BROOKLYN BOTANIC GARDEN WAYFINDING MAP RAHI HABIBIAN
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Informal Observation
Research
Identifying Current Issues Result Analysis Brainstorm Design Development
Concept Development
Graphic Content Execution
3D Modeling - Rendering Mock-up
Model Making
Print Test Presentation Design
Concept Design Approval
Cost Estimate Sending out RFQs and selecting Vendors
Resource Management
Phase Two, Execution
Documents
Print Material Order
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Instructional Document Installation Document Metal work Sample Approval Metal Work Print Proof
Online Order
Delivery
Installation
Metal Work
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Print Proof Print
Delivery
Delivery
Evaluation
BROOKLYN BOTANIC GARDEN WAYFINDING MAP RAHI HABIBIAN
Review Extra Time
Project Evaluation Human Traffic Observation
Survey Design
Informal observation Out of 30 groups of visitors, 12 spent time to read wayfinding map and, 5 of them found their way using it. Some, trust their hand-out maps more than other sign types. One major difference between Hand-out map and wayfinding map is “You are here” sign on wayfinding stands.
Group
Time Spent
3 Young
17sec
Yes
Reroute
They Understood the map very Fast
Mid age couple
35 sec
Yes
Reroute
Found the way after discussing together
Chinese family and 2strollers Young couple
8 sec
Yes
Reroute
Fastest / Father leads
22 sec
Yes
Reroute
Myself
75 sec
Yes
Reroute
Seems complecated
Couple
--
No
Didn’t care
On a date and just walking
Family of 4
--
No
Didn’t care
Only discovering plants
Couple
--
No
Didn’t care
Discovering without using any map
2 Tourists
--
No
Didn’t care
Discovering without using any map
2 Tourists
--
No
Didn’t care
Discovering without using any map
Photographer
--
No
Didn’t care
Discovering without using any map
Photographer
--
No
Didn’t care
Discovering without using any map
2 Old man
2 sec
No
Thout its the same thing
They trust their handout map
Adult couple
2 sec
No
Thout its the same thing
They trust their handout map
Family of 3
2 sec
No
Disregarded sign
They trust their handout map
2 guys
2 min
No
Went anyway
They used wayfinding and handout
2 female runners
--
No
Didn’t care
They know the garden
Photographer
--
No
Didn’t care
Knows the garden
Jogging female
--
No
Didn’t care
Knows the garden
4 adults
--
No
Didn’t care
One of them knows the garden and leads
Old lady
65 sec
No
Went anyway
She couldn’t understand the map
Young female
2min
Unknown
Went anyway
She had hard time understanding the map, even came back to read
Old lady
65 sec
No
Went anyway
She couldn’t understand the map
3Adults+Strollers
--
No
Didn’t care
They either know the garden or don’t care where they are going
6 other groups of Ladies with strollers
--
No
Didn’t care
They either know the garden or don’t care where they are going
BROOKLYN BOTANIC GARDEN WAYFINDING MAP
RAHI HABIBIAN
Found their way?
What did day choose to do
Notes
Current issues
Lack of signage visibility
Lack of attention to ergonomical facts
Low contrast
No/Invisible Identifier
Lack of unity of shape
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Analysis results
Issues
Opportunities
Current wayfinding map requires more time to understand than what most people are willing to spend
There is an improvement opportunity in designing a wayfinding system that is easy to understand quickly
The garden is too big for one wayfinding map
There is an improvement opportunity in breaking down the space into at least four different sections
The current map shows too many illustrations that make the maps graphic harder to understand, specially for senior citizens.
There is an improvement opportunity in simplifying the graphics of the map and/or zooming in, in a number of signs
There are many different paths towards a certain point and most of the paths are curved, which in fact leads to more need of directional signs
There is an improvement opportunity in providing directional sign at all paths, for everyone’s access.
There is a very little difference between Hand-Out map and wayfinding signs that makes some people use either one
There is an improvement opportunity in making wayfinding signage more efficient by zooming in, in each location
There is no unity in most of the current sign shapes
There is an improvement opportunity in establishing unity of shapes between all signage types
BROOKLYN BOTANIC GARDEN WAYFINDING MAP
RAHI HABIBIAN
Concept development Wayfinding sign
Conifers
4 Directions
Rose Arc Pool
Using the arrow form to establish unity in all signage shapes
Oak Circle
Current location
The original collection was formed by uniting the herbaria of the Brooklyn Lyceum, the Brooklyn Institute of Arts and Sciences, and the Long Island (NY) Historical Society. Among these collections are specimens collected by J. Torrey, W. Darlington, A. Gray, and C. S. Rafinesque. The herbarium also incorporates a number of historically important collections including: The personal herbarium of A.A. Heller, rich in types from the western United States. The personal herbarium of Camillo Schneider, which formed the basis for his monograph on woody cultivated plants, Handbuch der Laubholzkunde. A rare bound set of Australian algae and useful sets from the Whitney South Seas expedition and the Mulford expedition.
Cover crops can be a beautiful solution to many of your soil problems. Crimson clover (Trifolium incarnatum), for instance, can help concentrate nitrogen, a vital plant nutrient, in the top 12 inches of the soil where is it easy for plant roots to access it. This lovely plant can also break up compacted soil to improve drainage and allow more water to penetrate, crowd out thuggish weeds, prevent erosion during heavy rainfall or winds, and provide food for decomposers and other beneficial organisms in the soil ecosystem.
Additional information and details about near places to visit
When planted in the early fall, crimson clover will flower in late spring. It can also be seeded in the spring alongside rows of your favorite vegetables or other annuals and later tilled into the soil for an all-natural nitrogen kick. Its bright red flowers can also be gathered for stunning wildflower bouquets.
Washington Ave
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Concept development Regulatory sign
Regulatory sign A
Regulatory sign B
BROOKLYN BOTANIC GARDEN WAYFINDING MAP
RAHI HABIBIAN
Concept development Identifier sign
The purposed shape is successful in attracting the most attention to identification and at the same time it has lowest possible conflic with garden’s content and environment.
5’ 6” Human scale
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Wayfinding Signage scale
Identifier
BROOKLYN BOTANIC GARDEN WAYFINDING MAP
5’ 6”
RAHI HABIBIAN
Wayfinding sign
Regulatory
Concept development There is an improvement opportunity in dividing the garden space to at least four different neighborhoods and, identify each neighborhood with a certain color. These colors will appear as little dots on the directional signs. These colored dots enables the audience to determine their location more efficiently.
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Directional sign
Traffic signage style is known to all garden’s visitors, therefore it’s very easy to read This type of signage can be used in all paths without interrupting the garden’s content
BROOKLYN BOTANIC GARDEN WAYFINDING MAP
RAHI HABIBIAN
Suggested colors My main suggested color is red. This color attracts a lot of attention in the garden, therefore the signage system will engage with larger amount of visitors. The second best color is black. This color provides lower level of contrast with the garden colors and environment.
We can see the practice of the red color in Japanese pond, the contrast is very successful.
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Brooklyn Botanic Garden Mobile app
PROJECT02-A
Objective This project is a standalone environmental graphics concept for the Brooklyn Botanic Garden, beyond the core four wayfinding sign types. Your goal is to improve your graphic design skills by identifying a tightly-focused and achievable scope, and developing a memorable and effective solution.Botanic You may choose to select any App Brooklyn Garden Mobile existing piece and reimagine that content, or you may propose an entirely new concept. Some appropriate potential scopes include: t
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Exhibition Design
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R: 172 G: 208 B: 58 R: 242 G: 128 B: 40 R: 0 G: 88 B: 140 R: 75 G: 144 B: 205 R: 80 G: 177 B: 228 R: 50 G: 182 B: 227 R: 138 G: 210 B: 217 R: 185 G: 208 B: 213
One of the goals of this project is to provide educational information for the visitors currently inside the garden, such as information and photos of plants around them, and also currently in the boom, updatable for every season. I have created a fresh icon for BBG APP, by combining the garden's logo and a happy person jumping up for joy of being in the garden and enjoying the environment of it.
R: 172 G: 208 B: 58 R: 242 G: 128 B: 40 R: 0 G: 88 B: 140 R: 75 G: 144 B: 205 R: 80 G: 177 B: 228 R: 50 G: 182 B: 227
There are a lot of potential for developing BBG APP in many different phases such as way finding, events, tickets, membership and etc. In this project I am only showing the educational part of plants currently in the boom. This feature contains pictures of different plants with more informations of what the plant is, which seasons it grows best in, what conditions is required and etc. This part encourages people to also post their photos and comments online. I have summarized the futures anyone might need inside the garden, and came up with these seven for the main menu.
Find Exhibitions Plants Events
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Tickets
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Join
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Find Exhibitions Plants Events
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Tickets
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Join
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Plants
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Around me
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In the boom now Pins Leaves
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Learn
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Join
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Plants
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Around me
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In the boom now Pins Leaves
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Learn
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Join
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Cabbage in the Herb Garden
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Plants
In the boom now
Hiltingbury Callicarpa Nutgall Tree Groundselbush Aconitum
Join
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Cabbage in the Herb Garden
R: 242 G: 128 B: 40 R: 0 G: 88 B: 140 R: 75 G: 144 B: 205 R: 80 G: 177 B: 228 R: 50 G: 182 B: 227 R: 138 G: 210 B: 217 R: 185 G: 208 B: 213
Plants
In the boom now
Hiltingbury Callicarpa Nutgall Tree Groundselbush Aconitum
Join
R: 172 G: 208 B: 58 R: 242 G: 128 B: 40 R: 0 G: 88 B: 140 R: 75 G: 144 B: 205 R: 80 G: 177 B: 228 R: 50 G: 182 B: 227 R: 138 G: 210 B: 217 R: 185 G: 208 B: 213
Plants
In the boom now
Callicarpa Callicarpa dichotoma 'Early Amethyst' (purple beautyberry) by the Home Composting Exhibit. Photo by Blanca Begert. The temperate species are deciduous, the tropical species evergreen. The leaves are simple, opposite, and 5–25 cm long. The flowers are in clusters, white to pinkish. The fruit is a berry, 2–5 mm diameter and pink to red-purple with a highly distinctive metallic lustre, are very conspicuous in clusters on the bare branches after the leaves fall. The berries last well into the winter or dry season and are an important
survival food for birds and other animals, though they will not eat them until other sources are depleted. The berries are highly astringent but are made into wine and jelly. Callicarpa species are used as food plants by the larvae of some Lepidoptera species including Endoclita malabaricus and Endoclita undulifer.
Join
R: 172 G: 208 B: 58 R: 242 G: 128 B: 40 R: 0 G: 88 B: 140 R: 75 G: 144 B: 205 R: 80 G: 177 B: 228 R: 50 G: 182 B: 227 R: 138 G: 210 B: 217 R: 185 G: 208 B: 213
Plants
In the boom now
Callicarpa Callicarpa dichotoma 'Early Amethyst' (purple beautyberry) by the Home Composting Exhibit. Photo by Blanca Begert. The temperate species are deciduous, the tropical species evergreen. The leaves are simple, opposite, and 5–25 cm long. The flowers are in clusters, white to pinkish. The fruit is a berry, 2–5 mm diameter and pink to red-purple with a highly distinctive metallic lustre, are very conspicuous in clusters on the bare branches after the leaves fall. The berries last well into the winter or dry season and are an important
survival food for birds and other animals, though they will not eat them until other sources are depleted. The berries are highly astringent but are made into wine and jelly. Callicarpa species are used as food plants by the larvae of some Lepidoptera species including Endoclita malabaricus and Endoclita undulifer.
Join
R: 172 G: 208 B: 58 R: 242 G: 128 B: 40 R: 0 G: 88 B: 140 R: 75 G: 144 B: 205 R: 80 G: 177 B: 228 R: 50 G: 182 B: 227 R: 138 G: 210 B: 217 R: 185 G: 208 B: 213
THANK YOU!
Rahi Habibian Visitor Experience Designer