June 2021

Exclusive Media Partner From India

June 2021 Vol 8 Issue 11 Voice of Asia’s Exhibition & Convention Industry

Amongst The Fastest Growing Shows Korbi tells us about G2E

Ready For Revival OCCC Orlando share their upcoming plans

Successful Hybrid Meetings Key ps from Michael Bramsnas

It

Felt

Great

Kai shares his experience in Dubai

Ireland Is Ready Niall Gibbons tells us about region's MICE capabili es

“Our Industry is an epitome of resilience and will continue to withstand the winds of change.”

Sonia Prashar President, Indian Exhibi on Industry Associa on

Editor’s desk The month of June witnessed signicant decline in covid cases in India. The second wave that wreaked havoc in India nally seems to be at its tail end. Albeit, not before it has raised concerns over the looming third wave in the country. Strict policy measures, fast paced vaccination drive, crowd control mechanisms at public places, effective sequencing and an all-out & geared up health infra preparedness will go a long way in keeping a check on further devastation in the country. And on this, depends the future of our industry too. Owing to these concerns, the event organisers are in serious dilemma regarding the scheduling of their shows in India.

This month, the exhibition industry lost a valuable resource. Jon Howell, Global Account Director at Mash Media was a dedicated industry professional and someone who was extremely passionate about the industry. The global exhibition industry owes a lot to people like Jon who work tirelessly to promote the industry, highlight its potential and showcase its glory to the wider world. Jon did it brilliantly for his organization and in turn gave a lot to the industry ultimately. His contribution to the exhibition industry will always be cherished.

&

PSU BUZZ

Exhibition Showcase has been diligent in serving the industry. We are now the only publication from India to be the media partners of esteemed global industry bodies like UFI & IELA. In this issue, check out the greatly versatile & quality content from across the world, that will surely equip you with some constructive knowledge. st Sonia Prashar shares with us her key priorities as the 1 ever female president of IEIA. Korbi Carrison, Director, Global Gaming Expo shares about the legacy of the popular show and their plans to launch the rst physical show since pandemic, this year in Las Vegas. Niall Gibbons, CEO, Tourism Ireland tells us about Ireland's reopening plans and their preparedness to welcome MICE business in the new normal. Mark Tester shares his plans to make Orange County Convention Center amongst the best in Orlando. Michael Bramsnas gives some wonderful insights on the upcoming trends in the industry while Mike Gamble shares about the four strategic pillars benetting the industry. Kai Hattendorf sent us a special message for this edition. We also have expert insights from Berislav Čižmek and Loredana Sarti who have written about regional developments from Central & South Eastern Europe & Italian markets respectively. And yes, the issue also features lots of interesting news & updates from the Indian market as well!!

If you have not yet subscribed to our ofcial channels on LinkedIn, FB, Instagram, Twitter and YouTube, then you are missing out on valuable daily updates and newsletters. Do check them out today and feel free to share your feedback with me at raghav@exhibitionshowcase.com.

Stay safe and happy reading!

Best Regards

In this issue:

Pg. 06-07

World Map

6-7

Headlines From Across The World

Pg. 24-41

Interviews

24-27

Exclusive Conversation With Sonia Prashar President, Indian Exhibition Industry Association

28-30

In Conversation With Korbi Carrison, Director, Global Gaming Expo

31-34

Exhibition Showcase Talks To Niall Gibbons, CEO, Tourism Ireland

35-37

In Conversation With Mark Tester, ED, Orange County Convention Centre

38-40

Exhibition Showcase Talks To Michael Bramsnas, CEO And Owner At TCC

41

In Conversation With Mike Gamble, CEO Of SearchWide Global and Founder And CEO At Tourism Diversity Matters

Pg. 42-47

Insights

42

Message From Kai Hattendorf, MD & CEO, UFI

Pg. 08-09

Industry In Pictures From The World Of Social Media

44-45

Reopening & Recovery Of The Event Industry In Central And South European Region

Pg. 10-12

Quick Bytes

46-47

10

World Utilities Congress To Launch In Abu Dhabi In 2022

Italian Fairs Open Their Doors To The Public Again

11

Freeman Creates “Live Team” Community

12

Thai Government Urged To Invest B1bn In Fairs

Pg. 48-49

Event Tech

Pg. 13-21

News Buzz

Pg. 50

Sustainability

13

As The Second Wave Tapers Off, India Expo Mart Plans To Reopen For Exhibitions And Conventions

Pg. 51

People

Pg. 52-57

Global News

53

Atlantic City Convention Center & Jim Whelan Board Walk Hall Open For Business

57

Korea Prepares To Resume Tourism With New International Travel Expo

15

CII Elects Tata Steel CEO And MD T V Narendran As Its New President

16

Informa Markets India Launches Namaste – Leaders’ Playbook And Initiates Vaccination Drive

20

Travel Services Market In India To Observe $ 11.11 Billion Growth During 2021-2025 | Technavio

21

Coronavirus Vaccination Drive At Messe Muenchen India, Mumbai Office

North America

South America

Hong Kong

The last-mile delivery market size in North America is expected to grow

by USD 59.81 billion during 20212025, according to the new report from Technavio. This marks a significant market slow down compared to the 2020 growth estimates due to the impact of the COVID-19 pandemic, in the first half of 2021. In addition, the report projects the market to accelerate at a CAGR of almost 16%.

Google revealed it will be installing an undersea internet cable that stretches from the United States to South America.Called the "Firmina" in honor of Brazilian author Maria Firmina dos Reis, the cable will run from the East Coast of the U.S. to Las Toninas, Argentina. Firmina will be the longest cable in the world," Google said, "capable of running entirely from a single power source at one end of the cable if its other power source(s) become temporarily unavailable-a resilience boost at a time when reliable connectivity is more important than ever.

The HKTB has launched the ‘Hong Kong Convention Ambassador ’ programme to help revitalize Hong Kong’s MICE industry, after a turbulent and challenging 2020. Over 100 distinguished leaders of business and professional bodies in Hong Kong have joined forces with the Hong Kong Tourism Board (HKTB) as Hong Kong Convention Ambassadors to promote the city as the premier choice for regional and global Meetings, Incentive trips, Conventions and Exhibitions (MICE) events.

China The price of Bitcoin fell below $34,000 (£24,030) for the first time in three months, after China imposed fresh curbs on crypto-currencies. Beijing banned banks and payment firms from providing services related to crypto-currency transactions.It also warned investors against speculative crypto trading. Tesla also said it would no longer accept the currency.Crypto-currency trading has been illegal in China since 2019 in order to curb money-laundering. But people are still able to trade in currencies such as Bitcoin online, which has concerned Beijing.

Dubai

Africa

Australia

The 20th edition of the Airport Show concluded in Dubai after three days of successful run as key decisionmakers from major airports in the Middle East, North Africa and South Asia (MENASA) met reputable exhibitors at the first international event of this nature since the outbreak of COVID-19. The show took place in the hybrid format, presented a variety of the solutions with focus on contactless technologies, Artificial Intelligence, biometrics, electronic bag tags and offsite processing.

India-African continental free trade area launched on the India-Africa trade Council Platform. The AfCFTA was launched in New Delhi at the Ghana Embassy with a lot of active commitment from Indian companies to enter Africa and take advantage of the platform. AfCFTA is the biggest free trade agreement in the World since the World Trade Organization was created in the 1990s. When implemented, the AfCFTA is on a mission to increase intra-African trade by 52.3 percent.

Australia’s economy is back to its prepandemic size, after growing 1.8% over the first three months of the year and 1.1% over the past 12 months. The Australian Bureau of Statistics released the national accounts on Wednesday June 2 , which analysts at Deloitte said makes Australia one of just five countries worldwide to have grown its economy relative to preCovid levels.

Industry In Pictures From

Global Exhibi ons Day! Exhibi on Place supports #GED2021 for the safe return of exhibi ons and recognizes its role in connec ng people, suppor ng trade, and restar ng economies. For this #GlobalExhibi onsDay, Exhibi on Place members shared their thoughts on the future of this industry. Laura, Judy, Gilles.

Welcome Zambia Tourism Agency to #ICCAWorld!

They've hosted some major global and regional conferences such as the #UNWTO General Assembly, Africa Development Bank annual mee ngs, and more.

Mee ng up with friends, old and new. Sharing a coffee, a smile. Exchanging ideas, discussing challenges, building business connec ons, learning from trail blazers, discovering start-ups, finding innova on, crea vity and inspira on.

Face-to-face. Great to be back! #thehotelshow #indexdubai at the Dubai World Trade Centre.

Together with PCMA and UFI we are proud to announce that we will launch a White Paper later this month – the first such collabora on between a des na on and leading associa ons from the industry. The White Paper will capture how the MICE industry around the world has transformed and the steps we have taken to re-open safely.

Great day 2 at World of Concrete! Nothing beats face-to-face! Great to see Kevin Thornton, Lauren Lamb, Chris Strong, Courtney E., Jerry Gildea and so many industry friends.

IELA Member in Italy Agility Fairs & Events sharing their #GED2021riseagain team picture to support #GED2021 and to raise their voice on the key role of exhibi ons in accelera ng economic recovery!

“It is great to see the industry, that we all love, come together a er quite an extensive break”.

From His Excellency Helal S K Almarri welcome speech at last week’s #UFImea Conference, hosted by Dubai World Trade Centre.

Singapore-based SingEx-Sphere Holdings has unveiled its new name and fresh branding. It will now be known as Constellar. The company has also completed the search for a new group CEO, with the appointment of Jean-François Quen n. He will take up the post from 1 August.

Abu Dhabi Na onal Exhibi ons Company (ADNEC), part of ADQ, has launched ‘Tourism 365’, a new holding company designed to support and create experien al travel opportuni es for visitors to the emirate.

08 | www.exhibi onshowcase.com

Asia’s Most Comprehensive Media Pla orm For MICE

The World Of Social Media

Meet Top #MICE Buyers at MICE Show Asia 2021, colocated with ITB Asia 2021 to be held as a #hybrid event in #Singapore and #online this October!

Gathering major conven on bureaus, world’s reputable MICE associa ons, mee ng & event planners from leading companies, #MICEShowAsia 2021 provides you the best pla orm to present your latest products and services through business appointments, networking and educa onal conferences.

To commemorate PATA's 70th anniversary, we invited Paul Casey to share his story. His vibrant career includes being President and CEO of Hawaiian Airlines, as well as posi ons at the Hawaii Visitors & Conven on Bureau, Thomas Cook, and Con nental Airlines. These days, he is making an impact by mentoring tech start-up founders.

What are the top 14 takeaways from Hybrid ATCM 2021? We uncovered some of the most pressing topics and trends in adventure travel and responsible tourism alongside global experts at the event that took place from May 26-27.

It was my honour to partner with Michael Duck as the Master of Ceremony at the 90th Anniversary Gala Dinner of Rotary Club of Hong Kong, which was held at the historic Government House last night.

This event not only signified the long history of our Club, but also demonstrated the stabiliza on of the pandemic situa on in Hong Kong as life progressively goes back to normal with the rollout of vaccina ons.

Celebra ng Global Exhibi ons Day and wrapping up two more super trade shows today at ICC Sydney.

Terrific to see the hotel, accommoda on and hospitality industries come together at Na onal Media’s No Vacancy Expo and Conference and the beau fully curated Hospitality Design Fair. Congrats to the NM team and thankyou to all exhibitors and visitors suppor ng face to face events.

The iconic Burj Khalifa lights up Dubai’s sky to mark 100 days un l a celebra on of human achievement and a new world of imagina on like no other at Expo 2020.

Waited ll the last day of #gisec2021, the most influen al cybertech event for the Arab world, to share that in-person events are now officially reinstated to its glorious days. Outstanding business a endance from 75 countries over 3 days.

"The organisers of Mipim are confident that further progress in opening up countries in Europe as vaccine rollouts pick up pace, combined with a growing industry desire to return to in-person events, will lead to a successful event in September."

#MEETINGS 2021 successfully connected the best of New Zealand’s business events industry with Australia’s and New Zealand’s leading event professionals in #Auckland for two days. The event, hosted at the ASB Showgrounds and organised by Business Events Industry Aotearoa.

09 | www.exhibi onshowcase.com

Asia’s Most Comprehensive Media Pla orm For MICE

Quick Bytes

June 2021

Koelnmesse Offers New Services For Trade Fairs During And After The Coronavirus-crisis “Koelnmesse is perfectly prepared for the hybrid future of the global trade fair business,” says the Cologne trade fair company’s President and Chief Executive Officer, Gerald Böse. At their core, hybrid events consist of the following: people on site in the trade fair halls network with business partners around the globe who are unable to make the trip to Cologne for the trade fair. How exactly will this work when trade fair operations start up again in Cologne in September 2021 ? Koelnmesse has prepared a number of things to bring its promise of “Ready for Re-Start” to the trade fair halls and, in concrete terms, to allow digital exhibitors from Asia and visitors in front of their screens in the USA to participate in physical trade fair events in Cologne. Dr. Stefan Eckert, Vice President Services at Koelnmesse, sees great demand for this “Our customers welcome any support that makes it easier for them to return to the trade fair – especially in hybrid formats. Our Services Plus offer supplements for the product portfolio with services for trade fairs during and after the Coronavirus-crisis.”

Informa Says It Is On Track To Deliver Baseline Revenue Target For Transition Year 2021 Following 2020 Full Year Results on 22 April, the Informa Group issued a statement, 3 June, saying it continued to trade in line with expectations and remained on track to deliver the baseline revenue target for the 2021 Transition Year of at least £1.7bn, as well as remaining cashflow positive, underpinned by improving underlying revenue growth in its two subscriptions-led businesses.The group said it was seeing a progressive return of physical events, led by Mainland China, but with measured confidence in return and recovery across its major brands in its two other major markets, the US and Middle East.Stephen A. Carter, group chief executive, Informa PLC, said: “Further strength in Informa’s subscriptions-led businesses and measured confidence in the progressive return of physical events in Mainland China, North America and the Middle East, is delivering further stability and security.” Informa’s statement said its actions to preserve cash and manage costs through 2020 continued to provide strength and flexibility in its balance sheet.

10 | www.exhibi onshowcase.com

World Utilities Congress To Launch In Abu Dhabi In 2022 Abu Dhabi National Energy Co. PJSC (TAQA), one of the region’s largest listed integrated utility company will be the official host of the World Utilities Congress, a new global exhibition and conference addressing the future of low carbon power and water supplies.

Organised by dmg events, the Congress will be an in-person event taking place in Abu Dhabi in May 2022. It will be supported by the UAE’s Ministry of Energy & Infrastructure, Abu Dhabi Department of Energy (DoE), Department of Culture and TourismAbu Dhabi (DCT Abu Dhabi), Emirates Nuclear Energy Corp. (ENEC) and Abu Dhabi National Exhibitions Co. (ADNEC). The World Utilities Congress is an opportunity for the global power and water industry to converge and discuss trends and technologies impacting future power and water demand. The focus will be on the proactive measures for decarbonisation, curbing carbon emissions and attracting the long-term capital investment needed for a sustainable future. Utilities are already at the heart of delivering global reductions in greenhouse gas emissions, whilst keeping the world supplied with vital energy and water.

Elevating Malaysian Venues To New Heights With Safety Certification At The Helm!

As part of its continued efforts to mitigate Covid-19 spread, the Business Events Council Malaysia (BECM), in collaboration with the Malaysia Convention & Exhibition Bureau (MyCEB) and overseen by the Malaysia Convention and Exhibition Organisers (MACEOS), is driving an initiative to encourage venues to opt-in to a Safe Business Events (BE) Venue Certification to create an end-to-end safe and secure event journey for event organisers and participants alike. The Chairman of BECM, Alan Pryor, said, “The certification program will assess venues adaption to the government endorsed new norm Standard Operating Procedures (SOPs) and the team’s knowledge in areas such as overall operations, food service, hospitality and operational standards. We urge all venues to consider obtaining this certification as it will reflect on the premise’s reliability, credibility and expertise in delivering a safe and controlled event environment, thus increasing public and business confidence in the international standard of venue operations in Malaysia.”

Asia’s Most Comprehensive Media Pla orm For MICE

Quick Bytes

June 2021

Gastech To Take Place In Dubai From 21-23 September 2021 Gastech, the world’s largest exhibition and conference supporting the gas, LNG, hydrogen, and energy industry, will take place in Dubai, from 21-23 September 2021. The event is to be held under the patronage of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the United Arab Emirates and Ruler of Dubai. Gastech 2021 was due to be held in Singapore, which has an excellent record in managing COVID-19 and a strong reputation as a safe, innovative, and trusted destination for business and leisure events. However, recent COVID-19 outbreaks across South-East Asia have created uncertainty around accessibility and travel, making it necessary to find an alternative venue to host Gastech 2021. H.E. Suhail Mohamed Al Mazrouei, Minister of Energy and Infrastructure commented “The UAE is delighted to be hosting Gastech, one of the world’s leading events for the gas, LNG, hydrogen, and energy industry. Gastech comes at an important time for the energy industry with a shared global mandate to lower carbon emissions and provide clean affordable energy for all.

Freeman Creates “Live Team” Community

Emerald And Comexposium Announce Partnership To Launch SIAL America Emerald Holding, Inc. (NYSE:EEX) (“Emerald” or the “Company”) and Comexposium have announced they will join forces in a strategic partnership to launch SIAL America. Comexposium, one of the world’s leading event organizers and owner of the established and successful SIAL brand, will unite with Emerald, a leader in providing marketdriven, business-to-business platforms that integrate live events with a broad array of media, to produce and stage what is expected to be the first large-scale, generalist food show focused on supporting the US $1.5 trillion Food and Beverage market.SIAL America is planned to launch at the Las Vegas Convention Center in 22 to 24 March 2022 and will be co-located with Emerald’s International Pizza Expo and International Artisan Bakery Expo. SIAL America is expected to include products from the following categories: Organic & Wellness, Beverages, Grocery, Sweets & Bakery, Fruits & Vegetables, Seafood, Dairy Products, Frozen Foods, Snack Foods, and Meats.

11 | www.exhibi onshowcase.com

As the event industry begins to recover, Freeman has created “Live Team” (www.liveteam.com) as an online networking resource for professionals in the business-events industry. Open to all industry talent, the community is intended as a place to connect with other professionals, share perspectives and learn new skills to prepare for the future of live events. “Freeman has been a catalyst of connection for more than 94 years and for the past year has been working hard to support our industry through Go LIVE Together,” said Freeman CEO Bob Priest-Heck. “Going forward, giving industry professionals a safe place to gather and learn not only helps the events industry but represents the future of the talent that is needed.” Those interested first create a Talent Network profile by sharing information about their background, interests and expertise.

Once registered, participants have access to the Live Team community and can participate in weekly discussions on variety of topics including industry trends and technologies, attend special trainings, learn about opportunities and have access to a constantly updated list of resources.

Colombiamoda & Colombiatex Join Hands To Reactivate Colombia’s Fashion Industry For the first time ever, two key trade shows in the Americas will be held together. From July 27-29, Inexmoda will host its annual Colombiamoda and Colombiatex events at the same venue in M e d e l l í n , C o l o m b i a . B y j o i n i n g f o r c e s , Colombiamoda and Colombiatex will contribute to the economic reactivation of the textile and fashion industry in a comprehensive manner. Colombiamoda is Colombia’s fashion week, while the Colombiatex textile show features upstream suppliers and solutions. Together, the two shows provide visitors a rounded view of the fashion supply chain. About 500 international and national exhibitors will meet both face-to-face and virtually with specialized buyers to carry out wholesale and export deals in categories such as textiles, supplies, machinery, full package, denim, children’s wear, formal wear, casual wear, intimates, shapewear, sleepwear, sportswear, footwear, leather goods and jewelry.We believe that they will promote a speedy economic recovery of the industry through their joint leadership,” said Flavia Santoro, president of Procolombia. “In 2020, 8,000 international buyers acquired Colombian fashion products, giving us the their vote of confidence, and this year with the lessons learned during the pandemic, Colombia is readier than ever to welcome international buyers to the show.

Asia’s Most Comprehensive Media Pla orm For MICE

Quick Bytes

June 2021

MAD Event Management And Messe Düsseldorf North America Announces Partnership

Thai Government Urged To Invest B1bn In Fairs

Dubai To Host Beautyworld Middle East In October

MAD Event Management LLC has announced a partnership with Messe Düsseldorf North America (MDNA) to launch and incubate events in Detroit, Michigan. The two groups have complementary operating entities that will support the vision of a launchpad of events under the guidance and with the support of Claude Molinari, President & CEO Detroit Metro Convention & Visitors Bureau. “The credit for the concept lies in a multi-year development plan between MAD and Claude Molinari, whose vision of Detroit as a city well positioned to capitalize on the future of live events in North America is unwavering. Said Martha Donato, founder & President, MAD Event Management. “MDNA is an organizer with a global view of the events industry and was the perfect partner with whom to execute the ambitious plan.”

Martha and Claude’s vision and passion was a primary reason we were interested in partnering, using our extensive operating resources to support their entrepreneurial goals,” said Tom Mitchell, President, Messe Düsseldorf North Renaissance story and we are excited to be part of it.”

Thai government is being urged to allocate about one billion baht to support organising trade fairs that will allow domestic goods manufacturers to sell their products and stimulate consumer spending.Kavin Kittiboonya, vicepresident of the Thai Exhibition Association (TEA), who submitted a petition to Prime Minister Prayut Chan-ocha on Wednesday via Danucha Pichayanan, secretary-general of the National Economic and Social Development Council (NESDC), said the government should speed up promoting trade fairs that sell consumer products from members of Thai Chamber of Commerce (TCC) and the Federation of Thai Industries (FTI) to help drive the domestic economy forward."Trade fairs can create benefits in various dimensions such as allowing consumer product manufacturers to dispose of their massive inventories, earn more cash and create jobs while consumers get affordable products directly from producers," said Mr Kavin.

A consortium of international, regional and local cosmetic brand distributors and service companies are readying to launch a multitude of new-to-market products at this year’s Beautyworld Middle East, the Arab world’s largest international beauty and wellness trade fair. The three-day exhibition will run from Oct. 5 to 7 at Dubai World Trade Centre (DWTC).With the sector predicted to grow by 12.7 percent and reach a value of $58.3 billion by 2025, international exhibitors will line up at the 25th edition of Beautyworld Middle East in seven product segments: Cosmetics and skincare; hair, nails and salon supplies; machinery, packaging and raw materials; fragrance compounds and finished fragrance; personal care and hygiene; natural and organic; and beauty technology, a brandnew segment.“Over the past few years there has been a rapid adoption of technology in the beauty sector, which is changing the face of how consumers engage with companies and products,” said Elaine O’Connell, show director for Beautyworld Middle East, which is organized by Messe Frankfurt Middle East.

31st China Glass Exhibition Concluded Successfully Organized by the Chinese Ceramic Society, the 4-day 31st China International Glass Industry Technology Exhibition (China Glass 2021) ended successfully at the Shanghai New International Expo Center. A total of 900 manufacturers from 23 countries and regions participated in the exhibition, with an exhibition area of 90,000 square meters. According to the statistics, the professional visitors to the exhibition reached 40,826 person times, which strongly proved that China Glass is the first choice platform for domestic and foreign industry manufacturers to expand trade and technical exchanges.The exhibition products cover the whole industry chain of the glass industry including: glass production, new energy glass and TFT glass, glass fusion molding technology and equipment, highquality refractory materials, glass raw materials and complexes preparation technology and equipment, glass deep processing technology and equipment, energy saving and environmental protection glass technology and equipment.

12 | www.exhibi onshowcase.com

Asia’s Most Comprehensive Media Pla orm For MICE

News Buzz

June 2021

As The Second Wave Tapers Off, India Expo Mart Plans To Reopen For Exhibitions And Conventions

rom the last 16 months, the whole world has been facing the heat of Covid pandemic which has severely pounded lives, not only on a healthcare level, but also by brining a complete halt to physical economic activities related to trade fairs, conventions and expos. However, now with tapering off the 2nd wave and also a very extensive vaccination programme being carried out across the country, India is all set to open exhibitions and conventions for visitors from all across the globe at the State-of-the-Art Exhibition and Convention Centre i.e.

India Expo Centre & Mart located in Greater Noida, nearby the National Capital Delhi.

F

The Ministry of Tourism, Government of India, in its latest tweet on 17th June, 2021 has acknowledged India Exposition Mart as the leading venue for MICE events and for providing world class infrastructure to renowned Indian & international tradeshows. The Ministry also mentioned in tweet that given its huge venue size of over 2,35,000 sq. mt. in Greater Noida, IEML has hosted 9 out of 12 largest shows of India, across

13 | www.exhibi onshowcase.com

various industry sectors and has set the highest quality benchmarks in the industry.

The Ministry also highlighted that IEML is coming up with its own in-house hotel accommodation for 128 rooms that will support the existing inventory of 15000 rooms of budget and 5 star hotels in the vicinity of the region. With purpose-built venues like India Expo Mart, India is ready to welcome the world of exhibitions and business opportunities.

Dr. Rakesh Kumar, Chairman India Expo Centre & Mart and Director General, Export Promotion Council for Handicraft welcomed and thanked the Ministry of Tourism for the gesture and hoped that with such positive signs, normalcy would soon return as far as organisation of exhibitions and conventions in the country is concerned and further said that the venue is all set to resume operations once again with all SOPs for adherence to Covid Protocols in place. During the brief period of normalcy just before the 2nd wave hit the country, two physical shows namely Indus Food and SATTE were

successfully organised in the month of March, 2021, added Dr. Kumar.

The venue has proved itself to be a world class facility and has hosted 9 out of the 12 largest show in India like IHGF Delhi Fair, Auto Expo-The Motor Show, ELECRAMA, ACREX, India ITME, Print Pack, Paperex, Electronica & Productonica, LED Expo.

Asia’s Most Comprehensive Media Pla orm For MICE

News Buzz

June 2021

Messe Frankfurt India Announces New Dates For The Launch Edition Of Light + LED Expo India

Raj Manek, MD & Member of the Board Messe Frankfurt Asia

he mega trade event that aims to unify the entire Indian lighting industry under one roof will be held in November 2022. The launch edition of Light + LED Expo India organised by Messe Frankfurt India and ELCOMA will provide exhibitors and visitors with planning flexibility and make way for stronger trade opportunities.

With the aim to reunite lighting industry stakeholders at an opportune time, organisers Messe Frankfurt Trade Fairs India Pvt Ltd and apex lighting body Electric Lamp and Component Manufacturers Association (ELCOMA) have announced that the biggest lighting exhibition in the country, Light + LED Expo India will make its debut from 3 – 5 November 2022 at Pragati Maidan, New Delhi.

T

Talking about the launch edition, Mr Raj Manek, Executive Director & Board

14 | www.exhibi onshowcase.com

Member, Messe Frankfurt Asia Holdings Ltd shared: “LED Expo and Light India have created a niche in the lighting industry by being the top choice for trade. With the enormity at which these shows are hosted, there is no doubt that the launch edition of Light + LED Expo India will converge the entire lighting industry on a global level.”

“Our aim with this strategic merger is to make India a hub for investments in the lighting sector and to provide equal trade opportunities for domestic as well as international stakeholders. I am condent that the new dates will allow us to accomplish the goals we have set for the momentous platform,” Mr Manek elaborates.

While the launch edition of Light + LED Expo India has been postponed this year, the 2021 edition of LED Expo New

Delhi will be held from 18 - 20 November as per the schedule. Sharing insights on the Indian lighting industry, Mr Shyam Sujan, Secretary General, Electric Lamp and Component Manufacturers Association (ELCOMA) said: “The Indian lighting market is valued at INR 3 billion in 2021 and will register a year-on-year surge in the next three years at 10% to 11% with LED market having a share of 92% of total lighting value.

This demonstrates that India has the potential to become the world’s most lucrative market for lighting and components industry. We want the exhibitors and visitors to make the most of the business opportunities offered at Light + LED Expo India and the dates for the upcoming edition were decided in tandem with the industry’s stakeholders.”

Asia’s Most Comprehensive Media Pla orm For MICE

News Buzz

June 2021

CII Elects Tata Steel CEO And MD T V Narendran As Its New President Sanjiv was the Chairman of CII Western Region during 2019-20 and has led CII National Committees on Insurance & Pensions and CII Taskforce on Fintech.

He has several awards to his credit including AIMA’s Managing India Awards – Entrepreneur of the year 2019, ET’s Business Leader of the year 2018, Financial Express Best Banker of the year 2017-18 and Ernst & Young Entrepreneur of the year in 2017.

ollowing the AGM, at its National Council Meeting, the Confederation of Indian Industry (CII) elected its new office-bearers for the year 2021-22. T V Narendran, CEO & Managing Director, Tata Steel Limited, has assumed office as the President of CII for 2021-22. He takes over from Uday Kotak, Managing Director & CEO, Kotak Mahindra Bank Limited.

F

T V Narendran has been engaged with CII for many years at the State, Regional and National level. He was the Chairman of CII Eastern Region during 2016-17 and has led CII National Committees on Leadership and Human Resources besides being Chairman of CII Jharkhand. He was also the President Designate of CII for 2020-21. Narendran

15 | www.exhibi onshowcase.com

is an alumnus of IIM Calcutta and NIT Trichy. He is a recipient of Distinguished Alumnus Awards from NIT Trichy and IIM Calcutta. He is also the Chairman of the Board of Governors of XLRI Jamshedpur and the Vice President of the Indian Institute of Metals. He was a member on the Board of the World Steel Association and is a member of its Executive Committee. He was the cochair of the Mining & Metals Governors Council of the World Economic Forum from 2016 to 2018.

Sanjiv Bajaj, Chairman and Managing Director of Bajaj Finserv Limited, is now the President Designate of CII for 202122. He has been engaged with CII for many years at the Regional and National level.

Sanjiv is an alumnus of Harvard Business School, USA and a Member of the Board of Indian School of Business, Member of International Technology Advisory Panel of Monetary Authority of Singapore and Regional Stewardship Board for India and South Asia 20192020 of World Economic Forum.

Pawan Munjal, Chairman and CEO, Hero MotoCorp Ltd., takes over as CII Vice President for 2021-22. He has been closely associated with CII for almost 30 years. He has been the Chairman of CII Northern Region during 1996-97 and has led several CII National Committees including on Sports, Environment and Technology & Innovation. Under his leadership, Hero MotoCorp became the world’s No. 1 two-wheeler company in 2001 and has successfully retained this position to date – for 20 consecutive years. Pawan is also a sports enthusiast.

Due to his own personal commitment and passion, Hero MotoCorp is one of the largest corporate promoters of multiple sporting disciplines around the globe, including Golf, Cricket, Field Hockey, Motorsports, and Football. He has several awards to his credit including Hockey India, FIH President’s Award 2021, CNB Visioneer of the Year 2021 and Business Leader of the Year at the Economic Times Awards for Corporate Excellence 2021.

Asia’s Most Comprehensive Media Pla orm For MICE

News Buzz

June 2021

Informa Markets India Launches Namaste – Leaders’ Playbook And Initiates Vaccination Drive

nforma Markets in India marked Global Exhibitions Day (GED) 2021 on 2 June, launching its Namaste-Leaders’ Playbook, an enewsletter for the Indian market offering deep dives into industry trends, forecasts and insights.

I

Informa Markets also announced a vaccination drive for its employees and their families. The company says the initiative will help keep team members safe, stop the spread of the virus, and prepare for the face-to-face edition of trade expos. Earlier this year, Informa Markets created the unique AllSecure safety standard, a major contribution to ensuring a secure experience for exhibitors and visitors. It also introduced the Travel Safety Guide, a document covering the safety of employees and designed to help employers meet their care obligations for staff travelling on business.

During the pandemic Informa Markets in India has also been upskilling and

training its staff and organising webinars on motivation and wellness.

Mr Yogesh Mudras, managing director Informa Markets in India, said: “Observing Global Exhibitions Day 2021, even as India continues to battle the pandemic, was a re-affirmation of the power of exhibitions to revive the economy. While our hearts go out to everyone affected, it is heartening to witness our industry’s never-say-die spirit.

Exhibitions continue to serve businesses by diversifying services, while awaiting the eventual resumption of the face-toface format. Our matrix of over 130 solution-centred digital and live deliveries has lessened the blow on sectoral businesses and livelihoods, curated insights and roadmaps while repurposing young talent.”

“Going forward, we will offer turnkey hybrid engagements, physical and virtual platforms for an engaging and immersive experience for our customers,” Mudras added.

UBM India) hosts over 25 large-scale exhibitions and 40 conferences a year.

The company has offices across Mumbai, New Delhi, Bangalore and Chennai.

Informa Markets in India (formerly

16 | www.exhibi onshowcase.com

Asia’s Most Comprehensive Media Pla orm For MICE

News Buzz

June 2021

RBI Creates Liquidity Window Of Rs 15,000 Crore To Help Hotels, Tourism

he Reserve Bank of India (RBI) announced creating a special liquidity window of Rs 15,000 crore with a tenor of 3 years at the repo rate to provide liquidity support to the contact-intensive sectors hit by Covid-19.

T

The special liquidity window encourages banks to provide fresh lending support to hotels, restaurants, tourism, aviation ancillary services, and other services

including private bus operators, car repair services, rent-a-car service providers, event/conference organizers, spa clinics, and beauty parlours/saloons. These sectors have seen the biggest impact due to the second wave as authorities started imposing lockdown measures to curb the spread of the virus.

These sectors will be permitted to park their surplus liquidity, equivalent to the size of the loan book created by them under this scheme, under the reverse repo window at a rate which is 25 basis points (bps) lower the repo rate, or 40 bps higher than the reverse repo rate.

“In order to mitigate the adverse impact of the second wave of the pandemic on

certain contact-intensive sectors, a separate liquidity window of Rs 15,000 crores is being opened till March 31, 2022 with tenors of up to three years at the repo rate”, said RBI governor Shaktikanta Das in Mumbai after a meeting of the monetary policy committee. The repo rate stands at 4 per cent and the reverse repo rate stands at 3.35 per cent. Among other relief measures taken by RBI to mitigate the impact of the second wave of the virus is, it has expanded the coverage of borrowers under the restructuring 2.0 scheme. Now, MSMEs, non MSMEs small businesses, and loans to individuals with aggregate exposure of Rs 50 crore will be eligible for restructuring. Earlier the threshold was set at Rs 25 crore.

New Dates For Media Expo New Delhi And Mumbai Editions n account of the developments around the current Covid-19 situation and its relative impact on the safety, well-being and continuance of business, Messe Frankfurt India has announced new dates for the New Delhi and Mumbai editions of Media Expo.

O

Even as companies look forward to economic revival, the continued difficulties posed by the pandemic make it necessary for industries to recover, plan and prepare before they can get down to business. The organisers feel that moving the show ahead will allow this additional time and is a necessary step that will in-turn create a healthy business environment when the industry can finally come together. “Exhibitors, just like organisers, are working around undefined parameters which require adequate planning flexibility. We are

17 | www.exhibi onshowcase.com

glad to have the support from the industry and our exhibitors whose interests are at the centre of this decision,” shared Mr Raj Manek, Executive Director and Board Member, Messe Frankfurt Asia Holdings Ltd. While the New Delhi edition is scheduled to take place alongside India’s renowned exhibition for the Lighting Industry – LED Expo, from 18 – 20 November 2021 at India Expo Mart in Greater Noida, the Mumbai edition will open its doors on 12 – 14 May 2022 at the Bombay Exhibition Centre. Focused on working together with venue and service providers to align safety measures with government guidelines, Mr Manek added: “Right now, our focus is on the well-being of our exhibitors, visitors, employees and all stakeholders and we wish for everyone to be safe and in good

health. In the coming months, our efforts will be strongly focused on meeting safety requirements and working in cooperation with venue authorities, service providers and all stakeholders to implement resolute measures.”

With a comprehensive safety concept under the ‘MFISafeConnect’ standards, Media Expo’s New Delhi and Mumbai editions aim to re-unite the creative chain of Indian advertising industry and aid business recovery.

Asia’s Most Comprehensive Media Pla orm For MICE

News Buzz

June 2021

Messe Düsseldorf India In Partnership With All Things Nice Expands Prowein Education Campaign To ProWine Mumbai, Bringing Together The Wine And Spirit Fraternity To A Major International Event In Mumbai 17 - 18 November 2021 at The St. Regis Mumbai.

ProWine Mumbai will be jointly organised by Messe Düsseldorf India and All Things Nice, which is India’s leading wine, spirits and luxury marketing consulting and events agency.

esse Düsseldorf India as one of the leading trade fair Organizers in India is constantly working on the development of new innovative platforms for the various industrial sectors. One of its recent business development initiatives, the ProWein Educational Campaign made its foray in 2018 bringing together the Wine and Spirits industry in India in form of masterclasses, educational seminars and promotional activities. THE WORLD’S No. 1 International Trade Fair for Wine and Spirits, ProWein, which takes place in Germany every year, was the godfather for this new event in India.

M

The positive response and great appreciation of the industry stakeholders at ProWein Educational Campaign in 2018 and 2019 paired with the sector’s growth forecast prompted the Organizer to enhance the event into a fully-fledged trade fair with a comprehensive conference program. ProWein Educational Campaign becomes ProWine Mumbai and is scheduled from

19 | www.exhibi onshowcase.com

“We are very excited to include ProWine Mumbai to the family of the ProWein World. By doing so, Messe Düsseldorf India continues to adapt its global expertise in developing new subjects to promising markets like India.

This initiative provides an opportunity to create a unique meeting point for the entire Wine and Spirit market in India, where the community and industry experts join to further cultivate the growth of the industry. We are so pleased and look forward to working together with Mr. Nikhil Agarwal, Founder and CEO, All Things Nice, to develop the biggest event for the Wine and Spirit industry in India attracting all stakeholders in one platform.” Mr Thomas Schlitt, Managing Director, Messe Düsseldorf India states.

Joining the ProWine family of events, Mr Nikhil Agarwal, coorganiser of ProWine Mumbai and Founder, All Things Nice, adds “ProWein is the world’s largest trade fair for wines and spirits and we are proud to be co-organisers of this prestigious landmark event series in Mumbai, India. By showcasing the very best of Wine, Spirit, Craft Beer

exhibitors, backed by truly inspiring and educational masterclasses, we strengthen the future development of the Indian market. Physical events with real tastings and personal networking are indispensable to the international wines and spirits industry and even more important in India”.

The previous editions of ProWein Educational Campaign attracted 16 speakers for 18 masterclasses representing 87 domestic and international brands with 400 delegates for wine and spirit tastings by industry experts, workshops, discussion forums and presentations.

Amongst other partners, All Things Nice was instrumental in curating some of the masterclasses and marketing of the previous editions of ProWein Educational Campaigns. The two-day events at ProWine Mumbai 2021 is anticipated to be the leading international event in the Wine, Spirits and the allied industry in India bringing exhibitors from International and Indian wine and spirit companies along with masterclasses which will be led by leading industry speakers and experts. There will also be a networking evening for trade attended by HORECA, trade media, the wine and spirits trade and a consumer tasting evening on the evening of Day 2. All safety protocols for the ongoing pandemic will be put in place by the venue and organisers for the trade visitors as well as consumers attending the event.

Asia’s Most Comprehensive Media Pla orm For MICE

News Buzz

June 2021

Travel Services Market In India To Observe $ 11.11 Billion Growth During 2021-2025 | Technavio he travel services market in India is poised to grow by USD 11.11 billion during 2021-2025, progressing at a CAGR of almost 12% during the forecast period. The report on the travel services market in India provides a holistic update, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis.

The report offers an up-to-date analysis regarding the current global market scenario and the overall market environment. The market is driven by an increase in the number of M&A, partnerships, and strategic alliances.

: Companies Mentioned

T

The travel services market in India analysis includes the service and booking segments. This study identifies the increasing adoption of online payment platforms as one of the prime reasons driving the travel services market in India

Ÿ Ÿ Ÿ Ÿ

growth during the next few years.

This report presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters.

The travel services market in India covers the following areas: Travel Services Market in India Sizing Travel Services Market in India Forecast Ÿ Travel Services Market in India Analysis Ÿ Ÿ

Ÿ Ÿ Ÿ Ÿ Ÿ Ÿ

Airbnb Inc. Cleartrip Pvt. Ltd. Cox and Kings Ltd Indian Railway Catering and Tourism Corp. Ltd. ITC Ltd. MakeMyTrip Ltd. Oravel Stays Pvt. Ltd. Thomas Cook India Ltd. TripAdvisor LLC Yatra Online Inc.

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

GJEPC To Organise International Gem & Jewellery Show (IGJS) In Dubai from 14th To 16th August 2021 JEPC, the apex body of gem and jewellery trade in India with the support of Govt. of India, is organising the inaugural International Gem & Jewellery Show (IGJS), an inperson exhibition, in Dubai from 14th to 16th August 2021. Colin Shah, Chairman, GJEPC said, “To cater to the pent-up demand and a call from exhibitors and buyers for a physical show as the pandemic recedes, GJEPC is organising the first ever IGJS in Dubai.

We are expecting top decision makers from the UAE, the Middle East & other targeted regions like Africa and China to attend the event.”

across the world, as key export markets such as the USA, Hong Kong and the UAE have opened up for economic activities and are witnessing considerable demand for diamonds, gemstones and jewellery.” The Middle East is one of India's biggest gem and jewellery markets, accounting for 40% of total exports. Although flights between India and the Middle East nations are currently suspended, the GJEPC is hopeful that the rapidly declining rate of covid infections in India may result in a resumption of air connectivity by the end of June, giving participants adequate time to prepare.

Shah added, “A physical exhibition in Dubai this August will be an ideal way to connect with international clients from

IGJS Dubai is backed by the Department of Commerce, Government of India, which has directed the Indian

G

20 | www.exhibi onshowcase.com

Embassy in the UAE to extend support to the show. GJEPC will ensure all possible safety measures at the event, as per the mandated protocols of the Government of UAE, which will ensure safety for all and boost the confidence of visitors at the event. The targeted buyers for IGJS Dubai include prominent jewellers from across the Middle East, Bangladesh and Sri Lanka.

Asia’s Most Comprehensive Media Pla orm For MICE

News Buzz

June 2021

Coronavirus Vaccination Drive At Messe Muenchen India, Mumbai Office ith the intention to safeguard employees from the deadly coronavirus, Messe Muenchen India organised a vaccination program for staff members on 3rd June at its Mumbai corporate office.

W

Employees were encouraged to enlist their immediate family members for

21 | www.exhibi onshowcase.com

vaccination. Nearly 44 employees availed this facility. The human resource team at Messe Muenchen India ensured that this event was seamless. The program stringently followed all government rules and guidelines adhering to COVID-19 protocol. It is an effort to contribute to the vaccination drive in India.

On this occasion, Anita Noronha, Head

– Human Asset Management of Messe Muenchen India said, “Currently, the vaccine is the most potent shield known to arrest the pandemic growth and its adverse consequences. We deeply care about the health of our employees, and this step is taken in line with our 'People First' philosophy.”

Asia’s Most Comprehensive Media Pla orm For MICE

EL A

Fro m

Ind ia n gio Re

ud T

Media Partner Of UFI & I

Pro

oB

h eT

e usiv xcl eE

Virtual Shows, Webinars Covered Thousands Of Onsite Shows

Associa on Buzz

8

MICE Showcase

Golden Years

Interviews With The Industry Leaders

of Service to MICE Industry

Exhibi on Excellence Awards

MICE Youth Compe on

India MICE Alliance

India Exhibi on Directory Interna onal M.I.C.E. Showcase 2.0

THANKS TO ALL INDUSTRY ASSOCiATiONS & BODiES FOR THEiR SUPPORT

Conferences Exhibitions Events

India Trade Promotion Organisation (ITPO) (A Government of India Enterprise) Department of Commerce

Meetings

India's leading Media for MICE

GLOBAL ALLIANCE INDIA MICEMICE ALLIANCE

Cover Story

June 2021

In Conversation With The

1st Ever Woman President Of IEIA Ms. Sonia Prashar has been working in the Trade Fairs Industry for more than 21 years.

At present, she holds the position of Deputy Director General at the IndoGerman Chamber of Commerce and is also the Chairperson & Managing Director NürnbergMesse India Pvt. Ltd. NürnbergMesse is one of the 15 largest exhibition companies in the world. They organise trade fairs at the Nürnberg Exhibition Centre and worldwide in fields that include Building & Construction, Electronics & Security, Process Technology, Retail & Consumer Goods, and Social & Public. Exhibitors and visitors benefit from their international network, custom fair concepts, and innovative services. True value-added – in keeping with their slogan "Turning ideas into value."

A Science Graduate with specialization in Education & German Language and Certification in Business Management & International Relations from the London School of Economics and Political Science, she is responsible for the Chamber ’s active role in Indian Trade shows in all the regions and promoting ‘Trade Fairs’ as an effective tool for marketing, while looking out for new possibilities and making a judicious selection in the changing market.

NürnbergMesse India under the leadership of Ms. Prashar, is today one of the fastestgrowing trade fair companies in India, with 15+ shows spread across various industry verticals.

24 | www.exhibi onshowcase.com

Asia’s Most Comprehensive Media Pla orm For MICE

Cover Story

June 2021

ES. At the onset, please accept our congratulations for becoming the 1st woman President of IEIA. What are your thoughts at this moment and what key priorities have you set for yourself for the coming one year?

Sonia Prashar. Thank you very much. I am honoured and humbled to take over the presidency of IEIA, the most important and apex association for the Exhibition Industry in India. At IEIA, we will continue to progress with our vision, together with the industry, establishing vital goals, which will be woven in the narrative of the Indian Exhibition Industry. Three immediate key vision points from my side would be: SKILLING & UPSKILLING: Ÿ

Training for the on-ground workforce to meet the Industry standards we are aiming and aspiring for, this is where we can make a difference and an impact through skilling.

Ÿ

The development of Exhibition Professionals through trainings and workshops has to be continued as another important part of our agenda on upskilling.

INDIA NARRATIVE AS AN EXHIBITION DESTINATION: Promote India as an attractive “exhibition destination” while showcasing world class exhibition venues available today with impressive expansion plans, highlighting new infrastructure projects in pipeline and the multiple growth sectors in India, thereby enhancing the scope of our offerings through new ideas plus innovations.

ADVOCACY: Continue our ongoing efforts of presenting the cause and relevance of the Exhibition Industry to relevant government authorities and stakeholders by articulating strongly our position and highlighting the immense contribution of exhibitions industry towards the economy and job creation.

This becomes even more pertinent in the economic revival post-covid era to come.

ES. With exhibitions coming to a halt due to the pandemic, there is a question mark on the future of exhibitions. Many people have doubts on the revival of this industry and believe that virtual will replace physical. What is your opinion in this regard and do you feel that the physical exhibitions will be back?

Sonia Prashar. The last fifteen months of the pandemic have given us an opportunity, to our industry, to internally assess our strengths and weaknesses, enhance our digital 25 | www.exhibi onshowcase.com

infrastructure, build agile teams and offer innovative solutions. This phase has in fact, inspired the industry to introspect and enhance the scope of their offerings to cater to the new age customer. Data analytics, automation of processes, improved interfaces are just some of the elements which have been worked upon. And in the midst of this all, it is the continued support from each stakeholder, which has been extremely encouraging.

The power of face-to-face networking is here to stay, and this was strongly reaffirmed by the response generated by the few physical events which took place in the interim. Physical exhibitions will absolutely be back, nationwide vaccination drives are in full swing, besides the medical fraternity is developing several alternative solutions and many countries around the world are already getting back to pre-covid times of living but with precautions in place. Dubai has successfully staged some events, Germany is also in the midst of preparing for events starting September, as also USA where events are being held with the necessary precautions. Communities will now be interacting via hybrid formats with a greater integration of virtual and face to face events. Live exhibitions have been and continue to remain the most successful and effective tools to creatively match the needs of an exhibitor and a visitor.

ES. India has often been called as a sleeping elephant in the global exhibition industry. China on the other hand, has been the raging lion. Do you feel that India can shine on the global exhibition radar? Please throw some light on the MICE (exhibition) infrastructure available in India to hold world class shows.

Sonia Prashar. I would say India has been slowly and gradually building the exhibition industry and network, in complete alignment with the industries we serve. Every country has a different ecosystem and mandate and therefore it is perhaps its complex to compare. Presently we have 25 purpose built venues in the country for hosting exhibitions with a total indoor capacity of 4,37,000 sqm.

Additionally approx 2,00,000 sq mtrs is being planned through expansions and new venues in next 2 years. While venues such as IEML (Greater Noida, NCR), BIEC (Bengaluru), Pragati Maidan (New Delhi), HITEX (Hyderabad) and BEC (Mumbai) are enhancing their capacities and infrastructure, new venues such as Reliance Jio Centre (Mumbai) and India International Convention & Expo Centre (IICC) (Dwarka) will offer state of the art solutions and will add to our growing venue capacities. India still has a lot of untapped potential, and personally I have always believed in the age old adage, that slow and steady wins the race. In view of current scenario, I would perhaps recoin the same to say steady and consistent wins the race.

Asia’s Most Comprehensive Media Pla orm For MICE

Cover Story

June 2021 busy, motivated and inspired and at the same time communicate with them, hear them out and lend a sense of empathy. The current circumstances were not envisaged by anyone; therefore, it becomes even more crucial that we let the power of humanity win amidst these times, be there for each other. We have used the past year to further skill and upskill our team and give them tools which will be useful once business resumes fully.

ES. How have you geared up NMIND in these times to take on the challenges in the ‘new normal’? Have the processes and outlook undergone a change since the pandemic?

As Steve Maraboli said, “When you put yourself in the customer’s shoes and begin your dialog from there, an immediate connection develops that stems beyond basic commerce”.

ES. With over 25 years of experience in senior management roles, please tell our readers about your exciting professional journey.

Sonia Prashar. The journey has been remarkable and extremely rewarding. The milestones range from my first standalone event to managing a portfolio of 20+ events, the possibility to bring newer shows to the Indian market and creating forums which have succeeded in supplementing the industries we serve, perfectly. Presently I am thoroughly enjoying my stint as the President of IEIA, connecting and collaborating with the whole exhibition ecosystem. In all of this, my most valuable asset has been the network I have created and the various inspiring mentors I have interacted with during the course of this journey.

ES. With the challenge of juggling multiple leadership roles and donning various hats, with each role, comes different responsibilities. How do you ensure commitment & excellence in each one of them?

Sonia Prashar. So long as you enjoy every role and do it with all sincerity, the process becomes extremely rewarding. I love the exchange of ideas and the opportunity to connect with different personalities, there is always much to learn. The key is to empower a team which drives the organisation for you, act as a friend, guide and advisor to them and allow them to take forward the vision of the company.

ES. Taking a cue from the question above, please tell us how do you manage your human resources and lead them to stay relevant & inspired, even amidst such troubled times?

Sonia Prashar. Tough times don’t last, tough people do. So, the essential thing to do as a leader is to keep your team 26 | www.exhibi onshowcase.com

Sonia Prashar. Digital transformation, further refinement of processes, creating new frameworks and offerings and also creating programs to support the industry in general are some of the steps which were taken in the past year. The time was well utilised to enhance our structures and processes.

ES. What is your vision for Indo-German Chamber of Commerce? How many German companies are active in India and what are the major sectors they serve?

Sonia Prashar. German companies are positive about the future outlook of India and plan to strengthen their presence here. Their plans are in line with the role they envisage India to play in their global strategy. Indo-German Chamber of Commerce has been strongly supporting these companies for more than six decades now by playing the role of a facilitator. Spread across India with offices in New Delhi, Mumbai, Bengaluru, Chennai, Kolkata, Pune and a liaison office in Düsseldorf, the Chamber completed 65 years of inception in 2021 and has a promising journey ahead.

For German investments, Maharashtra is the most preferred destination. Karnataka, New Delhi and Tamil Nadu follow.

In terms of sectors manufacturing, electronics, automotive, chemicals, R & D, IT and Services are the leading ones.

India offers German companies a conducive business atmosphere and a highly qualified workforce. We have close to 1800 German companies represented in the Indian marketplace amongst which are several hidden champions, besides the market captains. This is also the year when India and Germany mark 70 years of establishing diplomatic relations. India was one of the first states to recognise the Federal Republic of Germany diplomatically after the Second World War. Since then, what followed was years of successful cooperation.

ES. Can you throw some light on the recently published German Indian Business Outlook 2021? What was the

Asia’s Most Comprehensive Media Pla orm For MICE

Cover Story

June 2021

survey and some of its major findings?

Sonia Prashar. India remains an attractive investment destination, the potential the country has to offer is huge and not yet fully explored. Rising incomes, favourable growth patterns and overall ease in doing business are being seen as some of the factors which will drive growth. Respondents to the survey were especially positive about the recovery of the economy at a faster pace, reliability of their business partners in India as also the ongoing development of infrastructure.

India and Germany have been working very successfully in the topic of skilling and there is still much to do. German companies see a huge internal demand for their products and services, owing to a very strong young demographic in India.

ES. There are exhibitions that have existed over a hundred years, which have witnessed wars, epidemics, dot com and global recession and still continue to hold dominance. How resilient do you feel is our industry in context to the present situation of Covid-19 pandemic?

Sonia Prashar. Our Industry is an epitome of resilience and will continue to withstand the winds of change. The resilience in fact has been developed through decades of enduring the above-mentioned challenges. But what makes the industry sustain and survive is the need for human connection. The future will be hybrid, integration of digital elements but with a strong human centred approach. The consumers today are a lot more aware and technologically savvy; they want more catered solutions, better ROI and look at positioning their offerings in more unique ways.

ES. What are the areas which will see drastic changes? What would be top 3 Tech Trends of MICE industry in the next one year?

Sonia Prashar. The top 3 trends I can predict at this stage is that there will be many mergers and partnerships being formed in the next few years and we will witness the emergence of stronger entities, digitalisation will drive our processes and growth, putting the exhibition Industry on par with other developing Industries, data, analytics, newer smarter technology will become more integrated into our day-to-day style of working. Lastly a more customer centric approach will mark a key shift in the way the industry has operated in the past, by applying new methodologies such as design thinking, there will be an attempt to create solutions which are rooted in empathy and understanding the demands of the exhibitors and visitors better.

ES. What are some of the digital / technological aspects that have impressed you over the last one year? What would be your message to the industry at this time?

Sonia Prashar. I think, the fact that we managed to stay connected with our exhibitors and visitors by harnessing the power of technology, is a big achievement be it through webinars or virtual events or social media. The connection in fact has improved and turned into a continuous engagement instead of being centred around the show. I would urge all stakeholders to remain hopeful and positive, as tides always turn and we will come our stronger than ever. Use the time to develop new solutions and enhance the scope of the Industry.

CURRENT EC MEMBERS FOR THE TERM 2019-21

SONIA PRASHAR PRESIDENT

RAKESH KUMAR EX-OFFICIO PAST PRESIDENT

SUDEEP SARCAR VICE PRESIDENT

BHUPINDER SINGH HONORARY SECRETARY

GAURAV JUNEJA TREASURER

YOGESH MUDRAS EC MEMBER

RAVINDER SETHI EC MEMBER & INTERNATIONAL AMBASSADOR

SOORAJ DHAWAN EC MEMBER

UBAID AHMAD EC MEMBER

DHARAMPAL SINGH MALHOTRA EC MEMBER

27 | www.exhibi onshowcase.com

Asia’s Most Comprehensive Media Pla orm For MICE

Interview

June 2021

Global Gaming Expo to Return to Las Vegas in October 2021 The gaming industry's premier trade event will convene the worldwide gaming industry for the rst time since the COVID-19 pandemic began he American Gaming Association (AGA), with partner Reed Exhibitions, formally announced plans to move forward with Global Gaming Expo (G2E) 2021 as an in-person event with additional virtual components October 4–7, 2021 at the Sands Expo in Las Vegas.

T

Following a one-year in-person hiatus due to the coronavirus pandemic, G2E will coordinate with the Sands Expo & Convention Center, federal, state and local authorities, and partners to safely reconvene the global gaming industry for the first time since 2019. “For over 20 years, G2E has been the leader in uniting the global gaming community and we are beyond thrilled to come together this October for the industry's hallmark

28 | www.exhibi onshowcase.com

event,” said Korbi Carrison, G2E event director. The announcement comes as Clark County, home to Las Vegas, has lifted all capacity restrictions, and the gaming industry is enjoying significant momentum.Q1 2021 commercial gaming revenue tied for the highestgrossing quarter ever at $11B, underscoring consumer enthusiasm for the sector which was hard hit by the pandemic.

In May, G2E show management fielded a research study to key G2E stakeholders to better understand the impact of COVID-19 on their business, their evolving mindset and objectives, and their plans for attending G2E 2021.

The survey found a strong desire for an in-person G2E to purchase new

products.

Key Findings: Ÿ

More than 8-in-10 respondents said they were either very or somewhat likely to attend the show if it is held in Las Vegas.

Ÿ

When asked about how important attending G2E was in terms of their organization's overall business, an overwhelming majority – 93 percent – said they either had a strong or moderate need for being at G2E in person.

Ÿ

More than 80 percent of those interviewed said they would definitely or probably be purchasing products for their company as a result of attending the show.

Asia’s Most Comprehensive Media Pla orm For MICE

Interview

June 2021

For More Than Two Decades, G2E Has Served As The Signature Event For The Global Gaming Community In Conversation With Korbi Carrison, Director, Global Gaming Expo

ES. Tell us about your journey into the world of exhibitions?

Korbi Carrison. Like many people in the exhibition business, I ended up here unintentionally. I was working in the gaming business, in marketing for a slot machine manufacturer. My first day at a new job the trade show manager left the company. My boss looked at me and asked, “can you do this?” I took the challenge head on, learning a lot along the way. Turns out I was good at it and I loved it too.

Fast forward – I’ve had the opportunity to introduce the behind-thescenes work of the exhibition industry to many colleagues. Some love it, but it isn’t for everyone. It’s exciting for me to work with other people who are as enthusiastic about this business as I am.

ES. The Global Gaming Expo continuously evolves to reflect the growth of industry, what is your expectation from this edition?

Korbi Carrison. We are enthusiastic about this year’s edition, and the environment is changing quickly so it’s early to give expectations.

There’s strong momentum behind the industry as vaccination rates increase and Las Vegas reopens. There is no doubt this enthusiasm will be felt at G2E this fall when the entire industry reconvenes in person for this long-awaited event. Right now, I would say that we are very thankful and optimistic to be back this year.

ES. Tell us about the interactive tools that G2E is offering to create a seamless experience for both exhibitors and attendees.

Korbi Carrison. Many ways that events have traditionally delivered content, convened, or shared information have changed from before the COVID-19 pandemic.

29 | www.exhibi onshowcase.com

Asia’s Most Comprehensive Media Pla orm For MICE

Interview Ÿ

Ÿ

June 2021

With a greater emphasis and integration of new technology in all aspects of this year’s show, there will be virtual and digital components available to attendees, exhibitors, and media.

We are viewing the new interactive tools that are available to us as an opportunity to reach gaming professionals across the globe and to give the entire industry the ability to participate in G2E, even if they are not able to travel to Las Vegas.

ES. What innovations are we witnessing in the gaming and betting industry?

Korbi Carrison. Gaming operators are perpetually innovating to provide customers with engaging, dynamic products. 2020 revenue numbers make clear there is consumer demand for online gaming options, whether sports betting or iGaming. Ÿ

There’s little question that over the past year, iGaming has been an important to help the gaming industry weather the pandemic and has also been important for states garnering tax revenue from it.

Ÿ

The evolution of gaming devices such as slot machines and electronic table games has really raised the bar on the entertainment factor for patrons whether they play in a casino or on some other device. One of the technology advances that influences most of all is the evolution of electronic payments. Patrons expect to be able to engage in play in a safe and convenient manner, potentially without cash. New options are becoming available to satisfy this need.

ES. How has the virus outbreak affected your organization? And, how have you dealt with the situation and gears up for resurgence?

Korbi Carrison. There’s no doubt 2020 was the most challenging year in our industry’s history. The lessons we learned in the early days of COVID-19 shutdowns and reopenings have prepared our industry to weather the remaining months of the pandemic and steadily move forward. Ÿ

The inclusion of virtual options into our event mix has moved us quickly into a situation where we are able to share more information and experiences with people anywhere, which is exciting for our brand.

ES. What do you think will be the trends in the gambling industry over the next five years?

30 | www.exhibi onshowcase.com

Coronavirus and industry impact: Ÿ

The gaming industry has been one of the hardest-hit by the pandemic. Though recovery is well underway, there is still a long road ahead. G2E will explore how the gaming industry has navigated closures and responsible reopening, as well as how the gaming industry can work together to face the challenges ahead.

Sports betting: The sports betting landscape has dramatically transformed since last G2E. 30 states plus DC have legalized sports betting, up from 22 since last October. Ÿ Pent-up demand from the months-long absence of live sports, movement to regulated markets, and new partnerships have contributed to the continued expansion of legal sports betting. Ÿ

Payments modernization: Our partners at the AGA are working with regulators and gaming stakeholders to shepherd a new era in casino payments by introducing digital payments on casino floors. Ÿ Payments modernization will be a key focus of G2E 2021, both in the educational programming and the payments solutions. Ÿ

ES. Talking about the new approaches of learning, how the pandemic has changed the face of Exhibition industry?

Korbi Carrison. If this past year has taught us anything, it is to be agile and plan for all possible scenarios. Through this pandemic, we have embraced new forms of technology that have enabled us to connect with larger audiences, allowing for more diverse participation from the global gaming community.

ES. What are your upcoming plans?

Korbi Carrison. We look forward to announcing registration opening in early July, as well as an impressive roster of exciting speakers, moderators, and enriching educational content in the coming months.

About G2E Global Gaming Expo (G2E) is a gambling industry trade show presented by the American Gaming Association (AGA) and organized by Reed Exhibitions. The flagship G2E convention debuted in 2001. In 2017, G2E was recognized as one of the 25 fastest-growing trade shows by attendance.

Asia’s Most Comprehensive Media Pla orm For MICE

Interview

I

June 2021

n Conversation With Niall Gibbons, CEO, Tourism Ireland

ES. Could you provide the readers with information about your early life and career?

What was an early project you are particularly proud of and an early defining career moment? Please share some major milestones in your professional journey with our readers.

Niall Gibbons. After I graduated, in what was then ESS from Trinity College in 1988, I spent the next four years of my career as an accountant with Coopers and Lybrand. I worked in what was then called ‘Business Services’ – which provided a wide range of services to clients such as audit, tax and consultancy. While certain aspects of the accounting work never appealed, the social side never let me down. I moved on to work in the private sector for a number of years. An opportunity came up in the public sector and I joined the Marine Institute as Financial Controller in 1994 and left as Director of Corporate Services in 2002. The public service was a big change for me. It meant different ways of doing things, a new style of communication and accountability. But the value of the accounting qualification, combined with a capacity to deal with people, was an invaluable combination. In 2002, I moved to Tourism Ireland and took on the role of Director of Corporate Services and Company Secretary. Tourism Ireland was established after the Good Friday Agreement, to promote the island of Ireland overseas as a holiday destination. In June 2009, I was appointed Chief Executive of Tourism Ireland.

ES. The MICE business in Ireland has expanded significantly in the recent years, what do you attribute this development to? What makes it a good place for business events & meets?

31 | www.exhibi onshowcase.com

Asia’s Most Comprehensive Media Pla orm For MICE

Interview

June 2021

Niall Gibbons. India has shown significant growth in MICE tourism to Ireland in recent years. Prominent Indian travel agencies have been promoting Ireland to their MICE clients and increasing the number of MICE groups visiting Ireland.

Today, MICE groups are looking for unique and cultural experiences, state of the art convention facilities and world class accommodation - all salient features of Ireland.

There has also been an increased awareness of Ireland as an ideal destination for MICE travel. MICE visitors have the opportunity to experience Ireland’s stunning natural beauty, its dramatic landscapes, stunning cliff tops and sea views.

Groups can visit Ireland’s beautiful castles that also offer accommodation and event facilities.

There is an opportunity to mix business with pleasure through Irish heritage and culture that is known and celebrated worldwide through Irish music and dance, cuisine, pubs etc. Groups can participate in unique and immersive activities such as gin and whiskey tastings, Guinness tasting, farm tours, Viking settlement tours and even visit iconic shooting locations of the show Game of Thrones. Adventure and sport activities such as kayaking, and golf can be organized. Being a small and compact island, one can travel across the country within a span of a couple of hours. City experiences are interesting, quaint and walkable and one can experience traditional Irish charm.

Connectivity and visas are two key concerns of MICE planners. Ireland is easily accessible from India from the UK, Europe and Middle East. In addition, the British Irish Visa scheme enables Indian visitors to travel freely between Ireland and the UK using the same travel documents i.e. using either an Irish or UK visa. This has significantly made the visa application process easier for most business and corporate travellers, who mostly already hold a valid UK visa. With regards to accommodation and event venues, Ireland is home to a host of fantastic options, from luxury properties to castle stays, from state-of-the-art convention 32 | www.exhibi onshowcase.com

centres to charming estates. Capacities vary from small to large groups. There are a variety of well experienced DMCs and professional conference & event partners that can tailor make itineraries that suit a corporate’s travel requirements.

Another factor that makes Ireland an ideal MICE destination is that it is the only English-speaking country in the eurozone, providing an ideal hub for international associations to meet. Here award-winning researchers, numerous regional corporations and 1,200+ multinationals all come together to produce an international, multilingual melting pot of skills. Ireland is also home to seven universities, 45 Centres of Excellence, numerous research centres and 16 university hospitals, giving access to key opinion leaders, world class speakers, sponsorship opportunities and plenty of conference delegates. With plenty of accommodation options and conference venues, world class restaurants and traditional and adventure activities, stunning natural beauty and access to a skilled talent pool, Ireland is on its way to be a leader in the world of MICE tourism.

ES. We would like to know about the state of key infrastructure and support infrastructure for MICE in Ireland? Can you share about the major convention facilities in your country and the business hotels there?

Niall Gibbons. Ireland has state-of-the-art facilities and infrastructure to support MICE groups of all sizes. As a world-class destination for MICE, Dublin is always ready for business and provides a breath of fresh air for delegates – leaving them feeling completely revitalized. The energetic, can-do approach of Dublin Convention Bureau gives the refreshing freedom to have successful MICE events with a range of practical support available from start to finish.

Dublin Convention Bureau offers site inspections for local organizing committees and international boards at locations across Dublin, including hotels, congress venues and restaurants.

Asia’s Most Comprehensive Media Pla orm For MICE

Interview

June 2021 edges, it’s a stunning destination on the Wild Atlantic Way and the gateway to Connemara. The Galway Convention Bureau works closely with the Meet in Ireland team to ensure your business event surpasses all expectations.

ES. With the decision by the Irish government and Northern Ireland executive about the re-opening of travel to the island of Ireland, what are the plans of Tourism Ireland to entice and welcome back international business visitors?

The vibrant and cosmopolitan city of Belfast is known the world over for its famous hospitality. The city has undergone major transformation and rejuvenation, resulting in a modern hub with a deep current of history. The Visit Belfast team that specializes in their field and ready to welcome delegates to the perfect MICE destination. ICC (International Convention Centre) Belfast is a multipurposebuilt conference facility in the heart of Northern Ireland's capital, Belfast. With the latest event technology, ICC Belfast ensures event stands out in the heart of the city.

Located in the south-west of Ireland, Cork is the second largest city in Ireland. Cork Convention Bureau is the first port of call for businesses interested in meeting in Ireland’s second capital, a cosmopolitan location with rich heritage and contagious energy. Leave the city and find 1,100 km of breath-taking coastline, with stunning islands and championship golf courses. Beautiful lakes, rivers and mountains offer adventure activities, while contemporary hotels provide world-class accommodation. Cork City has some of the great restaurants and craft beer pubs, and visitors interested in Irish whiskey will revel in a tour of the Jameson Distillery in Middleton. Step inside thehistoric city of Derry to discover a place that is warm, witty and welcoming.

The northwest of Ireland is renowned for its beauty, heritage, friendly locals and culture; there’s nowhere that shows off these credentials better than Derry-Londonderry, where your delegates meet a destination that is truly #LegenDerry! The Visit Derry team are MICE professionals and can help to source the best venues, restaurants and local service providers to create a ‘wow’ factor experiences for your clients and delegates. Galway is the ideal location for your next business event. Galway city has charm and vibrancy in abundance. Situated on the western fringes of Ireland, with the ocean lapping at its 33 | www.exhibi onshowcase.com

Niall Gibbons. The recent announcement about the reopening of international travel to Ireland on 19 July is excellent news for everyone working in the tourism and hospitality sector in Ireland. Tourism Ireland has been actively planning for this restart and is now ready to roll out a significant promotional kick-start campaign to entice and welcome back overseas visitors. As of now there is no clear indicator of when borders will open to Indian visitors as this will depend on the dynamic nature of the COVID situation.

ES. MICE events are not just about business. What incentives does Ireland offer in order to create a truly memorable experience?

Niall Gibbons. Meet in Ireland is the first point of contact for global business tourism operators and is responsible for helping meeting planners organize successful international MICE events in Ireland, a world-class destination for MICE. Meet in Ireland works with more than 500 Irish organizations and suppliers and connects with amazing local resources. The island of Ireland is the perfect destination for MICE travel. Meet in Ireland provides practical support and financial assistance to MICE groups that meet the eligibility criteria to make their events successful and memorable. Some of the practical support provided by Meet in Ireland:Introduction to approved DMCs (Destination Management Companies)/PCOs (Professional Conference Organizers) – Meet in Ireland can issue client’s RFP (Request for Proposal) to three approved DMCs, our local experts, who specialize in looking after clients travelling to Ireland. Ÿ Convention Bureaux Supports – They can offer you complimentary venue finding and accommodation sourcing services in Dublin, Cork, Galway, Shannon and Kerry. Ÿ Presentation Toolkit – Should you require assistance presenting Ireland as a destination of choice to a decision-making committee Meet in Ireland can provide with imagery, video, presentation templates etc. Ÿ

Asia’s Most Comprehensive Media Pla orm For MICE

Interview

June 2021

Financial support offered by Meet in Ireland to groups that meet the eligibility criteria are through assistance with site inspection hosting and programme enhancement funding in the Republic of Ireland. Northern Ireland also offers financial support through the Conference Support Scheme, site inspections and familiarization trips assistance, civic hospitality and destination wide support, assistance with designing local entertainment itineraries for delegates, family and friends, literature for delegate packs, free online accommodation booking service, dedicated account manager who will support you through planning, special offers and discounts for delegates, assistance with event services like AV and transport, appointment of a local professional conference organizer or event management agency to support your event if required, tourist information and meet/greet service for delegates and VIPs. ES. What role does Tourism Ireland play in facilitating the growth of MICE industry and support its key stakeholders in the region?

Niall Gibbons. The Tourism Ireland India office has a dedicated sales team which conducts destination presentations to travel agents and promotes MICE to Ireland. Regular familiarization visits are conducted to Ireland for agents to identify products and regions that are relevant and would entice Indian MICE travellers. (eg. Bailey's farm in Wicklow) Tourism Ireland India conducts marketing and promotional activities to be able to promote these relevant products to the Indian market. Regular newsletters are created and disseminated to MICE agents giving them an update on the new attractions, venues, capacities and products of interest.

Tourism Ireland’s annual Sales Mission in India enables Irish industry to travel and meet with Indian travel agents. This also provides an opportunity for the key attractions, hotels and experiences to present their MICE product to the Indian agents first-hand and network with Indian travel agents. (Eg. Winterfell Tours in Northern Ireland is a great Game of Thrones experience and has hosted multiple Indian MICE groups) Tourism Ireland works closely with Meet in Ireland to support and encourage MICE groups. Once a MICE group is confirmed, Tourism Ireland facilitates the visa process by working in close conjunction with the Irish visa office, the corporate and the travel agency. Larger corporate MICE groups are actively assisted by the visa office. This ensures a smooth and efficient visa process.

ES. Tourism Ireland announced their plans for 2021 in a virtual conference entitled “Ready for Recovery". What are your hopes for the year 2021 and ahead, especially in regard to MICE tourism?

34 | www.exhibi onshowcase.com

Niall Gibbons. In certain key markets of the world, Tourism Ireland has launched a new €3.5 million promotional campaign on 7 June to build anticipation for travel to Ireland.

Phase one involves a major digital video campaign - Let's get back to Ireland, which has gone live. Phase two of Tourism Ireland’s kick-start activity will go live in July.

This will be a separate campaign, which will deliver a very clear ‘book now’ message to prospective international visitors and will single-mindedly drive visitor numbers back to Ireland. As international travel begins to restart, the priority for Tourism Ireland will be to keep the island of Ireland front and centre in consumers’ minds. Our kick-start campaign will need to punch through the noise and create an immediate desire to visit.

Tourism Ireland is ready to play its part in the recovery of this sector. Our message is that we can’t wait to roll out the green carpet and welcome back our overseas visitors.

Top trends in MICE tourism 1. Safety, Hygiene and Clean Tourism: The pandemic has encouraged the world to be more hygiene and safety inclined.

This is a habit that many experts believe will be carried forward post covid as well and will ripple through the travel and hospitality industry leaving visitors extremely cautious and careful about the cleanliness of their environment. Hotels, event venues and hospitality professionals will need to take note of this and be able to guarantee the visitor a clean and safe environment.

2. Hybrid Events: Hybrid events are events that incorporate both in-person and virtual, live-streaming elements. Hybrid events are a good way to manage crowd levels, ensure all relevant attendees of the event are able to attend, and offer increased eyeballs and in turn, increased Return on Investment.

The hotel, hospitality and event industry will need to keep up with this growing trend by educating themselves on the technology involved and of course, good internet bandwidth to be able to support hybrid events.

3. Sustainable Tourism: With more and more activism towards environment protection, corporates are shifting their gaze towards sustainable practices and tourism. Experiences that leave a low carbon footprint, little to no impact on the environment, limited waste and zero plastic usage are gaining popularity. Tourism is shifting outdoors and towards nature and nature-based activities are gaining popularity. Younger travellers are engaging in more cultural and local authentic experiences that are environment friendly and this will translate to corporate and MICE tourism as well.

Asia’s Most Comprehensive Media Pla orm For MICE

Interview

June 2021

In Recent Years, OCCC Has Averaged Nearly 200 Events, Including 115 Conventions And Trade Shows

Center en on

onv ounty C C e g n a Or

our Mayor Jerry L. Demings and the Orange County Economic Recovery Task Force on June 3, 2020, right after our major theme parks presented. Strategies included: Implementing our Recovery and Resiliency Guidelines – health and safety guidelines Ÿ Receiving the Global Biorisk Advisory Council's (GBAC) Star Accreditation Ÿ Collaborating with a large established healthcare system in Central Florida Ÿ

Exhibition Showcase Talks To Mark Tester, Executive Director, Orange County Convention Centre ES. Orlando is one of the most-visited cities in the world primarily driven by tourism, major events and convention traffic. Please share your key responsibilities for hosting safe and successful events at Orange County Convention Centre.

Mark. We presented our Recovery and Resiliency Plan to 35 | www.exhibi onshowcase.com

Orange County continues to have a countywide mask mandate. The Center has also implemented multiple health and safety measures to ensure attendees, exhibitors and employees are safe. Increased hand sanitizer stations, staggered attendance, specific entries and exits, extremely wide aisles for the courts with directional signage, floor stickers, temperature checks for all guests entering the exhibit halls and enhanced cleaning protocols are just some of extensive procedures put in place throughout our events.

Through proper social distancing between courts, we have proven that you can create a safe and controlled gathering for sporting events. We were the first convention center nationwide to host large-scale sporting events – safely and without incident.

ES. Orange County Convention Center is one of largest and most modern exhibition and convention centers. Tell

Asia’s Most Comprehensive Media Pla orm For MICE

Interview

June 2021

Mark. We recently launched the we are an industry OCCC Executive Studios, developed leader, affirming in partnership with LMG, the OCCC's our on-site preferred audiovisual partner competitiveness since 1998. We have three locations to and reputation for accommodate the virtual studios – two excellence by safely hosting events from in the West Building and one in the North-South Building based on our other convention client's needs. The new virtual studio destinations. We allows customers to execute their event have hosted about remotely, while connecting to their 70 events since the audiences, speakers, and presenters onset of the LMG, LLC supports Visit Orlando’s rst in-person event of through extraordinary audiovisual pandemic and we 2021, at the Orange County Convention Center! experiences. look forward to hosting about 15 event us about the features and facilities that The Center continues to adapt to the relocations from other destinations for sets OCCC apart from other venues. emerging needs, expectations and 2021, similar in scale to the MAGIC Mark. With our robust exhibit space of technologies of conventions, trade Pop-Up Orlando, OFFPRICE 2.1 million square feet across the West shows and events. With our new Orlando Market and WWIN and North-South Buildings, the Center Executive Studio, conventions and Orlando. is positioned to be able to host live trade shows of every size can access ES. How many regional, national and events and host them successfully with digital equipment solutions to produce international conventions, meetings extensive safety measures put in place. innovative and scalable hybrid events and trade shows, are hosted by the allowing customers to execute their The total 7 million square feet of OCCC? event remotely, while connecting to space, including back of house areas their audiences, speakers, and Mark. The award-winning Orange like dock space and remote parking presenters through extraordinary County Convention Center provides lots has enabled us to host COVID-19 audiovisual experiences. approximately $3 billion in economic vaccinations, testing and events. No impact to Central Florida annually. In other center in the country has the ES. What are your views on technology recent years, the Convention Center exhibit space, regional collaboration and to what extent has your venue has averaged nearly 200 events, and support that we have from our embraced it? including 115 conventions and elected officials, partners, hotels, Mark. First, we have learned that tradeshows that attract more than 1.5 theme parks and local businesses. million attendees to the region each ES. How has the virus outbreak year. For more affected the operations at OCCC? And information about the how have you dealt with the situation Orange County and geared up for trade shows Convention Center's resurgence? events, visit www.occc.net.

Mark. We have a stellar reputation for customer service, flexibility, and for ES. How do you doing the right thing. We also have overcome the great relationships with our customers challenges in and have a very supportive community. conducting and initiating the events in Hundreds of cheerleaders are #CompetingSafely at the We are an economic engine in the new normal?

OCCC for the #OpenChampionshipSeries 2021 All Star Orlando and have demonstrated that World Championship. Best of luck to all of the competitors!

36 | www.exhibi onshowcase.com

Asia’s Most Comprehensive Media Pla orm For MICE

Interview

June 2021

virtual and hybrid meetings support face-to-face meetings – they do not replace them. Virtual and hybrid meetings have kept the community engaged. Hybrid and virtual meetings essentially became a solution during the pandemic mainly because of time, budget and travel – when in-person attendance was not a possibility, but the need to show new products and prospects was still there. It has given the industry an opportunity to have meetings and do business virtually, but still have a face-to-face component.

ES. What are your views on hybrid events?

Mark. Our entire industry is continuing to reimagine and reshape the future of live events. At the OCCC, we are strategically modifying traditional operations, to prioritize the safety of attendees, exhibitors and employees.

ES. What are the aspects which will see drastic changes in event industry?

What are your top 3 goals for 2021?

Mark. First, we want to partner with our customers and help and our industry recover – all with the goal of the Center maximizing and growing our market share. We have collaborated with industry partners like Go LIVE Together!, to show how the convention, trade show and live events industry can host shows with health and safety policies in place.

Second, we are developing strategies to maximize the Tourist Development Tax (TDT) during the recovery, with careful control of OCCC expenditures.

TDT is a tax paid by the guest for hotels and sleeping accommodations in Orange County, which are rented for a period of six months or less.Last, we are revising the Center's long-range plan to develop the next steps for both staffing and our facility as we recover 37 | www.exhibi onshowcase.com

from the pandemic and come out on the other side.

“We want to partner with our clients to help our industry and the Orlando region recover. We know this is a team effort and we are doing all that we can with the sports industry to recover from the pandemic and come out on the other side. We are operated by Orange County Government and our mission is economic development.

Our vison is for Orange County to have the healthiest and most robust economy in the nation. From January through December 2021, we have 103 projected events slated with 952,808 in estimated attendance with a projected $1.85 billion in economic impact.

Here's an example of the economic impact of a recent event that took place, Feb. 9-11, 2021.

During the first weekend of March, we hosted a trio of sporting events in addition to the consumer Orlando Boat Show with 5,000 ordered attendees. The impact of these events in our community is tremendous.

Sunshine Volleyball was hosted over two back-to-back weekends.”

Conven on A endance Economic Impact (Citywide $2,567 per delegate)

Magic Offprice WINN Total:

5,000 483 500 5,983

$12.8 million $1.2 million $1.3 million $15.35 million

ES. What are your upcoming plans?

'Orange County Convention Center braces for busy summer'? What major events are in the pipeline?

Mark. We are an economic engine and have demonstrated that we are an industry leader, affirming our competitiveness and reputation for excellence by safely hosting events from

other convention destinations. We have hosted about 70 events since the onset of the pandemic and we look forward to hosting more than a dozen relocations from other destinations for 2021. We have a robust spring and summer calendar filled with sporting events and conventions.

Those relocated conventions will result in more than 63,000 room nights and an economic impact of $124 million in new business for Orlando. We hope to maintain those relationships so that they consider Orlando and the Center again in the future. New and current sporting events are dominating our spring and summer calendar at the Center providing an estimated $123 million in economic impact with close to 96,000 projected guests. Right now, our Sales Team at the Center is laser focused on the future and ready for our community to make its comeback because we understand how many businesses and local residents rely on activity at the Center for their livelihoods. Here in Orlando, more than 29,300 individuals are employed by activity generated at the Center.

More than 1,200 businesses are impacted by the Center.

ES. What would be your message to the industry?

Mark. Our guiding principles come from our Mayor Jerry L. Demings. His vision is to have a culture of innovation, collaboration and inclusiveness, where a community comes together to solve problems by pooling resources so that we can lift up our citizens and be a good community partner. In being a host site for COVID-19 testing and vaccinations at our remote and offsite garage locations, we are responding to that vision as efficiently as we can with our community. We understand that this recovery is a team effort.

Asia’s Most Comprehensive Media Pla orm For MICE

Interview

June 2021

“Personally, I still prefer the meeting where all attendees are physically present. A successful meeting is also all about the dialogues outside the formal program, in the corridors, during breaks, over meals, etc.”

Michael Bramsnas, CEO And Owner At TCC

“

Michael Bramsnas is the owner and CEO of The Competence Company, often called TCC. Through 30 years, Michael has organized hundreds of corporate meetings, conferences, and events in more than 50 locations worldwide – and of course all over his home turf Denmark, and the other Scandinavian countries. Michael is an immensely well respected peer of the Danish meeting and event industry. This also includes having been asked to be part of a number of different M&E Award jurys through many years. His vast experience includes advising numerous global and local BtB and BtC brands, companies, associations, and public organizations.

ES. As global restrictions are a rat's nest of constantly changing rules, how is TCC planning to develop, plan and execute its upcoming meetings, conferences and events?

”

Michael Bramsnas. The current situation with different restrictions from country to country, and in some larger countries from state to state or even from city to city, it is extremely difficult to develop, plan, and execute a meeting.

Also, restrictions may tighten or be relaxed with only a few days’ notice. As always, when working on a project, we discuss and advice the client which destination(s) would be the most optimal taking into consideration the profiles and number of participants, flight connections and distances, the physical and logistical facilities which the meeting requires to be a success, etc. Now, we also need to take covid restrictions into this equation and come up with the most optimal destination for the meeting.

Once the destination has been decided, it is still quite 38 | www.exhibi onshowcase.com

possible that the covid situation will change. As organizers of meetings and events, it is part of our DNA to be flexible and adaptable. Quite often, we meet obstacles for which we must find a solution to “go around” and we will also find a solution to possible tightening of restrictions. This will also be the case if we are challenged with a tightening of restrictions. One thing is certain: TCC will always have 100% focus on health-safe solutions and, as a minimum, we will comply with the requirements set by the authorities.

ES. Could you provide the readers about your early life and career? What was an early project you are particularly proud of and an early defining career moment?

Michael Bramsnas. After having graduated from Copenhagen Business School, I worked for 12 years as an account manager/director at three different advertising agencies managing a number of both local and international brands. Backed by this experience I decided to start my own

Asia’s Most Comprehensive Media Pla orm For MICE

Interview

June 2021

marketing consulting company. After a couple of months a former client from one of the advertising agencies called and asked if I would like to help with a 3 day conference with 1,200 international participants. It was my first big event ever. It became a great success, and both I and the client discovered that I had a natural flair for organizing the logistical side as well as developing the content. That conference was the turning point and TCC evolved into a meeting and event company. Clients have, however, in most projects through the years benefitted from my sales and marketing background since these elements are important in almost any event.

ES. How would you define "Corona passport"? How does its usage make a show hassle free and a safe one?

Michael Bramsnas. Again, the definition of a corona passport varies from country to country but if you think of it as a proof that the holder of the passport has been fully vaccinated, it will play an important role as a “ticket” to meetings and events. It is an easy and fairly quick way to make sure that the person is not contagious. Typically, corona passports do not show a picture and this means that the person also has to show a picture ID which may slow down the entering process. That is, however, a problem which can be solved by having enough manpower at the entrance. I know that technically there is still a small risk that a vaccinated person may be contagious but we must accept this risk. Otherwise, the world would come to a halt.

There is also a risk when you walk out of your door in the morning.

ES. Which key trends do you currently observe in the Exhibition industry?

Michael Bramsnas. In no particular order, I see a number of trends in the exhibition industry. Ÿ

Ÿ

Ÿ

Virtual platforms. Presenting a product or a service is actually possible virtually, and consequently I think virtual platforms will be more successful within the exhibition industry than within the meeting industry.

Creating relations with the (potential) customer will be a challenge for the exhibitor. That needs to be worked on after the show.

Visitor engagement. Exhibition floors and stands need to be more engaging and exciting. At most exhibitions visitors walk up and down the aisle and stop if they see a stand which might be interesting. That can be done just as easily virtually. In order to attract visitors, in-person exhibitions need to offer engaging and exciting elements.

Augmented Reality. AR has been around for a number of years now, and I believe that the technology is now in the process of moving from laboratories and high tech

39 | www.exhibi onshowcase.com

companies to “ordinary” companies. AR can show products and service in an exciting and visually comprehensible way. Ÿ

Incorporation of SoMe and other media. Most companies typically put the sales people on the exhibition stands while the marketing is caried out by the marketing department. Often with (almost) no collaboration between the two departments. Companies need to tear down the silos and departmental incentive schemes. Everyone in the company should be focused on common targets around customers, creation and maintaining of customer relations, data collection and insights, etc with the end goal of generating sales.

ES. What challenges have you experienced while working with team members post pandemic? How have you overcome the problems?

Michael Bramsnas. Looking at the world as a whole, I am afraid that we are not yet “post pandemic”. Some countries are doing very well (I am happy to say that my own country, Denmark, is one of those) but many are still struggling, and I think it will be another 1-2 years before we can say we are post pandemic on a world scale. Covid-19 will always be here but as with many other diseases, we will learn to cope with it. Working with teammates during lockdown has been feasible but difficult. Even though it has been on a screen, it has of course been great to see people, see smiles and know that they are ok. Online meetings are good for sharing facts and presenting a case/product/service but they are not optimal for being creative together and developing relationships. We have made it work because we had to but we are happy to be back in the office.

ES. Is "in-person event without hybrid essence in it" a real problem in the MICE industry? What has been your personal experience around it?

Michael Bramsnas. I am convinced that virtual and hybrid meetings are here to stay. For companies hosting a meeting/event and their agency, it will be a natural part of defining the strategy to consider whether the meeting should be in-person, hybrid, or virtual. Factors that will influence this decision will include the participants (who and how many do we want to reach), the distances participants may have to travel to the venue, the objectives of the event, the budget, the image which the company/brand wants to send and at the end of the day, also the personal preferences of the decisionmakers.

To organize a successful hybrid meeting, you actually need to organize two parallel meetings – one for the participants in the room and one for the remote participants, and they both need to be engaging and exciting.

Asia’s Most Comprehensive Media Pla orm For MICE

Interview

June 2021

At some points of the meeting the program is the same for the two groups, and at other times they differ. You also need a very attentive and experienced moderator to run the show in order for the remote group not to feel they are secondary to the group physically present. Personally, I still prefer the meeting where all attendees are physically present. All things considered that will give the best results.

A successful meeting is also all about the dialogues outside the formal program, in the corridors, during breaks, over meals, etc.

Furthermore, once your brain has drifted away from the program of the meeting (and it does for all of us), it is a lot easier to get back on track when you are physically among the other attendees than when you are sitting by yourself in front of a screen.

ES. What would be 3 Tech Trends for Event Venues in 2021?

Michael Bramsnas. The speed with which the virtual platforms have developed over the latest 15 months has been incredible.

There are literally thousands out there. Naturally, they will not all survive. 10-15 will emerge as the winners over the coming years as it has happened within most technical developments.

Each will satisfy different needs with the client. Just like one particular venue does not live up to the requirements of all meetings, one particular platform will not work for everybody.

You need to select the platform which best satisfies the needs of the particular event. Data collection and the subsequent use of the insights the data give you will explode. For years, the event industry has been very analogue. Covid has changed that in less than two years. Companies/clients will focus on data insights, and agencies will need to be able to help – or die.

ES. What advice would you give to young people who are just starting their career in this industry?

Michael Bramsnas. The traditional important skills like flair for logistics and handling big groups, creativity and flexibility will still be important in the coming years. A consequence of the rapid digital development which we have seen and which will continue to happen, is that people who want to be successful need to know which opportunities the different digital tools offer, and all through their career they must stay in a learning mode about all the new stuff that keep being developed. A third advice is to “understand the business”. Whether you are employed by the hosting company or by an agency helping out, it is vital to understand “why are we doing this?”, “what are the objectives?”, “which results do we want from this?”, etc. There has been a tendency that organizing a meeting or an A third advice is to “understand the business”. Whether you are employed by the hosting company or by an agency helping out, it is vital to understand “why are we doing this?”, “what are the objectives?”, “which results do we want from this?”, etc. There has been a

40 | www.exhibi onshowcase.com

tendency that organizing a meeting or an event is about logistics and creative thinking. The meeting/event, however, is always part of something bigger and it is almost always just one element out of many other activities. Without understanding the full background and making the meeting match and collaborate with the other activities, you will never be successful.

ES. On a personal note, we are curious to know what keeps you busy when you are away from work?

Michael Bramsnas. When people are asked this question, everyone responds “being with family and friends”. Well, that is also a main thing in my life. Besides that, riding on my road bike gives me much pleasure. 2-3 hours, sometimes even 4-5 hours, riding through beautiful nature and watching the rise and fall of the nature through the different seasons is a wonderful feeling. It is a relaxing break - I almost never think business when riding. I concentrate on the road, the surroundings, and the strengths and weaknesses of my body. Testing myself riding a mountainous road and at the end conquering the mountain is a very satisfying feeling.

ES. What advice from your own experiences would you offer to other nations yet to emerge from lockdown?

Michael Bramsnas. First of all, I believe that vaccination of 70-80% of any population must be goal for all nations.

That will not eliminate covid (it never will be) but it will make us able to control it. Denmark has been quite successful combating covid-19. We have of course also been locked down for months like other nations. From quite early in 2020 our health authorities and government developed a rather extensive testing strategy and easily accessible testing facilities were put up around the country. We were all urged to be tested at least once a week.

When restrictions started to lift it was a prerequisite that testing took place. It was mandatory in most workplaces that employees were tested at least once a week. When schools and universities slowly opened, it was required that all students were tested twice a week to enter.

Testing discloses the infected and for each person infected, authorities have determined the chain of infections and asked everyone to quarantine themselves. The Danish population has been very good at following rules and recommendations as well as going into self-quarantine when needed, and thus the spreading has been kept on a comparatively low level. Of course, this has cost a tremendous lot of money but the government has considered it an investment in keeping the country afloat, and the fact is that right now almost everything is open, masks are only required in public transportation, almost no unemployment, a positive BNP, only 85 hospitalized (out of a population of 6 million) with none in respirator (as of midJune 2021).

Asia’s Most Comprehensive Media Pla orm For MICE

Interview

June 2021 be looking to grow our partners throughout this year Ÿ

“The goal is not intended to replace existing good work but rather shine a light on it and add value” Mike Gamble, CEO of SearchWide Global and Founder and CEO at Tourism Diversity Matters ES. Please tell us about the idea of TDM and how it all began?

Please share with us your professional journey since inception.

Mike Gamble. I have often thought, “wouldn’t it be great to have an organization focused on DE&I for the greater industry 24/7/365”. If there is anything that we can all agree on and collaborate on, it should be this. Especially now. Ÿ

When deciding on who best to lead the effort, picking Elliott as chair was easy and he was a natural choice. A well respected leader in our industry with a passion for DE&I.

Ÿ

Having Greg DeShields run the organization as Executive Director was another easy choice. A highly respected industry leader and DE&I expert who is a Certified Diversity Executive.

Ÿ

When it came time to recruit the inaugural board, it became very clear to me that there was a need for this.

The commitments were swift and the passion contagious, and what a board it is. This is a board comprised of leaders from all sectors of our industry and Diversity experts from outside of our industry. Including higher education institutions.

Ÿ

None of this could have happened without our founding partners. PHLCVB, ConferenceDirect Foundation and SearchWide Global stepped up immediately and we will

41 | www.exhibi onshowcase.com

Lastly, we have an amazing internal team who embraced this vision and made it happen

ES. What are some main pillars of activity to benefit the Tourism Industry?

Mike Gamble. Our 4 pillars are Workforce Development, DE&I, Research and Data and our Apprenticeship program. Let me speak about our Apprenticeship program.

This is a program designed to provide hands-on working experience to ethnically diverse Apprentices interested in pursuing a career in the tourism and hospitality industry.

Potential Apprentices will receive an opportunity to choose a tourism, hospitality, events, venue or sports career path that aligns with their professional career goals. The Tourism Apprentice Career Track (TACT) is comprised of three distinctive tracks: a Destination Track, a Sports Track, and a Meetings & Events Track.

The Apprentice will complete a total of 600 working hours (not to exceed six months) among all three partners and during this time they will gain experience working across multiple departments (i.e., marketing, sales, finance, operations, etc.) They will also gain exposure to other local stakeholders and community partners such as the Airport, Government Agencies, Meeting and Event Organizations, Restaurants and Attractions etc. Upon successful completion of the program, a full-time position will be secured.

ES. How does TDM’s goal help to sustain and expand, fellow industry partners, research institutions, and creates solutions to organizational success?

Mike Gamble. This is a collective impact approach. Not intended to replace existing good work but rather shine a light on it and add value. We will be immediately collaborating with many industry organizations in order to make a difference together. We have already started to share some of the great research currently being done in the industry. Our intent is to absolutely produce our own research but this will take some time as we are only in our 4th month of operation. We launched TDM during the pandemic and the universal industry support has been overwhelming.

ES. What would be a piece of idea that you would like to share with the industry?

Mike Gamble. As you rebuild your organizations, please remember to keep DE&I at the center of your strategic plan and organizational chart, not as a footnote or pillar.

Asia’s Most Comprehensive Media Pla orm For MICE

Insights

June 2021

Message From Kai Hattendorf, MD & CEO, UFI ecently, I travelled to the US, and to Dubai, for the first time again since the pandemic stopped us all in 2020. And while it took extra clearances, and paperwork, and PCR testing to ultimately get to the gate and onto the plane, the journeys themselves were - extraordinarily ordinary. All went smooth, we departed and arrived on time, the staff was friendly, and the planes solidly booked.

Except for the masks that we were all wearing, and other small Covid related adjustments, they were normal flight.

Travel restrictions are easing, and vaccine and testing certifications are speeding speed this up. As I am writing this, the EU Commission is implementing their new policy that fully vaccinated people will be able to fly into EU member states again from the US this summer. AT UFI, the conference in Dubai on May 26 was our first on site,

R

42 | www.exhibi onshowcase.com

face-to-face, in person event again after 15 months.

The most common feedback from the 150 colleagues we gathered? “It feels great.” We were reminded as to how much more we “get done” when we get together instead of video-calling each other on zoom etc. But, where this is not yet possible again – across Asia/Pacific and within Europe – we have been running our annual spring conferences as digital only events.

Because at the same time, the dire developments you had to go through across your country show us yet again that this pandemic is not over, that we cannot let down our guard, and that the road to recovery is not a straight line. So our advocacy work continues, as does our work sharing good practices and standards around how best to run events

right now. Collaboration is and remains key – as the recently released third edition of our “Global Good Practices Guidance” shows again. On the one hand the willingness of so many members to share their approaches with the industry, and on the other hand our collaboration with AIPC and ICCA as three global trade associations serving the business events community.

The pandemic takes its toll, and many of us have lost friends and colleagues. I want to close this column which the equivalent of a moment of silence to commemorate all those you are no longer with us, including my personal friend Bala.

They will not be forgotten. As we rebuild our industry, let’s make sure to do it also in their name! Stay well, and see you soon.

Asia’s Most Comprehensive Media Pla orm For MICE

Insights

June 2021

The 2021 GIPR: Key Data To Make Key Decisions At A Key Moment The countries fueling the exhibition industry‘s growth over the past decade

Trend of net space by country, 2010-2019

j

wc has announced that the 2021 edition of the Global Industry Performance Review (GIPR), is now available for purchase! Jochen Witt, President and CEO of jwc, comments: “This extensive report, that counts more than 200 pages in total, is the fruit of hundreds of manhours from industry experts, with information that is not available elsewhere. This includes the current situation and the outlook for the Indian exhibition industry”. The report features four separate sections. The first section includes a review of the macroeconomic indicators (GDP, household savings, unemployment rates, global trade etc.) and the policy response to the pandemic across the globe. There is also an extensive assessment of the performance of the global exhibition industry, with both a regional and a country-by-country analysis. Also featured in this section is the performance of closely related industries during the pandemic, and the overall economic outlook.

43 | www.exhibi onshowcase.com

Estimated Covid-impact and net space recovery

The second section covers a detailed analysis of the financial performance of the Top-40 exhibition companies and the overall impact of the pandemic. There are also operational and financial insights and several benchmarks: on costs and revenue structures (e.g., of the German “Messes”), on cost containment measures during the crisis and workforce developments.

Last but not least, also included here are details of jwc’s industry rankings. Section three contains a detailed study of the exhibition industry in China: the state of the industry, a regional and a country-bycountry review with a deep dive into the three major economic clusters. There is also a feature on specific aspects such as venue capacity and increase in capacity, the different types of organizers in China and various case studies. For example, as of today there are a staggering 35 new venues currently under construction with an average capacity of close to 100,000 sqm each, with many more planned!

The final section is a rush into virtual and

the omnichannel business model with an overview of the digital offerings that are already available, the megatrends that are stimulating the digital business model and the impact of the pandemic on the digitalization of the industry. As a bonus, there is a feature on lessons from the retail industry about the omnichannel approach that will surely help our industry develop its approach…. Julien Schmetz, Senior Consultant and project leader for the GIPR explains “the different recovery scenarios are covered in detail, with an exclusive forecast of developments in the months and years ahead: a very solid basis on which to make vital business decisions”.

Jochen Witt President & CEO, jwc GmbH

Asia’s Most Comprehensive Media Pla orm For MICE

Insights

June 2021

Reopening & Recovery Of The Event Industry In Central And South European Region possibility to efficiently organize vaccination with a lot of citizens coming to such vaccination spots in the particular city/country.

he Central & South Eastern Europe is the region with the long tradition in organizing international trade fairs, conferences and other events, including the development of music festivals, interesting for tourists visiting popular touristic destinations, especially in Croatia and Greece. International trade fairs, congresses, conferences and other B2B events had until 2020 one upward trends in the whole Central & South Eastern European Region since the economy was recovering from previous economic crisis supported by EU funding opportunities and increased interest of foreign investors.

Berislav Čižmek, CEO of CBBS, Trade Fair Consulting

There was a big drop in the activity in EU recorded in 2020 due to COVID 19 pandemic problems that resulted in a decrease of 6,1% of GDP on EU level in average. However the estimations for the increase of GDP in of the EU economy in 2021 are rather optimistic and it is expected growth of GDP in EU by 4.2% in 2021 and to strengthen to around 4.4% in 2022. For the most of the countries in Central & South Eastern Europe Region, the increase of GDP in 2021 is expected to grow from 4% – 6%.

lockdown for all business activities till spring 2021, the event organizers in our region organized work from home for their employees and started to reorganize activities and budgets for 2021 considering that COVID 19 will influence their financial situation significantly in years to coeme. Most of the companies were able to apply for the governmental support and loans for the liquidity that were established by European governments for all companies hit by the COVID 19 crisis, not just the event industry.

Preparation for the Reopening of the Event Industry in the Central & South Eastern European Region

The event industry in the Central & South Eastern European Region, has shown very high level of social responsibility since some of the exhibition and event venues (Zagreb Sport Arena, TIF-Helexpo in Thessaloniki, Messe Wien, Novi Sad Fair and Belgrade Fair among the others) were transformed at the very start of the crisis into the temporary hospitals/logistic centres and were supporting efforts of their governments to fight COVID 19 crisis. From the start of the vaccination in Europe (December 2020) exhibition venues were used as key vaccination centres due to the size, access and

T

The event industry players in the Central & South Eastern European Region had to face in 2020 with lockdowns with rather strict epidemic measures that resulted in postponing and cancellation of the most of the events. Summer 2020 still looked promising however from the start of autumn 2020 brought the new waves of COVID 19 virus and most of the events has been cancelled for 2021. Since most of the European countries announced

44 | www.exhibi onshowcase.com

The number of infected people across Europe is dropping from the spring 2021 and first events in Europe took place with the special and very strict safety measures to be implemented (FITUR – Tourism Fair in Madrid, May 2021).

World Mobile Congress, one of the biggest technology events in Europe, that was cancelled in March 2020 will have its post COVID 19 edition from June 28 July 1, 2021 in Barcelona. The event will go fully hybrid with very strong F2F (inperson) part.

To enter the venue during build up, event days and the dismantling period of WMB 2021, all the exhibitors, visitors and event staff will be required to have a valid, negative rapid Covid-19 test, take care of the distancing/all other protection measures inside the event and to wear a FFP2 (Filtering Facepiece Respirators) masks during the event. Good experience from FITUR and from coming World Mobile Congress, as big international events, will be excellent examples to follow for the other event organizers in Europe, including the event organizers in the Central & South Eastern European Region. Event industry scene in the Central & South Eastern European Region in 2021 Event professionals in Central/SE European Region were challenged by COVID 19 crisis, however they are being optimistic and confident about the situation for the recovery of the event industry in the second part of 2021. Most of the event organizers are

Asia’s Most Comprehensive Media Pla orm For MICE

Insights

June 2021

planning to start organizing trade fairs and other B2B events after summer break, i.e. from September 2021.

They recognize opportunities for the recovery of the event industry in the Central & South Eastern European Region as follows: Ÿ

Ÿ

Ÿ

Ÿ

Ÿ

Ÿ

Ÿ

Trade fairs/B2B conferences will be very important marketing platforms for the fast recovery of economy, especially for SMEs across Europe.

Excellent expertise/experience in organizing international B2B events and long term relations with the national and international business community.

They know the key industry sectors covered by their events very well and will be able to provide needed content to support companies to recover after COVID 19 crisis.

Organizers of international B2B events are bringing together buyers and sellers, they are enhancing successful business & trade cooperation, supporting networking and exchange of innovative ideas, in digital way and F2F level.

Due to still present travelling restrictions, especially in the air transportation, national and regional events that are able to be visited by car will recover faster than big international events with the audience coming from all over the world.

They already developed and implemented different digital and hybrid services for the clients to be in place for the future events.

Working to provide the highest safety/hygiene standards for the preparation and organization of the international events based on the success stories from the recent events organized in Europe (Spain) and out of Europe (PR of China, South Korea and USA).

To enable easier travelling across EU members states European Commission

45 | www.exhibi onshowcase.com

has been implemented EU Digital COVID Certificate (“Green Passport”) that has been formally enshrined in EU law on the 14th of June after a significant majority vote from the European Parliament. Green certificate means that if you have a negative test, a vaccine, or any other type of document attesting you are Covid-free, then you should be able to travel (depending on the specific restrictions and country regulations) abroad and to attend events within the EU. Travel is the key factor related to the event industry, and that’s why UFI and other national trade fair associations in different European countries, were putting pressure on the EU to speed up the process.

Already 16 EU countries plus Iceland, have begun using the EU's “Digital COVID certificate” to enable their citizens to easily travel across EU (Bulgaria, Croatia, Czech Republic, Estonia, Greece, Latvia, Lithuania, Poland from the Central & South Eastern European Region).

Road to Recovery and Reopening of the Event Industry Without a competitive exhibition industry, trade shows and professional B2B events, risk is that the necessary transition towards a digital, sustainable and competitive Europe will be less efficient and much slower. The decision to put the exhibition industry back on track is now official and the event organisers in the most of the Central & South Eastern European Region have announced that a restart date is September 2021. The importance of B2B events for the recovery of the economy was also discussed at the online conference – “Green Light for the Industry - Back to Business”, taking place on June 2, 2021 in Poland (celebrated as #GED2021 - Global Exhibitions Day), by the representatives of the leading largest trade fair centres in Poland, local government officials,

business people and representatives of the world of culture.

One of the key note speakers, Andrzej Mocho , the President of Targi Kielce, in his discussion stated: “The Polish Government resolved that the trade fairs could restart on 6 June in the following sanitary regime - 1 person per 15 square meters. In fact, this means that the first exhibitions will take place in September.

The last year full of restrictions has shown us that we are very social, hungry for personal contacts, and this is the source of my optimism about the future of the fair. Expos build trust, which is extremely important in business. Trust cannot be achieved via the Internet.” In conclusion, the event industry in Central & South Eastern European Region has very strong market position and excellent relations with the national governments, local and international business community (chambers, associations, media) and will be able to adapt to the challenges caused by COVID 19 crisis.

Trade fairs and other B2B events are very important for the recovery of the EU/national economies, especially for SMEs that are looking forward to reopening of F2F meetings and international events since events are bringing face-to-face meetings and new business opportunities.

However most of the organizers in the Central & South Eastern European Region are aware of the fact that “New Normal” for the event industry will put them under additional pressure. It will mean further development of the new digital services and integration in the existing F2F events and the fact that they most probably will have to face new competition coming from business associations, media companies or new start up companies who will recognize the opportunity to enter the event market with the digital type of events (virtual and hybrid shows/conferences) and new innovative services.

Asia’s Most Comprehensive Media Pla orm For MICE

Insights

June 2021

Italian Fairs Open Their Doors To The Public Again 5 June 2021 is a date that no-one in our industry will forget. Italian Decree Law dated 22 April 2021 no. 52 provides that Italian Fairs will finally be able to organise events open to the public again, contributing to the relaunching of the economy and bringing together people eager to leave the difficult period we've all just been through behind them.

1

AEFI has by now been working for more than a year to create a set of tools and fundings, as described in the meeting of the 3rd of June: "ITALIAN EXHIBITIONS REOPEN: SUPPORTS, TOOLS AND ACTIVITIES FOR THE RESTART", organised for the sixth Global Exhibitions Day #GED2021.

The rules for re-opening exhibitions to the public The rules for re-opening are contained in the 28 May Order of the Ministry of Health together with the Ministry of Foreign Affairs and International Cooperation, published in the Gazzetta Ufficiale (General Series no. 135,

46 | www.exhibi onshowcase.com

08.06.2021), which recognises the AEFI Protocol as the reference document for the re-opening of exhibitions and trade fairs. To this is added the condition that "participation in activities connected with the organisation of exhibitions is permitted solely to persons in possession of a green COVID-19 certification pursuant to Article 9 par. 2 of Decree Law 22 April 2021, no. 52, as supplemented by Article 14 of Decree Law 18 May 2021, no. 65".

In drafting the AEFI Protocol, which has been incorporated into the decree, we were able to clarify the factors demanded by the observance of regulations safeguarding both industry professionals and the users of the industry's services.

To facilitate participation by exhibitors, on 3 June 2021 SIMEST re-opened the Fund 394 for Italian businesses of all sizes wishing to participate in trade fairs, for a maximum of 150,000 euro, with a non-repayable share of up to 25% (depending on availability). This fund enables companies to finance their participation in upcoming international exhibitions in Italy. Exhibitions will be qualified as international or national by the various Regions and the Autonomous Provinces of Trento and Bolzano.

Activities for foreign trade visitors According to the procedures set out by the Ministry of Foreign Affairs and International Cooperation and the Ministry of Health, foreign operators travelling to international exhibitions held in Italy following the re-opening on 15 June 2021 will refer to the current entry regulations which substitute the system of public health corridors (established in autumn 2020) and offer a wider range of options to suit the requirements of each user.

Fund for Italian exhibiting companies

Asia’s Most Comprehensive Media Pla orm For MICE

Insights

June 2021 available at 10% of the EU rate; Ÿ

The specific initiatives include exemption from PCR COVID testing and quarantine for visitors entering Italy for a period of no more than 120 hours (5 days) for proven reasons of work; the option to extend this period by requesting a waiver of the obligation to a mandatory self-quarantine and health monitoring for on-deferrable reasons; and COVID- tested flights. Detailed information is available from: To increase the number of visitors and promote Italian exhibitions, the Ministry of Foreign Affairs and ICEAgenzia have launched major promotional initiatives and support within the framework of the Pact for Export, of which trade fairs form one of the 6 pillars.

These include special programmes in support of incoming, initiatives to promote the exhibitions calendar, and a wide range of services available from the respective offices of ICE-Agenzia, with which AEFI has stipulated an agreement in favour of its Associates.

47 | www.exhibi onshowcase.com

Ongoing measures to cover damage The huge losses suffered by our industry are being indemnified in two main ways: 1. By MAECI /SIMEST with: Ÿ

a share of the Fund 394 dedicated to the capitalisation of Italian Exhibition organisations and the Italian organisers of international trade fairs.

Financing is available for a period of 6 years at a reduced rate of interest is

the management of the so-called "Ristori" (CCFF - Covid Corporate Financing Facility), for allocation to non-repayable grants. There is also access to a non-repayable contribution of up to 10 million € to cover losses not covered by revenue incurred from 1 March 2020 to no later than 28 February 2021.

2. The MINISTRY OF TOURISM is providing funds to cover losses incurred by exhibition venues, conference centres, logistics, transport and fitter's services to make up the difference between 2020 and 2019 revenue as envisaged by the Ministry of Tourism decree of last April.

Alongside the national initiatives, the individual Italian Regions have enacted specific measures to cover damage and relaunch industry with reference to the requirements of their local territories.

As the re-opening approaches, we can truthfully say that we have all done our part within the limits of our resources and the restrictions of European and national law.

The 178 international events and 161 national events scheduled from now to the end of December in the 2021 Exhibitions Calendar drawn up by the Conference of Regions testify to our industry's desire to make up for lost time, although with the cautious optimism demanded by the fact that we are living through a period of "calculated risk".

We list here the first International Exhibitions open to the public to be held in Italy.

Asia’s Most Comprehensive Media Pla orm For MICE

Event Tech

June 2021

Ungerboeck And EventBooking Merge To Better Serve The Event Industry Unication Accelerates Innovation and Enhances Customer Success

ngerboeck and EventBooking, two leading software providers of event and venue management tools, today announced a merger that will enable the unified company to offer customers an integrated set of capabilities that further enhance the world-class solutions they provide today.

The consolidation will provide customers with expedited technology enhancements and accelerated innovation, while continuing the focus on customer success.

U

With the backing of Cove Hill Partners, these two leaders bring their combination of over 50 years of experience together to power the events world in ways never before possible.

Manish Chandak of Ungerboeck will serve as President and CEO, and Steve Mackenzie of EventBooking will serve as Executive Vice President.

48 | www.exhibi onshowcase.com

"Together, we unify our efforts to provide easy-to-learn and powerful products to drive the industry forward, all while we marry the aspects that clients love about each," Mackenzie said.

"And, of course, the biggest focus will always be on service and ensuring we continue to set the standard in this area."

long-standing IAVM members, but they have also contributed immensely to areas such as our education and diversity initiatives that make the lives of industry professionals better. I'm looking forward to the innovation and service levels that this merge will bring to our members."

While Ungerboeck and EventBooking have developed similar offerings in the past, they've always shared the same mission: driving innovation for the success of their customers. Now, under one company with one set of values and a shared roadmap, the unified team can focus on propelling their clients' business to new levels and help the entire events world achieve new heights.

Brad Mayne, CEO of International Association of Venue Managers (IAVM), said: "IAVM is delighted with the news of this merger. Not only have Ungerboeck and EventBooking been

"This is the best way to come out the pandemic as the industry expects technology-driven efficiencies and new attendee experiences," Chandak said.

"We could not have found a better growth equity firm than Cove Hill Partners as they share our values and mission. Adding EventBooking to this group is the perfect trifecta to accelerate us into the future as the world's event software." William Blair advised Ungerboeck, and Raymond James advised Cove Hill Partners on the transaction.

Asia’s Most Comprehensive Media Pla orm For MICE

Event Tech

June 2021

Hopin Acquires Boomset, Becoming An All-In-One Event Management Platform For Virtual, Hybrid And In-Person Experiences opin, the leading all-in-one event management platform that enables immersive and interactive experiences from anywhere, announced that it has acquired the leader in onsite event solutions, Boomset. With this notable acquisition, Hopin will add premier onsite event tools to its deep multi-product offerings to become a truly holistic partner that enables anyone to plan, produce and share events whether hybrid, in-person or virtual. Johnny Boufarhat, CEO and Founder of Hopin said:

well as partner with Boomset’s Founder and CEO Kerem Baran, whose attention to company culture is highly valued at Hopin.”

event organizers have the tools they need to be successful. With its immersive virtual venue, Hopin helps organizers extend their reach around the globe, and now with Hopin’s new onsite capabilities, organizers will be able to produce interactive hybrid events that centralize offline and online audience analytics in a single dashboard to see substantial 360 degree insights that only an all-in-one platform like Hopin can provide. Kerem Baran, CEO and Co-Founder of Boomset said:

With Boomset, Hopin will be a destination for onsite technology and services, including badges, self-service kiosks, and QR code check-in; access to innovative technology solutions like tracking management with RFID/UHF/NFC, and cashless payments; and meaningful data insights that include checkin/out data, session attendance, lead retrieval, and full event demographics. With hybrid events expected to double in 2021), it is crucial

“Hopin has been transformational for virtual events and joining the organization will be powerful for our team and event organizers, particularly for the future of hybrid events. We believe an all-in-one platform, including Boomset’s seamless onsite event solutions, will deliver on Hopin and Boomset’s mutual mission to provide the best experience for our customers while continuing to scale at ‘Hopin speed.’”

H

“The events industry has changed forever and event organizers need a seamless solution that includes virtual and onsite technology and services.

With the addition of Boomset, we will allow our customers the ability to scale and analyse any type of event by capturing both virtual and in-person audiences and data together. I am extremely proud to welcome the incredible Boomset team to Hopin as

49 | www.exhibi onshowcase.com

Asia’s Most Comprehensive Media Pla orm For MICE

Sustainability

June 2021

ICCA Partners With GDS - Global Destination Sustainability To Develop Sustainability Training Within The Global Association Meetings Industry he International Congress and Convention Association (ICCA) has announced a new, strategic partnership with GDS - Global Destination Sustainability. This partnership serves to support ICCA members as they create and implement sustainability changes, report on impacts, and communicate stories that can catalyse action within the industry.

T

By accessing the expertise of GDS, ICCA members worldwide can ensure they meet the increasing demands for sustainable events and develop innovative strategies that will help

industry drive the global sustainability movement. “Sustainability is simply essential for the future of our industry.

As such, it is vital that the Association meetings community takes an active role in developing and implementing sustainable event strategies that are of the highest standards and fully aligned with the UN’s Sustainable Development Goals,” said ICCA CEO Senthil Gopinath. One immediate benefit of this partnership is the possibility for ICCA members to register for the GDS Academy, which launched on 9 June 2021, and earn the GDS - ICCA Certificate in Regenerative Destination

Management. The ultimate goal of the GDS-Academy is to enable positive social, environmental and economic regeneration through tourism and events based on a refreshed understanding of what it takes for a sector to thrive.

“We are very pleased to work together with GDS and other innovative organisations within the events industry to deliver this valuable benefit to ICCA members. The GDS-Academy is further proof of the transformative initiatives that our industry can achieve through collaboration,” Gopinath stated.

TAT Strengthens Tourism Sustainability Commitment Through Low-carbon Initiatives he Tourism Authority of Thailand (TAT) recently signed a Memorandum of Understanding (MOU) with the Thailand Greenhouse Gas Management Organisation (TGO) and the Thai Ecotourism and Adventure Travel Association (TEATA) to promote lowcarbon tourism and implementation of climate action for sustainability.

T

TAT Governor Mr. Yuthasak Supasorn said, “This MOU forms part of the TAT’s ongoing commitment to drive the Thai tourism industry towards safe and sustainable travel in line with Thailand’s Bio-Circular-Green or BCG Economic Model and the United Nations Sustainable Development Goals or SDGs. This is under the goal of making tourism part of Thailand’s commitment to reduce greenhouse gas emissions by no less than 50 million

50 | www.exhibi onshowcase.com

tons of carbon dioxide equivalents.”

TAT has been promoting awareness of green tourism with the long-established 7 Greens project. Under the MOU, TAT will be prominently involved in technical workshops with the TGO and TEATA to enhance understanding of the impacts of climate change and to strengthen competency development of tourism industry members on lowcarbon initiatives. The TGO, as the key agency on driving greenhouse gas mitigation in Thailand towards a sustainable low-carbon economy and society, has announced its commitment to taking part in any partnerships to promote implementation of greenhouse gas reduction activities in line with the BCG Economic Model.

TGO Director Mr. Kiatchai Maitriwong said, “Tourism is responsible for roughly 8 per cent of the world’s carbon

emissions, and this MOU will lead the Thai tourism industry towards greater understanding of climate change and the implementation of actions to reduce greenhouse gas emissions from tourism.”

The TGO has already worked with the TEATA on a number of projects and initiatives, including the recent “Lowcarbon Tourism” training on accounting the greenhouse gas emissions of business activities; such as, travelling, resource and energy consumption, camping, and waste. Meanwhile, TEATA has been working with TAT and the TGO along with other tourismrelated public and private organisations on a carbon balance project to create a carbon neutral tour programme, carbon neutral CBT village, carbon neutral tour company, and carbon neutral souvenir, as well as carbon offset schemes.

Asia’s Most Comprehensive Media Pla orm For MICE

People

June 2021

Michael Duck To Lead UFI As President in 2022-23

FI’s Board of Directors has today elected Michael Duck as future President of UFI for the 2022-23 period.

U

The UFI Presidential Trio for the 202122 term will, therefore, be: Ÿ

Michael Duck (EVP – Commercial Development, Informa Markets, and EVP – Commercial Development, Group at Informa Group), Incoming President 2022-23

Ÿ

Monica Lee-Müller (Managing Director of Hong Kong Convention and Exhibition Centre (Management) Limited (HML), Hong Kong), President 2021-22

Ÿ

Anbu Varathan (Indian Machine Tool Manufacturers’ Association – IMTMA, India), Outgoing President 2020-21

This decision will become effective at the conclusion of the 88th UFI Global Congress, which runs from 3-6 November 2021, in Rotterdam, the Netherlands.

Michael Duck is currently EVP Commercial Development for both Informa Markets and Informa Group.

Informa Markets is the world’s largest

51 | www.exhibi onshowcase.com

exhibition organiser, and Michael Duck has been active in UFI for 25 years, serving in various functions within the association. More than 20 years ago, he was the founding Chairperson of UFI’s Asia-Pacific Chapter, and, following that, was the founding Chairperson of the Sustainability Committee. He has also spent many years as the association’s Treasurer, a mandate he will now pass on.

Anbu Varathan, UFI’s current President, says: “I am pleased to welcome Michael to the UFI leadership team, alongside Monica Lee-Müller.

Michael has supported the association’s mission for many years, driving developments especially in the AsiaPacific region. I look forward to working with him, as he takes on the role of Incoming President. I wish him every success in performing all the important duties that are required of this position.

I know he will be a wonderful leader for all aspects of our industry.”

Michael Duck says: “I am delighted and honoured to have been chosen by the UFI Board of Directors as Incoming President for 2022-23. There hasn’t been a more challenging time for our industry, as we work together to revitalise and restart post-COVID-19.

UFI has worked tirelessly to support the trade fair industry across the globe, and to support our members – both large and small. Informa Markets has given me their full support to take on this important role.”

As UFI’s Incoming President, Michael Duck will work closely with the President and Outgoing President as part of the Presidential Trio, managing UFI at the highest level, and helping UFI to continue its global mission to connect, support and promote the exhibition industry around the world.

UFI was founded in 1925 as a nonprofit, non-partisan, international association, and today is the global association for the exhibition industry, directly representing more than 50,000 exhibition industry professionals, in almost 90 countries around the world.

UFI operates from four regional offices, in addition to its headquarters in Paris.

UFI’s recent presidents have been from the USA (Mary Larkin 2019-20), South Africa (Craig Newman 2018-19), Italy (Corrado Peraboni 2017-18), Germany (Andreas Gruchow 2016-17), Russia (Sergey Alexeev 2015-16), Colombia (Andre s Lo pez-Valderrama 2014-15) and France (Renaud Hamaide, 201314).

Asia’s Most Comprehensive Media Pla orm For MICE

Global News

June 2021

Expo 2020 Dubai Unveils The Women’s Pavilion In Collaboration With Cartier, Reaffirming A Shared Commitment To Closing The Gender Gap xpo 2020 Dubai has reaffirmed its commitment to gender equality and women’s empowerment, unveiling creative content and programming for the Women’s Pavilion in collaboration with Cartier that will celebrate women change-makers around the globe. Taking place in Dubai from 1 October 2021 to 31 March 2022 – the first World Expo to be held in the Middle East, Africa and South Asia (MEASA) region – Expo 2020 Dubai is the first World Expo since the 1900s to have a stand-alone pavilion dedicated to women. Expo 2020’s focus on women’s empowerment and gender equality builds on the example of the UAE, recognising the important roles women play and the contributions made from all members of society.

E

Driven by a common conviction that the global Sustainable Development Goals (SDGs) and aspirations for a peaceful and prosperous world cannot be achieved without gender equality and women’s empowerment, Expo 2020 and Cartier will come together to remind the world that full and equal participation of women in all fields is essential to building a more equitable and just world.

Under the exhibition titled “New Perspectives”, the Women’s Pavilion will invite visitors to recognise the central role that women, known and unknown, have

52 | www.exhibi onshowcase.com

played throughout history, leading up to the present. Celebrating the significant – and often forgotten – contributions of women, the pavilion will demonstrate an important principle: when women thrive, all of humanity thrives. It will highlight important contributions women have made in advancing societies, as well as the challenges women still face, especially as the world navigates through the COVID-19 pandemic and works toward a more sustainable future.

Breaking stereotypes and deconstructing misconceptions on women’s roles, the pavilion will raise awareness by showcasing both female and male contributors to women’s empowerment and gender equality, inspiring visitors of all ages to become change-makers within their own communities and beyond.

Her Excellency Reem Al Hashimy, UAE Minister of State for International Cooperation and Director General, Expo 2020 Dubai, said: “The international community has made progress in gender equality and women’s empowerment, but much more needs to be done. By welcoming visitors from across the planet and from every walk of life, Expo 2020 Dubai is a unique, powerful platform that will drive the necessary attention to this issue. “Gender equality and women’s empowerment

(GEWE) has been a central principle of the UAE since its inception 50 years ago as evidenced in initiatives by great female leaders such as Her Highness Sheikha Fatima bint Mubarak and Her Highness Sheikha Hind bint Maktoum bin Juma Al Maktoum. We in the UAE have practiced empowering women as integral to national development, and so it has proven in half a century of unprecedented growth. The pace of our development is only going to quicken with what we aim to achieve in the next 50 years. Unless we place gender equality and women’s empowerment centre stage, we will not progress at the pace we need to.”

The Women’s Pavilion features five structures with different narratives located on the ground floor: Ÿ Ÿ Ÿ Ÿ

Ÿ

Introduction– expressing the purpose of the pavilion; Achievements– shining a light on women’s impact on the world; Challenges– acknowledging what is holding women back; Solutions– highlighting the initiatives enabling women to thrive so humanity can thrive; and Engaging with visitors– encouraging visitors to become champions of gender equality and women’s empowerment and take the journey forward.

Asia’s Most Comprehensive Media Pla orm For MICE

Global News

June 2021

Regenerating The Adventure Industry At The Hybrid PATA Adventure Travel Conference And Mart 2021 he Hybrid PATA Adventure Travel Conference and Mart 2021 was launched on Wednesday, May 26, 2021, thru both on-ground, in Clark, Philippines, and online formats. The two-day niche event attracted 582 delegates from 53 destinations in attendance including international delegates comprising 56% of the total. With both travel mart and conference elements, the B2B trade mart welcomed 67 seller organisations from 13 destinations and 65 buyer organisations from 28 source markets.

online experiences”, “Putting our communities first”, and “Resiliency is the new sustainability”.

T

The event, which was organised by the Pacific Asia Travel Association (PATA) in partnership with Platinum Sponsor, the Philippine Department of Tourism, brought together international experts at the forefront of the adventure travel industry to explore the nuances, trends and dynamics of one of the fastestgrowing tourism sectors.

Over the two days, delegates heard from a diverse line-up of speakers under the theme ‘Re-Generation for the Adventure Industry’. The innovators and pioneers, who are shaping the emerging landscape of the adventure travel industry, examined various topics that covered ‘The Re-Generation Opportunity”, “Delivering what the next generation of adventure travellers want”, “Can local cuisine drive travel recovery?”, “Ensuring a more equal recovery”, “The future of

The conference was opened by Soon Hwa Wong, Chair of PATA, and Secretary Bernadette Romulo-Puyat of the Philippines Department of Tourism.

“In a span of a few months, the pandemic radically transformed the operating landscape of the global MICE industry. Despite the challenges, we are thankful for the opportunity to partner with PATA in organizing this travel mart and conference in a hybrid format as we continue to pursue a safe reopening of the Philippines’ tourism destinations.

We acknowledge the commitment and continual support of PATA for the industry’s fast and effective recovery through the various technical assistance, information sharing and capacity development activities they have rolled out,” commented the Minister.

Atlantic City Convention Center And Jim Whelan Boardwalk Hall Open For Business eet AC, Atlantic City’s Convention & Visitor’s Bureau, and Spectra, the venue management company for the Atlantic City Convention Center and Jim Whelan Boardwalk Hall, announced as of Friday, June 4, both facilities will operate at 100%. Atlantic City is thrilled all indoor gathering limits, specific to meetings, conventions and events has been lifted.

Director, Matt Doherty. Import Expo, which will take place on Sunday, June 13 will be the first event to return to the Atlantic City Convention Center since March 2020.

M

This will allow us to continue to move our destination forward, while growing the meetings and conventions market, ” stated Meet AC’s President and CEO, Larry Sieg. “Our clients are ready to get back to business and we look forward to

53 | www.exhibi onshowcase.com

their return to Atlantic City.”

“Receiving the all clear to fully reopen our destination and state is tremendous news, especially on the heels of a holiday weekend and our unofficial kick-off to summer. We look forward to seeing Atlantic City become vibrant with visitors again, ” added CRDA Executive

“We are excited to welcome back live events responsibly, and to demonstrate how we have been preparing our facilities’ over the course of the last year, ” said Spectra’s Jim McDonald, General Manager of the Atlantic City Convention Center and Jim Whelan Boardwalk Hall. “We look forward to greeting guests and visitors alike, and are confident that their experience here will be better than ever.”

Asia’s Most Comprehensive Media Pla orm For MICE

Global News

June 2021

TCEB Conventions Spearheads Collaborative Recovery Roadmap

accelerators that cultivate valid advancements for the convention business ecosystems.

n anticipation of the opening of international borders, Thailand Convention & Exhibition Bureau (TCEB) invites the global conventions industry to collaborate on activating an initiative called Regenerating Legacies Recovery Roadmap.

I

The industry is now more attuned to new realities through its relentless efforts in adapting to change. TCEB Conventions Department leans itself into this shift in mindset and behaviour to embark on this collaborative journey.

“TCEB’s advocacy for industry collaboration is one of the campaign cornerstones when we launched hailand: REDEFINE Your Business Events in 2018. Now, the Regenerating Legacies Recovery Roadmap begins with a series of conversations that call upon

54 | www.exhibi onshowcase.com

that collaborative spirit to revive the business of global conventions with a future-shaping attitude,” said Nichapa Yoswee, Senior Vice President at TCEB. Covid-19 aggravated Associations’ concerns around succession planning, evolutions that honour legacies and profitable innovations. The Regenerating Legacies conversations explore fundamental beliefs with association experts and industry partners to identify growth

Yoswee explains, “We seek to understand Associations’ pain points, but we cannot resolve them in isolation.

We have to move beyond rumination and spearhead effective changes that reinforce the value perception of our industry.” “Redefining the future is not just an outcome. It is a journey with unexpected changes. The road to recovery challenges our resilience, but the way we respond is what matters most. Our team at TCEB is here to support association professionals in making informed decisions. What we can spearhead are robust conversations that attract agents for change and spark new approach for future generations.”

Asia’s Most Comprehensive Media Pla orm For MICE

Global News

June 2021

A Milestone On The Path To Restarting Trade Fairs In Nuremberg Ÿ

Ÿ Cautious: The state government’s restart decision comes at the right time for Germany as a trade fair centre Condence: Trade fair booking numbers for the autumn program in Nuremberg give reason for optimism at the trade fair company Ÿ Foresight: Rigorous hygiene and admittance concept and more travel freedom make it possible to hold trade fairs and congresses in the autumn

t its press conference today in Munich, the Bavarian state government confirmed its plans to restart trade fairs in Bavaria beginning on 1 September 2021. Bavaria’s Economy Minister Hubert Aiwanger emphasised the importance of trade fairs for the economy: “Trade fairs are not only a shop window to the world, but are also the best economic program and are urgently needed. The restart of the Bavarian trade fair industry can make a crucial contribution to getting over the economic consequences of the coronavirus pandemic in many sectors”.

Especially the many sectors that are directly dependent on trade fairs in Bavaria have long hoped for the restart in September: “The sense of relief can be felt everywhere in Nuremberg – in hotels, restaurants, retail shops! Many businesses have suffered substantially in the last 15 months.

A

That is because trade fairs and congresses are responsible for purchasing power effects equal to one billion euros just in the Nuremberg metropolitan region”, said Nuremberg’s Mayor Marcus König. Peter Ottmann,

55 | www.exhibi onshowcase.com

CEO of the NürnbergMesse Group, had the following to say at the press conference: “The decision of the Bavarian state government to hold out the prospect of restarting trade fairs beginning on 1 September is an important milestone for us, our customers, and all those in the Nuremberg metropolitan region who depend on trade fairs and congresses!

We will do everything possible to ensure that trade fairs in Bavaria and Germany are among the very best in the world again.” The success of trade fairs in the coming autumn will result from growing travel freedom in Europe and the highly effective hygiene concept which the Bavarian trade fair centres have developed in cooperation with the responsible government ministries.

Dr Roland Fleck, CEO NürnbergMesse Group: “On the basis of a coherent hygiene and access concept, we will create a protective atmosphere in Nuremberg, one that allows for the safe interaction of exhibitors and visitors.”

The concept encompasses well ventilated trade fair halls, the 3-G strategy, compliance with distancing, hygiene, mask-wearing and ventilation rules, spacious layouts, virus testing, infection tracing and professional service providers taking care of cleaning

and the management of visitor flows.

The first test for the new hygiene concept for the Bavarian trade fair industry will be the Trendset trade fair in July.

Economy Minister Hubert Aiwanger: “In the past years, Bavarian trade fair companies have gained a leading position in the worldwide trade fair business, which must be preserved. It is therefore important to give trade fair organisers, exhibitors, and visitors planning certainty for the successful resumption of trade fair operations.”

Confidence for trade fairs in the autumn There are more than 30 good reasons for optimism regarding the trade fair program of NürnbergMesse in the autumn of 2021. The status of registrations for the planned events is good. For example, more than 600 exhibitors have already registered for the packaging technology exhibition FACHPACK, which will be held from 28 to 30 September. There is also great interest in the in-person trade fair for the IT security industry. Exhibitor registrations for the it-sa, Europe’s biggest IT security trade fair, which will be in Nuremberg from 12 to 14 October 2021, have already reached the level of 2017. The in-person trade fairs will be complemented by a diverse online program in which exhibitors and visitors can make use of match-making tools and engage in networking also outside of the trade fair times. Such online trade fairs include myFACHPACK and it-sa 365.

Asia’s Most Comprehensive Media Pla orm For MICE

Global News

June 2021

World Of Concrete Concludes Successfully Signalling The Return Of Meetings And Conventions To Las Vegas “There is an unparalleled magic about inperson connection—from sharing laughs with old friends, creating new ones, learning from industry experts, and seeing and feeling the latest products and innovations. We are so happy to be the first large-scale trade show to return to the show floor in the U.S., and the first to use the Las Vegas Convention Center's incredible new West Hall, and through that partnership I believe we are signaling a return to business and connection that is needed now more than ever.”

orld of Concrete 2021

its 46th edition with a W concluded very strong event for the concrete & masonry industries. This signature annual event drew tens of thousands of industry professionals, featuring more than 650 exhibiting companies across just under 300,000 net square feet of exhibit space. This postponed edition of WOC from January, was the first large-scale event to take place in Las Vegas and reignite the tradeshow industry in what promises to be a booming Summer and Fall live event season. World of Concrete's arrival comes on the heels of Las Vegas' full reopening to 100 percent capacity on June 1.

largest facility in the country. During a normal year, the meeting and convention industry represents $11.4 billion in economic impact to the area.

“We are thrilled to be returning to the live event format, especially in the home of the exhibitions industry in the U.S., Las Vegas,” said Nan Walsh, President, North America at Informa Markets.

The Concrete Industry Management (CIM) program held its 16th annual unreserved silent and live auctions at World of Concrete 2021 and simultaneously online as a hybrid auction event. The silent and live auctions raised just over $1.175 million, with a total of over $13 million to the CIM program in the past 16 years. The CIM program is a business program that has been developed specifically for the concrete industry to provide students with a fouryear Bachelor of Science degree in Concrete Industry Management. The program gives students entering the concrete work force industry experience early in their careers.

The Las Vegas Convention and Visitors Authority (LVCVA) debuted the Las Vegas Convention Center's (LVCC) $1 billion, 1.4 million square foot West Hall expansion with a ribbon cutting ceremony, followed by doors opening to Informa Market's World of Concrete, the first major convention to return to Las Vegas and to the U.S. postpandemic. The addition of the West Hall brings the total square feet of meeting space in the destination to 14 million and makes the LVCC the 2nd

56 | www.exhibi onshowcase.com

Asia’s Most Comprehensive Media Pla orm For MICE

57 | www.exhibi onshowcase.com

Asia’s Most Comprehensive Media Pla orm For MICE