2022 - 2023 2022 - 2023 Raissa Anjanique Nathania Raissa Anjanique Nathania Content Writer Content Writer
Media Specialist Social Media Specialist
Portfolio Portfolio
Social
Hey there!
A social media specialist with 2 years experience.
I have a huge interest in digital marketing, such as copywriting, social media content creation, content writing, and ad planning.
I also love to socialize and discuss with new people to gain wider perspectives and insights, it helps me a lot to improve my communication skills across people with diverse gender, age, and beliefs.
This showcase consists of my favorite works. Take your time to take a look at my resume, skills, and experiences. Enjoy!
Hey there!
I'm
Raissa Anjanique I'm Raissa Anjanique
Education
Universitas Indonesia
GPA 3.66 of 4.00
Diploma of Communication
Broadcasting Multimedia
2017 - 2020
Skills
Social Media Marketing
Copywriting
Creative Thinking
Content Planning
Campaign Strategic Planning
Social Media Analytics
Basic video editing
Languages
Bahasa
Native English
Advanced
Software & Tools
Microsoft Office
Google Docs
Meta Business Manager
Sprinklr
Hootsuite
Capcut
R e s u m e
Social Media Strategist
April - July 2023
Fulltime
Garam Creative
Social Media Content Specialist
June - December 2022
Fulltime
Designcube
Social Media Specialist
Nov 2020 - June 2022
Fulltime
Garam Creative
Social Media Specialist
June - August 2021
Freelance
PT Dream Bahagia Indonesia
Reporter at dream.co.id
February - May 2020
Internship
Gabster Fashion Consulting
Fashion Marketing
June - September 2019
Internship
Vocast Radio Universitas Indonesia
Social Media & Reporter Staff
February - May 2019
W
o r k E x p e r i e n c e s
PT Kreasi MKS’ Primoda
C l i e n t s
Some clients that I've worked with:
Conten Conten 01. 01. 02. 02. 03. 03. socialmedia content Instagramand FacebookAds websitearticles
social media contents 01.
01.
Some selected works for social media platforms.
MKS’ Shoes
CHALLENGES:
MKS’ wants to change the audience to GenZ (18 - 24), improved the visual with more organic photos and variety of contents.
SOLUTIONS:
Work together with visual graphic design team for visual planning before deciding what kind of content that we want to post every month
Create more contents related to selfexpression and self-care to deliver brands’ value and message
Riding the wave to any fashion or lifestyle related
Does monthly content production with marketing team for organic photos assets or reposting #MKSPeople’s OOTD pictures
MKS’ Shoes Instagram Reels
CHALLENGES:
MKS’ wants to change the audience to Gen-Z (18 - 24), reach more audience and gain more followers, improved variety of contents, and lacks of content production capability
SOLUTIONS:
Created daily related content to inform the audience that MKS’ is suitable for every occasion to accompany your daily activity: styling, a place to go, commuting, grocery
Created MKS’ Weekly Picks based on best seller products or trending shoes for customer consideration
Always use trending sounds
Does monthly content production with marketing team for content video assets
MKS’ Shoes
TikTok
CHALLENGES:
MKS’ wants to change the audience to Gen-Z (18 - 24), reach more audience, awareness to offline stores, and convert sales to TikTok shop
SOLUTIONS:
Created daily related content for soft-selling purpose, therefore the audience know that MKS’ is suitable for every occasion to accompany your daily activity: hangout, try on/daily OOTD/styling, commuting, WFC
Created MKS’ Weekly Picks based on best seller products or trending shoes for customer consideration
Post videos about warehouse sale and other offline stores promo Created partnership video with other local brands that has the same audience as MKS’
Ultimo Italian Restaurant
CHALLENGES:
Very segmented market; SES A foreigner (especially Italian) that lives or comes in the holiday season to Bali.
SOLUTIONS:
Mainly posted authentic Italian dishes and human interest reels video/pictures to create an emotional attachment between the restaurant and customers. Visualize a dark, grainy, and warm-toned picture to make it look premium and classy.
Use an informative, casual, and romantic tone of voice in the copywriting.
ACHIEVEMENT:
Growth of 50% organic engagement
Growth of 20% organic followers
*Period June - November 2022 compared to the previous period
Ultimo Italian Restaurant
Instagram Reels
CHALLENGE:
Very segmented market; SES A foreigner (especially Italian) that lives or comes in the holiday season to Bali.
SOLUTIONS:
Authentic Italian dishes and human interest is the key, we presented different stories on each video to create an emotional attachment between the restaurant and customers. An excellent visuals, angles, and back sound would attract the guest to visit the restaurant.
Swisse Indonesia
CHALLENGE:
Gain Indonesian awareness market of a newly comer beauty and health brand from Australia in the middle of fast-growing local beauty industries.
SOLUTIONS:
Mainly focus on the products' USP (Unique Selling Proposition) to prospective buyers to help them consider; what makes it different from other brands and what makes it worth it.
Created #DiscoverABetterYou campaign collaboration with health and beauty KOL to make a promo code
Swisse Indonesia Instagram Reels
CHALLENGE:
Lacks of content production capability (technically)
SOLUTIONS:
Created instagram reels with graphic motions containing health and beauty information and USP of the products using trending sounds on instagram reels.
OOPS Crackers
Instagram Reels
CHALLENGES:
Clients want to change the audience to Gen-Z teenagers and gain more reach and followers with a help of the Instagram reels algorithm.
SOLUTIONS:
We provide informative and educational content, delivered with fun visual, and interactive copywriting to engage whether with current or new audiences
OOPS Crackers
CHALLENGES:
One of the legendary snacks in Indonesia that have been on a market for over a decade, now their old customers are grownups millennial. They want to change the target audience to Gen-Z teenagers and convert them into buyers.
SOLUTIONS:
Mainly posted daily and relatable things to Gen-Z audiences, such as about school, love life, pop culture, and current trends. Use friendly, cheerful, and playful tone of voice in the contents to make them feel close to the brands.
ACHIEVEMENT:
growth average of 20% organic reach growth average of 22% organic followers
*Period: Monthly (January 2021 - May 2022)
OOPS Crackers
Brand Activation
#OopsGombal Challenge
OBJECTIVE:
Engagement, reach, and followers (organic)
WHAT WE DO:
In order to celebrate Valentine's day with the loved ones, we decided to made #OopsGombal challenge because it was a trend to created a "pick up line" amongst gen-Z teenager.
RESULT:
150+ total participants
Growth of 15% organic reach
Growth of 20% organic followers
*Activity period: 7 - 13 February 2022
Circle K Indonesia
CHALLENGES:
As a convenience store that has been known to be a hangout spot, they wanted customers to still enjoy their food by ordering it online while they were WFH or had online classes, Client also wants to keep interacting and engaging with the audiences through their daily content.
SOLUTIONS:
Created product tap-in and promo content by mentioning a relatable daily activity with the audiences (e.g. working from home, playing games, watching tv series, doing hobbies, etc.)
Have a monthly theme to help break down the informative content related to the theme (e.g. sustainability, independence day)
Instagramand Facebook Ads
Contents that I've boosted on Meta Business Ads for Instagram and Facebook.
02.
02.
Ads for Double Bee
Cafe and Resto
Ads boost for ongoing promo on the restaurant for targeted customers in Badung and Denpasar, Bali.
OBJECTIVE:
Awareness, reach, and followers.
RESULTS:
Growth of 30% in reach Growth of 85% in followers
*Period: July - November 2022 compared to the previous period
website articles 03. 03. Some selected articles that I wrote for Cookiez OT & dream.co.id.
Articles for dream.co.id
Mainly focused on doing live reports and writing lifestyle and entertainment articles, such as beauty, healthy, culinary, and automotive.
Articles
for Cookiez OT Website
Created article recipes made from the client's product (Cookiez), and informative articles such as tips and current trends topics.
WHATSAPP 0859106989522 EMAIL anjaniquenath@gmail.com INSTAGRAM @raissanjanique LINKEDIN id.linkedin.com/raissanjanique Let’s connect and work with me!
