Raine 22 - The International Issue

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INSPIRE CREATIVE ENTREPRENEURS [I.C.E]

“INTERNATIONAL” ISSUE

VOL 22

THE ART EDITION

QUARTERLY

FLYING HIGH WITH FLY LONDON

MEET RAINEMAKER ROMERO BRITTO THE RAINE AWARD

T H E

W O R L D ’ S

M O S T

F A S H I O N A B L E

B U S I N E S S

M A G A Z I N E



MA GA ZIN E

RAINE INSPIRE CREATIVE ENTREPRENEURS [I.C.E.]

VOL 22

FA SHI ON TO LIVE FO R Dr e a m Ou t side the Lines Exp r e ss You r Wild SIde An Unfor g et table Entrance Boys of Be r lin Th r e e’s a Ch arm

4 10 21 24 45

EN TRE PRE N EU RS TO WATCH Is su u 1 5 Dia n e Pa ra g a s 16 Cha r le s & Ron 17 Pa r k We st G allery 18 Ma n u e la Ha r v ey 19

BUSI N E SS + T ECH NO LOGY Int e r n at ion a l Inv esto rs 28 Ci t y Wat ch 29 Cl ickt ivat e d 30 Fa sh Inve st 32 He n d o Hove r 36 Ki ckst a r t In n ovatio n 37 Te ch Toys 39 W e a ra b le Te chno lo gy 41 R e n ny Hom e 43

EN T ERTAIN M EN T S h a ron Lea l Gu y Bu r n et La u r en Hol l y F r es h Fa c es

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BEAU T Y + F IT N ES S M a i k F i tn es s S c u l pted P er fec ti on AO ES S pel t Ra n ge A M om ent i n Ti m e

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R AIN EM AKER Rom ero Br i tto

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T R AV EL | EAT. S TAY. C HILL Ir el a n d Ya c h ti n g

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C U LT U R E Ar t Ba s el 83 Ar t W eek M i a m i 85 Gl obe Ar t 87 Duaiv 88 Ra i n e Awa r d 93 IHIH Fa s h i on Fa c e O ff 94 F l y Lon don 96 Bl ogger s to Watc h 98


FAS H I O N TO LIV E F O R


DREAM OUTSIDE THE LINES

Photography- Sammie Saxon; Hair and Makeup- Jessica Melton; Styling- Madeleina Issa; Designer- Nick tPini; Models- Maggie Laine of IMG New York & Hannah Andersont Coyote fur bomber and silk tank by PINI; velvet pants by TOPMAN; patent leather loafers by Dieppa Restrepo Prices available upon request


On Hannah: Silk mini dress by PINI; crepe polyester pant by TOPSHOP; polyester duster by TOPSHOP; patent leather loafers by Dieppa Restrepo

On Maggie: Coyote fur bomber and silk tank by PINI; velvet pants by TOPMAN; patent leather loafers by Dieppa Restrepo

Wool coat by Etoile Isabel Marant; nylon tank by Kimchi Blue; silk trousers by PINI; patent leather loafers by Dieppa Restrepo All prices available upon request.


MA GA ZIN E

RAINE INSPIRE CREATIVE ENTREPRENEURS [I.C.E.]

VOL 22

ED ITORIA L TEA M Nova Lorraine - Founder, Creative Director & Editor in Chief Marilyn Wilson - International Editor Derron Forrest - Business Development Janet Igah - Style Editor Kristopher Johnson-Hoyle - Sr. Associate Editor R E S E A R C H E D I TO R Bryson Littlejohn

WEBMASTER Mredul Mani

CONTRIBUTING WRITERS David J. Freschman Javin Forrest Michelle Brown Maik Wiedenbach

INTERNS Iesha Coppin Danielle Murray Dominique Barchus Taylor Kelly

SPECIAL THANKS Carlotta Harrington Frederique Porter Javier Hernandez Natasha Gabriel Tina Littlejohn

COVER CREDITS Image Courtesy of Fly London INQUIRIES General: talktous@rainemagazine.com Adver tise: adver tise@rainemagazine.com Submissions: submissions@rainemagazine.com

A RT D I R E C T I O N Martina Micko

RAINE MAGAZINE

NEW YORK * LA * SAN FRANCISCO * MIAMI CORRESPONDENCE Raine Magazine PO BOX 3021 Windermere, FL 34786 Raine Magazine is a trademark of Raine Creative Holdings LLC and is published quarterly. All contents, logos, and articles are copyrighted materials and all rights are reserved. Any reproduction in whole or in part without written permission of Raine Creative Holdings is prohibited. The publisher also reserves the right to refuse any advertising material for any reason deemed inappropriate by publisher. Raine Magazine’s subscription is $39.99. Please make checks payable to Raine Creative Holdings. To distribute Raine at your business, please email editor@rainemagazine.com.


EDITOR’S NOTE WELCOME TO RAINE MAGAZINE Wow! I can’t believe another year is here. I thank you for continuing this journey with us. As I reflect, I am so grateful for how far we have come since 2007 when we launched our very first issue. We were a small team then - dedicated to one cause: to create the best media platform for creative entrepreneurs. Raine would become a place to discover as well as showcase the most dynamic entrepreneurs in fashion, culture and technology - worldwide. Although still a small team, we have grown to include Raine Consulting Group, Raine TV and a soon to launch, modeling division. We are also very excited about our new European office in London to handle any PR requests and product launches for our consulting clients. I want to thank you again for helping spread the word about the extraordinary talent we feature in each and every issue. Keep reading Raine and make sure to tell a friend to Join the Storm!

FASHION. ENTERTAINMENT. CULTURE. TECHNOLOGY

INNOVATE! ISSUE VOLUME 12

KENDALL JENNER

Nova Lorraine, MA Founder and Editor

what you don’t know

MEET SHARK TANK’S

DAYMOND JOHN PALAYE ROYALE ROCK & ROLL IS REBORN GILT.COM invitation only

D I S C O V E R

T H E

C R E A T I V E

A N D

U N C O N V E N T I O N A L

E N T R E P R E N E U R


FA S H I O N TO L I V E F O R


FAS H I O N TO LIV E F O R

EXPRESS YOUR Wild Side Photographer - Silvia Bordin Stylist - Silvia Bordin Assistant Stylist - Laura Saponara Makeup Artist - Barbara Montanari Model - Paola Turani Hat and Necklace by Fusion Art Prices available upon request


Vest by Grinko; necklace and bracelet by Fusion Art Prices available upon request

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Jacket by BestowElanLondon; dress by Pastore; necklace by Fusion Art; shoes by Emily Gioffre Prices available upon request


Vest by Cristiano Burani; tiara & slip by Nu'Art; bracelet and bag by Fusion Art Prices available upon request

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5 E N T R E P R E N E U R S TO WAT C H


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iSSUU.com

Images courtesy of Issuu

Joe Hyrkin, CEO of issuu, and the man responsible for helping to move them into the future, comes to the table with an impressive background in business and publishing. His resume boasts experience both domestically and abroad in general management, senior sales and business development management, in addition to serving at top positions at companies like, Reverb, Yahoo! and Flickr. With their innovative platform, Issuu.com.com is the fastest growing digital publishing platform in the world. Millions use issuu to read free publications created by some of the most unique and enthusiastic publishers from around the globe. In recent years, issuu has grown to become one of the largest of its kind. Not one to be outdone by his competitors, Hyrkin has a proven record of helping businesses to grow and positioned issuu as a powerhouse among digital publishers. Follow along as we get to know the man behind some of the digital world’s most unique publications. RAINE: In your own words please describe issuu? HYRKIN: issuu is where global, enthusiastic content creators make their magazines, newspapers and catalogs digitally available and shareable. Similarly to what Vice has done for news, we’ve focused on transforming the $980 billion print industry into a digital experience. issuu helps publishers create publications once and share digitally anywhere. Publishers also use issuu to gain granular, actionable insights on how their readers are enjoying and spending time with content. As a company we continue to grow, with over 80 million unique visitors per month, reading more than 20 million publications, serving five billion page views and enabling more than two million publishers to digitally share and distribute across any platform.

RAINE: How do you feel issuu fulfills a need with its readers? HYRKIN: issuu enables readers globally to discover the magazines, catalogs and newspapers that interests them most and enables them to digitally interact with each page. From football & tailgating to food & cookware, we have over 20 million publications available on the issuu platform for consumers to discover and share. RAINE: As the fastest growing digital publishing platform in the world, how does issuu stand apart from its competitors? HYRKIN: issuu provides comprehensive digital publishing and sharing solutions including deep analytics that enable publishers to grow and build their business digitally, extensive sharing tools such as issuu Clip that enable a publisher or reader to distribute any element of any page at an atomized level to any digital platform, such as Pinterest, Facebook, Twitter or via text or email. issuu makes digital publishing easy –a publisher can have their content up on issuu in a matter of minutes. We provide publishers unparalleled reach; our platform helps publishers find, understand and grow a massive global audience on any device. In fact, our readers spend over one billion minutes each month consuming content on issuu. And,

we’re also a one-stop-shop for publishers. By uploading content to issuu, its instantly available across screens including Android and iOS devices. RAINE: How do you feel digital publishing has helped to revolutionize the industry as opposed to traditional means of publishing? HYRKIN: Publishing is thriving more now than ever before. More content is created, read and shared than at any point in history. Digital publishing platforms, like issuu, enable creators to do what they do best, which is create great content for reach and connect with consumers like never before. issuu enables the publisher and reader to engage with each page of content from reading, to on-page purchasing, to clicking through to additional related content, pages or apps. Digital publishing allows for creators that otherwise have no exposure, to be discovered. RAINE: What has been the greatest challenge that you have overcome in your career? How did you meet those challenges and accomplish your goals? HYRKIN: I was the VP of Sales at a software company in the early 2000s, and we had just gone public. We had one major competitor who aggressively went after the biggest potential client in the marketplace. I discovered that our competitor was winning this deal and was already working on a contract, but it hadn’t been signed. Many of us at my company were quite disappointed that we were going to lose this deal, but my colleagues and I convinced the client to at least hear us out. We told them that worse case, it could help them with their negotiations, and the client agreed to one meeting. Once that meeting was set up, we connected one person on our team with one person on their team; it became a collective effort. More than a sales guy, I became like an offensive lineman in football, opening up holes for the different folks in our company to run through, to share the details of what made our solution better, more comprehensive and more valuable. That one meeting turned into multiple meetings and over the next several weeks, the “winning competitor” lost their grip and we signed the deal. I learned that it is important to have a great product, the ability to communicate well, and to be educated about why that product addresses a need and most importantly to connect the right people together. RAINE: If you could only choose one experience in your life that has helped to define who you are, what would that be? HYRKIN: It would be landing in Beijing, China in 1990 as an exchange student. Though I had studied Chinese the previous two years, I had almost no practical experience in using the language. I landed at Beijing International Airport, alone and armed only with a slip of paper with the address of the university where I was to spend the next year. Throughout the year, my Chinese improved. More importantly, I traveled extensively across the country. I experienced people, food, scenery and challenges I had never encountered before and found that throughout the year, as my curiosity increased, the experiences I had helped me handle the new places I visited and people I interacted with. Nurturing that combination of curiosity and applied wisdom continues to be a lifelong journey for me. RAINE: Who has been the biggest inspiration to you on your journey as a creative entrepreneur? HYRKIN: There have been many inspirations to me along the way, from street peddlers I’ve encountered in my travels, to some of the biggest names in the digital and technology arenas. More than specific people, it’s those that have repeatedly demonstrated resiliency, care, determination, drive, and a focus to create something that matters to a large swath of humanity and effective execution that most inspires me. RAINE: What one piece of advice would you give to budding entrepreneurs? HYRKIN: Care. Care about the product you create. Care about the customers that will buy it and engage with it. Care about the people around you, both in the workplace and otherwise. A depth of care is required to navigate the challenges, many completely unforeseen, which will manifest.

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EN TR EP R E N E U R S TO WAT C H In her early years, Diane Paragas subconsciously buried her passion for her destined career. Today, as one of the few female entrepreneurial filmmakers she encourages more women to assert their places in the male dominated field. Paragas uses her visual voice to shine a spotlight on the shadows of society. With her cinematic eye, she presents a new perspective on the lives of marginalized people. Her documentaries have included subjects like incarcerated teens, present-day immigrants and other hidden impacts on modern culture. Raine: When did you know that you wanted to make films? Paragas: When I was a girl growing up in Lubbock, Texas, I was a huge movie fan. Even though I loved films, I didn’t see an option for me to be a director. [Filmmaking] was not something that I was told I could do as a young person. [In college] I studied International Relations with a major in Chinese and a minor in film.

FORGING A PATH IN FILMMAKING

Raine: You are clearly established in the filmmaking business now. How did you get started? Paragas: Ironically, I started at the UN. I was not stimulated enough in the program rotating from one area to another every 3 months. So I hopped off in China and started working for an advertising agency. I created a role for myself as the agency producer, and learned on the job. That was my entrée into becoming a director. I hired people who would train me about filmmaking. It was such a small agency that they allowed me to take big responsibilities. Raine: So after you started your filmmaking role at the agency, how did you expand into TV? Paragas: Directly from there [the agency], I went to MTV, when they started working in China, which was my segue to working in Television. I worked on a small team that was opening MTV in Southeast Asia, China and Indonesia. That’s where I cut my teeth to direct documentaries. We shot in 13 countries. Though doing the project I learn to edit and more about filmmaking. Raine: What stimulated you to start your own company? Paragas: The woman who had owned the production company in China was probably the age I am now (maybe younger), I said, “If she can do it. I can do it”. So when my partner (who I met in MTV) and I got an opportunity to pitch to Oxygen, instead of letting them hire us as producer/directors we proposed they use our productioncompany (which didn’t exist). As they said, “Yes” we started our company. Around one or two years later, I directed my first feature length documentary for PBS. Raine: You eventually went off on your own, right? Paragas: After my first film called “Kababayan” about Fillipinos in America I split with my partner and had my own company. My company made education films with teen focused stories (as we had done for Oxygen). For example, I was commissioned to do a film by the children’s museum of Manhattan. It was called “A Subway Ride through Childhood” about post 9-11 childhood.

Raine: What is next? Paragas: The film that I’m making now, “Yellow Rose” is a story that I initially wrote with Andy Bienen who cowrote “Boys Don’t Cry” [with Hillary Swank]. Rose wants to fit into the world as a country singer, but the dream seems implausible until traumatic circumstances push her through a journey of homelessness to meet an unconventional mentor. Life is too painful for her not to realize her dream. Raine: Your story of getting beyond mental barriers into success could help others venturing into entrepreneurial filmmaking. What is your advice? Paragus: Go start making movies. Don’t be afraid to fail. You will fail. Keep making films, because eventually it’s the making of the films that will make you a better filmmaker. 16

RAINE MAGAZINE - VOLUME 22

Photographer - GiGi Stoll

Raine: You developed a career stepping up from advertising to MTV to TV shows and educational films. Then you did an award winning film with some big names, right? Paragas: “Brooklyn Boheme,” which I co-directed with Nelson George was about the African American arts movement in the 1980s that Spike Lee, Chris Rock, Rosie Perez and Branford Marsalis all sort of started. The movie celebrates an era that hasn’t been defined by history yet.


Photographer - Carlton Agius

E NT R EP R E N E U R S TO WAT C H

C h a r l e s & Ron Charles & Ron is a contemporary lifestyle brand, featuring high-end wearable clothing and bags with a distinct Mediterranean flair and a dedication to superior quality. Maltese culture is an integral part of the Charles & Ron design ethic to inspire its clients to be part of the instantly recognizable Charles & Ron lifestyle. As Malta’s leading fashion house C & R have participated in many prestigious fashion events throughout Europe and North America. Most recently their designs were showcased at Nolcha Fashion Week during Mercedez Benz Fashion Week in New York City. The mostly self taught designers have dressed many international celebrities and have been featured in several international magazines and TV stations. C&R have shown their collections alongside Italy’s top designer labels during fashion shows for TV Moda but the duo consider their couture show in Rome, Italy, on Italy’s first TV station Rai Uno as one of the highlights of their career. Along the way the designer superstars have made a name for themselves for their lux style and have established themselves as Malta’s leading fashion house; their bi-annual fashion show is Malta’s most anticipated fashion event. RAINE: How would you say that working as a team has helped the success of your line Charles & Ron? C&R: We both have our strengths and talents and these complement each other very well. Making creative decisions on your own can be difficult, as a team we always have each other’s opinion and it helps in making the right decisions. Besides that we always try and encourage each other to bring out the best in both of us.

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RAINE: Can you describe who the Charles & Ron customer is? C&R: The C&R customer has a timeless class and elegance but likes to be on trend. She dresses to stand out and is not afraid of bold modern prints. RAINE: Is there a particular celebrity that you have not had a chance to work with, that you would like to dress in the future? What is it about this celebrity that makes them a good fit for the Charles & Ron brand? C&R: It would be a dream come true to work with Penelope Cruz, she perfectly embodies the Charles & Ron style and Mediterranean flair. RAINE: You are the leading designers in Maltese fashion. What is it like to be recognized with such distinct honor? C&R: It is great to be recognized in your home country. We have worked very hard over the years to put Malta on the world’s fashion map. We are always inspired by our home country and have made Maltese culture an integral part of our design ethic. RAINE: If both of you could only choose one experience that has helped to define who you are as designers, what would it be and why? C&R: The incredible feedback we got on the first collection that was totally inspired by Maltese culture was an important moment for the Charles & Ron brand, as we realized that this is the strength of our brand and it’s what makes us unique. It was an important moment that has defined us as who we are as designers and as a brand.

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Alb er t Sc ag l i on e ’s Pa r k W e s t Ga l l e ry PASSION, COMMITMENT AND A CALLING FOR ART

Albert Scaglione and Park West Artist Autumn de Forest.

RAINE: What has been the greatest challenge that you have had to overcome in your career as an entrepreneur? SCAGLIONE: I think the challenge has been growing from a two-person operation with me and my wife to over a thousand people. It’s about team building - getting an organization that works together like a finely-tuned watch. It’s like a chemistry set, and your team has to play well together. What I learned to be totally essential was the hardest part of it all, and that is to get the whole team functioning smoothly together by being good at what they do and enjoying what they do. RAINE: How did you meet those challenges and accomplish your goals? SCAGLIONE: I did this with four elements of recruiting and training that start with the letter C: Character, chemistry, calling and competence. I always start with character – that is the fundamental building block that is essential. Then there needs to be chemistry on our team. After that, a person really needs to be called to the kind of work they are going to

devote their life to or it will just never be right. Finally, with all of the above, a person needs to have competence. RAINE: What two pieces of business advice can you give to young entrepreneurs following in your footsteps? SCAGLIONE: I would not want people to try to follow in anyone’s footsteps. Develop your own dream and do it with passion. You will be so much better at it. Create and forge your own way and do it with passion. RAINE: Who has been the biggest influence on your life as an entrepreneur and why? SCAGLIONE: There is a confluence of influences. First and foremost would be my parents. I was not a good student in high school. I had so many things that I was focused on - money, job, life - I just couldn’t focus on school. However, they said to me that I could do anything I want to do. They said I had great gifts from the Lord and all that I just have to do, is do. I got the same thing from my wife and the people around me. RAINE: What is a memorable experience that has helped to shape your career? SCAGLIONE: Dropping my books and opening an art gallery. The defining moment was saying that this is my new career and I see blue skies and good things happening, and then decided to walk away from my doctorate and 11 years in academia. I did it cold turkey, took a mortgage on my house and it worked! RAINE: What can others learn from your success? SCAGLIONE: Hard work, passion and dedication. They are going to take you a long way to achieving your goals. You have to be passionate and be willing to work your butt off. I remember a very famous quote from Micky Arison, the founder of Carnival Cruise line, to his basketball coach of the Miami Lakers, Pat Riley: The one that works the hardest wins. If you decide you can’t be outworked, you won’t be. RAINE: Other than art, can you talk about some of your other passions? SCAGLIONE: Every day is the same for me. I am very dedicated to my health. For my mental health I have a very spiritual approach -- I devote about an hour to prayer. Then I do my physical workout under the direction of my trainer Maik Weidenbach. Then after that I love traveling, boating, jet skiing, snowmobiling, all with family and friends. I also like racing cars; having fun is the key. I like to stay really active and not take myself too seriously.

Image courtesy of Park West Gallery

Meet Albert Scaglione, Founder and CEO of Park West Gallery. Scaglione began his career as a professor at Wayne State University in Detroit, but soon realized that he had another calling that had nothing to do with being a professor. Armed with a decisive mind about which direction he would take his future, Scaglione left Wayne State to do the unexpected; become an entrepreneur and open an art gallery. Success came in the late ‘60s when he met Peter Max and became one of his most important art dealers. Along the way, Scaglione made connections with some of the art world’s elite and has been instrumental in introducing the American public to the works of such artists as M. C. Escher, Marc Chagall and Joan Miro. Today, alongside his wife, Mitsie Scaglione, Albert has had an opportunity to make an impact in the industry. Beyond art, both he and his wife are deeply committed to serving their community, and do so by providing monetary gifts and art collections to a variety of charitable organizations each year. RAINE: What about art inspired you to found Park West Gallery? SCAGLIONE: It really became a constant pulling in my life. There were three incidents. When I was 16 years old I applied for a job at an art gallery. I took the job and it was fascinating. I worked there for two summers. To think about it, when I was in high school I dressed in a suit every day. I like suits, ties, fashion and shoes. I liked looking right. Later, when I was at Wayne State teaching engineering, I kept wandering over to where the artists were. I decided to leave teaching and open an art gallery. I came from a middleclass, Italian-American family and studied to be an engineer.


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Man u e l a H a rv e y PROFESSIONAL FASHION ARTISTS

Professional Fashion Artists is a London based boutique agency representing talented photographers, designers, stylists, hair and makeup artists as well as bloggers. With over 10 years of experience in sales management, business development and marketing, fashion veteran, Manuella Harvey along with her team, aims to fuse together individual strength and passion from talented artists to introduce them to the whole world. Founded on integrity, PFA makes every effort to ensure that creativity goes hand in hand with professional and dependable communication, to ensure a product that exceeds the expectations of clients. Manuela is also the CEO at Hair Models Agency and Freelance Fashion UK. She is truly diving into many different businesses and expanding her reach across the board of fashion, beauty and business ventures.

Courtesy of Professional Fashion Artist

RAINE: How did you get your start in the fashion industry? HARVEY: Four years ago I was looking for a change in my professional life after many years of trading and business development in commodities. I was attracted by the organization of events, but I was not sure which kind of events I was really interested in. I started to explore different fields until I met Manuela Mezzetti a popular Italian fashion stylist, who opened my mind to the fashion industry. Since then we have been working together in the organization of Fashion events and photo shoots and my knowledge of the industry in production and operation is becoming day by day more efficient and professional. RAINE: Initially, what were some of your biggest challenges as a newcomer to the industry? HARVEY: The sector was my biggest challenge, as it was completely new for me, but what helped me to overcome some obstacles was the excitement to discover this fascinating sector and to be alongside by an amazing talent like Manuela Mezzetti . Together we combined my

vision in business and her creativity and strong knowledge of the Fashion sector, which makes us today a perfect match! RAINE: Will you please describe in your own words What PFA is and how does PFA aim to bring value to its clients? HARVEY: PFA is a new agency representing emerging talent in the fashion industry; PFA aims to empower its clients to be discovered in different markets through our innovative and efficient sources, experience and efficiency in PR/marketing strategies. RAINE: What steps did you take as an entrepreneur to successfully take PFA from its initial stages as an idea to a startup? HARVEY: Focus Focus Focus….. I did not start a business simply because it seems sexy or boasts large hypothetical profit margins and returns. I do this work because I like it. Businesses built around your strengths and talents will have a greater chance of success. RAINE: What sets PFA apart from similar boutique agencies that offer similar services? HARVEY: What separates PFA apart from other agencies is the breadth of fashion talent we represent. Our artists are unique and we want them to be successful because their achievements are our success. RAINE: What does success mean to you? Would you say that your answer today is completely different than what it would have been say— 15 years ago? HARVEY: Success means achieving selfsatisfaction with your work. So I feel satisfaction is the measure of success. The more you succeed the more you are happy and vice versa. My answer would not have been the same 15 years ago only because you must experience step by step day by day the feeling of satisfaction in order to say that. RAINE: Not counting familial influences, who has been the biggest inspiration and why? RAINE MAGAZINE - VOLUME 22

HARVEY: There is not one person or thing that has inspired me; I’m inspired by many people and things. I learn something from each and every person but most of the time I get my inspiration from within because every time something fails, it teaches me a little more about how to achieve success in life. RAINE: If you could only choose one experience in your life that has helped to define who you are, what would that be? HARVEY: We can’t be defined because we are undefined beings, but circumstances and the opinions of others can only define you if you allow them to, if I have to think of one it could be the loss of my father, which helped me to define who I was as part of who he was. RAINE: As someone that is a veteran in the fashion industry, what business advice would you offer to budding entrepreneurs who would like to start a career in fashion? HARVEY: Focus! Stick to your vision, Building up a loyal network of useful business contacts is crucial. The most important thing to decide, and quickly, is what sets you apart from other businesses and then find an angle for why your business or product is useful right. RAINE: The pursuit of happiness. What does that mean to you as an entrepreneur? HARVEY: Determination, ambition in what you would like to succeed and give you happiness RAINE: What are some of your other passions that you actively pursue? HARVEY: My family and travelling RAINE: Three fun facts that you would like people to know about you? HARVEY: 1. I love to drink cappuccino with a straw 2. I watched titanic fifty times only five at the cinema 3. I have taken part in the annual Champion Pooh Stick competition 19


BESPOKE MEN


FAS H I O N TO LIV E F OR

Photographer - Alfonso Papa Stylist - Manuela Mezzetti Assistant Stylist - Donatella Pia Hair and Makeup - Michela Dalla Brea Model - Carlo Piazza

A n U n f o r g e t ta b l e E n t r a n c e RAINE MAGAZINE - VOLUME 22

T-shirt, jacket and trousers by Cupro; collar with fringe by Di Liborio; shoes by Premiata Prices available upon request

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T-shirt, jacket and trousers by Cupro; collar with fringe by Di Liborio Prices available upon request


Vest by Serienumerica; coat by Di Liborio; trousers by Cupro; shoes by Premiata; belt by Scunzani; necklace by Voodoo Jewels Prices available upon request

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Photographer - Martha Jagodzinski Wardrobe Stylist - Cariin Cowalscii Styling Models Time, Felix and Philip with Viva Models Berlin

BOYS OF BERLIN

ON TIM: Shirt by Julian Zigerli; jeans by True Religion Prices available upon request

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ON FELIX: Pants by 7 For All Mankind; shirt by Julian Zigerli Prices available upon request


ON PHILLIP: Shirt by Julian Zigerli; jeans by Abercrombie Prices available upon request


B U S I N E S S & T E C H N O LO G Y


NEW YORK A G EM FOR I NT E R N AT I O N A L I N V E S TO R S BY MICHAEL COMMANDINI

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Last year, international buyers purchased over $82 billion dollars’ worth of real estate in the United States. The dominant market is New York City, and there are no signs of it slowing down. The New York City skyline is not what is once was; it seems everywhere you look a new building is in the works. From record breaking skyscrapers, to smaller boutique buildings, the construction seems never ending. No matter the building’s size, two themes remain constant: Their pricing keeps increasing and the market is being consumed by international buyers. In 2013, approximately one-third of condominium and townhouse sales in Manhattan went to international buyers. In new buildings, that number raises to nearly a half. Almost like a game of monopoly, the foreigner comes to play making transactions in cash and in many cases purchasing multiple properties. They come from all over the world and some even enjoy shopping from the comfort of their homes, via listing videos or FaceTime. To make things more interesting, these properties are primarily used as Pied-à-terres (some of which only used one week out of the year) or as investments. Falling just short of London, New York is ranked the number two most dominant global city. This title is determined by many factors including economic activity, quality of life, knowledge & influence, political power, and the city’s population ultra-high net worth individuals according to Douglas Elliman/Knight Frank’s Wealth Report. Foreigners like the US in particular because they feel their money is safe here, the ease of transaction, and anonymity of the purchase. The US economy is very stable compared to others, so regardless of how other economies are doing, the US acts as a buffer for their money, without the worry of upward or downward spirals. It is also extremely easy to make transactions in The United States; foreign investors can come here and purchase a property within a matter of 30 days. Developers are making New York even more appealing by making their buildings and apartments feel like home. They are creating massive layouts, varying the types of finishes being used, and adding amenities the foreigner is accustomed to. Location is also very important: the hot spot for foreign purchases is Midtown Manhattan, with attractions such as Fifth Avenue, Times Square and Central Park. Developers have built and continue to build extravagant buildings in the area. The newest and most notable project is 432 Park Avenue, which recently broke the record for the tallest residential building in the western hemisphere and has already sold 1 of its 8 penthouse units for $95 million. Price tags like that are out of reach for the ordinary New Yorker, but not for certain international buyers. As it’s been said New York is the greatest city in the world, and buyers from around the world want a piece of it. RAINE MAGAZINE - VOLUME 22

Photographer - Jason T. Jaskot

B U SI N E S S | T R E N D S


B US I N E S S | T R E N D S

C I T Y W A T C H : N e w Yo r k E n t r e p r e n e u r s NEDO BELLUCI: BELLUCCI NAPOLI BESPOKE SUITS Nedo came to the fashion world circuitously. While he started his career as a financier in Italy, he was no stranger to the world of custom tailoring. As a young boy, he lived it. Nedo often accompanied his father to his tailor for fittings for his father’s custom suits. By the time he was ten, Nedo found himself being fitted for his own bespoke suit and to this day remembers the sense of excitement and anticipation he felt. After losing his beloved father at a young age, Nedo was inspired to follow his heart. He left finance and honed his skills working some five years to apprentice in the field before fulfilling his dream. Today Bellucci Napoli is the established bespoke tailor of custom, handmade clothing of unprecedented quality in the Neapolitan tradition, which can be found in their New York atelier or online at www.belluccinapoli.com.

L I S S A J E A N F E R R E L L : L J F C O N S U LT I N G Lissa Jean Ferrell, established LJF Consulting in early 2011 for the purpose of providing strategic and operational guidance to global organizations that desire a common-sense approach to effectuating change and/or growth. Her clients’ needs have ranged in complexity, with challenges in areas such as: business development; technology; management infrastructure; re-organization; joint ventures; mergers & acquisitions, capital markets; and investment advisory. Clients have ranged from hospitality to entertainment as well as sports to education. Lissa draws on her more than twenty years of corporate and civic-oriented problem solving experience, having led the charge for organizational change for a Fortune 100 financial corporation and a comprehensive array of companies in various industries. Armed with the investigative and analytic tools critical to both dissect issues and identify opportunities, Lissa employs a disciplined process

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through which intelligent, value-based remedies and solutions are brought to bear. Results are business growth, customer loyalty, enhanced client services and operating efficiencies. Specialties: Nonprofit Strategy, Business Development, Partnerships Management, Deal Structuring, Negotiations, Business Strategy, Competitor Assessment, Marketing Strategy and Communications. Strategic Planning: Corporate Planning, NonProfit Consulting, Project Management, Financial Planning and Analysis. Brand Management: Event Creation & Management, Marketing and Promotion support, Athlete and Celebrity Procurement, Auction Fundraising Management

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C L I C K T I VAT E D Enter Clicktivated, the latest in a long line of brilliantly intuitive and instantly addictive consumer-based technologies. With Clicktivated’s totally non-intrusive interactive video tech, you can now simply click/touch on any item in any video that caught your attention. This click/touch is instantly cataloged next to the video, directly connecting you to the product, allowing the video to continue without any interruptions. Now you can choose either the instant gratification of exploring that product immediately, or continue to stay glued to the content, knowing all the while that the product will stay open, waiting for you at the end.. Arguably the most valuable aspect of the software from a business perspective is the powerful analytics collected. Clicktivated’s software collects real time consumer preference data inside of the video down to the individual item, data that can drive true business decisions. It collects all data associated with the click/touch of individual items inside of content and have seen fantastic results; 77% engagement rates, 83% video completion, 7%+ conversion to purchase rate and 3.25 items clicked per view. Clicktivated makes life as we know it in this modern era of technology and social media dominance that much simpler. And after all, isn’t simplicity and accessibility the whole point of technology in the first place?

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Images courtesy of Clicktivated

Think about the last time you were streaming your latest TV addiction on your laptop; cozy in bed, or propped up on the couch with no intention of diverting one second of your attention from this week’s episode of your favorite show. That is until some thing on the show grabs your attention, practically screaming “buy me!” Perhaps it was a blazer that caught your eye, or the stunning ensemble worn by the leading lady. Whatever the product, we all have our triggers everyday on TV and the web that inadvertently force our brains to switch from viewer mode to consumer mode. Now you are faced with that age old dilemma; do you pause the show, and dive head first down the rabbit hole that is Google, obsessively hunting down this instant product obsession? Or, do you continue to watch the show, losing all memory of that perfect thing, and continue to go through life without it?


M US T R EA D S

L I F E

O U T S I D E

T H E

B O X

T HE E XT R A OR DI NA RY J O URNEYS O F 10 UNIQ UE INDIV IDUAL S Be inspired to step out of your Box and embrace your potential. From the corporate world to the arts to working with the disenfranchised, the message is clear: There is no such thing as a normal way to live your life, and no one right solution to any problem. Selected from over 100 interviews, the stories shared here explore the journeys of seven women and three men who have charted their own path. Among them are Ruthie Davis, a top U.S. luxury shoe designer and the winner of the 2014 AAFA Footwear Designer of the Year award, and Geir Ness, whose perfume is a staple in Nordstrom, Disney World, and on Disney Cruise Lines. Artfully told, author Marilyn R. Wilson offers readers a behindthe-scenes glimpse of the unique ways these individuals have dealt with challenges in life and chosen to define success in their careers.

WILSON: Ruthie Davis – luxury international shoe designer, American Apparel and Footwear Association designer of the Year 2014 and member of the prestigious Council of Fashion Designers of America. Sheer hard work, persistence, knowing your client, vision, team building, what’s the hook and trusting your intuition all come together in this talented entrepreneur.

Follow along as we get a glimpse in to author Marilyn Wilson’s new book Life Outside the Box.

Geir Ness – Laila Perfume and Skin of Norway creator who sells globally. One who has always set a course and then made it happen. He is probably the most positive person I have ever met and truly does not recognize the word no. If his eye is on the prize, a way is found.

RAINE: What is your book about? WILSON: Life Outside the Box really doesn’t fit inside any “regular” category - something I am very proud of. My goal throughout my career is to give a voice to how uniquely each person’s life is. I truly believe everyone has a story to tell. I truly believe each journey and definition of success is unique. I truly believe we can learn something from every person we meet. I know these interviews have changed my life. The world will never look the same to me. RAINE: Who is your audience? WILSON: Everyone seems to like to hear the inside skinny on how others live - hence the many Reality TV shows (although let’s face it most have nothing to do with reality.) The stories in Life Outside the Box are real. How exciting to now have a chance to share all the material from my interviews that just wasn’t right for a short magazine article. RAINE: Who is featured in Life Outside the Box?

Katherine Soucie – textile artist and eco fashion designer (Sans Soucie) who offers a whole new, sustainable way to look at this industry. What we wear and the way we wear it should not be defined by a commercial industry nor changed each season – it should be an expression of who we are. I also admire her dedication to education and constant growth as an artist.

Patricia Fieldwalker – luxury international lingerie designer who unapologetically stands apart by refusing to embrace mass production. She follows a path that gives her satisfaction – creating quality work that will stand the test of time. Pamela Masik – a painter, sculptor and performance artist who continues to produce work with a message regardless of outside commercial pressure. Success is not defined by sales, it is defined by the truth embodied in her work. Shane Koyczan – a spoken word poet who rocked the internet with his collaborative and powerful anti-bullying video, To This Day. To those struggling, he offers the important message that they are not alone.

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Lisa-Marie Mazzucco – photographer of classical musicians who is the perfect example of rebranding and finding success after taking time off to spend with her son. When one door closes there is always another ready to open. Caroline MacGillivray – founder of Beauty Night Society who has dedicated her life to helping people find health no matter where they live. It’s about empowerment and connecting mind, body and spirit. William Orlowski – Canadian Tap icon who was completely debilitated by Dystonia and after cutting edge brain surgery, returned to produce new choreography as well as teach tap to youth with special needs. I love his motto – Just Do and Be Brave! Julie Salisbury – the founder of Influence Publishing who walked away from her very successful high-end career in England to live on a boat for 7 years. Writing her story about these 7 years led her to founding Influence Publishing. Her ultimate message is all about finding your purpose in life. She has created a new business model and community that supports writers and helps them reach their goals. RAINE: What is Your Purpose in Sharing these stories? WILSON: Life Outside the Box is a message of inspiration and validation to live a life without limits led by intuition. It encourages everyone to embrace their own unique purpose and let their definition of success come from within. There is no right path to follow, there is no correct way to live – we are all extraordinary in our own way. RAINE: Will you write more books like this? WILSON: Absolutely. This is the first in a series under the brand, Real People - Real Lives? I have already begun interviewing for book two. My hope is to eventually include more stories from people whose lives are never given a voice.

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OUR EDITOR’S PICKS FROM FA SHI N VE S T. CO M

A phone charger is always a must if you have a hectic life and especially if you are a commuter, but there is not always an outlet or time available to plug that phone in and let it charge. AMPY is an innovative product that charges your device using kinetic energy. The more you move, the more power you get. With AMPY you are never without power. AMPY charges your devices just as fast as an AC wall outlet. AMPY was created as a wearable device to capture the energy from the activities you do everyday and turn it into power for your smartphone or any other USB powered device. AMPY recharges almost any device that charges from a USB port, if you don’t need the power right away, you can just keep moving, a charged AMPY stays ready to use for months! How amazing is this, if both your phone and AMPY are dead, you can connect it to your phone, move AMPY for a few minutes and make a call. Literally, all you need to do is move. Current kinetic chargers are the size of an empty paper towel roll. At AMPY, they have scaled down the inductors so that it can fit right in your pocket. A typical day of walking can give you an extra three hours of battery life. Add another workout that day, maybe a run or a bike ride, and get six hours! If you don’t use the power that day, AMPY stores it for whenever you need it, this small device can store one to two weeks of active use. AMPY is the perfect device for the commuter and the always on the go workaholic! Imagine how great it would feel to never lose your charge!

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Images courtesy of AMPY

AMPY


MTailor

Images courtesy of Mtailor

Founders Rafi Witten and Miles Penn have developed a new, innovative way for men to purchase custom tailored shirts. Their app, MTailor allows you to make measurements and purchase custom shirts through your phones camera! MTailor’s unique measurement technology completely eliminates the tape measure, making the process quick and affordable. Imagine, getting measured in your home in less the 30 seconds! The app is scientifically proven to be 20% more accurate than a professional tailor. Since they have eliminated the in person tailor it also brings big savings to you! MTailor’s shirts start at $69, half the price you would typically pay for a custom shirt of the same quality. The company is so confident you will love the shirt, they offer an “unbeatable return policy,” if there is any reason you do not like the shirt you can get a free remake or refund upon request. The goal of MTailor has been to bring the luxury of custom clothing to the modern world by making it convenient and affordable. Until MTailor, founders Witten and Penn mostly shopped for clothing in stores. While they loved the convenience of shopping online, it is typically cumbersome, when you are not sure of your size and need to send things back. This sparked there need to set out and create an online experience they would love. They pride themselves on MTailor’s ability to combine the convenience of online shopping with the accuracy and fit of a professional tailor. Witten and Penn started in this space because it is what they know and what they needed, but for them, with the technology they’ve built, the sky is the limit. MTailor and men’s shirts are only the beginning. MTailor has created a new way to buy clothing, and in a few years, they believe it will be the way most people will want to shop—better fitting clothes with the convenience of purchasing on a mobile app.

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SHOPTIQUE Everyone loves boutique shopping. They always have signature pieces that you just can’t find anywhere else. There are boutiques all over the world. Most people simply stumble upon them through there own shopping adventures. Most boutiques don’t have large online platforms… so how do you find them? Shoptiques. com brings boutique shopping online. It is a one-of-a kind online destination for discovering and exploring local boutiques across the world! The site lets you instantly jet set from New York to Paris, Los Angeles, San Francisco, Miami and beyond to shop the best-kept secret boutiques beloved by locals and the savviest shoppers.

Shoptiques.com was founded with a rebellious objective

to provide unique boutique clothing online, so no one has to ever look like anyone else. Their live by motto being, “Be yourself. Be different” because they believe every woman is beautiful in who she is.

Shoptiques.com was founded by Olga Vidisheva, if

asked where she is from she will most likely say “the world.” She has attended some of the top schools and travels the world, frequently sharing her story of how she started Shoptiques.com. As she states, it all started with a pair of shoes in Paris…

Walking down the streets of Paris, you can’t help but be

fascinated by the fashion, architecture, style and… boutiques! That was perhaps my first exposure to a tiny boutique with the friendliest, most stylish owner. It was years ago, but I remember stumbling upon it as if it was yesterday—and once the owner pointed out a pair of shoes by Phoebe Cham Pour Schu, I knew I couldn’t leave empty-handed! Sitting in their beautiful box with a handcrafted bow, they became the perfect memory to take from Paris.… And take I did! I always wanted to go back to Paris to that little shop, but I’ve discovered wonderful little boutiques right here experience: beautiful hard-to-find, hand-selected fashion and knowledgeable style advice from the owners who know how to make you look beautiful and unique.

This is how the idea for Shoptiques.com came about:

how could we grant women immediate access to the most stylish boutiques and bring them the same intimate experience and curated pieces online. If you live far away, are time-starved, or simply want to discover new boutiques, Shoptiques.com is your one-stop destination for the best boutiques online.

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Images courtesy of Shoptique

in the United States. They all seem to bring the same amazing


TECH TRENDS


Founders of Arx Pax the parent company of Hendo Hover, Greg and Jill Henderson envisioned a way to employ an unexploited technology in ways others had not. Henderson had been on a dogged, unrelenting pursuit of discovering a way to magnetically levitate a stationary object. Because, he figured “If you can levitate a train, why not a building?” It turns out the answer to that question could be found in their patented three-part building foundation system. The 2nd component which we call the Buffer Medium could be a liquid, a gas, a liquifiable solid or, (insert an “A-Ha” here) why not an electromagnetic field? This question lead to a series of unexpected discoveries that Greg coined: Magnetic Field Architecture MFA™ or a more efficient way to transmit electromagnetic energy. Because hovering a building is not easily done straightaway, Greg and Jill chose something to hover that not only would take less time, but would demonstrate the technology and its scalability in a way that most people were somewhat familiar with. The Hendo Hoverboard became their muse. Like most of the people who remembered that motion picture trilogy, they also wanted to ride an honest-to-goodness hoverboard in their lifetime. So they wanted to design and build one. And, along with their team, they did both.

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Images courtesy of Arx Pax

HENDO HOVER: RIDING ON THE WAVE OF THE FUTURE


TEC H N O L O G Y

Images courtesy of Everykey

K I C K S TA RT I N G I N N O VAT I O N

Everykey The Wristband that Replaces Keys and Passwords

Replace Your Keys and Passwords with Everykey

Everykey is an innovative universal access device for everything that requires a physical key or password. The Everykey wristband is an attractive Bluetooth enabled band that allows immediate access to a user’s password-protected electronics such as a smartphone, tablet, or computer, as well as physically locked items including doors, car doors, bike locks, and other controlled access devices. When the Everykey wristband is within range of a user’s device, the wristband will allow the user to bypass that device’s password or physically unlock it automatically, eliminating the need for complicated passwords and cumbersome keys. Everykey also stores a password keychain, which can be used to seamlessly log the user into their online accounts when they’re close to one of their devices. When the wristband goes out of range, the device automatically re-enables security mechanisms so it is safe and secure when out of trusted hands. “Everykey removes the stress and hassle of losing keys and forgetting passwords, while providing even better security than what consumers currently have in place,” says Christopher Wentz, CEO of Everykey. “Our product utilizes military grade encryption, allowing only you access to your personal property and accounts. Like a credit card, you can instantly disable your Everykey if it ever gets lost or stolen.” Everykey’s future plans include the release of an SDK, which allows other access control technologies to seamlessly integrate with Everykey. This means the wristband could not only unlock, but also start a car, unlock house doors, turn on lights, and even replace credit cards. For more information about Everykey, please visit http://everykey.com.

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The swivelCard was conceived in 2008 at the Consumer Electronics Show in Las Vegas as Andrew DePaula sat in his hotel room thinking about his ID badge. He’d originally gone to the conference looking for cheap bulk thumb drives, but hadn’t found anything. He noticed that his badge had an RFID (radio frequency identification) chip embedded in it. He figured that if chips could be made that small, so could USB storage. In two hours he had the basic concept of a paper USB product worked out. This idea grew into intelliPaper, and since 2009 the company has created innovative paper USB products, including direct mail, commercial printing, advertising and packaging products. When intelliPaper decided to focus on business cards, swivelCard was born. A swivelCard is a smart business card with embedded USB capability and built-in analytics. It comes with optional NFC capability and QR codes and the customer’s choice of eight professional designs with more to come, and custom designs. Each swivelCard has a unique digital number, so each card can be set to a specific URL destination such as a website, video presentation or even an online meeting. Cards come with full analytics right down to the single card. If you give out a swivelCard and later decide you’d rather set it to another URL, you can make that change remotely. In essence, swivelCard technology can turn any business card into a smart business card with USB capability and wireless communication. We believe our products represent a new media: providing the first paperpublishable business card that can also interface with computing devices.

Images courtesy of Intellipaper

SwivelCard

The Jolt Sensor is a wearable head impact sensor for youth athletes. It enables parents and coaches to recognize dangerous situations as they happen, and to respond immediately. Jolt began in response to my own concussion that, at first, went unnoticed, leading to a more severe injury. At Jolt, we’re determined to prevent this generation of young athletes from having the same experience that I did. The Jolt Sensor’s design is driven by three core considerations: accessibility, versatility, and ease of use. We wanted to build a product that is affordable for as many people as possible, so that money is never a reason to sacrifice safety. We’ve already achieved an affordable price point on par with a pair of cleats (but you never outgrow the Jolt Sensor!). And, unlike cleats, we look forward to becoming even more affordable over time. We also wanted to ensure that we developed a solution that worked for all athletes in all activities. Although football gets most attention around concussions, any athlete can suffer a concussion. And many children grow up playing multiple sports. Our versatile clip design addresses these concerns. It works with everything from helmets to headbands and just about anything else. Finally, and most importantly, the Jolt Sensor needed to be easy to use. It’s no good if kids don’t like to wear it and parents find it to be more hassle than help. For the kids, it’s easy to attach to and remove from their equipment. It also keeps a low enough profile that they can forget they’re wearing it. And for parents, we do more than 38

just dump data on their screens. By contextualizing it in clear and simple ways, we empower them to act decisively following an injury. Over the last year and a half, we’ve made great progress in making our vision a reality. We wouldn’t be where we are without the support and recognition of Arch Grants (2014 winner) and MassChallenge (2104 finalist). And, following our Kickstarter campaign, we’re excited to get Jolt Sensors in the hands of young athletes everywhere.

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Images courtesy of Jolt Sensor

Jolt Sensor


TEC H N O L O G Y

Tech Toys Panono Panormic Ball Camera

Are you ready to grab a camera and go have a ball? All jokes aside, this camera is literally a ball. Panono is its name and taking 360 degree panorama is its game. With a total of 108 megapixels, this spherical camera comes covered with 36, individual 3 megapixel cameras. The Panono camera adds a new dimension to taking candid shots that include everyone, including the photographer. When activated, this camera will use each of its fixed lenses to stitch together a 360 degree image in an instant. You can view in your web browser or via a special app that you can download to your tablet or smartphone. Once thrown into the air, the Panono camera will take blur free photos that give you a new angle on timeless moments. For more versatility, you can adjust the shutter speed remotely via the app. Additionally, it can also be placed on a tripod or monopod for shots. Don’t let moments pass you by without having a ball, from Panono. https://www.panono.com Price: $549

Parrot Zik 2.0

Now if you don’t already own a Parrot, then right now is probably a good time to invest in one. I’m not talking about a tropical bird here. I am referring to a creative and comfortable set of headphones called the Zik 2.0 by Parrot. These new headphones are known for not only being very stylish but also for the great sound that they produce. The Zik 2.0 connects with Bluetooth so you no longer have to worry about getting tangled in a cord. You now free to not only listen to music but start, pause, and skip tracks. You can also reject, take or place calls all by just touching the smart panel of the Zik. This next generation headphones also comes with adaptive noise cancelation that can be equalized and adjust via it’s app on your iOS or Andriod device. http://www.parrot.com/uk/products/zik2/ Price: $399 RAINE MAGAZINE - VOLUME 22

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Star Trek Phaser Universal Remote

Alright Sci-Fi fans, it’s time to take you back… to the future. Let me introduce to you a fully functional, highly programmable, gesture based, Star Trek Phaser Universal remote control! Wait… what?! That is correct. This original series is a replica of a Star Trek Phaser and can now sit in your living room and control your TV’s, Blu-ray players, iPod docks, and is compatible with most entertainment systems around the world. Created from 3D laser scans, the remote uses spoke prompt that will help to guide you with its use. It can learn 9 different gestures that are stored in 4 separate memory modules. The phaser has up to 36 different remote functions that can be memorized, and of course… a trigger that when pressed, pulses and produces 10 different firing sounds. So let’s go Sci-Fi fans. Set your guests to stun, when they see you with this phaser. http://phaser.thewandcompany.com/ Price: $149

Voca Switch Light

There lurking on the horizon, is a dawn of a new light. A bulb that is truly smart has finally arrived. It’s called the Vocca. The Vocca is a switch that lets you control your bulbs in the easiest way possible, with your voice. This hands free device screws into your current light socket and is compatible with any compact florescent or LED bulb. Then, with a simple command, it allows you to turn it off in about 1.5 seconds. If you choose to go with the pro model, it will connect to your smartphone; of which will give you the ability to customize it with commands of your own. You can then activate your lights by maybe saying… “Shazam!!” So, come out of the dark age, and talk into the light. Come out of the dark age, talk into the light. http://voccalight.com/ Price: $49 (per single unit)

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TEC H N O L O G Y

Images courtesy of OAXIS

Wearable technology

Images courtesy of OAXIS

Star.21

In Today’s hectic urban lifestyle, many of us find it difficult to maintain a healthy lifestyle while juggling what life throws at us. In this age of multitasking and instant gratification, there are constant distractions, disruptions, temptations that throw us off our fitness plan. The promise of activity trackers to improve our fitness has not yielded significant results. Most fitness trackers on the market record daily activities and provide statistical data to the users; most apps employ leaderboards letting users compete against each other. Wearable fitness trackers are failing to gain traction with users. As soon as the novelty wears off and progress becomes stagnant, users do not continue to wear the fitness trackers. With Star.21 it helps kickstart a healthy lifestyle and cultivates long lasting habits. Based on the 21 days habit formation theory, by achieving a list of milestones in the game, it turns tasks into habits that are second nature. Beneath the diamond-cut surface are 21 LEDs that lights up like stars to display time, progress of your fitness goals- calories burned, distance, steps. The chic design blends tech with fashion, becoming part of your outfit. The soft touch and antibacterial TPU provide a dermatologically safe and comfortable device; the lightweight and slim design makes it ideal to be worn throughout the day.

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The Left Shoe Company, established in 1998, is a unique premium brand that combines technology with traditional craftsmanship to reinvent made to measure shoes for the 21st century. We make truly individual shoes for truly individual people - each pair is personalized to each customer’s feet and taste. To join our stylish ranks, the customer pulls on a pair of geometrically patterned socks and steps on a 3D scanner that analyzes and measures both feet from every possible angle. Using their state-of-the- art scanner it creates a highly accurate 360° digital model of the feet, including contour, configuration, and anatomy. Once scanned, clients can then select from over 55 styles of shoes, choosing from a wide array of the most luxurious, premium Italian leathers and suede’s and soles utilizing old world style craftsmanship to tailor make a shoe reflective of their personal style, while knowing that each pair will be made with the best possible fit, specifically for him. All of The Left Shoe Company’s shoes are handmade in Portugal by skilled artisans, each with decades of shoe-making experience. They use the finest leather and suede, tanned in Italy, and offer Goodyear Welted soles—the gold standard in shoe construction. All shoes come with the customer’s name and ID number as well as the shoe model engraved in the insole. The production time of the shoes is six weeks, after which the customer’s perfectly fitted shoes are delivered by courier to his office – or preferred address.

Images courtesy of Five Left Shoe Company

Five Left Shoe Company

BodyEcho is an innovative sleep tracking system, based on proprietary oximetry technology. Our combination of headband sensor, mobile application, and web portal give a user a lab-grade look into her or his body’s sleep patterns. The sensor tracks the blood’s oxygen levels, respiratory rate, heart rate, body movements, and detects the different phases of sleep as well as various sleep disturbances - from those related to breathing to tossing and turning. The sleep data is saved on the user’s application or web portal for future analysis or discussion with a healthcare provider. The BodyEcho system is possible due to advances in wearable technologies and mHealth applications. The sensor unit itself is perhaps the smallest device - slightly wider than a quarter - combining oximetry, heart rate, motion, temperature and pulse detection on the market today. Oximetry sensors have long been used in medicine - like the sensor clipped onto your finger in a hospital - but the BodyEcho’s size allows it to be used comfortably on your forehead, taking it from doctor’s offices and sleep labs - into the home for the first time. The system is for anyone who wants to know what’s happening with their bodies during sleep - from individuals who seek to quantify everything about themselves, to busy professionals wanting to get the most out of their rest. Basically - if you’ve ever asked yourself, “Am I sleeping well? If not, then why?” Then the BodyEcho is for you.

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Images courtesy of Body Echo

BodyEcho


TEC H N O L O G Y

NEVER MISS ANOTHER IMPORTANT C ALL! Last year Olens Technology impressed consumers in the mobile

phone market with the Renny Ringer, the stand-alone hub and smartphone ringer for the home. And now the company is launching

the new Renny HOME, an innovative product that offers even more

technological benefits for consumers nationwide. The Renny HOME allows customers to confidently get rid of their entire landline system

and use only their cell phone, with the security of knowing they will not miss a phone call from family, friends, co-workers, etc.

Like the initial Renny model, the HOME has a battery,

multiple loud built-in ringtones, and automatically connects (via

Bluetooth) to one or two phones when the phones are within 200 feet of the Renny. Renny allows a smartphone to be used even when

it’s not in the same room and rings up to 3 times louder than a

phone – even if the connected phone is on silent or vibrate. It also auto-connects to the phones, so the users don’t have to remember

to manually connect every time they come home – keeping them confidently connected to the outside world no matter where the Images courtesy of Olens Technology

mobile phone may be in the house. And when it’s connected, it

intelligently routes the call to the Renny when using the Renny, and to the phone when using the phone.

But here is where the Renny HOME sets itself apart from

the rest of the product line...

Customers answering a call with the original Renny would press

a button to answer a call and talk handsfree. The Renny HOME

will ring once, then announce “Call from John Smith, Answer or Ignore?” The user then speaks aloud the word “Answer” to answer or “Ignore” to send the call to voicemail – entirely handsfree. Other

features on the Renny HOME allow the user to hear and answer calls without hearing all media sounds through the Renny (including text

and email notifications), which some people may find annoying. A USB phone charging port and Aux IN jack were also added.

On the technology side, the entire audio system was

reengineered.

The larger and redesigned speaker, improved

microphone and re-optimized audio system deliver sound quality

on par with the best in class. Finally, a redesigned signal booster, antenna and Bluetooth 4.0 chip give it the best range and signal clarity of any Renny smartphone hub.

the Renny JR. was also recently introduced as the entry level ringer. It connects to one mobile phone automatically within 150

feet and offers multiple loud built-in ringtones with music streaming capability.

All

Renny

smartphone

management

systems

compatible with Android, Windows and iPhone smartphones.

RAINE MAGAZINE - VOLUME 22

are

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FAS H I O N TO L IV E F O R

Three’s a C h arm Photographer - CESAR BALCAZAR; Stylist - Jay Corzo; Makeup and Hair - Norma Sanchez; Set Design - Devorah Goldd Studio; Models - Maria Teresa Mora, Mariana Rodriguez, Laura Henao; Photographer’s assistant - Anibal Castano RAINE MAGAZINE - VOLUME 22

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F R E S H FA C E I N M U S I C + F I L M + FA S H I O N


FRE S H FAC E S | FA S H IO N

S H A R O N

Image courtesy of Sharon Leal.

She’s the woman who left us at the edge of our seats, before Fifty Shades of Grey that is… in the almost too hot to handle romantic drama, Addiction. She sent us through a world wind of emotions starring in Tyler Perry’s Why Did I Get Married?, Why Did I Get Married Too?, as well as This Christmas. However, Leal is best known for her role in Dream Girls alongside Beyoncé Knowles, Jennifer Hudson, Eddie Murphy and Jamie Foxx. The multi-talented Sharon Leal is an actress, dancer, singer, but first and foremost, a mother. Leal prides herself in being a good mother to her young son, wanting to leave behind a legacy and positive pathway for him to one day follow. With a slew of accolades behind her from the Screen Actors Guild awards, to the Broadcasting Film Critics Association, she is doing just that and so much more. Never one to settle, Leal continues to push the envelope as she stars in the upcoming film, 1982, which sparked her interest due to the impact of drugs and hardship her character has to go through -in contrast to the glamorous characters she is often known to play. RAINE: In your recent movie Addicted, you play a sex addicted woman, trying to balance two different lives. How did you prepare for such a unique role? LEAL: I tried to limit it and make it about the disease itself. It’s an interesting thing because I wanted to give some gravity to the fact that this is a disease that really exists. It has the same triggers as drug addiction. It was an intimidating role because it was in contrast of what people were accustomed to seeing me doing. I don’t have a sex addiction but more importantly, it was a script that people were really afraid of. It scared everybody. I kind of wanted to challenge myself a little bit and once I had the conversations with the director and how they wanted it to be shot - I just jumped right in. It was more about pushing the envelope as an actress. RAINE: What is the creative process that you undergo to help you develop your characters? LEAL: You have to do your homework and have a world set up in your mind as well as a springboard. I am very inspired by other actors - for example, Diane Lane. I try to bring in an essence of somebody and it helps me feel confident to build this path while checking in with the director to make sure that all of this makes sense. RAINE: As a multi-disciplined entrepreneur, how do you balance two very demanding careers? LEAL: Well, I think the reality is I haven’t balanced it yet. I started on broadway and musical theater and started off singing and then became an actor, while letting the singing part fall by the wayside. In the last year, I made a conscious decision to get in the studio to write and record. Right now, I am hopping back into that musical space and really enjoying it! RAINE: What skills did you bring from your career as an actor that have helped you transition into being a successful singer? LEAL: There is something very personal about singing. It’s drawn from who you are and acting is stepping into different roles and being other people. It’s a challenge to really find that space and separate it. Being an actress helps the music in telling a story through a song. Perhaps I am expressing myself better now as opposed to doing it when I was 18. It’s interesting - you can do both and many people do. I just want to tap into something very honest and as long as that is happening that works. RAINE: What do you hope to achieve as an emerging artist in the music industry? LEAL: I just want to write and sing and put these songs out there. I want to utilize what I have. It’s more about finding an outlet and just presenting and not for any specific goal in mind but to share and it’s as

L E A L

simple as that. RAINE: If you were not pursuing your goals as a creative entrepreneur, what other field would you be working in? LEAL: I probably would have gone into journalism or something that would involve travel or perhaps interior design. RAINE: Growing up, who was the one person in your life that inspired you to pursue your dreams? LEAL: I had a sixth grade teacher in a public school in Fresno, CA, not in the best part of town. She taught choir and also was my class teacher and she said she was going to enroll me in this performing arts school across town. She was the first person that said I was special and was proactive and took the reigns and changed the course of my life. I will never forget her and the power of a teacher and how they can nurture and encourage. RAINE: What are some of your other passions that you actively pursue? LEAL: I just like to stay active and also garden, it calms me. I like to hike and really love being out in nature - anywhere natural. I really find a lot of peace in natural surroundings. RAINE: What are two pieces of advice that you would give to other aspiring entrepreneurs? LEAL: One thing that someone told me a few years ago - we get really distracted by other people›s paths and you have to be very succinct and clear about what you want to do and focus on your path. Sometimes you can look outside your own path and get discouraged and be unhappy. Also, making a daily move towards the end goal with the intention for the end goal. It sounds so simple but its difficult. RAINE: What has been the challenging experience and how did you get past it? LEAL: Sometimes this business seems like it makes you powerless and it is discouraging; then ultimately I decided that I really must love this work to put myself through this. The truth of the matter is I always wanted to do this and I do love what I do and I appreciate every job and opportunity. I created a livelihood of doing exactly what I love. When I was younger I was more naive and was willing to risk it all - but now with time and maturity I have learned to plan. A great thing happens when you live your life - that inner voice becomes louder and clearer. There is an instinct that tells me that I am exactly where I need to be.

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FRE SH FAC E S | FA S H ION

GUY BURNET

RAINE: How did you transition from a successful football player to a Hollywood actor? BURNET: Never a successful football player - was a decent athlete but injury didn’t allow me to have a long career in it. When growing up, football (soccer) was the only thing I knew. I was a huge cinema fan and when I was 13 years old I saw an old French film that changed my life, La Haine. My favorite film of all time. Recently, at 31 years old, I met the director of it a few weeks ago by chance and ended up discussing the film and how it changed my life. I, however never harbored any ideas to do film. I booked a job on a TV show in England a week before deciding to go to drama school - that became my training. I made all the mistakes I wanted to make during the show. I did that for 4 1/2 years and then quit. My ambitions went up for me and I decided to look for more opportunities. That was tough because I wasn’t doing much. It took a little perseverance and eventually I got an opportunity to be a lead in a play in NY along with some Indie films. That got me back up there because people can come watch you and see your capabilities right there in front of them. RAINE: How has being an athlete or football player helped in your acting career? BURNET: What I took most from it, the fact that I wasn’t a successful athlete and I wanted to be one so badly and the mistakes that I made in that world I tried to rectify them when I went into the acting world. The hard work, the discipline, and the diplomacy - and that brings perseverance and you reap the benefits of that. I took so much from not working as hard as I should have done and decided to give this acting world my all. Sports give you a discipline and teaches you to be natural and real and let go. You only become your greatest when you let go - you allow your body to take over and you learn to trust your subconscious. RAINE: What has been your favorite film project to date and why? BURNET: Doing the play in NY was incredible for me. Being a guy from London and playing this American attorney on a NY stage every night and having my mother, father and grandmother come and watch me in that element, was the most rewarding experience of my life. Also, my experience working on Mortdecai - working with so many people that I looked up to all my life. RAINE: What types of roles do you prefer to play most? BURNET: The reality of it is that I would love the opportunity to do all of those things: comedy, action, dramatic roles, theater and play as many different characters as I can. That would be the most fulfilling. At the moment, I am leaning towards comedy. The people that I LOVE aren’t 50

really doing films anymore, Pete Sellers - he is one of my favorite actors in the world and Gene Wilder. I was highly influenced by them when I was growing up; they were geniuses. I love Vince Vaughn - it would be a dream to do something with him. RAINE: What has been your most challenging character you have had to play? BURNET: The most challenging was the 1940’s district attorney - I had to capture an era and occupation and a specific slang - the character was from Harrisburg. I had to bring something new to the table every day since it was live. Also, there was no room for error in terms of my accent. RAINE: Tell us about an actor from an earlier decade that has had the biggest impact on you or the love for your craft. BURNET: From the past decades, I saw a Jean Paul Belmondo. I was so blown away by his acting and the rawness, honesty and the masculinity he brought to the screen. He is the epitome of a leading man. He is just doing what he wants and how he wants to do it. His preparation was his genuine hard work and effort that he put into it. RAINE: As a creative entrepreneur, what has been your biggest challenge breaking into the industry? BURNET: The biggest obstacle is actually all of the things that are not associated with acting. You choose an occupation in which you want to always be on set or on stage but you have to learn all of the other things of diplomacy and business in order to get the opportunity to do what you want. It’s the business part of it. You have to become a businessman in a way. RAINE: What is the one experience in your life that has most defined who you are today? BURNET: My experiences in life as a human being; my experiences of growing, loss and love and all human experiences that all of us feel that have shaped who I am. RAINE: What words of wisdom would you share with aspiring actors? BURNET: If you choose to do this occupation, know that here is going to be a lot of BS sometimes but do not lose your love for your craft and persevere. Take the criticism as strongly as the compliments. Take some things on the chin. Keep the love for all you do and do not be influenced by all the BS along the way. You should really enjoy what you do and there are a lot of elements in this industry that make you fall out of love with what you do. Two final things: 1. Try to keep the essence that you have right at the beginning - hold on to it. 2. There is nothing wrong with being a nice person. You can be a nice person and move ahead.

RAINE MAGAZINE - VOLUME 22

Photographer David Rosenthal

London-born actor Guy Burnet takes over the big screen in Lionsgate’s anticipated action comedy, Mortdecai. BURNET: will be seen alongside many familiar names in the industry, such as Johnny Depp,Gwyneth Paltrow, and Ewan McGregor. An accomplished actor, Burnet has appeared in such British productions as, Oh. What a Lovely War, Metamorphosis, and Rosencrantz & Guildenstern. But it wasn’t until his critically acclaimed role in “Murder in the First,” where he received rave reviews and recognition in the United States. His acting repertoire includes an adaption of the Tolstoy short, Two Jacks with Sienna Miller and Jack Huston, the thriller Rites of Passage with Christian Slater and Stephen Dorff and the period war film Age of Heroes with Sean Bean. Never one to rest on fame alone, Burnet continues to hone his craft both in roles in feature films as well as on stage.


FRE S H FAC E S | FA S H IO N

Images courtesy of Le Chateau

RAINE: You recently teamed up with Le Chateau to launch your clothing line Lauren’s Closet. Can you talk about your new line and who is the Lauren’s Closet woman? HOLLY: I made a movie, after the Ball - a Cinderella Story, set in the world of fashion and wardrobed by Le Chateau. I was surprised to find out that this Montreal based company was a really big clothing retailer throughout Canada. After shopping there so much, I joked for Le Chateau to rename their store: Lauren’s Closet and felt good about telling everyone about it. The Lauren’s Closet woman is busy and doing a lot of things. Her days are filled professionally and socially. For example, I’m a working mom and I have to figure out travel attire and black tie. My clothes are comfortable to wear and easy to care. Ninety percent of the brand’s

collection does not require dry cleaning and they are cut for a real woman. RAINE: What is the creative process that you undergo to help you develop your characters? HOLLY: It is a process that involves a lot of osmosis. I think about it a lot. Wardrobe also plays a huge part of the character; all of that is very important. Getting to that point until you feel like that person. RAINE: As a multi-talented entrepreneur, what has been your greatest challenge and what steps did you take to reach your goals? HOLLY: It’s a question of keeping the faith, it’s hard occupation, from the sense of you can never really make a plan, hard on any relationship, due to travel and getting consumed for weeks on maintaining that faith. We’re like a certain breed, you have to love it. RAINE: You have worked with a lot of Hollywood’s elite, what was it like working with Al Pacino in the movie Any Given Sunday? HOLLY: It is normal to be with them. Hollywood is like a big high school, cool versus not so cool kids. You are like students there. Some of the biggest stars now were just starting when I was starting, for example, Brad Pitt, and we are still good friends. RAINE: What skills did you bring from your career as an actor that have helped you transition into being a successful business woman with her own clothing line? HOLLY: I have always treated my acting like a business, this is why I lasted for 30 years. There are pro’s and con’s of treating it like a business. One of the pro’s is longevity. RAINE MAGAZINE - VOLUME 22

Lauren Holly

As one of Hollywood’s most well respected actors, Lauren Holly has proven to have lasting star power among tinsel town’s elite. She has entertained audiences in roles in film and television for more than a decade in projects like, NCIS, King Texas, Shakespeare’s King Lear as well as the mini-series Jackie Ethel and Joan: Women of Camelot. Her break into motion pictures came with the box-office hit, Dumb and Dumber, alongside Jim Carey and Jeff Daniels. Holly is currently starring as Dr. Betty Rogers in CTV/ ABC’s hit crime drama series, Motive. Lauren brings a quirky sense of humor, warmth and character that sets her far above the rest. Not one to limit herself, Holly will be starring as Ruth Elliott in the emotional true story Hoovey, directed by Sean McNamara. Holly continues to be raise the bar as an actress, award winner, and now adding designer to her many achievements.

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Photographer - Atcha Kim; Makeup - Paula Lanzador; Hair - Britni Mcphee; Nails - Michelle Gill, Candy Paint; Model - Shereen Alex with Charles Stuary International

FRE SH FAC E S | FA S H ION

SHEREEN Name - Shereen Alex Hometown - Vancouver BC Agency - Charles Stuart International Height - 5ft5in

FUN FACTS 1. I own a rad curated vintage shop called YOUTH 2. Joan Jett and the Olsen twins are my fashion icons 3. I love skateboarding for fun

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Photographer - Jason Jaskot; Model - Marlon Courbin with FIRST Models London

MARLON

Name - Marlon Courbin Hometown - London Agency - FIRST Models London Height - 6ft 1in FUN FACTS 1. Professionaly trained in Musical Theatre 2. Favorite hobby is to play old vinyles on my record player, especially Sade’s albums 3. Love doing Impressions

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STYLE

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Breakfast, Lunch, Dinner, Live Music, Parties up to 500, Saturday and Sunday Punch Brunch


B E AU T Y & F I T N E S S


FI TN E S S

M A I K : S T E P B Y B U I L D I N G B E T T E R

S T E P A R M S

Achieving better arms is a never ending quest, and as someone who has struggled for years if not almost 2 decades (sad) with his arms, I feel I can make somewhat of a contribution here. Here are fitness expert Maik Wiedenbach’s top tips that he has learned to building bigger and stronger biceps. MAIK’S TOP TIPS: Stop training arms directly for 2 weeks - Yes, you heard me! Most trainees forget that the arms are small muscles and cannot handle the work load that is often being put on them. Train all other body parts as usually but stay away from curls, press downs and the like. •

ADJUST YOUR DIET - If you want to “tone” your arms you’ll need to lose weight. Take your body weight and multiply it by 11.5 to get your caloric baseline and subtract 500 calories to set up your diet.

DROP THE HIGH REP STUFF - Despite what countless fitness authorities say, high reps do not burn fat, nor do they tone anything. If your handbag outweighs the dumbbell you are training with, you are not challenging the muscle to cause a change in your appearance.

DO PULL UPS - There is nothing better for your biceps in regards to overall stimulation. If you cannot do a pull-up, try inverted rows or assisted pull-ups. .

STRETCH - Train both muscles in the stretched position to create maximum muscle damage. Incline curls and overhead extensions come to mind.

CONTRACT - This one goes with point above; you must hit the contracted position as well. The primary exercises would be the concentration curl and the triceps press down.

GET HELP - Recovery is a must, especially in regards to joint health. Acupuncture, massages, the sauna or a simple steam bath are all great tools to assist you in your quest to being the envy of the beach.

GO GREEN - I cannot overemphasize this enough but micronutrients matter greatly. Most people do ok in terms of eating protein, fats and carbs but miss out on nature’s raw power. Your mom was indeed right; you simply must eat your veggies. If you absolutely cannot get them in, think about using a green powder with your shake. ALKALIZE - Our bodies are acidic as is and lifting weights as well as consuming protein furthers this state. That being said, an acidic body has a harder time healing and losing body fat. Start by drinking two quarts of lemon water during the day and adding greens to at least two of your meals to help balance you out.

Author and world renowned fitness expert, Maik Wiedenbach is changing bodies with over 10 years of award winning experience. He is breaking barriers and showing people the secret to getting in shape the correct way. His recent book 101 Fitness Myths tackles some of the common fitness myths that hold people back from getting the body they want and deserve. In the book, Maik gives you everything you need to know to turbocharge your workouts to get leaner and stronger— faster!

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B EA U T Y

SK-II SKINCARESENNA HD HYDRA-COVER CONCEALER PALETTE CHANEL PERFECTION LUMIERE FOUNDATION MAC MINERALIZE PRESS POWDER MAY COUTURE HIGHLIGHT ILLAMASQUA SUPERNATURAL GLEAM MAC NW25/NC30 CHROMAGRAPHIC PENCIL KEVYN AUCOIN LIGHT BONE EYESHADOW KEVYN AUCOIN TAUPE GREY EYESHADOW MAC DIPDOWN FLUIDLINE MARY KAY LASH LOVE MASCARA TWEEZERMAN BROWS MOUSSE LORAC TANTALIZER NARS DRAGON GIRL LIP LINER127 EAST RED CARPET LIPSTICK

Sculpted Perfection P HOTO G RA PH E R - L UIS G UIL L EN M AKE U P ART I S T - G R ISEL L E ROSA R IO 58

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SK-II SKINCARESENNA HD HYDRA-COVER CONCEALER PALETTE CHANEL PERFECTION LUMIERE FOUNDATION MAC MINERALIZE PRESS POWDER MAY COUTURE HIGHLIGHT ILLAMASQUA SUPERNATURAL GLEAM MAC NW25/NC30 CHROMAGRAPHIC PENCIL MAKEUP FOR EVER AQUA CREAM GOLD KEVYN AUCOIN TAUPE GREY EYESHADOW MAC DIPDOWN FLUIDLINER MARY KAY LASH LOVE MASCARA TWEEZERMAN BROWS MOUSSE LORAC TANTALIZER MAC NAKED LINER ARMOUR BABY JANE LIPGLOSS


SK-II SKINCARESENNA HD HYDRA-COVER CONCEALER PALETTE CHANEL PERFECTION LUMIERE FOUNDATION MAC MINERALIZE PRESS POWDERMAY COUTURE HIGHLIGHT ILLAMASQUA SUPERNATURAL GLEAM MAC NW25/NC30 CHROMAGRAPHIC PENCIL KEVYN AUCOIN LIGHT BONE KEVYN AUCOIN TAUPE GREY EYESHADOW MAC DIPDOWN FLUIDLINE MARY KAY LASH LOVE MASCARA TWEEZERMAN BROWS MOUSSE LORAC TANTALIZER NYX DEEP PURPLE LIP LINER ELLIS FAAS GLAZED LIPS 302

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SK-II SKINCARESENNA HD HYDRA-COVER CONCEALER PALETTE CHANEL PERFECTION LUMIERE FOUNDATION MAC MINERALIZE PRESS POWDERMAY COUTURE HIGHLIGHT ILLAMASQUA SUPERNATURAL GLEAM MAC NW25/NC30 CHROMAGRAPHIC PENCIL KEVYN AUCOIN LIGHT BONE EYESHADOW KEVYN AUCOIN TAUPE GREY EYESHADOWMAC DIPDOWN FLUIDLINE MARY KAY LASH LOVE MASCARA TWEEZERMAN BROWS MOUSSE LORAC TANTALIZER JOSIE MARAN BLUSH LIP LINER TARTE SWEET LIP SURGENCE LIP TINT


B EA U T Y

AOES Spelt Range All AEOS skincare products contain pure biodynamic spelt oil, that is grown and harvested o the Aura-­‐Soma® (Demeter-­‐certified) biodynamic farm in Lincolnshire, and extracted using supercritical CO2 extraction to maintain the full properties of the oils. Spelt is an ancient cousin of modern wheat and is bursting with vitamins and proteins. Due to the way in which the plant itself is grown, the spelt as an ingredient is very ‘available’ to the skin for optimal absorption. Their spelt oil is rich in natural Vitamin E and essential fatty acids and boasts excellent antioxidant, moisturizing and regenerative properties. As result it may be particularly beneficial for prematurely ageing, very dry skin or when the skin is subject to harsh environments or extreme changes in temperature. Spelt oil has also been reported to help those with skin conditions such as eczema. AOES is excited to announce they have launched a specific specialized Spelt Range that utilizes the moisturizing properties of spelt oil. ENRICHING SPELT HAND CREAM Enriched with organic oils, hydrosols and the wonderful biodynamic Spelt Oil produced on Shire Farm, the Spelt Hand Cream offers the very best of nature directly to the hands. Spelt Hand Cream will nourish hands that have become dry or de-natured, leaving them feeling and looking soft and moisturized. Containing energies of crystals, spelt hand cream can rejuvenate damaged or problem skin. FRAGRANCED SKIN REPLENISHER RICH CREAM Rich fragranced blend with 15% Biodynamic Spelt Oil produced on Shire Farm used to replenish the skin and protect from the harshest environmental stresses. Fragranced with Organic Essential oils, this cream is packed full of nature’s goodness. It is suitable for all skin types. UN-FRAGRANCED SKIN REPLENISHER RICH CREAM Rich un-fragranced blend with 15% Biodynamic Spelt Oil produced on Shire Farm used to replenish the skin and protect from the harshest environmental stresses. Packed full of nature’s goodness, this cream is suitable for all skin types.

Rich fragranced blend with 25% Biodynamic Spelt Oil produced on Shire Farm used to replenish the skin, and also protect from the harshest environmental stresses. Fragranced with Organic Essential oils, this cream is packed full of nature’s goodness. More concentrated, this cream is designed to offer more richness to the skin. It is suitable for all skin types. UN-FRAGRANCED SKIN REPLENISHER RICH+ CREAM Rich un-fragranced blend with 25% Biodynamic Spelt Oil produced on Shire Farm used to replenish the skin and protect from the harshest environmental stresses. More concentrated, this cream is designed to offer more richness to the skin. It is suitable for all skin types. Recommended Retail Price from $130 to $200

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Images courtesy of AEOS

FRAGRANCED SKIN REPLENISHER RICH+ CREAM


FA S H I O N TO L I V E F O R


BE A U T Y

A Moment in TimE

Photographer: Lesley Pedraza Model: Jacqueline Depaul Styling: Lauren Gold Hair/Make-Up: Ana Vergara Retoucher: Argiris Maipas

Dress: Nathanaelle Couture Coat: Nathanaelle Scarf: BCBG Necklace: Express Shoes: Stuart Weitzman


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Suit: Nathanaelle Couture Scarf: Vintage Necklace: Vintage

Skirt: Nathanaelle Couture Jacket: Stiletto by Loralee Bag: Dooney Bourke Boots: Marc Fisher


RAINEMAKER MEET ROMERO BRITTO


R O M E R O

B R I T T O


Hailed as one of the 21’st century’s master artists, internationally renowned pop artist Romero Britto uses elements of cubisim, to create masterful visions

of vibrant colors and bold patterns as a visual language of hope and happiness, reflecting his optimistic faith in the world around him. Born in Recife, Brazil in 1963, Britto was mainly self-taught, painting what he saw and what he imagined on surfaces such as newspapers, cardboard or any scraps that he could find. A high academic achiever, Britto excelled in the classroom, but his passions lie with his ability to express himself through his art. In 1983, Britto traveled to Paris where he was introduced to the works of Matisse and Picasso. After exhibiting in a few galleries and private shows, Britto was encouraged to travel to the United States where Pop Art was flourishing. Britto moved to Miami and set up a studio open to the public. Years later and after much recognition as an artist, Romero Britto continues to inspire millions with his whimsical style. RAINE: After traveling to Paris in 1983, how did experiencing the works of other great artists influence your style? BRITTO: After I traveled to Paris in 1983, I was tremendously inspired by the works of Picasso and Matisse. Being introduced to so many creative, accomplished people and learning from the works of these master artists really drove me to hone in my own personal artistic style. RAINE: 100 years from now, what will art historians and enthusiast say about your work? BRITTO: 100 years from now, I hope that the love that inspires me to create still radiates through the love that it is as enduring as the body of work as the art I will leave behind. Love is the only enduring

thing, and I think if I can still reach people with that 100 years from now, then that would be a wonderful legacy as an artist. RAINE: What significance does your art play in today’s modern culture?

I strive to be part of the new generation of artists who believe in the model of making BRITTO:

art accessible to the masses, because in my view, art is too important not to share.

RAINE: How did growing up under modest circumstances push you to greater outcomes?

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BRITTO: My success story is a prime example that if one is willing to work hard, you can change your life. The world is such a big place and I’m so blessed to have experienced it through my art. RAINE: What is the strongest memory of your childhood? BRITTO: I always remember my extremely humble background. It pushes me to work harder every single day! RAINE: What are your thoughts on art education today? Do we invest enough resources in the arts towards the development of budding artists?

I truly believe in the power of the arts to transform somebody’s life and have a positive impact in society. For this BRITTO:

reason, I truly believe in and champion for continued investment in art education-- and education in general.

RAINE: You were appointed Ambassador to the 2014 FIFA World Cup Brazil. Looking back at your life experiences and knowing where you started from, how does receiving that level of recognition from fellow Brazilian’s make you feel?

Images courtesy of Romero Britto

BRITTO: Being appointed Ambassador to the 2014 FIFA World Cup was definitely one of the best moments of my career. When I think about where I started, of my humble beginnings in Recife, and how I got to be a part of that historic occasion, when the world’s greatest football tournament returned to Brazil after 60 years, it was so exciting because I never thought it would be possible! My collaboration with FIFA became about reinforcing this belief in “possibility” in the most beautiful way I could. RAINE: Name three artists, past or present, that you would like to be compared to? BRITTO: Andy Warhol, Keith Haring and Picasso RAINE: What has been the best piece of advice that has contributed to your success? BRITTO: I strive to live everyday by pushing myself to work hard and getting things done quickly and in the moment. Things can change in a matter of seconds and it’s so important to grab opportunities as soon as they present themselves--you won’t be able to do this if you are not pushing yourself. RAINE: If you had to redo anything would you? BRITTO: I wouldn’t redo a thing!

Life is all about learning, improving and moving forward and I try to do all of these things with optimism and love.

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C U LT U R E


T RAV E L | E AT. S TAY. C H ILL

IRELA ND

CLIFFS OF MOHER VISITOR EXPERIENCE

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The Cliffs of Moher, Co. Clare, are Ireland’s most visited natural attraction with a magical vista that captures the hearts of up to one million visitors every year. They stretch for 8km (5 miles), as the crow flies, along the Wild Atlantic Way and reach 214m (702 feet) at their highest point. From the Cliffs of Moher on a clear day you can see the Aran Islands and Galway Bay, as well as the Twelve Pins and the Maum Turk mountains in Connemara, Loop Head to the south and the Dingle Peninsula and Blasket Islands in Kerry. In the ancient Gaelic language, the word Mothar means ‘ruined fort’ and a 1st century BC fort stood where Moher tower now stands. Therefore the Cliffs of Moher means ‘the cliffs of the ruined fort’ and, although there is no trace remaining of this two thousand year old fort, it has given its name to the famous cliffs. RAINE MAGAZINE - VOLUME 22


POWERSCOURT HOUSE & GARDENS

Set against the backdrop of the great Sugarloaf Mountain, Powerscourt House & Gardens is stunning in every season. From the ornate Italian Gardens, to the formal walks of the Rose and Kitchen Gardens, there are many hidden treasures to explore. With over 200 varieties of trees, shrubs and flowers on 47 acres, there is something for everyone - from little explorers to garden enthusiasts! The Gardens were laid out over a period of 150 years and were designed to create a garden that was part of the wider landscape, creating one of the most majestic vistas in Ireland. Fine statuary and ironworks collected from across Europe adorn these magnificent Gardens. These wonderful and gracious gardens are suitable for people of all ages and an audiovisual brings to life the rich history of the Estate. Delight in the wonderment of exploration with the little ones, take time to smell the roses and stroll at your leisure through the themed gardens.


Image Title:Powerscourt House and Gardens Specific Location:Powerscourt County:Wicklow Photographer:Powerscourt House and Gardens File Name:Japanese_Gardens_2_Powerscourt_Gardens.jpg

IRISH NATIONAL STUD AND GARDENS

Nowhere better symbolises all that is great about County Kildare, the beating heart of Ireland’s thoroughbred industry, than the Irish National Stud & Gardens, a unique attraction of outstanding natural beauty and home to some of the most magnificent horses and sumptuous gardens to be found anywhere in the world. The Stud Farm is the home of equine royalty, immaculately-bred stallions who can be seen and admired alongside protective mares, frolicking foals and athletic yearlings. Visit the stud and watch them at close quarters, marvel at their grace and grandeur. Observe the remarkable thoroughbred journey from Conception to Champion. Also on the property are the world famous Japanese Gardens, the significance of which are not only artistic and horticultural but also philosophical. Created in 1906 they are the finest in Europe. Follow the path called the ‘Life of Man’ which traces the passage of a soul from birth to death and beyond, at the same time providing a meeting place for the cultures of East and West.


BUNRATTY CASTLE AND FOLK PARK

Bunratty Castle is the most complete and authentic medieval fortress in Ireland. It was BUILT IN 1425 by the powerful MacNamara family; it was restored in 1954 to its former medieval splendor by the Viscount Lord Gort. It contains mainly 15th and 16th century furnishings, tapestries, and works of art which capture the mood of those times. You can wander through the castle and marvel at the finest collection of medieval furniture in the country. It brings to life a vital part of Ireland’s medieval past. The site on which Bunratty Castle stands was originally a Viking trading camp in 970. The present structure is the last of four castles to be built on the site. Today, the castle stands peacefully in delightful grounds. The 30 houses and cottages of the Folk Park, spread out on 26 acres at the foot of the massive castle walls, are a living reconstruction of the environment of Ireland in the 19th century. The houses and shops in the Folk Park have been chosen from many different areas, and recreated to form a collection of typical 19th century urban Irish buildings. Costumed characters recreate the traditions and lifestyle of a bygone age and animate the Folk Park. Among the well known and loved characters is the Bean a Ti (woman of the house), an RIC (Royal Irish Constabulary) policeman and a Schoolteacher. Traditional jobs and crafts are also represented at the forge, the mills, the pottery, the printers, the pub, the bakers and on the farms. When strolling around don’t miss the beautiful Walled Garden, modelled on the original Regency period garden which supplied fruit, vegetables and flowers to Bunratty House - which was built in 1804 and now refurbished in typical Victorian style. At night time Bunratty Castle is the impressive setting for medieval banquets which are held twice nightly year round.


TITANIC BELFAST

Contact Tourism Ireland on 1 800 SHAMROCK (74267625) Visit Tourism Ireland’s website - www.ireland.com Email Tourism Ireland at info@tourismireland.com

Titanic Belfast is an iconic six-story building featuring 9 interpretive and interactive galleries that explore the sights, sounds, smells and stories of Titanic as well as the city which made her. It is the world’s largest Titanic exhibition. The Titanic Belfast Experience is a dramatic, innovative and exciting presentation of the real story of Titanic. Extending over nine galleries, this state-of-the-art exhibition takes visitors on a journey through the life of Titanic, from her conception in Belfast in the early 1900s, through her construction and launch, to her famous maiden voyage and subsequent place in history. The journey continues into the aftermath of the sinking through to the discovery of the wreck and into the future with live undersea exploration. Creating a sense of encounter with the real people who built and sailed on the Titanic brings visitors closer to the story in meaningful and memorable ways. There are multiple dimensions to the exhibition which draws together imagery, objects, reconstructions, audio-visual presentations and interactive features to explore the Titanic story in a fresh insightful way. Stop by our information center at: Tourism Ireland 345 Park Ave, 17th Floor New York, NY 10154 Mondays through Fridays 9.00am - 5.00pm


Revolutionizing nightlife, one night at a time.

1642 N. Las Palmas Ave, Hollywood, CA 90028

For the full listing of upcoming events, visit SOUNDNIGHTCLUB.COM

Host your next private event at Sound and make your night unforgettable.

Sound Nightclub brings a unique and innovative twist to the Hollywood nightlife scene. Sound’s layout provides an ideal venue for private and corporate events of all types and sizes. Our talented, in-house event production team can create a unique environment just for your party, from customized branding and logo displays, to florals and dÊcor, to table-scapes, gobos and more. We guarantee you a successful and memorable event when you book it at Sound.

CORPORATE EVENTS

PRIVATE PARTIES

FILM LOCATION

For more information on Sound Nightclub, to schedule a tour, or request an event proposal, please call 323.909.6226 or email events@soundnightclub.com.


CU LT U R E

A R C ADI A YACHTS

The Future of


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Images courtesy of Arcadia Yachts

With a focus on quality and superior construction techniques, Arcadia Yachts is making waves with its line of luxury eco-friendly yachts. It was founded by former Sanlorenzo - Italian luxury made to order Yachts’ Director, Francesco Guida. His decision to build bespoke, highquality cruising yachts was based more on gut feeling than careful market research. With only a few years under their belt as a luxury builder, Arcadia has quickly grabbed the attention of boat enthusiasts. Aracadia’s commitment to style and substance is a theme that is evident in all of their line of luxury yachts, which makes them one to watch now and in the future.


CU LT U R E

ART BASEL 2014

Art Basel in Miami Beach, Florida is the premier destination for galleries from the United States, Europe, Asia, Africa and Latin America. Art Basel provides a platform for galleries and emerging artists, giving them access to an international audience of art enthusiasts, curators and art collectors. In 2013 alone, 75,000 people visited the show, not to mention over 140 international museums and institution groups! The 2014 Art Basel show featured 267 leading international galleries, drawn from 31 countries. The show took place at the Miami Beach Convention Center (MBCC), utilizing over 500,000 square feet of exhibition space. The galleries had attendees in awe with work from masters of Modern and contemporary art as well as pieces by newly emerging stars. Nicholas Baume, Director and Chief Curator of Public Art Fund, curated the show around the theme “Fieldwork”. This year we also saw 26 large-scale sculptures and installations by leading and emerging international artists. This years Art Basel’s film sector included over 80 films and videos selected by the Director of Artprojx, David Gryn, a long time Art Basel collaborator. New to this years show was an expanded selection of over 100 films and videos that were available in a dedicated viewing library within the exhibition halls. One of the more notable names in the film library was Director Tim Burton’s film Big Eyes (2014). Other highlights included a special performance by Ryan McNamara and a crowd funding initiative on Kickstarter to support non-profit visual arts organizations and featured a wide variety of art projects, selected by an independent jury. Join us next year at this spectacular event!

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Images courtesy of Art Basel


CU LT U R E

ART WE E K IN MIA MI

F E AT U R I N G ART M IAM I AND CONTEXT

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2014 saw another exciting kickoff to Art Week in Miami, with highlights from Art Miami, the city’s longest running contemporary

and modern art fair, now celebrating its 25th anniversary, together with its adjacent

sister fair CONTEXT. With over 200 galleries, showcasing 1,875 artists from around the

globe, art enthusiasts, established collectors and a myriad of industry pros had first access

to view and acquire important works of art during the week-long event.

Maintaining a preeminent position

in America’s contemporary art fair market, Art Miami annually features monumental and compelling artwork from international

galleries, including modern masters and the

latest in contemporary paintings, drawings, sculpture,

photography

and

prints

from

Europe, Asia, Latin America, India, the Middle East and the U.S. This year, Art

Miami featured 28 new exhibitors, adding to year, CONTEXTshowcased 45 new exhibitors for its 2014 edition.

“We are delighted to once again

present anad build upon the recent successes

of Art Miami and CONTEXT, two distinct fairs

that have truly become part of the cultural

fabric of the city and Miami Art Week,” said Art Miami Director Nick Korniloff. “The special

programming, exhibitions and installations at Art Miami are world-class, and we’re confident attendees will notice and enjoy each fairs’ growth and progressive direction this year.”

Art Miami Director Nick Korniloff

Images courtesy of Art Week Miami

the elite spectrum of galleries. Now in its third


Images courtesy of Bellerby & CO. Globemakers

CU LT U R E

G L O B E

A R T

As one of the very few remaining globe makers in the world, Bellerby Globemakers pride themselves in their growing collection of quality, hand crafted, contemporary and traditional globes, ranging in scale from towering heritage models situated in hotels, galleries and retail spaces to residential pieces suited to homes, offices and yachts. Inspired by models of the past, Bellerby Globemakers have designed a range of stylish contemporary globes, working with designers and specialist suppliers and using the finest materials available. The company was founded through Peter Bellerby’s pursuit to own an antique style globe with a current world map, a quest which proved fruitless, and eventually lead him make his own. Five years on, demand has been overwhelming; with commissions from Martin Scorsese for his hit film, ‘Hugo’, many large corporate clients, and a range of artists, including ongoing projects for Yinka Shonibare MBE. In 2012 Bellerby was asked to create a piece for the Fabergé ‘Big Egg Hunt’ in London, and the globe-egg raised over $17,000 for charity in auction. Early summer 2013 introduced Harrods as the first and exclusive stockist of Bellerby Mini Desk Globes, which are now for sale in the prestigious Knightsbridge store. Each globe is made and finished by hand in their studio, and many models feature a revolutionary process (patent pending) whereby the orb sits on multi-directional ball bearings, enabling a smooth, satisfying rotation, which is a completely exclusive element to their design. Commissions have seen personalized artwork, even photographs and charts morphed onto the spheres, and their maps can be adapted to match your corporate identities or color schemes. Stunning watercolor hues are applied individually in many washes, achieving a truly individual finish on every single globe. At the bespoke end of the range, the models are made in collaboration with companies such as Aston Martin making them both one off pieces and works of art at the same time.

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DUAIV: A MASTER AMONG US


Growing up on the Mediterranean in France, internationally renowned award winning artist Duaiv creates art that moves beyond the boundaries of impressionism to captivate the hearts of art enthusiast. His work strikes a balance between fine art and his own creative style that is contemporary among other artist. What sets him apart from other painters is his vibrant pallet, which he uses to engage and captivate his audience. The myriad of colors that he uses in his paintings mix and flow in a harmonious dance that highlights his mastery of the art from, and evokes a sense of freedom seldom seen in modern artist. At the very early age of three years old, he picked up his first paintbrush to create his first painting, which to the shock of his parents happened to be walls of his home. At the age of nine Duaiv was already

on his way as an artist and had completed his first oil painting. Although his father was an artist himself, he did not want his son to follow in his footsteps—so he bought him a cello. With his new instrument, and a new outlet for artistic expression he blossomed and exceled in the music, but he never forgot his first love—painting. His parents, realizing his potential as a young creative, helped him by entering him into the Conservatory of Music and the School of Fine Art in Paris, France. Today, he continues to paint and play music, for his love of both have become so intertwined that he finds solitude and inspiration in both. For a few hours each morning he dedicates time to playing the cello to maintain his technique, and at night he spends an equal amount of time to pursue his painting. For Duaiv, his art has become his life—so completely tangled together that one his not discernible from the other.

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IN TER N AT I O N AL

THE R AINE AWARD WI N N E R: SHI ZA SHADID Forging a Path to Education and a Noble Peace Prize By Suna Senman, LMSW

A winner of the 2014 Nobel Peace Prize, Malala Yousafzai, has a story that shines a light on the fight that many children have to go through in order to get an education. Yousafzai lives the fight, while social entrepreneur, Shiza Shadid, aimed the spotlight on the issue for the world to take notice. Two years ago Shiza took a step into the unknown, leaving a lucrative job secured by her privileged education from Stanford University to follow her heart in becoming a social entrepreneur for girls’ schooling. In a short time she has lead the Malala Fund to get attention from celebrities like Angelina Jolie and Brad Pitt who have helped finance the Fund along with grants from the World Fund. Named as one of Time Magazine’s World Changers and Forbes top Social Entrepreneurs under 30 years old, in her early 20s, Shiza Shadid left a top global management consulting firm to devote her talents to empowering every girl, with education as well as skills for employment opportunities. Over 100 million children in the world do not get elementary level schooling, the greater portion of the deprived are girls. The journey started when Shiza Shadid, 7 years older than the Nobel prize winning Malala, watched a New York Times documentary about the 11- year old Malala struggling to get an education in Pakistan. Shiza organized an empowerment camp for girls with Malala that summer. A few years later, Shiza rushed to the bedside of the 16 year old Malala who nearly became a martyr in the struggle for the right to go to school. Moved by the young girl’s passion, Shiza engaged the younger girl’s father, poet and educator Ziauddin Yousafzai, to help her found the Malala Fund, a non-profit advocacy organization for children’s education. At the California Women’s Conference Shiza told the story of Malala who became outspoken when she lost the freedom to go to school. “The Taliban had taken over a part of Pakistan and banned female education,” explains Shiza. Young Malala spoke out against the restriction and went to school despite the ban. Malala reached out to the world by expressing her plight under the pen name, Gul Makai in a BBC blog. When the Taliban discovered her identity, she was shot in the head on her bus ride home from school. After several surgeries and 3 months hospitalization in a medically induced coma, Malala resumed advocating for education rights. The attack on the little girl received the attention of the government who “intervened and got things back to normal,” Shiza continues to tell the story. Recognizing the importance of universal education, the Nobel Peace Prize committee awarded Malala, now 17 years old, for her valiant effort to safeguard the privilege of formal learning. When notified, Malala bequeathed the prize to all children striving to go to school in a brief speech and returned to class, emphasizing the importance of scholarship. As mentor and right-hand to Malala, Shiza partners with the young girl on the front line in the war against forced ignorance by devoting her time to gain public support. The Malala Fund is a collaborative organization partnering with local officials and other charities. “We started the non profit organization so that we could advocate for education solutions,” the CEO, Shiza clarifies. The Malala Fund has an enormous task to encourage universal primary education. “Early childhood development is incredibly important. It’s an issue that we had ignored for so long,”Shiza acknowledges while recognizing her group›s limitation to reach those early years. She calls out for more people to come forth to support crucial learning opportunities for our future global world citizens.

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CU LT U R E

IHIH’s Fashion Face-Off


Photographer - Jason T. Jaskot Designer and Stylist - David Isaac, Creative Director for Jacques Isaac Hair Stylist - Jessica Isaac Makeup Artist - Juliette Laracuente for AMA Models - Paige Mobley and Taylor Ellis

Coming off an extremely successful launch in 2013, IHIH’s Fashion Face-Off challenges the top up-and-coming designers to bring their ‘A’ game and hit the runway with style. Designer David Isaac emerged as the winner of the 2014 Ice Hockey In Harlem Fashion Face Off. He showcased chic modern silhouettes with strong attention to detail - all of which meshed the hard-hitting themes of hockey with the fashion avant-garde. He left no detail unturned as his models featured hockey inspired accessories, hair and makeup alongside haute couture, from head to toe. As a part of their on-going efforts to support the community, IHIH hosted their second annual Fashion Face-Off at The Providence in midtown NYC during New York Fashion Week. More than 300 guest and attendees came out to support the event raising proceeds benefiting Ice Hockey in Harlem. Ice Hockey In Harlem’s mission is to improve the social and academic well-being of children from the Harlem community. IHIH offers programming that allows children in the community to take advantage of the educational and athletic opportunities provided by youth sports. Through participation in ice hockey, IHIH studentathletes learn the fundamentals of the game, engage in an active lifestyle and broaden their life experiences. Event sponsors for this year’s Fashion Face-Off included, Yonkers Brewing Company, Double Cross Vodka, Gregory White, Diva Design and Raine Magazine.

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F LY I N G

F l y

96

H I G H

W I T H

L O N D O N

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One of the newest newcomers to claim their stake on the US retail market is Fly London. Hailing from Europe and making a big splash down in the heart of the fashion capital of the world: New York City! With a true sense of mission, Fly London is all about originality and presenting the very latest trends; offering fashion forward minds a level of sophistication and comfort that keeps them at the forefront of the international fashion scene. At the head of this footwear empire are brothers Kevin and Dean Bosco, who have turned the brand into a global sensation from Portugal to the main streets of New York’s West Village, and just like fashion, Fly London stays true to their motto “Ever changing, ever developing” when it comes to the details of their collections. What better place to flaunt their new ideas than in the city that demands nothing less.

people coming in. It’s exciting for our customer to see what they can get at this price point - fashion and comfort at the same time. Our goal is to have five stores in the US: New York, San Francisco, Chicago, Atlanta, etc.. DEAN: We spent time in the market and talked to the stores and seeing who they respected as sales reps. We invested the time in meeting and finding the right people. Fly London has been really built by having the independent retailers. Nordstroms is our only large boutique. RAINE: How did you arrive at Fly London as the name for your business? KEVIN: Fly London is the parent company. Our organization is the distributor for the Fly London brand in North America. The company itself is based out of Portugal. It is owned by 2 partners and is 30 years old and the Fly London brand is 20 years old. DEAN: Where ever you are in the world, the name doesn’t change and 20 years ago, London was the very coolest place where fashion was being driven from. It is always about our shoes being different and colorful and hip. RAINE: How would you say that Fly London differs from other shoe brands? KEVIN: Our catch phrase for Fly London - Our brand is ever changing and ever developing - always coming with fresh ideas and new fresh looks; ones that make our shoes stand apart from the others. The “fly” itself is always incorporated in the embossing feature on the uppers and the outsoles. Our shoe souls have to be the most interesting soles to give it some life and flavor. DEAN: Color - All of our shoes come in 10 - 15 colors in each style, and maintains comfort and fashion at the same time. RAINE: If you were not the founder of your own shoe company, what are some of your other passions that you would pursue? KEVIN: Dean and I both have different passions in terms of our leisure time. I love the outdoors and I am an enthusiast for downhill skiing and scuba diving. If I hadn’t fallen into the shoe business I would still be in Western Canada skiing on the Mountains. DEAN: I grew up in the shoe business from the day I was born. I would still be somewhere in the fashion industry or owning my own retail store. I love the thrill of being on the retail floor as well as the art of selling. RAINE: What does success mean to you? KEVIN: That is an interesting question. At some point money doesn’t matter. Success isn’t measured in money, it’s about a job well done and building relationships with people. DEAN: Seeing that our customer is satisfied with our product and asking for more and what’s next. When styles sell out and seeing the retailer and consumer be happy, keeps us going and moving forward.

RAINE: What has been the greatest challenge that you have overcome in your career as an entrepreneur? How did you meet those challenges and accomplish your goals? KEVIN: The most difficult challenge was finding the right partners for our sales team and the customer base for Fly London. We have been very blessed. We have a great sales team - our target wholesale customer is the medium to high level independent retailer. These size stores are hard to find from a wholesale perspective. DEAN: As far as the retail operations - finding the right location, the right neighborhood for our stores and the people. For example, in our New York store we have a lot of tourists and the right neighborhood

RAINE: If you could redo just one thing in your professional life what would it be and why? DEAN: Never give a markdown. [laughing] KEVIN: No. I do not have any regrets or steps taken so far. The thing I would have done sooner is not wait so long to open the New York Fly London store. DEAN: Every mistake we have made has been a learning experience. Everything we have done has put us in the right position to learn something for the next time. RAINE: What should young entrepreneurs be doing now, to prepare for a successful future? KEVIN: Keeping in touch with their consumer. Really staying on top of what your consumers want and what type of product they are looking for. Don’t just sit in an office and expect everyone to come to you. Get out and beat the path. Yes, it’s expensive to travel but nothing gets done by sitting behind a desk. Get out and travel your area and find out what your consumers want.

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International Fashion bloggers to watch BY ALI LEVINE

Ali Levine New York’s hot shot turns Hollywood “it girl” for all things fashion. With the New York grind mentality and the fierce fashion knowledge started from the ground up interning with big brands such as Target, Ali has moved up the ladder quickly. When Ali is not on set for one of L.A.’s hottest shows as set stylist and on camera fashion expert, “Hollywood Today Live”, she can be found dressing all the A list talent bustling the red carpet scenes. Along with that, day in and day out Ali is on editorial sets non stop for cutting edge fashion. Lets not forget press, press, press. Ali Levine is nonstop talk of the town from USA Today, LA Times, The NY Times, AP TV, to REELZ Channel you bet you will always see her or her fashion plastered all over. Nothing is too far outta reach for Miss Levine, for her work ethic matches her success. Back to her roots, she has been asked to partake in a healthy competition beside 3 other L.A. Stylists for Target, to see who can prep the best look. She will be featured in their blog and media as the top stylist to beat. Along with this, Ali has been asked to step into multiple reality show situations, a blog for Self Magazine and multiple conversations for brand attachment. The sky is the limit for this budding bevy of success!!

M IL KWAY B LU E E YE S - W W W.MI L K Y WAY BLU E E Y E S.C OM Claire effortlessly shows us how to marry street fashion and her own personal style with a harmonious exactness that just works. This is one fashionista who loves to mix and match high end with more affordable pieces to show her fans exactly how to have a high-end sense appeal on a five and dime budget. Milky Way Blue Eyes is one blogger who isn’t afraid to show her fashion sense or how she mixes things up. TH E FAS H I O N C U I SI NE - W W W.T HE FA S HI O N C U I SI N E .C OM Style blogger, Beatrice Gutu hails from the tiny country of Moldova, but she has big style. Beatrice manages to walk a fine line between modern classics with an edgy subdued sexiness that is thrilling and interesting all its own. Her restrained sense of style can be seen as a continual appreciation for the simple things - of which really gets our attention, proving that it isn’t always what you see on the outside that is the most interesting! L OST I N T H E H AZ E - W W W.L OS T I NT HE HA Z E .C OM Editor of Lost in the Haze, Jo, self-proclaimed fashion/personal style blogger gets us revved up for fashion. Jo really shows her global fans and followers how to get personal with fashion by using color in their everyday wardrobe, which is what personal style should really be about— having fun. Honestly, we go GA-GA every time we take a peak on her blog. Jo is the kind of fashion superstar that keeps you inspired with her upbeat post and unique sense of photography, which is as much about story telling as it is about style. Did we mention we love her DIY’s! H ARP E R AN D H AR L E Y - W W W.HA R P E R A ND H AR L E Y.C OM Harper and Harley blogger, Sara Donaldson is all about our favorite words “The Basics.” Here is one fashion maven that has managed to keep it simple in as few colors as possible; black, white and grey. What makes Sara an UBER expert is that she works well with the key essentials that should be in every woman’s wardrobe, all while staying true to her chic relaxed style philosophy. The icing on the cake is that she not only acts as daily inspiration for her readers, but she offers tried and true advice for any woman who wants to keep her wardrobe as simple as possible, all while looking effortless. TH E C H E RRY B LOSSOM G I R L - W W W.T HE C H E R RY BL OSSOMGI R L .C OM Parisian beauty and fashion blogger for The Cherry Blossom Girl, Alix, has a classic sensibility that is evident in all of her fashion choices. We really get a DVF vibe when she comes to mind. Classic yet powerful, she has a great presence about her that can be seen from head to toe. D AN N Y RO S E - W WW.DA NNYR OS E FA SHI ON.C OM Danny Rose is a contemporary woman honing in on her own style. We absolutely love the full skirts that she uses in her post. It is so refreshing to see women who aren’t afraid to buck the system and go for what they know, and more importantly what makes them feel comfortable. Danny also fuses lifestyle/food with fashion which is not something that we always see, but it’s not only a good idea, it’s a great idea! Who says you can’t add a little something extra to get you in the mood for fashion! SARAH M I KE LA OF - WW W.F R A MBOI SE FA SH I ON .C OM Fashion blogger, Sarah Mikaela has her finger on the pulse of fashion with and indomitable style that pays attention to the details. What do we really love about her posts! Her expert use of texture that keeps our eyes salivating and begging for more. KH EN S AN I M O H L AT OL E - WW W.G L I T T E R DAI QU I R I .C OM Blogger, Khensani Mohlatole, fuses fashion with art into delightful posts that are authentic with sprinkles of style, that get our creative juices flowing. She walks to the beat of her own drum and it is refreshing to see a woman who can serve fashion realness! We adore the beautiful printed tops she uses throughout her posts that harmoniously blend with her artsy sensibility. 98

RAINE MAGAZINE - VOLUME 22


Don’t Walk,

Fly!

Fly london - new york 375 Bleecker st., New York, NY 10014

| 212-647-7567 | flylondon.com

to find the dealer nearest to you please call 1-888-498-1754


ART BY ROMERO BRITTO


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