Exclusive Media Partner From India
Sep 2021 Vol 10 Issue 02 Voice of Asia’s Exhibition & Convention Industry
Connect, Engage & Learn At IMS2021
The Future Is Hybrid Seema Srivastava PARTICIPANTS WENT BACK DELIGHTED
Gaurav Juneja, Gi s World Expo
THE MAN ON A
MISSION My first priority is to complete this entire project by August 2022. Certain segments of the project like four exhibition halls and entire traffic component of the project will be ready for the formal launch within 3 to 4 months.
LC GOYAL Chairman And Managing Director, India Trade Promotion Organisation (ITPO)
Are you attending the upcoming International MICE Showcase virtual summit? We all know that MICE is a great enabler of business travel & tourism. In the new normal, MICE is going to become even more relevant as it is a crucial catalyst to any na on’s economic growth. As the exhibi ons, mee ngs, events & conven ons are beginning to resume around the world, it is a good me to discuss and analyse the roadmap ahead and also forge business connec ons within the industry across territories. The upcoming IMS2021 will be a perfect pla orm for the Mee ngs, Incen ves, Conven ons, Events & Exhibi on industry professionals to e-meet each other and learn the latest trends and developments in the industry. On this note, I would like to invite you to par cipate & a end the 2nd edi on of Interna onal MICE Showcase (IMS2021) virtual summit that will be held on 30th September 2021 from 10 AM to 7 PM (Indian Standard Time). The key highlights of IMS2021 will be: Ÿ Ÿ
Ÿ Ÿ Ÿ
&
PSU BUZZ
Ÿ
Opportunity to connect & network with over 1000 MICE industry professionals globally Join live sessions in 3 parallel tracks, i.e. Exhibi ons Reboot, MICE Showcase, Associa ons Buzz; a end the session of your choice and engage with the panellists live Learn from over 90 interna onally acclaimed industry leaders who are on-board as IMS speakers Meet the exhibitors and explore business opportuni es Grab a table in the networking lounge and chat/video with the fellow a endees for free! Exchange business cards and do business mee ngs
So what are you wai ng for? Visit our website at h ps://interna onal-miceshowcase.mailchimpsites.com/ and register now. Please note that there is limited registra ons capacity on the pla orm so you must register now to secure your access to the event. I will be looking forward to welcome you at the event on 30th September. #IMS2.0
INTERNATIONAL M.I.C.E. SHOWCASE 2.0
#IMS2.0
An Exciting Virtual Summit To Reect The Preparedness Of The MICE Sector To Open Up Effectively
September 30, 2021
Connect And Network With Over 1200 Industry Professionals From All Across The Globe
In this issue:
INTERNATI
22-26
Exhibition Showcase Talks To Seema Srivastava, Executive Director, India-International Textile Machinery Exhibition Society
27-28
Exhibition Showcase Talks To Gaurav Juneja, Director, MEX Exhibitions
29-30
In Conversation With Kush Kapoor CEO, Roseate Hotels & Resorts & Chairman, National Council On Tourism & Hospitality, Assocham
38-41
In Conversation With Dr. Patrick Patridge, MICE, Tourism Marketing & PR Consultant Past - President SITE Germany Author and Public Speaker
Pg. 42-47
IMS2021 Schedule
Pg. 48
Insights
Pg. 49-50
Sustainability
Pg. 51-54
MICE Watch
Pg. 55
Study
Pg. 56-57
Tech News
Pg. 58-59
Partnerships
Pg. 60
People
NAL
M.I.C.E.
SHOWCASE 2.0 September 30, 2021
Pg. 06-07
Industry In Pictures From The World Of Social Media
Pg. 08
Quick Bytes
08
Kerala Tourism Launches New Mobile app
Pg. 10-16
News Buzz
10
Mr. LC Goyal Gets Extension To Continue Leading ITPO
12-13
REI Expo 2021 Enables The Renewables Industry To Rebound; Witnessed A Footfall Of 12,987 Buyers In Its 14th Edition
15
IIJS Premiere 2021 Signals The Return Of Physical Exhibitions At BIEC
16
IEIA SkillForce Initiative Launched
Pg. 18-41
Interviews
18-21
In Conversation With LC Goyal, Chairman And MD, India Trade Promotion Organisation (ITPO)
Pg. 61-66 Global News
Industry In Pictures From
The US government has announced that the country will re-open its borders for fully vaccinated travellers, star ng in November. Foreign travelers will need to show proof of vaccina on before boarding and a nega ve test for the coronavirus within three days before coming to the United States.
CloserS ll Media returns to exhibi ons with its first UK event.
The 7th Annual General Mee ng of IESA (Indian Exhibi ons Services Associa on) was held on 25th September 2021 at JW MARRIOTT Hotel, New Delhi.
9th Cable Net Expo Vision, held at HITEX Exhibi on Center from 27th - 29th August 2021. CableNet Expo has been though ully designed to provide a pla orm for the LCOs and MSOs to meet the Broadband Service Providers apart from exhibitors including the hardware and the so ware dealers.
The Egypt Petroleum Show, North Africa and the Mediterranean's leading oil and gas exhibi on and conference gears up for the 5th edi on of EGYPS in February 2022.
QT and WORLDCOB have met to bring the BIZZ AMEA 2021 to Qatar from 23 to 26 November, bringing more than 200 guests from almost 50 different countries to experience Qatar’s offerings.
Informa Markets in India concluded the threeday Renewable Energy India Expo in its 14th edi on at the India Expo Center, Greater Noida. The Expo was marked by the presence of ministers, ambassadors, CXO’s and media, all under one roof.
Photo Video Asia, the leading b2b pla orm for the photography and videography industry in India concluded successfully. The event was held in Hall. no - 2, from 23 - 25 September 2021 at Praga Maidan, New Delhi.
Commerce Minister Shri Piyush Goyal Hosted Interac ve Session with Leading Manufacturers at the IIJS Premiere 2021IIJS held in Bengaluru witnessed 300 interna onal buyers, 1300 exhibitors and 2500 booths.
06 | www.exhibi onshowcase.com
Asia’s Most Comprehensive Media Pla orm For MICE
The World Of Social Media
India Interna onal Hospitality Expo 2021, being held from September 24-27, 2021, at India Expo Centre & Mart, Greater Noida. The show con nues to make the hospitality and F&B industry a catalyst for the region’s economic growth.
The UFI Exhibi on Management School is star ng on October 11th. Great lecturer share their knowledge and insight in eight tailor made courses.
Expoquimia, eurosurfas and equiplast. 3 shows in one, held at Fira Barcelona with 20,000 sq. Mt. net area and 400+ exhibitors.
Insigh ul German Chamber mee ng coupled with preceding thought exchange between Taicang Government & German Chamber Board representa ves and great music and fun at the Octoberfest in Taicang. Many thanks to the Taicang Government & Taicang Roundtable! SinoGerman co-opera on at its Best.
Great to see Ireland’s Minsiter for Tourism, Catherine Mar n, T.D. recognising the importance of the SITE Global Conference coming to Dublin in January 2022. Such an important event for Ireland to showcase our des na on.
Truck Trailer & Tyre Expo concluded successfully in Jaipur Exhibi on and Conven on Centre.
For the first me, the NextGen hospitality leaders eager to drive change, were brought on stage to pitch innova ve ideas to the investment community and the hospitality leadership from biggest industry groups.
Doors to Middle East Coa ngs Show are set to open. Preparing to welcome to the largest live and inperson gathering for the coa ngs community in the Middle East.
At a mee ng with the General Managers of Marrio Interna onal hotels in Dubai, Issam Kazim, CEO of Dubai Tourism referred to the cri cal support provided by Marrio in showcasing the city as a safe must-visit des na on, further ins lling confidence among global travellers.
07 | www.exhibi onshowcase.com
Asia’s Most Comprehensive Media Pla orm For MICE
Quick Bytes
September 2021 60th CARAVAN SALON Concludes With Excellent Results
The 60th edition of CARAVAN SALON organized by Messe Düsseldorf from August 27-September 5, 2021 at Düsseldorf Exhibition Centre in Germany witnessed a record participation of 1,85,000 visitors. At the 60th CARAVAN SALON DÜSSELDORF, which was held under special auspices due to the current COVID pandemic, satisfaction was great for all parties involved after ten exhibition days. Top-class business deals, outstanding contacts made with caravanning fans and trade visitors plus very disciplined attendees were the hallmarks of the first major general-interest trade fair in Germany. Summing up Erhard Wienkamp, Managing Director Operative Trade Fair Business at Messe Düsseldorf,said: “Attendance of 185,000 people has clearly exceeded our expectations. With this unique combination of business platform and caravanning festival CARAVAN SALON confirms its prominent position in the sector. The mood at the fair grounds and inside the halls was high. We are also very happy to note that visitors again endorsed our proven Hygiene Concept.” Compliance/monitoring of the VRT-rules worked well, he adds, and the mutual consideration of all people present at the exhibition centre was remarkable. Again, the percentage of first-time visitors registered was very high at 41%. 653 exhibitors from 31 countries presented their innovations, novelties and trends to the caravanning sector in 13 exhibition halls and on the outdoor space. The 61st CARAVAN SALON Düsseldorf will be held from 26 August to 4 September 2022.
Kerala Tourism Launches New Mobile app
Tehran Hosted Intl. Exhibition of Construction Industry The 21st International Exhibition of Building and Construction Industry (Iran Confair 2021) was opened by Transport and Urban Development Minister Rostam Qassemi at Tehran Permanent International Fairgrounds on September 13. AS IRNA reported, over 630 domestic and foreign exhibitors from Finland, Canada, China, Turkey, Indonesia, South Korea, and Germany are participating in this fourday exhibition. Several trade delegations from Turkey, Iraq, Afghanistan, Kenya, Indonesia, Syria, and the United Arab Emirates (EAU) also attended this year’s event. The third Iranian Architecture Festival and various training workshops in the field of export markets were also scheduled to be held on the sidelines of the mentioned exhibition. Major companies active in the field of construction materials, equipment, and parts showcased their latest achievements and products in this exhibition. This exhibition, which is the largest event in the country’s construction industry, was to be attended by the Vice Presidency for Science and Technology, specialized and professional organizations in the field of the construction industry, and the Construction Engineering Organization.
08 | www.exhibi onshowcase.com
Kerala Tourism Department has launched a mobile app that ensures hassle-free travel for tourists coming to Kerala and giving them an opportunity to discover unexplored attractions themselves and record their impressions during the visit. Mr. Mohanlal, Malayalam film star, unveiled the app at The Raviz, Kovalam, in the presence of Mr.P A Mohamed Riyas., Minister for Tourism, Govt of Kerala, Dr. Venu V, IAS, Additional Chief Secretary, Kerala Tourism, was also present. Kerala Minister for Tourism and Public Works Department, P A Muhaad Riyas said, "The mobile app highlighting Kerala's tourist destinations aims to projects the unexplored places." "Tourism Department identified one such destination in each panchayat that will help tourists to experience the fascinating tourist attractions of God's own country," he added. Talking about the app, actor Mohanlal said, "The mobile app will be a great help for the tourists. The real-time audio guide of the app can be activated to provide tourists with five tourist spots around their current location."
PackPlus South 2021 To Take Place From 7-9 October At HITEX, Hyderabad South India’s popular packaging show, PackPlus South is scheduled to take place from 7-9 October 2021 at HITEX Hyderabad. It is South India’s most established business-to-business event dedicated to the total packaging, converting, and supply chain. Over a span of three days, the exhibition will feature the latest innovations and developments from the packaging and allied industries, offering a regional business and networking platform to the participating exhibitors and buyers. PackPlus South 2021 will showcase 150+ exhibiting companies, live running machines, product launches and display the latest technology at the world-class convention centre in Hyderabad. Anuj Mathur, Chief Operating Officer of RX India, said: “We are elated to announce that PackPlus South will take place from 7-9 October at HITEX, Hyderabad. With strict health and safety measures in place, PackPlus South will bring buyers and sellers together to build their businesses and complete transactions in-person.”
Asia’s Most Comprehensive Media Pla orm For MICE
News Buzz
September 2021
ACMA Appoints Sunjay Kapur President, Shradha Suri Marwah As VP For Fy2022 he Automotive Component Manufacturers Association of India (ACMA), the apex body representing India’s auto component manufacturing industry, has appointed Sunjay J Kapur, Chairman, Sona Comstar as President and Ms. Shradha Suri Marwah, Chairperson and Managing Director, Subros as VicePresident, ACMA for the 2021-22 session.
T
Announcing the appointments, Director General, ACMA, Vinnie Mehta, said, “We are delighted to have Mr. Kapur, and Ms. Marwah as President and VicePresident, ACMA. I would like to extend a warm welcome to both on behalf of the entire fraternity. “Mr. Kapur, being an industry expert, and one of the leading auto components manufacturers, comes with a deep understanding of the auto industry particularly components segment. We are sure that his rich experience and
expertise in the field will help us in taking the industry’s agenda forward. We look forward to his guidance and leadership in these difficult times,” he added. Commenting on his appointment as ACMA President, Sunjay Kapur said, “It is an honour to be appointed as the President of ACMA. The times ahead are challenging yet exciting as the industry is witnessing a transition to next generation of mobility. It is indeed an imperative for ACMA to drive change through entire component manufacturing ecosystem and help members to stay relevant with increased focus on localisation and indigenous technology development.
I am confident that with concerted efforts and support from the government and all stakeholders, we will embrace changes and steer the industry towards a brighter future and an ‘Atmanirbhar’ one.” ACMA membership of over 850 manufacturers contributes more than 90% of the auto component industry’s turnover in the organized sector.
Mr. LC Goyal Gets Extension To Continue Leading ITPO
he Government has again extended the tenure of Mr. L.C. Goyal, Chairman and Managing Director of Indian Trade
T
10 | www.exhibi onshowcase.com
Promotion Organisation (ITPO), for one year till September 1, 2022. “The Appointments Committee of the Cabinet has approved the extension in the tenure of Goyal, a 1979-batch IAS (retired) officer of Kerala cadre, as the CMD of ITPO for a period of one year beyond September 1, 2021, i.e., up to September 1, 2022 or until further orders,” an order issued by the Department of Personnel said. ITPO is the premier trade promotion agency of
the Ministry of Commerce and Industry, Government of India. Speaking to Exhibition Showcase, Mr. LC Goyal said, “I remain committed to making the new Pragati Maidan as a benchmark for exhibitions in Asia. We have already started physical exhibitions in four newly built exhibition halls. Pragati Maidan 2.0 will be a world class venue & the entire project is expected to be completed by June 2022. I am willing to extend all my support to the industry and would like to thank all the stakeholders for their best wishes.”
Asia’s Most Comprehensive Media Pla orm For MICE
News Buzz
September 2021
Public Fairs And Exhibitions To Be Allowed In Delhi airs and exhibitions will be allowed in Delhi from September 16th 2021 under a phased reopening of economic activities as the coronavirus (Covid-19) disease situation eases in the national capital. This is a result of an order by the Delhi Disaster Management Authority (DDMA) on Wednesday, September 15th 2021 which allowed the banquet halls to hold such exhibitions and fairs.
F
The order further said that business-toconsumer exhibitions will be permitted in the city from Thursday, adding that all the stakeholders organisers will have to follow the standard operating procedures (SoPs) issued by the ministry of commerce and industry. In case any violation is found, strict penal or criminal action will be initiated, it added. According to the SOPs, venue providers need to adopt strict measures which include separate entry and exit for visitors, disinfection of halls before giving possession, setting up permanent isolation centres and a well-planned
garbage disposal mechanism. Fair organisers will have to stagger the operational hours of the exhibition so that there is an organised gathering, according to DDMA order. They will also have to regularly play recorded messages on precautionary measures and good practices, besides encouraging the use of technology to minimise human interface. The organisers will also require to do a risk assessment prior to the event, considering health
and safety situation in the zones, both national and international, from where the participants may belong, the order added. The SOPs stated that the custom of ‘Namaste’ instead of handshake will be promoted at such fairs and exhibitions, adding that the Aarogya Setu mobile app is recommended for all persons manning stalls and is mandatory for those with smartphones.
Ms. Alka Nangia Arora, JS, Ministry Of MSME Assumed Charge As CMD, NSIC major positions in Government of India such as Additional Commissioner Handicrafts, Ministry of Textiles, Managing Director, Cottage Emporium, and Integrated Financial Advisor to the Western Air Command (Subroto Park) & FA Army Hospital (R & R).
s. Alka Nangia Arora, IDAS (91) has assumed the additional charge of the post of Chairman cum Managing Director (CMD), The National Small Industries Corporation Ltd. (NSIC) on 14th September, 2021.
M
On this occasion, she interacted with senior officers of NSIC and encouraged all employees to continue giving their best performance during 2021-22. Ms. Alka Arora is an industry veteran with over 30 years of the experience in diverse activities across the country. Ms
11 | www.exhibi onshowcase.com
Alka Arora is serving a Joint Secretary in Ministry of Micro, Small & Medium Enterprises and she has also served
She has also served in various capacities with the Navy as a Financial Advisor Naval Dockyard & Joint Controller Defence Accounts Mumbai & as FA to Eastern Command Army Kolkata.
Asia’s Most Comprehensive Media Pla orm For MICE
News Buzz
September 2021
REI Expo 2021 Enables The Renewables Industry To Rebound; Witnessed A Footfall Of 12,987 Buyers In Its 14th Edition nforma Markets in India, India’s leading B2B exhibition organizer, successfully concluded the three-day Renewable Energy India Expo in its 14th edition at the India Expo Center, Greater Noida. The expo was the 1st Renewable Energy Show in the world to go live with 100% physical attendees in the new normal.
I
Inaugurated by Guest of Honour Shri Bhagwanth Khuba, Honourable, Union Minister of State, New and Renewable Energy, Chemicals and Fertilizers, the show witnessed participation of visitors from cross-sections of RE sector comprising manufacturing, supply and trading industries. Some key dignitaries present at the inauguration of the expo included Government of India; H.E. Alex Ellis, British High Commissioner to India; H.E. Mr. Ugo Astuto, Ambassador of the EU to India ; H.E. Walter J. Lindner, German Ambassador to India; Shri K.S. Popli, Advisor, International Solar Alliance (ISA); Shri Narendra Bhooshan, IAS, Chief Executive Officer, Greater Noida Industrial Development Authority , Mr. Sanjeev Krishan, Chairman, PwC, India; Ms. Rony Yedidiya Clein, Charge D’ Affaires, Embassy of Israel; Ms. Natasha Zangin, Economic & Trade Counsellor, Embassy of Israel; Mr Jason Hall, High Commissioner, Jamaica High Commission; Mr Manu Srivastava, Administrative Member,Board of Revenue, Government of Madhya Pradesh, Mr. Yogesh Mudras, Managing Director, Informa Markets in India and Mr. Rajneesh Khattar, Group Director – Energy Portfolio, Informa Markets in India amidst an august industry gathering. The Expo was marked by the presence
12 | www.exhibi onshowcase.com
of top league high profile dignitaries, from ministers, to ambassadors, Bestinclass CXO's and media, all under one roof. It had over 12987 Buyers from various locations, along with fully occupied buyer seller meets, house full conference welcoming more than 70+ speakers and + 500 plus delegates. Some highlights of the conference included a power packed CEO Roundtable Conclave and the Financial Leaders Forum with representation from World Bank, London Stock Exchange and many more. The event saw more than 170 brands being represented including a UK, German, and European Union pavilion. The expo also featured an online dedicated EU Virtual Zone, that was set up to support the European participants. Speaking at the inauguration of REI Expo 2021, Shri Bhagwanth Khuba, Honourable Union Minister of State, New and Renewable Energy, Chemicals and Fertilizers, Government of India congratulated Informa Markets in India for hosting the event and said, “India's
participation in the Renewable Energy sector since the last 7 has grown manifold. India is running the world's largest clean energy programme to achieve 175 GW of renewable capacity, including 100GW of solar power by 2022 and 450 GW by 2030. It was a moment of immense pride for the ministry when the achievement of the target of 101 GW renewable capacity was announced on Independence Day this year. We have a focused approach towards turning our vision into reality. With the announcement of the National Hydrogen Mission, the aim is to make the country a global hub for the production and export of green hydrogen. Our country is also a massive producer of biomass -- close to 756 million tonnes, out of which 266 million tonnes is utilized in the manufacture of briquettes and pellets. Our efforts are also dedicated towards decarbonization of heavy industries like steel, cement and textile industries. In the coming years, the Government will be working on this aspect.”
Asia’s Most Comprehensive Media Pla orm For MICE
News Buzz
September 2021
Speaking at the successful conclusion of REI 2021, Mr. Yogesh Mudras, Managing Director, Informa Markets in India said, “This year has been remarkable as the expo returned in its physical format after a gap of 2 years. With REI Expo 2021, Informa Markets in India reinforced the bond amongst the industry, Government & Investors. The expo stands by the Indian Government’s endeavours of a quantum growth in the renewable energy sector by serving as an Industry catalyst, bringing in the domestic and International RE fraternity, including investors and technological experts all under one roof.”Mr. Gaurav Kedia, Chairman, Indian Biogas Association was glad about his organization’s decision to participate in the expo this year and said, “It is one of the most crucial events in the renewable energy sector especially after COVID-19. The need of the hour is the push-pull
concept, wherein you need proper push from many ends and pull has to come from the market. REI with its expo in physical form is bringing the pull in terms of visitors, exhibitors, and buyers. Till the time, physical events were on hold virtual ones did take place, but the eye-to-eye contact and interpersonal communication play a huge role in building strong business relationships. The turnaround of serious buyers is much greater in this expo and people are coming forward leaving their apprehensions behind seeking some opportunities which has given them result-oriented outcome.” The REI Expo 2021 was backed by the support of international and domestic exhibitors such as Adani Solar, Jakson Engg, Solis, Growatt, Premier Energies, Vikram Solar, Waaree Energies, Panasonic Life Sciences, HPL Electric & Power, Bergen Group, LONGI Solar, Goldi Solar and Skeiron Group
to name a few, besides receiving support from Indo German Energy Forum ( IGEF ), Indian Biogas Association ( IBA ), National Solar Energy Federation of India, Greater Noida Industrial Development Authority and multiple media partners. With the confidence boosting closure of REI 2021, Informa Markets is ready with its ‘Festival of Business’ initiative this festive season – a medley of 9 back-toback shows till October end, across different verticals in the physical, digital and hybrid formats. ‘Festival of Business’ has been curated to help discover the joy of in-person re-union, cementing bonds, networking, driving business objectives, spotting innovations through touch and feel, gathering marketing intelligence, and arriving at customized solutions through different platforms under the umbrella of each show.
Textile Exhibition In Surat Concludes With Positive Results eaveknitt 2021, a three-day fabric exhibition organised by the South Gujarat Chamber of Commerce and Industries (SGCCI) at the Surat International Exhibition and Convention Centre in Sarsana in Surat city, featured thousands of products from the knitting industry, technical textiles, and nero fabrics. The exhibition culminated on September 13, giving a boost to the textile industry as buyers from India and abroad had placed orders worth over Rs 100 crore. Around 23,000 people from different parts of the country attended the event, where 125 exhibitors from Surat exhibited different types of textile fabrics.
W
Along with individual firms, buyers from 20 big textile mandis including Jaipur, Banaras, Kolkata, Delhi and Chennai, and several international buyers from
13 | www.exhibi onshowcase.com
the United Kingdom, Bangladesh, Dubai and China, also visited the exhibition seeking opportunities. SGCCI president Ashish Gujarati said that India is one of the fastest growing markets for technical textiles. “The global average growth is 4 per cent, whereas India's growth rate is at 14 per cent per year. The biggest issue is that the raw material used in the production of technical textiles such as high tenacity yarn of polyester, nylon and viscose, are not manufactured in India. Union Textile Ministry should look into this aspect of capacity building and pursue the large manufacturers of yarn to concentrate on these segments. Weaveknitt 2021 was our first initiative to give a platform to the weavers to display their products. Generally, a broker or a middleman does business
between manufacturers and buyers. But this event directly benefited both parties.” He said, “The event turned out successful as the exhibitors had got orders of lakhs of meters of textile fabrics and six lakh meters of sarees made from Rapier Jacquard machines. Over 23,000 buyers visited the stalls in three days. We have taken figures from exhibitors and found that new business of over Rs 100 crore had been generated through this event. Roop Rashi Mahapatra, the textile commissioner, stated that the country may access the worldwide market via the internet platform. “At the moment, we are exporting textiles to the United States, West Asia, Bangladesh, and other countries. We receive about 60% of proposals under various programmes from Gujarat, with Surat accounting for 85% of those,” Mahapatra noted.
Asia’s Most Comprehensive Media Pla orm For MICE
News Buzz
September 2021
IIJS Premiere 2021 Signals The Return Of Physical Exhibitions At BIEC
IJS Premiere, the largest exhibition in India, post-Covid, organized by the Gems & Jewellery Export Promotion Council, got off to a glittering start on 15th September at BIEC. The exhibition being held from 15 to 19 September 2021, is a major boost for the exhibition and events industry in India.
I
The 37th edition of IIJS Premiere, organized by the Gems & Jewellery Export Promotion Council (GJEPC), is the first and the largest show held by it in Bangalore by GJEPC. IIJS Premiere 2021 was inaugurated by Smt. Anupriya Patel, Hon’ble Minister of State, Commerce & Industry, Government of India, who declared the exhibition as “open” in the presence of Sri Murugesh Nirani, Hon’ble Minister for Large and Medium Scale Industries, Government of Karnataka, Sri P. Ravi Kumar, Chief Secretary, Government of Karnataka, Dr. E.V. Ramana Reddy,
15 | www.exhibi onshowcase.com
Addl. Chief Secretary, Department of Commerce and Industries, Government of Karnataka and Sri S. Suresh Kumar, Joint Secretary, Department of Commerce & Industry. Sharing her views, Smt. Anupriya Patel said that the gems and jewellery industry contributes to around 7% to India’s GDP with around $43 billion exports. Expressing his thoughts, Sri Murugesh Nirani said that Karnataka will extend all possible support to gems and jewellery industry to set up their units in an exclusive park which is being set up in Gulbarga. Colin Shah, Chairman, GJEPC informed the audience that this edition of IIJS is the largest ever show being held by GJEPC with 1300 exhibitors occupying an exhibition space of 77,200 square metres in 5 halls with more than 18,000 registered visitors till the first day of the show. An event of this magnitude needs a great venue, so we are glad that
BIEC stepped up to help us organize it. Shailesh Sangani, Convener, Exhibitions, GJEPC thanked the Karnataka government for extending all possible support to organize the show seamlessly. Vipul Shah, Vice Chairman, GJEPC, Mahender Kumar Tayal, Regional Chairman, Southern Region, Shailesh Sangani, Convener, National Exhibitions, GJEPC, Mansukh Kothari, Co-convener, National Exhibitions, GJEPC and Sabyasachi Ray, Executive Director, GJEPC, were also present at the inaugural ceremony. Sharing his views on the opening of the exhibition, V. Anbu, Director General & CEO, IMTMA and BIEC said, “We are happy that exhibition industry is able to re-start its journey once again after a brief challenging period. We are thankful to the organizers of IIJS to organize such a great show at BIEC. We wish the organizers a great outcome from the show.”
Asia’s Most Comprehensive Media Pla orm For MICE
News Buzz
September 2021
IEIA SkillForce Initiative Launched
ith an aim to raise the standards of service delivery across the exhibitions sector in India, Indian Exhibition Industry Association has spearheaded a special initiative titled ‘IEIA SkillForce’. A dedicated taskforce comprising members of the association has already set the ball rolling to achieve the goal of raising the standards of service delivery across various functions involved in exhibitions management, with its first physical meeting held on September 07, 2021 in New Delhi.
training programs for different occupational roles related to the sector. IEIA envisions to further engage its members for participation and contribution in the focus groups that will dedicatedly work as part of the team.
As a next step, 4 rounds of einteractions have been planned with members representing Organisers, Stand Contractors, Venues & Support Service Providers, and Freight Forwarders in the coming days for developing Industry standards and the roadmap for imparting skilling &
IEIA invites industry players to associate and be a part of this GROWTH STORY of the Indian Exhibition Industry as we look forward to an industry-wide transformation taking shape with this initiative, much aligned with the Govt. of India's vision of #atmanirbharbharat.
W
16 | www.exhibi onshowcase.com
“IEIA aims for a holistic development of the sector through the ‘Skillforce’ initiative with representation and equal participation of the members of our association”, stated Ms. Sonia Prashar President, IEIA.
Members of IEIA Skilling Taskforce Ÿ Ÿ Ÿ Ÿ
Ÿ Ÿ
Ÿ Ÿ Ÿ Ÿ Ÿ
Mr. Abdul H. Khan, IEML Mr. Anamitra Mukherjee, Schenker India Mr. Dayaker Reddy, IPAMA Mr. Dharampal Singh Malhotra, Namdhari Events & Promotions• (EC Representative & Chairperson of the Task force) Mr. Gurvinder Singh, EEPC India Mr. Jagdish Patankar, M. M. Activ Sci-Tech Communications (CoChair of the Task force) Mr. Max Fernandes, Informa Markets India Mr. Sanjay Wadhwa, Swift Corporation Mr. Satyendra Mehra, NuernbergMesse India Mr. Sudhir Dhavan, R. E. Rogers India Mr. Uma Menon , Rudraa Communications
Asia’s Most Comprehensive Media Pla orm For MICE
Cover Story
I
September 2021
n Conversation With LC GOYAL
CHAIRMAN AND MD, INDIA TRADE PROMOTION ORGANISATION (ITPO) The redevelopment of Pragati Maidan is a project of national importance and envisages setting up of a world class iconic state of the art International Exhibition and Convention Centre (IECC) with latest modern architectural design. According to the direction of Prime Minister Narendra Modi in December 2015, a comprehensive revamp plan of Pragati Maidan - called the Integrated Exhibition-cum-Convention Centre (IECC) project - was conceptualised by the India Trade Promotion Organisation (ITPO). The Cabinet Committee on Economic Affairs approved it in January 2017 for implementation in a mission mode. The scale and size of the IECC project - with an estimated cost of Rs 2,698 crore - is enormous. It has a total built-up area of 4.2 million sq. ft, comprising an iconic, world-class convention centre that can accommodate 7,000 people in a single format, six modern exhibition halls with an exhibition area of 1.5 lakh sqm and plenty of underground parking facilities and good infrastructure connectivity to encourage use of public transportation, but also allow roads to decongest fast. The exhibition and convention centre is located 18 km from the international airport and only 2.5 km from the main business area of Connaught Place. The redevelopment of the 50-year-old exhibition centre, Pragati Maidan Complex, is about to finish. Even though the old complex was India's leading exhibition centre, the introduction of the new and modern world class Integrated-Exhibition-cum-Convention-Centre, IECC, will make it even better. The plan also envisages monetisation of 3.70 acres of land at Pragati Maidan by allowing a third party to set up a 5-star hotel. The convention centre is the masterpiece of the project. It will be a 36.4-m-tall structure on a raised platform with elliptical façade, modern architecture and unique artworks with inspiration from Parliament House and Rashtrapati Bhawan, with a huge front plaza that, inter alia, includes a 7,000-sqm water body with a laser musical fountain It also includes a comprehensive traffic decongestion plan including an underground tunnel passing through Pragati Maidan, and making Mathura Road signal free, with a basement parking facilities for 4800 vehicles.
18 | www.exhibi onshowcase.com
Asia’s Most Comprehensive Media Pla orm For MICE
Cover Story
September 2021 On the occasion of his renewed term extension, Exhibition Showcase spoke to Mr. L. C. Goyal, CMD of ITPO. Mr. Goyal has been at the helm of affairs since the beginning of this mammoth project. L. C. Goyal is a member of the Indian Administrative Service (IAS) belonging to 1979 batch, Kerala cadre and presently Chairman and Managing Director (CMD) of India Trade Promotion Organization, a miniratna Public sector undertaking (PSU). In his long career, he has held many key senior management positions at the Center as well in the Government of Kerala. Speaking to Exhibition Showcase, Mr. LC Goyal said, “I remain committed to making the new Pragati Maidan as a benchmark for exhibitions and conventions in Asia. We have already started physical exhibitions in four newly built exhibition halls. Pragati Maidan 2.0 will be a world class venue & the entire project is expected to be completed by August 2022. I am willing to extend all my support to the industry to come out of the Covid induced current difficult situation. In an exclusive interview, he spoke in detail on the latest developments of the revamp of Pragati Maidan in its 2.0 avatar.
ES. Many congratulations on your extension as the CMD of ITPO. What would be your key priorities in the coming one year? LC Goyal. First priority is to complete this entire project within the stipulated time. Certain segments of the project like 4 exhibition halls and entire traffic component of the project are ready for a formal launch within 3-4 months. However, the entire IECC project is now scheduled to be completed by August 2022. Another priority is to make sure that our industry comes out of these stressful conditions and reboots itself in terms of physical events, exhibitions and conventions ES. What are the latest developments of the revamp of PragatiMaidan? Please share the timeline of construction. LC Goyal. Four exhibition halls comprising exhibition area of 50000sq. mts. are ready and we have applied for various mandatory completion certificates. Another component is traffic decongestion plan. This unique initiative, first-of-itskind, would go a long way in ensuring comprehensive traffic solutions to decongest traffic in and around Pragati Maidan and also providing huge relief to the general public. The site will have 6 underpasses and a main tunnel for smooth movement of traffic in the region. Serving as the focal point of this traffic intervention is a 1.1 km 19 | www.exhibi onshowcase.com
tunnel, which will run across Pragati Maidan, starting from Purana Qila Road up to Ring Road. One of the biggest beneficiaries of this six-lane tunnel will be the Mathura Road, which is dotted with frequent traffic signals. It will also reduce significantly the vehicular pollution levels in this area. The Pragati Maidan tunnel and four underpasses near Delhi Public School, Mathura Road, Kaka Nagar and Bhairon Marg are likely to be opened by November, 2021. The tunnel is passing beneath seven relevant tracks, so it required a lot of coordination with different departments like Railways etc. The work on traffic management in and around the place has been going on simultaneously with the project. Main tunnel is 95% complete, four underpasses are 99% complete and other two will be completed in another few weeks. This intervention was absolutely necessary. But for this intervention in terms of traffic decongestion, the IECC project would not have made much sense. And right in the beginning, I had asserted this. The above-mentioned components are ready to be launched in three-four months. The rest of the project is to be completed by August 2022. The third leg of this complex will be building of a 5- star Hotel which has been delayed due to the pandemic. Hopefully, it will come up in another 5-6 years.
Asia’s Most Comprehensive Media Pla orm For MICE
Cover Story
September 2021
ES. Earlier Pragati Maidan was known for trade fairs and exhibitions, but now with PragatiMaidan 2.0 coming up, can we say that it will become a MICE hub? LC Goyal. The redevelopment of Pragati Maidan as a modern, up-to- date centre for holding global conferences and exhibitions, will include creation of a modern Convention Centre with a seating capacity of 7,000 persons. The convention centre will include 26 meeting rooms of different seating capacities, special areas for highlevel and international dignitaries. Convention Centre is the master-piece of the entire project. It has a grand architectural design with beautiful columns. It has unique
the challenges have made the journey very exciting too. The main challenges included getting vacated the pavilions occupied by state governments and central ministries, demolition of the Hall of Nations and the Nehru Pavilion, seeking statutory clearances, defending as many as 14 cases (including those at the National Green Tribunal) against the project, resolving intricate issues relating to shifting of utilities by multiple agencies, finding funds for the traffic decongestion component, handling procedural delays in securing approvals for the project as well as for monetisation of land for the hotel. The timelines for the IECC project and traffic
Pragati Maidan 2.0 was an idea whose time had come: L C Goyal, CMD, ITPO
Indian artworks. It's going to be unique in terms of both internal and external facade. The convention centre is to be serviced by entry and exit points from Mathura Road, Purana Quila Road and Bhagwan Das Road. There are huge convention facilities. Mega conferences, both domestic and international, will be held there. Pragati Maidan 2.0 will be not only be known as an exhibition venue, but also as a landmark. Pragati Maidan 2.0 will be a world class MICE complex. ES. You have built the project brick-by-brick. You were dealing with so many different agencies regarding this project. What were some major challenges that came your way? LC Goyal. This has been a difficult journey indeed – full of challenges and hurdles given its sensitive location But 20 | www.exhibi onshowcase.com
decongestion interventions have undergone revisions, mainly due to unanticipated factors such as long construction bans in the NCR due to poor air quality in the winters of 2018-19 and 2019- 20, followed by the impact of the Covid-19 pandemic. But all issues have been handled successfully. In the next few months, shape of the project will be more pronounced. It will be a historic day when this entire project will be launched. ES. Due to pandemic and challenges, has the budget estimation also gone up? LC Goyal. No. This is an EPC project. It means design, engineering, procurement and construction. Being an EPC project, there is no cost escalation. Covid has only delayed the project. There is no cost escalation unless I have expanded the scope of the project, which I have done
Asia’s Most Comprehensive Media Pla orm For MICE
Cover Story
September 2021
in some cases to meet the requirements of G-20 and that of exhibition industry. ES. How competent has your team been during these times to help you to lead this project? LC Goyal. The main interface with contractor/vendor is through the Project Management Consultant i.e. PMC. They only have invited bids, selected the vendor and made agreement with the vendor. The vendor interfaces with them. As far as ITPO’s role is concerned, I monitor the project every ten days along with the stakeholders and other agencies involved with the project. When I monitor and review the project, my team is with me. I prefer a small team and hands on approach. We have been able to closely monitor the project through a small engineering set in ITPO. It is primarily PMC that is to make sure that the contract is followed, specifications and quality are maintained, formalities ensured, and no slippages are there in the completion timelines unless valid reasons are there. At my level, I do not take more than 48 hours to do what is required of me concerning this project. All the decisions are taken timely and effectively. ES. Your project will have huge implications for the growth of Indian exhibition as well as convention industry. Do you plan to have a team to bid in foreign countries to attract conventions and major events in India and in PragatiMaidan? LC Goyal. That is true. This project is a huge resource and should not go under- utilised. We have to strengthen our marketing strategies here. I have taken steps to strengthen my marketing division. We might look for outside expertise to help us guide in this complex process, both in India and abroad. ES. ITPO comes under the Ministry of Commerce and MICE comes under Ministry of Tourism. Do you plan to have any synergy with Ministry of Tourism to charter the growth story ahead?
21 | www.exhibi onshowcase.com
LC Goyal. There is no structured mechanism as of now. True, we need to work in synergy. There have been some proposals in this direction, which may be revived at the appropriate time. ES. This project is going to add muscle to ITPO's standing on the global stage. What implications do you foresee this project will have on the Indian exhibition industry? LC Goyal. The revamped Pragati Maidan will be a unique landmark enriching the skyline of Capital city and an iconic symbol of new India. The exhibition and convention industry in India and globally is upbeat and excited about the upcoming state of-the-art complex. Over the years, it will be useful to evaluate the vital role the new Pragati Maidan would have played in the country's economic progress and its growing stature as an emerging global superpower. ES. This pandemic has brought a lot of strife to the industry. The organisers and service providers have been adversely affected. How does ITPO plan to support the industry in these tough times? LC Goyal. ITPO has announced several relief measures for cancellation/re-schedulement of events due to the COVID-19 pandemic. I have done away with all the penalties. Organisers may reschedule events without any penalty being levied provided the request is conveyed to ITPO at least 15 days prior to the start of the tenancy. ITPO has always stood with industry in these difficult times and has issued a list of concessions/ relaxations to the event organisers during the financial year 2021-22. Last month also we have come up with more extensive concessions. We have given 20% discount till December end. We are there for the industry. Industry should come and tell me what they want. If industry is not capable to use this resource, then it is of no use. We have to work together and ensure that exhibition and convention industry comes out of this difficult time. Industry has the resilience and strength to bounce back. The idea is to make sure that events are held and more importantly, industry should come back to pre-Covid levels.
Asia’s Most Comprehensive Media Pla orm For MICE
Interview
September 2021
Exhibition Showcase Talks To Seema Srivastava, Executive Director, India-International Textile Machinery Exhibition Society ES. The India ITME Society has been successfully serving the industry for 40+ years now and hosts 3 Mega International Textile Technology events in India addressing different aspects of industry requirements and focusing on future technology. Exhibitions have played a pivotal role in ITME's journey. Please share with us the legacy of India ITME Society and its incredible journey over the years with major milestones achieved since its inception. Seema Srivastava. The India ITME Society has been serving the Textile Engineering industry for 42 years now. Our first Executive Director Late Mr. N. G. Abhyankar I.A.S., Finance Secretary Govt. of Maharashtra, who along with along with major industry stalwarts from Textile engineering industry formed India ITME Society to support and promote Indian capabilities in manufacturing most modern machinery in India apart from establishing India as a major hub for Textile Engineering & Allied Industry. Keeping in view the size of domestic market, our focus is on linking isolated small and medium buyers and sellers to the larger ecosystem and enabling customer connect throughout the globe. Our flagship event was always the India ITME event, of which we have now held for 4 decades. In 2015, we launched “Global Textile Technology & Engineering Show (GTTES)”, which was meant to link European textile machinery sellers to small and medium buyers in the burgeoning Asian market, especially within the post spinning and weaving sectors. In 2020, we held the first International Textile Machinery Exhibition (ITME Africa 2020), to link the African technology demands to Textile engineering & technology solutions. ITME Society also offers trade enquiry services to help our customers generate leads and access specific products worldwide, as well as supports education and research through various programmes in collaboration with foreign
22 | www.exhibi onshowcase.com
Asia’s Most Comprehensive Media Pla orm For MICE
Interview
September 2021
Global Connect Initiative - Panel Discussion
universities. Moving with time, ITME Society has initiated multiple programs to Encourage Women Entrepreneurship in Textile Engineering. Recently ITME Society worked with MSME and Project “Siddhi” towards improving lives of women weavers in Madhya Pradesh. Under this scheme personal hygiene training and facilitation for girls in the age group 12 to 18 years for period of one year was launched. Another major milestone is our collaboration with ITCUN for promoting India- Africa business, skill development and technical education. Under this ITME Society facilitated donation of weaving machine to from India to Bahir-Dar university, Ethiopia to support hands on technical training to students. India ITME Society works towards 360 degrees development for Textile Engineering Industry in India & focuses not only on Trade & business aspect but also nurtures the future talent of the Industry. In short, we are right in the thick of it and look to be so, for the foreseeable future! ES. As a pro-active industry body, please share with us how difficult it has been functioning in the midst of a pandemic and what value could you generate for your members during this difficult period. Seema Srivastava. Like every industry, the Indian textile industry is no exception to the pandemic slowdown. For a period of about 7-8 months, all activity almost came to a standstill in the textile and textile machinery industries. Imports of raw materials, machinery components, and other goods arrived, but there were legal obstacles to moving them to factories, resulting in heavy demurrages and detention charges. For the exhibition industry, the coast was clearer, but the result was the same: we could not organize physical exhibitions. We had to adapt to virtual events to keep generating value for our members who were 23 | www.exhibi onshowcase.com
all facing hardship. That being said, we’re looking with hope at the future, as the vaccination cycles make their mark. The best of business rests on public, face-to-face interaction and we know face-to-face interactions will return to our industry soon enough. Virtual Buyer- Seller Meet, Textile Exchange 2021, Technical Lectures for Students all were conducted virtually. In fact apart from our Exhibition Society delivered most of its activities virtually ensuring that Indian Textile Engineering Industry remained visible and engaged with global customers/associates. ES. The textile industry in China is the largest in the world in both overall production and exports. Globally, India still lags behind China in the textile machinery industry. What would be your thoughts and tips for India to improve its standing on the global level in this sector? Seema Srivastava. China’s excess capacity in fibres and yarn will continue to affect the domestic Indian industry, as it disseminates cheap products in the Indian market. And China’s raw material input, labor force, and infrastructure considerably outstrips India. On the other hand, last year’s Xinjiang cotton issue opened up old wounds in the ChinaUSA trade war. Added to the onset of the crisis, the American market is looking for alternative sources for supplies. Within this gap, India can make a difference over the next decade, but I would not want to suggest that our separate nations are on the same level. For now, it is not a competition and it need not be one. ES. You yourself have been a very prominent face in the India ITME's journey. Please tell our readers about your successful journey over the years since you started your association with ITME. What major milestones and achievements do you especially cherish in your heart with regards to making ITME's exhibitions par excellence?
Asia’s Most Comprehensive Media Pla orm For MICE
Interview
September 2021
Seema Srivastava. When I joined in 2009, immediate task in hand was to modernize the operational aspect of ITME exhibition. With great satisfaction I can say, India ITME events are conducted now with precision and quality using most modern apps and technology. Another scintillating task I undertook was to Conceptualize, plan & execute 2 new exhibitions each with different focus and expanding into overseas market as exhibition organiser. Establishing successful MOU’s with international industry associations of various countries thus increasing Society’s global connect tremendously. Being a woman myself, working for upliftment of rural and tribal women through skill development program, encouraging girl students through internship etc. are all well cherished memories and experiences for me. ES. You have been a prominent face in the Indian exhibition industry. Please share with us your thoughts on the challenges surrounding the Indian exhibition industry? Seema Srivastava. Indian Exhibition Industry has to have a defined structured growth path and pursue it. As of now, we lack clear frame work to pursue a purposeful growth, influence domestic and international exhibition policies. Proper Skill training program, Common Safety and service standards for events / Exhibitions, venues, service providers etc. have miles to go to reach global levels. Cooperation with state and regional government agencies needs to be addressed to provide seamless experience to participants in terms of travel connectivity, information, permissions, tourism options, public transport facility. Unless trade fairs / exhibitions are considered as an important activity for business growth, tax revenue and foreign exchange revenue for government, employment generation etc by governing authorities, exhibition industry 24 | www.exhibi onshowcase.com
will continue to be viewed as unorganized sector. Covid pandemic has taught us that lesson very well isn’t it? And how much prepared are we for such future calamities as an industry. ES. You are a member of the Steering Committee of the newly formed body for exhibition organizers - CIEO. We would like to know what prompted you to be a part of this initiative especially when there is already an association i.e. IEIA which has been advocating the concerns of the industry stakeholders. What concerns are being addressed at CIEO and has there been any breakthrough so far? Seema Srivastava. I am a member of IEIA & appreciate the association for its work & all its efforts towards betterment of Exhibition Industry. I believe IEIA has a strong role to play in the growth of Exhibition Industry in India & should carry on its responsibilities diligently. However, being heterogeneous IEIA is unable to focus on needs of a specific segment. This apparently was felt and identified by service providers and logistic segment and all have formed their own association to address their needs. In fact exhibition organizers are the last to take this step. Last 1.5 years of disruptions to normal way of conducting business brought in a realization that we as exhibition organizers, who initiates an event, takes all the risks of investing time and money, need to have a homogeneous and exclusive platform to present and discuss our concerns with focus and practicality. Our challenges as organizers are very different from venue owners, or logistics services or any other services which form part of exhibition industry. Extended Pandemic crisis brought the hard realization of the fact, that we organizers didn’t have an exclusive or unified collective voice so far in our country and how crucial it is to have one for our survival and future.
Asia’s Most Comprehensive Media Pla orm For MICE
Interview
September 2021
We also realized that, it is a necessity for us to stand united, think out of the box, Adapt to the changes and take bold steps in order to grow and evolve successfully into an organized sector recognized by government. These very emotions and thoughts shaped CIEO or Council for Indian Exhibition Organizers: an exclusive forum which brings an identity, unified voice and one umbrella for organizers to stand under. This is the first ever such forum in our country - which is – FOR the organizers, BY the organizers, and OF the organizers,– a truly democratic collaboration of exhibition organizers and the exhibition industry. ES. As a largescale organiser of a live machinery show that involves huge venue space, your relationship & coordination with the venue requires a special mention. Also because venues are very important stakeholders in the event ecosystem. What do you feel about the rapport of the organizers and venues in India and whether any concerns & challenges exist in their equation (both in precovid and post-covid scenario)? Also, If there are challenges then how can they be addressed? Seema Srivastava. India ITME Society has been organizing industrial business exhibitions with live machinery display in India since 1979, when venues were not available in India. We organized our first event in open ground & subsequently shifted to NESCO which was a factory facility initially. INDIA ITME is one of the 1st exhibition was held at NESCO. Thus NESCO & India ITME Society share long term association since 1979. Subsequently we also held India ITME event in BIEC, Bangalore & the 11th Edition in 2022 is scheduled at IEML Greater Noida. Providing facility for full venue Industrial Exhibition is complex and requires excellent co-ordination between organizers & Venue. I appreciate & thank all 3 venues & its team for their exemplary co-operation & support to India ITME Society over the years. From no venue, India now has multiple venues of different size and advantages in all metro cities and 2 tier cities. However, still our country has miles to go before we can become boast of being Exhibition destination with world class Venues with size, coordinated services, infrastructure and other conveniences. As I pointed out earlier, this has to be coordinated effort not just by venue owners, but also government bodies. Now these are regular issues, not specific to current pandemic situation. With all events being postponed last year and this year too, venues and all other service providers have to pitch 25 | www.exhibi onshowcase.com
in to restart the industry. Concessions on space rental or services, affordable paneled services, flexibility in hiring self selected service providers all will help an organizer to revive shows and business. Mind you, organizer has to offer many discount to participant and absorb all additional costs as well as suffer from reduced booking and as such reduced income, that too after long 20 months of no income as on date. ES. While exhibitions are a catalyst for several industries, the exhibition industry itself is badly hit by the pandemic and were amongst the first to close down and will probably be the last one to open. What are your thoughts on the ongoing situation of the exhibition industry and the future that it beholds? Seema Srivastava. The future is hybrid. We will continue to have physical exhibitions after the pandemic subsides, but the exhibition industry will also incorporate an increasing number of virtual events. The logistics required for virtual events is considerably more manageable than for physical events, and that will allow the exhibition industry to hold several buyer-seller meets in a short period of time. From our side, we held a 3-day virtual event in December 2020, which included a buyer-seller meet with 284 exhibitors from 18 nations and 1,767 buyers from 57 nations. In April 2021, we held another 3-day virtual event called the ‘TextilesExchange 2021.’ This facilitated more than 700 meetings between buyers and sellers. In my experience, the exhibition industry will continue to create business, and in situations where applicable, will adapt through the digital sphere. There is no panic; in fact, we are looking forward to a rich vein of virtual business in the months before the 2022 exhibition.
40th Year Celebration
Asia’s Most Comprehensive Media Pla orm For MICE
Interview
September 2021
ES. According to your expertise & knowledge, what would be the top trends we can expect to witness in the Indian Exhibition ecosystem in the new normal after COVID? Seema Srivastava. As we move forward into 2021-22, I see confidence rising in the industry. Slowly, business will go back to normal. We have estimated that it should be safe to return to physical interactions by the end of 2022, which is why we have postponed our ITME exhibition to 2022 December. On the topic of trends, as I already mentioned, I see the industry will adapt to hybrid versions of exhibitions, with more virtual and digital events. ES. We are witnessing growing usage & advancement of technology in every industry? To what level do you feel our industry should embrace technology and do you feel it has some negative aspects too in regards to our face to face industry? Seema Srivastava. Nothing can replace face-to-face business interaction. Business is deep and nuanced, even more so the textile machinery industry. If someone is looking to buy a high-speed jacquard loom that costs 5 lakhs, they would usually prefer to see it in person and test its various functions and compatibility. The eye of an industry expert may not be able to use its potential over virtual mediums and video conferences. Human relationships just seem to thrive in real-life conditions. Having said that, the virtual medium does allow us flexibility and cost-friendly options, so we will surely be using virtual events as well. ES. What are ITME Society's upcoming plans in regards to exhibitions?
26 | www.exhibi onshowcase.com
Seema Srivastava. As I mentioned before, the future is hybrid. The Society is looking forward to organizing as many virtual buyer-seller meets as possible. The success of our prior virtual meets encouraged us to try out the format more frequently. One aspect of the meet that we want to continue was the virtual networking lounge, which enabled informal interactions between buyers and sellers. This increasingly informalized the setting and opened up a greater number of business interactions than were possible in fixed meetings. For physical exhibitions, we have the India ITME planned in December 2022, and the GTTES and ITME Africa in 2023. ES. Finally, what would be your message to the industry? Seema Srivastava. I would want the industry to look ahead with optimism. As the pandemic subsides, we have a lot to be thankful for. India still has one of the largest labour forces in the textile industry, and the cost of manufacturing of spinning machines in India is already one of the lowest in the world. The world will continue to look to us for business opportunities, even in American markets. Under the 2020-21 Union Budget, a National Technical Textiles Mission is proposed for a period from 2020-24 at an estimated outlay of Rs. 1,480 crore. The Indian government is also enabling the Amended Technology Upgradation Fund Scheme (ATUFS), a credit linked Capital Investment Subsidy (CIS) scheme during 2016 to 2022 with an outlay of Rs. 17822 crore for the modernization of the industry. I can see us recover all that we may have lost in 2020-21, and get back to tried and tested ways.
Asia’s Most Comprehensive Media Pla orm For MICE
Interview
September 2021
In Conversation With Gaurav Juneja, Director, MEX Exhibitions Gaurav Juneja. In 2020 a lot of virtual buying was happening. But with the show coming back on the ground, we see that people were eager for face-to-face interaction, to have a touch and feel of the product and make their buying decisions after an interaction, after a touch and feel of the product. So this platform of exhibitions is there to stay and to grow and cannot be substituted for anything else. We see a bounce-back of the industry with the re-launch of the show. ES. According to the reports, the Indian gifting market is projected to grow significantly, from an estimated $ 119 million in 2019 to $ 159 million by 2025. What is your forecast in terms of the trends that will shape the gift industry in India?
ES. Gift world Expo is one of the successful trade exhibitions held post-pandemic. What were the key highlights of the Gift World Expo 2021? Gaurav Juneja. Gifts World Expo aims to get the latest trends in the gifting industry to suit all budget ranges. Held at Pragati Maidan, New Delhi, from 9-11 September, the 2021 Edition was organized specifically to target the post-pandemic market and get back to business! Ten different segments were key highlights of the show: Corporate Gifts & Premiums, Health & Hygiene Products, Custom Branding Machinery, Electronic Appliances & Gadgets, Awards & Rewards, Home Decor & Handicrafts, Houseware & Home Furnishings, Office Supplies & Stationery, Gourmet Hampers, and Gold & Silver Gifts. Thereby, catering to Celebration Gifts, Festive Gifts, Corporate Gifts, and Promotions. ES. Each year we talk about the problems, and now we are starting to see some subtle and not-so-subtle shifts from the worries of 2020. What do you think are the biggest challenges surrounding this sector?
27 | www.exhibi onshowcase.com
Gaurav Juneja. The post-pandemic market has seen a shift in the kind of products that are in demand. There has been a new category on health & hygiene products that has been added. That has also become an integral part of the gifting now. ES. What are your upcoming plans in regards to your shows in India? Gaurav Juneja. The plans are to hold exhibitions keeping Covid Protocols in mind and following the social distancing. Planning more and more entry by invitations and targeting selected prospective buyers to ensure that business happens as usual and also health and safety standards are taken care of. The shows will be held keeping all the protocols in mind. While focusing more on buyer-specific campaigns so that the crowd is more filtered and more fruitful for the show and for the exhibitors exhibiting their products. ES. How do you ensure that visitors are directed towards their chosen segments of interest and can efficiently use their time at the expo? Gaurav Juneja. We have tried to flag every booth marking the board segments it caters to so that buyers with interest in that particular segment enter the booth.
Asia’s Most Comprehensive Media Pla orm For MICE
Interview
September 2021
The entire expo is planned well in advance. We create a floor plan that very much suits even a first-time visitor. Every segment is categorized and exhibitors matching with that segment, represent their booth accordingly. As mentioned earlier, this edition comprised ten segments. For example, if visitor A is looking for home decor products, he/she will find all the products for home decor in one segment which is well labeled to be visible from a distance. This will ensure that visitors are directed towards their chosen segments of interest and can efficiently use their time at the expo. For any help, we have our organizing office at the show. ES. Normally, Gift World Expo witnesses participants from all across the nation & also had records of successful editions previously. What was the response to this edition of Gifts expo 2021? How has the post-Covid-19 scenario changed the overall experience of the show? Gaurav Juneja. This year also we had exhibitors from all across the nation though the size of the show was smaller. But we had buyers from Maharashtra, Rajasthan, Central India, Southern India & Northern India, which was very encouraging. Also the feedback from exhibitors told us that the less serious buyers were not seen at the Expo. Everybody who visited had their specific requirements and was there to do real business. There was also an increase in the number of corporates attending the show.
Gaurav Juneja. We are very focused on our shows and we put in a lot of effort to make every show very successful in terms of creating the right platform for both buyers and sellers to interact. Our campaigns are very specifically targeted at the industry profile and the exhibit profile. They act as the growth engines for the particular industry segment and are the most sort after platforms for doing business. ES. What have you done to keep the visitors safe on the day of the event? Gaurav Juneja. All the norms for preventing the COVID19 were strictly followed throughout the show. Announcements at regular intervals to wear a face mask and sanitize hands were followed. Our staff was available all the time during the show to monitor the social distancing regulations. ES. What differentiates GWE immediately from other shows. How has it grown to become one of the biggest shows on corporate gifting in India? Gaurav Juneja. We have tried to cover the maximum segments possible and to categorize the show as per the varying demands of the buyers. We tried to include all the budget range gifts so that complete sourcing can take place at the show. Also, we have a very strong data bank built over the years which is refined every year to ensure that the right kind of buyers come to the show.
ES. What kind of an overall impact do your shows make on their respective industries?
28 | www.exhibi onshowcase.com
Asia’s Most Comprehensive Media Pla orm For MICE
Interview
September 2021
Exhibition Showcase Talks To Kush Kapoor CEO, Roseate Hotels & Resorts & Chairman, National Council On Tourism & Hospitality, Assocham ES. You have joined as Chairman of the National Council on Tourism and Hospitality, ASSOCHAM, which is one of India's largest and most influential chambers of commerce. How are you preparing for challenges that lie ahead? Kush Kapoor. I am confident with the team I have & the support from Assocham fraternity, I will be able to deliver the output expected from me. Our focus will be on key areas and we will try to address them in the Best possible manner by acting as a catalyst between Tourism Industry, various stakeholders & Govt. bodies. As we are moving out of 18 months long lockdown period and as domestic Tourism has shown Great support to the economy, we are confident that the future ahead will be a Blessing for all of us. ES. With over 22 years of experience in this industry, we
29 | www.exhibi onshowcase.com
would like to know about your professional journey, major challenges faced and milestones achieved over years. Kush Kapoor. A life without a challenge is a lazy life. I have always loved challenges and prefer always looking at the positive side of life. Our Failures always are our stepping stone to success and they always teach us Great experiences. We only need to keep a positive attitude towards life. I always say that “ If I can do this, you all can do it much better & faster than me. “ I was fortunate to start my career as a room boy in Oberoi Hotels, moved ahead to work as a laundry valet, matrimonial agent, a steward and later a receptionist before moving up the ladder of my career. Its been an immense learning all through these years. I have made many mistakes and always learnt from them as I do believe in 6 Fs ( fail first, fall forward, fail fast ). You only have 24 hours in a day,
Asia’s Most Comprehensive Media Pla orm For MICE
Interview
September 2021
hence need to priortise your time and energy in the right direction as both time & energy are limited. ES. What do you think it takes to succeed in this industry? Kush Kapoor. Hospitality industry is one of the easiest industries to work in ( as per me ) as whatever do at home ( receive your friends & relatives, prepare the best food, show them your home, see them off & keep in touch ) you do the same thing in a hotel industry as well. Its only that you get paid for doing the same thing in a Hotel unlike at your home. It’s a fun & equally challenging industry, however if you love meeting & solving the concerns of Guest & your team, time flies away very fast teaching you & giving you immense memories to cherish. ES. Roseate Hotels and Resorts is a luxury hospitality brand that offers a global collection of one-of-a-kind stay experiences. What makes Roseate and Hotels stand out from other properties you have worked in? Kush Kapoor. It’s the flexibility to take decisions at all times to ensure your team & Guest are happy, satisfied which makes a huge difference in Roseate Hotels & Resorts. As a CEO, even I am out of having any office, without any E.A. we all work together from our work stations without any offices being given to anyone, without any doors, cabins which makes it a complete Transparent environment to work in which is loved by everyone at work. We always ensure to compete with our yesterday and try to do atleast one different thing everyday which adds value to the whole system. ES. Two things you would like to change in the industry. What can we expect in the coming years? Kush Kapoor. Use of technology In the most efficient & effective manner having a synergy between human capital & Artificial intelligence. Secondly, to bring Indian Hospitality to the World map. ES. How do you see the hospitality industry evolve in postCOVID? What would constitute the new normal hotels? Kush Kapoor. Flexibility, sticking to your basics when it comes to Hospitality will always be the key in any industry. There are numerous brand who have perished in the last 18 months & many Brand have evolved, its always survival of the fittest in any industry. We at Roseate Hotels & Resorts have been fortunate enough to make some Great innovations ( our own bottling plant, generating water from moisture, 24 X 7 access to anyone who wishes to see their food being prepared by our Chefs in our kitchens, opening of our Cafes, biggest Iskate ring in India, etc. and many more innovations have been done by us in the last 15 months ) which will take us a long way ahead. ES. What should hotels be thinking beyond health and 30 | www.exhibi onshowcase.com
hygiene to attract guests? Kush Kapoor. I always refer & prefer sticking to basics & use a 4 letter word for success ( TIPS – Transparent, innovation, Passion, Simple ). Keep your business as simple as possible as we are human being handling human beings and every human being loved being spoken and loves to talk to someone who addresses and resolves his or her concerns. If we learn how to manage ones EGO, we can work anywhere in the World. ES. Increasingly, hotels are connecting with their guests on social media. What are your social media and online marketing strategies and how well has that worked? Kush Kapoor. Our social media & marketing strategies are always aligned ensuring we connect with our partners, Guest, team members and always create an emotional bond with them. Our social media messages always talks about the human life, nurturing the talent, taking care & providing support to the community and I believe this has really worked well for us. ES. What have been the crucial lessons learned and how has that helped changed your strategy? Kush Kapoor. Be your competition, keep competing with your yesterday. Forget what you did yesterday, learn from your mistakes & moves ahead. Make mistakes & keep learning as this is the Best way to grow faster. ES. While managing your time and deciding when to take breaks on a tight schedule, we are eager to know what keeps you busy when you are away from work? Please tell us about your hobbies that help you to relieve stress by keeping you engaged in something you enjoy. Kush Kapoor. My day starts at 3:45 am when I wake up, go for a jog & walk, do my morning meditations & plan my day ahead. I love controlling my inner self which always provide me immense energy to handle entire day challenges. My day ends around 11:00 pm and I sleep peacefully ensuring I did whatever best I could do on that particular day. In order to get something different & new in life, you will have to something which you have never done in life. NEVER EVER QUIT. ES. Any message that you would like to share with us. Kush Kapoor. 3 things. Make sure you know your WHY – why you are doing what you are doing. Make sure you know your goals. Know the process you have to follow to achieve your goals. Ÿ Know what you will have to sacrifice in order to achieve your goals Ÿ Ÿ
Asia’s Most Comprehensive Media Pla orm For MICE
Interview
September 2021
Ras Al Khaimah Tourism Development Authority
Exhibi on Showcase In An Exclusive Interview With: Iyad Rasbey, Execu ve Director, Des na on Tourism Development, Ras Al Khaimah Tourism Development Authority
Iyad Rasbey has a rich wealth of knowledge, and the ability to tap into the pulse of local and interna onal market trends and insights. He is responsible for the con nued tourism growth and sustainability of Ras Al Khaimah especially during a post pandemic era. Here, he shares his valuable insights: ES. You’ve been in the MICE industry for years. What’s your most favourite memory from working in this industry over these past 20 years? Please share with us your professional journey. Iyad Rasbey. I have always been passionate about the travel and tourism sector, and built my career working with a number of leading global tour operators such as TRAVCO, Alpha Tours and Kuoni, in addition to providing consultancy services for several tourism authorities. Naturally, the MICE sector was an easy fit given its growing importance and the increased demand for meeting, events, conferences and incentive travel given what the UAE has to offer in all those areas and more recently in Ras Al Khaimah as a developing MICE destination. When I first joined Ras Al Khaimah Tourism Development Authority as the Director for MICE, my responsibility was to build on this sector, especially in terms of identifying new opportunities and adding new offerings. This was aligned with the vision of the government and the tourism authority, which focused on both attracting foreign investment as well as positioning MICE as a driver to tourism. With Ras Al Khaimah investing considerably in new hotels, attractions and infrastructure, the MICE sector 31 | www.exhibi onshowcase.com
Asia’s Most Comprehensive Media Pla orm For MICE
Interview
September 2021
RAK Police and the Tourism Development Authority: Close Collabora on to Develop the Tourism Sector
has also witnessed sustained growth. Our approach to developing the MICE sector has been even more holistic, with the integration of authentic cultural, culinary and other tourism offerings, which have added value to the unique MICE proposition of Ras Al Khaimah. Moreover, as a nature-based destination, Ras Al Khaimah offers the promise of an escape, one where you can enjoy your meetings or conference and then immerse yourself in our natural offerings, from day and overnight excursions on Jebel Jais, the highest mountain in the UAE with the longest zipline in the world, Bear Grylls Explorer Camp, the highest restaurant in the UAE, international hiking trails, camping and more.onds and meet the new conditions in the ‘new normal’. Today as the Executive Director of Destination Tourism Development & MICE, I am responsible for the continued, balanced, and sustainable development of the Emirate of Ras Al Khaimah as a fast-developing tourist destination. I also work with the team to develop the Emirate’s existing diverse portfolio of attractions and activities, and ensuring its appeal to a wider mix of audiences. We are delighted that today Ras Al Khaimah is established as a tourism and MICE destination. ES. Ras Al Khaimah was named the Gulf Tourism Capital for 2021 at the fifth annual meeting of Tourism Ministers of the Gulf Cooperation Council. How does the Ras Al Khaimah contribute to government revenues and in growth of GDP and employment? Iyad Rasbey. We are proud that Ras Al Khaimah has been named the ‘Gulf Tourism Capital’ for the second consecutive year. This is a testament to our consistent efforts not only to ensure guest safety but also to re-start
32 | www.exhibi onshowcase.com
sustainable tourism to the destination. Our leadership has identified tourism as one of the key drivers of the economy, and over the past years, Ras Al Khaimah has recorded an impressive growth in the number of hotels, in addition to the diversification of the tourism offering through the concerted efforts of the Authority. In addition to the revenues generated directly from hospitality, travel and leisure services, growth in tourism has a ripple effect for the economy. It contributes to retail revenues in addition to creating new jobs and supporting small and medium enterprises associated with the travel and tourism value chain. Despite the challenges of last year, our resilient and agile approach which saw everything from financial stimulus packages for our hotel partners, certifying the destination as the first safe city worldwide (including the first safe meeting facility – Al Hamra International Exhibition & Conference Centre – in the region), to launching four domestic and international marketing campaigns, providing free return PCR testing for visitors and delivering a massive vaccination drive for all tourism and hospitality workers, have all contributed to a quicker rebound in tourism. Like all destinations, Ras Al Khaimah experienced the impact of the pandemic. Tourism dropped by 28% in Ras Al Khaimah, but globally tourism dropped almost three times as much to 74%. The measures that I have outlined above have enabled us to mitigate any severe downturns. This was to the extent that Ras Al Khaimah became the best performing market in the GCC in terms of revenue per available room (RevPar) in 2020 and continues to well into 2021. ES. How involved and supportive is the Ras Al Khaimah Tourism Development Authority (RAKTDA) for the promotion of Tourism in its region? Iyad Rasbey. I believe that the question on being involved and supportive is an understatement. Our mission as a tourism authority is to promote tourism and bring visitors to Ras Al Khaimah in addition to transforming the industry into a sustainable driver of the economy. In this, we have several priorities. These include diversifying and enhancing the visitor experience in Ras Al Khaimah through various
Asia’s Most Comprehensive Media Pla orm For MICE
Interview
September 2021
attractions, world class hotel brands and experiences. We also work to position and promote Ras Al Khaimah’s tourism offering in international markets through a global network of B2B and B2C channels, including well established tourism offices in key markets, a variety of workshops and roadshows and engaging with both broad and niche tour operators as well as having a well-defined presence in major exhibitions from ITB, WTM to ATM and ILTM, to name a few. We are continuing to build on our success, and have recently announced an AED 500 million investment plan, covering 20 sustainable tourism projects. For this, we are partnering with RAK Hospitality Holding and RAK Chamber of Commerce and Industry. The new projects span the Emirate including rooms on Jebel Jais, scallop farming in Al Hamra, and new hotels on Marjan Island, among others. It’s important to note here that our ability to scale up our tourism efforts is directly in-line with the availability of accommodation (i.e. rooms) in the destination. With the recent July 1st opening of Hampton by Hilton on Marjan island, the largest Hampton in the world with 515 rooms, our hotel inventory is currently 7,241 rooms with a 70% increase forecasted (from our current inventory) in the next few years, which is the highest increase, proportionally, when compared to other Emirates. ES. As Ras Al Khaimah continue to see a gradual rise in the number of corporate travellers in the emirate, how are you strengthening MICE profile further on the global stage by hosting MICE events? Please share with us some of the key events hosted by Ras Al Khaimah in the recent past. Iyad Rasbey. We have a two-pronged approach to expanding our target markets: the first is to explore opportunities with new markets, and the second is to maintain engagement with existing source markets. Globally, the Internationale Tourismus-Börse (ITB) reports that MICE travel could be the last segment to recover. However, we believe that once the travel industry restabilises, there will likely be a quick pick up in interest. We continue to build on the robust growth in the Emirate’s MICE sector, having hosted the eighth annual Arab Aviation Summit 2021. It was the first in-person event of its kind in the region following the pandemic, reinforcing the Emirate’s credentials in building back the MICE sector. The event, held at the Al Hamra International Exhibition & Conference Centre in March, was supported by global industry partners such as Airbus,
33 | www.exhibi onshowcase.com
CFM, Air Arabia, and Alpha Aviation Academy. Highlighting the strong links between the aviation and tourism industries, it provided a platform for industry leaders to discuss the next steps in tourism recovery. Its success has resulted in the event confirming its return to Ras Al Khaimah in the coming years, an accomplishment that underlines our efforts to enhance safety and hygiene at the venue, leading to it being the first conference centre in the region to be certified as safe by Bureau Veritas. In recent years, we have attracted global events to the Emirate such as The Meetings Intelligence Workshop, organised in partnership with Meetings Intelligence Workshop that addressed the increasing competition stemming from the shift of the international meetings market to the Middle East. We also signed a MoU with the European Travel Agents’ and Tour Operators’ Associations to promote European outbound tourism to Ras Al Khaimah, an agreement that led to hosting two semi-annual meetings of ECTAA, including one in Ras Al Khaimah. This enabled European trade members to discover the destination while showcasing Ras Al Khaimah’s world class MICE offering. Another milestone was hosting the World Travel & Tourism Council Middle East & North Africa Leaders Forum that brought together key industry leaders to address the core issues facing the region’s travel and tourism sector. The forum was organised for the first time in the region and held at Al Hamra International Exhibition & Conference Centre - Ras Al Khaimah. Other high-profile events that we hosted include the Belgian Travel Summit and the Arabian Hotel Investment Conference. We are also focused on strengthening business travel, with various measures put in place to support this. We have seen incentive group travel already make a comeback and are focusing on enhancing the appeal of the Emirate to this segment. We welcomed our first incentive group of over 220 guests in January
Asia’s Most Comprehensive Media Pla orm For MICE
Interview
September 2021
from Ukraine, with a further 15 experiencing the Emirate in the first quarter of the year. This year, we will be hosting more international conferences such as the Gulf Indian Ocean Hotel Investment Summit (GIOHIS) and events held by the Tour Operation Association as well as Pacific Asia Travel Association (PATA) Summit in 2021. We remain optimistic that MICE travel will gain traction fast. ES. How well Ras Al Khaimah is connected with the rest of the world? What are its unique portfolio of natureadventure assets which allows it to compete with top worldwide destinations? Iyad Rasbey. Ras Al Khaimah is very well-connected globally, and we are continuously investing in strengthening connectivity. The Emirate and by extension, the broader UAE is located between east and west with close proximity to Europe, Asia and Africa with over 2 billion people are just a four-hour flight away. The UAE is also home to the largest number of international airports within close proximity, including Dubai International Airport – the busiest in the world, which is just a 45-minute drive away from Ras Al Khaimah, in addition to Abu Dhabi International Airport, Sharjah International Airport and of course our very own Ras Al Khaimah International Airport which is increasingly active and is currently undergoing its biggest expansion strategy since its opening in1976. The seamless connectivity has drawn in more footfall from new markets as well as driving it to Ras Al Khaimah International Airport. A perfect example is our partnership with SCAT Airlines, which has led us to welcome multiple flights a week from eight major cities in Kazakhstan, as well as the activation of new routes to Prague from our new partnership with SmartWings established earlier this year. The Ras Al Khaimah International Airport has also welcomed expanded operations by SpiceJet, bringing in guests from six key cities in India, spanning Delhi, Mumbai, Cochin, Amritsar, Lucknow and Jaipur. Further discussion is underway with partners to open additional routes across Europe and Asia. We are also exploring new markets that include Romania, Uzbekistan, Belarus and Slovenia, to assess possibilities for further aviation partnerships, including charter flights and tour operations. This highlights that our focus lies beyond our core and secondary markets and takes in promising emerging feeder markets. In terms of natural adventure attractions, our offering is truly unparalleled. At the heart of this is Jebel Jais, situated in the Hajar Mountain range. It
34 | www.exhibi onshowcase.com
is the UAE’s highest peak, towering over Ras Al Khaimah at a height of 1,934 metres. Here, above the peaks and valleys of the surrounding mountains, temperatures are around 10 degrees lower than sea level and ideally suited to a refreshing escape from the summer heat. Jebel Jais offers an adrenaline fuelled getaway for those seeking an escape from city life, and looking to take on adventure, outdoor sports and survival experiences. Over the years, we have strengthened the reputation of Jebel Jais as a standalone tourism offering by unveiling a series of exciting adventure-based projects, positioning the Emirate as the adventure hub of the Middle East. Launched in 2021 the Jais Adventure Peak serves as the gateway to the iconic mountain’s various attractions. It welcomed over 70,000 thrill-seekers from the start of 2020 until April 2021, with all its attractions adapted to implement strict safety protocols. Heading the charge of adventures to be experienced is the Jebel Jais Flight: The World’s Longest Zipline. Introduced
in 2018, it is one of the destination’s highest profile attractions, loved by thrill seekers and adrenaline junkies from around the world. The length of the zipline spans an incredible 2.83km, the equivalent to over 28 soccer fields. Another attraction not to be missed is the Jais Sky Tour comprising seven ziplines flying over the grand cliffs and canyons of Jebel Jais, connected by nine platforms and a 15m-long sky bridge – the highest of its kind in the UAE. The Jais Sky Maze, suspended 10 meters above ground, challenges visitors, as they tackle a rope swings, wobbly bridges, swinging loops and more. In addition to this, Jebel Jais Viewing Deck
Asia’s Most Comprehensive Media Pla orm For MICE
Interview
September 2021
Park features seven viewing decks to help guests soak in the stunning 360-degree views of the spectacular Hajar Mountains. A dedicated Jais Adventure Centre ensures guests are well-informed and equipped for the exhilarating activities to follow, while they can also fuel up on delicious and energy boosting fare from the UAE’s highest restaurant – 1484 by Puro. Further down the mountain is The Bear Grylls Survival Camp, the first of its kind in the region and the first in the world to offer branded accommodation, that calls on visitors to try out exhilarating courses run by UK experts trained at the Bear Grylls Survival Academy. In Ras Al Khaimah, the natural ecosystems and the cityscapes, meet the aspirations of those looking to break away from their routine. We are now further building on these with new experiences that cover Ras Al Khaimah’s mountain range, including Jebel Jais, , the pristine beaches and land-based tourism assets. We are launching more mountain-based accommodation and great F&B options. As well as introducing new adventures with Jais Wings, Balloon Base, Jais Swing, Wadi Track and the first ‘HIGHLANDER’ hiking experience. ES. As the vaccination drive picks up pace and the season opens up to welcome back tourists, how Ras Al Khaimah is gearing up for the new normal? Iyad Rasbey. We have built-in agility and the capability to shift strategy and respond quickly to changing market 35 | www.exhibi onshowcase.com
conditions. Tourist authorities in many other destinations require time to adapt. Our ability to make the most of this new model and take a lead in a new era of travel is underpinned by our resilience and a capacity to respond rapidly to changing conditions - qualities that we believe will help place Ras Al Khaimah at the forefront of the minds of people seeking something fresh and inspiring with their vacations. Following the pandemic, our timely efforts played a key role in energising the tourism sector, as we report a steady increase in the number of visitors – from the UAE and abroad). In fact, Ras Al Khaimah the first destination globally to secure the ‘SafeGuard Label’ from Bureau Veritas and the ‘Safe Travels Stamp’ from the World Travel and Trade Council, offering our guests peace of mind when considering us as a destination to visit. We were also the first destination to offer complimentary PCR testing for international arrivals last year, in addition to running an Emirate-wide vaccination programme that will see all hospitality and tourism employees fully vaccinated by the end of this year. ES. How do you focus on international tourism in Ras Al Khaimah? What are the major investment opportunities for the tourism sector? Iyad Rasbey. We are constantly looking to set ourselves apart and lead the market, and create offerings that appeal to a variety of travellers, such as the ‘Live RAK Play’
Asia’s Most Comprehensive Media Pla orm For MICE
Interview
September 2021
campaign, which was aimed at digital nomads. We were also the first destination in the region to engage with the CIS market actively, as well as the first to return with roadshows meetings and workshops. Another differentiator is our cohesive efforts with Ras Al Khaimah International Airport and aviation partners to identify and bring to life new travel routes. We pride ourselves on the prompt airport experience which leads to quicker access to the destination. We also work closely with our aviation partners to ensure guests have well-adjusted flight slots, taking into consideration hotel check-in and check-out times, adding to the overall guest experience. In fact, today our international visitation averages three to four nights and domestic footfall, averaging one-and-a-half to two nights, placing us in the lead for ADR (Average Daily Rate) – a measurement of the average revenue earned for an occupied room per day - in the GCC. We are now further strengthening the tourism offering – that opens new opportunities for stronger collaborations covering investments in hospitality, leisure and entertainment. We have now launched 20 new projects on Jebel Jais, the UAE’s highest peak and a stellar attraction that draws visitors from around the world. These projects cover four priorities: accommodation, mobility, infrastructure enhancements and new touristic attractions. Other upcoming developments include a mega-beachfront zone by Marjan with a marine zone, leisure trampoline, swimming pool, outdoor gym and extensive F&B offering, calling on beach lovers. Manar Mall, a retail hub in the Emirate, will create the region's first artificial volcano synchronised with live performances and visual effects as well as a Flying Arch. To delight kids and adults alike is the upcoming Light Maze at Manar Mall, an aesthetic and playful art installation that also helps promote team activities. Al Hamra Marine is launching a scallop farm that will offer activities such as live cooking, family and kid activities, cultural activations, oyster/scallop diving and opening, while Wadi Shawka will feature a new bicycle pump track that will be a hub for bike lovers. The mountain biking track is designed to be suitable for kids and adults. In short, across its mountain ranges, beaches and lands, there is a plethora of opportunities to partner in Ras Al Khaimah’s tourism growth for investors and operators. ES. RAK TDA has recently announced a strategic, highimpact investment programme, SelectRAK. How would it help in consolidating core economic sectors in Emirate
36 | www.exhibi onshowcase.com
and in making it most preferred destinations for Tourism and investments in affordable luxury? Iyad Rasbey. SelectRAK is endorsed by the government of Ras Al Khaimah and we are rolling it out in partnership with Arton Capital, a leading government advisory company. As a key engine of investment and tourism activity, SelectRAK will focus on providing an array of benefits to investors, including long-term residency based on criteria outlined by the government. By enhancing the appeal of Ras Al Khaimah for investment, the initiative will help build all core economic sectors, including healthcare, hospitality, education, trade, and retail, in turn, creating new jobs and supporting domestic enterprises. SelectRAK will also support investors in registering and operating international businesses from Ras Al Khaimah, and assist in finding a home of their choice in the picturesque setting of the Emirate. All investors who meet the criteria and other guidelines mandated by the government, will also be provided long-term residence visas. We envisage this strategic platform as as a one-stop-hub for promoting the Emirate, highlighting its tourism attractions to a global audience by underscoring business and investment opportunities. The strategic objective of SelectRAK is to support RAK in becoming a strong local favourite for residency investment by developing a competing product to bring FDI to RAK real estate sector. To achieve that goal, SelectRAK is actively working with local stakeholders to create a portfolio of products that would attract qualified investors from the broad region. SelectRAK will cover the entire process – from the contact initiation, through the pre-qualification, and the guidance needed at the stage of investment transfer, until the final steps are completed and the investors obtain their permits – SelectRAK will provide reliable support to create w an unforgettable experience for applicants.
Asia’s Most Comprehensive Media Pla orm For MICE
Interview
September 2021
ES. No doubt, domestic tourism is a tool to eliminate local poverty, generate employment and economic growth, what role does domestic tourism play for Ras Al Khaimah? Iyad Rasbey. Domestic tourism has served as a key enabler in driving the growth of the tourism sector following the pandemic. In fact, from a 70:30 international/local visitor split, last year, the domestic market more than doubled with a 55:65 split by the end of the year. Going beyond the value-add to the economy, the tourism sector enables us to highlight our rich cultural heritage to visitors. Ras Al Khaimah is one of the oldest human settlements in the world; we have archaeological findings that go back to the Bronze Age – from which comes the phrase, Umm Al Nar – the mother of fire. Further, the name Julfar is cited widely in historic books – and has been a thriving medieval trade city – linking Asia to Europe. ES. On a personal note, we are curious to know what keeps you busy when you are away from work? Please tell us about your hobbies and other activities that you would love to do at home. Iyad Rasbey. As a family man at heart, my two children (under the age of 10) keep me very busy and you’ll often find me engaged in activities ranging from taking them to water parks in the city to engaging in arts and crafts at home. Moreover, I’m French so gastronomy plays a big
37 | www.exhibi onshowcase.com
part in my life and making a big family meal on the weekend is certainly something I enjoy a lot. Lastly, when it comes to hobbies, of course its football – both being a participant and a spectator. ES. If you would like to share a message and one key advise to the industry, what would be that? Iyad Rasbey. This is certainly a challenging time for the global tourism sector and - with the pandemic situation remaining one that is dynamic and constantly evolving - it is clear that we are not out of the woods yet. My advice would be to stay agile, flexible and innovative. This is the time to further invest in strengthening your tourism infrastructure and preparing yourself as the industry returns to positive growth. At the Authority, we are confident that Ras Al Khaimah is best placed to leverage the new normal of travel – one that values outdoor and interactive experiences driven by the months of lockdown and restricted travel. Our ability to make the most of this new model and take a lead in a new era of travel is underscored by our resilience and agility to respond to changing conditions - qualities will help place Ras Al Khaimah at the forefront of travel. In sum, my main message would be that in the face of adversity, we will always come back stronger. We will learn, we will adapt, and we will do things differently. The appetite for travel will never leave.
Asia’s Most Comprehensive Media Pla orm For MICE
Interview
September 2021 ES. What motivated you to write “INCENTIVE TRAVEL for a New World”? Dr. Patrick Patridge. It is early days yet, but readers from eight countries worldwide have already stated that they are delighted that I have written this book. It is one of the first books ever written about Incentive Travel and has been described by SITE – The Society for Incentive Travel Excellence - as an “excellent” and a “must read” book for industry professionals. It has also been recommended by SITE for colleagues studying for their tourism management, CITP, CIS and / or CMP exams. ES. What kind of response have you been receiving? Dr. Patrick Patridge. My aim is to offer subjects and themes that may provide readers with food for thought and inspiration for what I have termed: Incentive Travel for a New World. So, imagine that you are starting from “GO” in a game of Monopoly. "GO" marks the border between our worlds preCovid and post-Covid. Questions will have to be asked, answers provided, and critical decisions taken. Such as: - What will remain? - What will change? How will change manifest itself? - How can we readapt? - Where should investment occur? - How can we assist one another? Providing practical answers to these and to other questions was my primary motivation. The book serves as a small contribution for collegial discussion, industry debate and as an impetus for optimistic engagement and affirmative thinking. ES. What are its key highlights?
In Conversa on With Dr. Patrick Patridge, MICE, Tourism Marke ng & PR Consultant Past - President SITE Germany Author and Public Speaker 38 | www.exhibi onshowcase.com
Dr. Patrick Patridge. The book is a benchmark for where our industry is at, and for where it could be going to. It is a call for discussion and debate. Serving as a contribution to business planning and futureminded Incentive Travel; to programme design and sustainable trip delivery. Its contents include a Preface by SITE President, Aoife Delaney and chapters titled - Quo Vadis Incentive Travel? - The Business Case - Core Trends – Relevant Branches – Corporate Goals - Millennials & Generation Y Dietary Requirements - Corporate Social Responsibility - Sustainable Incentive Travel – Storytelling - Networking - Trade Fair Etiquette Digital Detox - Slowing Down - Ethics - Perfect Fam Trips - and Tips for Destinations.
Asia’s Most Comprehensive Media Pla orm For MICE
Interview
September 2021 market. SITE Kevin Forde Spirit Award 2010. Group Travel Editors Award 2013 for promoting Coach Travel to the UK. Ÿ SITE Jane E. Schuldt Master Motivator Award 2017. Ÿ Ÿ
ES. How has the Incentive Travel industry changed in the last 5 to 10 years?
“INCENTIVE TRAVEL for a New World”
ES. What's your background in Incentive Travel? Dr. Patrick Patridge. I have been working in the Incentive Travel sector since 1990 – firstly developing and promoting Ireland as a destination for quality incentive travel and meetings - and since 1998 as a MICE and Tourism Marketing Consultant for a wide variety of international destinations, suppliers, and tour companies seeking a sustainable foothold in the German-speaking and international markets. ES. Which are some of the most memorable projects you've done in your career? Dr. Patrick Patridge. I was instrumental in achieving for my home country Ireland and for the UK County of Kent strong profiles and key positions in the German business tourism, group travel and leisure tourism markets. ES. Major milestones achieved so far include: Dr. Patrick Patridge. Member of the German Castles Association since 1988. Ÿ SITE Member since 1990. Ÿ Past-President SITE Germany. Ÿ Helping to establish my home city of Dublin as a MICE and group travel destination for the German outbound
39 | www.exhibi onshowcase.com
Dr. Patrick Patridge. Incentive Travel programmes pre-Covid (ITII - Incentive Travel Industry Index 2019) were primarily structured around cultural and group dining experiences, team building and luxury. A programme was designed as a win / win for qualifiers who received an exceptional travel experience and corporate client sponsor, who got a better-connected workforce. When compared with the ITII 2020, however, a new and more purposeful incentive travel model is seen to be emerging. Luxury and cultural experiences remain in the Top 4 rankings, but group dining and team building are replaced by Corporate Social Responsibility and Wellness. The rise of CSR highlights changing priorities post-Covid as corporations continue to favour travel as part of their reward and recognition programmes, placing emphasis on the intrinsic joy of travel and putting qualifiers centre-stage. Building programmes around rejuvenation, destination discovery and delight, interspersed with concepts of responsible travel and giving back to communities. Our immediate task as Incentive Travel specialists is to identify operative, research, tactical and strategic goals in both traditional and future growth sectors, and to devise offerings that will dovetail with, satisfy and complement these. ES. Can you tell us about some recent Incentive events that you have attended? Dr. Patrick Patridge. The last events I attended pre-Covid were SITE Germany receptions for SITE members and friends at ITB Berlin and at IMEX Frankfurt. The last incentives I accompanied were trips for Middle Eastern automotive distributors to Frankfurt am Main and a conclave for European medical surgeons in the ancient Roman city of Mainz on the majestic River Rhine. ES. What would be your key advice to emerging Incentive Travel destinations? Dr. Patrick Patridge. Excellent trip delivery, friendly and warm hospitality goes without saying. When promoting Incentive Travel, however, it is important for destinations to deliver fully thought-through concepts with transparent and detailed cost breakdowns - the latter considered vital for corporate financial controllers, compliance and procurement departments.
Asia’s Most Comprehensive Media Pla orm For MICE
Interview
September 2021 popular SITE Germany networking events and annual receptions at ITB Berlin (since 1994) and at IMEX Frankfurt (since 2004), to which your readers are most welcome to attend. ES. In your opinion, what makes a good Incentive Travel organiser?
Heike Mahmoud (Hamburg Convention Centre), Dr. Patrick Patridge and SITE Past-President Annamaria Rufni
In view of tighter and / or shrinking events budgets in many industrial and commercial branches, the primary challenge for destinations and suppliers is to deliver targeted, safe, highquality, value for money and top-notch proposals with flexible options on moderate budgets. i.e., Incentive Travel that not only satisfies client requirements, but which also generates authentic, memorable, and personalised experiences, and a demand for future activity - whether these are full-scale dealer incentives or corporate meetings and retreats with an “Incentive Travel” touch. Develop an “Incentive Travel Business Case” for why companies and organisations should hold their events in your destination and join SITE (members in some 90 countries worldwide) and study SITE Crystal Award Winner programmes. These are a tremendous source of inspiration and encouragement. ES. How would you make a layman understand what Incentive Travel is? Dr. Patrick Patridge. Incentive Travel is a special tool that uses an exceptional travel experience to motivate, recognise and / or reward individuals for exemplary levels of engagement, performance, and achievement in support of either organisational, scientific, climate, environment or societal goals. Incentive Travel in the company of colleagues or customers is a special, complex, and emotional journey. The Incentive Travel story is an inspired narrative that is curated for the mind but felt with the heart. It is not something which can be purchased ready-to-wear from a travel agency. It is either couture - or tailor-made by an Incentive Travel professional. ES. As former president of SITE Germany, tell us about initiatives taken and accomplishments made during your tenure? Dr. Patrick Patridge. Establishing an active SITE Chapter in Germany that is some 31 years in existence. Highlights to this day include the SITE European Conference 1994 in Munich and the SITE EMEA Forum 2012 in Berlin, together with our
40 | www.exhibi onshowcase.com
Dr. Patrick Patridge. Content, creativity, understanding of client objectives and goals, and value for money within a set budget per participant are what - at the end of the day - decide for a particular Incentive Travel organiser. Companies and organisations who wish to produce, direct and stage customised Incentive Travel programmes (i.e., unique travel experiences which cannot be bought from a tour operator online or over a travel agent's counter and which in the main are self-financing) require expert local advice and experienced partners with bestpractice ideas, collaborative networking, and trip delivery skills. ES. What are the key challenges surrounding the MICE industry? What is it that you have learned from the pandemic? Dr. Patrick Patridge. The Covid crisis and its caesura have had traumatic impacts on the worlds of work and travel. It is imperative, therefore, for all engaged in the MICE industry to carefully consider how we can recuperate, re-connect, re-boot and thrive by becoming active, relevant and prosperous once again. Reviving Incentive Travel by creating purposeful, memorable, and motivating experiences for our unpredictable times. And moving on from there to define anew moments that may still be pivotal for personal, business, CSR and scientific success. And not only for "Traditional Qualifiers" from branches such as Finance & Insurance, Automotive, Pharmaceuticals and Consumer Electronics. But also, for "System-Relevant Beneficiaries" from sectors such as Health Care & Nursing, Food & Retail, Community Care, Public Transport, Logistics, Child-Minding, Schooling & Training, Civil Defence & Emergency Services. And for future, sustainability-oriented sectors such as biomedicine, life
SITE Past-President Patrick Delaney pictured with Dr. Patrick Patridge in March 2019 in Berlin
Asia’s Most Comprehensive Media Pla orm For MICE
Interview
September 2021
SITE EMEA Forum CSR "Urban Gardening in Berlin“ refreshment break.
sciences, mechanical engineering, cybersecurity, mobility, energy, and aerospace. Generating emotional experiences that rise above post-Covid routines, making trip participants feel included, recognised, rewarded, happy and healthy once again. Corona Virus - together with Climate Crisis - in the words of Irish Nobel Prize-winning poet, William Butler Yeats, means that: "All changed, changed utterly: A terrible beauty is born." ES. Some current trends in Incentive Travel? Dr. Patrick Patridge. Trends that remain relevant to all involved in our industry include: Ÿ Planners still wish to be kept informed about changes, future planning and destination developments post-Covid. Ÿ Reliable and speedy air access with MICE terms and conditions from key international airports will remain essential due to shorter programme duration and increased time constraints. Ÿ Tips for "hip" and "unusual" venues, affordable hotels with a personal touch (health and compliance regulations), and "in" pubs and restaurants to highlight the “attractiveness”, "uniqueness" and "saleability" of an Incentive Travel destination. Ÿ Fiscally compliant events, individual travel experiences and vocational training are increasingly in demand. Ÿ Immersive sightseeing, shopping, culture, music festivals and iconic sporting events will remain popular, paired with visits to technical facilities, factory production units and university research departments. Ÿ Topped off by informal get-togethers in suitably themed settings where, e.g., researchers, developers, distributors, and sales forces come together to talk shop. Ÿ Individual and small group incentives closer to qualifiers' homes in the interim that feature wellness, outdoor activities and include partners and family members. These will kick-start our industry before it returns to more complex, and larger-scale international group travel events.
Dr. Patrick Patridge pictured at SITE Germany Reception for SITE Members & Friends at IMEX Frankfurt 2019
Dr. Patrick Patridge. Incentive Travel is a global management tool that can assist post-Covid, because it is a tried-and-trusted catalyst that uses exceptional travel experiences as a context to engage, motivate and/or recognise people for increased levels of personal commitment and extraordinary performance and achievement - irrespective of whatever they do or wherever they work. Whether they be traditional “Qualifiers” or system-relevant “Beneficiaries”. Incentive Travel is a fascinating instrument that may also be employed to tackle many scientific, economic, organisational, health, climate and ecological challenges - given expert planning, an ethical approach, clear communications, professional organisation, and memorable trip delivery. Indeed, Incentive Travel has proven over the past half-century that it can quite imaginatively and robustly adapt to changing circumstances and expanding global geographies. The Incentive Travel sector will remain a significant vehicle for both live and hybrid events post-Covid because it remains one of the most cost-effective, successful, and enjoyable options for inspiring and connecting people from all over the world. Changes only happen when we ourselves drive them onwards. So, let's get our personal and collective thinking caps on, and move forward with confidence and certainty, remembering always that we are not alone. ES. Tell us about any upcoming book that you are planning to write? Dr. Patrick Patridge. I plan to write a new book about “Marketing Communication and Presentation Skills” – an exciting journey through the fascinating worlds of contemporary corporate and personal communications. ES. We know you love writing. What are your other interests? Dr. Patrick Patridge. History, Geography, Archaeology, Medieval Castles, Photography, Hillwalking, Current Affairs, Literature, Cooking and Travel.
ES. What are your projections for 2021 and ahead?
41 | www.exhibi onshowcase.com
Asia’s Most Comprehensive Media Pla orm For MICE
An Empowering Virtual Summit For The MICE Sector
INTERNATI
NAL
M.I.C.E.
SHOWCASE 2.0
10:00 AM - 06:30 PM (Indian Standard Time)
September 30, 2021
21 Power Packed Live Sessions Unlock The Treasures Of Learning Latest Insights
90+Speakers In 3 Tracks
Internationally Acclaimed Industry Leaders Will Speak Live
1000+ Attendees
E-Meet And Grow Your Business Connections
Esteemed Partners Platinum Partner
Gold Partner
Ofcial Partners
Featured Partners
Tech Partner
Signature Partner
Video Partner
Media Partners
&
PSU BUZZ
SCHEDULE OF SESSIONS AT IMS2021 Opening Ceremony 10:00 AM - 10:30 AM (IST)
Mr. LC Goyal Chairman and MD, ITPO
MS. Sonia Prashar President, Indian Exhibition Industry Association
Mr. GB Srithar Regional Director India, Middle East & South Asia, Singapore Tourism Board
Mr. Dato’ Vincent Lim President, Asian Federation of Exhibition and Convention Associations
Mr. V Anbu President UFI
Mr. Kai Hattendorf MD & CEO, UFI
Mr. Sunil More President, Indian Exhibitions Conferences and Events Services Association
Mr. Roshan Abbas Mr. Guido Fornelli President, Event Chairperson, International and Entertainment Exhibition Logistics Management Association Association
Mr. Ravinder Sethi Chairman & MD, R.E. Rogers India
ASSOCIATIONS BUZZ TRACK
10:35 AM - 11:20 AM (IST)
10:35 AM - 11:20 AM (IST)
10:35 AM - 11:20 AM (IST)
Event Strategies For The New Normal
Kick-Star ng MICE & Business Tourism
How Associa ons Are Planning Their Upcoming Events & Meets
Gather useful insights on what will be the strategies for the exhibi on industry to thrive in the new normal
Insights from the leaders on the revival of MICE & business tourism, highligh ng some key des na ons & their ini a ves
Events play a significant role in the func oning of associa ons. Let us learn from them about their plans for any upcoming events & meets
Mr. Bjoern Kempe CEO, ExposAsia
Mr. Stuart Bailey Chairman, Hong Kong Exhibition & Convention Industry Association
Mr. Ashley Roberts General Manager, CONNECT
Mr. P Ramakrishna CEO, India Mobile Congress
Mr. Raghav Khosla Group Editor, Exhibition Showcase
Mr. G Kamala Vardhana Rao DG, Ministry of Tourism, India & Chairman, India Tourism Development Corporation
Dr. Edward Koh
Mr. Steen Jakobsen Executive Director AVP, Dubai Business Conventions, Meetings & Incentive Travel Events and City Experience Development Group Operations Singapore Tourism Board
Ms. Sumaira Isaacs CEO, World Tourism Forum Institute
Moderator
Moderator
M.I.C.E. SHOWCASE TRACK
Moderator
EXHIBITIONS REBOOT TRACK
Ms. Monimita Sarkar Managing Director, KW Conferences
Mr. Sandip Das Dy. Director General, Trade Promotion Council of India
Dr. Hitesh Bhatt Director – Marketing and Communications, Retailers Association of India
President, Indian Printing Packaging and Allied Machinery Manufacturers' Association
Mr. Dayakar Reddy
Mr. Rishabh C. Kothari President, Fragrances & Flavours Association of India
Dr. Vibha Hegde President, Indian Association Of Conservative Dentistry And Endodontics
Moderator Mr. Nitin Sachdeva President, SITE India
Ms. Alicia Yao MD, IME Consulting China Board Director, China MICE Committee， China Association of Travel Services
Dr. Patrick Patridge Tourism Marketing & PR Past-President SITE Germany
Mr. Sumate Sudasna Managing Director CDM - Conference & Destination Management President, Thailand Incentive and Convention Association
05:30 PM - 06:15 PM (IST)
September 2021
Insights
Note From UFI Headquarters
Kai Hattendorf MD & CEO, UFI s the summer is drawing to a close here in Europe, the UFI team is back at full strength – and also increasingly back in our office in Paris! It's been an unusually wet summer across Central Europe – not the only part of the world that encounters changing weather. Be it forest fires and heatwaves, Hurricane Ida slamming New Orleans and New York in the US, floods washing away whole parts of cities in Germany – humans have already warmed up the planet by roughly 1.1 degrees Celsius, or 2 degrees Fahrenheit, since the 19th century, and we're now faced with changing climate. The latest IPCC report (link to: https://www.ipcc.ch/report/ar6/wg1/) paints a scary picture.
A
Starting at the end of October, the COP26 Climate Conference in Glasgow will track the progress countries and industries around the world are making towards the reduction of greenhouse gases (GHG). By then, our industry, the global events industry, plans to have a “Net Zero Carbon Events” pledge ready for launch. Together with our partner associations ICCA and AIPC, UFI has
48 | www.exhibi onshowcase.com
been involved in this project from the beginning, liaising with the United Nations Framework Convention on Climate Change UNFCCC (link to https://unfccc.int/about-us/about-thesecretariat), and providing the project secretariat for the initial pre-project phase. Going forward, the initiative will be hosted by the Joint Meetings Industry Council (JMIC) as our industry's global umbrella body. This month, the draft pledge is being shared for comment with all interested parties from the whole events industry – an inclusive and open process to comply with the expectations from the UN. All comments will be reviewed for the final version of the pledge. Please go to https://netzerocarbonevents.org for more information – and please sign your company up as supporter. As I am writing this column, the number of companies and institutions from all around the world joining this initiative is growing every day. Our exhibition industry had done a lot around sustainability in the past years already – our latest UFI report, released this summer (link to
https://www.ufi.org/archiveresearch/status-of-sustainability-in-theexhibition-industry-july-2021/)shows that. This report aggregates findings and insights from several research projects conducted by UFI on sustainability. The research details result for all regions of the world and shows that exhibitors and visitors believe exhibitions can help them save time and money, while reducing travel to multiple locations and the related carbon footprint. Now we can align as the whole events industry with one joint pledge and approach. It will elevate our industry a lot on the global advocacy level. It will help us all to combat global warming. Of course, this will be a topic as well in a few weeks, when I will hopefully meet many of you again in person at our UFI Global Congress in Rotterdam – 3 to 6 November. Just on time, the Dutch government has lifted most of their travel restrictions – now, everyone who is fully vaccinated can travel to the Netherlands without facing quarantine on site. You'll find the details about that on the Congress website at www.uficongress.org.
Asia’s Most Comprehensive Media Pla orm For MICE
Sustainability
September 2021
The Joint Meetings Industry Council To Host A New Initiative – Net Zero Carbon Events ustainable development has long been a focus for the events industry. Connected to programmes like the United Nations' Sustainable Development Guidelines (UNSDGs), industry initiatives have addressed everything from waste management and energy conservation to local sourcing and hiring practices. The principles of sustainability are now firmly imbedded within industry practices and client expectations. Now, that focus is intensifying even further, The Joint Meetings Industry Council (JMIC) has announced a new initiative – Net Zero Carbon Events – to connect the events industry globally to the rapidly growing movement towards net zero by 2050.
S
In November 2021, world leaders will meet in Glasgow, Scotland at COP26 to present how their countries will achieve the 50% reduction in carbon emissions by 2030 in order to deliver on the Paris Agreement. In advance of this meeting, for profit and non-profit organizations from across all sectors are setting forth their own pathways towards this goal, and the ultimate goal of net zero by 2050. The Net Zero Carbon Events initiative aims to bring together a wide range of industry stakeholders to: Ÿ
Jointly communicate industry's commitment to tackling climate change and driving towards net zero by 2050
Ÿ
Develop common
49 | www.exhibi onshowcase.com
methodologies for measuring the industry's direct, indirect and supply chain greenhouse gas emissions Ÿ
Construct an industry-wide roadmap towards net zero by 2050, and emissions reductions by 2030 in line with the Paris Agreement, with support and guidance on key issues
Ÿ
Foster collaboration with suppliers and customers to ensure alignment and common approaches
Ÿ
Establish common mechanisms for reporting progress and sharing best practice
The new initiative arises from the work of an organizing task force initiated by JMIC members UFI, AIPC and ICCA joined by representatives of Emerald Expositions (US), Freeman (US), HKCEC (China), Informa (UK), Javits Center (US), MCI (Switzerland), Messe München (Germany), RX (UK) and Scottish Event Campus (UK) and it was born from a discussion with the UNFCCC secretariat — United Nations Framework Convention on Climate Change secretariat — which is also supporting the initiative. The initial objective for this initiative is to align industry support and advance the creation of a Net Zero Pledge for the Events Industry for launch at the time of the COP26 Conference to be held in Glasgow from October 31 to November 12, 2021.
Asia’s Most Comprehensive Media Pla orm For MICE
Sustainability
September 2021
The Meetings Show Launches Sustainable Events Course
he Meetings Show has launched a new certification for event and meeting planners, who are looking to drive their organisation's sustainability strategy. The online six-week Complete Sustainable Events Course, which is curated and delivered by isla's cofounder Anna Abdelnoor as well as other sustainability experts, covers key areas from purpose-driven events, supply chains and stakeholders, carbon footprint and food to waste management and storytelling.
T
To further enhance the learning experience, it also features engaging introductions and case study examples from Andy King – the show's 2020 headline speaker – who, in addition to working on the ill-fated Fyre Festival in the Bahamas, runs a successful consultancy championing zero waste and sustainable events for a portfolio of high-profile clients such as Leonardo
50 | www.exhibi onshowcase.com
DiCaprio. “The world is falling apart around us,” said Andy King. “We all need to be driving positive change through each event that we host. It's the right thing to do!” Ross Barker, group commercial director of The Meetings Show, said: “As the industry remains focused on recovery, sustainability will be one of the biggest challenges facing the business meetings and events sector. So, after Andy and Anna both hosted extremely popular and pertinent sessions at last year's show addressing various sustainability issues, we were keen to bring both parties together on behalf of the industry to address the growing need for a dedicated and credible certification in this area.” He added: “Whether planners have already started their sustainability journey or it's a completely new focus, this course provides an opportunity to
become an expert in sustainable events. As we're all too aware of the time constraints that many meeting planners are under, this dedicated course is designed to be flexible to fit around busy schedules.” Delighted to be working with The Meetings Show, isla's co-founder Anna Abdelnoor said: “Over the last 18 months we've seen huge appetite for knowledge on sustainability topics, from carbon measurement and offsetting to circular economies and thinking locally to act globally. Whether project coordinators or senior leadership – there's a recognition that we each need to become sustainability 'experts' within our own remit, for the future of our industry and for our planet. We're absolutely thrilled to partner with The Meetings Show to deliver this course, making sustainability learning a core part of ongoing professional development.”
Asia’s Most Comprehensive Media Pla orm For MICE
MICE Watch
September 2021
M I C E Showcase
Puerto Rico To Host Connect Marketplace 2022 iscover Puerto Rico, the Destination Marketing Organization (DMO) of the Island has announced that Puerto Rico will be the host of Connect Marketplace 2022, bringing approximately 2,000 tourism and hospitality professionals to the Island.
D
This event will take place May 22-23, 2022, at the Puerto Rico Convention Center, utilizing numerous hotel properties and DISTRITO T-Mobile, with an estimated economic impact of $3M. The announcement was made at the Connect Marketplace 2021 Convention in Tampa, Florida. “As the meetings industry experiences a great deal of change and transformation, Puerto Rico is positioned to play a key role in the recovery of this important segment.
This event positions Puerto Rico well to accelerate the recovery of our Island by hosting key buyers and enlightening them on all that Puerto Rico has to offer,” expressed Brad Dean, CEO of Discover Puerto Rico. This event will generate over 35,000 one-on-one business appointments between meeting and hospitality professionals, attracting people from the United States and beyond, representing the following markets: Corporate, Financial, Tech, and Insurance; Associations; Sports
Diversity; Women in Sports; Luxury/Incentive; and Citywide. “Connect is very excited to go to Puerto Rico next year. It's always been a great destination to bring events, but the addition of DISTRITO T-Mobile takes it to a whole new level. We look forward to working together with Discover Puerto Rico to activate a great conference for 2,000 members of the best event professionals in the industry,” mentioned Chris Collinson, President of Connect Meetings. Through this event, Discover Puerto Rico will showcase various locations and additional municipalities and partners outside of San Juan through pre and post FAMs. The DMO and Connect will work together to promote this event to maximize attendance and ROI.
Northern Ireland Unveils £1m Conference Support Scheme In Major Boost To Business Events orthern Ireland's Department for Economy has announced a £1 million conference support scheme to help secure more business events in Belfast, Derry and the region. The scheme will provide conference organisers with £50 for each out-of-state delegate to bring their association conference to the region, with awards ranging between £5,000 and £100,000 for all eligible events.
N
Open to not-for-profit associations and organisations, bringing at least 100 outof-state delegates, applications for conferences taking place from 20222030 are now open. The scheme is funded by Tourism Northern Ireland, Belfast City Council and Derry and
51 | www.exhibi onshowcase.com
Strabane District Council and delivered by Visit Belfast and Visit Derry. The Northern Ireland Executive gave the go-ahead for conferences and exhibitions to resume on 16 August. Belfast has been building a long pipeline of business events, with more than 103 significant conferences scheduled through to 2028 which are worth over £81 million to the economy, including the European Association for Behavioural and Cognitive Therapies, the Association of Anaesthetics Annual Conference and the One Young World Summit in 2023. ICC Belfast Chief Executive, Julia Corkey, said: “In order to win and deliver large-scale, multi-day conferences and exhibitions, our team
works as a trusted advisor to clients, inheriting their KPIs as our own. Client requirements have evolved rapidly over the past 18 months and we have made significant investment in our technological offering to become hybrid-by-design. “Now that we can safely welcome delegates back to our COVID-Secure venue, this scheme will further enhance our compelling offering and position Belfast and Northern Ireland as a European leading destination for business events.”
Asia’s Most Comprehensive Media Pla orm For MICE
MICE Watch
September 2021
M I C E Showcase
The FCCA Cruise Conference: Moving Full Steam Ahead
the destination in sight and W ithan itinerary filling up, the FCCA Cruise Conference is moving full steam ahead. Taking place in Panama City,Panama from October 1821, plans are quickly taking shape with 40 cruise executives already confirmed, workshop topics announced, and a revamped format focused on networking opportunities—including one-on-one meetings—between delegates and cruise executives, as well as Panama pulling out all the stops to showcase its products and cruise tourism potential to the prestigious audience.
“We are beyond grateful to all those involved throughout Panama to host our keynote event,” said Michele Paige, President, FCCA. “This year will not only have added significance for so many throughout our partner destinations who rely on cruise tourism's economic contribution, but also for anyone who has an interest in doing business with cruise lines – and 2019's record attendance of Member Lines' presidents and above, as well as the most meetings ever, again displayed the cruise industry's commitment to the event and its platform for working
52 | www.exhibi onshowcase.com
directly with destinations and stakeholders, along with listening to their needs and understanding how to develop long-term mutual success.” Delegates will also have access to workshops led by key cruise executives concentrated on topics focused on everything from navigating the 'new normal' to developing all-encompassing and far-reaching plans – and participants' needs will take the spotlight, with most workshops encouraging audience input. In “Top of the Lines Showcase,” Presidents, CEOs and Chairmen will give a current overview and the future view of operations in the Caribbean, Central and South America, and Mexico. Currently, the planned panellists include Michael Bayley, President & CEO, Royal Caribbean International; Carol Cabezas, President, Azamara; Christine Duffy, President, Carnival Cruise Line; Tom McAlpin, President & CEO, Virgin Voyages; Ruben Rodriguez, President, MSC Cruises USA; and Richard Sasso, Chairman, MSC Cruises USA. “Destination Jubilation” will gather executives from the FCCA Operations Committee to highlight how cruises,
guests and economic benefits are returning to cruise destinations, including the protocols and communications leading the way, and why a renewed focus is leading to new opportunities for destinations to reap the rewards of homeporting, longer stays, multi-port calls and increased sourcing and employment throughout the regions. Plus, with “More on Tours,” members of the FCCA Shore Excursion Committee will come together to share recent developments, trends and updates in tour operations. Created in 1972, the FCCA is a not-forprofit trade organization that provides a forum for discussion on tourism development, ports, safety, security, and other cruise industry issues and builds bilateral relationships with destinations' private and public sectors. By fostering an understanding of the cruise industry and its operating practices, the FCCA works with governments, ports and private sector representatives to maximize cruise passenger, crew and cruise line spending, as well as enhance the destination experience and increase the amount of cruise passengers returning as stay-over visitors.
Asia’s Most Comprehensive Media Pla orm For MICE
MICE Watch
September 2021
M I C E Showcase
MyCEB Enters Into Agreement With Asia Convention Alliance To Promote The Business Events Industry alliance. MyCEB aims to facilitate knowledge exchange and rebuild the business events industry in the region and we strongly believe that together, members of the alliance will rebound from the pandemic and gain confidence from the international market as trusted destinations.”
arking another mutual collaboration for the business events industry, Malaysia Convention & Exhibition Bureau (MyCEB) has signed a Memorandums of Understanding with Thailand Convention Bureau (TCEB). This is in line with the vision to work on a planned future establishment for Asia Convention Alliance (ACA) together with Thailand Incentive and Convention Association (TICA), Seoul Tourism Organization, and Taiwan External Trade Development Council (TAITRA)
The desired goal is to run more conventions as well as joint conventions organised in the member countries on rotation basis to increase the convention market in the region. Each member is also encouraged to invite other organisations to join the alliance.
The participating parties were present for the Asia Convention Alliance – Virtual MOU Signing Ceremony on 2 September 2021 live from Bangkok, Thailand with the objective to jointly promote the convention industries in Asia. This alliance is a new initiative by TCEB and TICA with aims to restore the region's convention industry, strengthen relations, and facilitate knowledge exchange between member countries through collaborative ventures.
Dato' Sri Abdul Khani Daud, Chief Executive Officer of Malaysia Convention & Exhibition Bureau (MyCEB), said that "The Asia Convention Alliance is indeed a timely initiative by Thailand Convention & Exhibition Bureau or TCEB which MyCEB is delighted to be part of. The signing of MOU with the alliance marks a unique partnership between member destinations who are committed to strengthen its cooperation with the
M
53 | www.exhibi onshowcase.com
“The idea of TCEB and TICA to form the alliance with our Asian counterparts was initiated in December 2020 when we foresaw that the convention market in Asia is the most promising and expected to be on the real verge of recovery sooner due to preceding readiness for short-haul travel and economic stimulus policies of the governments in the region. In going forward, the alliance aims to help local professional conference organisers (PCOs) in each member country build confidence and become prepared to respond to fresh demands of the postCovid-19 pandemic when businesses and organisations will utilise conventions in gathering advanced knowledge, latest technologies and new experiences to reignite professional and business growth,” stated Mr. Chiruit Isarangkun Na Ayuthaya, President of Thailand Convention & Exhibition Bureau (Public Organization) or TCEB. By becoming a member of the Asia Convention Alliance, Malaysia is keen to be part of the collective effort to codevelop business opportunities among the alliance members and strive for the status of sustainable regional convention destination and welcome more members on board towards boosting Asia's convention industry.
Asia’s Most Comprehensive Media Pla orm For MICE
MICE Watch
September 2021
M I C E Showcase
CTICC Secures 15 International Conferences Through Collaborative Efforts With Their Partners
ver the past 17 months, The Cape Town International Convention Centre (CTICC) has secured 15 international conferences and will welcome approximately 22 000 delegates to the Mother City, bringing an estimated R594 million into the local economy over the next six years. The business events have been one of the hardest-hit sectors over the past 17 months.
O
Even with many businesses and associations worldwide re-evaluating their position on business travel, the CTICC has managed to secure 15 international conferences through collaborative efforts with their partners, such as the Cape Town & Western Cape Convention Bureau. Additionally, one of the most notable conferences secured is Africa Oil Week, part of a 3year deal the Hyve Group has signed with the CTICC. Nine of the 15 conferences will host a trade exhibition as part of the conference. “With strict lockdown measures impacting our
54 | www.exhibi onshowcase.com
normal sales process, the team has had to do everything remotely. As part of the sales process, we take all potential customers on a virtual tour through the centre. The tour allows them to experience the different spaces and get a feel of the venue. We also offer all our clients the options of running hybrid or virtual events using our digital platform CTICC Engage. And our strict C19-Care© protocols provide the assurance needed from a health and safety perspective, allowing customers to book with us with confidence” said Ms. Taubie Motlhabane, CEO of the CTICC. CTICC Engage allows professional conference organizers to host seamless and successful live digital events with customizable branding and offers features such as AI matchmaking, a lead generation dashboard, and exhibitors booths. The team at the CTICC developed the C19-Care© protocols in collaboration
with health, tourism, and events industry leaders, both locally and abroad, and the protocols apply to the National Department of Health's regulations. The stringent protocols ensure that the safety of the CTICC's clients, staff, and delegates is always put first. Since opening its doors almost two decades ago, the CTICC has focused on building a resilient brand on the global business events stage. The continued interest over the past year in the CTICC as a venue to host conferences and trade exhibitions, most notably those in the medical and scientific fraternities, signifies the strength and resilience of the venue and destination. “In a highly challenging year, the team at the CTICC and their partners were able to make this achievement possible by working together and showing the world why we are Africa's leading business events venue and destination” said Mr. Deon Cloete, Chairperson of the Cape Town International Convention Centre Company (Convenco).
Asia’s Most Comprehensive Media Pla orm For MICE
Study
M I C E Showcase
September 2021
SAP Concur Study Reveals Eagerness For APAC Business Travellers To Restart Trips Nearly two-thirds of APAC respondents surveyed are raring to go for professional and personal reasons, but they also want exibility from employers on how their trips will be conducted
ew research commissioned by the SAP Concur organisation highlights enthusiasm among Singapore business travellers to resume their work trips. Respondents to the survey carried out in Singapore believed that the current travel hiatus is hurting their careers by impeding their business goals and personal lives.
N
The survey was also carried out in other Asia Pacific (APAC) markets Malaysia, China, Hong Kong, Taiwan, Japan, South Korea, India, Australia and New Zealand. One hundred respondents were from Singapore, while a total of 950 came from the other markets. While the Singapore respondents hope to restart their in-person meetings soon – all of them were “willing” to travel in the next 12 months, including 63% who were “very willing” to do so – they also wanted greater control over how they
55 | www.exhibi onshowcase.com
will travel, so that their safety and health can be better safeguarded amid the pandemic.
and talent retention.” Notable findings from the study of 1,050 APAC business travellers include:
“Covid-19 has upended business travel in the the past year and a half. Yet, it has also reaffirmed business travel's importance in forging business and personal connections, and enabling career advancement,” said Dr Carl Jones, Vice President and Head of Strategy for SAP Concur Asia Pacific.
Ÿ
Travellers believe their career success depends on a return to business travel
Ÿ
Changing traveller expectations forcing organisations to rethink their travel policies
Ÿ
Flexibility helps employees feel safe
“While uncertainty continues to linger around travel curbs, firms can support business travellers by updating travel policies to provide more flexibility in flight and accomodation selection, better protecting employees' health and safety. Then as vaccinations progress and travel bubbles form in the coming months, they will be better positioned to enable safe travel, facilitating business growth
“Employees are ready to return to business travel, but on their own terms,” said Dr Jones. “The actions that businesses take in the next 12 months to protect traveller safety and health could make or break their ability to acquire and retain valuable employees amid a competitive market for talent.”
Asia’s Most Comprehensive Media Pla orm For MICE
Tech News
M I C E Showcase
September 2021
High-Speed 5g Network And 5g Smart Security Robot Introduced At HKCEC augmented reality) to enhance engagement with visitors and streaming of high-definition videos to visitors' mobile devices. Ms Monica Lee-Müller, Managing Director of HML, said, “As an industry leader, HML is committed to using smart technology to offer better service to our customers, and we are delighted to be one of the first organisations in Hong Kong to provide high-speed indoor 5G connectivity. Our new 5G smart robot also helps us flexibly allocate resources and provide event organisers and visitors with safer, more reliable services.”
ong Kong Convention and Exhibition Centre (Management) Limited has announced the completion of the installation of 5G infrastructure which will herald a new era of digitally elevated and connected venue experience as well as enhancement of operational efficiency. Marking this new page is the introduction of a futuristic staff member to the HKCEC team - "Captain C", a 5G smart robot which recently completed its apprenticeship successfully as a security captain at the “Hong Kong Computer & Communications Festival”. The addition has only been made possible with the new 5G network infrastructure.
H
The HKCEC now boosts 100% 5G
56 | www.exhibi onshowcase.com
coverage spanning event spaces, restaurants to backstage areas. In addition to accommodating a large number of facility users to simultaneously access data-intensive applications and content, the 5G network infrastructure will empower exhibitors to integrate physical and online marketing and sales efforts such as more stable and better real-time livestreaming of events, application of new technologies (such as hologram and
Captain C combines 5G network and artificial intelligence technologies. It is equipped with a 360-degree 4K highdefinition surveillance camera, infrared detection camera, and a sensor system for detecting smoke and fire. Captain C can play very versatile roles including implementation of crowd management or pandemic prevention measures such as broadcast of social distancing reminders. When a person exhibits a high body temperature or does not wear a mask, Captain C will instantly transmit real-time images to the security control room so that appropriate follow-up actions can be taken. HML kicked off the US$128 million (HK$1 billion) HKCEC Five-year Advancement Project in 2019 to upgrade and refurbish the HKCEC's facilities and infrastructure over several stages. The introduction of Captain C is a benefit of the HKSAR Government's “Subsidy Scheme for Encouraging Early Deployment of 5G” to improve operational efficiency.
Asia’s Most Comprehensive Media Pla orm For MICE
Tech News
M I C E Showcase
September 2021
Aventri Launches Express Events Simplies Planning of Small, Straightforward Events vent management software (EMS) leader Aventri has launched Express Events to streamline the setup and delivery of simple, straightforward events. The solution enables organizations to handle their entire portfolio of events – from small virtual trainings to large hybrid conferences and in-person trade shows – on one platform. Express Events makes it easy for organizations with downsized planning teams to run comprehensive programs, with one platform that supports staff at every level of expertise, from beginners to the most advanced pros. Aventri's announcement comes at a time when many meetings are smaller in response to the continuing pandemic.
E
“Some of our clients report events with less complex requirements comprise up to 75 percent of their meetings portfolio,” said Jim Sharpe, CEO, Aventri. “With today's smaller teams of events specialists, the task of handling this vital segment often falls on infrequent planners, whose main job function isn't event planning. “The breadth of decisions event planners make for their marquee events can be overwhelming,” Sharpe continued. “That doesn't need to be the case for the entire event calendar. We've created a suite of easy-to-use tools built for the enterprise event planner, making event setup easier than ever.” Quick, Four-Step Process Express Events enables inexperienced planners to leverage templates and cut setup time by more than 50 percent. The solution can be used by both
57 | www.exhibi onshowcase.com
professional and nonprofessional planners for straightforward events, such as internal trainings, seminars, regional sales meetings, and social gatherings. Planners and attendees save time and effort, with this easy, four-step process below. Express setup lets planners create an event in minutes, with five simple clicks. The new tool asks a set of questions to determine high-level requirements and then scales back the setup to fit event needs. Ÿ Real-time activity dashboards show planners how far along they are in the planning process and the exact steps they still need to complete. Real-time metrics on email opens, clicks, registrations, attendance, and more help ensure success at each step. Ÿ Templates help planners create stunning events right out of the box. Templates are designed for different event types. Planners pick a theme and provide event details. Express Events does the rest, producing invitations, registration forms, emails, landing pages, and more. With no need to load images, compose emails, deal with merge codes, design color palettes, and other tasks, first-time planners can Ÿ
create professional events, while cutting planning time in half. Ÿ New RSVP functionality powers instant registration. Registrants do not need to spend time entering information the event organizer already has in the system. They can register for a standard internal event with one click. “Express Events enables organizations to aggregate data from events of all sizes in one system,” said Steve Yellen, vice president of product strategy, Aventri. “Companies get a comprehensive view of their meeting spend and return on investment. At the same time, they realize monetary and operational savings. Enterprises don't have to invest in multiple tools, manage different contracts and vendors, or struggle with tools that don't work in sync. They also cut training time with event planning centralized on an intuitive, all-in-one platform.” Express Events inherits all the security and privacy capabilities of the Aventri EMS platform and works seamlessly with other Aventri solutions for virtual, hybrid, and in-person events. The solution is available starting September 30.
Asia’s Most Comprehensive Media Pla orm For MICE
Partnerships
September 2021
The Geneva International Motor Show And Qatar Tourism Partner To Create New Qatar Geneva International Motor Show he Geneva International Motor Show (GIMS) and Qatar Tourism have announced partnership during a press conference held at Doha Exhibition & Convention Center (DECC), to develop and host the newly designed Qatar Geneva International Motor Show in Doha during 2023.
T
offer and infrastructural capabilities. Furthermore, with the forward-looking, glamorous Qatari capital as the backdrop, this show will stand out as an essential calendar event for exhibitors and car lovers from around the globe.
The partners have hinted that the
The first edition of the Qatar Geneva International Motor Show 2023 is planned for the autumn, and the organisers intend the event to take place
platform is positioned as a new worldrenowned motor show for the Middle East. With much anticipation, exhibitors and fans can now look forward to the upcoming Geneva International Motor Show being held from 19 to 27 February 2022, as well as the new format which will be taking place in Doha in 2023.
every two years. While the event has already captured the curiosity of the public, the full concept reveal will only be made during GIMS 2022, which will take place from 19 to 27 February 2022. Until then, exhibitors and fans will need to exercise patience while GIMS accelerates to Doha 2023 behind the scenes.
This collaboration is considered a natural fit for a new progressive show, given that GIMS has been pioneering the automotive space since 1905 and has built a strong brand reputation in the sector and that Qatar stands out globally for its outstanding experience
Qatar Airways Group Chief Executive and Chairman of Qatar Tourism, Mr. Akbar Al Baker, said: “In line with the national strategy, Qatar National Vision 2030, we are expanding our tourism proposition to position Qatar as a world-leading destination and ensure
58 | www.exhibi onshowcase.com
guests enjoy the very best that the Gulf State has to offer. “In addition to extensive hotel and resort development, the refurbishment and creation of tourism assets and an expanding culinary scene, hosting internationally renowned events is an important pillar of our strategy. We are pleased to partner with the highly distinguished Geneva
International Motor Show and look forward to a collaborative relationship to bring this eminent event to our shores.” Maurice Turrettini, President of the Permanent Committee of the Geneva International Motor Show, stated: “We are very proud and honoured, that Qatar Tourism has put its trust in us for the conception of the new motor show in Doha. Our partnership is the result of very trusting and constructive talks from day one. The joint forces with Qatar Tourism empower us to focus on the upcoming 91st edition of GIMS in February 2022, where we will be able to gather ideas and learnings for the new motor show in Doha.”
Asia’s Most Comprehensive Media Pla orm For MICE
Partnerships
September 2021
Kentucky Venues Announces New Partnership With Spectra Kentucky Venues, which operates the Kentucky Exposition Center and the Kentucky International Convention Center, has announced a new partnership with Spectra to expand sponsorship and client-building opportunities across the state and generate new revenue sources.
partnerships with sponsors,” David S. Beck, president and CEO of Kentucky Venues, said. “We're excited to work with the professionals at Spectra, leaning on their expertise and experience to help improve events and generate revenue at both of our facilities.”
K
Spectra Partnerships - a major division of Spectra, an industry leader in live events and entertainment - will serve as KY Venues' sales consulting agency. The team will be responsible for identifying and cultivating naming rights and corporate sponsorships for the sixth largest convention center in the U.S. -
Kentucky Exposition Center, and one of North America's newly renovated and LEED Silver – Kentucky International Convention Center to generate new revenue sources. “Kentucky Venues is in the business of generating economic impact for our city and state. We want to use our resources wisely to attract new clients and build
Spectra Partnerships will also focus on six annual, signature events that are owned and produced by Kentucky Venues: the Kentucky State Fair, World's Championship Horse Show, National Farm Machinery Show, Championship Tractor Pull, North American International Livestock Exposition and North American Championship Rodeo.
Shaw Centre And GES Announce Partnership he Shaw Centre and GES have announced a five-year partnership for Show Services. With this new partnership, GES becomes the exclusive provider for material handling and preferred provider of; event rentals, custom exhibits, labor, customs, and transportation.
making all aspects of planning and execution simple and worry free.
T
The Shaw Centre and GES are excited to work together to provide world-class services and experiences that take ideas from imagination to reality. This clientfocused partnership will assist in the recovery of the meeting and events industry and work toward providing an economic impact to the city of Ottawa and the Province of Ontario. We are excited to welcome GES and their world class team to the Shaw Centre,” said Josh Verch, Shaw Centre's Director of Marketing and Partnerships. “GES' global experience will bring a fresh new perspective while continuing to provide the high-level of customer
59 | www.exhibi onshowcase.com
About Shaw Centre
service our clients have come to expect.”“GES is proud to partner with the Shaw Centre Team and our mutual clients moving forward,” said Jeff Quade, Executive Vice President, Exhibitions. “We are looking forward to expanding our network of facility relationships across Canada and are excited to develop new relationships in the Ottawa region.”
Shaw Centre, previously known as the Ottawa Congress Centre, was founded in 1983. The Centre was redeveloped into a new, larger facility with project funding from the Province of Ontario, the City of Ottawa and the Government of Canada which opened its doors in April 2011 as the Ottawa Convention Centre (OCC). In October 2014, the OCC entered a 10-year partnership with Shaw Communications, rebranding the facility as the Shaw Centre.
As a global experiential marketing and logistics partner for the exhibition and convention industry, GES' passionate team of highly skilled experts offers clients the right blend of experience, fresh ideas, deep industry knowledge and strategic insight. The company's award-winning services coupled with event technology and innovative tools help clients optimize their events,
The state-of-the-art convention centre is a spectacular venue that induces economic impact by hosting conventions, conferences, meetings, and events. It was named the 2020 “World's Best Convention Centre” by the International Association of Convention Centres (AIPC).
Asia’s Most Comprehensive Media Pla orm For MICE
September 2021
PHILIP GOH The International Air Transport Association (IATA) announced the appointment of Philip Goh as its Regional Vice President for Asia-Pacific. Goh is a 34-year veteran of the airline industry. Most recently, he was Regional Vice President for the South West Pacific for Singapore Airlines (2017 to 2021), based in Sydney. Reporting to the IATA Deputy Director General, Goh will lead IATA’s activities across Asia-Pacific, a region covering 37 countries and territories and home to 45 IATA member airlines. He is based in Singapore, where IATA’s Regional Office is located.
DR. DEBBIE KRISTIANSEN ASM Global has appointed experienced Middle East venue management and entertainment professional Dr. Debbie Kristiansen as General Manager of the new Bahrain International Exhibition & Convention Centre, due to open in 2022. The appointment of Dr Kristiansen, who has lived and worked in the Middle East for 16 years, has been applauded across the industry. Ranked in the Top 30 Most Inspirational Women in the Arab World 2019 and Middle East Female CEO of the Year 2018, with a long and distinguished career in the tourism, exhibition, events and entertainment industries, Dr Kristiansen’s knowledge and understanding of the culture and the character of the region will be an invaluable asset in her new role.
PATRICK HALLER IAAPA, the global association for the attractions industry, announced Patrick Haller has joined the organization as vice president of global marketing, communications, and membership. Haller brings an extensive background in association marketing, strategic planning and management. He will lead the association’s global marketing, communications, and membership strategy and plan implementation.
KERRIN MACPHIE The Meetings Industry Association (mia) has announced it will be appointing Kerrin MacPhie as chief executive when Jane Longhurst retires this autumn. Kerrin, who will commence her new role spearheading the mia on 8 November, brings a wealth of business meetings and events experience having previously held senior posts in destinations, associations, hotels and convention centres as well as a number of voluntary board positions across the sector’s national and international associations. Joining from VisitBritain/VisitEngland, where she has held the role of head of business events since 2017, Kerrin will be building upon Jane’s legacy championing the sector and realising the mia’s ambitious future plans.
60 | www.exhibi onshowcase.com
Global News
September 2021
The AMR Top 20 Exhibition Organisers By Exhibition Organising Revenue 2020
MR International has released its annual “Top 20 exhibition organisers”: the global ranking based exclusively on exhibition organising revenue. The ranking takes into account 2020 revenues. Informa Markets remains number one, followed by RX (formerly Reed Exhibitions). CFTC moves to third, up from the ninth position last year.
A
from previous years. Therefore, this year’s AMR Top 20 is a snapshot and not representative of longer-term market positions.” He adds, “We can expect to see further changes next year as organisers’ experience different levels of recovery.”
The Consumer Technology Association (CTA) debuts in the AMR Top 20, while Messe Nuremberg and the Italian Exhibition Group (IEG) rejoin. Meanwhile, the Hong Kong Trade Development Council (HKTDC) and Tarsus drop out. In alphabetical order, the five next largest organisers are the Association of Equipment Manufacturers (AEM), Easyfairs, HKTDC, IFEMA Madrid and Tarsus. Florent Jarry, Head of AMR’s Global Events Practice, says, “2020 was an exceptional year due to the disruption of COVID-19, as a result, the rankings are strongly biased towards organisers with strong Q1 calendars and with strong portfolios in China, where events were less disrupted in H2. This has led to the ranking being substantially different
61 | www.exhibi onshowcase.com
The additional chart below offers a comparison between exhibition organisers’ revenue in 2019 and 2020 About the AMR Top 20 ranking The AMR Top 20 enables exhibition organisers to see how they rank in the global events market. It also helps organisers to track any shifts in market
share, particularly ahead of the financial reporting cycle. In addition, the ranking presents a pure view of organising, the dynamic and highly profitable part of the industry, by isolating exhibition organiser revenues from venue rental and service revenues. Organisers are ranked on the latest fully reported year combined with pro-forma revenues of acquisitions. AMR International also provides more in-depth analysis on the global exhibitions industry in its annual Globex report: the exhibition industry’s definitive dataset and forecast. Globex 2021 will be published in November and is now available to pre-purchase. About AMR International AMR International is the global leader in strategy consulting for the events and exhibitions industry. Our mission is to create value for our clients and act as a guide for transformation. With a 30year track record, we are the go-to strategic advisors for the world’s leading organisers, venues, service provides, event tech, and investors. AMR operates from London, New York, Paris and New Delhi, and has on-the-ground experience in more than 40 countries.
Asia’s Most Comprehensive Media Pla orm For MICE
Global News
September 2021
Abu Dhabi Chamber And CONNECT Announce The Launch Of International Events In Abu Dhabi For The Construction And Manufacturing Industries As part of a long-term partnership, Abu Dhabi Chamber of Commerce & Industry and CONNECT have announced two inaugural events, Middle East Design & Build Week (MEDBW) and Middle East Manufacturing & Technology Expo (MEMT). Both the physical events are scheduled to be held between 5 – 7 December 2022 at Abu Dhabi National Exhibition Centre (ADNEC), UAE. This announcement was made during a press conference held at the Chamber's tower in Abu Dhabi, which was attended by Mr. Abdullah Ghurair Al Qubaisi, Deputy Director General of Abu Dhabi Chamber; Mubarak Al Shamsi, Director of Abu Dhabi Convention and Exhibition Bureau (ADCEB); Khalifa Al Qubaisi, Chief Commercial Officer of Abu Dhabi National Exhibition Center (ADNEC); and Ashley Roberts from CONNECT.
A
A large number of media representatives attended the press conference as well. The events are supported by Abu Dhabi Department of Culture and Tourism and other prominent government and regional bodies from the UAE. In his opening speech, Mr. Al Qubaisi said that “Through these two prestigious events, which are the only events in the region dedicated to construction and manufacturing, we look forward to exploring different solutions in construction and design as well as manufacturing and advanced technology sectors. Through these two events, we will have the potential to identify the prospects of mutual cooperation and
62 | www.exhibi onshowcase.com
joint partnerships and to share experiences with the biggest international companies in this regard.” He added that organizing the Middle East Design & Build Week and Middle East Manufacturing & Technology Expo in partnership with CONNECT translates the efforts of the Chamber to realizing the national industrial strategies by providing the necessary support for the private sector to be a key player in the fourth industrial revolution and to fortify the place of the UAE in general and Abu Dhabi in particular on the world map as a center for sciences and advanced industries over the next decade. “The construction and manufacturing industries in the UAE are featured with all the tools necessary for growth and prosperity thanks to the long-term futuristic vision of the UAE's wise leadership and the national strategies that are capable of making a paradigm shift in manufacturing projects,
especially the “Made in Abu Dhabi” strategy that is aimed at providing an impetus to the industrial sector, boosting foreign trade and local investment in Abu Dhabi. The government's openness to international business, heavy investments in economic diversification plans and the region's strategic location has created humungous business opportunities for regional and international companies across a range of industry verticals, especially in the construction and manufacturing industries,” he added. Business Tourism For his part, Mubarak Al Shamsi emphasized on the importance of launching the two events, which are the only events in the region that caters to the construction, manufacturing and technology sectors, pointing to them as amongst the key sectors on which the government is concentrating. The Director of ADCEB stated that business tourism and events sector is the
Asia’s Most Comprehensive Media Pla orm For MICE
Global News main engines for tourism and economic development in Abu Dhabi and that this sector offers the opportunity for businesses to meet and conclude deals, thus, more partnerships and increased rates of trade exchange. Al Shamsi added that the ADCEB is a pioneering entity that supervises the development and promotion of business events throughout the emirate efficiently, effectively and transparently and in partnership with all its stakeholders. “Abu Dhabi is well known as an international business destination and a tourism hub. It is one of the most secure cities in the world and it is the perfect destination for organizing meetings, conferences and exhibitions while providing all the necessary precautionary measures for health and safety,” he said. Khalifa Al Qubaisi noted that ADNEC as always strives to present a successful venue for MEDBW and MEMT, pointing out that the responsible teams
63 | www.exhibi onshowcase.com
September 2021 of both events have already started coordinating with CONNECT to bring about perfect world-class events next year. “These two events will play a big role in boosting the joint work in hosting and organizing conferences and exhibitions, which will reflect positively to increasing the economic advantages to the sector of business tourism and the national economy as a whole.” World Participation Ashley Roberts from CONNECT has expressed his confidence in the success of economic events in Abu Dhabi, saying that amidst the enormous boom in the manufacturing and construction sectors, the UAE is a natural choice for event organizers to host world-class trade events. “Visiting or exhibiting at trade events such as MEDBW and MEMT will be an optimum way to explore and expand business in the rapidly emerging region. The events will provide a forum for international and local businesses to discuss
investment and project opportunities, as well as bringing together decision makers from both the regional public and private sector,” he explained. “Live events play a paramount role in offering a platform for connecting businesses, growing profits, networking, and keeping up with the trending subjects in the industry. With the support of our valued partners at Abu Dhabi Chamber of Commerce & Industry and key government bodies from the UAE, we are confident that both the events will foster positive meaningful engagement in the design, construction, manufacturing, and technology industries.” Mr. Roberts pointed out that many counties have confirmed their participation at the events including Israel, Italy, Turkey, United Kingdom amongst others, expecting that both events will attract participation and delegation from across the world.
Asia’s Most Comprehensive Media Pla orm For MICE
Global News
September 2021
Automechanika Kuala Lumpur 2022 Set To Redefine The Matchmaking Experience To Reconnect The Automotive Community
utomechanika Kuala Lumpur is acclimatising to a new age of trade fair experiences with its S.E.T. (Sourcing, Training and Entertainment) of upgraded activities. The show's reconfigured business matching service, Match Up, brings together optimised processes, people and expertise to stimulate market growth in the international automotive community. This all-year-round networking service helps link up potential partners and allows participants to explore the local and overseas auto service industry. Players can already start capitalising on the fair's extensive global industry resources leading up to the physical show on 15 to 17 March 2022 at the Kuala Lumpur Convention Centre (KLCC).
For example, its advanced business matching service, Match Up, aims to create more means for participants to examine and explore new business opportunities.
A
Malaysia is a top contender for companies laying down roots, as its automotive industry has been a key contributor to the nation's economy for years. Off the back of last year's repressed activity in the automotive industry, a shift in supply networks has resulted in many players eyeing up different markets and channels to establish buyer-and-supplier
64 | www.exhibi onshowcase.com
relationships. With local policies presenting favourable conditions to stimulate market growth in the automotive supply chain, the country's position plays a significant role in its overall industrial transformation, digitalisation, and electrification. This inevitably reinforces growth and development in automotive manufacturing and automation, passenger vehicles, commercial vehicles, the Internet of things (IoT), and logistics. With this in mind, Automechanika Kuala Lumpur revives its 'S.E.T.' of hybrid activities and digital solutions before, during and after the show. The objective is to draw attention to dynamic prospects in the automotive service industry and supply chain through the show's communication channels and social media campaigns.
In addition, it utilises a database of 600,000 buyer and supplier contacts from Automechanika shows in Ho Chi Minh City, Kuala Lumpur and Shanghai to connect the regional automotive community with the rest of the globe. Ms Fiona Chiew, Deputy General Manager of Messe Frankfurt (HK) Ltd, said: “As the automotive industry kicks into gear, it is crucial that players take advantage of Automechanika Kuala Lumpur's connections in Match Up, in addition to its other wider media resources. The service opens up more communication channels for companies looking to expand into markets like Africa, Asia, Europe, the Middle East, North America, Oceania and South America. Through this, professionals will be able to identify business prospects and discuss new tools, technologies and management systems in the service sector.”
Asia’s Most Comprehensive Media Pla orm For MICE
Global News
September 2021
4th Edition Of Intersec Saudi Arabia To Run From 13-15 September 2022 In Riyadh (SASO), together with the industry at large.
ew dates for the 4th edition of Intersec Saudi Arabia have been confirmed, with the Kingdom's largest trade fair for security, safety, and fire protection, scheduled to take place from 13-15 September 2022, at the Riyadh Exhibition Center.
N
The annual three-day event is organised by Saudi-based Al-Harithy Company for Exhibitions (ACE) Group under licence from UAE-headquartered Messe Frankfurt Middle East, which organises Intersec, the world's leading exhibition for security, safety, and fire protection. Alexandria Robinson, Intersec Saudi Arabia's Show Director, said: “We're pleased to lock in the dates for Intersec Saudi Arabia 2022 at the Riyadh Exhibition Center, and can now look forward to a successful edition with our
government partners and international exhibitors. “Planning is already underway, and we're expecting a sell-out show with plenty of new updates and business connections in the Middle East's largest and fastest growing market for security, safety, and fire protection.” Intersec Saudi Arabia is supported by key government entities including the Saudi Ministry of Interior, Saudi Civil Defense, and the Saudi Standards, Metrology and Quality Organization
More than 120 exhibitors from 20 countries are expected to participate next year, while the customary wide range of value-added conferences covering much needed discussions and topics will also return. According to analysts 6WResearch, Saudi's market for video surveillance, access control, and intrusion detection, along with fire safety equipment, is estimated to be worth US$906 million in 2021, a seven percent increase over the previous year (US$846.6 million). The market is set to grow at a compound annual growth rate of 6.3 percent over the next five years and is estimated to reach US$1.2 billion in 2026.
IMEX Announces Vaccine Entry Requirements For IMEX America he IMEX Group has recently published its full covid-safety plans and entry requirements for the 10th edition of IMEX America in November at Mandalay Bay, Las Vegas. Following a recent trend in North America for event organizers to produce covid-safe events to an 'unofficial gold standard', the IMEX team has confirmed that all IMEX America participants must provide proof of full vaccination against covid-19 to gain entry to the show.
T
IMEX will be using the well-known and commonly used CLEAR Health Pass app for all North American attendees. CLEAR is used for identity verification at airports throughout the US and has partnered with many of the largest venues in Las Vegas, including Mandalay Bay, as well as having been adopted by event organizers across the
65 | www.exhibi onshowcase.com
country. There will be a different process for use by international attendees. The CLEAR app offers validated, onscreen proof of full vaccination status against the World Health Organization's list of approved vaccines. IMEX will not have access to the personal health records of attendees as that data remains anonymous and private. International attendees will be able to submit their vaccine status to an equally secure portal prior to the event to gain vaccine certification. IMEX will also be providing a specialized health clinic onsite, together
with access to testing stations for homeward bound international travellers whose travel providers require them to show a negative test before departure. As IMEX Group CEO, Carina Bauer, explains, “We've consulted widely about this decision and have been watching the events landscape in North America very closely these past weeks. The requirement for participants to prove their full vaccination status is fast becoming the unofficial 'gold standard' for large events in the US. “Now that we've published our plans, we hope that everyone has enough time and space to make their own arrangements to attend the show. We open with Smart Monday, powered by MPI, on 8 November and we can't wait to greet everyone and see our industry friends and colleagues in person – our unofficial IMEX family – for what promises to be a momentous reunion.”
Asia’s Most Comprehensive Media Pla orm For MICE
Global News
September 2021
IAA MOBILITY Demonstrates That Major International Trade Fairs Can Be Held In Germany Once Again IAA MOBILITY showed that major international events can be safely carried out An elaborate safety and hygiene concept creates a tailwind for trade fairs this fall High level of acceptance of rules by all participants he new start of the trade-fair business launched by IAA MOBILITY was a major success: The event demonstrated that the safety and hygiene concept that Messe München developed in close cooperation with government officials functioned extremely well. IAA MOBILITY has cleared the way for the resumption of the trade-fair business and the upcoming fall events OutDoor by ISPO, EXPO REAL and productronica.
T
The first IAA MOBILITY ever held in Munich was a complete success while attracting 400,000 participants from 95 countries. In organizing the event, Messe München demonstrated that major international exhibitions can be safely and reliably conducted once again. “IAA MOBILITY opened our trade-fair fall with a real bang: The first major international event conducted in more than 18 months was held not only on the company’s fairgrounds, but also on sites scattered around downtown Munich,” said Klaus Dittrich, the Chairman and CEO of Messe München. “We successfully met the challenge of strictly applying our safety and hygiene concept during the event. The IAA MOBILITY has sent one strong message to the world: International trade fairs can indeed be conducted in Germany once again.” An elaborate safety and hygiene concept The concept includes specifications and regulations with regard to the physical distancing of the participants, the
66 | www.exhibi onshowcase.com
ventilation of the exhibition halls, the wearing of FFP2 masks, the application of hygienic measures on site and the traceability of all participants. The VCR concept (vaccinated, checked or recovered) played a decisive role in this as a condition for the industry to meet.
who purchased their tickets online were able to scan and upload their vaccination cards ahead of time. This prevented long waits because it entitled tradefair visitors to go through the turnstiles without being subjected to a coronavirus control and waiting in line.
“Our safety and hygiene concept worked exceptionally well – not least because a large number of trade-fair visitors were prepared in the best possible way when they arrived and acted in exemplary fashion on the fairgrounds,” Dittrich said. “On behalf of all Messe München’s employees, we would like to thank all participants for their care and cooperation.” People
The immense popularity of IAA MOBILITY shows that the new concept of taking the trade fair to residents of the city by using the Open Space and Blue Lane was received very well. Participant safety will be a top priority of future events organized by Messe München as well. Interest in the upcoming EXPO REAL is very high: 1,125 exhibitors have already registered.
Asia’s Most Comprehensive Media Pla orm For MICE
