Brooklyn Botanic Garden | Way-Finding

BROOKLYN BOTANIC GARDEN WAYFINDING MAP RAHI HABIBIAN

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Informal Observation

Research

Identifying Current Issues Result Analysis Brainstorm Design Development

Concept Development

Graphic Content Execution

3D Modeling - Rendering Mock-up

Model Making

Print Test Presentation Design

Concept Design Approval

Cost Estimate Sending out RFQs and selecting Vendors

Resource Management

Phase Two, Execution

Documents

Print Material Order

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Instructional Document Installation Document Metal work Sample Approval Metal Work Print Proof

Online Order

Delivery

Installation

Metal Work

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Print Proof Print

Delivery

Delivery

Evaluation

BROOKLYN BOTANIC GARDEN WAYFINDING MAP RAHI HABIBIAN

Review Extra Time

Project Evaluation Human Traffic Observation

Survey Design

Informal observation Out of 30 groups of visitors, 12 spent time to read wayfinding map and, 5 of them found their way using it.

Some, trust their hand-out maps more than other sign types.

One major difference between Hand-out map and wayfinding map is “You are here” sign on wayfinding stands.

Group

Time Spent

3 Young

17sec

Yes

Reroute

They Understood the map very Fast

Mid age couple

35 sec

Yes

Reroute

Found the way after discussing together

Chinese family and 2strollers Young couple

8 sec

Yes

Reroute

Fastest / Father leads

22 sec

Yes

Reroute

Myself

75 sec

Yes

Reroute

Seems complecated

Couple

--

No

Didn’t care

On a date and just walking

Family of 4

--

No

Didn’t care

Only discovering plants

Couple

--

No

Didn’t care

Discovering without using any map

2 Tourists

--

No

Didn’t care

Discovering without using any map

2 Tourists

--

No

Didn’t care

Discovering without using any map

Photographer

--

No

Didn’t care

Discovering without using any map

Photographer

--

No

Didn’t care

Discovering without using any map

2 Old man

2 sec

No

Thout its the same thing

They trust their handout map

Adult couple

2 sec

No

Thout its the same thing

They trust their handout map

Family of 3

2 sec

No

Disregarded sign

They trust their handout map

2 guys

2 min

No

Went anyway

They used wayfinding and handout

2 female runners

--

No

Didn’t care

They know the garden

Photographer

--

No

Didn’t care

Knows the garden

Jogging female

--

No

Didn’t care

Knows the garden

4 adults

--

No

Didn’t care

One of them knows the garden and leads

Old lady

65 sec

No

Went anyway

She couldn’t understand the map

Young female

2min

Unknown

Went anyway

She had hard time understanding the map, even came back to read

Old lady

65 sec

No

Went anyway

She couldn’t understand the map

3Adults+Strollers

--

No

Didn’t care

They either know the garden or don’t care where they are going

6 other groups of Ladies with strollers

--

No

Didn’t care

They either know the garden or don’t care where they are going

BROOKLYN BOTANIC GARDEN WAYFINDING MAP

RAHI HABIBIAN

Found their way?

What did day choose to do

Notes

Current issues

Lack of signage visibility

Lack of attention to ergonomical facts

Low contrast

No/Invisible Identifier

Lack of unity of shape

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Analysis results

Issues

Opportunities

Current wayfinding map requires more time to understand than what most people are willing to spend

There is an improvement opportunity in designing a wayfinding system that is easy to understand quickly

The garden is too big for one wayfinding map

There is an improvement opportunity in breaking down the space into at least four different sections

The current map shows too many illustrations that make the maps graphic harder to understand, specially for senior citizens.

There is an improvement opportunity in simplifying the graphics of the map and/or zooming in, in a number of signs

There are many different paths towards a certain point and most of the paths are curved, which in fact leads to more need of directional signs

There is an improvement opportunity in providing directional sign at all paths, for everyone’s access.

There is a very little difference between Hand-Out map and wayfinding signs that makes some people use either one

There is an improvement opportunity in making wayfinding signage more efficient by zooming in, in each location

There is no unity in most of the current sign shapes

There is an improvement opportunity in establishing unity of shapes between all signage types

BROOKLYN BOTANIC GARDEN WAYFINDING MAP

RAHI HABIBIAN

Concept development Wayfinding sign

Conifers

4 Directions

Rose Arc Pool

Using the arrow form to establish unity in all signage shapes

Oak Circle

Current location

The original collection was formed by uniting the herbaria of the Brooklyn Lyceum, the Brooklyn Institute of Arts and Sciences, and the Long Island (NY) Historical Society. Among these collections are specimens collected

by J. Torrey, W. Darlington, A. Gray, and C. S. Rafinesque.

The herbarium also incorporates a number of historically important collections including: The personal herbarium of A.A. Heller, rich in types from the western United States.

The personal herbarium of Camillo Schneider, which formed the basis for his monograph on woody cultivated plants, Handbuch der Laubholzkunde.

A rare bound set of Australian algae and useful sets from the Whitney South Seas expedition and the Mulford expedition.

Cover crops can be a beautiful solution to many of your soil problems. Crimson clover (Trifolium incarnatum), for instance, can help concentrate nitrogen, a vital plant nutrient, in the top 12 inches of the soil where is it easy for plant roots to access it. This lovely plant can also break up compacted soil to improve drainage and allow more water to penetrate, crowd out thuggish weeds, prevent erosion during heavy rainfall or winds, and provide food for decomposers and other beneficial organisms in the soil ecosystem.

Additional information and details about near places to visit

When planted in the early fall, crimson clover will flower in late spring. It can also be seeded in the spring alongside rows of your favorite vegetables or other annuals and later tilled into the soil for an all-natural nitrogen kick. Its bright red flowers can also be gathered for stunning wildflower bouquets.

Washington Ave

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Concept development Regulatory sign

Regulatory sign A

Regulatory sign B

BROOKLYN BOTANIC GARDEN WAYFINDING MAP

RAHI HABIBIAN

Concept development Identifier sign

The purposed shape is successful in attracting the most attention to identification and at the same time it has lowest possible conflic with garden’s content and environment.

5’ 6” Human scale

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Wayfinding Signage scale

Identifier

BROOKLYN BOTANIC GARDEN WAYFINDING MAP

5’ 6”

RAHI HABIBIAN

Wayfinding sign

Regulatory

Concept development There is an improvement opportunity in dividing the garden space to at least four different neighborhoods and, identify each neighborhood with a certain color. These colors will appear as little dots on the directional signs. These colored dots enables the audience to determine their location more efficiently.

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Directional sign

Traffic signage style is known to all garden’s visitors, therefore it’s very easy to read This type of signage can be used in all paths without interrupting the garden’s content

BROOKLYN BOTANIC GARDEN WAYFINDING MAP

RAHI HABIBIAN

Suggested colors My main suggested color is red. This color attracts a lot of attention in the garden, therefore the signage system will engage with larger amount of visitors.

The second best color is black. This color provides lower level of contrast with the garden colors and environment.

We can see the practice of the red color in Japanese pond, the contrast is very successful.

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Brooklyn Botanic Garden Mobile app

PROJECT02-A

Objective This project is a standalone environmental graphics concept for the Brooklyn Botanic Garden, beyond the core four wayfinding sign types. Your goal is to improve your graphic design skills by identifying a tightly-focused and achievable scope, and developing a memorable and effective solution.Botanic You may choose to select any App Brooklyn Garden Mobile existing piece and reimagine that content, or you may propose an entirely new concept. Some appropriate potential scopes include: t

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Exhibition Design

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One of the goals of this project is to provide educational information for the visitors currently inside the garden, such as information and photos of plants around them, and also currently in the boom, updatable for every season.

I have created a fresh icon for BBG APP, by combining the garden's logo and a happy person jumping up for joy of being in the garden and enjoying the environment of it.

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There are a lot of potential for developing BBG APP in many different phases such as way finding, events, tickets, membership and etc. In this project I am only showing the educational part of plants currently in the boom. This feature contains pictures of different plants with more informations of what the plant is, which seasons it grows best in, what conditions is required and etc.

This part encourages people to also post their photos and comments online.

I have summarized the futures anyone might need inside the garden, and came up with these seven for the main menu.

Find Exhibitions Plants Events

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Tickets

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Join

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Find Exhibitions Plants Events

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Tickets

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Join

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Plants

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Around me

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In the boom now Pins Leaves

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Learn

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Join

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Plants

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Around me

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In the boom now Pins Leaves

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Learn

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Join

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Cabbage in the Herb Garden

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Plants

In the boom now

Hiltingbury Callicarpa Nutgall Tree Groundselbush Aconitum

Join

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Cabbage in the Herb Garden

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Plants

In the boom now

Hiltingbury Callicarpa Nutgall Tree Groundselbush Aconitum

Join

R: 172 G: 208 B: 58 R: 242 G: 128 B: 40 R: 0 G: 88 B: 140 R: 75 G: 144 B: 205 R: 80 G: 177 B: 228 R: 50 G: 182 B: 227 R: 138 G: 210 B: 217 R: 185 G: 208 B: 213

Plants

In the boom now

Callicarpa Callicarpa dichotoma 'Early Amethyst' (purple beautyberry) by the Home Composting Exhibit. Photo by Blanca Begert.

The temperate species are deciduous, the tropical species evergreen. The leaves are simple, opposite, and 5–25 cm long. The flowers are in clusters, white to pinkish.

The fruit is a berry, 2–5 mm diameter and pink to red-purple with a highly distinctive metallic lustre, are very conspicuous in clusters on the bare branches after the leaves fall. The berries last well into the winter or dry season and are an important

survival food for birds and other animals, though they will not eat them until other sources are depleted. The berries are highly astringent but are made into wine and jelly. Callicarpa species are used as food plants by the larvae of some Lepidoptera species including Endoclita malabaricus and Endoclita undulifer.

Join

R: 172 G: 208 B: 58 R: 242 G: 128 B: 40 R: 0 G: 88 B: 140 R: 75 G: 144 B: 205 R: 80 G: 177 B: 228 R: 50 G: 182 B: 227 R: 138 G: 210 B: 217 R: 185 G: 208 B: 213

Plants

In the boom now

Callicarpa Callicarpa dichotoma 'Early Amethyst' (purple beautyberry) by the Home Composting Exhibit. Photo by Blanca Begert.

The temperate species are deciduous, the tropical species evergreen. The leaves are simple, opposite, and 5–25 cm long. The flowers are in clusters, white to pinkish.

The fruit is a berry, 2–5 mm diameter and pink to red-purple with a highly distinctive metallic lustre, are very conspicuous in clusters on the bare branches after the leaves fall. The berries last well into the winter or dry season and are an important

survival food for birds and other animals, though they will not eat them until other sources are depleted. The berries are highly astringent but are made into wine and jelly. Callicarpa species are used as food plants by the larvae of some Lepidoptera species including Endoclita malabaricus and Endoclita undulifer.

Join

R: 172 G: 208 B: 58 R: 242 G: 128 B: 40 R: 0 G: 88 B: 140 R: 75 G: 144 B: 205 R: 80 G: 177 B: 228 R: 50 G: 182 B: 227 R: 138 G: 210 B: 217 R: 185 G: 208 B: 213

THANK YOU!

Rahi Habibian Visitor Experience Designer