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RAINE FASHION. ENTERTAINMENT. CULTURE. TECHNOLOGY
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HOLLYWOOD ISSUE VOLUME 11
TROY GARITY
THE FONDA LEGEND CONTINUES
S A M I G AY L E HOLLYWOOD’S TRIPLE THREAT
MARK CUBAN TV PERSONALITY. RAINEMAKER. BILLIONAIRE.
I n s p i r e .
E m p o w e r .
AN INSIDER'S GUIDE TO HOLLYWOOD
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M u s t
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E n t r e p r e n e u r .
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EDITOR’S NOTE WELCOME TO RAINE MAGAZINE Thank you for taking this journey with us over the years. This is our eleventh issue and our 6th volume in print and we are excited about the amazing things to come. For those of you who are experiencing Raine for the first time, let’s take a trip down memory lane. In the spring of 2007, the first issue of Raine was launched. It was launched to fill a void that existed in the market. Our mission is to provide an inspirational platform to empower creative and unconventional entrepreneurs. My first introduction into the creative industries was as a fashion designer. As a designer and entrepreneur I realized how different my path and day to day activities were from many of my good friends and peers in more traditional careers. I also saw a need to build a community of individuals that are at the top of their game and seeking additional means of getting the word out about their product, talent or service. Raine is the go to destination for must know talent in fashion, entertainment, culture and technology. Raine provides real stories about real people going after their dreams. It also offers the must know products and services that can enhance the lifestyle of our readers. It’s the combination of beautiful imagery, personal journeys and lifestyle that attracts new readers to Raine everyday. Continue to enjoy the Rainedrops J. Scan below to join the storm! Enjoy! Don’t forget to subscribe. It’s easy!! Choose which way works for you! 1. Go to www.rainemagazine.com and click “SUBSCRIBE” 2. SCAN TO SUBSCRIBE
Nova Lorraine Designer and Founder
MAGAZINE
RAINE FASHION. ENTERTAINMENT. CULTURE. TECHNOLOGY hollywood issue
fashion
entertainment
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YOUNG HOLLYWOOD
12
>
OLD HOLLYWOOD REVISITED
15
POOLSIDE TO RED CARPET
20BUILT FOR MAN
ENDURING STYLE 22
SAMI GAYLE 25 TROY GARITY
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RISING STARS 32 34 cameron
DINA MANZO 36
gonzales
38 TERRY DEXTER RAW AWARDS
filmmaker spotlight 43 44 backstage pass
40 >
business
beauty
47fragrance
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LIP BEAUTY BY NARS 48
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FRESH FACE MODEL
84 LUXURY
TAVAN&MITTO
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CREATIVE CLASS 72 75THE NEXT LEVEL
TECH TOYS 78 80rainemaker UNCONVENTIONAL ENTREPRENEUR
culture
international
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CARBON 70 NYC
venice
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> 56
60 BUCCAMENT BAY where to eat.stay.chill 64
68 expressions in art
MAGAZINE
RAINE Entrepreneurs. Fashion. Technology
VOL 11
ED ITORIA L TEA M Nova Lorraine - Founder and Creative Director Marilyn Wilson - Senior Editor Tamalyn Stewart - Business Development
R E S E A R C H E D I TO R S Geff Yabes Carlotta Harrington Nekisha Slade C O P Y E D I TO R S Tina Littlejohn Mary Lafayette CONTRIBUTING WRITERS Tamara Walker Kia Rodriguez Michelle Winters David J. Freschman Nadirah Jilaan Ashley Caputo Milan Rowson
SPECIAL THANKS Frederique Porter Javier Hernandez Natasha Gabriel Felicia Crawford Vered Koshlano Krystal Bailey Sherrie Spears COVER CREDITS Christopher Beyer www.cbeyerphoto.com INQUIRIES Press: media@rainemagazine.com Advertising: advertise@rainemagazine.com Submissions: submissions@rainemagazine.com
A RT D I R E C T I O N Martina Micko
RAINE MAGAZINE NEW YORK * LA * SAN FRANCISCO * MIAMI CORRESPONDENCE Raine Magazine PO Box 410880 Melbourne, FL 32940 Raine Magazine is a trademark of Raine Creative Holdings LLC and is published quarterly. All contents, logos, and articles are copyrighted materials and all right are reserved. Any reproduction in whole or in part without written permission of Raine Creative Holdings is prohibited. The publisher also reserves the right to refuse any advertising material for any reason deemed inappropriate by publisher. Raine Magazine’s subscription is $50.00. Please make checks payable to Raine Creative Holdings. To distribute Raine at your business, please email editor@rainemagazine.com.
FAS HION TO LI VE FOR
HOLLYWOOD Photography - Florence Leung (www.flotography.ca) Styliing - Krista Sung for THEY Representation Make up - Oz Zandiyeh Hair - Jenine Lehfeldt Model - Alecsa represented by Key Model Management Photographer assistant - Steven Soong Stylist assistant - Sarah Staples Location provided by The Waldorf Hotel TANK - ONLY TRUE VALUE VINTAGE; SKIRT TRUNK SHOW BY MISTY GREER; JACKET - TRUNK SHOW BY MISTY GREER 6
Raine Magazine - Volume 11
DRESS - LA FEMME, BLUSHOCCASIONS.COM; SHOES BETSEY JOHNSON, LORDSSHOES. CA; RING/BANGLES - VINTAGE
BODYSUIT - TRUNK SHOW BY MISTY GREER; CAPE - VINTAGE, TRUE VALUE VINTAGE; SHOES BADGLEY MISCHKA, LORDSSHOES. CA; CUFFS - VINTAGE
BUSTIER - VINTAGE; SKIRT - TONY BOWLS LE GALA, MIABOUTIQUE.CA
DRESS - LA FEMME, BLUSHOCCASIONS.COM; SHOES - BETSEY JOHNSON, LORDSSHOES.CA; RING/ BANGLES - VINTAGE
FA SHION TO L I VE FOR
OLD HOLLYWOOD REVISITED Photographer: Framn Rezende www.framnrezende.com Hairdressing and Make Up: Christina Martin and Rosy Martin for Nuar Multiespacio www.nuar.com Stylist: Framn Rezende & Aitor Zubillaga Model: Penelope Heilmann www.delphoss.com DRESS and SHIRT- MANOUSH; TIGHTS (Hosiery); GLOVES and CROWN- LA TUA PELLE COSTURA; EARRINGS- SWAROVSKI; RINGSIEMPREESVIERNES; SHOES- MENBUR
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FA SHION TO L I VE FOR
glamour
from POOLSIDE to the RED CARPET Photographer - Luis Guillen Stylist - OpĂŠ Majek Makeup - Theresa Francine Hair - Laquanna Chong Model - Brianna (MAJOR) Assistants - Donna Jaye, Mia Kamara
Raine Magazine - Volume 11
Lie Sang Bong coat Laruicci ring 15
The Blonds kimono Lie Sang Bong shoes
Katya Leonovich coatdress Lie Sang Bong shoes
Tikiglam dress
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BUILT FOR MAN: Creating Sustainable Fashion By Kia Rodriguez
Though fashion trends & transitions seem to be deemed by the likes of uber-stylists, Built For Man has something that most fashion houses lack yet seek to achieve. A return to the art of handmade goods with emphasis on lux and exotic fabrics, ethical treatment, and fair trade design practices. When you have traveled the globe as much as Francisco Hernandez, it is no surprise that the designs he envisions incorporate Asian, American, European and South American elements. His extensive travel itinerary includes Rome, New York, Miami, Peru, Hawaii and Seattle, amongst others. Like Courtiers of days gone, Built for Man (BFM) Creative Director Hernandez oversees every element of the designs’ “evolution” process to witness his vision come to life. At the helm of the Seattle based luxury menswear line, Hernandez launched Built for Man in the midst of the financial meltdown. Despite the country’s economic uncertainty, it is sold both online and at select boutiques, such as Seattle’s famed David Lawrence. It hangs alongside high profile lines including Moschino, Viktor & Rolf and Versace. 20
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It is with Hernandez’ launch of The Loom Project that created a powerful collaboration between Peruvian artisans and Built for Man. Using 100% natural fibers, especially rare Suri Alpaca, to create a finished product that maintains the same color of the animal without using chemical dyes or petrol. Everything is created using human energy, the loom and very intricate weaving techniques, which produces these ultra rich pieces in the collection. The superior quality is seen with just the human eye. Most importantly, the Peruvian workers are paid a livable wage and Built for Man maintains its relationships with these workers by sending them pictures of the actual pieces that they made as they are worn in fashion shoots and runways all over the world The economic climate has very wisely pushed the consumer to purchase better and smarter and the entire line greatly appeals to both men and women with its twist on classic designs to create somewhat genderless pieces. This opens a new door to fashion, as there is a shift to pieces that can be part of a shared wardrobe. “Built For Man was created on the concept that clothing should be stylish, sensual, and functional while practicing a commitment to social responsibility. These guiding principals have led us to producing garments that are not only wearable and practical; they are also manufactured with compassion under humane conditions. These values are followed from design to distribution,“ states Francisco Hernandez, Creative Director for Built for Man Voted “Best Designer” by 425 Magazine as well as “100 Reasons to Love Seattle”, this fashion house is truly paving a new road in the design world. Buying from globally conscious companies gives a social confidence and awareness of how individuals are striving to make the world that much better with their purchases. This is the fashion world of the future and Hernandez has implemented a Tribal Culture within the brand that incorporates all areas of fashion design and marketing into a supportive network of Insiders. Hence, he created a very unique grassroots effort to spread the word about the luxury men’s line. A dream of a sustainable, ethical fashion world with a small carbon footprint is attainable and Built for Man is showing that this type of clothing awareness is absolutely possible.
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FASHION TO L I VE FOR
ENDURING STYLE Photographer: Ramses Radi Models: Elisa Sonntag and Will Turner MUA: Melanie Menendez Stylist: Emma Breden 22
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Whole look by Aaron Ray Dowie
Guy: Jacket (under): Nico Didonna Jacket (over): Aaron Ray Dowie; Trousers: Nico Didonna Girl: Dress- Ho Lam Leung; Jacket- Ho Lam Leung; Ring & NecklaceJessica de lotz Jewellery; Shoes- Love art-Wear art
Guy: Shirt: Aaron Ray Dowie; Bow Tie: Stylist’s own; JacketNico Didonna; Trousers- Aaron Ray Dowie Girl: Dress- Ho Lam Leung; Bow Tie- Aaron Ray Dowie; Ring & Necklaces: Jessica de lotz Jewellery; Shoes- Love art-Wear art
EN T ERTAIN M E N T
S A M I G A Y L E HOLLYWOOD’S TRIPLE THREAT By Nova Lorraine
Raine Magazine - Volume 11
Photographer: Lisa Ramsay Assistant Creative Director: Janet Okunola Stylist: Ope` M. Makeup Artist: Naoko Suzuki Hairstylist: William25 Marshall
At
16 years old, Sami Gayle is blazing a trail in Hollywood as a “triple threat” -- she sings, acts and dances! Inspired by Audrey Hepburn and Bridget Moynahan, Sami is lighting up the screen, both in film and television and sending a strong message along the way. I had the pleasure of speaking with this vibrant, young actress and was left with goose bumps as she moved me with her enthusiasm and passion for her craft. Sami began dancing at the age of 5 years old and intensely studying ballet at 9 years old. As part of an extremely supportive family unit, Sami was allowed to train out of state in order to get the best multi-discipline dance instruction possible. While in ballet school, Sami was flying from her home state of Florida to New York once a month to study jazz, tap and ballet at the renowned studio, Steps on Broadway. It was in this New York class that her acting career would get its spark. After being spotted as a perfect fit for a part in the Broadway musical, The Grinch, Sami was offered a chance to audition for the role of a lifetime. However, Sami could not to accept this opportunity due to a conflict with the date of her brother’s Bar Mitzvah. Being very confident and excited about his sister’s new interest in acting, Sami’s brother spent hours, days and eventually months, scouring through auditions searching for another perfect role for his sister. Within a year, Sami was back in New York auditioning for a part in the play Gypsy. When asked to tap on point for the first time, she did it without any hesitation. The director called her “fearless.” She won the role over more than 900 girls who came out for the part. “I have never done any singing or acting before – I belted to an “E and never knew I could…I was very lucky to get my first part. However, you are not always going to get everything. It’s important not to give up.” That was just the beginning for Sami. After two additional plays, one of which gave her a second chance to audition and eventually star in The Grinch, Sami had another life changing moment. “After auditioning for a commercial with Director Tony Kaye, I was told by Tony that he had a script for me. I auditioned with 13 other girls and was offered the role in the movie Detachment, starring alongside Academy Award winning actor, Adrien Brody.” While on set, both Tony and Adrien were great mentors for Sami. “Adrien was so wonderful in teaching me as much as he could about acting. He would sit with me and go line by line with each scene. Learning from him was so amazing. Tony was also very helpful with my auditions. I got “Blue Bloods” on the last day of Detachment.” The past few years have been a whirlwind for Sami. In one of her most recently filmed projects, Stolen, she is starring as the estranged daughter of an ex-con, Nicholas Cage. “Director Simon West hired me off my tape. When I got to the set and Nicholas saw me, he ran the other way. In the movie, there is a scene where our characters meet for the first time. He wanted our on screen meeting to be and feel authentic. After the first scene was filmed however, we became acquainted and good friends.” Stolen and The Congress, in which she stars with Robin Wright and Paul Giamatti, are both scheduled for 2012 and 2013 releases respectively. Sami finds her life at the moment very surreal. “I’m living in New York and I’m on Blue Bloods, a TV show with 12 million viewers every week.” As she grows as an actress, Sami plans to stay committed to acting, dancing and singing. “I want to do all three. In the perfect world, I really want to do film, television and still do theater.” While training for ballet, she was in the studio for as much 5 hours a day and sees ballet as the perfect training ground for her very hectic schedule. Even now, with school and acting, Sami still finds time to go into the studio each day. Although Sami is dedicated to her craft of acting, she takes her schoolwork very seriously. She is 6 years ahead in math and is taking all Advance Placement classes. Her brother, an intellect himself and also a member of a national debate team, is a true inspiration to her. She feels that ballet has given her the discipline to commit herself to everything she does. She plans on continuing to go to school as well as college in order to study business. She feels this is very important especially in learning how to manage her funds. Words of wisdom: “Believe in yourself. I think that I am living proof that if you have a dream and if you are determined to achieve it, you can. Even if you are 1000 miles away and have to go up against 1000 people – just believe in yourself and say: this is what I’m going to do.”
Lola Faturoti dress; Laruicci ring.
Troy Garity CONTINUING THE FONDA LEGACY By Nova Lorraine
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Photographed by Christopher Beyer
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Troy Garity, the son of Jane Fonda and Senator Tom Hayden, is adding to the Fonda family legend of great entertainers. Troy, making a name for himself both in film and television, just finished shooting the upcoming movie Gangster Squad and is currently playing the relentless news reporter, Sam Miller, in the Golden Globe nominated TV series Boss. In Boss, Sam is deeply committed to taking down the power hungry Mayor Tom Kane, played by Kelsey Grammer. When asked about his most current project, Troy shares, “ I love Boss – it’s a modern Shakespearean drama set in the scene of politics. It’s about power and what we do to attain it and hold on to it.” Troy feels that Boss reveals how men are taught to control their lives or situations and how some may it be through the use of coercion, lies or manipulation, will do whatever it takes to maintain that sense of control. Surprisingly, Troy’s love for the creative world began with an inclination to paint. He grew up with early memories of his grandfather painting and drawing. As somewhat of a shy child, Troy saw painting as a way of expression that suited his personality. Although the canvas is what Troy gravitated towards at first, his summers were spent writing and performing in his parents’ performing arts camp. As a teen, Troy experienced something that would affect him for the rest of his life. Around 14 years – 15 years old, Troy’s mom took him to see the Cirque du Soleil. “It was something that scared me and exhilarated me at the same time. There was something about this play that reminded me of my childhood.” At that moment, Troy fell in love with the world of acting, a world where strong bonds develop amongst a group that is completely reliant on each other and working towards a common goal. Troy believes that when a person is performing, they have to be completely in the moment and present. “When you are present you are no longer subconscious; you are living in the now - life electrify, sounds depend, and relationships have different poignancy.” Of course, there’s the side of acting that most people enjoy, the art of “make believe”. There’s something about pretending to be someone else that keeps life interesting. At the age of twenty, Troy took his first college theater class. It was then that he decided to seek his unmistakable path as an actor. “Something that is divine about human nature - is creation. The ability to use our imagination to construct things,
share things and to communicate with others; the theater and film sort of allows me that.” Later, moving to New York and training at the American Academy of Dramatic Arts was one of the most influential times in Troy’s life. Everything was so new to him. He had the opportunity to study dance, history of theater, vocal production, set building and many other interesting courses. Although exciting, the experience was also very challenging. “I was shy and closed and didn’t want to let anyone in. I learned that you have to let people in when it’s a good thing. Standing in front of a teacher and classroom of peers, forces you to show up and bring your best everyday.” Troy truly enjoys the bond that develops on a TV or film set. “When you are on a film production you are working with the crew, producers and directors – all are working towards a shared goal. There’s something empowering about that - working towards a collective goal. It’s like working on a sail boat and the body of people are working as they should; if not, something suffers.” Acting not only brings joy due to the performance, it also builds character. There is something to be said about standing in front of a group of strangers and then performing something. “The Italians call the theater “In bocca al lupo” - in the mouth of the wolf. Choosing to be in the performing arts is not a gentle place. On a film set you are forced to accept humility, failure and judgment. There is something about being in front of a firing squad that really develops your character.” Troy takes his work very seriously and in his downtime continuously seeks opportunities to refine and hone his craft. He compares acting to sports and understands that over time and with practice you only get better. “Throughout the years I have sought out various teachers to learn their techniques, to try to become better constantly. The stage is our field; you have to get on it and work it.” In a very poetic way, Troy likens acting to a means of building upon your strengths. “Humans are born with a core self, an authentic sense of being. Life, heredity, work and social experiences over time puts this callous and shield around your core self. Throughout the years you can become disconnected from your core being. There’s something about the performing arts that asks you to remove these scales or shield to operate from your core being. Anyone can benefit from taking theater classes or dance - something that requires you to perform in front of people. It’s hard to BS your way through life if you have to do it in front of a jury of peers.” It is clear that Troy Garity has a gift for his chosen career. His words run deep and show a true passion for his craft. It will be a pleasure to watch Troy as he continues to conquer new heights on and off the screen.
Photographed by Christopher Beyer
Troy playing Sam Miller in Boss
EN T ERTAIN M E N T | FILM & TE LEV I S I ON
Rising stars Researched by Ashley Caputo
HELLO
my name is:
Gina Rodriguez Get to know her… Fun facts: • Partial Credits: California Winter (2012), Filly Brown (Film), Go For It (Film) • Performed at age seven for salsa dance company, Fantasia Juvenil in hometown: Chicago • Training: New York University, Tisch School of the Arts • Awards: Nominated for Best Supporting Actress at the Imagen Awards (2011) • Would like to see more: “We can do with some more good role models. I’m hoping to be apart of that movement.” • Sound advice: Think before you speak, who knows what embarrassing moment is in store for me! Biggest obstacle you ever faced: ““My biggest obstacle has been dealing with my Thyroid Disease. As an actress in Hollywood there is so much pressure to be skinny! I am Puerto Rican, we are culturally curvy and I love bread!! Also, my thyroid makes it difficult to maintain my weight. Its been tough but I know God put me in a position where I can be a voice for women and MEN who have the same disorder and have to take medicine every day for it. It’s an obstacle but a blessing.” Words of wisdom: “We are all human…we have to stay humble and remember that during this journey to success.” Before you go to sleep at night, you think: “…about God and all the blessings he has given me in my life. My family, my health, my career, these opportunities and I don›t want to take advantage of that. I pray I never 32do.”
Raine Magazine - Volume 11
HELLO
my name is:
Melissa Rauch
Get to know her…
Fun facts: • Partial Credits: The Big Bang Theory (2012), True Blood, The Office -Where she calls home: “I’m a Jersey Girl” • Most Embarrassing moment: “After moving to LA, sitting at a Chevron station for about 20 minutes waiting for the “gas” guy to come around and pump.” • Lesson learned: “Fabric softener is comedy gold!” • Artists come up as recently played on your iPod: “Billy Holiday, Adele, Ben Rauch (my brother), Bruce Springsteen” • You always need more: “Time” Biggest obstacle you ever faced: “When I was first doing stand up, I would perform wherever they would have me. And I mean WHEREVER. I performed for a while in the back of a laundry mat in New York City. Sometimes the microphone would be broken, so I would have to just stand there and talk very loudly. In which case, there was nothing setting me apart from the meth addict yelling at herself by the dryers. It was the best feeling in the world though, when you earned that laugh – especially since no one was there or in the mood for a stand up show.”
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Before you go to sleep at night, you think: “If I go to sleep now, I’ll get seven hours of sleep...which turns into - if I go to sleep now I’ll get 6 hours of sleep...5…urgh!”
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ENT ERTA INME N T
From left to right: Dr. Leo Gonzales and Cameron Gonzales
E Y E S
O N
B R O A D W A Y
CAMERON GONZALES By Nadirah Jilaan
The dancer, singer, and actor Cameron Gonzales just finished performing the role of smart, funny, sarcastic and a little bit nerdy, Evan Goldman - in the hit production of13 The Musical in Pensacola, FL. At the young age of 17, Cameron already has many accomplishments, including performing in productions of High School Musical, All Shook Up, two operas and four community based plays. Even more impressive, was Cameron mentioning his older brother, Wesley, as the most influential person in his life. Cameron acknowledges that he is very fortunate to have such support from his family and close friends. Raine Magazine speaks with Cameron to get a taste of his life on and off stage.
RAINE: Getting your first lead role in a play must be very exciting. Being that you are only 17, what type of training do you do to prepare for performing on stage? CAMERON: I take voice lessons once a week with one of the most prestigious voice teachers in my town. I also have a drama class in which my teacher has taught me a lot over the last few years. RAINE: How many years have you been acting? CAMERON: I’ve been performing on stage since the middle of my third grade year and have loved it ever since. As for strictly acting, I’ve only been acting since the summer prior to my 34
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freshman year of high school. The show was High School Musical, and it was one of the best experiences of my life. RAINE: Are you what the industry considers a triple threat: someone that can act, sing and dance? CAMERON: I guess you could call me a “triple threat”. I’ve been singing since before I can remember, and it is one of my most favorite things to do. A lot of people tell me that I’m really good at dancing, and if you’re around me for more than about 10 minutes, you’ll see me dancing or moving in some sort of way because I can’t stand still. I love acting, and being someone that I’m not. It takes me out of my everyday life, which everyone needs sometimes. I can also do some gymnastics. I can do front and back handsprings, front and back tucks, a layout (which is doing a back flip while the body is straight), and an aerial cartwheel (which is a cartwheel without using any hands). I actually consider myself a singer first, an actor second, a dancer third, and a gymnast last. RAINE: Do you find it difficult to switch from “Cameron” to your role as “Evan” in the play? CAMERON: I actually have a ritual every time I’m about to go on stage and switch to “Evan” mode. I put in my ear buds and listen to relaxing music, which puts me in the zone and helps me focus on the job. While listening to music, I drink hot tea for my voice and also meditate. RAINE: How do you balance academics and your training? CAMERON: That is one of the biggest challenges when it comes to being a kid in theater. Sometimes I would have to wake up early in the morning to make sure all of my schoolwork is done before I go to school. Everything in life is about time management, and once you have that down and have taken care of, the rest comes easy. RAINE: Has this experience encouraged you to go after more lead roles? CAMERON: Most definitely! Before getting this lead role, I was always kind of insecure about my talent. Now, I love to show off my talent when someone asks me to sing, dance, act, or tumble. RAINE: Do you have goals to act on Broadway? CAMERON: Being able to perform on Broadway would be a dream come true! Being able to perform anywhere is a blessing, but Broadway is my main goal in life. RAINE: What inspires you as an actor? CAMERON: Watching things that happen in real life, and how people react is what inspires me as a performer in general. Also, listening to the crowd’s reaction and feeling their energy is what keeps me going and loving theater.
RAINE: What has been your most embarrassing moment in terms of acting? CAMERON: I’m not really sure that I have had an embarrassing moment in terms of acting. However, I have had many embarrassing moments in terms of performing in front of a live audience. One time, I was performing a song from the musical All Shook Up at an award ceremony with the rest of the cast. There was a huge dance break in the middle of the song, and in one point of the dance break I usually do multiple back handsprings in a row while everyone else is dancing. I had already done this move a thousand times before, but this time someone wasn’t in his or her right spot. Instead of my feet landing on the ground after the final back handspring, my feet sprung into my cast mate’s stomach knocking us both down on the ground. Half of the crowd was scared for us, and the other half was too busy laughing to care. We got back up and we finished the rest of the performance perfectly, and luckily my cast mate was completely fine. Now I laugh about it, but at the time it was so embarrassing that I couldn’t talk about it for about two months afterwards. RAINE: What is your most important goal in acting? CAMERON: My main goal as an actor is to tell the story while getting my audience to feel like they have a connection with my character. When doing 13 the Musical I want the crowd to believe that I am actually Evan Goldman instead of Cameron Gonzales. I want them to believe that I am actually a 12-year old Jewish boy who is about to turn 13. When the bully hits Evan so hard that he falls to the ground, I want the audience to feel hurt inside. When Evan kisses his girlfriend at the end, I want the audience to feel warm inside. My main goal is just to purely connect with my audience. RAINE: Where do you see yourself in 5 years? CAMERON: In 5 years, I plan obtaining my BFA in Musical Theater. RAINE: What advice can you give to other aspiring teen actors? CAMERON: In this industry, you’re going to get a thousand no’s before you get one yes. However, don’t let that discourage you. If you truly love being on stage performing your heart out, don’t stop doing it no matter what anyone says. Perhaps, it’s a one in a million chance that you’ll make it in this industry, who knows? Maybe you’ll be that one. But you can’t be that one if you let what other people say get you down. If you really want it, don’t give up - just try your hardest.
RAINE: Who has been the most influential person in your life? CAMERON: My older brother, Wesley, is seriously the reason why I’m in theater at all. He has taught me so much as a performer and a person in general. He may get on my nerves sometimes, but in the end we always have each other’s back and we’ll love each other unconditionally. Raine Magazine - Volume 11
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EN T ERTAIN M E N T
DINA MANZO
HGTV’S PARTY EXPERT By Michelle Winters
Dina Manzo, HGTV’s go to expert for creating the perfect party, knew she had a knack for creativity at an early age. When asked when did she realize she wanted to pursue a path in interiors, Dina responded, “As a child, I would watch my mom do floral arrangements and paint. My mother was very creative and would make things for my siblings and I to play with all the time. I also found myself rearranging my bedroom and redecorating every week. “ However, it wasn’t until Dina was on bed rest with her daughter Lexi, that she made the switch from being a makeup artist to becoming an interior designer. “While on bed rest, I took courses in interior design. I love to design warm and creative environments. I went right into it after I had Lexi and opened by interior design business after working in a furniture store.” Eventually, Dina’s very popular decorating business eventually turned into an events company. “I was doing these huge mansions and would almost always get hired to do my client’s dinner parties. I found that I had more freedom with the events and enjoyed it more. I new I could do the events fulltime after planning my second wedding for 750 people in 2 months. “ Dina is fulfilling what many would consider a dream come true. “I took something that I love and found a way to get paid for it. For me it’s second nature. I find so much enjoyment in the process itself – the paycheck is the bonus.” Dina also finds it especially fun doing parties for her friends. “Some of my favorite events are when I already know the 36
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person and can incorporate those details into it.” Though, the personal events are fun, Dina finds an element of joy in every party she does and always seeks ways to put meaning into every event. Dina not only stays busy as a mom, a TV personality and an entrepreneur, she finds time to give back through her foundation, Project Ladybug. Her foundation now has funds at three different hospitals: Sloan Kettering in NY, Comer Children’s Hospital at the University of Chicago and at St. Joseph’s Regional Hospital in Patterson, NJ. The goal of the foundation is to provide emotional and financial relief to families of children undergoing rigorous medical treatments for cancer. She is continuing the legacy her father left, as he was a big supporter of St. Jude Children’s Research Hospital in New York. Dina’s busy schedule doesn’t stop there. Dina is also the owner of Designeraffair.com. She and her team provide event-planning services with precision and style. Her company also hosts designer showcases for anybody whether you are having a party or need updates for your home. Future plans for Dina include launching a line of tabletops and throws along with a book. Her book is aimed at young America. It teaches the positive side of being a role model. “You can be glamorous and do something meaningful too.” Dina continues to inspire many by showing how one can balance the juggling act of creativity, entrepreneurship and giving back.
Photos provided by HGTV
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EN T ERTA INMEN T | MUSIC
I N T E RV I E W W I T H Te rry Dexter
By Nova Lorraine
Her voice has led her to Billboard hits, feature roles both on stage and on the big screen, as well as songs on numerous soundtracks such as Rush Hour, Bring It On 2, Legally Blond and Deliver Us From Eva. In the early stages of her music career, she has already worked alongside her mentor Patti LaBelle, in addition to other music greats such as Wynona Judd, Black Eyed Peas, Michael McDonald and Eric Benet to name a few. A chart topping songstress and a rising actress, Terri Dexter, with a reminiscent sound of R&B legends, opens up to Raine Magazine
people and make people feel something.
RAINE: Who was the first person that encouraged you to pursue singing as a career? TERRY: My father. I was always singing around the house. My mom stayed home and my father worked all day but she was very actively involved in things so I was able to hide my voice from both of them for a while. When I was around 6yrs or 7yrs old, I decided that I wanted my father to hear that I could sing. I walked up to him in the living room and belted out a tune. He was so surprised and immediately called my mother in to hear me as well. The next day, my father took me down to my Uncle’s church to meet the music director. The following Sunday, I sang in church for the very first time. I will never forget seeing my mother and father cry as I led the choir. While on stage, I also remember saying to myself…I like this. This is what I want to do!
RAINE: How do you balance your personal time with your professional time? TERRY: Growing up, it was definitely hard balancing my time. I started singing professionally and making money when I was around 9 or 10 years old. I would come straight from school and go into the studio and/or to rehearsal. When I started travelling, I got a guardian, and she was like my second mom. I felt that I had to grow up really fast as a child. I couldn’t relate to other kids because as they were talking about going to the mall, I was thinking about going on the plane to perform at another show. The career demands so much from you. Not to mention that it constantly fulfills you. In this business you can become very selfish to your career as an artist because it is 24 hours – it doesn’t stop. It’s easy to let your love of the craft overpower your other priorities. I had to learn how to balance the passion I have for my music and career with time spent with family and friends. Also, my mother is a good sounding board. If my schedule gets too crazy…my mother quickly reminds me of my priorities.
RAINE: How old were you when you realized you wanted to be an actress? TERRY: I never thought about acting. I started professionally in music at 10 years old and moved to New York and never looked back. When I was 12 years old…I did a regional play but I never thought that people should cross industries. About 5 years ago, I met David E. Talbert, the playwright, and he cast me in Love in the Nick of Tyme, costarring with Morris Chestnut. I believe God really put us together. Although I was not looking for this opportunity, David had cast me in the lead role. It took me about 4 months to accept the blessing and that was the start of my acting career. That play was a great training ground as well. Theater was the best acting class. Also, the music industry was changing. I felt that I needed a break. My mom felt that there was something very different for me on the horizon – shortly after that I received a call from David. Sometimes you need a break and sometimes that break is introducing you to a new passion. We toured for 6 months and I fell in love with the craft. I now live in L.A. and working on honing this craft. Acting is now a sister to my music. I love the ability to affect 38
RAINE: What is your first love, singing or acting? Explain why? TERRY: Music will always be my first love. It’s my life. As a singer and songwriter, you hear music all day long. I would hear it in everything I do. No matter where I am, the whole time there music playing. I hear it all the time and can’t get it out of my head. It’s in my being. That rhythm and melody has also become my foundation as an actor.
RAINE: How would you describe Terry in 3 words? TERRY: Passionate, Genuine and Raw. Raw in the sense of a diamond; it starts off as a rock and it will eventually turn into that beautiful shiny gem. That rock is always there in my core. I think it’s because I came from a Detroit middle class with hard working family members. As a Detroit native, we love our family and are a strong people. We fight hard and endure it through to the end. In this city, we’ve been through so much; we need a jaggedness and steeliness to come out successful - to overcome what we are challenged with. RAINE: Who inspires you most and why? TERRY: Whitney Houston was my favorite singer since I was a child. She was classy I never gave up on her even through all the bad media. I love Aretha Franklin too. My father and uncles grew up around the corner from her church so I was very familiar with her sound.
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RAINE: What was your toughest struggle while pursuing your singing career? TERRY: Wanting to stay true to my sound, my voice, and my gift. When I first got signed – the trend was hip hop/ electronic. I love Mariah and Tony Braxton and when I came on the scene the industry was getting away from real instrumental music. It wasn’t like what it was 8 – 10 years before, especially with female singers. I wrote songs and I wanted a real drummer. I was told that my work was too sophisticated, too mature. I had to write what would make the producers and radio people happy. It was the toughest struggle – it really wore me down. It’s hard when you have to adjust your voice to fit it into a box. It is all changing now. I think I have grown and matured where I feel that I have to stand up for who I am. If it is not genuine, I go home. I really feel that the business now understands that you can’t ignore genuine, live musicians. Now with Adele coming out from London and singing real, raw songs with just her voice, sends a strong message: people want to hear real singers, authentic singers. Whitney’s passing reminded the world of a true gifted songbird. The industry can’t ignore talent and artists like this, because once they’re gone, they’re gone. RAINE: How do you manage your finances as a creative entrepreneur? TERRY: Ever since I first started, my dad - a numbers guy - taught me to always make sure you have good credit, never spend more than you have and save, save, save. In this industry the money is not consistent, one year you can make amazing money and the next year it can be a lot lower, so you can’t plan your life on one year’s earnings. I have fun and have been very blessed but have always stuck with a certain understanding – save and invest and not live beyond my means. Therefore, really plan out your finances and make sure you have enough where you can live a year without having anything…if you plan well and spend reasonably, you’ll be fine. RAINE: What do you like the least about your industry? TERRY: How the industry puts so much importance now on imaging in terms of having to look a certain way and come across as sexy. Sometimes it can overshadow your talent. RAINE: What are some of your long-term goals? TERRY: Make more music as well as create a company that represents artists I relate to and give them the ability to expose their work. In terms of film, I want to produce more projects; I just love the process of creating. I look forward to having a company that both builds and creates. Regarding family, I look forward to one day finding the right one and having my own family. RAINE: What words of wisdom would you share with an aspiring singer / actor? TERRY: Singers – hone your sound and write. There is a songwriter in every singer, there’s nothing more fulfilling in singing and expressing something that is inside of yourself and it’s good business. Also, stay true to who you are. Fight for your sound and don’t make decisions hastily. Take your time and read EVERYTHING and let that lead the way. Actors – really make sure that you bring who you are to the table. Embrace that you really selling the essence of you. Show that essence of who you are in every character. Just like as a singer has a signature sound, an actor has a signature essence. Learn how to bring “you” to each role. Raine Magazine - Volume 11
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ENT ERTA INMEN T
RAW AWARDS CONGRATULATIONS TO THE WINNERS OF THE 2011 RAW AWARDS.
Raw: Natural Born Artists held their third annual RAWards (Raw Awards) at the Chinese Grumman Theater in Los Angeles this past January, presenting 9 awards to rising talent across the country. Raw: Natural Born Artists, is a monthly showcase of indie talent in over 21 cities nationwide and growing quickly. On a monthly basis, different artists across eight categories (fashion, film, music, makeup, hair, performing arts, photography and models) show their work and talent to an audience of 300 - 400 individuals in their hometowns from February through November. The best of the best are voted on and selected as national Raw winners at the now annual Raw Awards. Here's a peak at some of the winners. www.rawartists.org
RAW: Filmmaker of the year, Iliya Gegov: for his film "Nedele" iliyagegov@gmail.com (Chicago, IL) RAW:Fashion Designer of the year, Mariel Rojo rojomariel168@hotmail.com (Philadelphia, PA) RAW: Musicians of the Year, Glass Battles contact@glassbattles.com (Santa Monica, CA) RAW: Visual Artist of the Year, Lawren Alice info@lawrenalice.com (Philadelphia, PA) RAW: Photographer of the Year, Jeff Blucher jblucher@hotmail.com (Seattle, WA) RAW: Makeup Artist of the Year, Alan Anderson of Colorado Skin Works coloradoskinworks@gmail.com (Denver, CO) RAW: Hairstylist of the Year, Kimmi Le kimmitle@gmail.com (Orange County, CA) RAW: Accessories Designer of the Year, The Indra theindra@me.com (San Francisco, CA) RAW: Performing Artist of the Year, Electriq Dance aaron.a.gordon@gmail.com (Seattle, WA) Designer: Mariel Rojo Photographer: Joseph balestra www.josephbalestra.com
FASHION DESIGNER: MARIEL ROJO
Photographer: Joseph Balestro
Mariel Rojo is a mexican Fashion designer, who studied fashion design at Instituto Europeo de diseno (IED) barcelona, spain. She moved to philadelphia to start in the industry here in america. her inspiration is color, texture and her mexican culture. She designs fro fresh young soul women who are feminine and not afraid of color and been different. You can find more of her work she is not afraid of mixing challenging pieces to be more ready-to-wear. You can find more of her work at www.marielrojo.com
Photo by Ruby Rieke
Photographer: Jeff Blucher
PHOTOGRAPHER: JEFF BLUCHER Jeff Blucher continues to define his artistic expression through his own balance of calculation and experimentation. He photographs the world around him with intention, creating images that have meaning, beauty, and thought behind them. For subject matter, Jeff often chooses natural subjects, and enjoys creating images that show the juxtaposition of man and nature. Raine Magazine - Volume 11
The Indra Millinery: Dark Modern Retro Chapeaux. The Indra Millinery’s work is designed and fabricated by Indra Lowenstein aka international multi-disciplinary artist “The Indra”. Formally trained in numerous art forms, Indra brings an uncommon and courageous eye to the traditional art of hatmaking. From fine art to club fetish, she draws on a variety of creative sources to fabricate her arresting designs. All designs are made in the heart of San Francisco’s colorful Castro district. 41
MUSICIANS: GLASS BATTLES
Photo Credit: Patrick Aviles
MAKEUP ARTIST: ALAN ANDERSON Alan Anderson is an award winning face and body artist from Denver, CO. He enjoys creating anything from beauty to simply wild and fantastical! Special effects make-up and body art have become his passion and what he loves to do. When it comes to makeup, if you can imagine it, he can draw it.
Glass Battles is the newest band to make an impact in the electro pop scene. They appeal to multiple genres of music with their polished pop recordings and edgy rock live performances. Crowds of the young, hip and almost famous flock to their local LA shows to dance, drink and have a good time.But from the looks of the band’s upcoming schedule, their shows wont stay local for long.
VISUAL ARTIST: LAWREN ALICE Lawren Alice embodies a talent that is beyond words. With living canvases, she creates breathtaking art that introduces body painting as a true art form. Easily transitioning from face painting to beautiful full body paintings, Lawren Alice amazes others with her raw talent, dedication and passion. Now, after just a few short years, Lawren has received numerous awards and appeared in countless publications. Painting for some of the country's top events and companies, Lawren continues to master her art and awe viewers across the world.
Photographer: Noah Musher
FIL MMAKER SP OTLI GHT
Karen Isaac and Rel Dowdell Changing The Game
Within seconds of arriving at Laemmle Theater for Changing The Game’s Hollywood Black Film Festival premiere, it becomes clear that Karen Isaac is the kind of woman you want on your team. As she simultaneously greets arriving cast members, directs the event photographer, mingles with VIP guests, and smiles at arriving filmgoers, it’s not hard to see why critically acclaimed writer/director Rel Dowdell sought a collaboration with the first time producer on his highly anticipated second feature. The respect is mutual. “Rel’s commitment and passion for the project resulted in me reaching into my pocket to do what was necessary to put this together. With such a talented writer and director, I was delighted to take part.” Both are also guided by a desire to bring about social change through the media. Two latecomers enter the lobby and groan at the sizable crowd that continues to grow outside the theater by the minute. The motorcycle jacket clad gentleman mutters under his breath that they should have arrived earlier. His female companion nods in agreement. “This is a Rel Dowdell film. I just hope we get a seat.” A quick glance at the assembled group confirms the duo might be right to worry. Between fans of the filmmaker’s first feature, “Train Ride,” festival buzz among attendees, and a massive turnout from Los Angeles based Philly transplants to support hometown hero Rel, Changing The Game is one of the Hollywood Black Film Festival’s (HBFF) must see offerings. The wildly entertaining and thought-provoking drama explores the rise, fall, and choices of an inner city Philadelphian male when scandal rocks his position as a major player on Wall Street. Powered by gripping performances from lead Sean Riggs and Denis L.A. White, the refreshing film also masterfully juxtaposes the lives of main character Darrell and childhood friend Dre as one turns to education while the other embraces the street life. If the smiles and animated chatter amongst audience members post screening is any indication, upon acquiring distribution, Changing The Game will deservedly be a major hit. The high production value, memorable characters, and shocking ending have already won over HBFF viewers. After all, as pioneering actor and costar Tony Todd, declares, pairing Rel and Karen’s collective strengths is a winning combination. “Working in Hollywood you meet a lot of people that want to be certain things or allude to certain things and never finish. They talk the game but can’t walk the walk. Rel is a finisher. He’s a closer and I respect that. Everybody thinks it’s easy to be in this business and make films but it takes a lot of energy. Karen is a feminine producer meaning she’s a mother figure. She’s a nurturer, dedicated, and tenacious - all of the qualities you need to be. I saw it instantly.” The world is sure to see more from enterprising dynamic duo. ATTENTION FUTURE FILMMAKERS! SAG National Executive Director, David White, Film Director and Actor, Bill Duke, and Producer, Tracey Edmonds, are panelists at this year’s Hollywood Black Film Festival They share with some great advice to all future filmmakers. Put yourself out there. With the Internet and mobile platforms as the undisputed new frontier, many a career has been launched by a great web series and/or viral video. Don’t hesitate to grab a group of friends and film that lingering comedy idea you’ve tossed around for years. However, before creating a web series, heed screenwriter/producer Michael Ajakwe’s advice, “Respect the medium. Don’t sit down to write a web series if you haven’t done your homework and studied every domestic and international web series you can get your hands on.” Don’t shy away from commercial ideas and concepts that appeal to a wide audience. However, always start with a subject you’re passionate about. Director Matthew Cherry warns, “You have to have a story you can go to war with.” Remember, a catchy title gets you in the door while memorable characters, and a structurally sound plot, keeps you in the room. Search for voids in the marketplace. Be ahead of the curve instead of jumping on the tail end of a trend. Whenever possible, seek feedback on your script from five people who work in the industry, and five loved ones for balance. Several panelists advised hiring a reputable script consultant for professional coverage to ensure your material is up to Raine Magazine - Volume 11
Photo by Maxx Jerome
By Mia Kai Simone Moody writer/director - Doreene Hamilton-Hudson
L to R: Executive Producer Karen Isaac and Writer/Director Rel Dowdell
par before production. Build a financial cushion to see you through production. One of the least discussed challenges for filmmakers is maintaining financial stability while working on a project. “No investor is going to give you money to pay your rent when every dollar needs to be on the screen,” says producer Heather Hale. THE HOLLYWOOD BLACK FILM FESTIVAL Founded by Tanya Kersey and dubbed the “Black Sundance,” the Hollywood Black Film Festival (HBFF) drew a mix of both established veterans and aspiring filmmakers and actors alike. Hosted in the Andaz-West Hollywood Hotel in Los Angeles, the Hollywood Black Film Festival continues to be a premiere social and networking destination. www.hbff.org
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EN T ERTAIN M E N T | BAC KS TAG E PA S S
RAINE CELEBRATES THE RELEASE OF VOL. 10 - THE INTERNATIONAL ISSUE
d Patr icia orgel la, Models an B n re Ka r ne ig es NYC L to R: D d Founder of Sula Reinders, CEO an
It was an exciting night with over 200 guests, a star filled room and great music by DJZeke at the Raine Magazine’s release party for its International Issue Volume 10. The January 19th, event was held at the beautiful Above Allen Rooftop lounge located in the luxurious Thompson Hotel LES. The new issue features Hollywood’s rising stars, Laura Mennell and Vanessa Branch, alongside Project Runway’s Viktor Luna and the new “it” item in social media: POKEN. Confirmed attendees at the invite only event included: Atlantic Record’s newest signed artist: Lauriana Mae, Hollywood’s Elias McDonnell, Project Runway’s Victor Luna, Celebrity Stylist: Elle Werlin, featured fashion model, Razia Khan and Chef Yoanne Magris from Food Network’s Chopped. The amazing night began with a cocktail hour sponsored by Absolut and then followed with a fashion preview by designer K. Borgella and a grand entrance by Lauriana Mae. Each guest received a Raine Poken, an incredibly fun tech toy that allows you to exchange contact information with one touch. Before leaving for the evening, select guests received a glossy copy of Raine Magazine as well as gift bags sponsored by Epice International, a high-end skincare line developed by Dr. Mike Spicer. Additional sponsors included: Thompson Hotels, Poken and Kevn Group.
Atlantic Record's Loriana Mae L to R: Karen Ben net, CEO and Foun der of the C oast Shows and guest
L to R: Mar keting
G uests 44
Direct or for Vikt or
Luna and guest
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Guest and Designer Niiamar Felder from Lifetime's 24Hour Catwalk
BEHIND THE SCENES AT FASHION WEEK Excitement, frenzy, to die for stilettos and the hottest styles you'll see for miles, are a few words that describe New York Fashion Week, one of the most anticipated weeks of the year. Get a sneak peak of the looks that will be hitting the stores this Fall as designers light up the runway with beautiful hues of blue and grey. Raine gives you a glimpse of three designers that made an impact with us: Teresa Rosati, Bernado Rojo of Joseph Aboud and Daniella Kallmeyer. Researched by Geff Yabes
TERESA ROSATI AT NOLCHA FASHION WEEK
Photo Credit: Marisa McGrody
JOSEPH ABBOUD
BEHIND THE SCENES AT THE Daniella Kallmeyer SHOW Raine Magazine - Volume 11
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FINALLY, A SPA FOR THE BUSY PROFESSIONAL! WHY VADA? •For Men and Woman •Centrally Located •Open Everyday: 10a – 9p •Full Menu of Services •13 Treatment Rooms •Excellent Service, Expertise Staff •Priced So Well, You Can Do Vada Everyday!
VADA MAKES IT EASY! www.vadaspa.com 212-206-1572 387 Avenue of the Americas New York, NY 10014 Free manicure with an online purchase Code: RAINEMAG info@vadaspa.com twitter.com/vadaspa www.facebook.com/VadaSpaFan
BEAU TY
Your scent says it all
By Kia RodriGuez
As spring sets in and we all begin to thaw out, why not warm ourselves up with a splash - not in the warm beaches that await us for that oh-so-close seasonal break, but of new cologne or perfume? The need to revamp perfume and cologne collections should be at the top of the to-do list. However, as the temperatures rise, finding a fragrance that gels with your pheromones can be quite daunting. Celebutantes, movie stars, fashion houses and the like, are cranking out trendy new scents like never before. Therefore, choosing wisely is key. With each scent smelling differently on every individual, the real test is to sniff and savor in person at your perfumeries, before forking over your well-earned entrepreneurial dollars. There is nothing like a fresh scent to liven up your day. For inspiration and direction on where to begin, Raine shares some insight.
WOMEN
Men
Karen Low Pure Metal $40 Perfect as an everyday scent and priced just right is why this clean scent made our list. It’s simple and fresh nature is not overbearing so don’t be surprised if this one creeps into your daily routine. You will find the entire Karen Low collection of scents for both men and women to be an easy fit into even the smallest collection. Ermenegildo Zegna $75 Sophisticated is the most complete word to describe this cologne. The latest from the world-renowned Italian brand will take you straight to the boardroom with its warm notes and staying power. Wearing this gives the feeling that you truly have arrived.
Euphoria by Calvin Klein $62 Sexy and clean, the latest scent from design icon Calvin Klein is as fantastical as its ad campaign. The oblong eau du perfume bottle is eye catching and will be a sure addition to your collection. Gucci Guilty Intense $72 The name says it all. This is a seriously strong olfactory experience that lasts and lasts. One spray is good enough for an entire day and, people will be asking what you are wearing - Gucci, of course.
Beverly Hills Hotel
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BEAUTY
LIP BEAUTY BY NARS: The Right Color of Red 48
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The color on one’s lips is always the finishing touch to the most polished of faces. Every girl goes through the dilemma of finding the perfect brand of lipstick. Most women narrow down the search by the varying shades of red that a brand has in its collection. With over 16 shades of the subtlest to the boldest colors of red, NARS offers every girl the shade she is looking for, may it be for day or evening. The lipstick names alone would peak anyone’s curiosity. Some of our suggestions for day include: Niagara (pinkish coral), Russian Doll (boysenberry) and Spanish Red (orange red). Looking for colors for evening? Try Dolce Vita, Jungle Red or Heat Wave. ABOUT NARS: NARS began its journey in 1994 and lipstick was the heart of the brand. NARS prides itself on a well-edited collection of lipstick colors, from your truest of reds to your earth tone browns and a range of everything in between. To suit every woman’s needs, NARS offers four textures: Semi-Matte, Satin, Sheer and Frost. For soft, smooth healthy lips, try the Satin and Sheer formulas infused with Vitamin E and for hours of wear, all textures will work beautifully.
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Photographer: Kim Akrigg Make Up: Marianne Caron Hair: Emy Filteau Model: Laurence with Specs Models
COLOR SUGGESTIONS FOR EVENING:
DOLCE VITA
Jungle red
HEAT WAVE
FR ES H FAC E MOD E LS
MEET PERNILLA
Gold and Black Lace Jacket: Alex London
FULL NAME: PERNILLA FRANSANDER HEIGHT - 5’8 AGENCY - NEW YORK MODELS HOMETOWN - KARLSKRONA, SWEDEN H O B B I E S - M U S I C & T R AV E L
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Photographer: Brandon Andre Hair: Darren Bay Make-up: Josephine Perrone Stylist: Janet Okunola
Silver Dress with Floral Detail: Levhon
White and Blue Floral Dress: Levhon
CULTU RE | TR AV E L
Visit Venezia A CITY FIT FOR KINGS AND QUEENS
Photographed by Eniko Szucs One of the most beautiful cities built by man, the Queen of the Adriatic, is known for its stunning architecture, romantic canals and wonderful artwork. Throughout its history, Venice enjoyed the wealth brought to its city, by the active trade of silk, spice and grain. Today, it is a destination favorite for many travelers. While visiting the birthplace of Antonio Vivaldi, be sure to see the St. Mark's Square, the Rialto Bridge and Ponte del Sosperi. Venice, with its rich history and breathtaking views will not disappoint you.
CULTU RE
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BUCCAMENT BAY RESORT a vacation like no other By Nova Lorraine
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Step off the plane and discover a new kind of luxury as you enter St. Vincent’s first luxury resort, Buccament Bay. The views at Buccament Bay Resort are undeniable, as the new hotel brand under Harlequin Hotels and Resorts is located in a lush, green valley along the southwest coast. Select from a one, two or three bedroom villa nestled amongst breath taking tropical gardens or one that’s situated directly on the white sand beach. The 95-villa Buccament Bay Resort is the first hotel to open under the Harlequin Hotels and Resorts brand. Harlequin Hotels and Resorts bring to the Caribbean a new level of supreme luxury not seen in many oversized hotels. With a mission to deliver a world-class experience for every visitor, one will not be disappointed. Whether it is a couple searching for personalized indulgence with services such as spa treatments by ESPA or a family seeking a vacation with non-stop activities such as tennis, soccer, cricket, personal training, theatre, dance, a kids’ club and more; the Harlequin brand delivers a vacation like no other. For more information, www. buccamentbay.com & www.harlequinhotelsandresorts.com.
THE BAZAAR
CULTU RE | W H E R E TO E AT.STAY. C H I L L
I nsi d ers Gu i d e to
Hollywood
Whether you are a die-hard movie buff or just love the Glitz and Glam that comes with Hollywood, springtime is the perfect opportunity to experience the motion picture capital in all its grandeur. Based in New York, international luxury concierge agency, Music and Commerce has compiled an insider’s guide to Hollywood for Raine’s connoisseurs of luxury looking to experience “The Hills” like an A-Lister.
Where To Eat The Bazaar Jose Andres’ restaurant, The Bazaar, at the SLS hotel, is one of the top restaurants in LA right now. “The tasting menu is to die for and the unique cocktails are unbelievable,” says Hagins.
Getting There Virgin America Fly Virgin America first class to LAX and get the party started right on the plane with the hottest party in the sky. Don’t forget to arrange an airport meet and greet service to procure your luggage and escort you to your chauffeured car via Royal Elite for the car service at the airport to the hotel.
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Katana A celebrity’s favorite, Katana, is THE place to catch flawless robata and sushi. The sexy interiors, intoxicating music and chic ambiance, ensure for a sultry evening out on the town.
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Where To Stay Beverly Hills Hotel Relive Old Hollywood glamour at the newly renovated Beverly Hills Hotel “The UltraPresidential Suite is brand new and is a celebrity favorite for a super VIP home away from home experience,” says Marc Hagins, Partner, Music and Commerce. The Ritz Carlton Los Angeles Enjoy luxurious yet modern interiors and fabulous dining at the WP24 restaurant & lounge by Wolfgang Puck – also offering stimulating nightlife activities, all within the hotel.
BEVERLY HILLS HOTEL
GREYSTONE MANOR
Where To Chill
Greystone Manor You better be famous, beautiful or call us to get into the Greystone Manor. It is L.A.’s most coveted club featuring a selection of the world’s hottest DJs and an A-list crowd featuring celebrities like Paris Hilton and Bruno Mars. “Our clients love Greystone because it is exclusive and luxurious, catering to even the smallest detail with finesse,” says Hagins. Supperclub With locations all around the globe, the Supperclub has become an international sensation but the L.A. outpost takes the cake. The futuristic ambiance and VIP crowd make for the perfect spot to dance the night away.
And of course…VIP experiences you don’t want to miss •
A shopping spree in the most exclusive stores on Rodeo Drive and Beverly Hills area. • A private tour of the Paramount Studios’ film archives and an in-depth view of the creation of past and present motion pictures. • A day of glamour with your own personal makeup artist and wardrobe stylist
BEVERLY HILLS HOTEL
CULTU RE
Expressions of Art Researched by Geff Yabes
ABOUT PAUL COTE Paul Cote, “Cody”, is a creator of art who expresses his views of the world through a canvas and a paintbrush. Unlike many artists, his passion for painting was not apparent when he was a child; it was something that came to him later in life. After experiencing an overwhelming feeling to put paint to canvas, Paul began on a journey that has taken him through an incredible world of beauty and admiration. His work has been showcased in many solo shows to date with exhibitions scheduled in New York and Rhode Island this spring and summer. Paul’s art form is truly unique as his work oftentimes embodies crystals and other precious items within the paint. Look closely or you may just miss something wonderful. “The process of painting for me is transcendental. It is an opportunity to grasp and convey what is truly of most importance in the universe and beyond. Whether it is the beauty and or anger of nature, the good and evil of humanity, the belief and doubt of spirituality, the comfort of the known, the fear of the unknown, my paintings reflect a raw embrace of the layers of innocence within our lives, these skins are the essence of our existence. My work calls the viewer to experience these expressions of human emotion with fearlessness, to feast upon the purity of the emotion and to feel it both transformational and empowering.” - Paul Cote 68
Raine Magazine - Volume 11
JULIET
YELLOW FORREST
BUSIN ES S
CARBON NYC INVITATION-ONLY Annual Mischievous Masquerade, Carbon Guest, Photographer: Philip Touitou
By Tamalyn Stewart
There are many invitation-only organizations but none as unique, fabulously fun and exclusive as Carbon NYC. Carbon NYC is an all men’s organization, which hosts a myriad of social events for its ultra accomplished members. The organization was established in 2004 to serve a need for a highly successful group of friends with conflicting schedules to meet on a regular basis. As a result of formalizing an informal concept, the organization quickly grew. Raine had the pleasure of meeting George Kollitides, Chairman of Carbon NYC, an Entrepreneur as well as Managing Director at a major New York-based $20 billion private investment firm. RAINE: What is the concept of Carbon NYC? CARBON NYC: Carbon is a community of leaders, from a variety of professions, including Fortune 500 corporations, finance, politics, the arts, public service, philanthropy, etc. Carbon provides Members, who are socially active professionals with busy schedules, an entertaining, informative, thought provoking, and sometimes-adventurous forum. As a result, the Community fosters existing and builds new relationships in a relaxed and social environment. RAINE: What is the meaning behind the name? CARBON NYC: The carbon element is the building block of all life; it binds matter. It is a metaphor that friendships and relationships are vital to living a rich and connected life. Carbon NYC is all about creating and building relationships. RAINE: Why an “Invitation-Only” policy? CARBON NYC: Our Invite-only policy ensures a high level of professional and personal sophistication and achievement, while also considering social fit. While we don’t consider ourselves elitist, the Community is exclusive, our Members want to be surrounded by others who are ambitious, interesting and have achieved similar levels of success. However, it is also diverse, with varying backgrounds, ages and interests and while certain critical attributes are required for membership, the Community values diversity and cherishes individualism. An open-door policy would risk that. 70
Raine Magazine - Volume 11
RAINE: What are the plans for growth for Carbon NYC? CARBON NYC: We grow based on Member referrals of qualified individuals. We have a limited number of spots and do have a waiting list. We also have quite a few out-of-town members, who include gentlemen from London, Washington DC, Brazil and Chicago among others and are exploring the possibility of new chapters in other cities, where we already have a core of existing out-of-town members. RAINE: How do new members hear about the organization? CARBON NYC: Their friends, colleagues and associates.
RAINE: Who is your ideal member? CARBON NYC: A well-regarded gentleman, who is socially active and a leader in his professional and personal endeavors. RAINE: What major metropolitan centers do members reside in? CARBON NYC: Most Members reside in Manhattan and the greater New York area. However, we have Members in Washington DC, Philadelphia, Boca Raton, Chicago, L.A., London, and Brazil, among others.
Indian Summer Brunch at the Dream Hotel co-hosted with Raine Magazine; L to R: Carbon Member and Guest \
RAINE: How can a non-member attend your events? CARBON NYC: Members may host non-member guests who are interested in joining. We also host our annual Spring Charity Soiree to support a local New York charity. We sell tickets to the public for this event and proceeds go to the charity. In 2011, we sold out the event with close to 600 people in attendance and raised over $100,000. RAINE: What has been your most talked about event to date? CARBON NYC: Our Annual Spring Charity Soirée, which is not your traditional, black-tie, rubber chicken, dinner; but rather, a feast for the senses, complete with live performances by award-winning artists, art auctions by some of New York’s hottest contemporary visual artists, gourmet hors d’oeuvres from top restaurants along with New York’s movers and shakers. Philanthropy is a key tenant of Carbon and a commitment all members have made. In addition to our organized effort, many of our Members are involved in and sit on the boards of some the City’s most worthy philanthropic organizations. In 2011, we raised over $100K for Bronx-based CampInteractive and over $30K in 2010 for charity: water, the year we launched our annual Charity
Salon Dinner; L to R: Carbon Members and George Kollitides
RAINE: What industries are your members in? CARBON NYC: Finance, technology, entertainment/media, fashion, real estate, advertising, hospitality, PR, law, education, medicine, manufacturing, etc.
RAINE: What percentage of your membership are entrepreneurs? CARBON NYC: More than half of our Members are involved Soir e. in entrepreneurial ventures. For some, it may be their primary This year, on May 11th, we are supporting the Lincoln business, while others may hold stakes in ventures outside of their Center Education and the Rush Philanthropic Arts Foundation, co- daily businesses founded by Russell Simmons at Center 548 in Chelsea, a very cool and unique, urban space for an event. Both organizations create RAINE: Who are the key players behind Carbon NYC? arts-based learning programs for underserved New York schools CARBON NYC: Our professional management team of five and children. We welcome support from corporate partners and women, led by Eva Szymanski, our CEO. personal donors for this initiative; those interested in getting involved or purchasing tickets can contact us via our website, carbonnyc.com.
Photo by Laura Sage
RAINE: How does Carbon NYC differ from other invite-only organizations? CARBON NYC: The Club is program vs. facility based; it’s not organized around a particular pursuit such as golf and is not focused on a particular profession. So, despite stringent requirements for admission it is very diverse. Interestingly, Members frequently belong to other social or country clubs. In my case, I am a member of eight other clubs. Members value Carbon for their fellow members, the unique programming, special experiences and the camaraderie. Our programming offers varied socializing in Manhattan, across the country and occasionally internationally.
RAINE: What are some short-term goals in the next 12 months? CARBON NYC: Our short-term goals never change: unique programs, valued social experiences and camaraderie. Long-term we may add chapters in other cities. A trend worth noting is the increased interest in membership by entrepreneurs and technology executives. I think it foreshadows the changing landscape of New York.
Photo by Laura Sage
RAINE: What are the criteria for membership? CARBON NYC: Outstanding professional achievement and a demonstrated passion for non-work related pursuits, including the arts, philanthropy, technology, sports and leisure. The foundation of Carbon Membership is integrity and a commitment to actively participate in events and support other members. At the end of the membership process, our membership committee, which I’m not on, asks: Is this a gentleman with whom I want to associate, be friends, do business? Would I introduce this person to my family or significant other? Is this someone I want to get to know and to spend some of my very limited time with? It’s not only about professional or financial success.
BUSINESS
UNDERSTANDING THE CREATIVE CLASS What is the Creative Class? By Michelle Winters
The Creative Class describes 40 million workers – 30 percent of the U.S. workforce. It consists of two major segments: Super-Creative Core – These workers include scientists, engineers, techies, innovators, and researchers, as well as artists, designers, writers and musicians. Creative Professionals – Knowledge-based workers in healthcare, business and finance, the legal sector, and education. The Creative Class is the core force of economic growth in our economy. In fact, it is expected to add more than 10 million jobs in the next decade. – Rana Florida
Raine had the pleasure of meeting Rana Florida, CEO of The Creative Class Group, a unique boutique advisory firm that offers clients insight on not only how to appeal and market to the creative class but also offers strategies that keep their corporate clients ahead of their competitors while leading institutions and cities to greater economic prosperity. Rana has more than two decades of experience in corporate strategy, communications, marketing and branding. She previously directed global strategic communications for HMSHost, one of the largest airport developers. Prior to that, Rana served as VP of Corporate Communications for Feld Entertainment, the world’s largest producer of live shows such as Disney Live. Richard Florida, entrepreneur and academician, founded the organization. With a Ph.D. from Columbia University, Richard is author of several influential global best sellers, including the award-winning The Rise of the Creative Class. Besides writing for many well know publications, Richard is also a senior editor for The Atlantic and appears regularly on CNN. Richard also finds time between guest lectures to Harvard University students, to tweet from his Twitter page - one of the 140 most influential Twitter pages in the world, according to Time Magazine. Other team members include: Steven Pedigo and Reham Alexander. Steven serves as the Director of Research and Communications. He is responsible for managing the Creative Class Leadership Program and Reham is the director of global operations and events for Creative Class Group. RAINE: Why did you decide to leave the corporate world and start a business with your husband? CREATIVE CLASS: It was a risky decision at the time because I really enjoyed my work at HMSHost. I had tremendous flexibility, I travelled frequently, I enjoyed working with my colleagues and senior executives and I liked what I was doing. But the market was ripe for an organization that valued creativity. We had an amazing team in place with unique and complimentary skills, but the organization desperately needed a business and marketing focus. RAINE: What are some of the obstacles you faced when you were starting your company? CREATIVE CLASS: I was so used to working in a corporate environment that I didn’t know what to do when I needed specialty help. I was so used to calling IT or legal or HR for support, and then all of a sudden, I was in charge of all of those functions. I learned quickly to outsource those functions. My team is focused exclusively on our core mission. RAINE: What would be an ideal client for the Creative Class Group? CREATIVE CLASS: Our clients are global and we work with all sorts of organizations, from Fortune 100 companies to mayor’s offices to arts, healthcare, education, and nonprofits around the world. Our ideal client is one that shares our ethos of creativity and diversity. RAINE: How did your company overcome its biggest challenge? CREATIVE CLASS: Most brands can create standard operating procedures and expand quickly into new markets. Our biggest challenge will always be how to expand without compromising our brand. RAINE: Whom would you consider the biggest competitor of the Creative Class Group? CREATIVE CLASS: What we offer is so unique that competition is rare. Our mix of economic development and urban planning expertise, academic credentials, and business and marketing experience separates us from the competition. We are a one-stop shop.
RAINE: What has been the most difficult client to attain to date? CREATIVE CLASS: Through press announcements and media interviews, we noticed that FIAT was trying to market cars to the Creative Class. We reached out and offered to collaborate on research, marketing and branding. We have a tremendous amount of data on how to target this consumer and their locational choices. They declined the opportunity. Unfortunately, their branding campaign using Jennifer Lopez as a celebrity endorser and Gucci was a major turn off to the Creative Class. Sales plummeted. We still believe it’s a smart car for urbanites and can help shape the campaign. RAINE: The Creative Class Group works with a variety of clients, from well-known brands to whole cities. Name some of your clients and how you implement your services with such different entities. CREATIVE CLASS: We offer a variety of speakers for keynote events. Whether it is a high level board meeting or a major city initiative, we have a roster of great presenters on topics ranging from economic development, creativity, diversity, management, innovation, technology, education and health. We also offer workshops, advisory services, research and marketing and branding. We collaborated with GSD&M agency executives and senior members of the BMW team to build the “Idea Class” campaign, which was hailed by the agency as “one of its most successful ad campaigns.” We provided architectural and urban planning feedback on the landmark Halifax Central Library Project. We helped Air Canada increase the visibility of its frequent flier program, Aeroplan, through web sponsorship and feature placements in international and national travel publications. We counseled Bacardi Dewars’ senior marketing team, as well as their agency partners, on the Creative Class and how to target them. We helped developed the Philips Livable Cities Award, an initiative designed to generate practical, achievable ideas for improving the health and well being of people living in cities. The year long program resulted in more than 450 entries from 29 countries. We collaborated with Centro de Estudios Superiores de Monterrey Design to create and execute its new Master’s in Business Innovation Program for graduate students in Mexico. RAINE. The Creative Class Group currently works with Le Meridien Hotels, a brand under the Starwood Hotel family. How did you end up collaborating with this group of hotels out of so many in the market? CREATIVE CLASS: It was a great fit, as Le Meridien has transformed into a design-led lifestyle brand that embodies culture and creativity. Not only do they have a one of a kind program called the LM100 which celebrates creative minds, but they also are transforming the guest experience through the Hub concept, which includes a wide range of curated contemporary art, a creative atmosphere which encourages dialogue and idea exchange, and signature events which activate the hub and promote ideas and discovery. RAINE: What are some of the unique things you have implemented with Le Meridien Hotels? CREATIVE CLASS: Le Méridien transformed its lobbies, creating a gathering place for creative minds that promotes dialogue, awakens curiosity and stimulates thinking. Our team created the Creative Class library for the lobby, which includes hundreds of books and periodicals. We carefully selected the books based on an analysis of the type of guests that stay there—both old and new titles, in such categories as cities, creativity, design, architecture, art, music, and culture. The Creative Class Group performed research to help Le
Méridien identify new development opportunities, using the Creative Class Group’s one-of-a-kind framework: technology + talent + tolerance and territorial assets. We will help to connect Le Méridien hotels to key contacts in each city from the fields of tourism, culture, art, design and cuisine. We will continue to work to acquire influential speakers to participate in “New Perspective Events” at Le Méridien hotels across the globe. RAINE: Like many entrepreneurs, you are multi-talented and are involved in other projects outside of Creative Class Group. Can you share with us your experience as author of Creative Spaces with HGTV? CREATIVE CLASS: Design and creativity are at the core of everything we do. We meet so many interesting and dynamic people through friends or work, and their homes are amazing reflections of who they are, so I thought I’d launch a series called Creative Spaces in which we celebrate not only high design and architecture but innovative ideas, great spaces, interesting art collections, sustainability, technology and neighborhoods. The series was so much fun that we thought we’d expand the concept. I took Creative Spaces to the Huffington Post, and we now explore anything creative in our world—from parking garages, schools, government buildings, restaurants, and shops, to public spaces, parks, stadiums, and more. The idea was to feature and celebrate design and creativity in our every day lives.
RAINE: What are some projects that Creative Class Group has on the horizon? CREATIVE CLASS: Recently, we launched a partnership with The Atlantic, a website called The Atlantic Cities with Richard as the Senior Editor. We’ve assembled an unbelievable team of writers, editors, experts, thinkers and doers who care deeply about the opportunities and challenges of the urban world. We’ll be delving into the big issues facing cities in the United States, discussing new ideas and strategies. We’ll provide aps and graphics and ratings and rankings, and hopefully have some fun along the way too. Most of all we’ll strive to collate and curate the very best urbanism in our goal of helping you improve your own cities and neighborhoods, and make informed choices about where it is best for you and your families to live and prosper. It’s time to take the issues of livability, sustainability and prosperity seriously. TheAtlanticCities.com is a premier web destination, dedicated to tackling the complex challenges faced by today’s cities. RAINE: What words of wisdom would you share with other entrepreneurs? CREATIVE CLASS: Take chances, have fun and surround yourself with partners as well as a great team, who can move your vision forward.
Photos provided by Creative Class
RAINE: And your advice column with the Huffington Post? CREATIVE CLASS: I recently launched an advice column with the Huffington Post called Your Start Up Life/Advice on Work, Live and Play for the Creative Class. I was an internationally syndicated advice columnist with my three sisters for 10 years. The feature was so popular we appeared regularly on the Fox affiliate for a number of years. After a hiatus in doling out advice, I decided to get back into it, as our world is changing so dramatically. From our career choices to our locational decisions to our families and relationships, this isn’t our parent’s world anymore. We are staying single longer, have changed the notion of the traditional family, and are changing our jobs and even our careers in a heartbeat. More and more of us are launching our own businesses. Through our work at the Creative Class Group, I am fortunate to meet some amazing entrepreneurs who have worked their way to the top. I’ve learned so much from them that I wanted to share their insights with a broader audience. My column will feature conversations with successful creatives such as Mario Batali, Tony Hsieh, Ricardo Illy and many others.
THE NEXT LEVEL finance.marketing.management
Seeing a need for strong business advice to assist creative
and unconventional entrepreneurs in taking their business to the
next level, Raine delivers informative tips in the areas of finance,
marketing and management. Meet David J. Freschman, Raine’s
expert for answering some very important questions that all entrepreneurs should know.
Known as the “voice of emerging business”, David J.
Freschman is the founder and chairman of Early Stage East - the largest venture conference on the East Coast, as well as
the cofounder of Arc Angel Fund - the fastest growing member-
managed angel fund in the New York City area. With more than 25 years of expertise helping guide and counsel start-ups and
entrepreneurs, Freschman recognized a void in the fashion industry. In 2010, Freschman created FashInvest - the first global
conference bringing together fashion-based start-ups with leading investors and critical advisors. To add to his entrepreneurial
pursuits, David is also the managing principal of Innovation Capital Advisors, LLC - an early-stage venture capital management firm
that invests in rapidly growing businesses in the Mid-Atlantic States.
www.innovationcapital.com
Twitter: @DJFresch
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FINANCE
How can a creative entrepreneur, such as a designer, filmmaker, restaurateur, etc. find an investor that will fund their project? Entrepreneurship has once again grabbed the attention of the American dream with the success of Facebook, Twitter, Zynga, UnderArmour, LinkedIn and others. Coupled with the fact that numerous companies continue to downsize or not hire new employees, individuals are seeking to pursue their passions and dreams and convert them into viable growth businesses. Today, people immediately equate technology to investors, angels and venture capitalists. However, many of the creative ideas being generated lie outside the tech sector. So how can entrepreneurs in creative nontechnology sectors prepare for and seek to raise investment capital? Here are five thoughts to consider when raising capital: Build for “Scale” – Many “creative” entrepreneurs are focused on lifestyle businesses that allow one to make a living and sell their creations. However, investors are looking for exit opportunities to drive investment returns. Focus on “scale” when you develop your concept and build a large company. Acquirers like to buy business that are accretive to their own and have impact. This improves your exit chances and the interest of potential investors. Present the Business Opportunity First then the Creativity Many creative entrepreneurs start off and focus solely on their creations and never present the business component.
I see this all the time in the fashion industry where the designs are the focus rather than the business are you creating. Create a presentation that includes the business, the problem your solving, the opportunity, your growth expectations, the market opportunities, capital requirements and ultimately the exit strategy. Investors will appreciate and respect that you have a focus on the business as well as the creativity. Understand the Funding Environment - Do your homework! Don’t pursue investors or funds that don’t invest in your sector. Too many times, entrepreneurs look at funds as money only and believe they invest in everything. However investors tend to specialize in certain areas. Research and approach only those investors that focus in your sector and on your stage of the business. It will save you time, money and may even provide invaluable industry-relevant contacts from the investors’ network. Prepare an Executive Summary in “Venture Standard Format” – Angel groups and funds and venture funds receive hundreds of deal opportunities each month and spend only a few minutes on each. When you submit your plan develop an executive summary in venture industry standard format of a page or two. This forces you to concisely present your ideas in a format that investors quickly grasp. The “Venture Standard Format” is fairly well known throughout the industry or can be obtained by attending events in the venture sector, and/or visiting your local Small Business Development Center. Your Customers May Be Your Best Investors – A great source of investors to focus on is your customers. They are already fans and probably share a great deal of passion for your products or services. They may even be emotionally attached and want to “own” a piece of it. I invested in a beverage company as an angel because I was
already a customer and believed in the product. Make sure though that you approach such investors with care and that they meet the legal financial requirements as “accredited investors” to make such investments. Consult with your lawyer. However, if they pass the hurdle these investors could be your best marketing people!
MARKETING
What are the 3 most important marketing strategies that a company can employ that will make them stand out to investors? Thousands of startup and growth companies seek funding each day. They each hope to present unique and innovative products, services, solutions and ideas that will attract investor funding. As I listen to presentations, I am always impressed by the passion and great ideas … and then we get to the marketing strategy. Ugh!! The entrepreneur can spend hours and pages in the business plan on the technology, industry, and competitors, but when it comes to marketing it’s glossed over. Many companies, especially in today’s tech rage believe that the “coolness” of the technology will simply draw customers to them, but they truly don’t understand how complex a marketing strategy can be and unfortunately brush over it without concrete actions. I frequently hear, “We have a social media marketing strategy and will set up a Facebook and Twitter account”, “We have hired a marketing company” or “We are building a website”, among others, but these are all tools and not strategies. Marketing is hard and good marketing makes the difference between a product that grows into a company with revenues and one that is simply shelved. So, here are some quick ideas you may wish to think
about when developing a marketing strategy that sticks with investors. Bottom Up Approach – Many companies look at marketing from a top down approach. In other words, “we will do X in marketing and it should drive Y results”. Rather, a plan should be developed that describe what results do you want your company to have and work backwards up the marketing chain through actions that drive results, tactics that produce action, and from strategies that drive tactics. You will be surprised how differently the strategy looks when this approach is employed. Investors will also see this as a very well thought out targeted method supported by facts, details and definitive actions. Incorporate Customer Experiences – Social Media is a powerful tool that lets a company directly touch the consumer. Today, it is the consumer that tells the companies what products and services they want to buy and for how much. When developing an effective marketing strategy you can incorporate such feedback into an investor ready plan. One can test strategies and campaigns in limited fashion and receive immediate feedback via social media. Such an approach can show investors how customers have reacted to certain strategies and how it impacted their sales and bottom line. Manage Your Costs and Measure Results – Marketing strategy can be a financial black hole if not managed correctly. It should be viewed as an investment just like R&D is in a pharmaceutical company. Put together a plan that is flexible enough that it can be launched in a limited fashion and turned off on a moments notice. Your plan should reflect the cost management. Investors are leery of spending money on strategies in which results cannot be measured quickly. A plan which reflects controls for
costs and results and is flexible gains attention. Marketing is imperative to driving success. Investors welcome it in every plan. However, it should not be brushed over with high level perspective. Details, details, details get the investor attention.
MANAGEMENT How does a CEO of a growing startup hand over key areas of responsibility without losing control of their business? A trait of entrepreneurs when launching and driving their business is that their passion, drive and aspirations are apparent throughout the organization. They tend to maintain control of every aspect of their company and remain very hands on in all sectors of operations. Yes, they listen to their employees but make ultimate decisions. Startups are the entrepreneurial CEOs babies! At some point, as the company grows the successful CEO realizes that responsibilities must be delegated to others in order to drive success. One can’t do it all alone. But does that mean control must be lost? Absolutely not! Here are some thoughts on managing a successful business through rapid growth without losing control and allowing you to maintain visionary and creative impact. Hire the Best – Rule No. 1! Determine what your company personnel needs are and seek the best people out there. There are many qualified professionals who seek the No. 2 and 3 jobs and have built careers interpreting and executing the vision of CEOs. These individuals are as critical to success as is the visionary CEO. Venture investors can usually assist in identifying these qualified professionals.
Make Your Vision Crystal Clear – The clearer your company vision, the easier it is for your team to deliver impactful results. If your vision is clear and communicated well, you can manage your business much more effectively as you will see your enterprise operate in the fashion you envisioned. Develop an Annual Operating Plan – A well-written annual operating plan allows the CEO to layout vision, expectations and anticipated results. It is an annual roadmap for your company and is a barometer of how a business operates. Developing this plan with your management team creates “buy in” creating a level of control. Such a plan can then be communicated throughout the entire organization. Operations should be measured against the plan at least each quarter. Get out From Behind the Desk – Startup CEOs typically like to control their company’s total operations. As a business continues to grow the CEO tends to focus more and more on internal operations. The effect of which is the loss of control of managing external factors such as customer acquisition, satisfaction and sales. Get out from behind the desk. Meet with customers and vendors. Listen to them and communicate findings to your management team. Trust – Easy to say and hard to do. A successful growth CEO must learn to trust that the team they assembled will execute their plan. Without trust, the CEO will want to manage everything. However, blind trust is dangerous. Implement a management dashboard that details data of certain key operating factors to ensure your vision is being executed effectively. The dashboard can be daily, weekly or monthly. You decide what data is important to manage your business effectively.
TECH TOYS By Milan Rowson
iCade 8-Bitty Play your favorite retro games such as Pac Man and Space Invaders on your iphone or ipad on a retro controller. The iCade 8-Bitty is an arcade style controller with four circular buttons, a select and start, and a directional pad. It is small enough to in fit in your pockets or small compartments of any type. Take a trip down memory lane using the iCade 8-Bitty without the use of tokens or big machines. Price: $24.99 www.thinkgeek.com
Skybar Wine Drops Forgot to chill the wine for your date tonight? No worries. Impress your guests with an instant wine chiller. This device chills a glass a wine twenty times faster than a fridge. It is also fits in a champagne flute. These sleek new wine drops may leave your wine or champagne buckets permanently on ice. Price: $49.99 www.skybarhome.com
Creative Intro Noise Cancelling Headphones There are many noise canceling headphones on the market, but many are just too expensive. For $99.99, Creative Intro offers the economically smart choice. They even have an integrated microphone for use with your smart phone. You’ll also love that you can actually hear your conversations without any distractions. Price: $99.99 www.us.creative.com
90 Second Toaster For those who still enjoy a good old fashioned piece of toast in the morning, here’s a new tech toy you will surely enjoy. The ninety second toasters make your favorite toasts, waffles, or bagels from the lightest to crispiest taste. The modern women or man on the go can still enjoy breakfast at home because it will only take ninety seconds to prepare. Price: $89.99 www.sharperimage.com
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Motorola Droid Razr Maxx The Motorola Razr is back with a vengeance and is just as smart as its competitors. Staying true to form, it’s slimmer than the iPhone, yet stronger in a drop test. It has a compact dual-core processor that allows you to surf the web, download apps or their favorite music at the fastest speeds. This phone also comes equipped with streaming and artificial intelligence. Sick! Price: $599.99 www.motorola.com
Evonik Elise-E Look out infinite! You may have just met your competitor for hybrids. Evonik Industries, an industrial corporation in Germany, previewed the world’s lightest electric sports car. A 2,094 pound battery allows it to go from 0 to 60 seconds in an astonishing 4.4 seconds. With incredible speed and the perfect weight, this is sure to be everyone’s new dream car. Price: Not available www.evonik.com
Playstation Vita Sony continues to innovate with its latest technology, the Playstation Vita. A massive upgrade for the playstation portable, it has a camera, memory card, and 3G connectivity. Its touch screen makes it extremely user friendly. Buy this and you’re sure to want to buy the popular Sony Playstation 3 console. Price: $349.99 www.sony.com
Canon PowerShot G1X The Canon PowerShot G1X is the latest in the series of G cameras by Canon. It is perfect for amateur photographers who want to flick away and professional photographers who want perfect timing. Those with Apple products will be happy to hear that this camera also comes with Iframe, making it easier to upload or email high quality videos. Price: $799.99
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RAINEMAKER
™
Meet one of today’s most successful entrepreneurs: Billionaire Mark Cuban. Adding Author, to his list of titles with a new book, How to Win at the Sport of Business, Mark shares a few minutes with Raine Magazine.
Mark is truly the definition of a Rainemaker™. His passion for business, his unmatched ability to think out of the box, his drive for pushing the envelope, all empowers one to never stop seeking to be the best at what they do and never let anyone tell them they can’t. Mark takes a short break with Raine Magazine to share some insight into why his bold moves on and off the court, continues to inspire both men and women alike. RAINE: Being involved in everything from technology to film, which of your business ventures brings you the most excitement? MARK: They all do. I’m so competitive; I’m not going to get involved with something unless I really like it. And I love competing, so all are great sources of competition.
RAINEMAKER Mark Cuban
™
TAKING THE TELEVISION AND FILM INDUSTRY BY STORM
One of the most creative and unconventional entrepreneurs in the world of business, Mark Cuban, mostly known for his pursuits in sports and technology, is continually making his presence known in the world of film and television. After several roles on screen in a variety of TV and Film projects, Mark is now also one of the most unyielding investors on ABC’s Shark Tank. Regarding some of his entertainment pursuits off camera, in 2003, Mark, along with his business partner Todd Wagner, acquired Landmark Theaters, the largest art house movie theater chain in the US, as well as Magnolia Pictures, an American film distributor. Mark is also the owner of the Dallas Mavericks and the founder of HDNET, which is currently being rebranded as AXS TV. Mark’s AXS TV is a new project that is co-owned by Ryan Seacrest Media, AEG, and Creative Artists Agency (CAA). AXS TV (pronounced: access) launches in the summer of 2012 with behind the scenes exclusive live broadcasts of events from all over the world. Before the world of sports and entertainment, there was technology in which Mark sold Microsystems to CompuServe and subsequently Broadcast.com to Yahoo! for 2.5 billion dollars in 1999.
RAINE: Your book, How to Win at the Sport of Business, is packed with many great tips for the entrepreneur. What is the single most important advice from the book that you would recommend to new business owners? MARK: You have to know your industry better than anyone, otherwise the folks that know it better have a big edge over you. RAINE: Most entrepreneurs build one company and stick with that. You’ve built several and have invested in many. Why have you chosen this strategy? MARK: I love the excitement and energy of taking on the challenge of a new business and competing with the establishment. It’s just in my DNA RAINE: What were the challenges of building your first company? MARK: Surviving. Most small businesses fail. I had to find ways to make sure my company would grow and succeed. I really didn’t know what to expect when I started MicroSolutions, but I grinded it out and we did very well. RAINE: What three things attributed to the rapid success of your first company? MARK: Sales Effort, Knowledge Effort, and Customer Support Effort RAINE: What skills helped you the most in successfully selling your first two companies? MARK: My ability to position the companies at the front of an industry RAINE: Regarding business, your portfolio is very diverse. Do you seek out investments that are of personal interest or select from readily available opportunities? MARK: I have so many opportunities that come to me on a daily basis as well through Shark Tank - I just pick and choose. RAINE: As an owner of companies in both sports and film, what has drawn you to the entertainment world for your business pursuits? MARK: Mostly my partner Todd. He always wanted to do movies. I wanted to support him in his effort. RAINE: Most businessmen don’t get the opportunity to act on television. What opened the doors to your first television role? MARK: Walker Texas Ranger was filmed in Dallas. After they ran through every other actor wanna-be in Dallas, they got to me and I was in 3 episodes. RAINE: What do you enjoy most about appearing on television? MARK: I just like acting. It’s left-brain compared to the right brain of the business world. Which makes it very hard for me - which is why I like the challenge. RAINE: Do you have any new television projects in the works? MARK: Shark Tank is enough for me. RAINE: What inspired you to invest in the film and television industry? MARK: I saw an opportunity to create HDNet as a way to leverage the coming explosion of HDTV. No one else saw it, so I jumped on it.
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UN C ONVENTI ON A L E N TRE P RE NE U R S
GET TO KN OW TH EM !
Meet two unconventional entrepreneurs making a name for themselves in their respective industries. If you don't know them yet...get to!
Researched by Geff Yabes
christopher gaida PRODUCER / CELEBRITY ESCORT 82
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The mild-mannered handsome Gaida is a television and film producer. He recently wrapped Season One of Dr. Drew’s Lifechangers, and is in preproduction on the horror film Pigman Road and another feature a comedy called Charlie’s Dream. He is also completing his book “Arm Candy: A Celebrity Escort’s Tales from the Red Carpet,” which chronicles his adventures as one of the most soughtafter celebrities’ escorts in the world. For over 12 years, Gaida has been on the arm of Hollywood’s top celebrities as their red carpet escort at just about every entertainment award show there is. He is often found at the most glamorous shows such as The Academy Awards, Emmys, Grammys, American Music Awards, Golden Globes and numerous others. Celebrities and Producers have come to him to ensure a show runs flawless and that celebrities have an enjoyable evening. Of course, when the work is done, he is also right there with the celebrities at the after parties and charity events sipping champagne. Gaida began his career in New York City where he was a Promotions Producer for the daytime talk show “Regis and Kathie Lee” while being flown back and forth to Washington, D.C. to produce several independent films. In 2002, he moved to Los Angeles to focus on his celebrity talent work and build his resume by working in Feature Film Development at the Walt Disney Company. He now works independently, producing his own projects and lending his considerable escorting talents during awards season.
ajay chopra ARCHITECT
A London native, Ajay Chopra is a Manhattan-based architect and the founder of Echo Design + Architecture (EchoDA). With over 15 years of top level experience, Ajay Chopra has been a key player in Manhattan’s robust design and construction industry, with a range of architectural and design partners, and some of the most recognized clients in the world. Project brands include foursquare, BMW North America, Bloomberg, Van Laack, Donna Karan, the School of Visual Arts, Milton Glaser, Colliers ABR, SL Green, New York Life, Sanders Morris Harris Hedge Funds, Honda North America, Volvo, and more. Founded in December 2010, Echo Design + Architecture is a boutique architectural agency with offices opposite New York City’s Empire State Building, specializing in a variety of interiors, from small to larger scale projects. Leveraging its reputation for bringing innovation and visual impact to interiors in retail, commercial, and residential spaces, the firm has launched an aggressive expansion into buildings. In October 2011, social networking application developer foursquare exclusively signed Echo Design + Architecture to design and manage development of its global headquarters at 568 Broadway in New York. The project required comprehensive design and project/construction management for 28,000 square feet of prime Manhattan real estate, in the heart of the SoHo fashion district. Ajay Chopra has been strongly involved in a diverse range of largescale, big budget architectural design and construction projects in the United States and abroad. He has distinguished himself for a truly international perspective and groundbreaking vision, and has cultivated a solid reputation for world-class design and architecture: www.echoda.com. Raine Magazine - Volume 11
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L ux ury...
When You Think of
By Marilyn Wilson
Photographer: Mike Lewis (mikelewis.ca) Wardrobe Stylist: Kristin Reader (Judy Inc.) Hair/Makeup: Blair Petty (Judy Inc.) Photography Assistant: Nathan Walker Model: Lexa Morse (Ford Models)
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Goddess Chemise Cuff, Rita Tesoilin
Halter Chemise; Cuff, Rita Tesoilin; Shoes, Jimmy Choo @ Davids
Flounce Trim Robe; Bracelet, Rita Tesolin Shoes; Rene Caovilla @Davids
When you think of luxury lingerie, the first name that comes to mind is Patricia Fieldwalker with her sensuous bias cut silk gowns that caress the body, high quality French lace and always a beautiful palette chosen to compliment natural skin tones. Her creations are fashioned into classic, elegant designs by highly skilled seamstresses in the Patricia’s own studio. It is the antithesis of mass production. The collection has garnered a worldwide audience with customers in the United States, Canada, Europe and Asia, and has been a staple in Bergdorf Goodman for over 27 years. Fieldwalker was a young mother with three active boys when destiny came knocking. Long before it was the fashion, the designer decided to wear a camisole under a suit. There wasn’t a quality garment to be found, so out came the sewing machine and she set about creating one from beautiful pure silk and French lace. While her very conservative husband was embarrassed, fashionable friends were entranced and orders began to come in. The rest is history. Being accepted by Bergdorf Goodman was one very important moment on this journey. “I was very fortunate to be ‘discovered’ many years ago by Dawn Mello, President of BG before she went to head up Gucci. She has been a friend and mentor to many designers and I count myself lucky to be one of them.” Entrance into this store brought attention that quickly opened the doors to new markets. Another crucial step that brought the label onto the international arena was showing in Paris. At the time lingerie had a very predictable palette and most shows featured Parisienne music with models holding umbrellas. Not Fieldwalker. “We came in like North American gangbusters. We had a fashion show every hour. The music wasn’t rock and roll, but very American, and the colours were like nobody had seen before. The people went nuts.” Her clientèle isn’t interested in trends and neither is this designer. “I don’t follow the current trends as they are here today and gone tomorrow. I leave fads to the other brands. My woman knows what works for her and doesn’t need guidance.” A recent feature in Bazaar Magazine with Julianna Margulies was a perfect example. The actress embodies a return to classic beauty. Fieldwalker shares, “This is my ideal woman who I have in mind when I design. She is strong but feminine, confident, successful and independent – classic with a sense of elegance. ” Another trademark of the collection is always having the perfect cosmetic colors that are flattering to most skin tones. Traditional hues of white, ecru and, of course, black are also offered. “Black remains the single most popular color for lingerie as it does for the focus of my most recent collection shot by uber-talented fashion photographer, Mike Lewis. The inspiration was a sensuous, mysterious woman in a provocative setting.” One of the keys to Fieldwalker’s continuing success is an innate ability to respond to market changes. She was at the forefront when lingerie began to move out of the bedroom and is currently working with Bergdorf Goodman on pieces for their ready-to-wear departments. In addition to camisoles, her beautiful print kimonos and spaghetti strap gowns have been seen at events from garden parties to runway shows. The brand offers “one-of-a-kind” kimonos and “limited edition” lingerie collections to fill the demand for unique items. In the coming months, Fieldwalker will be partnering with a UK company to be part of a group of luxury brands being offered to the growing Asian market. Patricia Fieldwalker stands apart in a sea of mass production. She offers trend-defying investment garments that have a personal touch. Created with passion, determination and the needs of her client always at the forefront, it is luxury at it’s best. For more information or where to purchase this collection go to http://www.pfieldwalker.com.
Print Silk Kimono Necklace, Rita Tesolin Shoes, Giuseppe Zanotti @ Davids
INT ERNATION A L D E SI GN E R
DESIGNERS TAVAN & MITTO
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By Marilyn R. Wilson
Elegance and Sensuality
The opening runway show for Montreal Fashion Week was due to begin. Lights dimmed. All seats were full and the standing room only crowd held its breath in anticipation. They were not disappointed. Beauty and glamour were paired perfectly as models wearing striking bangs created from black ribbon walked the runway in garments with that glamorous feel of vintage Hollywood. Designers Payam Tavan and Mike Mitto offered a collection infused with elegance and sensuality that took the audience by storm. Tavan was born in Iran, but grew up in Quebec. As a child, he was very visual and loved choosing his own clothing. By high school, style had become an important focus. Bowing to family pressure, university studies were focused on Pure Science and Mathematics, but it was not his passion. “Despite my parents’ wishes, I knew after receiving a diploma in science that my vision was to pursue fashion design.” What followed were courses at Le Cégep Marie-Victorin in Montreal and then it was off to Milan to work on a Master’s Degree at Domus Academy. “Studying fashion design was a beautiful experience. I was a driven student with strong ethics and excelled in school.” After graduation, time was spent working as head stylist for Gianfranco Ferré – an invaluable learning experience. Quebec was Mitto’s home from birth. Also a very visual child, early on he became involved in his grandmother’s alteration business. By high school the designer was creating made-to-measure garments and after graduation quickly opened a private label boutique. Then it was off to Montreal to enter both a full-time program on Hoteliery as well as part time studies in Fashion Design. He remembers, “My quest for elegance quickly became overwhelming and I realized I wanted to pursue the fashion world.” The Fashion Design intensive evening program at Lasalle College in Montreal he chose and had to be completed while still working 40 hours as week. Despite the demands of both work and school, his excellent workmanship garnered several awards in design competitions. Then it was off to study at La Chambre Syndicale de La Haute Couture in Paris followed by several seasons working with Chanel. The designers joined forces officially in 1995 with a made-tomeasure clientele, moving into ready-to-wear in 2001. Working together artistically has proved an easy journey. “We both have the same vision of elegance and craftsmanship, so the fusion comes naturally. Our roles are 50/50 as we have equal strengths. While each of us have different styles and visions of the garments, we ultimately reach an agreement on the final concept – what women will want to wear.” Individually they admit to approaching inspiration differently. Tavan is drawn to the colours and textures of Italian elegance while Mitto loves the dramatic silhouettes of French Couture. Not to mention, that the strong client base at their boutique, also shares valuable insight. “We listen and get inspired.” Then there is fabric. “Fabrics are our primary inspiration. The movement, colour and feel of the fabrics provide our first step towards designing both made-to-measure garments or full collections.” Recently Celine Dion came calling. Tavan & Mitto were asked to work in collaboration with the singer’s stylist Annie Horth to design the female musician’s gowns for her current show in Las Vegas. They also worked on the star’s gowns to make sure they were stage-ready. Another high moment was having one of their garments mentioned in UK Marie Claire as, “The perfect dress to have.” With the successful launch of their Fall/Winter 2012, you can be sure there are more of these moments to come in the near future. For more information or to contact Tavan and Mitto, please visit their website at www.tavanmitto.com.
Runway Images by Peter Jensen
DESIGNERS TAVAN & MITTO
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