May 2016

May 2016

6TH IEIA OPEN SEMINAR • 1ST IESA INDIA EXPO SHOP • 1ST INDIA EXHIBITION DIRECTORY LAUNCHED

Date of Publication : 2-3/ May/ 2016 Date pf Posting : 4-5/ May/ 2016

May 2016

These are certainly exciting times for the Indian Exhibition Industry. The last month was fascinating indeed. We witnessed three mega events – IESA India Expo Shop, IEIA Open Seminar and EEMA EEMAGINE 2016. The events catered to their respective segments but each of them aimed to promote some part of our industry in one way or the other.

IESA had been formed a year back and it has done exceedingly well to reach this far, so soon. It is a vibrant association that does not shy from being very whatsapp friendly, as long as it is serving their communication needs. This out of the box measure to stay connected with its members has won it criticism and praise alike, but the senior management maintains that the communication platform enables it to be fast, reactive and interactive.

The rst IESA Expo Shop saw massive stalls being put up by association members. Each stall was so well built, it imbibed great story telling and legacy of each company could be ascertained by going through the walls.

The directors took great pains to be present on all the days of the expo and were positive of the event. The event could have gained well if it would have been promoted comprehensively and extensively. Nevertheless, it was a worthwhile effort considering it was the rst edition.

The Sixth IEIA Open Seminar saw over 250 exhibition professionals gather at BIEC, this month. The event saw some power-packed panel discussions, networking meets and industry interactions. IEIA also collaborated with UFI and IAEE to promote the Global Exhibition Day initiative in India.

EEMAGINE 2016 was well organized that showcased the strength and expertise of Indian Events Industry. The events sector is very dynamic, glamorous and has huge potential to grow. Sports is a new dimension that is gaining much attention these days.

The month also witnessed yet another feat being achieved by Exhibition Showcase. The First India Exhibition Directory was ofcially launched at the IEIA Open Seminar by the IEIA president. The industry leaders were in all praise of the initiative and congratulated Exhibition Showcase for consistently introducing value adds for promoting the Indian Exhibition Industry. Get a copy reserved for yourself today!!

In this issue we bring together a collage of issues relating to the exhibition industry. It's an interesting mix of articles that will keep our readers absorbed all through. There are interesting bits on the latest developments in the Indian and Global Exhibition market. And need I say that I love to hear your comments at edit@exhibitionshowcase.com.

Mob. : +91-9811 80 6260 Website: www.exhibitionshowcase.com E-mail : contact@exhibitionshowcase.com

Top Stories This Month NEWS

PAGE NO.

Exhibition Services Show at India Expo Shop

14

IAEE Announces New Chapter in India

21

6TH IEIA Open Seminar

22

India Exhibition Directory Launched

28

Messe M端nchen Appoints New CEO In India

31

EEMAGINE 2016

32

UBM India's 4th Edition of Cbme

38

CEIR Releases: Attendee Retention

42

New Singapore Incentive to Inspire Business Travelers

44

Jwc Master Plan

45

UFI Open Seminar in Europe 2016

46

NEWS BUZZ

EXHIBITION SERVICES SHOW THEIR MIGHT AT INDIA EXPO SHOP

India Expo Shop is a great achievement for a one year old association and truly the intensity & passion with which the exhibitors had put up their stalls, was very impressive. The massive stalls were lit bright and it showed the mettle and might of Indian Exhibition Services.

14 Exhibition Showcase I May 2016

Indian Exhibition Services Association (IESA) organized their inaugural event India Expo Shop from 21-23 April 2016 at IEML, Gr. Noida.

Over 65 exhibitors from across India displayed their exhibition services and products at the expo. The show was held as a part of the CII – Global Exhibition on Services. The Global exhibition on services displayed various sectors like education, tourism, medical, media and entertainment, IT and exhibition services. The India Expo Shop aimed to showcase the diversity of exhibition services. The CII GES was inaugurated by the Hon. President – Mr. Pranab Mukherjee and he mentioned in his speech that the services sector has stepped up to become the backbone of Indian Economy. In a statement to Exhibition Showcase, Mr. Binu Nanu, President of IESA stated, “ I am pleased with the outcome of this exhibition. It has exceeded our expectations. The seminars were also very well attended and it feels like we are on the right track ”.

Mr. Binu has been unanimously reelected as the president of IESA for the second term. The association hosted a networking dinner on day 2.

Day 2 also saw some seminars and knowledge forums organized by IESA. The seminar deliberated on topics like Design Utility, Design aesthetics, Safety & Disaster Management, Leader Forum, Venue Cooperation and many more.

India Expo Shop is a great achievement for a one year old association and truly the intensity & passion with which the exhibitors had put up their stalls, was very impressive. The massive stalls were lit bright and it showed the mettle and might of Indian Exhibition Services.

The organizers who came got to see a lot of options and variety and did extensive networking with the exhibitors. The organizers IESA will have to do a much better job next time in promoting the event more extensively and effectively so that the target audience turns up in large numbers to take advantage of such an event.

NEWS BUZZ

Some Participants at The India Expo Shop 2016 9 Square Hospitality Arihant Digiprint Avens Expositions Pvt. Ltd. Big Shows Entertainers Brite Exhibitions BSM Security Product Countwell Data Processing Dara Projects Pvt. Ltd. Deepali Designs & Exhibits Pvt. Ltd. Digital Id Card Systems Digital Jalebi EVNA Epicurean Hospitality Services Pvt. Ltd. Exhibition Showcase Expro Events & Exhibits Eye Concepts Fab India Fair Act Group Forsstrom Hf Ab - Svan Taxcon Pvt. Ltd. Galaxy Sign G. S. Oberoi & Co. Global Tent Grover Audio Visual Services Guru Consulting Hitesh Power Pvt. Ltd.

Incredible Design Shangar Decor Ltd Inter Event Management Services Pvt. Ltd. Jugal Hansal Brothers Labh Decorators Losberger Gmbh (Germany) Lucky International Mahavira Tents (India) Pvt. Ltd. Manlift India Pvt. Ltd. Mccoy Architectural Systems Mehler Texnologies India Pvt. Ltd. Meroform India Pvt. Ltd. Mice Talk Modern Stage Services Pvt. Ltd. N.K. Kapur & Co. Pvt. Ltd. Nagar Engineering Namdhari Events N Promotions (P) Ltd. Nand Kishore Prem Chand New Variety Decorators Pvt. Ltd. Novatrix Design Padmawati Extrusion Pvt. Ltd. Paras Art Studio Paras Art Studio (P) Ltd. Pavilions And Interiors (India) Pvt. Ltd. Preface Corporation Plus 4 U Solutions Pvt. Ltd. Poojan Decor Pvt. Ltd.

Prima Cabin Rao Maintenance Reality Exhibition & Conference Resource Rmb Event Management Pvt. Ltd. Roder Hts Hocker Sanchi Enterprises Sardana Art Center Pvt. Ltd. Sconce Global Pvt. Ltd. Serge Ferrari India Pvt. Ltd. Shilpi Enterprises Shivam Video Shri Balaji Exims Spectrum Design Sprech Tenso Structures Pvt. Ltd. Superb Tent Co. Ltd. (China) Tensonite Private Limited Trade Fair Times Universal Exhibits Vardayani Power Pvt. Ltd Vasisht Agencies Pvt. Ltd. Viablesoft Solutions Pvt. Ltd. Video Times Violet Event Marketing (India) Pvt. Ltd. Youngman India Private Limited Zhuhai Liri Tent Technology Co., Ltd.

Exhibition Showcase I May 2016 15

NEWS BUZZ

EXHIBITOR SPEAK: IESA was formed a year back to promote and showcase the Exhibition Services industry and today we have achieved a landmark. I am happy to share that this event is truly a showcase of exhibition services.

Mr. Shibu, P&I IESA is doing great work and will continue to add value to its members this year also. This event has given us great limelight and we eagerly welcome more members in our association which has now become one big family. I am delighted to see India Expo Shop dream come true.�

Surinder Vasisht, Vashisht Agencies We got over 40 genuine enquiries and the event proved to be successful for me, as a individual exhibitor speaking in capacity for Meroform. Thanks Exhibition Showcase for supporting us.�

Binu Nanu, Meroform

IESA has done a great job by pulling off this show. I am happy to be a part of it and we as a association will reach greater heights in the times to come .

Mr. Jatinder Kapur, N.K. Kapur We are very happy that we have displayed our latest innovations at the India Expo shop. An Event like this is an excellent platform to showcase new innovations and products.

Tarun Sardana, Sardana Arts

No other exhibition or forum provides us this opportunity which we have got here. We are happy to meet our friends and competitors and it adds a lot of positive vibe in the community.

Sarabjeet Dara, Dara Exhibitions RMB has always believed in quality over quantity. We will continue doing the best and I am happy to meet my friends in the industry at this forum. Thanks India expo shop.

H.K. Bhattad, RMB Events

Namdhari Events has become a name to reckon with because of its strong roots. Lot of time and efforts are required to build strong roots and this is what we are doing at IESA. I am proud to be a part of this event and we actively support the forums which enable the industry to expand and grow.

Dharampal Singh Malhotra, Namdhari Events

16 Exhibition Showcase I May 2016

IESA EXPO SHOP 2016 GLIMPSES

IESA EXPO SHOP 2016 GLIMPSES

IESA EXPO SHOP 2016 GLIMPSES

IESA EXPO SHOP 2016 GLIMPSES

NEWS BUZZ

a i d n I n i r e t s New Chap

e c n u o n n A IAEE

We have met this week with great enthusiasm and discussed about our member benefits and CEM Learning Program, and it is ver y rewarding to see the expansion of our global impact. India is a great place and we are very bullish about its prospects.

T

he International Association of Exhibitions and Events™ (IAEE) announces the addition of its latest chapter in Asia, the IAEE India Chapter. The IAEE Board of Directors approved the creation of this new chapter during its meeting held 31 March 2016 at the HITEX Exhibition Center in Hyderabad, India.

“This is another important step forward in the internationalization of IAEE,” said IAEE President & CEO David DuBois, CMP, CAE, FASAE, CTA. “We have met this week with great enthusiasm and discussed about our member benefits and CEM Learning Program, and it is very rewarding to see the expansion of our global impact. India is a great place and we are very bullish about its prospects."

In addition, IAEE's CEM Learning Program added 30 graduates from India as certified in exhibition management professionals.

Launched in October of 2015 as part of its agreement with the Indian Exhibition Industry Association (IEIA) , final classes were taught this week by 2016 IAEE Chairperson Julia Smith,

CEM, CTA, Senior Vice President of National Sales at Global Experience Specialists (GES) and IAEE Board Member Bob McLean, CPA, Executive Vice President, Promotional Products Association International (PPAI). The Certified in Exhibition Management (CEM) designation was created in 1975 to provide a professional designation for individuals in the exhibition industry. The designation was formed to raise professional standards and is recognized throughout the industry as the premier mark of professional achievement. The CEM Learning Program is currently offered in the United States, Brazil, Canada, China, Dubai, Korea, Mexico, Portugal, Singapore, Spain, Taiwan, Thailand and now in India.

Exhibition Showcase I May 2016 21

NEWS BUZZ

IEIA celebrates its 10 years at 6th IEIA Open Seminar

Over 250 exhibition professionals from across India gathered to benefit from the Networking and knowledge exchange that the event promised to provide.

There were some power-packed panel discussions in the one and a half day networking event.

22 Exhibition Showcase I May 2016

T

he Indian Exhibition Industry Association celebrated its 10th anniversary at the recently concluded Open Seminar. Open Seminar is IEIA's flagship event that is held annually at its venue members on a rotational basis. The 6th IEIA Open Seminar was held on 5th and 6th May, 2016 at BIEC, Bangalore.

The theme of this year was Collaborating to Achieve Excellence Reliability, Responsiveness, Quality & Commitment are undoubtedly the Key Attributes towards achieving excellence in Business and Customer Delight. Over 250 exhibition professionals from across India gathered to benefit from the Networking and knowledge exchange that the event promised to provide.

Mr. Tarun Das, Founding Trustee, Ananta Aspen Centre & Former Chief Mentor, CII was the Guest of Honour at the event. Mr. Indra Mohan Gupta was felicitated for Lifetime achievement for giving over 40 years of service to the Exhibition Industry. There was representation from UFI and IAEE and some international players in the

Exhibition Industry. UFI and IAEE backed Global Exhibition Day was also talked about and IEIA promised to extend its support to promote the cause in India. Global Exhibition Day is an initiative to celebrate the Global Exhibition Industry and promote a sense of unity among the industry professionals across the Globe. The initiative is being actively promoted on the social media. Meanwhile, R.E.Rogers India sponsored the Drinks on Day 2 to celebrate its 30 years of serving the exhibition logistics space with excellence. Mr. Anbu, CEO, BIEC thanked the audience for coming and giving the opportunity to extend its hospitality to the august assembly. Dr. Pawan Girdharilal Agrawal, International Motivational Speaker & Management Guru shared the success secret of Mumbai Dabbawalas, who despite being unlettered, have taken the world by storm owing to their excellence in operational management.

There were some power-packed panel discussions in the one and a half day networking event. Some of the topics at the seminar were:

NEWS BUZZ

Building successful exhibition b u s i n e s s i n I n d i a : A Pa n e l Discussion Panellists 1. Ashwani Kumar Pande, Managing Director, Koelnmesse YA Tradefair Pvt. Ltd. 2. M.N. Vidyashankar, President, Indian Electronics & Semiconductor Association 3. Lt. Col. Vivekananda Kodikal, Regional Director (Trade Fairs), FICCI 4. Bhupinder Singh, Deputy CEO & CMO, Messe Muenchen International India Pvt. Ltd Panellists shared their views on: • How long my exhibition will sustain under strong competition?

• Do we need to enhance the skill sets of the exhibition management team?

• Will research play a larger role in helping exhibition management?

• The role of strategy management in the exhibition business?

• Role of the stake holders - Venues, Ve n d o r s & S e r v i c e s i n t h e success of exhibition business?

• Look for new and emerging markets • Database Management & CRM an important tool to sustain in exhibition business The Power of Social Media : Presentation Game Changer – Model that deliver effective attendance: Panel Discussion Speakers deliberated upon: • How People Discover the Sense of Purpose in Exhibitions?

• •

•

• •

“BIG BRAND” attracting visitors is it a myth or reality?

Does exhibitor education and booth staff training on how to successfully use face-to-face marketing help to attract visitors every show?

Why not we look at the current trend to offer “hosted buyer” events and “scheduled appointments” at trade shows?

How important are the Workshops & Seminars?

How to recognize that communication tools, to reach and influence population segments, will continue to include all traditional media plus current and emerging digital and social media formats?

Address by Speaker 1: Sugato Sen, Dy. Director General, SIAM (Autoexpo) Speaker 2: Udo Schuertzmann, Managing Director - ITEI & Director ABEC, ABEC Speaker 3: Raghav Khosla, Founder and Publisher, Exhibition Showcase Speaker 4: J Shankar, Director – Trade Fairs, Confederation of Indian Industry Venues – The Strongest Link in the Exhibition Value Chain : A Panel Discussion Panellists shared their views on: • The growing need of right venues to suit international exhibitions – What organizers expect?

• Venues at 2020 - Importance of size and services • Business sustainability methods • Eco-Friendly initiatives, the value adds

Session Moderator – KVN Prasad, COO, HITEX Limited Panellist 1. D i b a n k a r C h a t t e r j e e , C E O, NESCO 2. Rakesh Kumar, Chairman, India Exposition Mart Limited 3. Mrs. Shubhra Singh, Executive Director, ITPO 4. Mr. Ajit Joshi, CEO, BKC, Reliance Industries Ltd., 5. V. Venugopal, Additional Chief Planner NAINA, CIDCO Beyond the scene – What Organizer do to make their exhibitor feel important / part of their community!

- Panel Discussion Panellists talked about: • Building long term relationships, keep them engaged • Enabling Brand Ambassadors • Create Value for participation, Brand Development, Lead Management • Educating & Training • Standards & Best Practices • Tech based applications to support to reach right audience • Methods on maximizing the presence in the exhibition Session Moderator: Mr. Rajiv Malhotra, CEO, Lotus Exhibitions & Marketing Services Panellists 1. Kailash Murarka, Chairman Executive Committee, Plastivision 2017 2. Seema Srivatsava, Executive Director, India ITME Society 3. Gurpal Singh, CEO Furniture and Fittings Skill Council and Former Dy. Director General and Head Trade Fairs, CII Exhibition Showcase I May 2016 23

NEWS BUZZ

Enhancing Service Delivery & Quality : A Panel Discussion Panellists shared their experience on: • Why organisers thrust for Quality and Service Delivery from service providers?

• Key parameters that Organisers and Service Providers need to look?

• Planning, Process and Perform to overcome the challenging times • How to enhance the skill sets of the ground staff?

24 Exhibition Showcase I May 2016

Session Moderator: Ashish Gupta, Managing Director, MCO Winmark Exhibitions Pvt. Ltd Panelists 1. T h o m a s S c h l i t t , M a n a g i n g Director, Messe Dusseldorf India 2. Igor Palka, CEO, BC India 3. Anitha Raghunath, Director, Virgo Communications and Exhibitions (P) Ltd. Going Green in Exhibitions – Need of the hour: Panel Discussion

Speakers Spoke on: • Best practices of global exhibitions – Why not in India?

• Recycling the stand construction materials • Food Waste • Alternate Materials for Branding • Go Green in your communication Address by 1. M Q Syed, Director, Exhicon Events 2. Heemanshu Ashar, Director, Design Core India 3. Ashish Rakheja, COO, Spectral Consultants

NEWS BUZZ

SPEAKERS AT 6TH IEIA OPEN SEMINAR 2016 Arvind Jadhav IAS, Cheif Secretary to Government of Karnataka Tarun Das Founding Trustee, Ananta Aspen Centre & Former Chief Mentor, CII Dr. Pawan Girdharilal Agarwal International Motivational Speaker & Management Guru Jochen Witt President & CEO, JWC Gmbh David Dubois, CMP, CAE, CTA, FASAE President & CEO, IAEE Mark Cochrane Regional Manager, Asia/Pacic U Thomas Schlitt Managing Director, Messe Duesseldorf India K V Nagendra Prasad IEIA President, COO Hitex Rakesh Kumar Past President IEIA & Chairman IEML Ravinder Sethi Vice President IEIA & Managing Director, R E Rogers India Pvt. Ltd. Rajiv Malhotra IEIA Secretary & CEO LEMS

Wikipedia Admin, Social Media Evangelist Sonia Prashar Managing Director, NurnbergMesse India Pvt. Ltd. Sugato Sen Dy. Director General, Society of India Automobile Manufacture (SIAM) Udo Schuertzmann Managing Director - ITEI & Director ABEC J Balaji Member, Organising Committee, ELECRAMA Dibakar Chatterjee CEO, NESCO Shubhra Singh Executive Director, ITPO T K Ramesh CEO, Micromatic Machine Tools Pvt. Ltd. Kailash B Kurarka Chairman Executive Committee/Chairman, Plastvision India 2017 Seema Srivastava Executive Director, India ITME Society Igor Palka CEO, bC Expo India Pvt. Ltd.

S. Balasubramanian Sr. Executive Director - Trade Fairs, BIEC

Heemashu Ashar Marketing, Branding and Design Consultant, Design Core India

V Anbu CEO, BIEC

Ashish Rakheja COO Spectral Consultants

Ashwani Kumar Pande Managing Director, Koelnmesse YA Tradefair Pvt. Ltd.

M Q Syed Editor-in-Chief & Managing Director – Trade Fair Times

M N Vidyashankar President, India Electronics & Semiconductor Association

Ajay Shetty Managing Director, Myra Vineyards

Lt. Col Vivekananda Kodikal Regional Directors (Trade Fairs), FICCI

Srinivasan Srikanth Managing Director, PDA Trade Fairs Pvt. Ltd.

Bhupinder Singh Deputy CEO & CMO, Messe Muenchen International India Pvt. Ltd.

Yogesh Mudras Managing Director, UBM India

Sudeep Sarcar Vice President, India Expo Mart Prem Panicker Editor, The Peepli Project Tinu Cherian Abraham Public Relations, Marketing & Digital Media @UST Global,

Raghav Khosla Founder and Publisher, Exhibition Showcase Armayesh Buhariwala Director, Buhariwala Logistics J Shankar Director - Trade Fairs , CII

Exhibition Showcase I May 2016 25

GLIMPSES OF 6TH IEIA OPEN SEMINAR

GLIMPSES OF 6TH IEIA OPEN SEMINAR

NEWS BUZZ

Exhibition Showcase Launches India Exhibition Directory 2016 at IEIA Open Seminar Exhibition Showcase is always doing something new and good for the industry. I am sure that the directory will be a useful tool for the industry. My best wishes to team Exhibition Showcase for this yet another achievement.

Mr. Rakesh Kumar

I

ndia's leading magazine on tradeshows, Exhibition Showcase launched the first edition of India Exhibition Directory at the 6th IEIA Open Seminar at BIEC, Bangalore on 5th May, 2016. The Directory was officially launched by the IEIA President - Mr. Nagendra Prasad.

Speaking about the directory he said, “I am happy to see that Exhibition Showcase is publishing the Exhibition Industry Directory for the benefit of the Industry in India. I am sure industry colleagues will find the directory very informative and useful.”

The directory contains four main sections: 1. Upcoming Events Calendar till March 2017 28 Exhibition Showcase I May 2016

2. Featured Organizers Details 3. Service Providers across Major Cities 4. Trade Promotion Bodies Bookings for the directory have started and the 2nd edition of India Exhibition Directory will be released in April 2017.

M r. K a i H a t t e n d o r f , President UFI said, "Exhibition Directories are a trusted, tried and tested tool in our i n d u s t r y, s o e v e r y initiative providing this type of information to the exhibition industry helps to connect the players in the market for the benefit of exhibition customers as well as organisers, venues, and service providers alike. Therefore we at UFI welcome this initiative from Exhibition Showcase for the Indian market. It adds nicely to the promotional work of the Exhibition Showcase publications."

M r. D a v i d D u b o i s , President IAEE said, "Exhibition Showcase provides relevant updates about the exhibitions and events industry and I am pleased to be a part of its inaugural edition. I am confident that the release of the first edition of the India Exhibition Directory will provide exceptional value for the industry. My best wishes

to the Exhibition Showcase Team for this great initiative.”

Mr. Binu, President IESA said, “I am happy to learn that Exhibition Showcase is coming out with the first edition of Indian E x h i b i t i o n D i r e c t o r y.

Exhibition Showcase has achieved an herculean task by bringing together all segments relating to Indian Exhibitions under one umbrella and compiling the much needed data relating to all areas of the business, be it the venue owners,exhibition organisers,, various service providers and other related industries linked with exhibitions. I am sure this Directory is informative and an excellent guide to the world of exhibitions in India and will gain appreciation from one and all”.

Mr. Ravinder Sethi, Executive Director R.E .Rogers said, “ Exhibition Showcase is consistently doing good work for the promotion of our industry.

I love the fact that you guys never say never!! Your new initiative is another feather in the cap and my best wishes are always with you. Keep up the momentum.”

NEWS BUZZ

Mr. Rakesh Kumar, ED Export Promotion Council of Handicrafts said, “Exhibition Showcase is always doing something new and good for the industry.

I am sure that the directory will be a useful tool for the industry. My best wishes to team Exhibition Showcase for this yet another achievement.”

Speaking about the directory, Mr. Raghav Khosla, Founder and Publisher Exhibition Showcase said, “The directory was conceptualized keeping in mind the interests of our industry. We are committed to promote this wonderful industry and showcase it to the world. It will serve well for each office to have atleast one copy of directory for it contains substantial content for the veterans and industry new comers alike. We will continue our zeal for new innovations and will keep learning with every new initiative.”

Exhibition Showcase I May 2016 29

FOUR SECTIONS COVERED 1. Upcoming Events Calendar

3. Service Providers Details

2. Featured Organizers Details

4. Trade Promotion Bodies

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Messe München appoints Bhupinder Singh as its new CEO in India

M

Messe München India: As part of its international strategy, Messe München founded its own affiliated company in India with a registered office in Mumbai, in September 2007. Messe München India has been founded to provide Messe München with timely and competent organisational support for its increasing involvement in India.

esse München has appointed Bhupinder Singh as its new CEO for its subsidiary, Messe München India.

The experienced exhibition professional will be taking over as CEO from May 2016 onwards, along with the COO and joint Member of the Management Board of MMI India Pvt Ltd, Igor Palka, both reporting to the Board of Directors of the company.

Katharina Schlegel, subsequent to her successful stint and strong contribution as CFO & COO will be leaving the company and will take over new responsibilities within Messe München Group. Mr. Singh (37) holds a degree in Economics from Delhi University, a post-graduate in Business Administration and a further post-graduate in Marketing from the Indian Institute of Management in Calicut. During the past 14 years, Mr. Singh has held various positions within the exhibition industry with a focus on project management, business development and strategic planning and implementation. He has been part of Messe München India since its foundation in 2007 and most recently held the position of CMO and Member of the Management Board. Stefan Rummel, Managing Director at Messe München said: “In his 8 years at Messe München India, Mr. Singh has effortlessly assimilated into the culture and ethos of our company. His experience in the business and his proven track record puts him in the

perfect position to accelerate the pace of our business objectives in India.” “I am humbled and at the same time excited by the opportunity that has been given to me by the Board. I look forward to working with MMI India's team and my management colleague Mr. Palka, who are as committed as I am to continue acquiring every growth opportunity. I am also deeply grateful to my management colleague Ms. Katharina Schlegel who has jointly steered the company to this strong position and she will continue to be an enduring source of wisdom ahead and we wish her all the very best for future, said Mr. Singh.

About Messe München India As part of its international strategy, Messe München founded its own affiliated company in India with a registered office in Mumbai, in September 2007. Messe München India has been founded to provide Messe München with timely and competent organisational support for its increasing involvement in India.

The trade fairs organized by Messe München India are analytica Anacon India, electronica India, productronica India, drink technology India, LASER World of PHOTONIC S India, Intersolar India, India Lab Expo, IFAT India and Indian Ceramics. In the coming years Messe München India will include more verticals keeping in mind its international expansion strategy.

Exhibition Showcase I May 2016 31

NEWS BUZZ

EEMAGINE 2016 Concludes In A Grand Style EEMA organized The EEMAGINE 2016: India Unimagined, the three day global convention at the hotel 'The Grand' in the National capital from 1st 3rd May 2016. Mr Kapil Mishra, Minister of Tourism, Govt of Delhi delivered the Keynote address where he announced that Delhi will have “Delhi Festival” in the month of November on the lines of international festival like Edinburgh and Dubai Festival.

Sports being the main topic of discussion, eminent personalities like Saba Karim, Gautam Bhimani, Dhiraj Malhotra, & Harish Krishnamachar shared their view points on a panel discussion 'The Business of Sports: It's time to play HU TU TU'.

The evening opened with some food for thought on how events have become an integral part of everything about entertainment. With an opening speech of Sabbas Joseph – President EEMA and the welcome speech of Delhi Tourism Minister Kapil Mishra the conclave got charged up on how Delhi government has been thankful to EEMA for making events in Delhi an easy game.

Minister of Tourism, Mr Kapil Mishra said, “EEMA association has brought to the current government's notice various glitches and problems that existed while organizing events. This association has shown us ways on how we can help event companies to bring the best to the country capital.”

Moving on to the topic of the day, the conclave discussed sports, entertainment and events through a panel discussion.

32 Exhibition Showcase I May 2016

An era where entertainment has become the major criteria to attract and entice audience to enjoy an event, the panel discussion aimed at how to attract audiences to sports where the viewership of sports is as low as 2.5 % amongst all the other category. The panel discussion highlighted major features of the successful sports entities like IPL, Pro Kabbadi and Hockey League.

Speaking more about the issue, Gautam Bhimani, Sports Anchor raised a major point saying, “It is important that we take sports to a very different level today where it is just not about the sports but make it an experience of entertainment, excitement, management and innovations to retain its audiences and garner new viewership.”

Talking about the initiative, EEMA President, Sabbas Joseph, says, “On this stage we would like to bring forward various opportunities that India has not imagined and highlight the role the event industry can play and image. It is about creating the new India of our dreams. With this event we are taking the responsibility and opportunity to partner with government to reimagine India with art culture, entertainment and sports at its heart influencing the fabric of our country.”

The second day of the conclave witnessed eight sessions, dedicated to various topics from advertising and marketing industry, with case studies a n d r e p o r t s . S u m i t S a w h n e y, Managing Director and CEO of Renault India was one of the key

highlight speakers of the day, as he presented the winning story of how innovation became the key to growth for Renault India.

FICCI Frames Media and Entertainment reports were also be presented by Girish Menon, Partner KPMG. Issues on copyright and licensing became hot discussion with Kabir Khan, Director of Bajrangi Bhaijaan, speaking to the audience. A panel discussion on Emerging Rights Paradigm: Copyright and Licensing was also witnessed, comprising eminent panel members like Abhishek Malhotra, Founder, AMT Law, Pradeep Jaiswal, Managing Director, Novex, Mukesh Bhatt, President Film & Television Producers Guild, Sanjay Tandon, President, ISRA and moderated by Atul Churamani. The Founder of Turnkey Music & Publishing.

Apart from these, day two also saw some discussions on Emerging Trends in Social Events with a panel discussion with Geeta Samuel, Founder Director, Q Events PVT LTD, Vijay Arora, Managing Director, Touchwood Events PVT LTD, Samit Garg, Founder Director, e- Factor Entertainments PVT. LTD, Neelabh Kapoor, Founder Director, Studio Neelabh and Rajeev Jain, Director, Rashi Entertainment. The day also saw discussion on Growing Business: Scaling Heights by Arvind Vohra, Managing Director, Gionee.

EEMAGINE 2016 on its third day witnessed discussions on entertainment, bringing the best of the industry together. The key media

NEWS BUZZ

attraction at the conclave on the day was Sanjay Dutt, the actor, who sharer his inspirational story in the session, Sanjay Dutt on Sanjay Dutt.

The third day also saw discussions on Smart Cities – Art Cities, with eminent panelist including Amitabh Kant, CEO NITI Aayog and former Secretary, Department of Industrial Policy and Promotion (DIPP) – Government of India, Arun Maira, Former Member of Planning Commission of India, Malvika Singh, Advisor to CM Rajasthan for arts and culture, Valsa Nair Singh, Secretary, Tourism and Culture, Government of Maharashtra, sharing their views.

Apart from that, panel discussions on Priceless Experiences: Case Studies with Femina Miss India, Rohit Gopakumar, Jaideep Singh, Musicbased IPs, Preeta Singh, Jaipur Literature Festival and Vivek Singh of Mumbai Marathon deliberated it in details.

Panel discussion on Connecting the World, with Rajan Anandan, Vice President & Managing Director of Google, South East Asia & India; Youth Marketing Revisited, with Sumeli Chatterjee, VP-Marketing and Insights, Manu Seth, Senior DirectorMarketing, HTC took place in the evening.

All the three nights will also witnessed performances by artists like Mame Khan, Sajid Wajid, Rekha Bharadwaj, Raftaar and many other artists.

Adding more to the initiative, Rajeev Jain, Vice President, EEMA said “ EEMAGINE – 2016 is larger than life focusing on sessions ranging from sports, technology, weddings and private events, and the challenges facing the industry due to copyright laws among few things. World class entertainment with renowned names like Sajid Wajid, Mame Khan, Raftaar, Urvashi Rautela and Usha Uthup will be among the talent on view. This will be the first time EEMA would honour and award various partners and associates from the backstage fraternity in the EEMA SPOTLIGHT AWARDS which has never been done before.”

Following the grand convention, EEMA honoured backstage heroes in a first of its kind in events industry “Spotlight Awards” on the 3rd May at Veda, Bijwasan. From technology providers to design, and production partners were recognized for their dedicated contribution to successful projects across the country. The inaugural Spotlight Awards brought together the entire value chain of the Indian Event Industry on to a common

platform. The celebration of excellence hosted at Veda, Brijwasan featured a glamorous line-up of top artists and celebrities too.

Additionally, Manish Sisodia, Deputy CM, Delhi delivered the keynote address at the first ever Spotlight Awards and mentioned that EEMA has been doing a great job for the Indian Events Industry and the AAP Govt. is keen to work hand in hand with EEMA. He also stated that he would like to partner EEMA in establishing skill development centres for the skill development in the Event industry.

ABOUT EEMA Event and Entertainment Management Association is a premier body to promote the events industry and guard the interests of its stakeholders.

EEMAGINE 2016, is its annual Convention on Creativity, Marketing and Experiences that brings together the leading Event Management, Sports Management, Brand Activation companies, MICE and Wedding Planners, Experiential Marketers, Entertainment Professionals, Artist Management companies from India and the world on the same platform.

Exhibition Showcase I May 2016 33

RE-LIVE EEMAGINE 2016

RE-LIVE EEMAGINE 2016

Grand, Magnanimous, Fabulous Highlights of Exhibition Excellence Awards 2016 • Awards across 22 different categories • Attended by over 280 exhibition professionals • Covered exhibition industry comprehensively • Supported by IEIA • Nominations handled by econ one • Massive coverage in national and trade media • Representation from across India

2nd Edition of EEA Coming in 2017 to Honour the True Champions Brought to you by:

India’s Leading Magazine for Trade Show Industry

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India's 4th edition of CBME India Reafrms Industry Growth

Mother Care has been a regular exhibitor at CBME India. We have been participating since its inception and like all the previous editions, this year too; the show has turned out to be a great success. CBME India 2016 served as a platform to showcase our new products in; push chairs, car seats and safety category, all of which have garnered a good response from the visitors. With the kind of feedback we have been getting through the show our participation for next year is certain.

38 Exhibition Showcase I May 2016

The fourth edition of Children, Baby & Maternity (CBME) India expo 2016 (20th – 22nd April) hosted by UBM India at the Bombay Convention & Exhibition Centre, Mumbai successfully concluded bringing together Indian and global suppliers, manufacturers of child, baby and maternity products and services, all under roof.

CBME India 2016 was inaugurated by Smt. Poonam Mahajan, Member of Parliament; Smt. Snehal Ambekar, Mayor of Mumbai; Dr. Nandita Palshetkar, President, Mumbai Obstetrics & Gynecological Society and Mr. Yogesh Mudras, Managing Director, UBM India.

The three day event had over 100 exhibitors and over 300 Indian and global brands. The event saw participation from world renowned brands such as J L Morrison, TOONZ Retail, Chicco, Mother Care, Piramal, Me and Moms Pvt Ltd, Little's (India), Bonny Products, Lovi, Smitten Baby, Farlin, Gemini Lifestyle Private Ltd, Posh Baby and Kids India, R for Rabbit Baby Products Pvt Ltd, Momzjoy and Royal Brushes Ltd amongst others and representations from countries such as as China, Hong Kong, Belgium, Italy, Malaysia, Taiwan, Thailand, USA amongst others.

Speaking on the successful completion of the 4th edition of CBME India,

Mr. Yogesh Mudras, Managing Director, UBM India said, “The child, baby and maternity products industry has grown and still holds potential to grow. The growth push can be credited to rising media exposure and increasing spending powers, making parents to shell out more on such products. UBM India met its objective for the 4th edition of CBME India by offering an Indian and International showcase of such products and bringing in the business fraternity to join hands, share new ideas, and launch new products under one roof.”

Highlights of the show included the Innovative Product Corner wherein CBME India recognized design excellence with the Innovative Product Award. Standing out from competitors, 12 companies were nominated for their most innovative and patented products. Winners were determined by popular votes and distinguished panel of judges.

Companies from various categories such as baby care, toys, hygiene & safety products, furniture, children wear and carriages participated and displayed their innovation in the innovative product corner. The best innovative product award was presented to Jayna Packaging Pvt. Ltd., manufacturers of eco friendly and recyclable furniture for kids. The company launched its colourful range of innovative furniture and seating

NEWS BUZZ

systems that can hold a lot of weight and can even be used by people weighing up to 200 Kilos.

This year's edition also included the launch of Cool Kids Fashion India, a first of its kind event which highlighted premium kids fashion from both wellknown & emerging designers, brands and manufacturers. It was a signature

affair to position India on the map of the kids fashion industry.

Speaking on their participation at CBME India, below are some industry reactions: Mr. Sandeep Chadha , CEO, Rhea Retail Pvt. Ltd. ( Mother Care ) said, “Mother Care has been a regular exhibitor at CBME India. We have

been participating since its inception and like all the previous editions, this year too; the show has turned out to be a great success. CBME India 2016 served as a platform to showcase our new products in; push chairs, car seats and safety category, all of which have garnered a good response from the visitors. With the kind of feedback we have been getting through the show our participation for next year is certain.”

Ms. Sakshi Mody, Promoter and Director, JL Morison (India) Ltd. said, “Morisons Baby Dreams participates in CBME India every year and have benefited hugely as the exposure we have gotten as a brand has helped us reach out to retailers, distributors and suppliers across the country.”

Event Calendar 2016 Conference

Exhibition

JUNE

02

1-3 Global IOT Conclave

Global Water Tech Expo

Bangalore

Coimbatore

03

2-4

Conference on Defence Manufacturing Technologies Chennai

Non Woven Tech Asia Mumbai

7-8

4-5 India Investor Conference

Times Education Boutique Expo-Kolkata

Mumbai

Kolkata

10-11

3-5

International Conference on Business and Finance (ICBF) Hyderabad

Famdent Show Mumbai Mumbai

14

3-5 Business Technology

Fashionista - Coimbatore

Mumbai

Coimbatore

3-5

15-17 GreenCo Summi Hyderabad

Fashion Jalsa Mumbai

7-8

24 Internet of Things

Educatus Expo Delhi

Bangalore

New Delhi

26-28 3D Print India Bangalore

Event Calendar 2016 Conference

Exhibition

JULY

02

1-3

International Conference on Information Technologies, Power and Circuit (ICITPC) Goa

Photo Today Bangalore Bangalore

03

2-3 NASSCOM Product Conclave

Infra Educa Solan

Kolkata

Solan

2-1

2-3 International Conference on Arts and Humanities (ICAH-16) Nagpur

Bride & Groom Exhibition-Delhi New Delhi

6-7

4-5 Tech In Asia Bangalore

Educatus Expo Jammu

Bangalore

Jammu

08

06 CyCron II

Dress n Dazzle Show

Mumbai

Mumbai

08

9-10 International Conference on Virology New Delhi

India Ecommerce Expo- Jaipur (IEE) Jaipur

09

13 Techcircle Digital Marketers Summit

Business Opportunities Show Rohtak

Mumbai

Rohtak

15-16 JSChannel Conference Bangalore

GLOBAL NEWS

CEIR Releases New Report Series on Attendee Retention This series explores how exhibition organizers engage in attendee retention efforts and provides profile data on repeat/loyal attendees or alumni, in addition to what motivates them to visit a specific exhibition repeatedly.

42 Exhibition Showcase I May 2016

T

he Center for Exhibition Industry Research (CEIR) announced the release of the first report in its newest series, 2016 Attendee Retention Insights. Reports from this exciting new, landmark study offers organizers a comprehensive resource to help understand the profile of attendees that visit an exhibition repeatedly and the content that turns them into a loyal fanbase.

The series consists of five reports, beginning with Part One: Basics for Creating Your Attendee Retention Strategy: Tracking, Proling and Why They Come Back.

“This study series offers organizers a resource to help them benchmark their attendee retention efforts with industry norms or a guide post on how

to start attendee retention efforts,” noted CEIR President & CEO Brian Casey, CEM. “This series explores how exhibition organizers engage in attendee retention efforts and provides profile data on repeat/loyal attendees or alumni, in addition to what motivates them to visit a specific exhibition repeatedly.”

Key findings from Part One: Basics for Creating Your Attendee Retention Strategy: Tracking, Profiling and Why They Come Back reflect that 77 percent of top-ranked exhibition organizers track attendee retention.

Among those that engage in this practice, 98 percent track retention on a per attendee basis and 48 percent track retention on a per attendee organization basis.

GLOBAL NEWS

The most popular definition of “retention” applies to those who attend at least two of the past four editions of an exhibition. This definition is used by 81 percent of organizers who track attendee retention and 86 percent who track attendee organization retention.

Based on this definition, results reveal that retention rates are: 58.9 percent per attendee, and 65.8 percent per attendee organization.

Repeat attendees represent a higher concentration of who exhibitors aim to encounter at a business-to-business exhibition; i.e., of those who have purchasing influence and are higher ranked in their organizations.

Launched in the fall of 2015, the 2016 Attendee Retention Insights series focuses on the largest trade shows in t h e U. S . t o u n d e r s t a n d w h a t generates loyalty among attendees and how event organizers motivate them to return on a regular basis.

Input was sought from organizer and repeat attendee perspectives. The resulting reports offer readers a road map for bench marking attendee retention strategy practices with industry norms; an understanding of commonly held characteristics of professionals who attend a given event regularly; and insights to guide organizers in their marketing and event development.

Lastly, the 2016 Attendee Retention Insights reports offer charts that compare repeat attendee wants and preferences to trade show offerings, which enable organizers to assess where repeat attendee needs are typically served well – and where gaps exist in offerings – suggesting potential areas of improvement.

Part Two: Exhibition Floor Features that Build a Loyal Alumni Attendee Audience examines the various aspects of an exhibition floor and identifies which offerings have the greatest impact on converting

attendees to loyal alumni to a specific event. Key findings show that: • The quality of face-to-face interactions with booth staff is the primary exhibition floor feature that builds loyal alumni. For nine out of 10 alumni, it is important to be able to have specific questions answered “on-the-spot” and to be able to engage with product experts and designers.

• The second exhibition floor feature that builds loyal alumni is the quality of product interactions.

Three out of four come back for inbooth product demonstrations and new product showcase areas, among other product interaction opportunities.

"Response to this new study is strong,” said CEIR President & CEO B r i a n C a s e y, C E M . “ C l e a r l y organizers are looking for direction on how to maximize retention of a quality attendee base. Part Two of the series reveals that repeat attendees go back to events that deliver the quality faceto-face interaction and product experiences they want, which speaks to the overall power of exhibitions.”

The full report lists the level of importance to repeat attendees of a total of 16 different exhibition floor features. It compares these importance rankings to what exhibition organizers think is important to their alumni. This comparative exercise identifies where repeat attendee and organizer perceptions are aligned and where there are gaps, offering areas of opportunity to consider for improvement.

In addition to total results, 2016 Attendee Retention Insights Part Two: Exhibition Floor Features that Build a Loyal Alumni Attendee Audience identifies unique preferences by attendee demographics, including by gender, age, role in purchasing

decisions, job level, organizational size, annual purchases of showrelated products and services and profile of event attended. Additionally, exhibition organizer results that differ from total results are reported as well, including by: whether association-run or independently-run; size of exhibition by Net Square Feet and number of attendees; whether an event rotates locations and whether an event occurs during the business week only or includes a weekend day.

The 2016 Attendee Retention Insights series consists of five reports focusing on the largest trade shows in the U.S. to understand what generates loyalty among attendees and how event organizers motivate them to return on a regular basis. Input was sought from organizer and repeat attendee perspectives. The resulting reports offer readers a road map for benchmarking attendee retention strategy practices with industry norms; an understanding of commonly held characteristics of professionals who attend a given event regularly; and insights to guide organizers in their marketing and event development.

Other reports in the 2016 Attendee Retention Insights series are: • Part One: Basics for Creating Your Attendee Retention Strategy: Tracking, Proling and Why They Come Back • Pa r t Tw o : E x h i b i t i o n F l o o r Features that Build a Loyal Alumni Attendee Audience • Part Three: Education Content that Builds a Loyal Alumni Attendee Audience • Part Four: Special Activities and Amenities that Build a Loyal Alumni Attendee Audience • Part Five: Eleven Real-world Business-to-Business Exhibition Organizer Attendee Retention Approaches Exhibition Showcase I May 2016 43

GLOBAL NEWS

New Singapore Incentive to Inspire Business Travelers from Europe & North America

This collaboration with S i n g a p o r e To u r i s m Board and Singapore Airlines is part of CAG's strategy to encourage business travel from Europe and North America, for Singapore to serve as a business hub for Asia.

44 Exhibition Showcase I May 2016

The Singapore Tourism Board (STB) is extending the in Singapore Incentives & Rewards (INSPIRE) programme beyond China and India to corporate meeting and incentive travel groups from Europe and North America.

Conceptualised in partnership with Singapore Airlines and Changi Airport Group, the pilot Western edition of the rewards programme will feature cocktail experiences and thematic business tours alongside attractive group airfares to complement business trips.

"The INSPIRE scheme for the Western markets delves deeper into the soul of Singapore, and proffers insights into the cultural, economic and social drivers of our society. Through these activities, business travellers can gain a more in-depth understanding of the Singapore story, and at the same time enjoy the city's vibrant leisure and lifestyle offerings afterhours," said Mr Chang Chee Pey, Executive Director, Europe, STB.

To reach out to the increasing number of corporate meeting and incentive travel groups from Europe and North America, STB and its partners are introducing an INSPIRE package that supplements business trips with attractive group airfares on Singapore Airlines, along with cocktail experiences at iconic venues or thematic business tours around Singapore.

Said CAG's Senior Vice President, Market Development, Mr Lim Ching Kiat, "This collaboration with Singapore Tourism Board and Singapore Airlines is part of CAG's strategy to encourage business travel from Europe and North America, for Singapore to serve as a business hub for Asia. Linked to 20 major cities in Europe and North America, with over 150 weekly services, Changi Airport's connectivity to Europe and North America will help to facilitate the growth of this new segment."

NEWS BUZZ

to Develop the Master Plan for the New Venue in Shenzhen

u

Located in Shenzhen Airport New Town, in the heart of the Pearl River Delta and Guangdong Free Trade Zone, the new e xhibition venue is set to become the largest exhibition venue in the world.

u

j

wc GmbH of Germany has been selected through public tender to develop the Master Plan for the new venue in Shenzhen, the Shenzhen International Convention & Exhibition Center (SZICEC), by SZICEC Construction Headquarter. Located in Shenzhen Airport New Town, in the heart of the Pearl River Delta and Guangdong Free Trade Zone, the new exhibition venue is set to become the largest exhibition venue in the world.

By its completion, it will offer 500,000m² of indoor exhibition and conference space. Phase 1 of construction, scheduled to start in September 2016, will result in 400,000m² of exhibition space consisting of 18 standard halls of 20,000m² each and one exhibition hall of 40,000m². Phase 1 is expected to be complete and operational by September 2018. Throughout all phases of the project, a comprehensive development approach will be adopted in order to optimally integrate large-scale conference facilities, hotels, offices,

catering, business and other functions in the surrounding area. jwc will provide advice on the layout, the functional design, the operating model and service standards of the new venue as well as the organization and operating management team set up. The assignment is scheduled to last for 10 - 12 months and is aimed at creating the leading venue in Asia in terms of functionality, service quality and efficiency. SZICEC Construction Headquarter was established by Shenzhen Government and is in charge of the preparation and construction of SZICEC. The company is based in Shenzhen, China. jwc GmbH is the leading management consulting firm for the global exhibitions and conference business sectors. It supports governments, venues, organizers and investors with advisory services covering a broad spectrum of areas i n c l u d i n g s t r a t e g y, f e a s i b i l i t y, planning, marketing, M&A, pricing, thought leadership and training.

Exhibition Showcase I April 2016 45

NEWS BUZZ

The Challenge of Change – UFI Open Seminar in Europe 2016 Basel, Switzerland | 20 – 22 June 2016 Venue: CCB Congress Center Basel

W

From 20 – 22 June, exhibition industry professionals from Europe and beyond will meet to discuss the challenges of change. And in addition, participants will have the chance to find out more about what is really going on in the exhibition world .

46 Exhibition Showcase I May 2016

e are living in times of constant change! And if you don´t move forward, you will move backwards !! Moving ahead is definitely the way to go, but in which direction? There are plenty of decisions to be made, different roads to take. But which one is the right one for your business?

Wouldn´t it be great to have the chance to discuss with other industry colleagues new routes for our industry and hence for your company? Well, next month an ideal opportunity to do just that will arise – at the UFI Open Seminar in Basel (Switzerland). At that event, which will take place from 20 – 22 June, exhibition industry professionals from Europe and beyond will meet to discuss the challenges of change. And in addition, participants will have the chance to find out more about what is really going on in the exhibition world through the Seminar programme.

During the Seminar, the following topics will be addressed:digitalisation, business transformation and

security, all topics currently touching the heart of what you do.

The mega trend of digitalisation is forcing every company to rethink important business elements.

Digitalisation offers a variety of opportunities, however it also raises new questions for the exhibition industry. You will learn from Stephan Peyer how to manage and design exhibitions in the age of digitalisation.

At the Seminar dinner you have the chance to join in the celebration of the 100-year anniversary of MCH, and learn from Jonas Ridderstrale, the guest speaker during the dinner, how you can meet the challenge of change most effectively.

Last but not least, the terror attacks worldwide have led to an increase in security levels. How is the exhibition industry dealing with this?

Participants will find out more about the security measures that were taken at EXPO 2015, and will also be able to enjoy an interactive panel discussion on how to handle challenging security situations.

Contact: Mr. Firoz - 9999194995