March 2022 (MS) by exhibition showcase

AFFILIATIONS

March 2022 Vol 1 Issue 12

INTERVIEW INSIDE Asjad Imran, CEO at Traven ons shares his learnings

SUSTAINABILITY Mumbai Announces Plans For Net-Zero By 2050

OPENING UP Singapore Reopens Borders from April 1 to All Fully Vaccinated Travellers

ALLISON SODHA President Sodha Travel and Author of Go! Girl Guides India

PERSONALIZATION

& CONNECTION

After the coronavirus pandemic-induced hiatus of over two years, regular international ights are set to resume in India, with airports and airlines getting ready for normal overseas operations. Battered by the pandemic, the airline industry is slowly coming back to normalcy and the resumption of normal overseas ights is expected to provide a llip to the sector. The Indian aviation regulator has approved foreign and Indian airlines to operate 3,249 weekly international departures during the summer schedule—from March 27 till October 29. The Directorate General of Civil Aviation (DGCA) has approved Indian Raghav Khosla airlines to operate 1,466 weekly departures to 43 destinations in 27 countries. Indigo, the largest domestic airline which has big plans for international expansion, has been approved to operate 505 international departures per week, followed by Air India at 361 weekly departures, Air India Express at 340 weekly departures, SpiceJet at 130, GoFIRST at 74, and Vistara at 56 weekly ight departures. Despite the ban, few people were travelling internationally through the Indian government’s air bubble arrangements with various countries. Now, with the bans lifted the airline industry will be able to recover some losses due to the negligible operations in the past two years. Check out this edition and ip through the pages to nd loads of interesting content and stories. Do stay tuned with our latest news by following our ofcial handles on LinkedIn, Facebook, YouTube, Instagram & Twitter. You can share your feedback with me at raghav@miceshowcase.com. Happy reading!

INSIDE 14-19

09-12

QUICK NEWS

NEWS BUZZ

COLLABORATION Monthly

21-22

INTERVIEWS

28-29

CRUISING

SUSTAINABILITY

30-38

INSIGHTS

GLOBAL NEWS

Industry In Pictures From The World Of Social Media

The closing ceremony of the 26th Interna onal Film Fes val of Kerala was held at the Nishagandhi Auditorium in Trivandrum. Bollywood actor Nawazuddin Siddiqui was the chief guest. #IFFK #IFFK2022

The Leela Palace Jaipur hosted the coveted Writer’s Ball on 14th March. The gli era from the literary world celebrated the culmina on of a very successful Jaipur Literature Fes val 2022 with gusto amidst engaging conversa ons, s mula ng dialogue, live wire entertainment by Rajasthan Josh, a culinary journey – a truly memorable evening. We loved pu ng this together and we hope our guests had a great me. #TheLeela

Soaking in the #incen ve sights and sounds of Geneva to kick oﬀ Incen ve Summit Europe (ISE) Thanks to our many partners who helped create an excellent ﬁrst day, including Geneva Tourism & Con. Found Switzerland Conven on & Incen ve Bureau, Manotel Hotel Group Geneva, and Almighty Tree.

In May 2021, Business Events Perth supported the 10th Interna onal Congress on Innova ons in Nursing, which saw over 200 delegates come together at the Pan Paciﬁc Perth.

The preserva on of wildlife is integral to the global ecosystem. With an observa on of 62% increase in Leopards' popula on from 2014 to 2018, wildlife conserva on has been a key priority. This World Wildlife Day 2022, let's pledge to make sustainable eﬀorts for preserving wildlife! #WorldWildlifeDay2022 #DekhoApnaDesh

In celebra on of Interna onal Women’s Day, The Langham, Boston made a US$3,000 dona on to Women's Lunch Place, a day me shelter and advocacy center in Boston for women experiencing hunger, homelessness and poverty. #IWD2022 #Celebra ngWomen #givingback

The Caravan of PEDICON - The LARGEST PEDIATRIC ASSOCIATION arrived in Noida almost a er 40 years! The 59th edi on of PEDICON was held successfully at the India Expo Mart, Gr. Noida from 19 to 23 March.

Cruise lines are working to #BreakTheBias by crea ng an equitable work environment with extremely compe ve wages and beneﬁts as well as training for crew members to perform jobs skillfully and advance on a rewarding career path. #IWD2022 #WeAreCruise

The curtain swill come down on the ac vi es of Expo 2020 Dubai - the world’s largest cultural gathering, on March 31, with a closing ceremony that will dazzle the world at the central Al Wasl Plaza. The organisers announced that 20,819,155 physical visits have been recorded so far.

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Birmingham The 8th - 10th July will see the NEC play host to Wireless Fes val 2022. Bringing the best in contemporary black music to Birmingham, the three-day fes val will take place for over 135,000 live music fans. The event will not use the indoor space of the UK’s largest venue. Instead, it will u lise ﬁve of the venue’s car parks which form part of a total of 446 acres of outdoor event space available on the campus.

Philadelphia On March 2, 2022, the Pennsylvania Conven on Center hosted “Doing Business with the Pennsylvania Conven on Center: Diverse Business Roundtable.” The roundtable was the ﬁrst of two events being hosted by the Pennsylvania Conven on Center Authority (PCCA) in March to encourage greater par cipa on by minority, women, and disadvantaged business enterprises (MWDBE) in contract opportuni es at the Center.

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Cairo Mandarin Oriental Hotel Group has announced a management agreement to rebrand the historic Shepheard Hotel in Cairo, Egypt. This will be the Group's first hotel in Egypt. Upon completion, currently anticipated for 2024, the hotel will re-open as Mandarin Oriental Shepheard, Cairo.

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Belgrade The 43rd International Tourism Fair opened at the Belgrade fair grounds on March 23. The slogan of this year's fair is Between the Mountains and the Sea. Belgrade Mayor Zoran Radojicic said the three-day fair would present the city's diversity and be a hub of events in the capital.

Sarawak Curtin University and Business Events Sar awak (BESar awak) signed a Memorandum of Ag reement to establish the International Journal of Business Events and Legacies. The International Journal of Business Events and Legacies will address pressing contemporary issues on business events and legacies featuring strategies, case studies and viewpoints in which the industry’s capabilities on event planning and delivery are highlighted.

Bangkok Abu Dhabi Abu Dhabi has unveiled plans for the Natural History Museum Abu Dhabi, which will feature some of the rarest wonders of natural history ever found. The new museum, due to be completed at the end of 2025, will be located in the emirate's Saadiyat Cultural District.

The Tourism Authority of Thailand (TAT) Chengdu Office has helped send a group of 122 Chinese students to study in Thailand, in line with efforts to promote the kingdom as a leading destination for study trips.

Sydney International Convention Centre Sydney welcomed 1,400 guests into its Grand Ballroom to celebrate the annual Lansdowne Club St. Patrick’s Day lunch, restriction free for the first time since March 2020.The sold-out event marked a milestone in the recovery of Australia’s business events industry following the devastating impacts of COVID-19.

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QUICK BYTES

March 2022

Business Events Australia Launches A New International Business Events Brand Campaign

Estonian Convention Bureau Appoints New Association Expert

Tourism Australia's specialist business unit, Business Events Australia, has launched a new international business events br and campaign, There’s Nothing Like Australia, and the latest iteration of the domestic business events marketing campaign, Event Here This Year. Delivered by Tourism Australia’s specialist business unit, Business Events Australia, the campaigns form part of a broader recovery strategy that will holistically support Australia’s business events industry. Through the delivery of tailored business events marketing campaigns across both domestic and international markets, the strategy will offer immediate support for Australia’s business events industry through bolstering domestic business, while also maximising engagement with international customers. A new international creative strategy and brand campaign for Business Events Australia will drive demand in key global markets and prove There’s Nothing like Australia for Business Events. The campaign will build on the momentum of the recent reopening of Australia’s international border and marks the first phase of a broader marketing strategy that will position Australia for long term growth as a global leader in business events.

In a str ate gi c m ove to streamline operations, the Estonian Convention Bureau has appointed Külli Teimann as a new Association Expert. Külli’s main focus will be on international associations and academic conferences. This new post was created to strengthen Estonia’s position as an ideal destination for international conferences and to be even more of a strategic partner in supporting international associations in planning their events in Estonia. In addition, Külli will also manage the activities of the Estonian Conference Ambassador Programme. Külli has extensive experience in the world of international conferences and in the work of a conference bureau – she was also a project manager at Estonian Convention Bureau in 2008-2015. She has also worked as an advisor to the Estonian Presidency of the European Union, as a congress manager for the Inter national European College of Sport Science Association in Germany, and as a sales manager for conferences and events at Tallink Hotels.

Vista Rooms, India's Largest Villa Rentals Platform, Rebrands Itself As StayVista

Sterling Appointed Jamaica Tourism Ambassador

Vista Rooms, luxury villa rental platform, has rebranded itself as StayVista. The brand offers homes in the country and the evolution into a refreshed avatar mirrors the rising standards within the luxury travel and group stay category, it said in a statement. With Indian vacationers becoming more discerning and quality-oriented over the last couple of years, their expectations of service and stay have increased, whether for leisure, work, wellness, or celebratory stays. The StayVista rebrand aims to cater to this changing market dynamic with a comprehensive upgrade of user experience and brand identity. It has revamped all touchpoints to better manifest the brand spirit, including the website and social media. In addition, it is personalizing stay experiences to guest needs with curated in-room setups, branded toiletries, new staff uniforms, and tailored stay events.

Jamaica-bor n English footballer, Raheem Sterling, will be the face of the Caribbean destination in the United Kingdom and Europe as the country celebrates its s i x t i e t h a n n i ve r s a r y o f independence. The footballer, who has kept a close relationship with his Maverley community in St Andrew where he was born, returned to the island to launch a number of game-changing projects. Speaking about his new role, Sterling said: “I’m so honoured to be Jamaica Tourist Board’s tourism ambassador in Europe during such an important and exciting year for the country. “I’m proud to have been born in Jamaica and I can’t wait to spread the word about what a wonderful place it is.” Sterling signed off on a verbal agreement with the minister and his team at the Jamaica Tourist Board during a call at the New Kingston offices. According to officials, Sterling will represent destination Jamaica through various engagements and public relations opportunities as the sixtiethanniversary celebration starts.

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NEWS BUZZ

March 2022

Rajasthan Introduces ‘Night

Sky

Astro Tourism’ In All 33 Districts

ajasthan in India has become the first state to launch the night sky astro tourism in all its 33 districts! Jaipur, the royal capital of Rajasthan, alone has four famous star gazing venues including Jantar-Mantar, Amber Fort, University of Maharaja and Jawahar Kala Kendra. Mugdha Sinha, Rajasthan’s Department of Science and Technology Secretary, informed that besides Rajasthan, the Bikaner House in New Delhi has also been chosen as a hub for astro tourism

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and a telescope will be installed for tourists for skywatching. Talking more about the event, she said that because of COVID-19, there was a strict lockdown, people were locked inside their houses and a number of interesting astronomical events were taking place in the sky. Focusing more on the journey, she said that they later organised the star gazing session at the secretariat and the officials were also quite excited. Then the decision to launch it for the public was taken on January 21, 2021 and it was quite a

hit. Soon, recommendations started pouring in from officials from distant districts for sky gazing and the idea was accepted by the chief minister of Rajasthan Ashok Gehlot. On March 3, the CM announced the introduction of Night Sky Astro Tourism in all 33 districts of the state. Mugdha further added, “Now, we shall get telescopes for all districts and for Bikaner House too.” It will be managed by calendars of the sky and sky will play the main guide to fix the dates for such events.

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NEWS BUZZ

March 2022

G KISHAN REDDY Launches The Digital Platform (E-Marketplace) As Part Of Digital Tourism Solution For IITFs / IITGs

nion Minister of Tourism, Culture and DONER, Shri G. Kishan Reddy launched the E-marketplace platform in an event organised at Indian Institute of Tourism and Travel Management(IITTM), Gwalior. Ministry of Tourism launched the digital platform (E-Marketplace) as part of digital tourism solution for IITFs / IITGs, to provide Web and Mobile App based interaction mechanism, which is to be used by the tourists and certified tourist facilitators/Tourist Guides. EMarketplace portal under IITFC/IITG program of the Ministry would be more like the platforms of OLA, UBER etc., which would help IITFs/IITGs to get business opportunities and would work as a bridge between the customer and the service provider. Minister of Agriculture and Farmer Welfare, Shri Narendra Singh Tomar (virtually) Minister of Civil Aviation,Shri Jyotiraditya Scindia (virtually), Minister of State of Tourism & Defence, Shri Ajay Bhatt, Member Parliament, Gwalior, Shri Vivek Narayan Shejwalkar, Minister of Tourism and Culture, Govt. of Madhya Pradesh, Smt. Usha Thakur (Virtually) also graced the event. During his address Shri G Kishan Reddy said that India has great variety of tourism destinations and tourism has immense potential in generating employment and business opportunities. Shri Reddy added that Students at IITTM have several

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avenues in tourism sector and I am sure you will play a critical role in the growth of the tourism sector in the country. Under the guidance and leadership of Prime Minister Sri Narendra Modi ji, VIKAS is our only mantra and it is Vikas that will lead us to more tourism

Infrastructure projects funded by Ministry of Tourism, Govt. of India.A newly built International Executive Guest House at IITTM Gwalior Campus was Inaugurated.

opportunities. Our government is working shoulder to shoulder with all states to develop tourism in the country, he added. Minister of Tourism, Culture and DONER, Shri G. Kishan Reddy also visited Gwalior Fort along with officials of Ministry of Tourism and observed the tourist facilities at the monument. Thereafter, a review meeting was held with the officials of Ministry of Tourism, Ministry of Culture and Archaeological Survey of India (ASI) under his chairmanship. A detailed presentation was made by Principal Secretary (Tourism &Culture), Government of Madhya Pradesh on progress of various Tourism

A Coffee table book on the theme Temple Iconography named “Temple Heritage of India” was released, which covers 75 plates on Indian Temples at 75 years of India’s Independence. A letter of intent was awarded to Bird Academy for collaboration with the Ministry of Tourism (MoT) for soft skill training, for IITFC program participants. More than 3000 participants were handed over with Digital Certificate for completing IITF/ IITG Course. Keeping in view the significant role of women in shaping the countries’ pride, a 3-day program celebrating the spirit of ‘Azadi Ka Amrit Mahotsav’ was also launched on International Women’s Day. The event was concluded with the mesmerising cultural performances and a drama on “Ahilya Bai” by the students of IITTM.

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NEWS BUZZ

March 2022

TAAI Launches Brochure & Theme Logo For 66th Convention To Be Held In Sri Lanka In April, 2022

ravel Agents Association of India (TAAI) on the invitation from Sri Lankan Tourism Promotion Board (SLTPB) and Sri Lankan Association of Inbound Tour Operators (SLAITO), will be holding its 66th Convention and Exhibition at Colombo, Sri Lanka from April 19 – 22, 2022. TAAI on Thursday (23-03-2022) unveiled its Convention Brochure and Theme Logo for its 66th Convention and Exhibition at a Press Conference and Road-Show at Hotel - The Park, New Delhi. Jyoti Mayal, President TAAI, said, “I am truly delighted for receiving such an overwhelming response from the industry ever since we have announced the Convention in Sri Lanka. In the present scenario, there is an immediate need to build on our regional strengths and to explore more opportunities for growth in travel and tourism. The theme of the Convention 'Collaborate

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to Conquer', will focus to promote and establish travel and tourism between the two nations of Sri Lanka and India. SLTPB being the Main Sponsor for the 3day event in Sri Lanka, is looking forward to showcase their products and services to the Indian stakeholder partners, who shall boost bi-lateral Tourism into and from Sri Lanka. We have survived a tough phase and now have embarked the revival journey with positivity and vigour. Our mission is to build trust and confidence to deal with the challenges that exist in the new normal and move forward with a unified strategy for future sustenance through collaborations.” “Our Convention logo, theme, brochure and the entire program will revolve around building a positive vibe and brainstorming to find ways and means through which the global tourism fraternity is coming together to embrace synergies for a brighter future,” she added. Sri Lanka Tourism Chairperson, Kimarli Fernando stated, “It is a

pleasure to partner with TAAI to host its 66th Convention and Exhibition in Sri Lanka. India being one of the main source markets for Sri Lanka, TAAI Convention is a great opportunity to promote tourism experiences of Sri Lanka to the Indian market. Key tourism product segments such as culture, and religious tourism, weddings, films will have a great potential in attracting Indian travellers. India has become a vital market for Sri Lanka Tourism in a post pandemic environment with many airlines operating to major tourist generating cities in India. Sri Lanka Tourism believes that the industry stakeholders will take the maximum exposure by engaging with the Indian travel trade during the upcoming TAAI convention.” Shri Arvind Singh IAS, Secretary, Ministry of Tourism, Government of India, said, “The dynamic global geostrategic and geoeconomic landscape is intensifying competition and redefining principles and values on which the regional order should be based.

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NEWS BUZZ

The apparent barriers of the pandemic have created a new kind of catalyst for greater connectivity, cooperation, and co-existence. The vast Indo-Pacific region is home to more than 64 per cent of the world’s population and accounts for 62 per cent of global GDP. India and Sri Lanka are two very important countries in terms of tourism and the 66th TAAI Convention will provide a valuable opportunity to tourism stakeholders to collaborate for trade and business with the fast-growing Indian outbound Industry. I am glad to know that TAAI will promote ‘Inbound into India’ as an important subject at this convention and will strive to attract Sri Lankans to connect well with India.” The dignitaries and officials from TAAI unveiled the Convention Brochure and Logo in the presence of industry professionals, representatives from Sri Lanka Tourism, SLAITO and Sri Lanka High Commission. Officials from MoT, GOI and from SLAITO had also joined in virtually to attend the event. “With the global aviation and economies opening up for tourism, especially in the light of commercial flights restarting from March 27, there is no better time than now to hold this Convention. We – the travel trade of India, can reiterate with confidence to

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March 2022

the traveller by ourselves travelling overseas with renewed vigour. TAAI has taken this rightful opportunity to hold this Indian Travel Congress in Sri Lanka, so as to facilitate international mobility amongst our members and the trade at large. This shall give us all a platform to ‘Collaborate to Conquer’ with all our stakeholder partners in India and overseas,” said Jay Bhatia, Vice President, TAAI. “With the global aviation and economies opening up for tourism, especially in the light of commercial flights restarting from March 27, there is no better time than now to hold this Convention. We – the travel trade of India, can reiterate with confidence to the traveller by ourselves travelling overseas with renewed vigour. TAAI has taken this rightful opportunity to hold this Indian Travel Congress in Sri Lanka, so as to facilitate international mobility amongst our members and the trade at large. This shall give us all a platform to ‘Collaborate to Conquer’ with all our stakeholder partners in India and overseas,” said Jay Bhatia, Vice President, TAAI. Mr. Ravindran Veeraperumal, Regional Manager – India & Bangladesh – SriLankan Airlines, gave an exhaustive and enlightening presentation on the airline’s operations and its expansion plans for the future. The airline is also

the official airline sponsor for the 66th Convention & Exhibition of TAAI in Colombo this year. Concluding the event, Bettaiah Lokesh, Hon. Secretary General, TAAI said, “Sri Lanka has always been one of the favourite destinations for Indians and now with the international skies opening up, it is an ideal destination for hosting the convention. Sri Lanka's close proximity to India along with its focus on boosting regional tourism, strengthening bilateral relations and developing trade, investments and tourism makes it an important market for our country. The convention will provide a wonderful opportunity for our delegates to experience the serene beauty of this unique island country. We at TAAI look forward to welcoming our member delegates from “Incredible India” into the serene “So Sri Lanka”. A fruitful networking session between a delegation from Sri Lanka and TAAI members took place on Thursday (2303-2022) in New Delhi which was attended by over 200 stakeholder partners/members of TAAI, stated TAAI-Hon. Treasurer Mr. Shreeram Patel was also present on the occasion and felt that with the overwhelming response to the roadshow; SLTPB, SLAITO and TAAI are excited to welcome all delegates for the Convention in Colombo.

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IACLS

India Associations & Corporate Leadership Summit

New Dates Coming Out Soon To produce a better & larger event for our stakeholders, we have moved the dates of IACLS

Meet 300+ Associations, Trade Bodies & Corporate Heads

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COVER INTERVIEW

March 2022

In Conversation With ALLISON SODHA President , Sodha

Travel & Author of Go! Girl Guides India As the President of Sodha Travel and India travel expert, Allison is passionate about offering travel tips and destination inspiration. She has curated content for several publications, including Little India, and facilitated panels on sustainable travel in South Asia. Allison is currently the Delhi Destination Expert for AFAR and India Specialist for the Women's Tour Collective.

COVER INTERVIEW

March 2022

MS. Please describe your professional journey with us and tell us how you thought up the idea to start Sodha Travel? Over time, tell us about a major milestone you have achieved in the Travel industry. Allison Sodha. I always had an affinity for India and nurtured this curiosity by studying Indian history and religiosity in college. My favorite courses were History of Modern India, Hinduism, and Foundations of Buddhism. My research continued post-grad as I traveled across the country and contributed my work to several publications. This passion to create experiences fueled by a deeper understanding of the destinations planted the seeds for Sodha Travel. In the past 15+ years I have interviewed diplomats and dignitaries, facilitated panels on sustainable initiatives in South Asia, and held the title of Delhi Local Expert with AFAR Media. However, my biggest milestone was becoming an author! Go! Girl Guides India released on March 8th of this year. The 450-page guidebook weaves a tapestry of cultural curiosities, destination inspiration, health and safety, and travel tales in 20 destinations and five national parks across north and west India.

will still have authentic connections and conversations. It is equally the responsibility of the tour operator to create and execute a less manufactured and more genuine experience. MS. What communication and learning possibilities do you think there are between US travel agents and their Indian counterparts? Allison Sodha. Tremendous possibilities! The key is creating strategic partnerships that cater to both markets and identifying the unique operational challenges. MS. Which aspects of your business concept do you regard to be critical success factors? Allison Sodha. Personalization and connection. It’s important to really listen to your clients and understand the WHY behind selecting a destination. At Sodha Travel, we customize each and every itinerary. The planning process is a time to create, converse, and collaborate. We take a genuine interest in learning what fuels our client’s wanderlust.

MS. Who are your key clients and what makes you apart from other Travel agencies? Allison Sodha. Our key clients are savvy, educated travelers who look beyond the typical mass-produced itinerary; they seek experiential and regenerative offerings that provide a deeper connection to the destination. Sodha Travel’s expertise is not just from living in the region or being welltraveled. It’s a culmination of almost two decades of research, interviews, and insider access to local communities. Our clients recognize and value our passion and expertise. MS. What about India as a tourism destination, in your opinion, is greatly misunderstood? Do American tourists get to see the "genuine" India? Allison Sodha. India is far more complex than arranged marriage, poverty, the caste system, and polytheism. I also believe there are many misconceptions about women traveling to India. There is a fundamental difference between statistics and sensationalism. Of course I cannot speak for every woman, nor do I intend to minimize the experience of another, but I truly believe in being informed and not influenced. Even on a mass-produced group tour to the Golden Triangle, travelers – American or otherwise -

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COVER INTERVIEW

March 2022 learn about the country’s cultural complexities, download a language app, or enroll in a course or certification that explores the history, religiosity, and/or societal construct. Understand the destination beyond the role of a traveler. MS. The simple ageing out of the workforce is one of the most serious issues facing travel agents. What are organizations doing to attract young people to the field?

I also believe it is crucial to know your market; get comfortable turning down business that does not align with your practices and philosophies. MS. How are you predicting the major trends in the travel industry for the coming year? Allison Sodha. In my experience, travelers in a postpandemic landscape are ready to say YES. They are willing to spend more for a unique adventure or splash of luxury. I also predict a spike in the FIT market as more travelers seek out private, individualized tours. MS. Do you think travel businesses should rely on thirdparty tech companies or keep development control in-house because of the level of complexity required in creating numerous platforms?

Allison Sodha. Not enough! There needs to be an initiative to showcase the different ways to engage in the travel industry. It has been refreshing to observe the next generation leverage social media platforms to grow a new audience, but most influencers are not destination specialists. The role of a typical “travel agent” will become obsolete in the coming years and the industry should nurture more diversified roles and opportunities. MS. Last but not least, how do you see the industry in which you work evolving? Have you set any specific goals for yourself ? Allison Sodha. I anticipate a stronger push toward not just sustainable travel but regenerative experiences. As for my goals, I am working toward hosting a travel series that showcases India’s dynamic (and lesser known) destinations. After almost a decade of intermittent language lessons, I also want to (finally) be fluent in Hindi!

Allison Sodha. It really depends on the business model and projected growth. If a company can execute efficiencies by outsourcing, it can often be more cost effective. MS. Which are some of the challenges that travel agents face today? What are some remedies you suggest to overcome these challenges? Allison Sodha. I believe travel agents and advisors need to become more specialized in a region or style of travel. Choose a niche and thoughtfully grow your market. Go beyond simply visiting a destination or working with a DMC;

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Asia’s Most Comprehensive Media Pla orm For MICE

INTERVIEW

March 2022

Learn, Adapt and

Evolve Continuously Asjad Imran, Founder & CEO, Traventions MS. Please describe your professional journey with us and tell us how you thought up the idea to start the Traventions. Please share with us a major milestone you have achieved with Traventions over time. Asjad Imran. I’m a Travel & Tourism professional with over two decades in the industry. Post my IATA in the year 2000 I started my career as International ticketing counter staff in a small travel agency in Bangalore where I learnt Business Travel, but the enquiries for International holidays excited me more to learn about the destinations which gave my career a breakthrough in joining Cox & Kings as Junior Operations Executive, then as Counter Sales Executive in Outbound Tours. Spending almost three years it was MICE division which fascinated me the most as it was always my dream job to work in a corporate world. For the next 16 years I was fortunate to have worked in MICE at highly reputed travel companies such as Make My Trip, TMIC, Yatra.com, Zenith Leisure Holidays and last job as General Manager at Fountainhead Entertainment which gave me a wider exposure on Events and Activations and gauged that all these three divisions can be put together as one stop solution. Throughout my MICE journey I understood that corporate clients defines MICE players only as travel agents but when it comes to Corporate events, activations there’s always a different marketing or event agency to choose from. Hence my inspiration to start Traventions was to create one platform for MICE, Events & Activations for the corporate world. The name Traventions itself is a fusion of Travel, Events & Activations. Since our inception we have not only achieved big numbers in MICE taking corporate groups to Scandinavia, New Zealand, Italy, UAE, Shimla & Manali, Goa, Kerala etc but also as clients trusted in our vision, we were able to successfully handle Annual Events, Rewards & Recognition programs, Product launches and five cities activations for Tata group.

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Asia’s Most Comprehensive Media Pla orm For MICE

INTERVIEW

March 2022

MS. In what ways has Traventions contributed to making the client's experience memorable? What are your key services? Asjad Imran. We believe in the “keep it simple” approach. With clear vision, worldwide experience, outstanding business networks and excellent management skills, Traventions embraces a modern, innovative approach to tailor every aspect of tour and event to suit our clients’ needs. We follow a five step success formula – the brief, the creative, the plan, the delivery and the evaluation. Our key services includes Travel – MICE, Customised Leisure Holidays, Travel Vouchers, offsites, Offshore Travel Service. Event Management – Product Launches, R&R, Fashion Shows, Annual Days/Conferences, Celebrity Management & Entertainment. Activations – End to End Campaign solutions, Installations, Design, Production, Venue Liaison, Media, Photo-Videography, Logistics. Experiential Marketing – Brand Awareness, Lead Generation, Collateral, Signage and Branding, Social Media, Public Relations, Pre & Post Event MarketingEvaluation MS. Which has been the most challenging show hosted or managed by your organization? What behavioural changes have you noticed in your clients after the pandemic Covid19? Asjad Imran. Quite a few post pandemic in all our

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verticals. We’ve seen visa rejections of families & children to UAE which has never happened prior to covid, at least not in my tenure. Rejections of Business Visas to Italy of senior directors of a corporate with no valid reason due to which we had to call off the event and postpone. During the five cities activations The world has changed in an unprecedented fashion, and so has client’s preference. Promotional & functional spending have taken precedence over steep budgeting. Corporates are deeply concerned about the impact of Covid-19, both from a health and economic perspective. Clients are responding in variety of ways and have different attitudes, behaviours and purchasing habits. Some feel anxious and worried in doing any event or incentive trip, at the other extreme, some clients remain indifferent to the pandemic and are continuing the MICE and Events business as usual. MS. What are your thoughts on digitalization and the potential for using technology to accelerate the industry's momentum? Asjad Imran. Over the time technology has helped simplify travel, reduce costs, enhance operational efficiency and improve customer experience. Whereas it’s not been implemented widely under MICE division but mostly for intranet based data analytics. Moving forward we at Traventions have plans to develop AI based

Asia’s Most Comprehensive Media Pla orm For MICE

INTERVIEW

March 2022

applications exclusively for MICE and Events platform. Digitalization would help in easier, faster and more effective communication. Better resource management, improved customer engagements and effective marketing and promotions would surely open new sales avenues. MS. What changes have you made to your services to accommodate the new normal? Asjad Imran. To live in the world is to adapt constantly. While the world starts to make progress tiptoeing post COVID-19 pandemic, businesses are starting to reopen, events are slowly starting to ramp up. Our immediate focus has been to tackle the complex problems in the industry that have emerged from the pandemic by highlighting resilience, recovery and restructuring. But it’s not as easy as slipping into an old work outfit. New strategies are being implemented throughout the business landscape to ensure employees and customers can more easily adapt to the new normal. We are now looking to act decisively and strategically to take advantage of the world’s changes. We are also choosing to organize documentation, data analytics onto a digital platform. It reduces the need to have person-to-person

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meetings and can be effortlessly shared with entire staff members at once — so long, team meetings. MS. What is it about the MICE industry that appeals to you? Asjad Imran. Before it was just a fascination to be in MICE as I thought it’s the most white collar job in travel & tourism segment but once inside the ocean it was more to learn about the products, planning, facilitating and understanding clients’ needs to incentivise its business associates. We MICE players go the extra mile to make every mice event successful not just for our clients satisfaction but also for the travellers for whom the event is designed with much planning and detailing after all it’s their efforts which creates any mice event and gives us a job. It is also the highest revenue contributor to the travel industry which itself appeals to be in big number game. MS. What would you say to the industry if you had one message and one piece of advice to give? Asjad Imran. Trust your instincts. When you quit, you fail. It’s nobody but ME versus ME.

Asia’s Most Comprehensive Media Pla orm For MICE

M I C E Showcase

INTERNATIONAL M.I.C.E. SHOWCASE SUMMIT 3rd Edition An Empowering Summit For The Meetings, Incentives, Conventions, Exhibitions & Events (MICE) Professionals To Learn, Connect And Build Meaningful Business Connections

INTRODUCING IMS2021 Highlights

MICE & BUSINESS TOURISM

AWARDS o honour the resilience of ou r in d ative t ustr initi n A y

2022 dates will be announced soon

1000+ 90+

Distinguished Speakers

50+ 20+

Attendees

Countries

Sessions

SUSTAINABILITY

March 2022

Mumbai Announces Plans For Net-zero By 2050

umbai has announced detailed plans to zero out carbon emissions by 2050, a target that puts it two decades ahead of India's national goal and makes it the first city in South Asia to set such a timeline. In the plan announced, India's financial center, home to south Asia's biggest corporations, stock bourses and the central bank, has proposed exhaustive changes to the way it manages energy, water, air, waste, green spaces and transport for its 19 million residents. “We don't have the luxury of time,” said Aaditya Thackeray, environment minister of the state of Maharashtra of which Mumbai is the capital.

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Without intervention, the effects of climate change could cost India $35 trillion over the next 50 years. Drawing on inputs from officials, citizens, researchers and companies, Mumbai's plan lists changes across six domains. This includes investments in housing, electrifying public transport and more walkable roads; floodresistant drainage and water conservation apart from adding open spaces, investing in clean water and sanitation, and rooftop solar capacities. In the coming three decades the city aims to cut to zero its total greenhouse emission which in 2019 stood at 23.42 million tons or 1.8 tons per capita. The

largest investments will have to come into energy, which accounts for 72% of total emissions, according to the plan documents. Vehicle emissions and waste comprise the rest. Plans for some crucial aspects of Mumbai's transition — switching its peak 3,400MW electricity consumption to renewable power sources for instance — remain unclear. Private conglomerates including the Tata Group and billionaire Gautam Adani's companies, which supply power to the city mostly from coal plants, have said they will make investments in order to meet their own net-zero transition goals.

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SUSTAINABILITY

March 2022

GBTA Announces Its New Sustainability Leadership Council

he Global Business Travel Association (GBTA), the world's premier association serving the business travel industry, announced 16 sustainability executives from across the global travel industry who will serve on GBTA's Sustainability Leadership Council. The Council will advise on GBTA's overall Sustainability Program in its mission to demonstrate the significant contribution that the business travel sector can make on climate action and corporate responsibility. In November 2021, GBTA embarked on its “sustainability journey” to bring the industry together to address one of the biggest challenges the business travel sector – and society – are facing today. Since then, 16 travel industry companies stepped forward as Founding Partners of the first-ever GBTA Sustainability Program, with

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each nominating an executive from their company to serve on the Council. “We are grateful for the enthusiastic response from industry partners in support of GBTA's Sustainability Program and look forward to working together with the Council. The business travel industry understands the immediate and important need to accelerate its focus on sustainability, including finding a balanced way forward in connecting businesspeople via travel while better protecting the planet,” said Suzanne Neufang, CEO,

GBTA. Council members have deep sustainability experience and/or expertise and will serve a one-year calendar term to help guide GBTA's efforts, define priority areas for collaborative and global action, and help raise the bar for the business travel industry overall. “There is a real need for our entire industry to tackle this incredibly complex challenge. And sustainability will be a key factor for business travel's recovery. Both companies and travelers want to better manage the impact of business trips that will and must still take place. GBTA is in a unique position to help champion a collective, global effort that delivers meaningful outcomes,” said Mark Cuschieri who is the Council Chair and Vice President, GBTA Board of Directors.

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TECH NEWS

March 2022

Greengage Launches Event Smart To Track Carbon Emissions For Responsible Meetings And Events

reengage - an independent provider of advice and accreditation to the meetings and travel industry - has launched EVENTsmart, a carbon calculator for responsible meetings and events of all sizes ranging from virtual meetings to large-scale conferences and exhibitions. EVENTsmart is launched in response to demand from event organisers, hotels and meeting venues for a new approach to responsible event planning. Event venues in particular are planning to use the platform to

demonstrate to bookers their commitment to reducing emissions and waste. The platform has been designed to evaluate all carbon emissions for meetings and events including travel, accommodation, the meeting space, catering, electricity, gas, water, event materials and waste. Greengage CEO Andrew Perolls said, “As companies increasingly focus on reducing their carbon footprint, meetings and events are in the spotlight. Our new software platform will provide accurate data for anything from a virtual meeting to a large-scale conference or exhibition.

Emissions are generated from travel, accommodation, catering, heat, power, waste and it's important to be able to measure each element and cut levels of Co2. “We're on a mission to work with clients and partners to demonstrate that changing some of the norms in event catering can provide a more environmentally friendly outcome, lower emissions, and save money while meeting the expectations of delegates who want to see a more sustainable approach.”

Switzerland Convention & Incentive Bureau And Conferli Join Forces And Launch World’s First MICE Benchmarking Tool For Countries

ata-driven application helps associations, countries, destinations, and venues find each other directly, enabling a transparent and efficient tender process. After a successful launch in June 2020, Conferli has announced another innovative addition on its platform. This milestone is the result of cooperation between Switzerland Convention & Incentive Bureau and Conferli who joined forces to find a solution that would help streamline the process of matching association events with countries. With this development an important unmet need in the event industry is addressed, namely conference organizers are now able to base their country choice on data-driven benchmarking. In this additional process, associations are matched with

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we have observed that destination matching is becoming increasingly important for associations. With the new launch of country comparison and benchmarking we give organizers the possibility to first get matched on country level.

countries based on their strengths and suitability, which cuts their lead time, increases their success rate, and makes the tender process cost-efficient. Especially for associations being able to compare countries is of utmost importance. Furthermore, Local hosts or national associations can now easily find a suitable destination within their country. “Since the launch of Conferli

This has a special function during the pandemic period because associations will be able to see quarantine rules per country in one overview, next to sustainability measurements, country support and ecosystems,” explains Ms. Nienke van der Malen, Founder and CEO of Conferli. “The tender process traditionally used for selecting an event destination is complex and takes a lot of time and effort,” she added “Until now, with this new feature you can get matched to countries and cities in just a few clicks!”

Asia’s Most Comprehensive Media Pla orm For MICE

March 2022

COLLABORATION

ICCA And The American Society Of Association Executives (ASAE) Announce New Collaboration

nternational Congress and Convention Association (ICCA) announced it has formalized strategic relationships with the American Society of Association Executives (ASAE) to enhance access to content and community for the global association ecosystem. ICCA's collaborations with ASAE will leverage the strengths of each organization to expand opportunities for engagement and knowledge sharing between association leaders globally, and the global association meetings community. The collaboration supports both association's goals and strategic plans and will focus on, peer to peer learning and developing a global community. Examples of peer-to-peer programming include collaboration on ASAE's Global Summit on the State of

the Association Community and well as develop one legacy-focused program, to name just a few. In addition to peer-topeer-programming ICCA and ASAE will look for joint exhibiting opportunities as well as joint statements to support both communities. “The role of associations is rapidly changing and many of the meta trends influencing ASAE's strategic direction are shared by our global colleagues,” said ASAE President and CEO Michelle Mason, FASAE, CAE. “This reality necessitates more collaborative thinking and idea-sharing between leaders of organizations worldwide. ASAE's collaborations with ICCA is an acknowledgment that no one organization has all the answers. Together, we will work to enhance the

collective knowledge of association ecosystem.” ICCA CEO, Senthil Gopinath commented: “We traditionally always valued our close collaboration with ASAE, however today we are more excited than ever to adapt to the changing environment and embrace this new collaboration which is nurturing partnership, collaboration, and growth of both of our communities. More meaningful and sustainable engagement and above all a mutually beneficial collaboration will advocate for the value of associations to society and their meetings as vehicles to drive change in local communities. I am personally thrilled to work with Michelle and ASAE on transforming meetings globally and foster diversity, inclusion, sustainability, and legacy of meetings and associations globally.”

The Indigenous Tourism Association Of Canada And Destination Canada Renew MOU

estination Canada (DC) and the Indigenous Tourism Association of Canada (ITAC) have agreed to renew and expand their partnership through a signed memorandum of understanding (MOU). This represents an important collaboration between the two organizations to support the recovery of the Indigenous tourism industry in Canada. Prior to 2020, Indigenous tourism contributed an estimated $1.9 billion in revenue to Canada's gross domestic product and employed 40,000 people. The COVID-19 pandemic triggered a

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devastating loss of revenue and months of uncertainty for the tourism sector – with Indigenous businesses being hit especially hard. Destination Canada's pledge of $3.2M will support the recovery and growth of the Indigenous tourism sector. Highlights of the MOU include: A minimum of $1M in-kind support for promotion in the USA and other international markets; Ÿ $1.6M for Indigenous-led content creation by ITAC; Ÿ $400K for content distribution domestically; Ÿ $150K to enhance the Indigenous participation at Rendez-vous Ÿ

Canada (RVC); And $50K for the National Indigenous Tourism Conference (NITC).

Additionally, ITAC and DC will continue to work together to share and develop knowledge, complementary expertise and market intelligence. “This agreement solidifies the relationship we've had with Canada's destination marketing association for years,” said Keith Henry, President and Chief Executive Officer of the Indigenous Tourism Association of Canada.

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AVIATION

March 2022

ICAO Pilot Project Provides Airlines, Airports & Other Air Transport Partners With Improved Capabilities To Authenticate Travel & Health Documents

new ICAO pilot project is helping airlines, airports, and other air transport partners to test and leverage the capability to authenticate travel documents and related health certificates, including official proofs of vaccination. The limited-time pilot project trial is providing the private sector partners with enhanced opportunities to make use of the data in ICAO's Public Key Directory (PKD), a critical backbone supporting the security and efficiency of international mobility. PKD data supports the international system of asymmetric cryptography employed by States to secure documents such as electronic passports, and importantly it contains

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no personal information about the travel document or health proof holders. “The ICAO PKD has always been a valuable tool for countries to enhance border security and facilitate travel,” explained ICAO Secretary General Mr. Juan Carlos Salazar. “By allowing the private sector stakeholders to make use of PKD data, in support of the development of new value-added tools and solutions, ICAO is hoping to help accelerate related innovation and deliver numerous winwin benefits for both governments and passengers.” Fourteen companies are already taking part in the pilot project, exploring new types of products and services which

governments and the wider aviation community could benefit from by leveraging existing PKD data. The end-result should be a more varied range of stakeholders being able to authenticate travel and related health documents throughout a traveller's journey, resulting in fully secure, seamless processes, added convenience, and higher efficiency for all concerned. “In this sense this pilot project should also be appreciated as helping to support our overall efforts to reconnect the world and deliver a more rapid return to normal for international air travel as the pandemic subsides.” Mr. Salazar added.

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CRUISING

March 2022

MSC Cruises To Operate Year-round Sailings From New York For The First Time MSC Meraviglia to sail itineraries beginning in April 2023 ranging from sun-drenched Caribbean including Ocean Cay MSC Marine Reserve in The Bahamas, Bermuda through to breath-taking Canada Ÿ Strong focus on international travellers given New York's comprehensive and convenient year-round air links Ÿ

SC Cruises has announced that for the first time it will base one of its ships in New York and operate year-round sailings. The modern and glamorous MSC Meraviglia will homeport in the Big Apple from April 2023 for year-round cruises to the Caribbean, Bermuda, New England and Canada. Many of

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the cruises from New York will visit Ocean Cay MSC Marine Reserve – the line's stunning private island destination in The Bahamas. The deployment is set to enhance MSC Cruises' presence in the North American market by complementing the rich choice of ships and itineraries sailing from both Miami and Port Canaveral/Orlando in Florida and will give guests the opportunity to extend their holiday with a stay in New York either before or after their cruise. Gianni Onorato, CEO, MSC Cruises, said, “New York is one of the most incredible and vibrant destinations in the world, so by adding the city as a year-round homeport for MSC Meraviglia we are greatly enhancing our offering in North America. The itineraries will have a very strong

appeal not only for our guests in the U.S but also for international holidaymakers and given the huge range of intercontinental flights to and from the Big Apple, these sailings will be accessible to guests from all around the world.” “We designed our mix of itineraries to take advantage of New York's geographic flexibility, so that our guests can soak up the sun in the Caribbean during the spring and winter seasons, head to Bermuda during the summer or go north to see Canada's natural beauty in the autumn. And of course, for those guests that wish to discover New York there is the option to do so pre or post their cruise to really make the most out of their holiday.”

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HOSPITALITY

March 2022

Westin Hotels & Resorts Expands In Mumbai With The Opening Of The Westin Mumbai Powai Lake

estin Hotels & Resorts, part of Marriott Bonvoy's portfolio of 30 extraordinary hotel brands, continues to propel its footprint in India with the opening of The Westin Mumbai Powai Lake. Embracing the brand's foundational pillars of Eat Well, Move Well and Sleep Well, the hotel features signature brand programs that empower guest to regain control and maintain their holistic well-being while they are on the road. “We are excited to bring the second Westin hotel to Mumbai. With an increasing demand for wellness travel, the opening of The Westin Mumbai Powai Lake will further expand our portfolio in South Asia, offering industry-leading well-being experiences designed to empower a better you.”

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said Jennie Toh, Vice President, Brand Marketing and Brand Management, Marriott International Asia Pacific. “The hotel is committed to delivering the wellness promise that the brand is known for, giving travellers and locals new ways to experience this iconic destination.” “We are delighted to launch our Powai hotel in its new avatar of wellness and wellbeing, The Westin Mumbai Powai Lake. The team at the hotel looks forward to welcoming back our guests – the old loyalist as well as new adventurist to this upgraded hotel in Powai Mumbai. My best wishes to our colleagues at the hotel for the exciting times ahead.” Said, Mr. Sanjay Sethi, CEO and MD, Chalet Hotels Ltd. Transformed from Renaissance Mumbai Convention Centre Hotel, The Westin Mumbai Powai Lake boasts over 102,325 sq. ft. of

contemporary meeting and events space. Fully equipped with advanced audio-visual capabilities, the Grand Ballroom can accommodate up to 1,800 persons. Perfect for business meetings, the resort has 15 versatile indoor and outdoor venues that are ideal for large scale conferences or intimate social events. The hotel's outdoor event space overlooks the Powai Lake, making it a popular choice to host weddings and social functions. From carefully curated Bright Breaks and energizing agendas, to inspiring flexible settings and responsible practices, the hotel ensures attendees and planners feel accomplished, invigorated, and ready to perform at their best. Resonating with the brands core philosophy, the business spaces have been crafted to allow flexibility in function through simple and intuitive design details.

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INSIGHTS

March 2022

AMR International In Collaboration With AbuDhabi Releases Post-Pandemic B2B Event Subvention Strategies

In an increasingly competitive market, MICE destinations need to up their game post-pandemic, both to remain competitive and to attract events that specifically add value to their destinations Background As the MICE industry returns, AMR International in partnership with the Abu Dhabi Convention & Exhibition Bureau, conducted research to understand subvention and the role it can play in incentivising event recovery. AMR interviewed c.50 industry experts, organisers, convention bureaus and event management companies around the world. This white paper provides an overview of the findings on subvention, including an outline of different approaches, what drives success, the impact of the pandemic, and the outlook. What is subvention and how is it used? Subvention is a grant of support typically paid by a public entity to enhance or support an event in the host destination. Destinations provide subvention as hosting an event brings a

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range of economic and strategic benefits. Subvention packages vary in size and components. Benefits can be direct, meaning cash. Or they can also be indirect, meaning in-kind benefits (e.g., hosting a reception or marketing support). The current landscape Subvention offerings vary significantly by destination. Some destinations do not offer subvention at all, such as New York, Paris, and London. These destinations rely on their standing and reputation to attract MICE business. Other European destinations typically invest modest amounts compared to other parts of the world. They have a targeted subvention strategy, focusing on certain event types and sizes that fit their current infrastructure. Destinations across the Asia Pacific region with less established MICE industries and often greater distance from attendee bases

tend to offer generous packages. Flexibility is critical to success There is no single ‘right way’ to approach subvention. Schemes vary depending on compatibility requirements with regulatory frameworks and the need to align with a destination’s objectives. Increasingly destinations are choosing to offer a mix of indirect and direct subvention, enabling them to cater to a wide range of organiser needs. In special cases, some destinations choose to flex or circumvent the established assessment process to maximise their chances of capturing desirable or flagship events. Outsized support is justified based on the event’s contribution to the long-term strategic goals of the destination. Barcelona enjoys the legacy of its tech centre of excellence as a result of attracting Mobile World Congress.

Asia’s Most Comprehensive Media Pla orm For MICE

March 2022

INSIGHTS

Organiser pain-points and needs

Pain Points

We found some misalignments between what a destination believes is valuable to an organiser, and what an organiser values. AMR’s research revealed some frustrations and unmet requirements of organisers.

7 Lack of transparency from subvention bureaus; application process and criteria Ÿ Lack of access to decision makers Ÿ The subvention application process is sometimes long and arduous Ÿ

international participants Difficulty in dealing with hybrid events

Destinations target event types based on their infrastructure, resources and policy limitations. Associations typically look for destinations offering high value direct subvention, whereas conferences and exhibitions place emphasis on forming strategic partnerships.

hesitant to support the virtual component of a hybrid event as remote participants bring little economic benefit to the destination. Nonetheless, destinations are increasing support for digital equipment and infrastructure, viewing hybrid events as a long-term investment as they evolve into digital destinations. While hybrid events have been adopted across the globe and are slated to continue post-pandemic, many experts believe the return of inperson events will cause the scope of hybrid events to wane.

What are the implications for MICE destinations?

Impact of hybrid events and technology

Destinations face a series of challenges, including:

The pandemic has accelerated the move towards hybrid event models. These both extend the international audience and potentially cannibalise it as delegates can attend at minimal cost and effort. Many destinations are

Increasing number of competitive destinations Ÿ Increasing generosity of packages Ÿ Organisers increasingly demanding of subvention Ÿ Difficulty in attracting

If MICE destinations choose to adopt at least some of these approaches, they will gain a strong competitive advantage that will position them for future growth and long-term value.

Winning formula Most destinations take a targeted, not scattergun approach. Destinations with leading subvention schemes typically identify the sectors and also the event type that will bring the greatest benefits to them. They then pitch to them with a highly tailored approach.

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As destinations navigate these challenges, subvention will continue to be an important tool. However winning destinations need to evolve their approaches. They should: Ÿ Ÿ

Revise their strategies on a regular basis Take a more sophisticated and segmented approach to assessing subvention applications Assess the wide range of direct and indirect offerings that benefit organisers and the destinations Consider more partnership-like relationships with organisers Not consider that reputation alone will deliver continuing success

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GLOBAL NEWS

March 2022

Singapore Reopens Borders from April 1 to All Fully Vaccinated Travellers Airlines no longer need to operate designated VTL flights into Singapore, and fully vaccinated travellers may now enter Singapore on any flight. Correspondingly, there will no longer be quotas applied on daily arrivals. All vaccination certificates, regardless of place of issuance and whether digitally verifiable or not, will be accepted as proof of vaccination. Children aged 12 years and below are exempted from the vaccination requirement, in line with Singapore’s domestic measures.

ingapore is taking a major step forward to restore air connectivity to the world, to rebuild and reclaim Singapore’s position as a premier air hub. Singapore will reopen its borders to all fully vaccinated travellers from the Ministry of Health’s (MOH) General Travel Category countries/regions and will transition to a new Vaccinated Travel Framework from 1 April 2022. Under the new Vaccinated Travel Framework, CAAS will allow all fully vaccinated travellers from any country or region to enter Singapore quarantine-free, as long as they have not visited any countries or regions on the MOH’s Restricted Category in the past seven days. There are currently no countries or regions on the Restricted Category. The new framework will facilitate a safe and seamless travel experience for Singapore residents and visitors to Singapore and restore the wellregarded Changi Experience. With the move to the Vaccinated Travel Framework, all existing VTLs and

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Singapore Arrival Card The existing SG Arrival Card (SGAC) will be streamlined and can be completed easily. There will be three sections on the SGAC: Unilateral Opening (UO) arrangements will be retired. Fully vaccinated travellers will no longer need to take any COVID-19 tests in Singapore. However, they must take a pre-departure test (PDT) within two days before departing for Singapore and obtain a negative test result. This PDT can be a Polymerase Chain Reaction test, a professionallyadministered Antigen Rapid Test (ART) or a self-administered ART that is remotely supervised by an ART provider in Singapore that provide such services. MOH will continue to monitor the local and global COVID19 situations and consider removing the PDT requirement in the coming weeks.

personal particulars; vaccination status, including the submission of proof of vaccination for those who are vaccinated outside Singapore. Those vaccinated in Singapore do not need to upload their proof of vaccination; Ÿ health declaration. Ÿ Ÿ

Travellers are strongly encouraged to submit the SGAC before departure for Singapore to facilitate a smooth checkin and arrival process in Singapore, and minimising the manual document checks required. Travellers can present their SGAC acknowledgment email with any relevant supporting documentation as indicated therein, to airlines at check-in for their flight to Singapore.

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GLOBAL NEWS

March 2022 procedure uses concentrated solar heat to manufacture syngas which can then be synthesized into kerosene using standard industrial processes. This sun-to-liquid fuel closes the fuel carbon cycle: when combusted, it will only produce as much CO2 as went into its manufacture. The new fuel thus makes a major contribution to effectively decarbonizing air transport.

SWISS To Be The World’s First Airline To Use Synhelion Solar Fuel

wiss International Air Lines (SWISS) and the Lufthansa Group have concluded a strategic collaboration with ETH Zurich spinoff Synhelion to bring solar aviation fuel to market. This will make SWISS the first airline in the world to use solar kerosene. “Our team-up with Synhelion is founded on our shared vision to make carbonneutral flying in regular flight operations possible through the use of solar fuel,” explains SWISS Chief Executive Officer Dieter Vranckx. “We are proud that SWISS will be the first airline in the world to fly with solar kerosene. In partnering with Synhelion, we are supporting Swiss innovation and are actively pursuing and promoting the development, the market introduction and the scaling-up of this highly

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promising technology for producing sustainable fuels.” “We believe in a globalized world connected by climate-friendly mobility,” adds Dr. Philipp Furler, Synhelion’s co-founder and CEO. “Our next-generation carbon-neutral solar kerosene is an economically and ecologically viable substitute for fossil fuels. The commitment of SWISS and the Lufthansa Group underlines the aviation sector’s keen interest in our solar fuel. And we are looking forward already to the day the first SWISS aircraft takes off with our solar kerosene.” Sunlight – the way to carbonneutral flying Synhelion has developed a key technology for manufacturing sustainable aviation fuel (SAF) from renewable energy sources. The unique

Synhelion will build the world’s firstever facility for the industrial production of solar fuel in Jülich (Germany) this year. SWISS is set to become the first customer for the solar kerosene in 2023. Under the collaboration now concluded, SWISS and the Lufthansa Group will support the development of Synhelion’s planned commercial fuel production facility in Spain, too. Swiss pioneer Synhelion, SWISS, Edelweiss and the Lufthansa Group have been working together since 2020 to help reduce the carbon dioxide emissions of Swiss aviation through the use of solar fuels. SWISS plans pioneering role in the use of sustainable fuels from renewable sources The Lufthansa Group and SWISS have been pursuing and promoting comprehensive measures to minimize their carbon dioxide emissions for several years now, and work closely with their partners to steadily further reduce the environmental impact of their business and operational activities. SWISS will be substantially increasing its use of sustainable aviation fuels in the next few years to help achieve its climate objectives. In view of the limited availability of biofuels, however, alternatives will be required. “This is why we are actively supporting the development of solar fuels,” stresses SWISS CEO Vranckx. “We want to be a pioneer in their use. So our involvement with Synhelion is a key element in our long-term sustainability strategy.”

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March 2022

GLOBAL NEWS

Ras Al Khaimah Tourism Development Authority Announces New MICE Incentives For Associations

s a growing MICE destination in the region, Ras Al Khaimah Tourism Development Authority announced new progressive initiatives to support their Meetings, Incentive, Conference and Event (MICE) offering, further strengthening the Emirate’s position on the international map. Ras Al Khaimah has hosted several prestigious international and regional events over the past years with Al Hamra International Exhibition & Conference Centre being named the first safe meeting facility in the world, as certified by Bureau Veritas. With a dedicated outdoor event venue at the Jais Adventure Park and extensive facilities across the Emirate’s portfolio of hotels, each venue has specific elements that provide guests an inspiring overview of Ras Al Khaimah’s culture, hospitality, and unique offerings. Having partnered with prominent associations such as the World Travel and Tourism Council and Deutscher Reiseverband pre-pandemic, the Arab Aviation Summit was the first in-

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person event to be held in 2021 due to the Emirate’s safety and hygiene initiatives implemented across its venues. The Emirate also played host to the Global Citizen Forum’s acclaimed annual summit in 2021, bringing together some of the world’s leading minds including country leaders, philanthropists, activists, acclaimed artists and athletes, entrepreneurs and top-tier economists, as well as hosting the Schweizer ReiseVerband’s (Swiss Travel Association’s) first annual General Assembly since the pandemic, welcoming 180 leading Swiss travel agents and tour operators. Most recently, the Emirate welcomed the World Tourism Forum Lucerne’s International Start-up Innovation Summit and is set to host several association events and conferences this year including The Pacific Asia Travel Association (PATA), marking the first time that the not-for-profit travel trade association has hosted its Annual Summit in West Asia. To further attract associations, the Emirate has launched a series of new initiatives to further support business tourists and MICE groups in 2022, which include: Flexible rates at Al Hamra International Exhibition and Conference Centre facility (2700 sqm) Ÿ Incentive Program (rebate on accommodation rates) Ÿ

Waive of Permit fees Free PCR Test for the delegation Free extension of hotel stay and meal plan for those who tests COVID positive Ÿ Free medical coverage for those who need medical attention at Ras Al Khaimah hospital Ÿ Reduced delegate rates for the attractions Ÿ Ÿ Ÿ

With a growing corporate tourism offering, Ras Al Khaimah is cementing its reputation as a leading MICE hub in the region, with visitors able to experience a unique mix of culture, nature and adventure, combined with an extensive hospitality offering and close proximity to Europe, Asia and Africa. “With our impressive portfolio of hotels offering an array of first-rate meeting and events facilities, plus our worldclass Al Hamra Exhibition Centre, specifically designed to provide a new level of flexibility to host all types of events, Ras Al Khaimah is perfectly suited for the MICE travel sector. With high profile and successful events behind us, we are focused on further strengthening the appeal of the Emirate within this segment and look forward to welcoming even more business travellers in 2022,” said Iyad Rasbey, Executive Director, Destination Tourism Development at Ras Al Khaimah Tourism Development Authority.

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GLOBAL NEWS

March 2022

Fortescue Future Industries And Airbus Join Forces To Help Decarbonise Aviation for a pollution-free future,” Dr Forrest said. “We are all citizens of a global world. People want to travel, reunite with family and friends and explore new places without being forced to pollute the planet. The problem isn’t travel, the problem is how we fuel our planes and ships – all of that must turn emissions free. No greenwash, no mirage, just 100 per cent green.

lobal green hydrogen company Fortescue Future Industries (FFI) and Airbus, a world leader in aeronautics, have joined forces to create a working alliance to help enable the aviation industry to decarbonise through zeroemissions green hydrogen.

This announcement reflects FFI’s and Airbus’ shared ambition to leverage their respective expertise to support the entry-into-service of a green hydrogen-based aircraft by 2035. Green hydrogen, unlike other forms of hydrogen, is made from water using 100 per cent renewable electricity. To mark the partnership, FFI and Airbus have signed a Memorandum of Understanding (MoU) at Airbus’ headquarters in Toulouse, France. The MoU will allow both companies to collaborate closely, as one focused taskforce, to implement green hydrogen as a fuel within the aviation industry. FFI and Airbus will look specifically at challenges around green hydrogen regulations, infrastructure

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and global supply chains – from the production of green hydrogen, right through to its delivery to airports and transfer onto aircraft. According to the MoU, FFI will provide cost outlook and technology drivers on the various elements of the supply chain and will build infrastructure deployment scenarios for the supply of green hydrogen to targeted airports. Airbus will provide characteristics on fleet energy usage, scenarios for hydrogen demand in aviation, refueling specifications and aviation regulatory framework. FFI founder and Chairman, Dr Andrew Forrest AO, said the global aviation industry produced more than 2.5 per cent of global carbon dioxide emissions, with emissions having doubled since the 1980s. “The time is now for a green revolution in the aviation industry. This exciting collaboration brings together leaders in the aviation industry with leaders in green energy

“Look no further than my home country of Australia to see the disasters of our changing environment. The catastrophic floods on the east coast are being described as “one-in-1000-year events,” which means that every year there is just a 0.1% chance of a flood of that severity happening. Australia’s climate has already warmed on average by almost 1.5°C since 1910, and these extreme events are going to occur more frequently if industry doesn’t come together to decarbonise quickly and completely.” “I ask those remaining institutions who continue to invest in fossil fuels, to think of their kids. In particular, those so-called entrepreneurs who are supporting fossil fuel assets, please consider your children’s future over your profits.” Airbus Vice President of Zero Emissions Aircraft Glenn Llewellyn said, “the future of air travel is green”. “Airbus has identified green hydrogen as the most promising option for decarbonisation to meet our environmental challenges. You heard it here first: We are starting the green aviation revolution,” Mr Llewellyn said.

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March 2022

PATA Announces New Dates For Annual Summit 2022

he Pacific Asia Travel Association (PATA) has announced new dates for the next PATA Annual Summit. Originally scheduled to take place live and inperson in March, the forum will now be held from October 25- 27, 2022 in Ras Al Khaimah, UAE. The event will be the first time that the not-for-profit travel trade association, the largest spanning Asia-Pacific, will host its Annual Summit in West Asia. Hosted by Ras Al Khaimah Tourism Development Authority (RAKTDA), the three-day event brings together international thought leaders, industry shapers and senior decision-makers who are invested in driving tourism to, from and within the Asia Pacific. The PATA association network consists of both public and private entities representing every facet of the travel ecosystem – government, tourism offices, hotels, airlines, MNCs, SMEs, universities, and other travel-related companies with interests in the Asia Pacific region,

including destination recovery strategies, sustainability and resilience, human capital development, women in travel and innovation. “We are delighted that we will still be organising the PATA Annual Summit in Ras Al Khaimah this year and bring together our industry network to discuss opportunities and best practices to enable recovery and sustainable growth,” said PATA CEO Liz Ortiguera.

The event, comprised of conference presentations, leadership task force sessions, workshops, PATA board meetings and a travel mart component, will be hosted in various locations across the Emirate, including the Waldorf Astoria Ras Al Khaimah, The Ritz-Carlton Al Wadi Desert and Al Hamra International Exhibition & Conference Center.

“The team is working hard to put together an event programme, under the theme ‘Reconnecting the World’, that will take on a format that is more experiential and will maximise inperson connections and engage an appreciation for this beautiful destination. I invite all of our members, partners, Chapter members and industry colleagues to join us for this long-awaited opportunity.”

Exploring the theme ‘Reconnecting the World’, the program will provide a platform for PATA’s public and private sector members and partners to convene on critical industry topics,

Raki Phillips, CEO of Ras Al Khaimah Tourism Development Authority, added “As we navigate through a new era of travel and tourism, platforms such as the Pacific Asia Travel

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Association Summit provide invaluable insights that help guide our industry moving forward. We are pleased to host the summit in Ras Al Khaimah, the nature-based destination with exceptional connectivity and access that resonates well with Asian travellers. Combined with global hospitality brands and world class meeting venues, we are confident that the PATA Annual Summit this fall will be a great success.” Considered as the fastest growing destination in the Middle East, Ras Al Khaimah set a global benchmark by being the first city in the world to be certified safe by the ‘SafeGuard Label’ from Bureau Veritas and the ‘Safe Travels Stamp’ from the World Travel and Tourism Council. It was also named the ‘Gulf Tourism Capital’ for both 2020 and 2021 by the Gulf Cooperation Council.

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March 2022

Mayor Garcetti Signs Executive Directive To Create Tourism Cabinet And Bolster Los Angeles Standing As A Global Destination

ayor Eric Garcetti signed his 33rd Executive Directive, which creates the City of Los Angeles Tourism Cabinet, a group of department general managers to support growth in the tourism and hospitality sectors in Los Angeles. The Executive Directive also calls for the implementation of the recommendations laid out in the City's Tourism Master Plan.

destination, identify a path for sustainable growth of tourism, and ensure that new activity delivers strong benefits directly to Angelenos. Doane Liu, the Executive Director of the LA City Tourism Department, will be designated as the Chief Tourism Officer and the Chair of the Tourism Cabinet and will be responsible for leading the implementation of the Tourism Master Plan. “I look forward to serving as the Chief Tourism

Officer and collaborating with the Tourism Cabinet to enhance the visitor experience while also improving the quality of life for Angelenos,” said Doane Liu, Executive Director, LA City Tourism Department. “The Tourism Master Plan is a destination management plan that helps Los Angeles prepare for long-term growth in the number of visitors to the City, and I'm excited that the Tourism Cabinet will work with public, private and community stakeholders to advance the 22 recommendations in the Plan.” Prior to the pandemic, tourism and hospitality experienced 11 consecutive years of growth, ultimately topping Mayor Garcetti's goal of 50 million annual visitors two years early. As a result of the pandemic, overall visitation dropped from 50.7 million in 2019 to 26.9 million in 2020 and approximately 40.0 million in 2021. International travel also dropped from 7.4 million in 2019 to under 2 million in 2020 and under 3 million in 2021.

“Los Angeles is a global destination, and if we want our economy to fully recover from the pandemic, we need to get this industry back on its feet,” said Mayor Garcetti. “Tourism and hospitality were hit hard over the last two years, and as we continue to safely welcome more people from across the country and world to Los Angeles, we need to make sure Angelenos benefit from that economic growth.” The new Cabinet will develop strategies to maintain L.A.'s position as a leading

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GLOBAL NEWS

March 2022

Saudi Arabia Launches Trojena: A New Worldwide Destination For Mountain Tourism In Neom

he establishment of TROJENA, a new worldwide destination for mountain tourism, has been announced by His Royal Highness Mohammed bin Salman, Crown Prince and Chairman of the NEOM Company Board of Directors, as part of NEOM’s plan and strategy to promote and expand the tourist sector in the region. “TROJENA will redefine mountain tourism for the world by creating a place based on the principles of ecotourism, highlighting our efforts to preserve nature and enhance the community’s quality of life, which is aligned with the goals of the Kingdom’s Vision 2030. It also confirms our commitment to be part of the global effort to protect the environment. TROJENA will be an important addition to tourism in the region, a unique example of how Saudi

Arabia is creating destinations based on its geographical and environmental diversity. This forward-looking vision will ensure that mountain tourism will be another revenue stream to support the Kingdom’s economic diversification while still preserving its natural resources for future generations,” explained His Royal Highness. TROJENA features a unique and pioneering architecture, distinct from any other in the world, where the enchanting landscapes of NEOM’s mountains coexist in harmony with the tourist sites developed within

them, offering a new and extraordinary tourism experience that reflects the future of living, working and entertainment in NEOM. The new year-round tourist attraction will have a ski village, ultra-luxury family and wellness resorts, a diverse selection of retail stores and restaurants, as well as recreational activities such as skiing, watersports, and mountain biking, as well as an interactive nature reserve. The project is expected to be completed in 2026. By 2030, TROJENA and its surrounding residential zones are expected to draw 700,000 visitors and 7,000 permanent inhabitants. All construction activities will be conducted under NEOM’s strong environmental guidelines, which include a commitment to minimise environmental disruption and maintain long-term sustainability.

Travel Trade Athens Returns In May 2022

Trade Athens offers attending suppliers a half day of educational workshops created in collaboration with major international organizations.

Key players from the international tourism industry and top-notch local suppliers from Athens and the surrounding region will have the opportunity to meet and pursue new

“Athens has great momentum as we move toward the recovery of global tourism. Now it’s time for travel professionals to meet face-to-face. We’re excited for this opportunity to host our friends and partners in Athens as we start this new journey. In fact, we’re at the beginning of an exciting transformation, with the City of Athens investing in sustainability and quality of life for everyone,” noted Vagelis Vlachos, CEO of ADDMA.

he 8th Travel Trade Athens is bringing the tourism market back to Athens, inviting buyers and suppliers to Athens to meet in-person during the annual event taking place from 9-10 May 2022. Travel Trade Athens is the signature B2B marketing event of the City of Athens promoting the city’s transformation into a leading tourism and meetings destination.

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business opportunities during the twoday event. The event is organized by the Athens Development and Destination Management Agency (ADDMA) through This is AthensConvention & Visitors Bureau, in cooperation with the European Tour Operators Association (ETOA). In addition to business meetings, Travel

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March 2022

Thailand Travel Mart Plus (TTM+) 2022 To Showcase ‘Amazing New Chapters’ In Thai Tourism

he Tourism Authority of Thailand (TAT) has announced that this year's edition of Thailand's leading B2B travel industry show, the Thailand Travel Mart Plus (TTM+) 2022, will take place on the beautiful island of Phuket from 8-10 June. Mr. Yuthasak Supasorn, TAT Governor, said “The TTM+ 2022 will be an excellent opportunity, as the country's flagship annual tourism event always is, for buyers and sellers to come together and build on existing business relationships and forge new ones. Significantly, the event will include a focus on Thailand's change towards stronger and more sustainable, more responsible tourism growth, a transformation of Thai tourism that maintains the long-

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standing 'Amazing Thailand' branding.” As the premier showcase of Thai tourism, the TTM+ 2022 will showcase travel products, services and experiences from around Thailand under the theme of 'Visit Thailand Year 2022, Amazing New Chapters' that promotes Thai cultural values in the 'from A to Z Amazing Thailand has it all' concept. This is to inspire travellers from the world over to once again visit Thailand, where they can re-enjoy and enjoy for the first time experiences that are as remarkable and memorable as they are varied. This year's edition is expected to attract over local and international 700 participants, including buyers from 50 countries, sellers from across all five

regions of Thailand, as well as members of domestic and international media. The TTM+ 2022 will be held at the spectacular venue of the Angsana Laguna Phuket beachfront resort set within the worldrenowned integrated resort of the Laguna Phuket. The event will be arranged in accordance with health and safety measures stipulated by the Ministry of Public Health to help prevent the spread of COVID-19. Those from overseas must undergo all procedures required under Thailand's entry schemes. Held mostly in Bangkok each year since its launch in 2001, the TTM+ was relocated to Chiang Mai in 2016-17, Pattaya in 2018-19, and then Phuket in 2021 as part of the strategy to promote provincial destinations.

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March 2022

Riyadh Travel Fair Returns In May

he Riyadh Travel Fair (RTF) will return in May this year and organisers have predicted the event to be bigger than before. The 12th edition of the fair will be held after a two-year-long hiatus due to the Covid-19 pandemic from May 22 to 24, said ASAS Exhibitions, the official organiser of the travel and tourism event that has otherwise been held annually since 2009. The three-day fair will be held for the first time at the newly developed exhibition centre -- Riyadh International Convention & Exhibition Center (RICEC). Demand from exhibitors to participate in the event has been extremely strong, with most of the available spaces fully booked. The event is expected to see more than 300 participants representing tourism boards, airlines, destination management companies (DMCs), hotels and resorts, and tour operators

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from over 40 countries. About 30% of exhibitors will hail from the Middle East and North Africa region. Other regions well represented include East Asia and Europe, making the mix of exhibitors extremely international, said the organiser. A key theme at Riyadh Travel Fair 2022 will be ‘Safe & Meaningful Travel Following a Covid Pandemic World’. Through various platforms, a number of networking events and business opportunities for participants will be held over the course of the three days, as well as providing an opportunity for exhibitors to meet with Riyadh’s travelling public and popular influencers and media representatives, the company said. Fifteen new destinations and companies are participating for the first time in the annual exhibition, including representatives from Thailand, South Africa, Azerbaijan, Mauritius, Maldives, and Philippines

among others. “We are so glad to be back!”, stated Bander Algryni, General Manager at ASAS Exhibitions. “It is great to see the desire for travel returning with such force and resilience and the inclusion of new participants and new events to the coming RTF editions. It will be a whole new experience for both exhibitors and visitors alike, that celebrates the world of travel.” Organised for the first time in 2009, the Riyadh Travel Fair has been able to establish itself as a leading travel trade and consumer exhibition within the region. Riyadh Travel Fair 2022 is open to tourism professionals and to the general public. The event is considered an ideal platform for trade professionals and travel enthusiasts seeking interactive experiences, detailed travel information and promotional offers from some of the most popular destinations around the world,

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