Nov - Dec 2020

Nov - Dec 20 Vol 1 Issue 06

Adieu 2020 The Year Of

Disruption

“Any corporation that discounts the value and efcacy of incentive travel is an organisation that will go down the slippery path of degrowth. incentive travel is a proven tool for motivation and success. I think companies will fall in two buckets – the disbelievers and the proponents. The proponents will bring back incentive travel with shaper norms for safety and hygiene while ensuring the needed exclusivity and fun. Nothing wrong with that. But it won't take away from the core function of the motivation tool.”

Rajeev Kohli, Joint Managing Director, Creative Travel & President, EUROMIC

T

he travel, tourism and hospitality industry has been decimated by the impact of the coronavirus COVID-19 outbreak. 2020 was an unprecedented year.

Countries are still actively battling the deadly virus but societies and industries are now also looking to rebuild and re-emerge from the crisis. The World Travel & Tourism Council (WTTC) and major international industry bodies have joined forces to call for the immediate restoration of international travel using proven processes and without waiting for or requiring vaccinations. WTTC, which represents the global Travel & Tourism private sector, along with Airports Council International (ACI), the World Economic Forum (WEF), International Chamber of Commerce (ICC), say the world cannot wait for the rollout of COVID-19 vaccines.

Public health is paramount and the recent rollout of the game-changing vaccines, which in the long-term will play a major role in combating coronavirus and restoring international travel is good. However, they must not be a requirement to travel as this will further delay the revival of the already ailing Travel & Tourism sector, which needs to restart now to save itself, millions of jobs in the sector and beyond, and the global economy. Getting people back to work will also provide enormous health benets to those around the world, whose livelihoods have been affected by the devastating COVID-19 pandemic.

A recent research shows that a staggering 174 million global Travel & Tourism jobs are now threatened. The safe opening of existing travel corridors such as London Heathrow – Dubai, with appropriate testing and hygiene protocols, demonstrates that international travel can already take place at minimal and acceptable risk. Thailand has also opened its doors to all countries.

Cases are declining in India. We fervently hope that 2021 will see the back of this deadly pandemic.

Wish you a happy reading! Stay safe.

5-9

04

PATA Announces PATA Gold Awards 2020 Winners

17

ICPB Releases MICE Film Showcasing India Cynosure For MICE

22-25

32-34

35-36

MICE Showcase Talks To Rajeev Kohli, JMD, Creative Travel & President, EUROMIC

MICE Showcase Talks To Meena Bhatia, VP & General Manager, Le Meridien, Delhi

MS Talks To Amaresh Tiwari, VC, ICPB & MD, AT & Seasons Vacations Travel Pvt. Ltd.

Bi-Monthly

21

Eight Indian Beaches Get International Blue Flag Certication

37-58

Global News

Thailand Open For Visitors From All Countries Thailand is now fully open to visitors from all countries. As per the reports, visitors will have to undergo PCR test and mandatory quarantine on arrival, and will also have to apply for a travel visa. Reportedly, Thailand had already reopened its borders to travellers with work permits, residents, or those with family there. Now, the government has announced that travellers from all countries can visit, and can apply for new ‘tourist visas’ lasting for up to 60 days. As per this scheme, international visitors from all countries will be required to stay for up to 60 days; however, they will be required to self-isolate for 14 days at an ‘alternative state quarantine’ hotel on arrival.

Those wanting to stay longer in Thailand can apply for a ‘special tourist visa’ that will also be available to those coming from ‘low-risk’ countries, such as China, Australia, and Vietnam. As per this special tourist visa, the tourists will be allowed to stay for up to 90 days, which can be extended twice, i.e., to a maximum of nine months. All travelling to the country will be required to provide a negative test result from within 72 hours of arrival, along with a second test once they land. In case, any traveller tests positive, they will have to undergo quarantine for 14 days in a state hospital. One must also be required to provide evidence of travel and medical insurance that will cover COVID-19 for at least the length of your stay. Reportedly, both these visa plans are aimed at reviving Thailand’s tourism industry, which contributes to around 20 percent of the country’s GDP.

Singapore To Open Travel Bubble Singapore is to allow a limited number of business, ofcial and other “high economic value” travellers from around the world under a “bubble” arrangement that offers a glimpse into what visitors for this year’s relocated Davos summit might expect. The annual World Economic Forum (WEF) will make its debut in Asia in May after being moved from its usual home in the Swiss ski resort of Davos over coronavirus safety concerns. Singapore’s borders have been largely shut for most of 2020 as part of strict rules to keep out a virus still raging across the globe, and it faces challenges hosting an event that usually attracts thousands just ve months from now. The new arrangement due to start in late January will keep visitors segregated to guard against COVID-19 infection while allowing for safe meetings between people from abroad and from Singapore during stays lasting up to 14 days. Announcing the scheme on Tuesday, the city-state’s trade minister Chan Chun Sing said that, while it was not specically designed for WEF, the arrangement would offer lessons into how to manage such large-scale events.

Visitors would be regularly tested, have to stay in “bubbles” of ve people at segregated facilities, carry contact-tracing devices and only meet other guests and Singapore-based people in rooms with oor-to-ceiling dividers, authorities said. Singapore already has some arrangements with certain countries for restricted travel, but this is the rst scheme open to visitors worldwide.

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Dubai Ruler Issues Law Regulating Timeshare Sector In his capacity as Ruler of Dubai, Vice President and Prime Minister of the UAE His Highness Sheikh Mohammed bin Rashid Al Maktoum issued Law No. (14) of 2020 regulating the timeshare industry in Dubai, said a report. The new legislation is part of the government’s efforts to enhance the legal framework required for the continued growth of Dubai’s various economic sectors, including tourism, news agency WAM reported. The Law, which provides a clear legal context for timeshare business activity, aims to further stimulate tourism and real estate sector growth in Dubai, encourage investments in the vacation ownership sector, provide adequate residential alternatives for tourists and visitors, and protect the rights of all parties in the industry.

The Law also seeks to regulate the timeshare industry in Dubai according to international best practices. According to the Law, Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) is responsible for overseeing all activities in the emirate’s timeshare industry. Dubai Tourism will develop the terms and conditions and technical standards required for timeshare facilities to obtain legal permits and approvals. Dubai Tourism will also list and classify the residential units subject to the new Law. Furthermore, Dubai Tourism will coordinate with the Dubai Land Department and Dubai International Financial Centre in all matters related to the timeshare-related activities of developers and brokers, and registration of timeshare contracts and right of usufruct in the Land Department.

Dubai Tourism will inspect timeshare facilities to ensure compliance with this Law and any relevant bylaws. It is also responsible for receiving and investigating grievances and complaints against any individual or entity practising timeshare activities in Dubai without obtaining the required permits and approvals, the report said.

According to the Law, Dubai Tourism will establish and manage a database for all facilities operating as timeshare property in Dubai, create the contractual terms for timesharing, and outline the requirements for timeshare advertisements and transfer of usufruct to another beneciary. Timeshare permits are valid for a renewable period of one year. Dubai Tourism is authorised to grant permits for up to four years based on a request from the permit owner. The new Law details the obligations and rights of timeshare facilities and their beneciaries and the terms and conditions for cancelling or transferring the contract.

All individuals and entities undertaking timeshare business activities in Dubai must comply with the provisions of the Law within six months of its effective date. The Director General of Dubai Tourism is authorised to extend this period if required. Timeshare contracts concluded prior to the activation of this Law continue to be valid. They will be subject to the provisions of the new Law after the contracts are renewed.

However, if cases or incidents not covered by such contracts arise in the interim, they will be subject to the new Law.

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Dubai World Trade Center and MCH Group to host this year's 'glocalised' UFI Global Congress

Buddhist Sites In India To Be Developed And Promoted: Tourism Ministry

UFI, the Global Association of the Exhibition Industry, is pleased to announce the two congress hosts of the physical congress locations. The two on-site events will be hosted by Dubai World Trade Center (UAE) and by MCH Group (Switzerland).

The new format of this year's Global Congress to a 'glocalised' and hybrid approach, two destinations were chosen to enable a face-to-face event in two UFI regions, besides the digital sessions and networking over the course of six days. An on-site event in Dubai, UAE, from 15-16 November, Dedicated online sessions from Asia-Pacic and Americas, from 1718 November, An on-site event in Basel, Switzerland, from 18-20 November and online in parallel throughout the week from 15-20 November. Jonas Scharf; Managing Director Venues; MCH Messe Basel AG said “Our motto: Reloading Live! It is very important for us to prove that we are able to ensure the highest level of safety for all participants under these actual circumstances without compromising what we are best in: First Class Experience Marketing.” Trixie LohMirmand, Executive Vice President of DWTC, adds “Dubai World Trade Centre is excited to kick off the year-end season with eight events, live, across the tech and lifestyle industries. We are strategically positioned to resume business with the highest standards of safety.

Ministry of Tourism, under the Swadesh Darshan Scheme has identied Buddhist sites as one of the 15 thematic circuits. A total number of 5 projects for an amount of Rs.353.73 crore have been sanctioned for the development of Buddhist Sites under the Swadesh Darsha Scheme. A total number of 30 projects for an amount of Rs.918.92 crore have been sanctioned under the PRASHAD Scheme. Buddhist Sites at Bodhgaya, Ajanta and Ellora would be developed as Iconic Tourist Sites. Signage have been installed by ASI in Chinese language at 5 monuments in Uttar Pradesh. The CNBs signage in Sinhali language at Sanchi monuments in Madhya Pradesh has also been installed. Under its agships schemes of Swadesh Darshan and PRASHAD, the Tourism Ministry is promoting spiritual tourism. Spiritual Circuit has been identied as one of the 15 thematic circuits under the Swadesh Darshan Scheme. A total number of 13 projects for an amount of Rs.764.85 crore have been sanctioned for the development of Spiritual Circuit under the Swadesh Darsha Scheme. A total number of 30 projects for an amount of Rs.918.92 crore have been sanctioned under the PRASHAD Scheme. India has been a centre of spiritual tourism since many decades where tourists from all corners of the globe get attracted by the mystic side of the country.

Hong Kong Govt. Convention And Exhibition Industry Subsidy Scheme Lauded By HML

Kuala Lumpar Convention Centre To Host Two Consumer Exhibitions

Hong Kong Convention and Exhibition Centre (Management) Ltd. welcomes HK$1,020 million (US$131 million) Subsidy Scheme to reinvigorate the convention and exhibition industry set up under the Government’s Anti-epidemic Fund.

Launched on 3rd october 2020, HML Managing Director Ms Monica Lee-Müller said, ‘The Government’s launch of the Subsidy Scheme in early October will help ease nancial burdens on the local convention and exhibition industry and help it attract domestic and overseas exhibitors, buyers and conference delegates to Hong Kong, strengthening the city’s competitiveness as the region’s leading convention and exhibition hub.’ 'To ensure that mega exhibitions and international conventions return to Hong Kong after the pandemic, the industry will continue to communicate closely with the Government so that timely actions can be taken to maximise the impact of the Subsidy Scheme,’ Ms. LeeMüller added. The Subsidy Scheme offers to cover a 100% venue rental cost for organisers of exhibitions and international conventions held at the Hong Kong Convention and Exhibition Centre and AsiaWorld-Expo.

The Kuala Lumpur Convention Centre has announced that it will be hosting Beautylife Bonanza and Ekspo Kucing (Cat Expo) 2020 from 1-3 October and from 2-4 O c t o b e r r e s p e c t i ve l y. B o t h exhibitions will be taking place in a controlled and secure hygenic environment with safety and security measures in line with the approved Malaysian National Security Council Standard Operating Procedures (SOPs). Both exhibitions offer free admission. To enhance the visitor experience, the Centre’s Café 88 conveniently located on the Ground Level in the Centre Core will also be open for guests to savour true Malaysian tastes with a spectacular view of the PETRONAS Twin Towers overlooking the KLCC Park. Ekspo Kucing, Malaysia leading Cat Expo, will feature variety of pets such as rabbits, hamsters, guinea pigs, reptiles and exotic animals. Gerard Leeuwenburgh, country general manager for Malaysia at Informa Markets and organiser of Beautylife Bonanza, said: “We are excited and ready to bring our tradeshows back in the new normal and are happy to be hosting the inaugural Beautylife Bonanza at the Kuala Lumpur Convention Centre.

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Saathi App To Instil Condence, Launched

By Tourism Ministry

2nd Edition Of The Doha Trade Fair 2020 Held At The Doha Exhibition And Convention Center

On the occasion of the World Tourism Day on 27th September 2020, the Tourism Ministry launched SAATHI Application, an initiative of the Ministry of Tourism with Quality Council of India to assist the hospitality industry to continue to operate safely and thereby instil condence among the Staff, employees and the guests about the safety of the hotel/unit. On this occasion, a lm ‘Pathik’, an initiative on Incredible India Tourist Facilitators Certication Programme (IITFC) and an ICPB MICE Promotional lm. The objective of the ICPB Mice Promotional lm is to communicate a positive message for welcoming events to India when competing destinations are already actively marketing their products. The tone of joy and condence in getting back to business, warm hospitality, safety protocols in place and assurance of a delightful experience is the core message of the lm. The Tourism Ministry has organized 54 webinars covering different States/Union Territories as part of the initiative. To create mass awareness, the Ministry has also launched an online DAD pledge and Quiz on the MyGov.in platform. The online pledge and Quiz are open to all for participation. The programme will help in enhancing the overall experience of the tourists and in creating employment opportunities even in the remotest parts of the country.

It’s business as usual for both merchants and consumers attending the second edition of the Doha Trade Fair 2020 at the Doha Exhibition and Convention Center (DECC). The 10-day event, which opened on 1st October 2020, is considered to be the rst ever exhibition which opened to the public after the Qatari government has lifted the restrictions on public gatherings during the COVID-19 pandemic. For many of the visitors, life must go on amid the pandemic. And for merchants, the trade fair offers them a boost of condence that better business is coming. Hassan Joumah, Executive Manager of Qatar Marketers, one of the organisers for the event, said around 30,000 people have already visited the trade fair since it opened last week. “Around 5,000 to 6,000 visitors are coming daily. So far, around 30,000 people have already visited the trade fair. And we take the security of everyone very seriously.

Customers without Etheraz and face mask are not allowed inside.

This is the rst exhibition after six months, and we’re seeing too many customers. About 90 percent of the customers are Qataris. We’re hoping that this edition of Doha Trade Fair will even exceed the success of the previous event,” Joumah added.

With More Than 1 Crore Passengers Travelled, Indian Domestic Aviation Shows Sign Of Progress

Surat Airport Gearing Up For Holistic Development With World-class Facilities

Indian domestic aviation is moving towards pre-COVID gures as could be measured from the fact that more than one crore p a s s e n ge r s h a v e  ow n o n 1,08,210 ights since resumption of domestic air operations on 25 May 2020. Hardeep Singh Puri, MoS, Civil Aviation, said that the gure counted on 24th September, 2020, for passengers departing were 1,19,702 and total number of arriving passengers during this period was 1,21,126. He added that total departures were 1393 whereas arrivals were 1394 taking the total number of movements of ights to 2787. Further, total number of passenger footfalls at airports across the country was 2,40,828 in a single day. It may be noted that owing Covid-19 induced lockdown, the domestic schedule commercial airlines’ operations were ceased with effect from 25th March 2020. These operations resumed after two months on 25th May 2020. Indian Domestic Aviation Civil aviation in India, the world's third-largest civil aviation market as of 2020, traces its origin back to 1911, when the rst commercial civil aviation ight took off from a polo ground in Allahabad carrying mail across the Yamuna river to Naini. Air India is India's national ag carrier after merging with Indian in 2011 and plays a major role in connecting India with the rest of the world.

Surat, the nancial capital of Gujarat and hub for diamond and textile business in India attracts air travelers in large numbers.

Airports Authority of India’s Surat Airport has witnessed one of the highest passenger trafc growth in recent past that is around 600% growth from 2016-17 to 2018-19. Considering the magnicent rise in passenger trafc, AAI is extensively working towards the holistic development of the airport with a project cost of Rs 353 Crores. This project includes extension of existing terminal building from 8474 sqm to 25520 sqm. In addition to extension of terminal building, the expansion of Apron from ve parking bays to 23 Parking bays and construction of parallel taxi track (2905 mX30 m) work has also commenced. The new state -of –the- art extended terminal building will be capable of handling 1200 domestic and 600 International passengers’ during peak hours making the annual passenger capacity 2.6 million. The terminal building will have 20 check-in counters, ve aerobridges, In-Line baggage handling system, ve conveyor belts for arriving passengers and car parking for 475 cars. The modernized terminal will be 4-Star GRIHA rated energy efcient building and the interiors will reect the art and culture of Gujarat.

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After A Long Haul, Japan And South Korea To Lift Entry Ban On Business Travel

FAITH Requested Withdrawal Of Anti-Competitive Travel Tax, TCS

In an attempt to improve historically poor relations between two countries, Japan and South Korea have now agreed to restart business travel starting on 8 October. The bilateral agreement states that visitors on short-term business trips will not be required to observe 14-day self-isolation periods provided they test negative for the novel coronavirus and submit travel itineraries, among other preventive measures. Foreigners and other long term settlers will only be allowed to enter after completing a two-week quarantine period. Speaking at a press conference, Japanese foreign minister Toshimitsu Motegi said, “Currently, the Japan-South Korea relationship is in an extremely severe situation so exchanges of people from both countries, starting with businesspeople are important.” Several South Korean courts in the past have ordered Japanese companies to pay compensation for wartime forced labour. In response, Japan has tried to control exports of materials used to manufacture semiconductors. Since then, relations between the two countries have become sensitive. Japanese and South Korean ofcials had been negotiating since July on the resumption of business travel. In 2019 alone, about 5.58 million South Koreans visited Japan, out of which about 310,000 traveled for business work. In an effort to boost its domestic economy, Japan has been reopening its borders following an entry ban on foreigners imposed as a precautionary measure against COVID-19.

Federation of Associations in Indian Tourism & Hospitality, the policy federation of all the national associations representing the complete tourism, travel and hospitality industry of India (ADTOI, ATOAI, FHRAI, HAI, IATO, ICPB, IHHA, ITTA, TAAI, TAFI) & cause partner AIRDA has requested the withdrawal of the proposed TCS on outbound travel from October 1st as proposed in the Finance Bill 2020. It's imposition which was supposed to happen on April 1st was deferred on request from the industry. However, it was not abolished and it is now set to be levied on October 1st. The TCS is uncompetitive. Implementation of this proposal will have an unprecedented negative impact on Indian travel agents & tour operators. India is now on Unlock 4 and travel corridors are now beginning to get opened up. Indian travel agents & tour operators are looking forward to some business income from revival of travel bookings. However, the TCS of 5% (10% on those without PAN) will instead of providing income to Indian travel agents & Tour Operators will shift it to Foreign based travel booking agents & operators. This is due to its anti - competitive character against Indian travel intermediaries. This takes away their level playing eld against foreign competitors.

Dusit, TAT And TCEB Join Hands To Promote Sustainable Tourism

Singapore Sees Itself As A Pioneer Re-inventing Tourism With Travel Revive

Dusit Inter national recently partnered with silent live concert specialists Sounds of Earth, the Tourism Authority of Thailand (TAT), the Thailand Convention and Exhibition Bureau (TCEB) and the Thai Chamber of Commerce to host an exclusive event designed to showcase how events and functions can be held safely, responsibly and sustainably in the new normal while delivering meaningful experiences for guests. Called 'Listen to the Earth in Silence' – the exclusive event was held on October 2, 2020 at Dusit Thani Hua Hin resort and was attended by travel industry specialists and high-ranking diplomats. The programme focused on lowimpact, eco-friendly travel methods, community-focused activities, wellness-focused cuisine, and innovative solutions for events and functions which Dusit, the TAT and TCEB believe will be central to facilitating and encouraging responsible MICE travel in a post COVID-19 world. In line with TCEB's basic guidelines for sustainable events in the new normal, which includes, amongst others, the promotion of public transportation, local attractions, and locally sourced organic foods, the event began with a 'carbon-saving' private train journey from Bangkok, which also featured a healthy lunch expertly catered for by Dusit Events.

On 25 and 26 November 2020 at the Marina Bay Sands Hotel in Singapore, an in-person trade show took place for the rst time after COVID-19. Travel Revive is an event held by the Singapore Tourism Board and is organised by the regional ITB Asia Team. The focus of the event was on business travel and MICE events and how they can be held safely both during and after the coronavirus pandemic. Over 1,000 national and international participants attended the two-day event. A sophisticated hygiene concept had made this possible. Measures included monitoring and supervising visitor groups, 18 m² stands featuring cubicles and perspex partitioning so that meetings between exhibitors and buyers could take place safely, contact tracing, and the launch of a mobile diary app to permit safely organising those meetings. TravelRevive highlighted the wide-ranging possibilities for holding trade shows.

The months-long preparations and close coordination between stakeholders aimed to pave the way for a positive future for trade shows during the pandemic.

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UNWTO, ICC & AOKpass Jointly To Rebuild International Travel And Tourism

We Need To Standardise All Interstate Road Taxes: ITTA

The World Tourism Organization of the United Nations (UNWTO), International Chamber of Commerce (ICC) and AOKpass have ofcially partnered to support coordinated global effor ts to more safely and efciently restart travel. Under the collaboration agreement, the partners will work closely to support the rebuilding of travel, tourism and related sectors, which have been profoundly devastated by the global pandemic. “Countries and workers reliant on tourism for jobs and economic survival have been hardest hit and conditions will only worsen without a safe and coordinated return to domestic and international tourism. Working with ICC and AOKpass, we are focused on the use of leading-edge digital innovation to help restore traveller condence and facilitate a return to safe, secure and seamless travel.” said UNWTO Secretary General Zurab Pololikashvili. “Working with UNWTO, we are issuing a call to action to catalyse global efforts for rebuilding vital travel and tourism related industries and to protect both lives and livelihoods. ICC AOKpass prioritises traveller health and safety while also ensuring strict personal data protection for users.” said ICC Secretary General John W.H. Denton AO.

Focusing on providing a seamless t o u r i s t ex p e r i e n c e, S h a r a t Chandra, Treasurer of Indian Tourist Transportation Association (ITTA) addressed certain ground level realties at the India Tourism V i s i o n D a y o r g a n i s e d by Federation of Associations in Indian Tourism & Hospitality (FAITH) – the policy federation of all the national associations representing the complete tourism, travel and hospitality industry of India (ADTOI, ATOAI, FHRAI, HAI, IATO, ICPB, IHHA, ITTA, TAAI, TAFI). Chandra said, “As a long-term solution and to truly have one country one tax, it is critical to make available all costs of tourist transport for GST set offs. These include interstate taxes, taxes on fuel and taxes on parking, all of which exceed almost 40 per cent of our cost of operations.” He further informed that all interstate road taxes need to be standardised and there is a need to make them payable at a single point which will facilitate the ease of doing business. “To ensure that tourist transporters are enabled to provide world class experiences, permission must be provided to import of tourist vehicles under EPCG by tourism services exporters,” Chandra added. A complete waiver from payment of interstate taxes on tourist transport vehicles for a period of one year till a compete resumption takes place needs to be put in place.

Former President Of ATOAI Akshay Kumar Passes Away

PCMA Join Hands With Korea MICE Association For Specialised Training Programme

Akshay Kumar, CEO of New Delhib a s e d M e r c u r y H i m a l aya n Explorations Ltd., and former President of Adventure Tour Operators Association of India (ATOAI) passed away of cardiac arrest. He was 51. He is survived by wife, Dilshad Master-Kumar and daughter Saira. Kumar was an avid adventure traveller himself having been bitten by the adventure bug at the young age of 15 when he did his rst river rafting course in Canada. He was the National Skiing Champion in 1981 and 82, and his passion for adventure saw him rafting down 30 rivers across India and Canada.

With an experience of over 30 years in the adventure travel space, he has served as the President of ATOAI, and was also the Founder and Director of Ice Hockey in India. He was also the former Vice Chairman of the umbrella association of FAITH. Kumar was an alumnus of St. Stephen's College in Delhi with a BA in Economics.

Professional Convention Management Association (PCMA) has partnered with Korea MICE Association by signing a two-year strategic agreement to provide support to members of both organisations and to equip them for the post-COVID return, through specialised training programs. As per a media announcement, a key component of the partnership will focus on the delivery of PCMA's Digital Event Strategist (DES) course in Korea in a move to ensure event planners are skilled for designing and delivering hybrid and digital events. Commenting on the tie up, Karen Bolinger, PCMA Managing Director for APAC, said “This partnership will engage with the dynamic Korean Business Events industry further, by providing practical and much needed skills-based training. Being able to provide valuable education to event planners is one major key to ensuring a successful future for the space.” In the words of Chun Kim, President of Korea MICE Association “The MICE industry has been facing a transformation and has seen an increased need to collaborate on creating a digital environment for events. The DES course will be the most productive way to bring our members to the next level in the industry.”

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News Buzz

Odisha Ready To Promote Eco Retreat: Minister Of Tourism, Odisha

M

r. Jyoti Prakash Panigrahi, Minister of Tourism, Odia Language, Literature & Culture, Government of Odisha on Wednesday, said that Odisha is ready to promote Eco Retreat in ve unique locations – Konark, Hirakud, Bhitarkanika, Daringbadi and Satkosia.

Aimed at the timely revival of the tourism and hospitality sector post-COVID-19, Odisha is extensively marketing its agship campaigns, Odisha By Road complemented by the highly acclaimed Eco Retreat Odisha glamping festival, which is set to begin on 8 December 2020, upto 28 February 2021, he added.

Addressing the ‘Odisha Tourism Virtual Roadshow – 2020’ held for the Raipur, Bilaspur and Durg-Bhilai tourism fraternity, organized by Odisha Tourism and FICCI, Mr Panigrahi said that the Eco Retreats will offer tourists an opportunity to discover Odisha’s diverse tourism offerings, in style. ?Chhattisgarh and Odisha are cultural siblings, with deep-rooted commonalities.

Despite this, we have our own unique offerings to exhibit to explorers. Together, our states can make this region the most sought-after winter destination for Indians, looking forward to a getaway after reeling under the pandemic for eight months,? he said.

He further mentioned that to experience the true essence of Odisha, one must visit the state. ?Odisha, under the leadership of the Hon’ble Chief Minister, Mr Naveen Patnaik

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ji, has transformed in the past 20 years,? said Mr Panigrahi. He also assured the full support of Odisha tourism for the revival of domestic tourism between the states. Mr Vishal Kumar Dev, Commissioner – cum – Secretary, Tourism Department and Sports and Youth Services Department, Government of Odisha said, ?Odisha’s excellent road connectivity enables enjoyable road trips throughout the state.

We have designed two exciting road itineraries starting from Chhattisgarh, including key destinations such as Hirakud and Debrigarh Sanctuary in one leg and Nrusinghnath and Satkosia Tiger Reserve in the other.?

Providing a glimpse of the upcoming Eco Retreat Odisha, Mr Dev said, ?Eco Retreat Hirakud, Satkosia and Daringbadi are easily accessible by road, within 450 km.

Worldclass amenities for camping in luxury tents are complemented by experiences ranging from jungle trails to water sports, camp-res to boat rides, cycling tours to adrenaline pumping games, and lip smacking food. All this comes with Odisha’s stamp of tourist safety assurance, backed by its stellar record in COVID management.

The synergised application of SOPs and technology for added safety will secure tourists’ experience at every Eco Retreat.?

To enable concrete measures for the holistic revival of the tourism and hospitality sector, Government of Odisha is planning a series of concurrent legislative and policy measures which will help harmonising investor interests and tourist wellbeing, while offering a conducive environment for the growth of niche tourism offerings such as houseboat and cruise tourism, caravan and camping tourism, arts & crafts tourism and a

lot more, added Mr Dev. Mr Anbalagan P, Secretary, Tourism, Government of Chhattisgarh, said, ?Chhattisgarh is focusing on domestic tourism and the state is looking forward to the joint MoU on regional cooperation with Odisha Tourism to restart the tourism exchange between the two states with all safety protocols and guidelines in place.

Tourism has the potential to revive the economy which has been impacted by the pandemic.?

Mr Sachin Ramchandra Jadhav, Director & Addl Secretary, Department of Tourism, Government of Odisha, highlighted the steps taken by Odisha to train the local stakeholders on safety protocols and assured that all the necessary precautions are in place. Mr Jadhav further mentioned that here are 47 nature camps in Odisha and staffs have been given extensive training on safety measures through various workshops. ?A dedicated online portal will update tourists about the safety of the destination to boost their condence to travel. Odisha is one state with varied experiences like spiritual & heritage tourism, coastland & wetland tourism, ecotourism, wildlife tourism, handicrafts tourism, ethnic tourism and fairs & festivals,? he added.

Mr Souvagya Mohapatra, Chairman, FICCI Eastern Region Tourism Committee & Executive Director, Mayfair Hotels & Resorts, said, ?Odisha and Chhattisgarh can complement each other with their tourist products. The Odisha by Road campaign by Odisha Tourism is a very innovative campaign to promote tourism between the two states. The state also has many beautiful options for destination weddings.?

Mr Gagan Sarangi, Chairman – Indian Association of Tour Operators (IATO) (Odisha Chapter) and Dove Tours Pvt Ltd, said, ?Odisha is safe and the tourism industry of Odisha has taken all the necessary steps for safety and are ready to welcome the tourists.?

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News Buzz

Ministry Of Tourism Takes Various Steps To Overcome The Crisis Caused By Covid-19 Pandemic Digital media will be utilized fully to promote and spread awareness about the tourist destinations and activities: Shri Prahlad Singh Patel

F

ollowing steps have been taken to overcome the crisis caused by Covid19 pandemic in the tourism sector: 1. Detailed operational guidelines for Covid safety and hygiene has been prepared in order to create awareness, training and assessment of compliance of the guidelines. The program is aimed at building the capacity of the Hospitality industry particularly small and medium units to restart and grow their business.

2. Operational recommendations for hotels, restaurants, B&Bs/ Home stays and Tourism Service Providers have been formulated.

3.Validity of approval or certications of hotels and other accommodation units whose project approval / re-approval and classication / re-classication have expired / were likely to expire, has been extended upto 30th September 2020.

4. The Ministry has developed an initiative called SAATHI (System for Assessment, Awareness & Training for Hospitality Industry), for effective implementation of Guidelines/SOPs issued with reference to COVID 19 and beyond for safe operations of Hotels, Restaurants, B&Bs and other units.

5. Recognition of Travel Agents, Tour Operators, Tourist Transport Operators by

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the Ministry of Tourism has been extended automatically by six months. Those who have submitted applications for recognition by the Ministry have been given provisional recognition for six months, pending completion of required procedures.

6. The guidelines for offering nancial assistance to stakeholders under the Marketing Development Assistance Scheme are in the process of revision with the objective of enhancing the scope and reach of the Scheme.

7. The Ministry had launched the Dekho Apna Desh(DAD) initiative in January 2020. DAD is promoted extensively on social media accounts and website of the Ministry and by Domestic India Tourism ofces. Under this initiative Ministry carries out series of webinars showcasing the diverse culture, heritage, destinations and tourism products of the country.

8. The Ministry has focussed on domestic tourism through a number of innovative steps like promotion of products, festivals, cuisines etc. of the country on its social media handles. It is also organizing activities to promote the concept of Ek Bharat Shrestha Bharat. It has commissioned aerial photography of several cities during the lock down to promote these destinations. Similarly, the last mile connectivity is being targeted by viability gap funding through RCS-UDAN and discussions with the Ministry of Road Transport & Highways (MoRTH) regarding improving road connectivity to important tourist destinations.

The ministry has planned a detailed strategy to utilize technology to the fullest extent to overcome the setback created by the pandemic. Incredible India digital platform, in collaboration with Google, features a variety of 360 degree walk-throughs and stories for prominent tourist attractions across the country. The content is provisioned on major tourist destination pages within the Incredible India website.

These embedded walk-throughs provide an engaging experience to the viewer by providing them with immersive 360 degree photos. 360 degree walk-throughs have also been provisioned for prominent World Heritage Sites in India.

Digital media will be utilized fully to promote and spread awareness about the tourist destinations and activities and involve people to prepare them for their visits when the situation becomes normal.

Incredible India Web Portal and Mobile App is further being enriched with content and tourist friendly features offering a high degree of personalization. The Ministry of Tourism has launched the Incredible India Tourist Facilitator (IITF) Certication Programme – a digital initiative that aims at creating an Online learning platform with the objective of creating a pool of well trained and professional Tourist Facilitators across the country. This will help in creation of employment at the local level and even in the remote areas of the country having tourism potential.

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PATA Announces PATA Gold Awards 2020 Winners Kerala Tourism receives the PATA Gold Award 2020 Grand Title in Marketing for its “Human by Nature Print Campaign” from travellers who began to perceive 'human' encounters in Kerala as a unique, enriching experience. Moreover, the campaign which promotes ordinary people as brand ambassadors of the land is built on the idea of a common humanity that connects the travellers with Keralites and the fact that everyday life in its reality is one of the most exceptional experiences that Kerala offers.

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he Pacic Asia Travel Association (PATA) announced the winners of the PATA Gold Awards 2020. Supported and sponsored by the Macao Government Tourist Ofce (MGTO) for the last 25 years, this year's awards recognise the achievements of 23 organisations and individuals.

PATA presented 20 Gold Awards to such organisations as Banyan Tree Hotels & Resorts; Department of Tourism, Government of Karnataka; Designated Areas for Sustainable Tourism Administration (DASTA); Kazakh Tourism National Company JSC; Macao Government Tourism Ofce; Mekong River Tourism; Outrigger Hospitality Group; Sampan Travel; SriLankan Airlines Ltd.; Taylor's University; Tourism Authority of Thailand, and TTG Asia Media Pte Ltd. The winners were announced during the Online PATA Gold Awards Presentation as part of Virtual PATA Travel Mart 2020, taking place from September 23-27.

Ms Maria Helena de Senna Fernandes, Director of MGTO, said, “I commend all PATA Gold Awards participants for keeping alive the spirit of innovation,

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helping to raise the bar across all sectors of the industry. As we look forward to restarting tourism in the 'new normal', more than ever we will have to come up with solutions 'outside the box' to ensure that tourism is not only safe, but also seamless and appealing. Macao is honored for its long-standing support to PATA in this inspiring initiative, on our way to transform the city into a world centre of tourism and leisure.”

Kerala Tourism, India received the PATA Gold Award 2020 Grand Title Winner in Marketing for Education and Training for its “Human by Nature Print Campaign”. In August 2018, unprecedented heavy Monsoon rain devastated Kerala.

The Grand Title Winner in Sustainability was presented to YAANA Ventures, Thailand, for the Anurak Community Lodge. Anurak Community Lodge in Surat Thani province, southern Thailand, is a Travelife Gold certied eco-lodge for active lifestyle visitors who respect nature and local community traditions.

The Grand Title Winner in Human Capital Development was bestowed to MGM China, Macao, China for its “Unleashing Greatness – MGM's Human Capital Development Initiative”.

Guided by MGM's vision of “Unleashing Greatness for all”, they aim to unleash the greatness of their constituents through sustainable development of its employees, communities and responsible tourism. They build a sustainable world-class hospitality workforce with a strong learning culture that engages employees and lifelong learning. Open to both PATA and nonPATA members, this year's Awards attracted a total of 121 entries from 62 travel and tourism organisations and individuals.

The ordinary people of Kerala, the shermen, students, working professionals, and villagers emerged as the Heroes of the Flood.

The campaign is drawn from the everyday life of people in the ve diverse terrains of Kerala and explores the fascinating 'humanscape' of the land. The idea emerged

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TAAI Addresses Its Issues, Vision Post Covid To Survive & Revive

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AITH, organised a national press conference on 8th October 2020 with the participation of all 10 Associations which was streamed live on Twitter, Facebook 8, Youtube. TAAI addressed its issues & vision post Covid to survive & revive.

In a press note, Mrs. Jyoti Mayal, President, TAAI, said " Indian tourism industry is and will undergo a massive radical change in business 8, livelihood. In the post covid era, we see Indian travel & tourism becoming one of the biggest travel opportunities globally over the medium, to long term. Whether it is outbound, domestic or inbound travel or in travel segments of business, leisure, weddings, conferences or special activities such as medical or rural tourism travel, we look forward to creating multiple opportunities for our travel agents

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fraternity. We have been in close discussions with the tourism ministry for the same and look forward to more exciting new segments emerging for our travel agent's community."

There is immense disruption happening from online technologies and travel is the rst one to be hit and continues to be increasingly impacted. Efforts are made to partner with multiple country tourism boards, to collaborate with the Indian travel agent's fraternity and expand country opportunities for them.

All of these require a signicant component of re-skilling and up skilling of travel Agents fraternity and our prime focus is to enable them to create more opportunities in the post covid world. A key requirement is to make Indian travel agents globally competitive. The recently introduced TCS makes Indian travel agents uncompetitive by 5 - 10% from their global counterparts. This comes on top of the GST which makes our travel agents even more uncompetitive. A favourable GST regime for travel agents is extremely critical as part of vision for the future, and

TAAI are in constant dialogue with aviation and nance ministries to address that. Aviation and travel agents have a symbiotic partnership. But that partnership needs to be kept healthy 8, mutually benecial. While aviation has IATA to protect their nancial interests, travel agents need to also be protected. One of the key solutions that we are working closely with the Ministry of Aviation is how to create a structured mechanism to secure travel agents 8, consumer payments 8, protect their hard-earned money from defaulting airlines. DGCA has act a smart and as pro-active regulator for protecting the trade and our members.

“

It is also imperative to expand the number of bilateral air bubbles and allowing tourism and business trafc. Media were asked to extend their support along with support of the governments & all stakeholders, to help generate condence & demand for tourism and to achieve the 3 C's to stay ahead at all times. The 3 C's to stay ahead at all times, Cooperation, Collaboration and Consideration and to build the 3 S's of tourism, Safe, Secure and Sustainable Tourism.

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”

News Buzz

FICCI-Nielsen Report On ‘Hotels And Tour Operators Finds Govt Support Critical For Travel & Tourism Recovery

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he Federation of Indian Chambers of Commerce and Industry (FICCI)-Nielsen Report on 'Hotels and Tour Operators Survey on the Impact of Covid-19 on the Travel & Hospitality Industry' highlights the status of the hoteliers and tour operators from mid-June to July 2020, during the lockdown, along with the measures and mitigation plans to revive the industry.

The report sheds light on promotion of heritage, cultural, culinary, social, ecotourism, rural, adventure, textile tourism, etc. post lockdown and pandemic where the industry is connected to various other sectors such FMCG, transport, agriculture, health, etc. While states are gradually opening up to tourism, the support from the government is critical to help the industry revive and survive.

The industry is looking forward to domestic tourism to kick-start the revival of the tourism economy. It is important that the states and centre synergise with common

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guidelines to ensure the smooth movement of tourists across states. Dilip Chenoy, Secretary General, FICCI said that as the world is facing the COVID-19 challenges, the suspension of almost all economic and social activities has affected all sectors of the economy, especially travel & tourism.

“As the industry is struggling to survive and revive, the support by the Government of India is critical. Domestic Tourism is the backbone of our country and is a key to the revival of the industry. The Centre and the states need to synergise for the seamless movement of domestic travellers,” added Chenoy.

The current trends indicate that there is pent up demand to travel and the next few months may see people taking longer travels instead of weekend breaks. Digital communication and ease of nding information online on the safety measures taken by the government and stakeholders will help to boost the condence of the

consumer to start travelling. The report states the comprehensive idea about the current situation in the Travel and Tourism sector in India. In the light of the global experience, it is worthwhile to note that there is a certain level of resilience in the sector. The report comprises a framework for assessing the policy interventions and nancial support that the industry needs.

By choosing Tour operators and Hoteliers, the survey kept in mind the backward and forward linkages they bridge and hence could arrive at a complete picture of the sector with respect to loans and RBI moratorium and training and on ground implementation of Standard Operating Procedure (SOP) that would be reassuring domestic as well as foreign tourists.

The report highlights some fundamental changes in the way the industry works in various aspects of service and how to overcome the fear of domestic and foreign tourists to travel until the certain conditions be met.

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Singapore Launched The World's First Roadmap For The MICE & Events Industry “As we gradually resume MICE events safely, we are heartened that SACEOS has taken the lead to work with STB and ESG on the Event Industry Resilience Roadmap. This roadmap will be a valuable guide to our industry during this period, to help them build new capabilities and emerge stronger. We look forward to working closely with our industry partners to rebuild and recover, and set Singapore apart as the world's leading destination for safe, trusted and innovative business events.”

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he Singapore Association of Convention and Exhibition Organisers and Suppliers (SACEOS), together with Singapore Tourism Board (STB) and Enterprise Singapore (ESG) launched the world's rst roadmap for the MICE & Events industry, the Event Industry Resilience Roadmap (IRR) which provides guidance on safety measures and best practices in line with the gradual resumption of business events.

The Event Industry Resilience Roadmap presents three strategic objectives : Ÿ Helping the industry to implement best-in-class standards under STB's Safe Business Events Framework; Ÿ Creating agile business models with a focus on hybridisation; and Ÿ Developing pathways for professional development in the new way forward.

Apart from providing advice for event organisers, venues and suppliers on the safe management of events in Singapore, the Roadmap also includes best-in-class practices, a long-term plan for business models to pivot into, innovative solutions for hybrid events and a capabilities

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development plan to support the enterprises and workforce to survive, thrive, and emerge stronger from the pandemic.

This will be underpinned by SG SafeEvent Standard, an industry-led national accreditation programme, which will be launched later this year. Similar to initiatives such as SG Clean, the SG SafeEvent Standard certication will be awarded as a mark of assurance that Singapore is a world-leading destination for safe, trusted and innovative business events. The “living” IRR document will continuously be updated to stay current with the evolving situation and prevailing safety, health standards. The Event Industry Resilience Roadmap's rst release (IRR 1.0) will focus on SG SafeEvent Standard and hybridisation. IRR 2.0 is in development and will expand on the business models innovation and the core capabilities that are necessary for event enterprises and professionals to pivot successfully.

Mr Yap Chin Siang, Deputy Chief Executive, Singapore Tourism Board, said:

Building Capabilities for the Future To ensure Singapore's MICE industry continues to be an important economic driver, the Event Industry Resilience Roadmap will also map new educational pathways for MICE professionals to acquire the skills needed for future success, as well as identify opportunities in emerging industries.

Mr Aloysius Arlando, President, SACEOS, said: “The MICE & Events industry may be down, but we are not out. We have taken a whole-of-industry approach to establish safe operating standards, and best practices for hybrid models; to work on making hybrid events viable commercially; to re-skill & up-skill our workforce and transform our enterprises into competitive and resilient businesses. As the Covid-19 situation evolves, the resumption of business events and, later live events, in Singapore is dependent on the industry's ability and readiness to implement newlymandated Safe Management Measures and equally important, new competencies for our workers and enterprises to be hybrid-ready and remain competitive in a post-Covid world. The Event Industry Resilience Roadmap serves as a valuable “operational guide” to strengthen our industry, enhance the skillsets of our workers and curate impactful hybrid events, making Singapore a safe, trusted and innovative MICE destination.”

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India’s One & Only awards initiative for the Exhibition Industry

29 DECEMBER th

ViRTUAL

CELEBRATING INDIAN EXHIBITIONS

Supported By

News Buzz

ICPB Releases MICE Film Showcasing India Cynosure For MICE connectivity, infrastructure, skilled manpower, knowledge hub, technological advancement, safety of delegates and India's varied tourist attractions.

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n the background of the pandemic crisis which has disrupted almost all industries around the world, severely impacting the tourism sector at large and the MICE segment in particular, a need was felt to prepare for re-opening of the meetings industry.

As a marketing tool to showcase India's readiness to host conferences, meetings, incentive programs, exhibitions and events, ICPB has developed a 2 minutes and 30 seconds lm bringing out India's strengths as a MICE destination in terms of economy,

The objective of the lm is to communicate a positive message for welcoming events to India when competing destinations are already actively marketing their products. The tone of joy and condence in getting back to business, warm hospitality, safety protocols in place and assurance of a delightful experience is the core message of the lm.

The lm will be widely circulated to meeting planners, associations (national/international), corporates, members, industry stakeholders, Indiatourism ofces - domestic and overseas, Indian missions etc. and promotions through social media platforms

for resuming MICE business to India as per government guidelines.

“We hope this lm is able to boost the condence of people in India as a MICE destination. We have started our journey on the path to recovery and this lm is one of the many steps that have been planned by us at ICPB in once again restoring India's positioning as a MICE hub on the global conventions and meetings' map,” shares Amaresh Tiwari, Vice Chairman ICPB. "We had been working on this MICE lm for quite some time and I am glad to see that it has come out well. The lm has been circulated to all our members, giving them a go-ahead to share it further with their clients as a condence-building measure condence once again in the MICE capabilities of India," says Girish Kwatra, Hony. Secretary, ICPB

Poised To Be A Year Of Ups And Downs, ETAA Organises ‘The Comeback’ Event With Pride Hotels

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he Enterprising Travel Agents Association (ETAA) ETAA in association with Pride Hotels hosted its North India members 'The Comeback' event. The event kick started with an opening speech from Sangeeta Manocha, Chairperson - ETAA North India. She shared that this is the time to comeback as the travel industry has started taking baby steps towards recovery.

Saurabh Tuteja, General Secretary, ETAA North India Chapter, added that travel industry has gone through many ups and downs from time to time and will surely bounce back. Dinesh Kumar, Treasurer emphasised that keeping patience is the need of an hour. Praveen Ghai, Joint Secretary, ETAA North India Chapter, is hopeful that domestic tourism has a golden time ahead and international will follow suit. Punit Bhasin, Joint Secretary, ETAA North India Chapter,

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added that this is the time, when we need to forget the past and be more innovative in creating the golden time ahead. Arush Mittal, HeadAlliance emphasised members that helping and supporting each other will be the key to success.

Gaurav Arora, Head - Events added that soon industry will move to the normal state, MICE will surely pick up as people want to move out of their stress zone.

Jagat Mehta, President - ETAA and Dharmesh Advani, General Secretary also shared their thoughts with the members by a video message. Shoeb Mohammad AVP, Pride Hotels shared that domestic tourism surely has a lovely future as people want to travel to drivable destinations for small

breaks. Pride Hotels delivered a presentation and shared the opportunities to create industry partnerships with ETAA members.

The event concluded with a performance by a Bollywood band. The ETAA team during the lockdown created knowledgesharing opportunities with members through webinars about different destinations and tourism opportunities.

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Noida International Airport Will Be Developed As UP Signs Concession Agreement With Zurich

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he Government of Uttar Pradesh has signed a concession agreement with representatives of Zurich Airport International to commence the development of the Noida International Airport at Jewar. The concession agreement grants Zurich Airport International the licence to design, build and operate Noida International Airport for a period of 40 years.

Noida International Airport will be developed as a Public Private Partnership (PPP). Scheduled to open in 2024, NIA will merge Indian culture and hospitality with Swiss technology and efciency. India's newest greeneld airport will deliver quick, efcient processes and value for passengers, airlines and partners. NIA will operate as a fully digital airport, providing a safe and contactless travel experience and customised commercial offerings for passengers. NIA will be the rst net zero emissions airport in its class, setting a new standard for sustainable aviation.

SP Goyal, Additional Chief Secretary, CM & Civil Aviation Department, Government of Uttar Pradesh said, “Infrastructure development will be a key to economic

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recovery, not only in the state, but also for the country. The construction of Noida International Airport will support economic growth through job creation in the state, while making it the most preferred destination for domestic as well as global investors in the upcoming years. We look forward to supporting the Zurich Airport International team to jumpstart this mega project, which will reinforce the economic progress of the state of Uttar Pradesh.”

Daniel Bircher, CEO, Zurich Airport International (Asia), added, “The signing of the concession agreement marks an important milestone in the development of the Noida International Airport. When phase 1 development is completed in 2024, we will provide capacity for 12m passengers per year. In partnership with the Government of Uttar Pradesh and the Government of India, Zurich Airport International looks forward to making this airport a major player in Indian air transportation and a benchmark for ease of use for passengers and logistic partners.

We are a committed and trusted partner for India's growth, and see tremendous

opportunity to invest and participate in India's aviation growth story.”

Arun Vir Singh, Chief Executive Ofcer, Noida International Airport Limited (NIAL) said, “We are pleased to sign the concession agreement with Yamuna International Airport Private Limited (YIAPL) to commence work on the Noida International Airport. This world-class airport will not only connect western UP region with other domestic and international destinations, but also provide additional capacity to Delhi NCR region.

Together, we look forward to building India's leading airport which boasts of quality, e?ciency, technology and sustainability. We are very excited to begin work as we move ahead with a vision to co-create a world-class facility”.

In November last year, Zurich Airport International AG (ZAIA) won the contract to build and operate the airport in Greater Noida for a period of 40 years.

ZAIA received the security clearance from the Union ministry of Home Affairs to develop the Noida International Airport at Jewar in May this year.

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To Promote Ayurveda In Domestic And International Markets FICCI Formulates ‘Taskforce On Ayurveda Tourism’

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yurvedic knowledge originated in India more than 5,000 years ago and is o en called the “Mother of All Healing.” The principles of many of the natural healing systems now familiar in the West have their roots in Ayurveda, including Homeopathy and Polarity Therapy. Federa on of Indian Chambers of Commerce and Industry (FICCI) launched a 'Task Force on Ayurveda Tourism' under the Chairmanship of Sajeev Kurup, Managing Director, Ayurveda Mana Hospitals. The objec ve of the Task Force is to bring all key stakeholders together on a common pla orm to extensively promote Ayurveda Tourism in the domes c as well as interna onal markets.

The Task Force will also strategise a road map to develop Ayurveda Tourism further by working closely and co-crea ng solu ons with the government and key stakeholders. Dilip Chenoy, Secretary General, FICCI, said, “FICCI has been

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quaran ne period required.”

working con nuously for the past few months with the Centre and the states for allowing Ayurveda and wellness centres to reopen.”

Ayurveda will see a lot of demand and this is the best me to come up with solu ons to promote Ayurveda Tourism as a completely safe segment, added Chenoy. Sajeev Kurup, Chairman, FICCI Ayurveda Tourism Task Force and Managing Director, Ayurveda Mana Hospitals, said, “State borders should open and people with a COVID-19 nega ve cer ficate should be allowed to travel to the Ayurveda centre with no

He further said that informa on on all the Ayurveda centres along with their safety measures, guidelines should be available online so that the customers can easily access. This will also help in promo ng Ayurveda Tourism, he noted. The Task Force will also seek to create awareness among the stakeholders on the SOPs to be implemented by Ayurveda service providers and build confidence among the tourists to explore Ayurveda Tourism.

The members of the FICCI Ayurveda Tourism Task Force include Rudraksha Ayurvedic Holis c Centre; Madukkakuzhy Ayurveda India; Somatheeram Health Group; Kairali Ayurvedic Group; Niraamaya Wellness Retreats; Ayurveda Promo on Society; Carnous e Ayurveda & Wellness Resort; Ananda Spa; Healing Touch - Ayurveda Yoga Retreat and Ayur Bethaniya LLP.

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Active Coordination Between States Imperative To Revive Tourism Sector: Minister Of Tourism, Govt Of Odisha

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yoti Prakash Panigrahi, Minister of Tourism, Odia Language, Literature & Culture, Government of Odisha has said that effective coordination between the centre, states and union territories is must in order to revive the Indian tourism industry, post-pandemic.

luxury camping project of the Tourism department, is all set to be implemented in ve locations this year. We are taking up a few mega projects which have been in the pipeline for a long time and assure to provide full support to the tourism sector," he added.

Addressing 'Odisha Tourism Virtual Roadshows - 2020' webinar, organized by FICCI, Mr Panigrahi said that since people are less likely to travel by air or train during the COVID times, the Government of Odisha has launched the 'Odisha by Road' campaign, which aims to provide an opportunity by travelling through the beautiful roads. "The 'Odisha by Road campaign' intends to encourage tourists from within the state as well as from the neighbouring states to travel to various tourist destinations in Odisha through excellent network of roads. Through this campaign, we will promote some beautiful yet not so popular places of attraction which would be further facilitated by the Tourism Department," said Mr Panigrahi.

Mr Vishal Kumar Dev, Commissioner - cum Secretary, Tourism Department and Sports and Youth Services Department, Government of Odisha said that government and private sector needs to nd innovative ideas to revive India's tourism sector in post-pandemic phase. The challenge is to ensure safety and to provide accommodation without any fear of virus attack. "There is a huge latent demand for travel and the challenge is to tackle this demand to travel safely and efciently," he said. The secretary further stated that MoUs would be signed with neighbouring states to promote interstate road trips.

Highlighting the award-winning initiatives of eco-tourism and nature camps, Mr Panigrahi said, "Capitalising on the success of the rst edition of Eco Retreat - A

“Our idea is to promote Odisha as a safe travel destination, and the initiatives like 'The Odisha by Road' campaign and nature camps will take the travellers

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beyond the temples and beaches by converting the state's tourism ecosystem into a treasure trove," said Mr Dev. Ms. Anshu Pragyan Das, DCF, Eco-Tourism, Forest and Environment Department, Government of Odisha, outlined the award winning ecotourism initiatives taken up the Odisha Government.

Mr. JK Mohanty, CoChairman FICCI Tourism Committee said, Odisha can beat the rest of India as far as eco-tourism is concerned.

Mr. Yugabrata Kar, Secretary Odisha Tour Operators Association (OTOA), said the lockdown made us realize how important nature is in our lives and Odisha is all about nature.

"We need to build the trust that it's safe to travel to Odisha as it is not a crowded destination which will help in maintaining social distancing," Mr Kar added.

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Eight Indian Beaches Get International Blue Flag Certication Radhanagar (A&N Islands).

India has also been awarded a 3rd Prize by the International Jury under the “International Best Practices” for pollution control in coastal regions.

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ight beaches in India, spread across ve states and two union territories, have been awarded the Blue Flag certication. This was announced by the Environment Ministry. The beaches that have been awarded the 'BLUE FLAG” are Shivrajpur (Dwarka-Gujarat), Ghoghla (Diu), Kasarkod and Padubidri (Karnataka), Kappad (Kerala), Rushikonda (AP), Golden (Puri-Odisha) and

The Blue Flag beaches are considered the cleanest beaches in the world. To qualify for this tag, 33 stringent criteria relating to environmental, educational, bathing water quality, services and accessibility standards, safety must be met by the beaches.

Last month, the Union Environment Ministry sent the list of these beaches to the International Jury, seeking Blue Flag certication that is accorded by the Foundation for Environmental Education

(FEE), headquartered in Copenhagen, Denmark. The jury that takes a nal call on this certication is lled with eminent members, i.e., from the World Tourism Organisation (WTO), UN Environment Programme (UNEP), Foundation for Environmental Education (FEE), and International Union for Conservation of Nature (IUCN).

Over 4600 beaches, boats, and marinas from around 50 countries have got the Blue Flag certication so far. Spain has the highest number of Blue Flag certied sites by the international jury. India is also the rst country in “Asia-Pacic” region which has achieved this feat in just about 2 years' time. Japan, South Korea and UAE are the only other Asian nations who have been conferred with a couple of Blue Flag beaches, however, in a time frame of about 5 to 6 years.

ITB India Goes Hybrid For Inaugural 2021 Live And Virtual Event

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TB India organiser has announced the adoption of a hybrid model for ITB India 2021. The coming tradeshow will be a combination of a live event (physical exhibition) held on 7- 9 April 2021, in Bombay Exhibition Centre, Mumbai, India; and a virtual event happening ve days later, on 15 – 16 April 2021.

In its rst year it will be organized by the IndoGerman Chamber of Commerce and supported by Messe Berlin (Singapore) Pte Ltd. The 3-day business-to-business travel trade show and convention will focus on the Indian travel market including MICE, corporate, and leisure travel sectors.

Coming April 2021, ITB India 2021 will offer a hybrid exhibition experience to the travel industry.

The event will be amongst the rst exhibitions in India to adopt a hybrid model. The live event will welcome over 8,000 attendees, more than 400

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exhibitors, over 500 buyers, and an array of over 150 top speakers.

The virtual event is set to complement the live event by reuniting a much wider audience accompanied with digital innovations to improve audience engagement and connectivity.

"We see how trade fairs are changing as a result of the COVID-19 pandemic.

Personal contact remains the heart of a trade fair. At the same time, however, the trade fairs of the future will be hybrid events. Classic meetings of exhibitors and visitors will be accompanied by digital events,” said Sonia Prashar, Deputy Director General of Indo-German

Chamber of Commerce, the organiser of ITB India.

ITB India 2021 virtual event will be hosted on ITB Community in Asia (ITB Community). ITB Community is a one of a kind, unrivaled 24/7 experience for trade professionals to forge connections, strike conversations with industry peers and do business all-year-round.

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Cover Story

MICE Showcase Talks To Rajeev Kohli, Joint Managing Director, Creative Travel & President, EUROMIC MS. With over 25 years of Luxury Travel & Des na on Management experience, what a racted you the most to this industry? Please share your professional journey with us?

Rajeev. Truth be told, this was not what I set out to do. I wanted to be an architect in school. I was told my eyes were too weak for that (incorrectly so I now feel) and so went on to study Economics in Delhi university. Con nued on to the US to get my MBA in Marke ng and Entrepreneurship from a top-ranked university.

America was in a recession, and I did not get my dream job at Disney, so returned back home to India. Sat around for a few weeks ge ng bored and figuring out what I wanted to do. Went to the office to see what the family business was like and been there 25 years now. So, I could say it was fate that brought me into the industry.

Now with over 25 years of industry experience, I am the Joint Managing Director of Crea ve Travel, a family legacy of two genera ons that has showcased this part of the world for over 43 years. At Crea ve, my core focus has been on marke ng and strategy ini a ves. I am also passionate about incen ve travel and our team has won 7 SITE Crystal awards for excellence in incen ve travel programs, the most of any company in all of Asia.

Following the strong tradi ons of my father, I believe in giving back to the industry at different levels. I am currently is the President 2020-2022 of the global DMC group, EUROMIC, the oldest DMC alliance in the tourism industry. I am also a member of the CII Na onal Commi ee of Tourism (Confedera on of Indian Industries). I was the first Asian to ever take the leadership posi on of Global President of the Society for Incen ve Travel Excellence (SITE), comple ng two terms in 2016 & 2017. I was a past Senior Vice President of the Indian Associa on of Tour Operators (IATO). I have been the Vice Chairman of the India Conven on Promo on Bureau (ICPB) and past President of the India Chapter of the American Society of Travel Agents. I also speak at various industry forums across the world and have many ar cles and thought papers under my name. In 2017, I was recognised as a thought leader as one of the '25 Most Influen al People in the global Incen ve industry. In 2015, I was awarded the pres gious "IMEX Academy Award", a highly pres gious recogni on for contribu on to a chosen profession. I am also professionally cer fied as a Cer fied Incen ve Specialist (CIS), Cer fied Incen ve Travel Professional (CITP) and Des na on Management Cer fied Professional (DMCP).

I do feel that my upbringing has taught me to respect people, to uphold and value integrity, and to spread happiness. What I like most about this industry is how we can touch people deep inside by showcasing an incredible country in many different ways. Very few country's match the emo onal depth of India, and that makes me proud.

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Asia’s Most Comprehensive Media Pla orm For MICE

Cover Story

WELCOME TO A CREATIVE WORLD

I

n 1977, out of a garage at home, Creative Travel was founded. With nothing in hand, Ram Kohli (Rajeev's father) spent months of the year traveling the world to create a following of partners & friends, many who still work with them today.

"We still remember the times when we would not hear from him for weeks and his coming home meant the arrival of great presents and many hugs. The travel industry was very different before emails or cell phones. One thing that our parents held dear w as the value of education and we were both given the best opportunities they could afford. In 1994 we joined the company after gaining world experiences and have never looked back since then. Why we tell you this is because Creative Travel is not just a business. It is a family.

A family of the Kohlis, a family of our team members, a family of our partners across the world. We are so very proud to be part of a family legacy of two generations that has showcased this part of the world for close to four decades. We have grown to become a prominent, respected and independent Destination Management Company offering the ď€ nest of cultural experiences, personal immersions and natural wonders all over India, Nepal, Sri Lanka, Bhutan, Tibet & the Maldives. Ours is a story of passion, of love. Our story is about integrity and values. Our story is about living upto the ideals and learnings given to us by our parents."

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Asia’s Most Comprehensive Media Pla orm For MICE

Cover Story mo vate my colleagues in the tourism industry as well as assis ng our na onal associa ons in their efforts to lobby for government support.

In 2015, I was awarded the pres gious "IMEX Academy Award", a highly pres gious recogni on for contribu on to a chosen profession. I am also professionally cer fied as a Cer fied Incen ve Specialist (CIS), Cer fied Incen ve Travel Professional (CITP) and Des na on Management Cer fied Professional (DMCP).

I do feel that my upbringing has taught me to respect people, to uphold and value integrity, and to spread happiness. What I like most about this industry is how we can touch people deep inside by showcasing an incredible country in many different ways. Very few country's match the emo onal depth of India, and that makes me proud.

MS. What are some of the ini a ves taken by 'Crea ve Travel' to promote tourism industry at different levels?

Rajeev. I can proudly say that Crea ve Travel has always been a market leader in how it has presented not only our services but also the region we service. Travelling to India and the region means different things to different people.

Our business is predominantly B2B and that requires us to do a lot of training and educa on across our source markets on what the des na on has to offer. We haven't stopped that mission since the pandemic started. There has been a major upheaval in the global travel agency base, but that has also allowed people to have some me to learn new things. So, as a company, we have done a fair number of virtual webinars and interac ons across the world. I have been doing a lot of wri ng to inspire and

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MS. Recognised as one of the '25 Most Influen al People in the global Incen ve industry', what is your view on the current state of incen ve travel, how has it changed over the past few years, and how is it likely to change in the future?

Rajeev. This shall be an interes ng case study on how organisa ons react post-Covid. My personal opinion may be a bit controversial – once des na ons start reopening, we will see tourism bounce back strong. Not back to 100%, but strong. As we have seen already seen across the world, whichever city or des na on has opened, people have thronged back to their old habits. Bars are busy; beaches are teeming with people; amusement parks have lines; shopping malls see increased foo all - human behaviour will not change easily. I say that all the noise about travellers wan ng seclusion and small accommoda on experiences is not all valid. I predict that in the not too distant future, we will see all the safety rules and social distancing norms fall to the side, and travellers go back to their old habits. Things will fall back to where they were.

Any corpora on that discounts the value and efficacy of Incen ve Travel is an organisa on that will go down the slippery path of degrowth. Incen ve Travel is a proven tool for mo va on and success. I think companies will fall in two buckets – the disbelievers and the proponents. The proponents will bring back incen ve travel with shaper norms for safety and hygiene while ensuring the needed exclusivity and fun. Nothing wrong with that. But it won't take away from the core func on of the mo va on tool.

As much as companies feel they must bar group travel to be seen socially responsible, they will find pressure moun ng from their incen ve winners, who may s ll get incen ve by cash or merchandise, to go back to organising trips with be er checks & balances. I think companies will in the short-term struggle between the op cs of looking correct and the needs to grow business. It is in the balance that Incen ve Travel will emerge as the most desirable ac vity.

Asia’s Most Comprehensive Media Pla orm For MICE

Cover Story MS. How can the MICE industry become more inclusive?

How are you adap ng to the current situa on of Covid-19?

Rajeev. I don't think the MICE industry has had an issue with inclusivity. We are a very open and welcoming society. What Covid has brought out is a short-term hard focus on digital delivery of events. We have seen companies mushroom up all over the world to provide solu ons to doing digital conferences and mee ngs.

unique des na on. My most challenging trip was probably my recent one to Arunachal as that did push me to do things I have never done before. It was truly a transforma onal experience for me. My most memorable trip in recent years is probably an 8-day driving trip I took with my wife in the South of Spain. Got to relax a er a very long me. I love being a tourist and exploring small towns and ea ng at local places. Spain is amazing for that.

The technology itself is not new and no one has reinvented the wheel. There is just a lot of reposi oning of tools that were already available. People now realise that doing digital events can be much more expensive from a management and labour point of view, so many experts feel that Digital will supplement live events which are already coming back. We will see live events return and see digital tools being used to supplement those by allowing greater par cipa on for people who could not a end the live por on for reasons of me or money. So, it will be a win-win for all.

MS. What is your predic on for 2021 and beyond?

Rajeev. Simple – Tourism will come back. People are fed up. People no longer care. Life is short, so move on.

MS. Recently, Home Minister, Amit Shah had launched Des na on North East - 2020 to promote region's tourism, culture and business, please share your experiences on recent visit to the North East at 'Siang Rush 2020'. How can tourism in North-East become all-season tourist des na on?

Rajeev. It doesn't have to be an all-season des na on. It needs to be a des na on of exclusivity and uniqueness.

The North East of India is truly spectacular. We cannot let it go the way of the likes of Shimla and Manali. My experience in Arunachal Pradesh showed me how amazing our country is and how much li le we know of it. The terrain, the people, the hospitality, every aspect of the region leads me to believe that with careful planning this truly could be a world-class des na on catering to the traveller that is willing to pay a premium for something different.

The local administra on in Arunachal has a will to make a difference, and tourism is a priority in the Chief Ministers agenda. That is a great start. They need to engage the private sector and help build local skills and tourism focussed infrastructure. I haven't been to other parts of the region, but I hear that they are equally spectacular.

They are now on my radar to explore.

MS. What has been your most rewarding travel experience and the most challenging one?

Rajeev. Very very difficult to answer. I consider each of my journeys to be unique and special. One of my best trips was with my wife and then young sons to Iceland. Such a 25 | www.miceshowcase.com

This is what happened a er September 11 and perhaps a er every tragic incident. People adapt. It will happen again. There will be adjustments to some aspects in the way we travel, but people will wrap their heads around that ad move on. Wait and see !

MS. How can the MICE industry bounce back and remain relevant in the mes to come?

Rajeev. As I have alluded to above, adjust your services to meet the needs of some concern but do not take away the essence of what you do. There is no need to reinvent the wheel. Simple adjust the re pressure and get on with life.

Normalcy has to return. That is the law of nature.

Equilibrium must be obtained.

MS. What is your message to the MICE industry?

Rajeev. Breath deep and don't panic. Recovery may be a bt slow for some, but recovery will happen.

Rapid Fire MS. What's your indispensable travel gadget?

Rajeev. My iPad for my American TV shows.

MS. Where did you last travel to?

Rajeev. India - Arunachal Pradesh and Binsar, Utrrakhand.

Interna onal – Abu Dhabi on a SITE project.

MS. What's your in-flight entertainment pick?

Rajeev. TV Sitcoms. Short, diges ble and doesn't require any thinking. I like to sleep in flights.

MS. Who do you admire the most in the travel industry?

Rajeev. My father!

MS. Describe yourself in 3 words.

Rajeev. Loyal to a fault.

Asia’s Most Comprehensive Media Pla orm For MICE

Interview

“

Perhaps the most challenging days are behind us with progress on Covid19 vaccine research spurring hopes for a faster recovery. This has given immense condence to the exhibition industry which expects a signicantly better 2021.”

Anbu Varathan President, UFI Director General & CEO, IMTMA & BIEC

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Asia’s Most Comprehensive Media Pla orm For MICE

Interview

IN A SPECiAL iNTERViEW WiTH MICE SHOWCASE, ANBU OPENS UP ABOUT HiS PLANS AND SHARES HiS PERSPECTiVES ON THE FUTURE OF EXHiBiTiON iNDUSTRY. EXCERPTS; MS. You are the first Indian to be elected as UFI President.

How it feels to be at this posi on? What would be your todo list in order of priority?

Anbu. It's really an honour and a privilege to lead a global associa on like UFI and I am elated to have the opportunity to serve my colleagues from all around the world. I'm thankful to UFI's board of directors and members of UFI and the execu ve commi ee for placing their trust in me to serve as their president. UFI is a magnificent organisa on that brings together those who build, maintain and support the world's market places trade show organisers, venue owners and operators, service providers, and na onal as well as interna onal associa ons of our industry. I look forward to represen ng them loyally during my tenure. the foremost priori es is to encourage businesses “ Among to remain resilient and make them immune to future con ngencies and this can be achieved with purpose driven leadership. With the growing merger of physical and digital manufacturing worlds, technology, especially digital technology will be a key facilitator and exhibi on industries need to leverage this sharply. UFI will con nue to enhance its role as an organisa on which provides professional and technical inputs to member organisa ons and governments in various countries. It will also further its research in analysing the global exhibi on industry closely and con nue to track and address challenges that industries face at a broader level.

“

MS. We understand that you are assuming this role at a me when the global industry is facing turmoil. What is your way of looking at the situa on? How would you guide the industry and what message would you like to give the industry?

Anbu. The year has been an unprecedented one for businesses across the world in recent human memory.

Covid-19 outbreak forced industries to realign their business goals but we now have a glimmer of hope with the progress made in vaccine research. Encouragingly business communi es have taken the setbacks in their stride and treading on with their everyday ac vi es.

It is important for stakeholders to keep their confidence levels high, keep close watch on current developments, work more closely with government agencies on one side 27 | www.miceshowcase.com

and explore safe ways to restart and conduct exhibi ons.

There's a need to chalk out an ac on plan on vaccine, travel, economic revival, which will lead to a be er ecosystem. All in all, the exhibi on industry must maintain its pa ence levels, stay strong and show resilience in face of adversi es besides following a purpose driven leadership to sail through in tough mes.

MS. Where do you see the Indian exhibi on industry heading from here and what would be its stature at the global level five years from now?

Anbu. Indian exhibi on industry has been seeing a growth rate of 8-10% annually. The pandemic impacted around 80% of its business but B2B exhibi ons are set to begin soon with the Government of India giving clearance.

Exhibi ons in India have been evolving through use of technologies and innova ons and this will con nue in the coming years. India's economy is expected to reach around $5 in the next few years with manufacturing sector's share being $1 trillion which bodes well for the exhibi on industry. As economy picks up many industry sectors would grow robustly and exhibi on industry could expect a double digit growth in the coming decade.

MS. Please share with us your insights and perspec ves on how the pandemic will change the dynamics of the exhibi on industry globally?

Anbu. The onset of the pandemic has brought sweeping changes in several areas which perhaps were long overdue. Technology and innova ons will play a larger role in exhibi ons both in the pre-event and post-event stages resul ng in be er B2B dynamics and performance.

Exhibi on organisers will switch to deploying a more

V. Anbu, Mary Larkin and Craig Newman

Asia’s Most Comprehensive Media Pla orm For MICE

Interview

that will be conducted henceforth. Pre-event registra ons will be a mandatory prac ce to prevent over-crowding, health screening at venues will become a part of the process of organizing any event. New ways of serving food and beverages will be explored. We are more likely to see more focused business visitors at exhibi on instead of large crowds. Digital events will also become a new norm as an add-on to the regular shows for exhibitors and visitors to connect with each other on a common pla orm.

MS. Please share with us how IMTMA supported the Indian machine tool industry during these tough mes?

Anbu. Indian Machine Tool Manufacturers' Associa on (IMTMA) by leveraging technology remained connected with machine tool industry stakeholders on the digital pla orm. The associa on conducted several webinars to help stakeholders to look for opportuni es and strategies to innovate, reorient market strategies, equip workforce with emerging technologies and emerge as strong contenders once exhibi ons begin. IMTMA conducted around 140 paid online training programmes which were a ended by around 1800 par cipants. The associa on also hosted 60 free webinars which were a ended by around 8300 par cipants.

diversified workforce in terms of skills, move towards more customer-centric strategies and place bigger emphasis on digital services and hybrid events.

MS. How do you see the challenges and opportuni es amid Covid-19? What are the lessons learnt from this pandemic?

Anbu. Perhaps the most challenging days are behind us with progress on Covid-19 vaccine research spurring hopes for a faster recovery. This has given immense confidence to the exhibi on industry which expects a significantly be er 2021. The pandemic outbreak has presented stakeholders an opportunity to connect with each other through technology, prepare themselves for future con ngencies and organise shows in a structured manner and well-defined process. Momentarily however we need to sustain lives and livelihoods and for this we need to stay focused in what we are doing.

MS. What are your upcoming plans in regards to your flagship show - IMTEX? Anbu. Moving with the market's changing dynamics and the need to connect and collaborate in today's manufacturing industry, IMTMA will be organizing 'IMTEX Connect 2021' – on digital pla orm, from 21 - 27 January 2021 as stakeholders will not be keen for face-to-face entry. 'IMTEX Connect' will enable businesses to connect and collaborate with customers and open up new opportuni es in a digital environment. IMTMA will therea er organise 'IMTEX 2021 & Tooltech 2021' from 17 - 23 June 2021 at Bangalore Interna onal Exhibi on Centre in Bengaluru.

MS. What is your forecast in terms of the trends that will shape the world of trade fairs? How will exhibi ons look like in the new normal?

Anbu. I see technology occupying a large space in shows

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Interview

MS. The Government has allowed B2B exhibi ons to func on again. What will be the roadmap ahead, 2021 and beyond Anbu. Although the Indian government has given the green signal for B2B exhibi ons to restart, exhibitors would need some threshold me to par cipate in an exhibi on. We believe that this will gather more stream post April 2021, and by the end of 2021, we may see shows in full swing. As industry sectors do well, we may see good growth for exhibi on industry in the coming decade.

MS. Please share with us your professional journey? What milestones came your way to the zenith which you count as the major landmarks in your professional journey?

Anbu. I always wanted to be an engineer and was blessed with an opportunity to graduate in metallurgical engineering from one of the pres gious academic ins tu ons in India, Indian Ins tute of Science (IISc). My interest was in manufacturing when IT and smart manufacturing were making inroads.

associa on fields during different phases of my career. All of them were instrumental in shaping me to what I am today. The first major success for me in IMTMA was when IMTEX moved from Delhi and Bombay, where it used to be held earlier, to Bangalore for the first me in 2007. It was a new chapter for IMTMA and all of us in the industry. There were many challenges for hos ng such a mega show in a new city. The key aspect was we were building a brand new interna onal quality venue, BIEC and IMTEX 2007 was the first show at the venue. Bangalore wasn't prepared to host a show like IMTEX and we had to undertake a variety of new ini a ves including finding the right staff, orien ng new service providers both for managing the show as well as the venue and then preparing all exhibitors, visitors and other stakeholders to open a new chapter of a long journey in Bangalore.

However, we made the right decision and this marked a beginning for Bangalore to become a major city in India to host interna onal quality shows and ge ng established firmly on the global exhibi ons industry map. When we look at 2020, IMTEX has evolved into a great ecosystem benefi ng Indian and interna onal exhibitors, visitors, R&D and academic ins tu ons, students and government agencies. I am glad to see that the exhibi on is se ng a benchmark and becoming an example for all the stakeholders in the sub-con nent. This has been a great collec ve effort and this also convinced me that if one has courage, convic on and confidence then one can accomplish one's vision and excel in what the person wants to achieve.

“

I began my career with steelmaking industry and quickly moved on to industry associa on ac vi es. Major part of my early career was centred on industry promo on, technology and IPR and enhancing industry compe veness. Naturally as part of these assignments I was drawn into events and exhibi ons in due course.

”

I had the good fortune to work with several industry stalwarts and senior professionals from the exhibi on industry as well as industry 29 | www.miceshowcase.com

Asia’s Most Comprehensive Media Pla orm For MICE

Interview

MICE Showcase Talks To Chander Mansharamani, Past Vice Chairman ICPB & MD, Alpcord Network Travel & Conference Management remarkable job in handling more than 1000 Conferences over the years . The company has further diversified its ac vi es in new markets and segments. Two new Divisions – Global Associa on Management and Exhibi on Division have been launched , the core area of the GAM division is to provide management and key administra ve services to Associa ons and Socie es with the aim of empowering them with the latest advances in technology , revenue enhancement and be er management processes. The Exhibi on Division started func oning in the year 2014 – 15 , which is also yielding good commercial results.

The major success story is twofold – firstly it is the Human Resource Development and Employee reten on. Secondly it is the credibility of the Organiza on in the market and people running the Organiza on. Par cipa on in Interna onal Trade Fairs has also helped us immensely in strengthening our posi on as MICE specialists.

Today in 2020, ALPCORD having their Corporate office in Delhi and Branch offices in Jaipur and Mumbai and Regional office in Bengaluru, is celebra ng its 18th year of excellence. Team Alpcord is enthusias c about their future plan of diversifying their business which is the key to their successful journey.

The biggest achievement was to win the Na onal MICE Tour Operator Award from Govt. of India four mes apart from other Associa on Awards.

MS. Please share with us your professional journey since incep on?

Mansharmani. Alpcord Network, is a Travel Industry veteran being in the Travel, Tourism and Conference business for over 40 years. Alpcord a leading MICE company in India who as part of the MICE fraternity today since its incep on in the year 2002 has made its mark in the field of Travel & Tourism as MICE specialists.

MS. How do you keep up with industry trends?

Mansharmani. Diversifica on has been key to our success story. The Company expanded with a specialized segment brand in 2006 with the opening of new exclusive Conference division “SUMMIT” and has done a

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MS. Covid-19 is having a drama c impact on MICE sector, how technology has proven fundamental to coping with this disrup on?

Mansharmani. There is no doubt that Covid 19 is having a drama c impact not only on MICE Industry but on en re Tourism segment , there is no doubt Technology has given us the opportunity , a window to sustain ourselves by enabling us to get into Virtual / Hybrid Events.Today if you look at Hospitality and Airline segment , how they have implemented the technology to smoothen the opera onal process. The major advantage is that the Technology implemented is going to stay and the op ons are unlimited and the challenge is Security compliance.

Asia’s Most Comprehensive Media Pla orm For MICE

Interview MS. Can you highlight some key points of advocacy campaign undertaken by your organisa on post Covid-19?

Mansharmani. The major advocacy campaign we in Alpcord strongly believe in crea ng a market intelligence system to track the product offered by the compe ve Countries and pass the informa on to State so that they can value add their offering in order to stay compete ve among the MICE des na ons.

MS. Which has been the most challenging show hosted or managed by your organiza on during these mes?

Mansharmani. The most challenging event has been an Hybrid Event “Annual Convoca on of IIT Delhi “which was addressed by the Hon. Prime Minister of India. The major challenge was to ensure the smooth working of Technology keeping in view of involvement of Prime Minister Office and ensure the safety and follow the Covid guidelines for the High profile Dignitaries present at the venue .

Apart from latest Technology which we have been using earlier also , the key to the successful events was implemen ng the latest so ware being used , which we could source from Interna onal Tech Cos. Today we are very fortunate to have handled more than 30 Conferences and have good number of upcoming events and more recently we have been handling Hybrid Events for Mul loca ons . That has kept us mo vated right from the beginning of Covid 19. Yes you cannot predict but we are very op mis c MICE is going to bounce back by middle of next year and the trend I could predict is Virtual and Hybrid Events are going to stay for a long me maybe on a limited scale.

MS. What is your message to MICE industry?

Mansharmani. Message to the MICE Industry is to accept the reality and look for new opportuni es.

National Award being presented by Tourism Minister, Subodh Kant Sahai and Lok Sabha Speaker, Meera Nair and Bollywood Actor Priyanka Chopra

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Asia’s Most Comprehensive Media Pla orm For MICE

Interview

MICE Showcase Talks To Meena Bhatia, Vice President & General Manager, Le Meridien, Delhi MS. How has the pandemic or Covid-19 affected the hospitality industry and your hotel?

Meena. The Corona virus Pandemic gave a crippling blow to the en re Tourism and Hospitality industry globally. It is rather unfortunate that this all came at a me when the industry was at a peak. We had an outstandingly good last two quarters in the previous financial year and were beginning to believe that India was truly shining. We felt that finally the world was looking at India as an incredible des na on and we were beginning to get our well deserved a en on. However, our dreams faced a harsh blow with the Covid19 Pandemic raging all across the globe. This is one of the worst crises ever to hit the tourism Industry, impac ng all its geographical segments and almost all tourism ver cals. The shut down and the slowdown, which was ini ally expected to affect revenue streams ll July, have now indicated otherwise.

MS. Had your venue been a quaran ne centre in the past few months? If yes, please elaborate.

Meena. Le Meridien New Delhi opened its doors for the repatria on flights that commenced from 8th May’2020 under the Vande Bharat Mission. We were listed as the Ins tu onal Quaran ne facility for the same, we reserved a total of 200 rooms per day from 8th May to 22nd June, however looking at high demand an addi onal 100 rooms were offered from 22nd June onwards. We have not been converted /a ached as Covid Hospital/Covid care centre. employ expatriate staff in India.

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Interview

MS. How do you see the Government announcing the reopening of events?

Meena. Depending on the surge of cases during the fes ve months and therea er, the B2B business should and will resume soon. The exhibi ons and buyer seller mee ngs will be organised with care and cau on, my guess and sugges on would be to start on the hybrid mode. The sellers can meet and present at a venue, and buyers can connect virtually, just as a beginning in this New Normal year.

MS. Please throw light on the safety measures you have adopted to cope up with Covid-19 Meena. We are aware that we need to embrace an all-new approach, we stay totally commi ed to safety. Our immediate response to the crisis was to create a safe hospitality experience and we con nued to work towards crea ng innova ve travel and culinary experiences, those that are conducive to the changing norms and travel restric ons.

Marrio Global Cleanliness Council: Consis ng of inhouse and outside experts in food & water safety, hygiene & infec on preven on and hotel opera ons, the council has designed a new genera on of global hospitality cleanliness standards, norms and behaviors for more than 7,300 proper es around the globe. Ÿ New Cleaning Technologies We have rolled out enhanced technologies, including electrosta c sprayers and the highest classifica on of disinfectants recommended by the Centers for Disease Control and Preven on and World Health Organiza on to sani ze surfaces throughout hotels. Ÿ Cleaning Regimen Changes: When guests check into our hotels over the next few months, they will no ce a number of addi ons to our cleaning regimen designed to set an even higher standard of cleanliness for the hotels as well as modifica ons to associate-guest protocols developed to be consistent with recommended social distancing guidelines. Ÿ

rooms will be minimalis c and will offer a diverse array of new ameni es that will include sani zers, wipes, masks and contactless menus. We will ensure that we follow and respect the guidelines of the Government of India, not only in terms of social distancing and cleanliness but also comply with the new food safety guidelines of FSSAI. MS. All hired some compliance officer at your place, to look a er the safety measures adopted by you?

Meena. We have nominated a Cleanliness champion; he works with a team of designated departmental cleanliness champions to ensure that all standards are executed well.

An online Cleanliness audit is conducted every month and uploaded, as per new Marrio Commitment to clean guidelines.

MS. How do you ensure social distancing?

Meena. Ensuring reduc on of sea ng space in Restaurants and Bars Ÿ Reduc on in Minimum Guarantee of Banquet spaces Ÿ Room Service delivered from outside/at a social distance Ÿ Elevator reserved for 2 persons at a me

We have also redefined our systems and procedures. At this me most of our returning staff has already been trained virtually on the new protocols of safety, hygiene and cleanliness. We are also adap ng ourselves to the new way of working, with our 'Commitment to Clean' we have ensured all minute details are taken care.

There is a complete new way our hotels will be cleaning the rooms. Deep cleaning and sani za on procedures will be carried out with chemicals, materials and methods trained by our globally appointed hygiene partners. Our

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Interview

MS. Have you adopted some contactless/touchless methods for the guests?

Meena. Yes, few of the examples are : Mobile Check In, the guest can check in remotely from his mobile app. Ÿ All details and registra on formali es are completely remotely Ÿ Restaurants and bars menus are on a QR code, guest can Scan, view and order online, in fact he can even pay from the same download. Ÿ

MS. Do you see any changes in the number of guests/events coming during the months of JanuaryFebruary and now in the months of October-November?

Meena. Yes October/November because of the surge in cases most of the events have had fewer guests coming, below the Minimum Guarantee given by the host.

We do hope that this changes in Jan and Feb. However we will s ll have to allow the number of guests with cau on.

It will not be the same as Pre Covid days but it should improve.

MS. How are you facing the compe on? How is your hotel different from the others?

Meena. It was more than understood that once Hotels reopen there will be a price war, there is an absolute unbalance in demand and supply. The hotel occupancies are down almost by 50% and Average rates are down by 30-35%. With limited domes c market and weddings business opera ng for now, city Hotels are all struggling, of course fiercely compe ng, MS. Are you giving concessions to some event organisers or the guests?

Meena. There are very limited events currently. Yes of course to encourage business to resume we are offering value loaded packages to customers, we did hope that the Government will also give some benefits to give an impetus to business, some incen ves in terms of tax reduc on or incen ves would have really helped.

place so that virtual events can take place?

Meena. We have worked with our Vendors and partners on the use of new technology for virtual and hybrid mee ngs, adhering to the New Normal norms.

Prepara ons have been made and VR is underway for demos.

MS. What are your plans for the coming future? Where do you see the hotel in the coming three years?

Meena. Survive. Revive. Thrive In a nutshell this is the 2020.2021.2022 Mantra 2020 is a year of survival, all sectors of Hospitality and Tourism globally struggled to survive, many perished. It will only be the survivors who will see the face of 2021 and then work hard to revive business. This will be challenging, the looming fear of Covid, recession plagued economies, shrunken business opportuni es leading to low demand and excessive supply.

We will need to collaborate and work together as an industry that is in stress. The Governmental support and impetus will be much needed. We will also have to innovate and readapt our business modules' and strategies to create a completely new way of working, one that will make our customers confident, willing and comfortable.

2022, hopefully Covid is forgo en or conquered, the revenge tourism switched its bu on on.

People start travelling again, not just for business but for leisure. Hopefully, we should now see new developments, new projects, new hotels and new technologies in place.

The world will be a different place but we would be ready and would have met the needs of the New Normal Tourism and Mice industry.

MS. What do you think about interna onal visitors? How long will it take to resume business from them?

Meena. This is really not predictable but I feel that the interna onal borders should open early 2021, while limited business and Mice travel will begin with the opening of the borders, tourism will not fully recover ll the vaccine hits the market.

MS. Has your hotel arranged some digital studio at your 34 | www.miceshowcase.com

Asia’s Most Comprehensive Media Pla orm For MICE

Interview

MICE Showcase Talks To Amaresh Tiwari, Vice Chairman, ICPB & MD, AT & Seasons Vacations Travel Pvt. Ltd. Social Events. During my professional Journey, I joined ICPB Board in 2013 as board member then became Hony.

Secretary from 2015-2019. Since 2019, I am leading ICPB as Vice Chairman. I also joined IATO board in 2012, and in 2014 became Hony. Treasurer of IATO ll 2018. I am also a Director and Board Member of FAITH and held posi on as Board Member of Site India Chapter since incep on in 2013.

MS. Covid-19 is having a drama c impact on MICE sector, how technology has proven fundamental to coping with this disrup on?

Amaresh. Covid-19 has severe impact on the tourism Industry. Our industry is amongst the first to get impacted and will be last to revive. MICE is business of gathering people and crea ng and experience for them. Business is completely lost since March and survival is at the stake resul ng a huge financial cash crunch.

Technology is crea ng lots of changes in MICE Industry, as the predic on says that Business Travel in future will be reduced by 50% and Virtual Events will lead the way along with WFH. Apps like Zoom, Team, etc became an instant hit and people find it very cost effec ve to organise mee ngs. Lots of Conferences and events are taking shape in Virtual avatar and Hybrid Version is going to stay as future trends. MICE industry was quick to adopt the changes and lots of industry events are taking shape in this manner.

MS. Please share your professional journey with us.

Amaresh. A er a aining professional degree in Tourism (Master in Tourism Administra on), I joined the industry in 1995 and worked with leading DMCs, Start-ups, Inbound, Corporate and MICE field ll 2002. On 27th Feb 2003, I started my own company “A.T. Seasons and Vaca ons Travel Pvt. Ltd.” as DMC and PCO. In the year 2008, set-up another company “Chrysalid Outdoor Learning Centres India Pvt. Ltd.” Also set-up Camps across India in wilderness loca ons to cater the need of Corporates for training programmes of young minds. In the Year 2016, set-up an exclusive SBU as “Mee ngs and Incen ves World” to cater the need of Associa ons and Corporates as PCO and DMC exclusively handling MICE, Business and 35 | www.miceshowcase.com

MS. Can you highlight some key points of Advocacy campaign undertaken by your organisa on post Covid19?

Amaresh. An effec ve communica on campaign was organised to update all informa on to clients and in me frame manner. Actual data and impact analysis were shared with customer. Helped customers to bring their employees, friends, families who got stuck at various places. Des na on updates and health and Hygiene measurement of each des na on was shared for their future events. In order to showcase our preparedness, a 3 minutes videos prepared by ICPB was shared with all stake holders.

MS. Which has been the most challenging show hosted or managed by your organiza on?

Amaresh. Together with like-minded DMCs across the major des na on of the world, we organised

Asia’s Most Comprehensive Media Pla orm For MICE

Interview Buyers events for MICE industry and updated them with des na on latest informa on and other related queries regarding Covid-19 and various ini a ve to choose for future des na ons. At associa on level, we organised “Conven on India Conclave” CIC 2020, an ICPB Hybrid event from mul -city live events. This is one of the few events, perhaps first one organised in India by ICPB. During this tes ng me, organising event successfully and crea ng value for members and bureau was tough but we manage to achieve it.

MS. How do you keep up with industry trends?

Amaresh. We created Tourism Task Force and at FAITH level organised mee ng with Central govt, MOT, Civil Avia on, Ni Ayog, Ministry of Commerce, various state govts and keep ge ng all the latest updates and keep upda ng our members. UNWTO, MOT and all other major events par cipa on like IT&CMA, IBTM, Mee ngs Asia, Site global, IAPCO, ICCA keep up updated.

MS. How do you stay mo vated when things go wrong?

Amaresh. Engaged par cipa on in various MICE Industry events, Associa on works and working for the industry to make member survive, revive and thrive keep me mo vated. We are working hard to engage all the employees to keep them mo vated and ensuring that they

all are surviving.

MS. Predic ons for 2021 and beyond.

Amaresh. Humans (most of them) are si ng idle at home since March 2020 and now we heard that vaccine is becoming reality very soon and expec ng to have V – shape recovery from 3rd quarter 2021 onwards.

MS. What are the learnings for the MICE industry a er pandemic?

Amaresh. Risk Management, Safety, Hygiene, Insurance and touch less events / ac vity will take more shape.

Outdoor space will be used more and more. Hybrid is reality and going to stay in mice industry.

MS. How can the MICE industry bounce back and remain relevant in the mes to come?

Amaresh. Policy makers, MOT along with Govt of India need to make few concrete steps with ICPB to make some bold statements and ac on plan like Champion Sector Scheme, Crea on of MICE bidding funds with ICPB, effec ve MDA scheme and aggressive media campaign a separate MICE brands.

MS. What is your message to MICE industry?

Amaresh. Stay Posi ve, Stay Focused and be ready for New Normal.

Hong Kong Tourism Board Resumes Market Promotions To Attract Visitors; Seven Major MICE Events To Be Hosted In Hong Kong, Boosting Condence In Sector’s Recovery

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n response to recent positive progress in the Hong Kong SAR Government's discussions with other destinations on forming travel bubbles, the Hong Kong Tourism Board (HKTB) is gradually resuming promotions in the local and source markets, reviving tourism through a combination of shortterm and long-term strategies. Locally, the HKTB is restarting promotions with the “Holiday at Home” campaign to create positive atmosphere in Hong Kong and encourage consumption.

HKTB Chairman Dr YK Pang said: “The HKTB is working diligently on the 'Open House Hong Kong' platform. It is anticipated that the Mainland, in particular the Greater Bay Area, and some shorthaul markets will be open for travel relatively soon and the HKTB is

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planning promotions and tactical offers targeting these markets, which will be launched immediately once crossboundary travel resumes. In the meantime, we will continue to maintain Hong Kong's presence in source markets through a variety of promotions and mega events.”

Dr Pang continued: “Looking ahead, COVID-19 has transformed the global tourism landscape, resulting in a new normal for the industry. The HKTB will take the opportunity to review Hong Kong's tourism positioning and will continue to seek to attract high-yield visitors. Recently, seven major MICE events have been conrmed, boosting condence in Hong Kong's ability to draw high-yield MICE visitors in future.”

While the global pandemic remains

volatile, the seven major international MICE events include rst-time events for Hong Kong and the Greater China region, and the largest MICE event of its kind in Asia. The International Air Transport Association (IATA) World Cargo Symposium, the Asia Sports Technology Conference, the Congress of the Asian Society of Transplantation, and the China Millions Forum Elite Annual Meeting will be held in Hong Kong for the rst time. Two other MICE events, rescheduled because of the pandemic, will be staged in Hong Kong following lobbying by the HKTB. Between them, the seven MICE events are expected to attract a total of around 20,000 participants. The HKTB announced that provisional visitor arrivals in August were about 4,450, amounting to a yearon-year decrease of 99.9%.

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Global News

HKTB And STB Collaborate To Welcome Travellers On The Launch Of The Bilateral, All - Purpose And Quarantine - Free Air Travel Bubble surprise visitors even if they have been to Singapore before. Together with our tourism partners, Singapore stands ready to welcome Hong Kong travellers to Singapore.”

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he Hong Kong Tourism Board (HKTB) and the Singapore Tourism Board (STB) announced a collaboration to welcome the launch of the Hong Kong-Singapore Air Travel Bubble (ATB), ahead of the departure of the rst ights on 22 November 2020.

The Hong Kong-Singapore Air Travel Bubble – a bilateral, all-purpose and quarantine-free arrangement – is a milestone for the global tourism industry, and paves the way for a safe resumption of international travel. The partnership between the HKTB and the STB is also the rst between the two tourism boards. It demonstrates the close ties between the two destinations as well as a mutual commitment to provide visitors with a safe travel experience.

HKTB Executive Director Mr Dane Cheng said: “I am excited to see the resumption of travel between Hong Kong and Singapore. It is a hugely important moment that shows the world that safe international travel is 37 | www.miceshowcase.com

possible, and paves the way for us to bring tourist ights to and from other markets. Thanks to the united efforts of people in different sectors in stepping up their hygiene measures, we are condent Hong Kong is clean and ready to welcome visitors back.

What's more, we have laid on a selection of amazing offers for our visitors, including hotels and attractions, a diverse selection of travel experiences, and incredible value-for-money deals.”

STB Chief Executive Ofcer Mr Keith Tan said: “The Air Travel Bubble is a signicant milestone that demonstrates the deep connections and close friendship between Singapore and Hong Kong. Singapore is wellequipped to handle the COVID-19 crisis, and with our strong track record, we are condent that Hong Kong travellers can explore Singapore with a peace of mind.

Singapore's tourism industry has reinvented our offerings, with new products and experiences that will

The health and safety of locals and travellers remains a key priority. To provide visitors with peace of mind, both destinations have already put in place city-wide certication programmes for hygiene and safety.

The HKTB has rolled out the AntiEpidemic Hygiene Measures Certication Scheme to ensure that every touch point of visitors' journey is covered with anti-epidemic measures.

Meanwhile, Singapore's SG Clean is a national mark of excellence awarded to businesses across Singapore including tourism establishments - that meet its high standards of hygiene and sanitisation.

As part of the partnership, the tourism boards of the two cities will undertake joint promotional activities such as coordinated social media content. Both tourism boards have also prepared special gifts to welcome the rst batch of visitors on the ATB, such as a limited-edition reusable face mask that showcases unique aspects of both cities. Travellers on the rst ATB ights out of both cities on 22 November will also be treated to a special in-ight menu that includes local favourites from Hong Kong and Singapore, curated by Cathay Pacic and Singapore Airlines.

This menu will be available on all ATB ights till the end of this year.

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Global News

SINGAPORE LOOKS AHEAD TO THE FUTURE OF TRAVEL SingapoReimagine will serve as an inclusive pla orm for the global and local tourism communi es to share ideas on how to reset and revive tourism. market research company Ipsos in August 2020, revealed that leisure and BTMICE (Business Travel and Mee ngs, Incen ve Travel, Conven ons and Exhibi ons) travellers maintain a strong percep on of Singapore being a safe des na on to visit, despite COVID19.

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he Singapore Tourism Board (STB) announced a new ini a ve to reimagine travel for Singapore and the rest of the world, by sparking conversa ons, stories and ideas to collec vely shape the future of our sector. Called SingapoReimagine, this pla orm will kick off with “Reimagine Travel Global Conversa ons”, a series of forums around the world to catalyse discussions on how to reshape global travel. For a start, STB will share our learnings on how the public and private sectors have come together to create new possibili es for our visitors. As part of the forums, global partners will be invited to share knowledge and exchange ideas, with the first one in Singapore next year before being hosted in other parts of the world.

Closer to home, STB will also roll out “Reimagine Travel in Singapore”, a series of engagements with passionate members of the local community and tourism partners to co-create ideas and spur the renewal of Singapore tourism. This complements the SingapoRediscovers domes c 38 | www.miceshowcase.com

campaign1, which encourages locals to rediscover and reconnect with Singapore’s hidden gems and experiences.

Both ini a ves will be launched in 2021, and more details will be announced in due course. STB Chief Execu ve Mr Keith Tan said, “COVID19 is the biggest crisis we have ever faced in travel and tourism. But it also offers us an opportunity to reset and revive our industries in ways that we never imagined was possible a year ago. The journey to reimagine travel has already started in Singapore, and we want to con nue this journey with those whose voices ma er – our community in Singapore, and our partners here and around the world. We look forward to co-crea ng ideas and strategies with all of them, to make travel be er.”

Increased traveller confidence to travel While it will take me for mass interna onal travel to resume, there are promising signs of future demand. In Singapore, a Brand Health Study across 14 markets2 , conducted by STB’s appointed

According to the study, confidence in travelling overseas for leisure and business has been steadily increasing, with 76% of leisure travellers and 90% of BTMICE travellers indica ng they are likely to travel in the next 12 months, if possible.

“We are extremely encouraged by the findings of our Brand Health Study, which points to posi ve traveller confidence in Singapore and is a broad indica on of market readiness and appe te for travel. STB is confident in Singapore’s a rac veness as a leading business and leisure des na on, and we will gradually commence our market engagement efforts in line with the health situa on and prevailing travel policies,” Mr Tan added.

A reimagined Singapore for visitors SingapoReimagine is also about crea ng a new standard for travel.

Over the past few months, Singapore’s tourism sector has shown both resilience and ingenuity, to meet the evolving needs of visitors and ensure that every aspect of their experience is safe, yet deligh ul.

Reimagine Safety - STB has been working closely with industry partners to elevate health and

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Global News safety measures based on new na onal standards, so that future visitors can enjoy the city’s refreshed experiences with added peace of mind. Such ini a ves include the SG Clean Quality mark, which requires tourism establishments to adhere to stringent levels of hygiene and sani sa on as well as Safe Management Measures (SMMs).

Reimagine Technology - Technology is at the heart of those efforts. From the use of contactless technology and cleaning robots, to the TraceTogether app and token (the world’s first na onal digital contact tracing tool), Singapore aims to make travel safer, yet seamless and efficient.

Technology is also crea ng new possibili es for our tourism offerings.

Virtual experiences, hybrid mee ng venues and events, and even robot baristas are now offered, offering new ways for us to delight our visitors without compromising on safety.

Reimagine City & Nature - Looking

further ahead, Singapore aims to be the world’s most sustainable urban des na on. That is why we are inves ng in new products and pilots that take into account the needs of the community and the environment.

In fact, we are on track to achieve this vision with nature-based concepts in places of interest such as Jewel Changi Airport and Gardens By the Bay. Other examples also include our ambi on to transform Singapore into a City In Nature3 over the next decade, developing the Jurong Lake District Tourism Development to be a world-class lifestyle des na on that features the best of sustainability, innova on, nature and science, and reimagining the Mandai Precinct as a world-class eco-themed nature cluster with the introduc on of new wildlife a rac ons as well as eco-friendly accommoda on offerings.

tourism products and offerings, please refer to the Annex.

SingapoReimagine as a pla orm for stories As travel gradually resumes, the story of these new experiences – for both leisure and MICE – will be told through SingapoReimagine. We will be working with interna onal and inmarket media, key influencers as well as content and trade partners to engage our audiences in key markets to drive the an cipa on for travel in Singapore.

STB will also use SingapoReimagine as a pla orm to step up marke ng Singapore as a MICE des na on known for Safety, Innova on, and Trust. This is to rebuild short to midterm considera on of Singapore among MICE event planners, through media partnerships, digital and social channels, as well as increased business development efforts.

For more examples of reimagined

The SingapoReimagine assets are available here: Singapore Reimagines Tourism film – www.go.gov.sg/sgreimaginestourismfilm SingapoReimagine film – www.go.gov.sg/singaporeimaginefilm STB SG Clean and Safety Measures Video – www.go.gov.sg/sgcleansafety Key visuals – www.go.gov.sg/singaporeimaginevisuals

S/N 1 2 3

4

Key Term SingapoReimagine Keith Tan

Mandarin Transla on 即刻随心所往，心想狮城.

Chief Execu ve Chang Chee Pey

局长 田子沛

Assistant Chief Execu ve

助理局长

Interna onal Group Lyne e Pang

国际司 冯素玲

Assistant Chief Execu ve

助理局长

Marke ng Group, STB

营销司

39 | www.miceshowcase.com

陈建隆

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Global News

Future Meeting Space Network Publishes Innovation Catalogue 4.0 Tech Trends And Innovations For Events Of The Future

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he digital transformation of the events world is progressing rapidly, which requires event planners as well as suppliers to critically reect on existing event formats and to develop new ones.

The “Future Meeting Space” innovation network has now released its innovation catalogue 4.0, presenting a comprehensive and sound overview of innovative technologies from AI to quantum computing, that can signicantly impact business events in the future.

Apart from providing a platform for event professionals and knowledge transfer, the "Future Meeting Space" innovation network, founded by the GCB German Convention Bureau, the European Association of Event Centers (EVVC) and the Fraunhofer Institute for Industrial Engineering IAO, also focusses on the analysis and systematic clustering of current developments and trends.

The newly released innovation catalogue 4.0 provides a forward-looking overview of a wide range of innovative technologies, including VR and AR, data analytics, robotic process automation, AI, blockchain technology, application programming interface, IoT, cloud computing, 5G and quantum computing.

For each technology, the catalogue contains a precise denition as well as the

40 | www.miceshowcase.com

analysis of its capacities and potential.

Examples show how these technologies can be applied in the world of conferences and meetings. Thus, the innovation catalogue not only promotes the general understanding by providing clear explanations and differentiations but also motivates to actually use the new digital tools to create technical highlights.

"Technological innovations that elevate attendee experiences to a new level and enhance reach are part and parcel of future meetings", says GCB Managing Director Matthias Schultze. "At the same time, human beings and their desire for personal interaction continue to be at the heart of events. Creating this blend of emotion and innovation is what everyone involved in the events world should strive to achieve."

know-how and also worked with trend scouts. Moreover, insights from lab and development work as well as the evaluation of innovations fed into the catalogue before a nal review of the content by a multidisciplinary group of experts.

"The development of sustainable formats that work in practice require the systematic analysis of new technological approaches and their potential", explains Dr. Stefan Rief, Institute Director and Head of Organisational Development and Work Design Research Unit at Fraunhofer IAO. "The innovation catalogue 4.0 shows the wide range of options which could be available in future and thus furnishes event professionals with concrete tools to create their own offers in a creative and innovative way."

Developed as part of the Future Meeting Space project's third research phase, a wide range of sources was used for the innovation catalogue. The Fraunhofer IAO research team analysed data from own research and development, expert expertise and network

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Global News

Second Edition Of ICCA AP Summit To Take Place In Hybrid Format

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ith the theme of “Navigating a New Model for Meetings”, the second edition of the ICCA Asia Pacic Chapter Summit (ICCA AP Summit) is scheduled to take place from 15-16 December 2020 at PACIFICO Yokohama, Japan. The annual Summit will be cohosted by the City of Yokohama, Yokohama Convention & Visitors Bureau (YCVB) and PACIFICO Yokohama and coorganised with the ICCA Asia Pacic Chapter.

Despite all restrictions brought by the pandemic, the 2020 AP Summit is committed to connecting, sharing strategies, engaging in unltered discussions, driving business forward, and leveraging on the strength of the Asia-Pac community on how to push business agility during unprecedented disruption. This year's event is taking on a hybrid format, consisting of virtual and physical components to help facilitate conversations for the industry across the region. The twoday event will see ICCA Asia Pacic Chapter - the largest Chapter in ICCA's global membership with 300 members coming in full force, sharing knowledge,

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discussing collaboration, exchanging innovative ideas, and networking with their industry peers in a virtual space.

Noor Hamid, Regional Director – Asia Pacic, ICCA said: “There are two major events happening in the region for the ICCA Asia Pacic members – rstly, the 59th ICCA Congress in Kaohsiung from 1-3 November, followed by the 2nd ICCA Asia Pacic Summit in Yokohama, 15 - 16 December. With stronger educational sessions, physical and online networking, and business opportunities, we are condent that Yokohama will create a lasting impression despite the pandemic challenges. We look forward to welcoming the business leaders joining us this December, both in person and virtually.”

Nobuyuki Furukawa, Chair of ICCA AP Summit 2020 Local Host Committee (Chairman, Yokohama Convention & Visitors Bureau) said: “We are building a program which gets a feeling for Yokohama and satises all delegates both

in person and virtually, and I am condent that 2nd ICCA Asia Pacic Chapter Summit will strengthen ICCA Asia Pacic Chapter's community. I wish to invite you to the ICCA AP Summit 2020 in December.”

Makoto Batori, Executive Director, PACIFICO Yokohama said: “We at PACIFICO Yokohama look forward to welcoming delegates from Japan and the Asia Pacic region as soon as our borders reopen for international travellers. Despite the COVID-19, PACIFICO Yokohama will strive to stage this hybrid AP Summit to the best of our ability – featuring some of top speakers in the industry and beyond” The ICCA Asia Pacic Chapter Summit was started in 2019 with its inaugural edition held in Penang, Malaysia and it has been connecting the Asia Pacic meetings community since then. An event for the members and by the members, the Summit serves as a platform for sharing knowledge and showcasing the strength of the community. It aims to provide strong educational contents and foster memberto-members partnership for the advancement of the ICCA Asia Pacic business events community.

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Global News

Michael Massari Of Caesars Entertainment To Co-Chair Meetings Mean Business Coalition

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he Meetings Mean Business Coalition (MMBC) board of directors has unanimously selected Michael Massari, Chief Sales Ofcer for Caesars Entertainment, as its next co-chair. Effective January 2021, Massari will join Fred Dixon, President and Chief Executive Ofcer of NYC & Company, in guiding the coalition through a pivotal moment for the meetings industry. Under their leadership, MMBC will continue to advance its mission of promoting and protecting the enduring value that business meetings, trade shows, incentive travel, exhibitions, conferences and conventions bring to people, businesses and the economy.

MMBC, established by the U.S. Travel Association in 2009, is comprised of organizations from across the meetings and travel community who came together during the last economic crisis to bolster appreciation and public support for the industry. “Although none of us could have predicted the COVID-19 pandemic or the losses our industry would endure this year, there is no doubt that the infrastructure and industry-wide coordination built by MMBC over the course of a decade have enabled fast action on federal stimulus, fact-based

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resources and direct corporate engagement,” Massari said. “We still have a long way to go to reach recovery, but I believe in this coalition's capacity to guide the industry's vision and shared commitment to act, just as it did in 2009.”

Massari added, “There has never been a more critical need to lean into the people and organizations working to carve a path forward for our industry, and I am proud to step into the role of MMBC co-chair.”

Massari, who has dedicated his career to the meetings and travel industry, has served nearly 20 years as a senior leader at Caesars Entertainment, where he directed the company's meetings industry expansion and the development of the 550,000-square-foot CAESARS FORUM Conference Center.

A valued industry leader, Massari has

helped to steer MMBC's strategy and is devoted to serving as a board member with the U.S. Travel Association and Meeting Professionals International.

“Michael brings an inspiring vision for the future of the meetings and event industry,” Dixon said. “His expertise and connections with key players inside our industry, the broader business community and in various levels of government will be crucial for ensuring the meetings economy comes back stronger in the wake of COVID-19. I greatly look forward to leading the coalition together.”

According to Dixon, MMBC will further intensify advocacy efforts among business leaders and policymakers to raise awareness of the industry's value and push for the protection and stimulus measures that the meetings and event industry so greatly needs. Massari will assume the leadership position currently held by Trina Camacho-London, Vice President of Global Group Sales at Hyatt Hotels Corporation.

Camacho-London will remain on MMBC's Executive Committee and continue to collaborate with Dixon and Massari this fall to ensure a smooth transition and implementation of 2021 strategy.

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Global News

WTTC Launches New Report On The Future Of Travel & Tourism In A Post - COVID World

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he World Travel & Tourism Council [WTT], has unveiled a new report that explores the implications of the trends for each of four key Travel & Tourism stakeholders: travellers, businesses, workforce, and communities. WTTC, which represents the global Travel & Tourism private sector, worked closely with Oliver Wyman, a global management consulting rm, along with number of WTTC's Members from key areas of the Travel & Tourism sector, to bring together this important body of work.

The report emphasises the importance of taking a global coordinated approach to recovery: enhancing the current seamless travel experience, embracing the integration of new technologies and enacting global protocols for health and hygiene to ultimately rebuild the condence of travellers. Notably, it highlights the need for public and private sector to work together to recover the millions of jobs impacted, rebuild traveller condence, and build the sector's resilience.

The report stresses that, as we re-imagine the future of Travel & Tourism and explore policy recommendations, four macro-trends are expected to lead the way through recovery and beyond: demand evolution, health & hygiene, innovation & digitisation, and sustainability. According to the report, 70% of North American leisure travellers say they would book during COVID-19 if

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changes were free. Additionally, more than nine out of 10 (92%) of consumers trust personal recommendations with regards to health and hygiene, and 69% of travellers cite cleanliness as a critical component of a travel brand's crisis response, and it is expected that travellers will continue to pay heightened attention to health and hygiene even after there is a COVID-19 vaccine. This signies a need for destination readiness, as consumers priorities evolve, along with the need to adopt new protocols for health and safety measures to keep up with the demand evolution we are seeing. Digitisation has been paramount during the COVID-19 pandemic. Given the shift to remote working, as well as lockdowns around the world, there has been a rapid shift towards digitization, with people increasingly feeling comfortable with a touchless travel experience. The report reveals that it is here to stay with almost half (45%) of travellers saying they are ready to move from paper passports to a digital identity.

From widespread unemployment and antiracism movements, to the restoration of natural habitats, the world has been reinvigorated to tackle social, environmental, and institutional sustainability. Furthermore, almost three quarters (73%) of consumers state they are taking note of brands that are making a difference during COVID-19, showing

that growing attention is being paid to sustainability. Gloria Guevara, President & CEO, WTTC said: “This comprehensive research paves the road to recovery for the Travel & Tourism sector. While there is still work to be done, this gives us insight into how we can best approach recovery and offers a vision and hope to the sector.

It is crucial that we continue to learn from previous crises and come together in a coordinated way to make a real difference in reducing both the economic and human impact.

“The economic pain and suffering caused to millions of households around the world, who are dependent upon Travel & Tourism for their livelihoods, is evident. “We strongly believe that by working as and by taking a coordinated approach, we can beat COVID-19 and return to safe travels with world class standards of hygiene to travellers and regenerate the jobs and livelihoods of the 330 million people who worked in the sector before COVID-19." Matthieu De Clercq, Partner at Oliver Wyman, said “The Travel & Tourism sector already accounts already for one in 10 jobs globally, and will continue to be critical to the economic development of many economies. Creating inclusive opportunities for women, youth and minorities alike does not only make sense economically, but is also what tourists of the future want, especially postCOVID.

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Asia Pacic’s First International Travel Tradeshow TravelRevive Opens In Singapore

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ravelRevive, powered by ITB Asia and Singapore Tourism Board (STB), took place at the Sands Expo & Convention Centre. Leading the way with rigorous protocols and innovative solutions for the end-to-end visitor journey, TravelRevive is the rst pilot tradeshow to trial the newly developed 'hybrid event' tradeshow prototype for safe business events, safe itineraries, and digital enablers in Singapore.

The two-day travel tradeshow from 25 – 26 November 2020 featured conference sessions, exhibition, as well as opportunities for one-on-one buyer-seller appointments. It is to be complemented by virtual conference sessions which allows a wider global audience to connect with the regional travel businesses.

TravelRevive is the rst international travel tradeshow to take place physically in Asia Pacic during COVID-19, with both local and foreign attendees and exhibitors. A total of close to 1,000 local and international attendees are tocome together on-site over the two days to exchange ideas, bridge knowledge gaps, and reimagine the future of travel.

Alongside TravelRevive, STB, International Association of Exhibitions and Events (IAEE), and the Singapore Association of

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Convention & exhibition Organisers & Suppliers (SACEOS) will also co-organise the IAEE Asia Hybrid Forum and SMFX x MICE Connect Forum on 26 November 2020. These events are specially curated, with panel discussions, masterclasses and updates on the Industry Resilience Roadmap, a joint initiative between STB, ESG and SACEOS. Attended by local stakeholders as well as ASEAN and global MICE associations, both events are platforms for ideas and knowledge exchange to reimagine the future of MICE events.

Speaking at the opening of TravelRevive, Mr Chan Chun Sing, Minister for Trade and Industry (Singapore) said, “Amidst the disruptions inicted by the COVID-19 pandemic, the Singapore government is committed to working with our industry partners to reinforce the resilience of the MICE sector and doing more to catalyse the revival of our tourism industry in a safe manner. We will support the industry in reimagining the entire visitor experience to emerge stronger and solidify our position as a global and regional business hub.”

Ms Kwee Wei Lin, Co-Lead of the EST AfA on Enabling Safe and Innovative Visitor Experiences, Head of Hotels (Singapore), Pontiac Land Group, President, Singapore

Hotel Association – “We are thrilled that TravelRevive has come to life after months of hard work and close collaboration between the public and private sectors.

We hope it will lay a sustainable foundation for the future of business events, and pave the way for a safe and seamless end-to-end experience for visitors to Singapore.”

Ms Katrina Leung, Managing Director, Messe Berlin (Singapore) – organiser of ITB Asia – commented: “TravelRevive is a major stepping stone for our industry's recovery, while setting a bold new benchmark for hybrid events. Together with STB, we look forward to growing the MICE industry and fortifying Singapore's position as a key hub for events and corporate travel.”

Mr Andrew Phua, Executive Director, Exhibitions & Conferences, Singapore Tourism Board, said: “We are proud to break new ground together with Messe Berlin by piloting Asia-Pacic's rst international travel tradeshow since the start of COVID-19. As the Global-Asia node for business, Singapore is reimagining the future of business events with rigorous protocols and creative solutions, while supporting our MICE industry as we pivot, adapt and transform.”

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Looming Cash Crisis Threatens Airlines

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he International Air Transport Association (IATA) warned that the airline industry will burn through $77 billion in cash during the second half of 2020 (almost $13 billion/month or $300,000 per minute), despite the restart of operations. The slow recovery in air travel will see the airline industry continuing to burn through cash at an average rate of $5 to $6 billion per month in 2021.

IATA called on governments to support the industry during the coming winter season with additional relief measures, including nancial aid that does not add more debt to the industry's already-highly-indebted balance sheet. To date, governments around the world have provided $160 billion in support, including direct aid, wage subsidies, corporate tax relief, and specic industry tax relief including fuel taxes. “We are grateful for this support, which is aimed at ensuring that the air transport industry remains viable and ready to reconnect the economies and support millions of jobs in travel and tourism. But the crisis is deeper and longer than any of us could have imagined. And the initial support programs are running out.

We must ring the alarm bell again. If these support programs are not replaced

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or extended, the consequences for an already hobbled industry will be dire,” said Alexandre de Juniac, IATA's Director General and CEO. “Historically, cash generated during the peak summer season helps to support airlines through the leaner winter months. Unfortunately, this year's disastrous spring and summer provided no cushion. In fact, airlines burned cash throughout the period. And with no timetable for governments to reopen borders without travel-killing quarantines, we cannot rely on a year-end holiday season bounce to provide a bit of extra cash to tide us over until the spring,” said de Juniac. IATA estimates that despite cutting costs just over 50% during the second quarter, the industry went through $51 billion in cash as revenues fell almost 80% compared to the year-ago period.

The cash drain continued during the summer months, with airlines expected to go through an additional $77 billion of their cash during the second half of this year and a further $60-70 billion in 2021. The industry is not expected to turn cash positive until 2022.

Airlines have undertaken extensive selfhelp measures to cut costs. This includes parking thousands of aircraft, cutting routes and any non-critical expense and furloughing and laying off hundreds of thousands of experienced and dedicated

employees. “Government support for the entire sector is needed. The impact has spread across the entire travel value chain including our airport and air navigation infrastructure partners who are dependent on pre-crisis levels of trafc to sustain their operations. Rate hikes on system users to make up the gap would be the start of a vicious and unforgiving cycle of further cost pressures and downsizings. That will prolong the crisis for the 10% of global economic activity that is linked to travel and tourism,” said de Juniac.

There will be little appetite among consumers for cost increases. In a recent IATA survey, some two thirds of travelers have already indicated that they will postpone travel until the overall economy or their personal nancial situation stabilizes. “Increasing the cost of travel at this sensitive time will delay a return to travel and keep jobs at risk,” said de Juniac.

According to the latest gures from the Air Transport Action Group, the severe downturn this year, combined with a slow recovery, threatens 4.8 million jobs across the entire aviation sector. Because each aviation job supports many more in the broader economy, the global impact is 46 million potential job losses and $1.8 trillion dollars of economic activity at risk.

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Korea Announces Updated Unique Venues

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he Korea Tourism Organization (KTO) and the Ministry of Culture, Sports and Tourism have announced an updated list of 40 Korea Unique Venues. The newly updated list includes 27 of the original venues announced at the end of 2019, as well as an additional 13 new venues, selected from a candidate pool of 85 venues.

Started back in 2017, the Korea Unique Venues program seeks out unique locations throughout Korea which satisfy the needs of MICE events while providing an immersive cultural experience. These

venues include everything from museums, historical buildings, outdoor gardens and much more. The nal list of 40 Unique Venues have been carefully selected based on their ability to satisfy delegates' increasing desires for dynamic, culturally engaging event venues and experiences.

This year, the prolonged COVID-19 pandemic has had signicant impact on Korea's local MICE industry, putting a halt on all inbound MICE activity. In order to keep things moving, KTO has shifted its focus to developing and updating its existing programs and Unique Venues.

For this update, 27 of the original 30 Unique Venues have been selected to remain on the list, including DMZ Museum, Korean Folk Village, Busan Cinema Center, and Namiseom Island. Newcomers to the list include Museum DAH, Gyeongju National Museum, Nodeulseom, and more for a total of 40 Unique Venues.

Kwon Jong Sool, Director of MICE Marketing Team at Korea Tourism Organization, touched on how the Unique Venues will play a part in contributing to the revitalization of Korea's MICE industry post-Covid-19: “As Korea Unique Venues are not specialized MICE facilities, they need to go through a rigorous selection process to qualify. Visitors coming for MICE events move in large groups, and they will visit not just the venue, but surrounding infrastructure, including restaurants, hotels, transportation and more. As such, we receive support from various sectors within the industry, and this leads to an overall vitalization of the local tourism industry. In particular, with the new update, we are seeing a convergence of new industries such as culture and arts, not just specialized MICE facilities, which is expected to play an important role in shaping the industrial revitalization postCovid-19.”

Etihad Airways And MCI Middle East Join Forces To Support The UAE’s Event Industry

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tihad Airways, the national airline of the UAE, has announced an agreement with MCI Middle East, one of the largest professional conference organisers operating globally, to be the ofcial travel and destination management partner of its key events in 2021 and 2022.

Etihad will offer speaker and travel management services for all conferences serviced by MCI in Abu Dhabi. This new agreement allows exhibitors, speakers and visitors to purchase Etihad's full conference package at a special rate, which includes event entrance, ights, hotel accommodation and ground transportation.

Hareb Al Muhairy, Senior Vice President Destination and Leisure Management, Etihad Aviation Group, said: “2020 has

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been a year like no other, and many conferences and events have turned to virtual formats over in-person conferences.

We're looking forward to working with MCI over the next two years as COVID-19 restrictions are eased and we begin to see events taking place on the ground in our home, Abu Dhabi.

“Abu Dhabi has rapidly grown its reputation as a world-class leader in the MICE industry and we will ensure a warm welcome, enriching experience and the very best of Arabian hospitality to all MCI visitors and participants as events resume.”

Ajay Bhojwani, Managing Director, MCI Middle East said: “Over the years, Abu Dhabi has strengthened its position as a world class MICE destination globally. And with several events being managed by us

every year, we feel it is time for us to push harder to bring in more audiences to Abu Dhabi and have them experience Abu Dhabi in the best possible manner. As economies open globally, we think we need to put forward a new offering that will help travellers choose to visit Abu Dhabi before any other destination. And to make this happen, there cannot be a better partner than Etihad Airways who will look after our guests right from when they board the aircraft till they head back home.”

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New Committee To Provide Platform For Engagement As Dubai’s Business Events Sector Looks To Gather Post-Pandemic Momentum

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s the city gathers momentum with the resumption of conferences, meetings and exhibitions, Dubai's Department of Tourism and Commerce Marketing (Dubai Tourism) has formed a new Business Events Stakeholders Committee, reinforcing its commitment to engaging with the industry and re-establishing its place at the heart of Dubai's economic growth and development as a knowledge hub.

His Excellency Helal Saeed Almarri, Director General of Dubai Tourism, chaired the committee's inaugural meeting on 14 September at Dubai World Trade Centre, updating members on the latest progress in reactivating the sector in the aftermath of the global Covid-19 pandemic and facilitating discussions around opportunities and challenges.

Comprising key industry stakeholders, the committee, which will meet regularly throughout the year, provides a platform for two-way dialogue around the continuous strategic and operational development of Dubai's competitive position as a host city for international business events. Among the participants in the inaugural session were senior ofcials from airlines, venues, hotels, destination management companies (DMCs) and

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professional congress organisers (PCOs).

Organisations represented included Emirates, Dubai World Trade Centre, Jumeirah Hotels & Resorts, Alpha Destination Management, MCI Middle East and Expo 2020 Dubai.

Enabled by clear guidelines from Dubai Tourism and an aligned approach taken by stakeholders across the public and private sectors, the industry is looking to rapidly and safely rescale, with local business events resuming on 15 September and international business events set to return from 1 October. Upcoming events in the city include The Airport Show (26-28 October), Annual Radiology Meeting (1-3 November) and Cityscape's 2020 Real Estate Summit (16-17 November).

His Excellency Helal Saeed Almarri, Director General of Dubai Tourism, said: “Guided by the leadership of His Highness

Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, and the follow up of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of the Executive Council, Dubai has steadily reopened key economic sectors, building on the support that was provided throughout the pandemic and the measures put in place to minimise its impact.

In line with this, we have been working closely with industry stakeholders to ensure a framework is in place to resume business events that can be best-in-class while at the same time prioritising the health and safety of all participants" Underpinning the resumption of business events this month are guidelines for organisers and venues that prioritise the health and safety of all parties involved, while at the same time facilitating the meetings, conversations, networking and learning opportunities that attendees seek.

These complement the measures already in place across other touchpoints across the city, including airports, hotels, attractions and dining establishments that have already paved the way for the resumption of tourism since 7 July.

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ICC Sydney Stages First In-person Conference Since Coronavirus Pandemic

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important milestone on the business events industry's road to recovery following the impact of COVID-19.

“I am pleased to welcome inperson conferences back to ICC Sydney for the rst time since the introduction of COVID-19 restrictions. The ICC Sydney team have worked tirelessly to develop a rigorous framework to allow us to begin condently running in person events, such as this event for HealthCert Education.

Taking place from 19-20 September, the conference was delivered in line with ICC Sydney's industry-leading EventSafe Operating Framework while meeting the current NSW Government 150 person limit per event. ICC Sydney CEO, Geoff Donaghy, said the event marks an

“Through ICC Sydney's EventSafe protocols, we can continue to bring people together and provide clients with the opportunity to meet with peace of mind that the utmost safety measures are in place.”ICC Sydney activated various components of its 'EventSafe' operating protocols to ensure the HealthCert event was able to proceed in a COVID-safe environment. This included a streamlined event arrival process, extensive hygiene

elivered for medical education provider, HealthCert Education ICC Sydney welcomed more than 125 doctors and health professionals to attend interactive HealthCert Education certicate courses and workshops presented in person.

measures including hand sanitiser stations, contactless solutions for payment, regular cleaning of common touchpoints and use of acrylic screens. Additionally, each meeting room was set up to accommodate physical distancing of one person per each four square metres and allow for seating to be set 1.5 metres apart.

Founder and CEO of HealthCert Education, Paul Elmslie said delegates were thoroughly impressed with the safety provisions and quality of the event delivery for the highly practical workshops. “ICC Sydney provided us with a safe solution to proceed with the delivery of our education through their rigorous, informed and professional COVID safe measures and services.

“We couldn't be more pleased with our experience with ICC Sydney for the HealthCert Education certicate courses and we look forward to collaborating on the upcoming events in our calendar.”

BESTCITIES GLOBAL FORUM 2020 Goes Virtual

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he annual BestCities Global Forum will return in November – with a virtual programme exploring themes around 'Transform, Engage, and Impact.'

The BestCities Global Alliance is gathering industry thought-leaders, international associations and destination partners from around the globe under one digital roof for the anticipated return of their annual Global Forum on a virtual platform.

The alliance is collaborating with industry leaders including Renata Lerch from Integrated Niche, Future Strategist Michel Mol, and Madrid Convention Bureau on the three-day online programme.

Taking place on 17-19 November, this year's Global Forum is aimed to inspire and motivate digital delegates as well as

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shine the spotlight on Madrid as the next upcoming (nondigital) Global Forum.

Lesley Williams, Managing Director at BestCities, said: “While it may not be in the way that we expected, we are very excited for the return of our agship Global Forum and to see the faces of the many associations, destinations and stakeholders that make up our community – albeit, via webcam.

“We've been working with our fantastic guest speakers to prepare an insightful, future-thinking programme that we hope will galvanise our delegates as we head into a new year.” In previous years, the

annual Global Forum would see each of the BestCities Global Alliance destinations take the baton to showcase their stunning city on a global stage to associations and stakeholders. The Madrid Global Forum event that was originally scheduled for November this year, will now be taking place in 2021.

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STB Launches The Second Phase Of Its Digital Campaign: ‘Experience Seychelles; Our Home, Your Sanctuary’ Amidst times of uncertainty, the 'Experience Seychelles; our home, your sanctuary' campaign gives travellers worldwide hope and prospect to escape harsh realities they are currently facing by calling them to submerge themselves in the natural allure of this pristine paradise. the campaign in promoting the destination to potential visitors through content creation and using the #ExperienceSeychelles to share exclusive stories and experiences of visitors who have used their services.

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he Seychelles Tourism Board (STB) launches the second phase of its digital campaign- 'Experience Seychelles' on September 22, 2020 during a press conference at the STB Headquarters at Botanical House. This new phase of the online campaign, dubbed 'Experience Seychelles; our home, your sanctuary', was represented by the STB Chief Executive, Mrs Sherin Francis and Digital Marketing Director Chris Matombe in the presence of STB Deputy Chief Executive Ms. Jenifer Sinon and Seychelles Hospitality and Tourism Association Chairperson, Mrs. Sybille Cardon.

'Experience Seychelles; our home, your sanctuary', which follows the STB digital campaign 'Dream now, Experience Seychelles Later' launched in April 2020 and will run across all Seychelles destination platforms managed by STB's Digital Marketing Team, puts forward the tourism board's effort to increase the destination collective digital presence.

Amidst times of uncertainty, the 'Experience Seychelles; our home, your sanctuary' campaign gives travellers

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worldwide hope and prospect to escape harsh realities they are currently facing by calling them to submerge themselves in the natural allure of this pristine paradise.

During the press conference, Mrs. Francis stated that the timing for the release of the campaign, which invites potential visitors that our beautiful destination, has been chosen purposely as it is focusing on a long-term visibility strategy to reboot travel in our small destination.

“Experience Seychelles; our home, your sanctuary' is paving the way for the destination to present our various markets and segments with other marketing initiatives to come. We are aware that in these uncertain times and in a competitive environment, the conversion of this campaign to actual sales of holidays will not be immediate this is why we feel it is important for us to remain visible to our potential clients,” said the STB Chief Executive.

Additionally, the campaign is actively engaging the Tourism trade to join STB in

Once again putting the destination in the international limelight by allowing local partners to create as much content as possible, the STB will be continuously adding new video and images to its media library that may be used by all partners as part of this campaign and any new marketing activities. Concluding, the STB Chief Executive commented on the importance of this campaign for the visibility of the destination. She mentions that the increased digital marketing efforts are essential to keeping in touch with our audiences across the globe, reminding them that our shores are open to them and provide them with an escape from the burden and fears resulting from these trying times.

“After much preparation with the help of our government and local industry partners, we have seen that the destination is ready to welcome visitors to our islands. Whilst the campaign's main aim is to remind visitors that there is a secluded paradise awaiting their arrival, it also highlights the safety measures and procedures taken by tourism establishments to ensure travellers can experience Seychelles without worries,” said Mrs Francis.

After intensive preparations, the Seychelles Islands have been welcoming tourists back on its shores since June 1, 2020, through chartered and private ights and ofcially reopened to scheduled ights as of August 1, 2020, which resulted in the restart of tourism.

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A Comparative Study On B2B Interaction listed below them. The friction of the interfaces and the cognitive signal loss make it considerably harder (but not impossible) to establish initial trust between parties. This being said, most videocall software are now augmenting the experience of their interface with higher video and audio quality, presentation and polling capabilities and other innovative features, ever aiming to close the cognitive gap with in-person F2F. The value to be put on this attention gap

by B2B customers remains an unknown that will shape the future of our industry.

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he events industry has nally found its long-awaited burning platform.

Whether it be conferences, tradeshows or hosted buyer events, Covid-19 is taking a devastating toll on all of our businesses and nobody is immune. In a recent study

by Dr. Baris Onay, an entrepreneur with 15+ years of experience in B2B media, events, exhibitions and conferences, have shared his ndings.

The knee-jerk reaction of our industry has been two-fold.

1. Launch a urry of half-baked digital placeholders (and some good ones truth be told) 2. Do nothing and dust-off the good-old “we're social creatures” argument and serve it as a cure-all (yet again) First of all, we need to categorise modes of B2B interaction available to us. I've boiled these down to: Ÿ Face-to-Face (and in person) Ÿ Video Call (potentially the new faceto-face via Virtual&Hybrid Shows) Ÿ Audio (only) Call Ÿ Instant Messaging (including social platforms) Ÿ Email (there's no escaping it) Ÿ Social Media (your brand's accounts) Ÿ Web (your website) A layer of characteristics which determine the quality of the interaction achieved at each mode: Ÿ Undivided attention <-> shared attention (varying degrees of)

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In-person <-> Interfaced Spoken <-> Written Ephemeral <-> Permanent (recorded, indexed, searchable, accessible) Ÿ Realtime <-> Asynchronous Ÿ Conversational <-> One way Ÿ Ÿ Ÿ

A quick superposition of the two churns out the hierarchy pyramid below, termed as Onay's Hierarchy of B2B interaction.

Face-to-Face is in person, spoken in real-time and an ephemeral, thus unrecorded and condential conversation, which puts it atop this hierarchy. The undivided, direct attention of both parties enables them to build trust (from scratch) and solve complex problems together, negotiate and conduct business. The rest of the modes listed below deliver parts of this proposition at descending order and we need to focus our attention on the marginal utility in between them and F2F as that is primarily our product.

A Videocall and an Audiocall are both interfaced, but still real-time and an oral conversation, and thus beat all other modes of interaction

An instant message is in between real-time and asynchronous whilst still a conversation but a recorded, traceable and searchable one in the written word. The medium by design is (mostly) not open to unknown parties therefore is not used for an initial contact.

In return the inner-circle feel created allow for closer and more open contact between parties. This and the way instant messaging apps are designed, make them a much more attention driving medium compared to the rest of this hierarchy below. This being said, the quasi-real-time effect is not guaranteed, and the attention gap is much wider compared to an audio or video call.

An email is asynchronous and generally a conversation. The parties are not present at the environment in which they are replied to and replies take much longer than instant messages, which makes it an easier medium to be formal and argumentative. The fully searchable nature of the records allows for iterative information sharing but also limit the openness of the conversation. By this point attention share of this mode of communication is unmeasurable.

Asia’s Most Comprehensive Media Pla orm For MICE

Global News Social media is (generally) asynchronous and rarely a (mostly public) conversation. The platforms data mine every word written and every interaction on the platform and decide which content is prioritised.

Therefore, the user does not have 100% control of what they see or who sees their replies and when. The medium is by its nature not trust building. The share of attention by this point is the lowest of all modes listed here. (between two cat videos)

medium where very little interaction takes place. This oneway nature is used for informative monologues that marketers like to end with forms to be able to climb the ladder of this hierarchy towards email and potentially even further up! With this framework in hand, we also need to understand What the marginal utility of in-person F2F is? When and for Which circumstances the characteristics of inperson F2F are irreplicable and irreplaceable.

Web is an asynchronous and one-way

The events industry would need to build its

case on these pillars going forward. Here's what I've come across in my quick literature review: There is ample evidence on the superiority of Face-to-Face interaction and my hierarchical model is another way of looking at it.

Moreover, I've identied three characteristics where F2F is signicantly overperforming all other forms of communication and thus is the 'only way' forward. These are: Trust Building (new connections, new business) Ÿ Complex Problem Solving (negotiation) Ÿ Speed of Solution (undivided attention) Ÿ

Trials For COVID-19 Passport To Restart International Travel between London Heathrow Airport and Newark Liberty International Airport.

At Heathrow, the airline will also use tests created by Prenetics and administered by the travel and medical services rm Collinson in the dedicated COVID-19 testing facilities set up with their partner Swissport.

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aunched by the World Economic Forum and the Commons Project Foundation, a Swiss-based nonprot, in conjunction with representatives of 37 countries in six continents, the digital pass CommonPass is starting international trials showing a passenger's COVID-19 status while protecting other health information.

Cathay Pacic Airlines is set to operate a trial between Hong Kong International Airport and Singapore Changi International Airport using rapid testing technology provided by the Hong Kong based laboratory Prenetics; United Airlines, the rst airline to test the platform in the United States, will use it on ights

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Further tests are planned on additional airlines and routes across Asia, Africa, the Americas, Europe and the Middle East.

“Travel and tourism has been down across the board due to the COVID pandemic,” said Diane Sabatino, Deputy Executive Director, Ofce of Field Operations, U.S. Customs and Border Protection (CBP). “CBP wants to be part of the solution to build condence in air travel, and we are glad to help the aviation industry and our federal partners stand up a pilot like CommonPass.”

To use CommonPass, travelers take a COVID-19 test at a certied lab and upload the results to their mobile phone.

They then complete any additional health

screening questionnaires required by the destination country. CommonPass then conrms a traveler's compliance with the destination country entry requirements and generates a QR code which can be scanned by airline staff and border ofcials. A QR code can be printed for users without mobile devices.

For the governments involved, having this information readily at hand not only allows them to assess the health status of incoming passengers, it allows them to alter their entry requirements as the pandemic evolves, increasing the exibility. “Without the ability to trust COVID-19 tests – and eventually vaccine records – across international borders, many countries will feel compelled to retain full travel bans and mandatory quarantines for as long as the pandemic persists,” said Dr. Bradley Perkins, Chief Medical Ofcer of The Commons Project and former Chief Strategy & Innovation Ofcer at the U.S. Centers for Disease Control and Prevention (CDC). “With trusted individual health data, countries can implement more nuanced health screening requirements for entry.” And that, he explains, is key to opening borders.

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First Ever ITA-AITES World Tunnel Digital Congress 2020 (WTDC2020) Secures Success at the Kuala Lumpur Convention Centre

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he annual ITA-AITES World Tunnel Congress was successfully completed at the Kuala Lumpur Convention Centre (the Centre) recently, only this time with a major difference to its predecessors. The 46th edition of the congress was fully conducted in digital format, for the rst time ever in the history of ITA. WTC2020 Organising Chairman, Ir. Dr Ooi Teik Aun said, “The WTC is equivalent to the Olympics for the tunnelling community, and with an anticipated attendance of 2000 delegates, and an estimated RM21million in tourist revenue, we were very much looking forward to bringing this year's congress to life in May. When the Covid-19 pandemic rst hit Malaysia in February, it did not dampen our spirits. We decided to continue with the event and worked hand-in-hand with the Centre to quickly secure the next best available dates. When most countries started imposing travel restrictions and stringent border control, bold decisions

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were made and it was decided that this WTC2020 congress will be moved to fully virtual platform to protect the safety and well-being of ITA family members.”

Originally, the event programme consisted of a series of pre-conference activities involving training and workshops, up-to ve networking sessions and several working group sessions, but these had to be reduced and cancelled, while the rest were accommodated as part of the virtual conference programme.

“When WTC2020 became Digital WTC2020, our main concern was the stability and strength of the Internet connection and whether we could broadcast the virtual event worldwide smoothly. This is where the Kuala Lumpur Convention Centre (KLCC) played a central and vital role as the IT infrastructure and virtual platform provider. By ensuring the congress participants were able to fully enjoy and

maximize their digital event experience we delivered beyond their expectations within a very short adaption period. In that aspect, the Centre and its team have certainly outdone themselves and we are happy to have had this opportunity to collaborate for mutual success.”

Alan Pryor, General Manager of the Centre said, “Despite the situation, we were most delighted that IEM and ITA chose to continue working with the Centre in organising the event albeit many signicantly challenging changes and a very short transitional phase to pivot to virtual platform. We are grateful for the trust and condence placed in our team's expertise and knowledge. The Centre's exibility to accommodate any client needs and our partnership approach were the backbone to ensuring the transition of WTC2020 from a physical event format to virtual format was delivered without a hitch.”

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PATA Embarks On Governance Reorganisation

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he Pacic Asia Travel Association (PATA) has taken the bold move to make signicant changes to the design of its organisational governance at the recent Board Meeting and Annual General Meeting held on October 12 and 14, respectively.

Over the past three years, PATA has been reviewing leading organisational models and been in consultation with a wide range of experts to create a design that modies and renes the Association for more efcient outcomes and engaged participation. The major changes are a shift from an appointed Board to an elected Board by all members that is also substantially reduced in size, in addition to a reduced and fully elected Executive Board.

A unique feature of the new design is a shift from an expansive array of committees to Expert Task Forces (ETFs), which draw upon the deep knowledge and experience within the PATA network to address issues of interest to the Association

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and the industry. The ETFs are established to focus on a specic task within a specied time-frame and disband upon completion. New ETFs will be formed on new issues as they arise. The goal is to enable the active engagement of members in dynamic and meaningful activities that support PATA's purpose of facilitating the responsible development of travel and tourism in the Asia Pacic region.

Over the past year, three pilot ETFs have been formed with strong results. Two ETFs helped frame and facilitate the development of the PATA Crisis Resource Center and Tourism Recovery Monitor, both designed to support members through the challenges of the COVID-19 pandemic and assist towards recovery. A new ETF is currently in process to help envision the future of PATA in a post COVID-19 environment to maximise benets for current and future members of the Association. The changes to the Association's organisational design and

comprehensive revision of its bylaws brings its governance in close alignment with common business practices. For associations to prosper and remain relevant in an increasingly digital world, PATA must be as agile as the organisations it serves.

Hence, the new structure is designed to enable a voice for all members. The ETFs along with the Board, Executive Board, and Management initiatives will encourage greater member engagement through 'micro-volunteering' by facilitating 'bitesized' feedback on issues that matter to members, while assuring the agenda remains relevant, timely, dynamic, engaging, and benecial for all industry stakeholders.

PATA will retain its legacy of a strong community and a balance of public and private sector members in the new design, but the changes will enable broader participation of members to facilitate greater equity and diversity in all aspects of governance and operation.

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TCEB Unveils Operational Plan FY 2021 'New Normal MICE – Sustainable Growth’ using mega events and festivals to create economic heritage, add value, and promote economic, social and environmental development in different provinces. Meanwhile, the bureau is implementing strategic plans to attract international events through representatives in seven markets, namely China, India, Singapore, Japan, Australia, UK, Europe and North America.

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CEB unveils operational plan for the scal year 2021 aimed at driving MICE out of crisis and strengthening the fundamentals of sustainability for the industry. Guided by the concept "New Normal MICE – Sustainable Growth", the plan identies 4 strategic approaches: promoting domestic MICE, utilising innovation, attracting international events, and developing MICE ecosystem. The bureau targets 10.4 million MICE travellers with 64 billion baht in revenue to the country.

Mr. Chiruit Isarangkun Na Ayuthaya, President of Thailand Convention & Exhibition Bureau (Public Organization) said that TCEB's operational plan for the scal year 2021 focuses on the challenges related to the impact of COVID-19 pandemic. It identies ways to help MICE entrepreneurs revive their businesses and pinpoints opportunities to uplift the standards of Thailand's MICE industry in the post-COVID-19 era. According to Mr. Chiruit, in order to stimulate domestic market, emphasis will be placed on the support the organisation of MICE events in all regions across the country. By working closely with government agencies, private organisations, and local communities, TCEB also aims to upgrade local MICE events into national level by showcasing local identities at each destination to attract

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MICE businesses. Towards that end, in the rst quarter of the new scal year (October – December 2020), TCEB has allocated an additional 10-million-baht budget for the promotional campaign “Thailand: A Safer Place for Meetings”. It aims at ncouraging public and private sectors to use MICE activities as a means to distribute income to local communities.

The campaign offers incentives for organisations that hold meetings, incentives, seminars, training activities, CSR activities, or corporate outings by December 2020. Meanwhile, TCEB will be promoting domestic exhibitions through a cooperation network, Empower Thailand Exhibition (EMTEX), throughout the year 2021.

To attract international MICE events, TCEB focuses on trade shows. Guided by the master plan "Thailand LOG-IN Event", the bureau will attract shows in logistic & infrastructure sector, which is in line with the national development policies. Public and private organisations will be supported and facilitated to create and expand the prole of their shows into logistic and infrastructure sector or bid for new international shows and have them located in different regions of Thailand.

The particular emphasis is the Eastern Economic Corridor (EEC). In addition, TCEB plans to introduce "Festival Economy" by

As for the innovation, TCEB will implement a series of measures, including the development of online and hybrid MICE events, to help MICE operators to get through the crisis. In the rst quarter of the scal year 2021, TCEB will encourage entrepreneurs to run business events via Virtual Meeting Space (VMS) and provide support to eight events which conduct webinars and O2O activities online. These events are Thailand Dive Expo (TDEX), INTERCARE Asia 2020, Coffee and Bakery Fair 2020, Khon Kaen International Motor Expo, Chiang Mai Design Week, Global Running Summit, ISURA 2020 Bangkok, and AHC 2020.

Regarding the MICE ecosystem development, TCEB plans to establish the One-Stop Service Centre which will provide information and facilitate MICE events in Thailand. The centre will use digital technologies to integrate services, facilitate regulatory compliance, provide MICE event services to government agencies, and assist MICE visitors with such services as MICE Lane, Fast Track, Visa on Arrival, and related healthcare.

"We forecast 3.5% growth for the scal year 2021. In the rst quarter, TCEB will provide support to 70 events which underscores the importance of MICE as one of the key mechanisms to stimulate Thailand's economy. These events will create jobs and generate income for local communities, while the industry continues to move forward with strong cooperation between the public and private sectors," said Mr. Chiruit.

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AIME Announces Delegate Connect As Partner To Power Event’s Online Platform

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sia Pacic Incentives and Meetings Event (AIME), the leading meetings and conventions event in the Asia Pacic region, has announced tech-leaders Delegate Connect, as its new partner to power the hybrid event's 2021 online platform – AIME Online. As part of the new appointment, the Melbourne-based company will launch an innovative meetings algorithm, to match connections between quality buyers and exhibitors from all over the globe.

Through its custom functionality, meetings will match through a series of criteria – including business objectives, industry requirements, budgets and region – which will evaluate and summarise an overall percentage rating of each matched meeting. Endorsing the new partnership, Silke Calder, AIME Event Director, is condent that the advanced technology will deliver a seamless user experience both domestically and internationally.

“We understand the importance of delivering AIME as the industry's rst successful hybrid event. While our dedicated team are experts in the business of creating meaningful

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connections, we needed to partner with a tech platform that could seamlessly host the virtual experience for delegates unable to visit Melbourne due to COVID19 travel restrictions. “After meeting with many potential partners, the team at Delegate Connect were unparalleled in their understanding of how an event experience should live online. And, after seeing how far the virtual platform has come since the partnership began, we cannot wait to introduce it to our community.”

With capabilities to host tens of thousands of meetings simultaneously, the new platform will also manage the user experience from end to end. Managing Director of Delegate Connect, Jordan Walsh stated, “We are beyond excited to be a part of AIME 2021 and play a role in the rebuild and revival of the business events and tourism industry around the world. “The launch of our custom developed algorithm is very exciting, and its capabilities stretch further than the online space, also measuring the engagement of onsite meetings via a rating and review system. Outside of matching business connections, the

platform also ensures that users will have an incredibly engaging experience and receive ROI in networking, social events and the much-anticipated Knowledge Program.” AIME is the rst event to kick off the Business Events calendar and the rst with a hybrid format. AIME will take place at the Melbourne Convention and Exhibition Centre on 15–17 March 2021 and be available online 15–26 March.

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How Five UK Associations Responded To Covid-19

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id-March when the lockdown started in UK, all organisations were faced with an unprecedented situation that required a quick response while all communication moved online.

Individuals looked at the government and members looked at their associations for guidelines and support. Here’s how ve associations responded to the pandemic: Association of British Insurers focused on retaining, supporting and raising the prole of its members and associate members. At the end of February, ABI replace their in-person events and organised online updates and sessions with members instead. In March they launched a COVID-19 Hub for insurers and policy holders with relevant announcements and resources and changed their monthly newsletter to a weekly edition. ABI was instrumental in launching a COVID-19 Support Fund, to provide immediate relief to charities affected by COVID-19.

The British Association for Counselling and Psychotherapy formed a "Member & Public Covid-19 response” (MAPCOR) team mid-March, which was tasked with coordinating BACP’s response to the pandemic, anticipate “what comes next” and advise the association, and to evaluate the impact of BACP’s output on

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their KPIs. Meeting weekly, MAPCOR created BACP's Covid-19 Hub where all Covid-related efforts were centralised FAQ pages, newsletters, resources, webinars, a space for members to connect, blog posts, etc.

The British Society for Immunology created the “Connect on Coronavirus” package of activities, aiming to engage, support and inform members, the scientic community and the public about Covid-19, to inuence Government policy and to secure research funding to tackle the Coronavirus. Included in the package were webinar-series, research resources, wellbeing resources for coping with the lockdown and with working from home, government lobbying. The British Society for Immunology also opened the UKCoronavirus Immunology Consortium, which is government-funded.

Chartered Institute of Environmental Health, who’s members purpose is to "ensure that all the physical environments in which we work, eat, live and play are safe”, adopted a two-fold strategy: to provide guidelines to professionals on the frontline and to represent the profession to government and its agencies, to whom they provided insights and expertise in developing regulations. To provide guidance to professionals and the general

public, CIEH emailed its members as updates and announcements were made, introduced a weekly newsletter, used their blog to explain the new regulations and created a new, dedicated section on their website, and ran over 40 webinars called "Covid-Conversations", which were attended by over 25,000 attendees.

The Physiological Society’s aim was to provide psychologists with support and to identify ways to minimise the potentially long-term, adverse impact the pandemic and its implications could have on physiology. The Society launched the "COVID-19 Hub" after identifying the member benets and resources that would be most valuable to members. To ensure the resources in the hub were relevant, they surveyed its members; some of the resources created include online training courses, mental health resources, nancial aid for members in difcult nancial situations and a plethora of Covid-19 related content distributed via blogs, video, social media and their in-house podcast.

Overcoming the challenges imposed by the situation, by the unknown and of having to change priorities overnight, associations changed tactics and promptly responded to their members' needs.

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PATA Launches Digital Showroom And Online Community For Travel Industry Professionals

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he Pacic Asia Travel Association (PATA) has to announced the launch of PATA Marketplace, a digital showroom exclusive for PATA members and an online community for all travel industry stakeholders.

The announcement was made earlier today by PATA CEO Dr. Mario Hardy during the Association’s rst hybrid event, under the theme “Asia Pacic Tourism Recovery Trends & Outlook” and organised in partnership with the Thailand Convention and Exhibition Bureau (TCEB) and the Sindhorn Kempinski Hotel Bangkok.

“PATA is committed to growing our members business by embracing digital technology to enable strong partnerships, particularly as we look towards recovery post COVID-19. The additional benet for

our members allows them to network and engage with each other and other travel stakeholders all year round, instead of just at our events,” said Dr. Hardy. “Over the past few years, the Association has had to adapt, be agile and be creative in order to serve the best interests of our members and the industry as a whole, and the PATA Marketplace is just a natural extension of this mission.”

As a digital showroom, PATA members are invited to showcase their company prole and products at the Marketplace by creating a complimentary exhibitor prole.

It only takes a few minutes to set up a prole and exhibitors can update their own proles anytime; publish news, products and services, and videos; and connect with visitors via one-to-one chat, audio or video calls in a single click.

The PATA Marketplace allows exhibitors to keep its “followers” updated on news, announcements, and blog posts; get notied of customers’ requests that match their prole; easily share exhibitor proles with relevant stakeholders by email or social media; showcase their products year round as a PATA member, and increase their brand exposure.

As a online community for all travel industry stakeholders, all travel buyers and industry professionals are invited to join as a visitor to nd new travel suppliers and products; participate in chat groups and discussion; discover and connect with new travel suppliers and products which can be ltered by destination and hashtag; submit proposals, and “follow” exhibitors to keep abreast of their latest news and updates.

FAITH Seeks Industry, Export Status For Hotel, Tourism In Budget

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he Federation of Associations in Indian Tourism and Hospitality (FAITH) has sought industry and export status for hotel and tourism in the country. In its Budget recommendations, FAITH said the industry status is required for hotels and tourism across all states, as unlike commercial establishments, tourism and hospitality do not just retail but create and produce high-quality service.

Power and water utility rates and levies must be at industrial rates effectively, it added.

'All existing licences, permits and permissions will be thoroughly examined for redundancies and standardised at a national level. Recently, Maharashtra and Madhya Pradesh governments announced granting the industry status to the hospitality sector, which had been hit by the pandemic. Meanwhile, FAITH also recommended that an export status is also

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critical to double India's share of inbound tourism to 2.5 per cent in ve years. It is key to treat at par foreign exchange (forex) earning members of tourism, travel and hospitality under export and deemed the export status to promote forex earnings, it said.

FAITH also sought the creation of a structured global awareness of multiple Indian tourism verticals corpus of least Rs 2,500 crore for global branding budget for three segments — MICE, adventure, Heritage, under the Incredible India.

It is important to make available the deduction in respect of earnings in convertible foreign exchange to all the tourism and hospitality units earning, it said.

'This will involve comprehensive global focus on creating segment brand ambassadors, country-wise customised content, mass and social media buying and signicant creatives,' the FAITH recommendation added.

Tourism forex earnings should be effectively zero rated for GST (goods and services tax), it added. Meanwhile, the industry body recommended to set up a Global MICE Bidding Fund of Rs 500 crore to double India's MICE (meetings, incentives, conference and events) share to 2.5 per cent of the global MICE size of USD 800 billion.

FAITH said that in the post-COVID-19 normal, each of the Indian mission abroad should be activated with tourism resources for enhancing Indian tourism brand and sales distribution. It recommended the complete abolition of 18 per cent GST category for hotels above room rates of Rs 7,500 and merge it with the 12 per cent GST category.

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Global MICE Industry Gathers At IBTM World Virtual 2020

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he rst-ever IBTM World Virtual has closed with nearly 13,000 business meetings having taken place and almost 8,300 meetings and events professionals attending over the course of the three-day event, which this year took place fully online.

Of the Hosted Buyers that attended, 30 per cent were new to the IBTM portfolio.

Over 700 exhibitors attended from all over the globe, each carrying out an average of over 19 meetings with Hosted Buyers over the course of the show. The organisers reported an impressive 92 per cent attendance at pre-scheduled meetings, and an average meeting quality rating from both exhibitors and Hosted Buyers of 4.6 out of 5.

Commenting on the experience at IBTM World Virtual 2020, Barbara Jamison, Tourism Sector Head, London & Partners said: “The London Convention Bureau has been delighted to exhibit at IBTM Virtual 2020 and I must congratulate the team on their outstanding help and support. They have responded quickly and efciently to any questions and have also provided us with a number of creative platforms to promote London to the registered buyers.”

Barbara continues: “The technology has been easy to use and enabled our team looking after our markets in Asia Pacic, EMEA and North and South America to engage with clients across various time zones.”

Hosted Buyer Emmanuelle Wurffel from

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ETSI, said: “IBTM World Virtual 2020 just nished! As a hosted buyer, I really enjoyed this very special IBTM on-line session. I made 38 appointments in three days with hotels, conference centres and convention bureaus. The platform offered during IBTM World Virtual was excellent: easy to use, and the idea of sending the business card was a plus.

Sharing the screen to display my slides was easy and quick.” Emmanuelle continues: “It was very productive since the person you were talking to was checking instantly the availability of the meeting space and guest rooms. Thank you very much for offering me the pleasure to etravel so much during these three days.”

IBTM World Virtual featured a packed live and on-demand content programme with 87 sessions, four keynotes and more than 95 speakers covering a variety of topics designed to help meetings professionals look towards a brighter future as our industry rebuilds and recovers post pandemic. Over 1,400 hours of live and on-demand content was viewed over the course of the show, and content will be available to view for two weeks after the event, for those who registered to attend. In addition, this year’s event saw the introduction of IBTM TV, sponsored by MeetEngland and Monaco Convention Bureau, a live and ondemand platform which streamed content from expert speakers direct to attendees’ screens. This included a variety of panel sessions, keynotes, trend reports and awards ceremonies.

Also new for this year was a programme of bespoke content for those running experiential events in the Exceptional Experiences stream, and Hosted Buyers benetted from dedicated content tailored specically for them with the IBTM Inspire Masterclass stream, a separate on-

demand track with sessions for associations, corporates and agencies. The association stream of the Inspire Masterclass was sponsored by Korea Tourism Organization.

The online event brought together some of the world’s largest and best-known destinations and suppliers with top calibre Hosted Buyers from some of the biggest global corporations, associations and agencies. Exhibitors included Singapore Tourism Board, Tokyo Convention & Visitors Bureau, Adelaide Convention Bureau, Tourism Vancouver, Destination DC, The Carlton Tower Jumeirah, Visit Portugal CVB, Rhodes Bay Hotel & Spa and Bruges Meeting & Convention Centre. Buyers attended from across the globe, including associations such as: European Society of Urology, the Association of Development Financing Institutions in Asia and the Pacic (ADFIAP), World Confederation for Physical Therapy, The International Ecotourism Society.

Major corporations attended including IBM, Michelin, Dell, Boston Consulting Group, Real Madrid C.F., Deloitte, Cook Medical, NIKE, Leroy Merlin, BBVA France, Puma Brazil, Mundipharma International Limited, Hyundai, HORIBA Medical, and Schlumberger.

Commenting at the close of IBTM World Virtual 2020, David Thompson, Event Director, IBTM World Virtual, said: “This year has been a huge challenge for the meetings and events industry, so it’s been fantastic to come together with IBTM World Virtual, to share our experiences of the year, our learnings, make valuable connections, hear from industry experts and of course, continue to do business.

We’re delighted with the feedback from the buyers and exhibitors, especially regarding the quality of meetings and the business opportunities generated and I’m incredibly proud of the entire IBTM World Virtual team for producing what has been an outstanding event.”

Asia’s Most Comprehensive Media Pla orm For MICE