IMM Cologne 2021 To Go Ahead For January 2021

German trade fair imm cologne ha confirmed that it will take place ( s with Living Kitchen) from January, 18-24, 2021. “We want to blaze a bold trail into the new normal together with the industry,” says Mahias Pollmann, vice president, trade fair management, at organizer Koelnmesse.

As it stands, 70% of the hall space has been booked. “Given the present circumstances, this really is a very good registraon figure,” explains Mahias. “Compared with previous months, we are also currently seeing increased interest overall in holding live trade fairs. The movang realizaon is gaining ground that real-life interacons between people are essenal when it comes to establishing and building business relaonships.

To ensure the safety of exhibitors and visitors, Koelnmesse has worked in cooperaon with the public authories to

develop #B-SAFE4business, a concept that makes provision for all measures relang to hygiene, medical care and organisaon. On top of that, Koelnmesse has drawn up a hygiene and infecon control concept, which complies with the current provisions of North Rhine-Westphalia's Corona Protecon Ordinance and the requirements of the relevant health authority. Measures include discharging used air from the exhibion halls to the outside and drawing in enrely new fresh air so that aerosols cannot spread via our venlaon system.

The team from imm cologne is very opmisc about aracng visitors. “Of course, the number of visitors will depend on the travel situaon with regard to air, rail and local public transport – as well as on the extent to which travel restricons are lied. Nevertheless, we are already reaching around 90 per cent of our trade visitors despite the limitaons that are currently in place.” At the same me, the imm cologne team is also developing a hybrid event format for those parcipants unable to aend in person. “We will focus on extending our digital reach and will learn from the digital formats we are offering this autumn for gamescom and DMEXCO,” comments Pollmann. “Of course, it is in the nature of the interior design sector that its products are more difficult to present digitally than games are, for instance.

Nevertheless, we are seeing some good concepts for streaming certain imm cologne events as well as top-class congress talks and discussions. Exhibitors will also be able to present their products digitally and thereby increase their reach. To supplement our digital matchmaking opons, we are not only expanding the business opportunies available to our exhibitors but also reaching a broad spectrum of visitors.”

Exhibions To Play Crical Role In Post-covid World As Dubai Re-Starts Events Industry – Study

Dubai is seen as the safest locaon t host internaonal exhibions and o green ligh year. t to do so before the end of this research has indicated. Clearly there is an appete for the events sector to pick up conferences in the coming months, while in Dubai, with this evident during the AI trade fairs will play a crical role in a postThe July 2020 'Exhibions post covid-19' Everything conference at DWTC, which covid 'restart', according to new research. survey was commissioned by Messe marked the return of physical events in Frankfurt Middle East (MFME), one of the Dubai. “Globally, Messe Frankfurt has A recent market survey of more than region's largest trade fair organisers with 'restarted' exhibions with the opening of 4,000 professionals from 130 countries major events such as Automechanika Intertexle Shenzhen Apparel Fabrics on explored the impact of covid-19 on the Dubai, Intersec, and Beautyworld Middle 15 July 2020 in China, and we're on track global exhibions industry, delving into East among its porolio of more than 16 to deliver two of our most important key areas such as travel, budgets, and the exhibions and conferences. “As with shows in Dubai. These will take place importance of trade fairs in a postmany business sectors, the trade fair with stringent health and safety measures pandemic world. The study covered a industry felt the impact of the covid-19 to help keep our aendees safe.” wide range of industry sectors from the pandemic, parcularly in Dubai, which has auto aermarket and commercial security a thriving exhibion sector at the Dubai While 77 percent of the survey to beauty and cosmecs, showing that 77 World Trade Centre,” said Simon Mellor, respondents indicated they may travel percent of respondents viewed Dubai and Messe Frankfurt Middle East's CEO. “The abroad for business by the end of 2020, Germany (41 percent of respondents), as purpose of the 'Exhibions post covid-19' much of this figure (50 percent) depends the safest desnaons to aend study was to invesgate how this global on the liing of internaonal travel exhibions post covid-19. virus affected businesses of MFME restricons. Half who said they could stakeholders, and how we can address travel abroad before the end of the year, Nearly two-thirds (62 percent) agreed their concerns collaboravely with our pending government rules and that as the novel coronavirus recedes and peers. We will connue to run the survey recommendaons, said they would do so a semblance of normality returns, over the course of the year and look to by airplane. Encouragingly, nearly 62 exhibions will be more important for engage more pares as it evolves over percent would aend exhibions at their business (31 percent), or just as important me.” 'home country' and abroad, however 25 (38 percent), compared to the past. A percent would only aend an event 'at further 64 percent plan to aend Added Mr. Mellor: “The good news for home', perceiving reduced travel as beer exhibions in the next eight months, the exhibions industry is it's sll a crical for their health and safety. while 36 percent have been given the component for business success, as this