindset. My long-year experience in diversied elds is a solid foundation to nd suitable solutions and to run the business successfully.

ES. Tell us something about Kids India. What other shows do you organize?

Katharina. Kids India has marked its position as a benchmark for quality exhibition service in India. The fair embraces a great mix of products presented by exhibitors from all over the country and even from around the world, from big brands who set industry standards with revolutionary products to young brands with innovative ideas. The World of Toys Pavilion brings out exhibitors from all over the world. It is the variety which makes Kids India so unique: Every buyer has a specic requirement. At Kids India, a buyer is guaranteed to get the right solution.

In addition to Kids India we are staging industry-related events for networking and knowledge transfer all over India throughout the year.

ES. What differences do see between shows organized in India and Abroad?

Katharina. Decisions are taken on a much shorter time line. As a consequence the time period for the preparation of the show is shorter and demands more exibility from all parties concerned.

ES. How do you see Indian exhibition Industry?

Katharina. Along with the growth of the Indian economy the exhibition business is in the uptrend. It is overdue that the exhibition industry is granted an industry status and is valued as a signicant economic factor for the different regions but also for India as a whole. The industry generates new highly-qualied jobs with most different requirements to fulll the demand for international standards by national and international participants.

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Exclusive Interview ES. What is your view about toys manufactured in China and India? If you would have to change the standard of the Indian toy manufacturers what changes would you adopt and implement for them?

Katharina. China has a very long tradition and expertise in the manufacturing of toys. In fact most of the toys manufactured world-wide are made in China. But the Indian toy industry has the potential to become a toy manufacturing hub for the international markets in the near future.

ES. What kind of business was generated in previous edition of Kids India?

Katharina. The high quality of trade visitors are a guarantee for successful business at Kids India: 94 % of the visitors inuence the purchase decisions in their companies. 84% of the exhibitors reported, that they had on the spot successful sales talks during Kids India 2019.

ES. As an organizer of industry's leading event, what objectives do you assign for yourself to achieve through exhibitions?

Katharina. Our events bring together the best from the industry.

Our endeavour is to strengthen the fair by further advancing the high quality standards not only with regard to exhibitors and visitors but also to services. As an industry's stakeholder we will undertake every effort to support the industry on their successful future by providing different platforms.

ES. How do you ensure visitor's satisfaction at your shows?

Katharina. Good business thrives on personal contact. That is why we maintain close cooperation with industry, trade and associations. Through this, our events create meeting points for industries and their players, offering them a convenient way to maintain existing contacts and meet new business partners.

ES. What innovations do you put in practice to ensure exhibitor and visitor pleasure?

Katharina. First of all we aim to provide a rst-class service based on the latest technologies, which delivers sustainable benets to the visitors starting from the preparation of their visit through their stay at the fair. And in order to make the visit an individual experience and to add an emotional touch we create special areas where visitors can explore products. One of these areas is the SportsArena at Kids India where visitors can try out the sport articles. Another one, the CreativeArena is a special activity zone for creative activities to complement the Back To School Pavilion.

In order to continue the success story of Kids India, we are constantly upgrading the event by launching new features which add to the unique character of Kids India and make it a 'mustattend' for all industry partners.

ES. What are the major markets for Indian Toy manufacturers and what are the recent trends in Toy industry?

Katharina. Due to the diversity of Indian toys any country in the world is a potential market for them. The latest international toy

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trends which were presented at Spielwarenmesse® 2019 in Nuremberg are: 1. The “Ready, Steady, Play!” trend combines movement with heaps of fun – both indoors and outdoors – encouraging kids to leave their smartphones in a corner and forget about them. This trend gives children improved body awareness, reducing the risk of injury.

2. The trend known as “The WOW Effect” encompasses products that intensify the fun factor with surprising gimmicks or whose true content is only revealed once the product has been unpacked.

3. The “Toys 4 Kidults” trend targets anyone and everyone who wishes to keep their childhood memories alive, to “play away” the stresses of working life or to collect play-driven, design-led products.

At the TrendingNow area at Kids India we will feature these international trends and also what is trending in India now.

Quick Rapid re ES. Recent Book you read.

Katharina. Becoming. Michelle Obama ES. Your Favourite Cuisine when you travel.

Katharina. Mediterranean ES. Your Favourite “GharkaKhana” Katharina. Dal ES. Your Favourite Holiday Destination Janotta. The Alps ES. Your Favourite Quote.

Katharina. The important thing is to not stop questioning. Curiosity has its own reason for existing. Albert Einstein.

ES. Inspiration in your Life.

Katharina. Exploring different countries and cultures ES. Your kind of Music.

Katharina. Chill out

Exclusive Interview

EXHIBITION SHOWCASE TALKS TO MS. RUPA NAIK, SENIOR DIRECTOR, MVIRDC WORLD TRADE CENTER, MUMBAI

ES. World Trade Centre Mumbai is one of the well established Venues in India. Please tell us about facilities provided by the WTC that makes it apart from other venues in terms of MICE capabilities Rupa. World Trade Center (WTC) Mumbai is strategically located in the heart of the nancial and commercial capital of India, providing an array of state-of-the-art venues to hold meetings, exhibitions and conferences, catering to all business requirements.

The location is a two-hour ight distance from any major city and in close proximity to state government ofces, major business hubs, hotels, entertainment zones and famous tourist spots.

WTC Mumbai venues are the most sought after by business and trading communities to plan their meetings, exhibitions and conferences. Our USP lies in providing the ultimate experience in organising business-to-business and business-to-consumer meetings in South Mumbai. Our facilities offer well appointed, centrally airconditioned rooms and halls and are available in various settings, from large conference venues of 300 persons to small ones of 10 persons as per the organisation's specications. The banquet rooms serve as ideal venue for hosting corporate meetings, annual general meetings, press conferences, seminars, workshops, training programmes, arbitrations, business and educational Interviews, among others.

The venues are well packaged with value-added services such as internet wi- service, electrical and engineering support, ample car parking, centrally air-conditioning, 24x7 security

arrangements with CCTV surveillance, empanelled contractors for stall design and construction, catering services, branding spaces within the complex, store rooms, telephone facilities, freight elevators and in-house audio-visual facilities.

ES. Please tell us something interesting about the inception of your venue as a MICE destination

Mr. Vijay Kalantri, Vice Chairman, WTC Mumbai and Ms. Rupa Naik, Senior Director, WTC Mumbai with Mr. Demeke Atnafu Ambulo, Consul General, Consulate General of Ethiopia in Mumbai. They discussed about enhancing bilateral relations between India and Ethiopia.

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Exclusive Interview Rupa. WTC Mumbai venues for MICE were constructed with a view to draw the crème-de-la-crème institutions and organisations to organise international meetings and conferences. Besides, WTC Mumbai is a premier World Trade Center in India and a member of World Trade Centers Association, New York (WTCA, NY). WTCA has an unparallel network of 326 World Trade Centers connecting trade globally across 91 countries representing over 1 million businesses across sectors.

The venues are in an ideal location and are constantly upgraded to meet the business needs of emerging entrepreneurs, overseas commercial and trade ofces. Located in a prime business surrounding, the venues have easy access to hotels, restaurants and public transport system, most importantly the upcoming metro line 3.

ES. What number of MICE events is organized at WTC in a year?

Please Name some big MICE events organized in WTC? Rupa. Across 100+ exhibitions and promotional activities and over 600 meetings and conferences are held in WTC Mumbai throughout the year. Some of the major events include Fibres and Yarns, Upper Crust Show, Thailand Week, Vertical Marathon, Scat India Trade Show and others. Several trade delegations from across the world utilise banquet halls to organise meetings and promote their business and explore new markets and trade partners.

ES. How do you utilise technology and innovation to engage your MICE guests?

Rupa. The venues on offer are packaged with value-added services with the appropriate use of technology and innovation.

We utilise online venue management system, dedicated broadband line, empanelled vendors to offer consistency in services, exibility in organising various types of events with necessary government licenses and permits.

ES. What is your view about sustainable development? What is the latest trend use at WTC which makes it way ahead from other

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venues?

Rupa. The idea of sustainable development is at the core of all activities and services of WTC Mumbai. Keeping environment in mind, WTC Mumbai has taken several initiatives which include rooftop solar paneling, e-waste bins, composting machine, pet bottle crusher machine, green design for maximum use of natural light and energy efcient lighting design. These have signicantly contributed to sustainable practices.

ES. Please share your personal journey in MICE industry. How has the journey been, what have been major milestone and accomplishments, what have been the major challenges and how did you overcome them?

Rupa. The journey thus far has been an enriching one, enabling me to make a sizable contribution towards promoting WTC Mumbai as a number one destination to hold MICE events. In my view the concept of MICE was only coined quite recently.

However, WTC Mumbai and other WTCs across the world were conceptualised, planned and designed to hold MICE events way back in the 70s, besides, being prime locations for commercial establishments. Hosting MICE events in WTC Mumbai is prestigious and provides a unique experience.

With the construction of the Expo Center and subsequent inauguration by Mr. Morarji Desai, the then Prime Minister of India, WTC Mumbai became the forerunner in providing exhibition services in the city of Mumbai. The Expo Center was the rst commercial complex in Mumbai to have an escalator and major exhibitions were held at this venue namely Photofair, Context-India, Kids World (earlier Kids Kingdom), SCat India Trade Show, to name a few. The exhibition industry is growing at a fast pace alongside the infrastructure catering to meetings and conferences with state-of-the-art facilities. WTC Mumbai offers venues at very competitive rates for exhibitions, meetings and conferences including arbitration. As a result of modern infrastructure and innovative services offered, WTC Mumbai received many prestigious awards. WTC Mumbai was certied

by WTCA for Superior Quality Performance for – trade

Exclusive Interview information, trade education, tenant and exhibition facilities & service; and Standards of Excellence for – conference facilities, business services, group trade missions and trade technology innovations.

The only challenge faced by WTC Mumbai is that it is illequipped to organise large exhibitions in view of the space limitation and infrastructure constraints.

ES. What differences do see between the MICE sector in India and Abroad?

Rupa. In the Indian scenario, development of MICE venues is yet in the nascent stage which is now gaining recognition as an emerging area. There is an urgent need to scale them up into convention centers. This is because the cost of construction and property prices are becoming prohibitive in the main city, also infrastructure facilities to organise MICE events are not easily available. Therefore, lack of infrastructure facilities are being faced by MICE venue providers. While internationally, convention centers are built to house huge MICE venues with all facilities and services under one-roof. There is no dearth of space, as land is available and allocated to build such convention centers.

security arrangements with CCTV surveillance, empanelled contractors for stall design and construction, catering services, branding spaces within the complex, store rooms, telephone facilities, freight elevators and in-house audio-visual facilities.

ES. What kind of challenges you face in this sector which you would want the government top address urgently?

Rupa. The government must provide incentives to the MICE sector as a result of policy changes such as Goods and Services Tax (GST). It must relax visa norms through the introduction of evisas for MICE events and also conduct MICE promotions through road shows. Easing regulations that govern MICE businesses would provide necessary thrust to the industry. There is need to develop suitable exhibition space and related infrastructure in areas in and around large cities and areas where exhibitions can be held. There is the need for convention bureaus to register MICE events as is done in states across Maharashtra and cities such as Hyderabad.

ES. How do you see Indian MICE Industry?

Rupa. This industry offers tourism services in which organisers and suppliers manage and deliver meetings, conferences, exhibitions, and other related events to achieve a range of professional, business, cultural, or academic objectives.

Therefore, there is huge potential to promote MICE industry in India. There is an urgent need to identify cities that have the potential to promote MICE events.

ES. What are the opportunities in the MICE sector?

Rupa. The MICE sector can unlock a plethora of opportunities for the business community. They include revamping international airports, airlines expanding their footprint to key cities across the globe, logistics, transport and the tourism sector as a whole.

ES. As a venue, how much of your business comes through MICE? Rupa. WTC Mumbai is primarily a trade promotion and support organisation which offers trade infrastructure that includes commercial spaces for both public and private sectors to conduct meetings, conferences and exhibition venues, as also undertake trade promotion activities, research and education on international trade. It also provides commercial spaces for MICE events. Approximately, 20-25 percent of business comes from MICE events. This conď€ rms that there is huge potential to enhance revenue under MICE. Understanding its importance, we are taking active steps to enhance the share of MICE revenue.

ES. What privileges do you offer for MICE guests Rupa. As value-added services that come with the venues, we offer our clients internet wi-ď€ service, electrical and engineering support, ample car parking, centrally air-conditioning, 24x7

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Exclusive Interview ES. What kind of support systems do you have for an event organiser?

Rupa. In addition to the value-added services on offer World Trade Center Mumbai is visible on social networking sites to promote exhibitions. The Center also provides listings of its exhibitions in leading periodicals to create the much-required awareness of exhibitions and venues. Branding activities such as standees are designed and placed at prominent locations in the premises to create awareness of upcoming exhibitions.

ES. What are your upcoming plans?

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Rupa. We review and strategise campaigns for our venues as per industry standards. We resort to digital marketing and social media campaigns to create business models to achieve greater targets, so that there is 100% occupancy. In order to keep up to MICE industry standards, WTC Mumbai upgrades its existing venues on a periodic basis. Industry 4.0 offers excellent opportunity to use the content and data generated from various MICE events. We plan to use artiď€ cial intelligence and data analytics to help organisers in optimising the marketing and infrastructure cost to organise MICE events and thereby enhance competitiveness.

Exclusive Interview

EXHIBITION SHOWCASE TALKS TO PRASHANT SAHA, MANAGING DIRECTOR, CIMGLOBAL ES. Tell us about yourself, and your journey in this industry?

Prashant. Journey has been of 25 years now with the travel & Hospitality Industry so far. Still learning a lot of things. since learning is a never ending process.

ES. What factors you feel have enabled you to reach & sustain this position? How do you push through your worst times?

Prashant. Transparency with clients and integrity have been the major factors which have helped me reach this position. Always thrive to be updated and informed all the time. Being positive helps me push through even the worst times in my life.

ES. How many events have you handled so far?

Prashant. Well lost count on the number of events done for sure.

But handled Events, Conferences, (both corporate & Medical), Offsites, Leisure travel, Corporate travel ES. Tell us about some of your agship events and what lies in store in the coming years?

Prashant. IAC is one of the events which we are looking forward to along with a Robotic Conference coming up in October.

ES. What is the business model of CIMGLOBAL? What activities you specialize in?

Prashant. CIMGLOBAL believes in Innovative means of doing business, Delivering results, and repetitive client business.

ES. Describe some challenges you have faced in your previous projects. What did you do to ensure client satisfaction?

Prashant. There are always challenges given the fact that you have to be on your toes all the time till the closure of the event.

We always thrive to be on the same page as the client to deliver excellent results.

ES. You are organizing 7th edition of India Association congress 2019. What are going to be the highlights of this edition?

Prashant. IAC is a collaboration of association leaders and stalwarts from various industries, who support and contribute tremendously to the success of this conference. IAC is a great opportunity for association leaders to meet and network. The intriguing topics are prepared each year to capture attention of top industry leaders and engage them in important discussions.

2nd Association Excellence Awards would be another highlight of this edition.

ES. What according to you is the impact of India Association Congress?

Prashant. This year the theme for the congress will be “Interconnected World of Associations”. As the more open, connected and integrated we are, the more opportunities we have for prosperity, freedom and stability. The theme will not only address the issues faced by protectionism policies but will

also share the best practices how associations can use their strengths to form worldwide alliances and utilize its global connections to overcome any obstacles. Focus shall be on knowledge gaining and networking sessions.

ES. How do you manage and maintain work life balance?

Prashant. By staying organized, prioritizing things, being realistic and nding time for self and family.

ES. Where do you see your organization presently as compared to other competitors?

Prashant. There are really very few PCO's to compare with . We have our own identity and very difcult to compare with others.

ES. What are strategies undertaken by CIMGLOBAL to make a customer satised and to build long term relationship?

Prashant. Our services are exceedingly professional and exceptionally planned to ensure that the organizational objectives are achieved. Per project we determine goals, create value and deliver results. Repetitive clientele itself speaks up for our services.

ES. What are your upcoming plans? What keeps you awake at night?

Prashant. We have opened a Branch in Singapore recently and look forward to more success stories there as well.

ES. What are your success habits? Three things to achieve success in this business?

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Exclusive Interview A Quick Rapid-Fire-

A. Being persistence, doing hard work and having patience always works wonders.

ES. What according to you are the challenges and the opportunities in MICE industry?

Prashant. Reducing margins and the nonexistence of a strong association to bring all the MICE operator's together is the biggest threat. Opportunities are abundant.

ES. What kind of support do you feel, that the Government should provide in promotion of MICE industry?

Prashant. They should have strict laws on keeping margins of MICE operator's covered. The Direct approach between corporates and Hotels / Vendor's need to stop.

ES. What is your take on technology? How do you integrate technology in your events?

Prashant. Globalization in the digital age opens up completely new opportunities – for both people and businesses alike. Today it's easier and faster than ever to seize upon new ideas from all over the world, benet from groundbreaking innovations and take a ride on the global information highway. For the same, IAC has invited top experts from different elds to be our esteemed speakers and solicit their support in making the India Association Congress a successful and a one of its kind event.

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ES. Recent Book you read.

Prashant. Not an avid book reader ES. Your Favourite Cuisine when you travel.

Prashant. Crazy about sea food.

ES. Your Favourite “Ghar ka Khana” Prashant. Non veg.

ES. Your Favourite Holiday Destination.

Prashant. Hills anytime.

ES. Your Favorite Quote.

Prashant. Live and let live…..

ES. Inspiration in your Life.

Prashant. Buddha Teachings ES. Your kind of Music.

Prashant. Anything which is soft and good to listen to.

ES. Your Favorite sport Prashant. Cricket and table tennis.

Reshma

Deepak Sakpal

9820237631

9820287631

Global News

3 MAJOR TRENDS SHAPING THE EVOLUTION OF VENUE SERVICES

W

ith over 380 member organisations in the Venue Sector, ICCA's community of convention centres, hotels, and conference venues located across the globe holds a vast wealth of invaluable information concerning business planning and operational and developmental best practices in venue services.

Every three years, to collect their expertise and perspectives and try to build an evolutionary picture of how trends in the international venue services market are developing, ICCA surveys its venue members on a variety of topics related to operations, internal processes and business development. Each report is only made available to ICCA Sector Venue members who participated in the survey.

However, these are some of the major trends identied in this current report, according to the 140 venue members who contributed. Among the respondents, Europe represented the largest region, followed by Asia, North America, South America and Africa/Middle East.

1. ICCA Venue members have achieved a healthy increase in revenue, with a diversication of revenue streams Revenue increased by 8-9% in 2018 across a range of areas, such as rental, food and beverage, and technical services. The highest average income is from rental at 45%, followed by F&B (Food and Beverage) at 33%. In addition, other revenue streams such as car parking; hostesses; interpreters; commission; shell schemes; PCO services and furniture rental are now contributing valuable income. Other frequently mentioned new revenue sources include: digital media and signage; sponsorships; ticket commissions; and setting up their own events and exhibitions, among others.

Sources of (new) business are also diversifying and increasing in volume, with in-house sales and direct enquiries forming a large part of results in 2018, with a slight decrease in enquiries from convention bureaus and meetings ambassadors.

The types of events venue members are hosting have also diversied: association

and corporate meetings still represent the majority of business, but the non-prot sector and other types of event – including social events such as weddings – have seen an increase. These positive results indicate a highly commercialised approach with a heavy dose of innovation included, which is necessary to meet the challenge of staying up-to-date in today's highly competitive market.

2. Digitalisation continues, with technology forming a larger part of service provision and business development More than 60% of venues include free WiFi in the price for exhibition hall rental, with nearly half offering a bandwidth of 5 Mbps or more. Venue members also named several new technologies as having an inuence on how they generate new business, such as: Ÿ Digital marketing Ÿ Database, CRM and other Big Data tools Ÿ High-speed in-house WiFi Ÿ Online offer system and site visits Ÿ Interactive maps Ÿ Social media presence

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Global News However, rather than converting into direct sales, respondents reported that social media marketing is currently proving to be used most effectively to raise awareness, share expertise and increase community engagement. Three quarters of venues coordinate social media in-house, with it taking up over a quarter of marketing strategy focus. Paid social media marketing is employed by over 60% of respondents. As highlighted before, the competitive nature of this sector means all centres need to stay ahead of the curve when it comes to anticipating client requirements – digitalising services is often key to making this a success! ICCA Venue members are well aware of this need: with 70% planning refurbishments and 35% new constructions or remodelling in the near future, adding new technology is among

the most popular items named for refurbishment, alteration or expansion.

3. Sustainability is of increasing concern. Venues are implementing procedures to reduce their environmental impact ICCA Venue members are taking sustainability seriously, and many have adopted or achieved accreditations to demonstrate their commitment to reducing their environmental impact. Respondents listed a huge range of such programmes they take part in, mostly inuenced by the fact different countries and regions have their own systems of accreditation. Some of the most frequently quoted ones include: Ÿ ISO 20121 Event Sustainability Management system Ÿ ISO 14001

Ÿ Ÿ Ÿ

Respondents also employ a variety of environmental initiatives inhouse.Overwhelmingly, energy saving devices, waste management systems, and using local food suppliers are the most popular, with over 80% of venues using these methods when going green. Over 60% employ water management initiatives and over 40% use green power sources such as wind turbines and solar panels. Innovations in catering are also increasingly geared towards being sustainable. Including local produce in food and beverage offerings is especially prominent, with nearly 86% indicating they do offer this option to clients.

Call US: 9899646987/9899646978/011-26036987 For more details visit us: www.mediaworldmarketing.com 52 | June | www.exhibi onshowcase.com

ISO 9001 Green Meeting certication Green Globe

July 2019

EVENT CALENDER

EXHIBITIONS

EXHIBITIONS

Sutra -Hyderabad 01-02 Jul 2019 Taj Krishna Hyderabad

SUTRA 17-18 Jul 2019 Lemon Tree Premier, Patna, India

HGH India 02-04 Jul 2019 Bombay Exhibition Centre, Mumbai, India

Air Defence India 18-19 Jul 2019 Manekshaw Auditorium, New Delhi, India

Craft Drinks India 03-04 Jul 2019 BIEC Bangaluru

Indian Dj Expo 18-20 Jul 2019 Pragati Maidan, New Delhi, India

India International Garment Fair 04-06 Jul 2019 IEML Gr. Noida

International Police Expo 19-20 Jul 2019 Pragati Maidan, New Delhi, India

Celebrating Vivaha 05-07 Jul 2019 The Ashok Hotel, New Delhi, India

THE HAAT - Indore 19-20 Jul 2019 Sayaji Hotel indore, Indore, India

India International Mega Trade Fair 29 Jun-07 Jul 2019 International Convention Center, Patna, Patna, India

(FSD EXPO) 19-20 Jul 2019 Pragati Maidan, New Delhi, India

Franchise Expo 07 Jul 2019 Chennai, India

QS World MBA Tour Mumbai 27 Jul 2019 The Leela Mumbai, India

Garment Show of India 08-10 Jul 2019 Pragati Maidan, New Delhi, India

Gifts World Expo - Delhi 26-28 Jul 2019 Pragati Maidan, New Delhi, India

Agri Intex 12-15 Jul 2019 CODISSiA, Coimbatore, India

Kids Fair - Kolkata 26-29 Jul 2019 Ice Skating Rink, Kolkata, India

Indian Pharma Expo 16-18 Jul 2019 Pragati Maidan, New Delhi, India

TIMES GLAMOUR 27-29 Jul 2019 Taj Lands End, Mumbai, India 53 | June | www.exhibi onshowcase.com

8,0

Other Structures & Octagonal Marqee