Lexus Media Kit 2009 For all advertising enquiries please contact: Marni Groves National Advertising Manager 02 9577 0278 or 0412 255 150 marni.groves@textpacific.com.au
Lexus Magazine Lexus magazine embodies the Lexus brand values of innovation, refinement and excellence in
execution. Balancing understatement with aspiration, Lexus magazine offers rich editorial content and award-winning photography to invigorate the mind and feed the soul. Lexus magazine is stylish, smart and intriguing – in words, design and imagery. The content of Lexus reflects the readers lifestyles and interests, encompassing travel, culture, food, technology and more. We introduce readers to the world’s most exciting new ideas in design, and interview high achievers from diverse fields who share the Lexus commitment to excellence. Using leading writers and photographers, we create dynamic front covers, captivating content and stunning visuals that engage our readers and sustain their interest. And above all, we inspire, inform and entertain. Regular features include: Travel Gourmet Leisure Design Technology Environment Sport Philosophy and story of vehicle performance & development
Lexus Magazine Distributed to all Lexus owners during the four year new car warranty period On sale nationally at Borders and selected newsstands in affluent suburbs High quality production reflecting the superior quality of the Lexus brand CAB Audited Australian circulation 32,000 Readership 80,000
(From 2004 to date circulation has grown 300% - from 8,000 to 32,000 - in line with rapid growth in Lexus sales)
The magazine currently has a global circulation of almost 1.25 million with eight editions. USA: 860,000 (where Lexus is the highest selling luxury vehicle) Canada: 37,000 EU: 130,000 China: 50,000 Japan: 91,000 Korea: 31,000 Saudi: 15,000 Australia: 30,000
About the Lexus Owner Age Group • • • •
53% are aged between 40 - 59 23% are aged between 20 - 39 21% are over 60+ The Lexus owner demographic is experiencing rapid growth in the 20-39 age group as more models are released with strong appeal to the younger market – for example the IS F and IS 250C convertible Principal Occupation
•
• •
53% comprise of managing director’s, CEO’s, senior and middle management and self employed-business/consulting Other occupations include solicitor/barrister, technology, physician and other medical 62% own their own company
Source: Lexus owner survey – 2006 research compiled by strategy @ Saatchi
About the Lexus Owner Annual Household income of Lexus owners. • • • •
22% over $250,000 plus 21% between $100,000 - $200,000 14% under $100,000 (remainder prefer not to state) Preferred car purchase method
• •
48% of Lexus owners paid cash for their vehicles 53% paid via hire purchase or lease
Source: Lexus owner survey – 2006 research compiled by strategy @ Saatchi
About the Lexus Owner Highest ranking Leisure interests
Highest ranking participant sports
Travel Dining out/cuisine Home Entertaining Fashion Music Theatre/Arts/Events Watching TV/DVDs Wine collecting Fine arts/museums/Opera Photography
Golf Tennis Snow skiing Horse riding Fishing
Source: Lexus owner survey – 2006 research compiled by strategy @ Saatchi
About the Lexus Owner Lexus Owners thoughts on Lexus Magazine
Lexus Owners attitude and style
91% 37% 94% 68% 31% 57%
84% 95% 55% 76% 60% 83% 82% 93%
read it pass it onto friends said they enjoyed reading it enjoyed the good articles relevant special offers updated information on Lexus Products
Source: Lexus owner survey – 2006 research compiled by strategy @ Saatchi
of owners try and look stylish agree quality is more important than price think they are an intellectual like to entertain spontaneously say they are more extrovert than introvert agree that they want to enjoy life now agree success is very important agree they feel financially stable
Advertising - Deadlines - Specifications Autumn 09
Winter 09
Spring 09
Summer 09
Autumn 10
Booking Deadline
19/12/08
03/03/09
12/04/09
25/09/09
01/01/10
Material Deadline
19/01/09
20/04/09
20/07/09
12/10/09
18/01/10
On sale
02/03/09
01/06/09
31/08/09
23/11/09
02/03/10
1 issue
2 issues
4 issues
Full Page
$5,955
$4,955
$4,710
Double Page Spread
$10,415
$9,285
$7,960
Advertising Rates
+ 20% for Inside Front cover and IBC Advertising specifications Advertising specifications Full page Trim 275mm x 230mm Bleed 285mm x 240mm Type 265mm x 220mm Double page spread Trim 275mm x 460mm Bleed 285mm x 480mm Type 265mm x 440mm
Contacts For further information regarding advertising please contact: Marni Groves National Advertising Manager Lexus Magazine Pyrmont NSW 2009 Tel: +61 2 9577 0278 Mobile: +61 412 255 150 Fax: +61 2 9577 0202 Email: marni.groves@textpacific.com.au
Lexus Lexus - Readership Profile The magazine for Lexus owners. Lexus magazine is a high quality production reflecting the quality of the car. Editorial features include exclusive products, fine dining, recreation, travel and leisure. Lexus owners are discerning individuals who value quality, performance and style. 2/3rds are company owners, MDs or physicians with 87% having a household income in excess of $150,000. 42% of Lexus owners paid cash for their vehicles.
Copyright 2007 Pacific Magazines. All rights reserved. Last Update : 12-Oct-2009
Lexus Lexus - Rates Advertising Rates Spend
Casual
x2
x4
$5,955 $10,415
$4,955 $9,285
$4,710 $7,960
Advertising Rates Full Page Double Page +20% for IFC and IBC
Copyright 2007 Pacific Magazines. All rights reserved. Last Update : 12-Oct-2009
Lexus Lexus - Deadlines Issue Name
On Sale Date
Booking Date
Material Date
Summer 07 Autumn 08 Winter 08 Spring 08 Summer 08 Autumn 09 Winter 09 Spring 09 Summer 09
03 Dec 2007 01 Mar 2008 01 Jun 2008 01 Sep 2008 24 Nov 2008 02 Mar 2009 01 Jun 2009 31 Aug 2009 23 Nov 2009
26 Oct 2007 26 Jan 2008 21 Apr 2008 21 Jul 2008 15 Oct 2008 19 Dec 2008 03 Mar 2009 12 Jun 2009 25 Sep 2009
09 Nov 2007 09 Feb 2008 05 May 2008 04 Aug 2008 29 Oct 2008 19 Jan 2009 20 Apr 2009 20 Jul 2009 12 Oct 2009
Copyright 2007 Pacific Magazines. All rights reserved. Last Update : 12-Oct-2009
Lexus Lexus - Specifications Insertion
Bleed
Type
Trim
Full Page Double Page Spread
285x240 570x480
265x220 530x440
275x230 550x460
Technical Information Technical Information Pacific Magazines will only accept advertising material via Quickcut. Supply of media via other means such as FTP, CD or Email is forbidden and will be rejected by Pacific Magazines. The supplier of the digital media is responsible for all aspects of the files supplied. For more information regarding Quickcut please contact: Quickcut: (02) 9467 7500 Tech Support: (02) 9467 7599 Web: www.quickcut.com.au General Specifications: 1. Media is to be supplied to the correct publication page size. Taking special care to include bleed, trim and registration marks. (Minimum bleed size is 3mm. Trim and registration marks must lay 6mm outside of the trim) 2. PDF files need to be supplied as single page files. File names should start with P001_ for the first page and P002_ for the second page for a double page spread. 3. Avoid running type across the gutter of a double page spread. 4. All type must be a minimum of 8pt and 10pt for reversed type 5. All fonts need to be embedded into the PDF file 6. Files must be saved in CMYK format. RGB or LAB colour formats will be rejected 7. Images need to be of a minimum 260dpi at print size. 8. Solid black panels or backgrounds should carry 40% Cyan to reinforce the black print 9. Total ink limit should be between 280-310% with a black limit of 90% (medium GCR) 10. All 4 colour black and white images should use UCR To ensure accurate colour reproduction, Pacific Magazines recommends a 3DAPv3 approved digital proof. Please Check Publication Specifications for Correct Paper Type From April 2nd 2009 Printers and publishers will only be accepting 3DAPv3 proofs. Please see www.3dap.com.au for more details 3DAPv3 Colour Proofs: 1. Colour proofs must be created at 100% in size and accompany any supplied material. 2. In order to verify the proof, it will need to contain the 3DAPv3 control strip 3. Tearsheets or colour laser prints are NOT acceptable forms of proofs 4. If a 3DAPv3 colour proof is not supplied, Pacific Magazines or the Printer will not accept responsibility for the printed result of the supplied advertising. 5. The proof must be setup to the correct paper type of the magazine and section
Copyright 2007 Pacific Magazines. All rights reserved. Last Update : 12-Oct-2009
Lexus Lexus - Contacts Name
Title
Isaac Wilson Henna Taouk Lily Kuo
Editor NSW National Advertising Manager NSW Advertising Coordinator NSW
Location
Email Address
Copyright 2007 Pacific Magazines. All rights reserved. Last Update : 12-Oct-2009
Phone Number
isaac.wilson@textpacific.com.au 02 9577 0249 henna.taouk@textpacific.com.au 02 9577 0278 lily.kuo@textpacific.com.au 02 9577 0241