iScent - Design Fiction

By Sara & Raiza

Portfolio

Vision

Design fiction can be powerful. It can unveil untravelled routes and open up possibilities for a better future. It perpetuates the discussions around the creation of a potential world. The vision behind this project lies in transalating memories by the waking of new senses. In the present world, there is a bombardment of visual media. Memories are captured through cameras and phones. There is a need to ask “What If?”. What if I could smell the scent of the cobbled alleyways in Venice again? What if I could smell my grandmothers kitchen again? What if I could carry the smell of my garden with me? How may one store these pungent memories in ways novel to the existing kind?

Can we build conversations surrounding new senses and be able to share the reception with one another? These stir of questions lead to one answer; iScent. It will allow people to feel more, remember more and experience more.

1

Scent is the question mark I’ve asked my self several times.

It’s where technology could potentially extend in the future.

What will it happen if our sweetest odours could be with us all the time? Would they lose their meanings? Will they maintain their primitive connection with our bodies? Will they vanish or become peripheral?

Design Fiction is the answer; through its speculative approach inspires and question about possible futures, triggering discourse and becoming the catalysts for favourable change. The vision behind this project lies into the formulation of an imaginative world where smell becomes the everyday, the always present, a new and sharable emotion, to connect, revive and commune. iScent is the persuasion, the intensity and the novel vista of a future we might or might not need. And so.. what if?

2

Acknowledgements

We are tuly thankful to Professor Paul Coulton for all guidance and support. We would also like to extend our gratitude to Franziska Pilling, Haider Ali Akmal for directing us toward the success of this project.

Our respect is embedded within all materials we have touched, all workspaces we have occupied & the people who made it comfortable for us to utilise.

3

Thanks to Harith Wilson & Michael Kinder for their assistance within compilation of our billboards. Thanks to all our friends for supporting the realisation of our project.

We are extremely grateful to both our families for inspiring us, and providing us with the best to transalte into vivid creations.

4

Contents Initial Stage iScent

p.7

Why Smell?

Research

p.11

p.9

p.15

5

Development Delivery

Ideation

p. 41

p.17 p.18

6

iScent The given brief required us to explore existing and emerging technologies, which were thereafter positioned and conceptualised into a possible future. The purpose was to critically consider the positive and negative implications that chosen technologies will have on society, if applied to a mundane world. In order to envision the reality of these potential implications, design fiction was utilised as as a methodology and a practise of enquiry.

To enquire about the future, design fiction requires the use of diegetic prototypes, or fictional objects, to trigger discussion and to gather insights regarding their applications.

This technique was used to suspend ‘disbelief about change’ and to enable us to explore the potential value of a novel and radical design work (Coulton et al., 2017).

Our proposal revolves around the creation of debate regarding radical sensorial data. The sense involved is smell and its ability to encapsulate memories, emotions and meaning.

These last are enabled by iScent, an inbuilt technology within the iPhone to capture, record, play and share smells. In addition, a smart candle is provided as an extension of the new iPhone to experience smells within more vast spaces. iScent aims to capture this persuasive power of odour into a novel fictional concept, enabling new emotions and unique discussions surrounding its possible realisation in the near future.

“Odors have a power of persuasion stronger than that of words, appearances, emotions, or will. The persuasive power of an odor cannot be fended off, it enters into us like breath into our lungs, it fills us up, imbues us totally. There is no remedy for it.”

Patrick Süskind

7

8

Why Smell?

S m e l l i s t h e t i m e l e s s c o n n e c t i o n t h a t m y b o d y h a s w i t h t h e s u r ro u n d i n g w o r l d. A c o n n e c t i o n t h a t t ra n s fo r m s m a te r i a l i t y i n to e m o t i o n s.

M e m o r i e s a re re v i v e d, fe e l i n g s a re a w a ke n e d a n d e n e rg i e s re m i n i s c e d.

I w i l l a l w a y s re m e m b e r m y m o m ’s s w e e t o d o u r ; t h e p o w e r f u l c o l l i s i o n o f t h e ra i n m e rg i n g i n to t h e s e a o n s p r i n g d a y s, t h e s m e l l o f c ro i s s a n t s o n S u n d a y m o r n i n g , a n d o f c l e a n f re s h c l o t h e s a t h o m e. S m e l l re s i d e s i n a l l t h e l i t t l e d e ta i l s o f l i fe ; to s e i z e i t s b e a u t y a l l i s n e e d e d i s a n e x t re m e s e n s i b i l i t y w h i c h c o n s ta n t l y a l l o w s m e to p e rc e i v e t h e w o r l d i n a d i f fe re n t m a n n e r. O n l y t h e n, t h e w o rd ‘s m e l l ’ b e c o m e s s o m e t h i n g e l s e ; t h e s w e e te s t m e m o r y, a m i s s i n g l o v e, t h e d e a re s t f r i e n d, t h e p u re s t f l o w e r. A n d i t c u re s m e, g i v i n g m e p ro te c t i o n a n d t h e a b i l i t y to c o m m u n i c a te w i t h t h e w o r l d i n a l a n g u a g e t h a t i s a l l w i t h i n m y s e l f, i t i s u n i q u e. T h i s i s w h e re m e a n i n g re s i d e s, i n t h e s e n s i b i l i t y, a n d i n t h e i m p o r ta n c e o f w h a t s m e l l c o n v e y s a n d c o n s e n t s to e x p e r i e n c e.

I t i s e x t ra o rd i n a r y a n d p e r p e t u a l. I t c o n n e c t s u s, i n a v i s c e ra l a n d p r i m i t i v e m a n n e r, c re a t i n g a p u re a t ta c h m e n t w i t h o u r l i v e s. S m e l l s b e c o m e s to r i e s, o u r s to r i e s.

9

As time passes, instilled within us is a resevoir of ones past memories and experience. Sentimental value is directly proportional to humanistic values. I believe the sweetest of memories are made due to the element of ‘someone else’. Someone else’s kindness, someone else’s humility, someone else’s care for you, transalates into a sense of belonging, wishing and hoping to experience everything once more. I miss the smell of the bubbling pot of sambar being cooked in mummy’s kitchen. The smell of jasmines I tied around my hair during wedding season in India. The smell of balloons grandad bought for me when he went on business trips to Pondicherry. The smell of the the rain when it touches the soil. To be able ‘to be’ is the greatest gift I have been given. Senses are all we have. It means everything to me as it shapes my perception, allowing me to live, love and forgive.

10

Research & Inquiry

Scent-ography I n p i ra t i o n w a s d ra w n f ro m a p ro j e c t c a l l e d ‘ S c e n t - o g ra p h y ’ b y Lo n d o n b a s e d d e s i g n e r A m y R a d c l i f fe. H e r p ro j e c t e n a b l e d i m p r i n t i n g s n a p s h o t s o f m e m o r i e s t h ro u g h s y s te m a t i c a l l y c a p t u r i n g s m e l l s.

H e a d s p a c e te c h n o l o g y w a s u t i l i s e d to c a p t u re t h e m o l e c u l a r e l e m e n t s w i t h i n o d o u r. T h e l a s t w a s t h e n t ra n s l a te d i n to s m a l l s c e n t m e m o r y c a p s u l e s. T h e H e a d s p a c e te c h n o l o g y h a s e n a b l e d p e r f u m e r s o r s c i e n t i s t s to e x t ra c t a n d a n a l y s e s e l e c t i v e s m e l l s. W i t h i n ‘ S c e n t o g ra p h y ’, t h e s m e l l d i s s a p e a r s a l m o s t i m m e d i a te l y a f te r o n e w h i f f o f i t ( Wa i n w r i g h t , 2 0 1 3 ) . O u r p ro p o s a l w a s d e v e l o p e d to re c o n s i d e r t h i s a b o v e m e n t i o n e d f ra g i l i t y o f ‘ S c e n t - o g ra p h y ’. i S c e n t a i m s a t re ta i n i n g t h e c a p t u re d s m e l l s fo r l o n g e r p e r i o d s o f t i m e, w h i l s t p ro v i d i n g a p l a t fo r m o f s h a re a b l e s e n s o r i a l d a ta.

11

The Smell of Data Leanne Wijnsma and filmaker Frouje Tan design ‘The Smell of Data’ in retaliation to the arising problems concerning the leakage of online data. When a user accesses an unprotected website or wifi network, the grenade shaped device releases a metallic scent to warn the user about the potential risk in accessing the sites. It was developed in parallel to the idea of a gas leak, how the smell of gas alerts an individual that the space is being threatened (J o n e s, J. 2 0 1 6 ) .

This case exemplar highlights how smell can implement impactful changes within our society. This powerfulness of smell is the key element taken into consideration for the realisation of our proposal.

12

Timeline

1

Initial Stage

2

Eye Origins B i g H e ro 6

13

Ideation Confluence of Ideas

3

4

Development B i l l b o a rd s P ro d u c t P o s t e r s iPhone Graphics Video Advert Instruction Booklet P ro d u c t a n d Pa c k a g i n g Review Video

14

Delivery Fe e d b a c k I n t o t h e F u t u re Reflections

Initial Stage SARA

T h e i n i t i a l d i re c t i o n fo r t h i s p ro j e c t i n c l u d e d a c o m p l e te d i f fe re n t fo c u s. I w a s i n te re s te d i n a n o t h e r s e n s e ; s i g h t a n d i t s m e d i u m - t h e e y e.

I w a s i n s p i re d b y t h e m o v i e ‘ i O r i g i n s ’, w h i c h i n v e s t i g a te s t h e s c i e n t i f i c e v o l u t i o n o f t h e e y e, w h i l s t n e g a t i n g t h e s i n g u l a r i t y o f t h e s o u l, re f l e c te d i n to e v e r y o n e’s e y e s. i O r i g i n s e x p l o re s a c h i a s m b e t w e e n s c i e n c e a n d s p i r i t u a l i t y, l a te r d i s s o l v e d b y t h e u n e x p e c te d re a l i s a t i o n o f re i n c a r n a t i o n a n d i t s p o w e r ( Ke r m o d e, 2 0 1 8 ) .

T h e i n te n s i t y o f t h e m e a n i n g b e h i n d t h e e y e s a s a u n i q u e m e d i u m to t h e w o r l d, t r i g g e re d m y i n te n t i o n o f d i re c t i n g m y d e s i g n to w a rd s i r i s re c o g n i t i o n, s i n g u l a r i t y a n d e m o t i o n re a d e r i n to t h e f u t u re. H o w e v e r, I w a s n o t c o m p l e te l y c e r ta i n o n h o w to i n te g ra te t h e te c h n o l o g i c a l a s p e c t a l o n g w i t h t h e s p i r i t u a l i n te r p re ta t i o n. T h e re fo re, I c o n t i n u e d m y re s e a rc h, a i m i n g a t f i n d i n g a n i n te re s t i n g a n d p a r t i c u l a r l y m e a n i n g f u l a re a fo r m y d e s i g n w o r k , w h i c h w o u l d b e s t e n c a p s u l a te m y s e l f a n d m y i n te re s t s.

15

RAIZA

T h e f i r s t t h e m e I a t te m p te d to u n d e r s ta n d w a s t h e p a ra l l e l n e s s b e t w e e n fe e l i n g s o f c o m fo r t , l o n e l i n e s s a n d m e d i c a l c a re.

I n s p i re d b y t h e m o v i e B i g H e ro S i x , I d e l v e d d e e p e r i n to u n d e r s ta n d i n g h o w ro b o t i c te c h n o l o g y c a n b e u t i l i s e d w i t h i n m e d i c a l p ra c t i c e. I w a s i n t r i g u e d h o w t h e p ro ta g a n i s t o f t h e m o v i e w a s a l l e v i a te d o f fe e l i n g s o f l o n e l i n e s s a n d g i v e n m e d i c a l c a re i m m e d i a te l y a f te r e n c o u n te r i n g a c c i d e n t s o r p a i n.

T h e f u t u re o f m e d i c i n e, i n d e e d c a n h e a v i l y re l y o n ro b o t i c s. I t c a n p ro v i d e c a re to t h o s e w h o d o n o t re c i e v e i t , c re a t i n g e m p a t h e t i c s o l u t i o n s. I m o v e d a w a y f ro m t h i s to p i c a s i t l a c ke d a fo c a l p o i n t t h a t e n c a p s u l a te d m y i n te re s t . M e d i c a l p ro b l e m s a re m a n y, a n d a s i n g u l a r s y s te m c a n n o t ta c k l e a l l. M y s e a rc h fo r a fo c u s c o n t i n u e d a n d i t t ra n s fo r m e d i n to a c o l l a b o ra t i o n t h a t w i l l b e d e ta i l e d w i t h i n t h e n e x t s e c t i o n.

16

Confluence of Ideas

T h e ra t i o n a l e b e y o n d t h e c o l l a b o ra t i o n a m o n g s t o u r s e l v e s l i e s i n to t h e d i s c o v e re d c o n g r u e n c e o f o u r i d e a s. T h e e s s e n c e o f s i n g u l a r i t y o f e m o t i o n s a n d c o m fo r t w e re a m m a l g a m a te d to p ro v i d e d i re c t i o n fo r t h e c o l l a b o ra t i v e b ra i n s to r m i n g & i d e a t i o n s e s s i o n s.

To e f fe c t i v e l y c o m m u n i c a te i S c e n t to t h e a u d i e n c e, m u l t i p l e d i e g e t i c p ro to t y p e s o r a r te fa c t s w e re p ro d u c e d i n d i f fe re n t s c a l e s a n d w i t h d i f fe re n t n a r ra t i v e s. T h i s w a s e s s e n t i a l fo r t h e c re a t i o n o f a f i c t i o n a l w o r l d, a w o r l d t h a t re s o n a te s w i t h t h e a u d i e n c e, a s i t i s s e t w i t h i n t h e e v e r y d a y l i fe a n d s e a m l e s s l y i n te g ra te d w i t h i t ( C o u l to n e t a l. , 2 0 1 7 ) .

T h ro u g h s e v e ra l c o n v e r s a t i o n s a n d d i s c u s s i o n s re g a rd i n g e m e rg i n g te c h n o l o g i e s, s o c i e ta l n e e d s a n d p e r s o n a l e x p e r i e n c e s, a m u t u a l fo c u s w a s c h o s e n ; s m e l l a n d i t s s e n s o r i a l w o r l d.

E v e r y a r te fa c t w a s d e s i g n e d to a s s i s t t h e b u i l d i n g o f t h i s f i c t i o n a l w o r l d, w h i l e e n a b l i n g d i f fe re n t i n te ra c t i o n s o c c u r r i n g w i t h i n t h e w o r l d, to b e e x p l a i n e d a n d f u r t h e r d e b a te d.

T h e c o n c e p t o f i S c e n t w a s t h e n b ra i n s to r m e d a n d f i n a l i s e d t h ro u g h t w o i d e a t i o n s e s s i o n s, w h i c h g ra d u a l l y b ro u g h t o u r p ro p o s a l to l i fe.

17

18

Billboards

B i l l b o a rd s w e re t h e f i r s t a r te fa c t s c re a te d i n re s p o n s e to c o n v e y a n c e o f t h e e s s e n c e o f o u r p ro d u c t . T h i s e s s e n c e re l a y e d t h e u t i l i t y o f b e i n g a b l e to ‘ ta ke h o m e’ t h e s to r i e s o f t ra v e l l i n g , f r i e n d s h i p s a n d l o v e s to re m i n i s c e n c e t h e m e m o r i e s a n d fe e l l i g h t n e s s.

D ra w i n g i n s p i ra t i o n s f ro m ‘ S h o t o n a n i P h o n e’ A d v e r t s re l e a s e d b y A p p l e, t h e b i l l b o a rd s w e re c o m p i l e d w i t h t h e a d d i t i o n o f t h e n e w i S c e n t l o g o. T h e l o g o w a s i d e a te d to c o n v e y a n e m u l s i o n o f l i g h t n e s s a n d s m e l l i n a m i n i m a l i s t i c b u t c l e a r m a n n e r.

To s e a m l e s s l y i n te rg ra te o u r c o n c e p t u a l i d e a, t h e a e s t h e t i c o f A p p l e w a s re ta i n e d. T h i s a e s t h e t i c i n c l u d e s ; c o l o r s c h e m e s, p ro fe s s i o n a l a n d e l e g a n t d i s p l a y o f i n fo r m a t i o n. T h i s e n a b l e d t h e c re a t i o n o f a re a l i s t i c w o r l d s u r ro u n d i n g i S c e n t .

19

Take the ocean with you 20

Take nature with you 21

Take love with you 22

Take friendship with you 23

Take home with you 24

Product Posters Say Hello to iScent

Ve r t i c a l a d v e r t i s e m e n t s w e re c re a te d d i g i ta l l y to s u p p o r t t h e p ro m o t i o n a l c a m p a i g n o f i S c e n t , p ro v i d i n g a c o n s i s te n t a p p l e v i s u a l s t y l e, e a s y to b e p o s i t i o n e d i n to t h e a u d i e n c e’s m i n d.

I l l u s t ra to r a n d i n D e s i g n w e re u t i l i s e d a s p l a t fo r m s o f p ro d u c t i o n. T h e i P h o n e’s s c re e n w a s a l te re d to a d a p t to t h e re l e a s e o f t h e n e w i n b u i l t fe a t u re ; a s w e l l a s t h e i P h o n e l o g o w a s a u g m e n te d w i t h t h e a d d i t i o n o f i S c e n t m o t i f.

iPhone 25

Say Hello to iScent

T h e s e c o n d a d v e r t w a s o f t h e i S c e n t C a n d l e. To c re a te t h i s, a d i g i ta l c a n d l e w a s b o u g h t . A l l m a r k i n g s a n d l a b e l l i n g s o n t h e c a n d l e w e re re m o v e d to w o r k w i t h a c l e a n s l a te fo r f u r t h e r a d a p ta t i o n to t h e A p p l e b ra n d.

N e x t , i t w a s p h o to g ra p h e d w i t h S o n y a 6 5 0 0 a n d e d i te d u s i n g A d o b e I l l u s t ra to r to s e a m l e s s l y i n te g ra te i t w i t h i n t h e a d v e r t i s e m e n t .

Candle

26

iPhone Graphics 1:55

3G

App Store

Collections i S c e n t t o b e e f fe c t i v e l y d e l i v e re d t o t h e a u d i e n c e, re q u i re d t h e c re a t i o n o f i P h o n e S c re e n g ra p h i c s w h i c h a i m e d a t d e p i c t i n g t h e i n b u i l t fe a t u re w i t h i n i P h o n e i n a c l e a r m a n n e r.

Welcome to iPhone 6 tips

A l l t h e e l e m e n t s c o m p r i s i n g i S c e n t w e re d i s p l a y e d i n to ‘ w h a t ’s n e w ’ to p re p a re t h e u s e r w i t h t h e f u n d a m e n ta l a p p l i c a t i o n s a n d p ra c t i c a l i t i e s o f t h e n e w re l e a s e. i S c e n t w a s d e c i d e d to b e i m p l e m e n te d i n to t h e H e a l t h A p p, a s a n e x te n s i o n o f t h e fo u r a l re a d y c u r re n t h e a l t h d a ta : a c t i v i t y, n u t r i t i o n, s l e e p a n d m i n d f u l n e s s. T h e ra t i o n a l e b e h i n d t h i s e x te n s i o n i s to a t ta c h s m e l l w i t h t h e i d e a o f re l i e f, c o m fo r t a n d w e l l b e i n g , w h i l s t p ro v i d i n g a p p l e u s e r s w i t h a p o r ta b l e a n d a l w a y s a c c e s s i b l e e x p e r i e n c e o f s c e n t s.

T h e p o r ta b i l i t y i s h i g h l i g h te d b y t h e p o s s i b i l i t y o f a d d i n g ‘ S c e n t ’ to t h e c u s to m i s e d c o n t ro l c e n t re, w h i c h c a n b e a c c e s s e d f ro m t h e l o c k s c re e n, h o m e s c re e n o r f ro m w i t h i n a n y a p p a t a n y t i m e t ro u g h o n e s i n g l e g e s t u re.

What’s New in iOS 15 8 tips

Smart capturing Implanted scent receptors.

8 tips

Connectivity Smart product application.

8 tips

Health app

Discover more about iScent.

5 tips

W h a t ’s N e w

27

1:55

3G

1:55

3G

Health Data

Health Data

Scent

Activity

Scent

Nutrition

Sleep

Experience your memories.

Feel light.

Recommended Apps Body Measurements Health Records

Odore Emotions & Lo...

Heart

YouSCENT& Connect to...

You And METhrough smell...

Revive a

Recorded Data

Reproductive Health

Captured scents Playlists for you

Results Today

Unique Feeling Personalised+...

MyMemoriesS al

Health Data

Sources

Medical ID

Today

Health App

Health Data

Sources

Scent data

28

Medical ID

1:55

1:55

3G

Back

Captured Scents

D

W

3G

Health Data

M

Library

Y

Today

Scents Playlists Albums Downloaded Scents

12 am 3 8 Mar TOTAL Today

Revive a

6

9

12 pm

3

6

9

Recently Added

10 scents

Add to playlists Show All Data Data Sources & Access

Not Playing

Today

Health Data

Sources

Medical ID

Today

C a p t u re d S c e n t s

Health Data

Sources

Library of playlists

29

Medical ID

1:55

3G

1:55

3G

Back

Customise

Add and organise additional controls to appear in Control Centre INCLUDE

Torch Timer Calculator

loaded Scents

ntly Added

Camera Screen Recording

0:00

MORE CONTROLS

-3:45

Scent

Family Sea adventures-2018

Alarm tv

Heart

Apple TV Remote Do Not Disturb While Driving Guided Access

Results

Hearing Low Power Mode

Played playlist

C u s t o m i s e C o n t ro l C e n t re

30

Video Advert A V i d e o a d v e r t i s e m e n t w a s c re a te d to c a p t u re a u s e r s j o u r n e y a s s h e e x p e r i e n c e s t h e i m p a c t o f i S c e n t . T h e p ro ta g a n i s t i s s h o w n to b e m i s s i n g p a s t e v e n t s o f h e r l i fe. S h e t h e n m o v e s o n to p l a y a n i S c e n t p l a y l i s t o n h e r i P h o n e X t h a t i s c o n n e c te d to a d i g i ta l c a n d l e. T h e s m e l l i s re l e a s e d i n s ta n t l y, d e p i c te d t h ro u g h a u ro m a t i c fo g .

O n s m e l l i n g i t , s h e i s ta ke n b a c k to a s e r i e s o f h e r p a s t m e m o r i e s. S h e fe e l s n o s ta l g i c, a n d l i g h t n e s s i s e n a b l e d t h ro u g h h e r e m o t i o n s. S h e i s s h o w n s m i l i n g a t t h e e n d, a s s h e re m i n i s c e n c e s h e r p a s t t h a t i s n o w w i t h h e r.

T h i s s to r y i m p l i e s, i S c e n t w i l l a b l e u s e r s to c a p t u re m e a n i n g a n d s p re a d h a p p i n e s s i n t h e fo r m o f s c e n t .

T h e v i d e o w a s c re a te d to n a r ra te a s to r y f ro m t h e p o i n t o f v i e w o f t h e u s e r. E l e m e n t s s u c h a s t h e d e s i g n e d i P h o n e g ra p h i c s ( re fe r to f i g 2 ) w e re i m p l e m e n te d w i t h i n t h e v i d e o to a l l o w t h e v i e w e r to b e t te r u n d e r s ta n d t h e d y n a m i c s w i t h i n t h e p ro d u c t .

Fu r t h e r m o re, w i s e u s e o f c l o s e - u p s w e re e m p l o y e d to d i s p l a y t h e p ro ta g a n i s t s v a r y i n g e m o t i o n s i n re l a t i o n to t h e u s a g e o f i S c e n t .

T h e f i n a l i s e d a d v e r t w a s t h e n p u b l i s h e d o n a p u b l i c p l a t fo r m ; y o u t u b e.

T h i s l e f t ro o m fo r fe e d b a c k f ro m p o te n t i a l u s e r s, fo s te r i n g d i s c u s s i o n s a n d c o n e q u e n t i a l i n s i g h t s.

31

fig. n.2

32

iPhone Leaflet A l o n g w i t h t h e p a c k a g i n g o f b o t h i te m s ; i P h o n e a n d C a n d l e, t w o i n s t r u c t i o n l e a f l e t s w e re d e s i g n e d to d i re c t a n d s u p p o r t t h e u s e r i n to t h e u t i l i s a t i o n o f t h e n e w l y l a u n c h e d A p p l e p ro d u c t s.

Welcome to iPhone

T h e i P h o n e l e a f l e t i s a c a re f u l e x p l a n a t i o n o f t h e s te p s n e e d e d to c o n fo r m to i S c e n t .

Hey Siri Tap to Edit

Fe e dba ck ca pture

Go ahead...

Extracting

F i r s t l y, t h e s m e l l i s c a p t u re d t h ro u g h t h e s h o r t c u t p ro v i d e d w i t h i n C o n t ro l C e n t re. T h e g e s t u re re q u i re d fo r c a p t u r i n g i m p l i e s u p w a rd m o t i o n o f t h e t h u m b u n t i l t h e a c t i o n i s c o m p l e te.

To e n s u re t h a t t h e i P h o n e re s p o n d s to t h e c o m m a n d, fe e d b a c k i s p ro v i d e d. T h i s i s c o m m u n i c a te d t h ro u g h a L E D l i g h t i m p l a n te d o n t h e to p s e c t i o n b e s i d e s o u n d, w h i c h c h a n g e s c o l o u r a c c o rd i n g to t h e i n fo r m a t i o n d e l i v e re d ; p u r p l e a c t i v a te s w h e n t h e s m e l l i s e x t ra c t i n g , g re e n i f i t i s c a p t u re d, a n d b l u e i f t h e re a l i v e c o n n e c t i o n w i t h t h e d i g i ta l c a n d l e i s fo u n d.

S mell captured Connectivity to candle

Ta p to wa ke Tap anywhere on the screen to wake iPhone.

Si r i Control capturing and connectivity through smar t commands.

iScent

Capture

i Scent captures our surroundings through smells, ena bl e s y our e moti ons a nd m ore.

Extract smells within Control Centre.

TM and Š 2019 Apple Inc. All right reserved.

P rinted in China. 034-02185-A

I n a d d i t i o n, i S c e n t c a n b e f u r t h e r c o n t ro l l e d u t i l i s i n g S i r i , t h e A p p l e - v o i c e - c o n t ro l l e d p e r s o n a l a s s i s ta n t , w h i c h s h o r te n s ta s k s a n d p ro v i d e e f f i c i e n c y.

L e a f l e t s e c t i o n n .1

33

T h i rd l y, t h e H e a l t h A p p e x te n s i o n i s e x p l o re d a n d c l e a r l y e x p l a i n e d.

T h e s m e l l c a p t u re d i s a u to m a t i c a l l y s to re d w i t h i n t h e H e a l t h A p p, i n t h e i S c e n t s e c t i o n. A l l t h e re c o d e d s c e n t s c a n b e u t i l i s e d fo r t h e c re a t i o n o f p e r s o n a l i s e d p l a y l i s t s w h i c h c a n b e c o n s e q u e n t i a l l y s e l e c te d a n d p l a y e d.

Health App S m e l l c a p t u re d i s s t o re d i n i S c e n t w i t h i n H e a l t h A p p.

Scent releaser

Smart extractors

Experience scents t h ro u g h t h e s e l e c t e d a re a .

Position iPhone to e x t r a c t s c e n t s.

9:41 45 % Charged

C re a t e p e r s o n a l i s e d P l a y l i s t s.

T h e s e c u s to m i s e d p l a y l i s t s c a n b e e x p e r i e n c e d v i a t h e d i g i ta l c a n d l e o r d i re c t l y t h ro u g h t h e i P h o n e, d u e to t h e p re s e n c e o f a s c e n t re l e a s e r a re a a s p o r t ra y e d i n t h e l a s t g ra p h i c.

Select playlists to experience s c e n t s.

Hello Tips Check out the Tips app or v i s i t a p p l e.c o m / i p h o n e t o g e t t h e m o s t f ro m i P h o n e.

S m a r t e x t ra c to r s a re l o c a te d i n t h e s a m e s e c t i o n a n d t h e y g u i d e t h e u s e r i n t h e c o r re c t p o s i t i o n o f t h e i P h o n e w h e n c a p t u r i n g s c e n t s.

A l l t h e g ra p h i c s w e re fo r m u l a te d o n I l l u s t ra to r a n d t h e n t ra n s fe r re d o n I n D e s i g n fo r t h e s p e c i f i c p l a c e m e n t a n d fo r m a t d i re c t i o n s.

Wireless Charging With the screen facing up, place iPhone on a compatible wirelss charger to charge.

Lightning Connector Charge iPhone and connect accessories.

Leaflet section n.2

34

Candle Leaflet

T h e C a n d l e l e a f l e t w a s d e s i g n e d to b e i m p l e m e n te d w i t h i n t h e p a c k a g i n g o f t h e d i g i ta l c a n d l e to e n a b l e u s e r s to b e t te r u n d e r s ta n d t h e s i m p l e f u n c t i o n a l i t y o f t h e p ro d u c t .

T h e f i r s t s i d e e x p l a i n s t h e p u r p o s e o f t h e p ro d u c t ; re l e a s i n g s m e l l a f te r c o n n e c t i n g t h e u s e r s ’ i P h o n e s v i a b l u e to o t h.

I t a l s o p ro v i d e s i n d i c a t i o n fo r t h e b u t to n s to s h o w h o w t h e p ro d u c t i s s w i tc h e d o n.

The second half of the leaflet suggests that the candle changes c o l o u r s d e p e n d i n g o n t h e t h e m e s o f t h e s c e n t p l a y l i s t t h a t i s s e l e c te d.

F i n a l l y, i t i s m e n t i o n e d t h a t t h e c a n d l e c a n b e c h a rg e d w i re l e s s l y u s i n g a dock.

T h e t w o l e a f l e t s w e re p r i n te d i n a c u s to m i s e d v e r s i o n to a d a p t to t h e p a c k a g i n g c re a te d.

The

Apple Candle

35

Welcome to Candle

Connect your iPhone X to play your favourite scents

Nature

Love

Home

Friendship

Switching on

Connectivity

Use the green button to switch your device on.

Connect via bluetooth to your iPhone X. Signal will be displayed if connected.

Hello Themes

Charging

Scent playlist chosen will espouse different colours according to themes.

Wireless charging when placed on dock.

36

Say Hello to iScent

P r o d u c t & Pa c k a g i n g

Say Hello to iScent iPhone

A n a p p ro p r i a te te m p l a te c o u l d n o t b e fo u n d, t h u s i t w a s d e c i d e d to u t i l i s e t h e o r i g i n a l c a rd b o a rd p a c k a g e re c e i v e d w h e n t h e c a n d l e w a s p u rc h a s e d. D u e to t h e p re s e n c e o f u n re l a te d v i s u a l s a n d d i f fe re n t c o l o u r s c h e m e, t h e p a c k a g e w a s s p ra y e d w i t h t w o l a y e r s o f w h i te p a i n t . T h e v i s u a l s d e s i g n e d w e re p r i n te d o n to w h i te s t i c ke r p a p e r re s p e c t i n g t h e m e a s u re d d i m e n s i o n s o f t h e p a c k a g e. T h e s t i c ke r p a p e r w a s t h e n p l a c e d o n t h e d e s i re d a re a s.

O v e ra l l, t h e c h a l l e n g e w a s o u t w e i g h e d b y t h e a e s t h e t i c a c h i e v e d.

iScent

A f te r d e s i g n i n g t h e p a c k a g e, a fe w c h a l l e n g e s w e re fa c e d w i t h i n e m b e d d i n g t h e v i s u a l s c re a te d i n to a te m p l a te fo r p r i n t .

iCandle

The ultimate release iScent

iScent

To b e t te r v i s u a l i s e t h e p ro d u c t s i n a m o re h o l i s t i c m a n n e r, p a c k a g i n g w a s c o n s i d e re d a n d f u r t h e r a d a p te d to t h e A p p l e a e s t h e t i c. A m i n i m a l w h i te p a c k a g e w a s i d e a te d w i t h s i m p l i s t i c m o t i f s c e n t re d w i t h i n t h e s i d e s. T h e s e m o t i f s w e re ; i m a g e o f t h e p ro d u c t , a p p l e l o g o & i S c e n t l o g o.

iPhone

The intended candle packaging visual design.

37

iPhone X packaging with intergrated iScent logo

38

Product Review Video T h e f i n a l a r te fa c t t h a t w a s c re a te d w a s a re v i e w v i d e o w h i c h i m i ta te s t h e t y p i c a l ‘ y o u t u b e r ’ w h o c re a te s d e b a te a n d d i s c u s s i o n s t h ro u g h p o s t i n g h i s o r h e r e x p e r i e n c e s a n d i n s i g h t s i n re l a t i o n to p ro d u c t s u s e d.

T h e ‘ Yo u t u b e r ’ e n a c t s a t te n d i n g t h e i S c e n t l a u n c h e v e n t . To b r i n g t h e v i e w e r i n to a re a l i s t i c a t m o s p h e re, e x t ra g ra p h i c s w e re a t ta c h e d to t h e v i d e o. O n e o f t h e m s h o w c a s e d T i m C o o k a n n o u n c i n g t h e re l e a s e of the Candle and the iPhone X. Fu r t h e r m o re, t h e e x t ra c t i o n, s h a r i n g a n d t ra n s fe r o f s m e l l to t h e C a n d l e w e re p o r t ra y e d l i v e o n c a m e ra, to e n g a g e t h e v i e w e r s, w h i l e e n a b l i n g t h e m to b e t te r u n d e r s ta n d t h e f u n c t i o n s a n d p ra c t i c a l i t i e s o f i S c e n t .

T h i s A r te fa c t i s i n d e e d s o l e - s ta n d i n g a s i t i s n o t a n e n d o r s e m e n t o f A p p l e, ra t h e r i t p u t s i n p e r s p e c t i v e a re a l - u s e r o f t h e p ro d u c t a n d i t s i m p l i c a t i o n s. I n a d d i t i o n, t h e v i d e o o f fe r s a c o m p re h e n s i v e n a r ra t i v e t h a t b r i n g s to g e t h e r a l l p re s e n te d a r te fa c t s a s i t i n v o l v e s c r i t i q u e s u r ro u n d i n g e v e r y s te p o f t h e re l a t i o n s h i p a n d i n te ra c t i o n b e t w e e n the user and iScent.

39

40

Feedback

T h e re l e a s e o f t h e p ro m o t i o n a l v i d e o o n a p l a t fo r m s u c h a s y o u t u b e, p ro v i d e d e x p o s u re a m o n g t h e p u b l i c. T h o s e w h o w e re u n a w a re o f t h e f i c t i o n a l n a t u re o f i S c e n t , c o m m e n d e d t h e i d e a a n d e x p re s s e d t h e i r d e s i re to p u rc h a s e i S c e n t .

W h e re a s, t h o s e w h o w e re a w a re o f o u r o n g o i n g s t u d y, s ta te d a p p re c i a t i o n a n d l i k i n g to w a rd s i S c e n t , l e a v i n g p o w e r f u l f i c t i o n a l c o m m e n t s a s p re s e n te d.

To f u r t h e r v a l i d a te o u r v i s i o n, f r i e n d s & fa m i l y w e re a s ke d to e l a b o ra te o n t h e v a l u e o f s m e l l to t h e m. D i v e r s e s ta te m e n t s w e re p ro d u c e d ( a s d i s p l a y e d i n p.4 2 ) . H o w e v e r, t h e c o m m o n d e n o m i n a to r a m o n g a l l t h o u g h t s w a s t h e c r i t i c a l i m p o r ta n c e o f s m e l l. T h e e m o t i o n s i t s t i m u l a te s a n d t h e s to r i e s i t c a p t u re s.

T h i s c l e a r l y s u p p o r t s o u r i n te n t o f a d v a n c i n g t h e s e n s e o f s m e l l i n to a n o v e l s p a c e, q u e s t i n g fo r d i s c u s s i o n a n d re s p o n s e s a b o u t i t s p o te n t i a l i m p l i c a t i o n s i n to t h e n e a r f u t u re.

41

“Smell represents memory, the vivid memory

“Smell has a meaning and a deep value for whom

of my mum and of the things she cooked with

does not limit himself to see the world just using

love, of my grandfathers and of my house in the

his eyes. The smell enables you to feel emotions;

country side. The smell of the rain on the soil is

smell brings back the happiest and saddest

my happy and lost childhood which I constantly

memories of life. Smell does not only stimulate the

relive every time these smells reach my senses.”

sensorial receptors, but penetrates inside your

-Alessandra

bones and therefore it is impossible to forget.”

-Leo

“I believe in the smell of the seaside, in the smell

“Smell is fundamental in our lives because it

of home-made bread on Sunday morning and

affects our body and our mind. Smell can lower

in freshly washed clothes. Smell brings with

stress, can lead to a calming effect and better

themselves feelings.”

concentration. It is a very powerful trigger of

-Carola

specific emotions and memories.”

-Federica

“Smell means memories. Sometimes a fleeting

“Smell: without it the world would not be the same.

encounter of a smell can bring back a world

Smell is everything that allows us to recognise,

sleeping within you.”

remember and live every little detail.”

-Salam

-Simona

42

Into the Future

I n c o n c l u s i o n, t h e f u t u re o f i S c e n t w a s d i s c u s s e d a n d i t s p o s i t i v e a n d n e g a t i v e i m p l i c a t i o n s f u r t h e r d e r i v e d.

T h e v a r i e t y o f a r te fa c t s p ro v i d e d c l e a r l y d e p i c t a p o s i t i v e f i c t i o n a l w o r l d, i n w h i c h s m e l l, a s s o c i a te d w i t h m e a n i n g a n d e m o t i o n s, b e c o m e s s y n o n y m o f l i g h t n e s s, e n a b l i n g t h e p u b l i c to h o l d o n t h e i r m e m o r i e s i n a n e v e r p re s e n t s ta te.

T h e n o v e l s e n s o r i a l e x p e r i e n c e n o t o n l y a l l o w s fo r p e r s o n a l i s a t i o n v i a t h e c re a t i o n o f c u s to m i s e d t h e m e d s c e n t s p l a y l i s t s, b u t c o n s e n t s t h e s h a r i n g o f u n i q u e m o m e n t s o f l i fe, t h ro u g h s c e n t s, w i t h l o v e d o n e s.

T h e i m p l e m e n ta t i o n o f i S c e n t i n to t h e n e a r f u t u re c o u l d b e f i r m l y w e l c o m e d b y t h e a u d i e n c e, g i v e n t h e i r a t ta c h m e n t to t h i s v i s c e ra l s e n s e.

S m e l l v a n i s h e s, i t i s f ra g i l e a n d e x i s t s i n t h e m o m e n t . B e i n g a b l e to re m i n i s c e t h a t m o m e n t w o u l d s p re a d h a p p i n e s s a n d c re a te a n e w c o m m u n a l s p a c e w h e re e m p a t h y i s s h a re d a n d m e a n i n g e x c h a n g e d.

S m e l l i n t h e f u t u re c o u l d b e c o m e t h e ra d i c a l b u t s t ro n g e s t m e d i u m o f c o m m u n i c a t i o n, n o n e e d e d o f w o rd s.

43

F i r s t l y, t h e s e a rc h fo r n o v e l w a y s to s to re m e m o r i e s m a y l e s s e n t h e j o y o f d i re c t e x p e r i e n c e s a s t h e y fa i l to b e e n c a p s u l a te d w i t h i n t h e m o m e n t , ra t h e r t h e c o n c e t ra t i o n i s d i v e r te d i n to s to r i n g a n d c a p t u r i n g i n fo r m a t i o n w i t h i n t h e te c h n o l o g i c a l d e v i c e ra t h e r t h a n o n e s e l f.

A d d i t i o n a l l y, c o n s ta n t c a p t u re o f s c e n t s a n d re l a y i n g i t to t r i g g e r m e m o r i e s m a y e ra d i c a te t h e u n i q u e n e s s o f t h i s e l e m e n t . T h e p o s s i b i l i t y o f s m e l l ’s l o s i n g i t s m e a n i n g w i l l b e h i g h e r, a s s e e n w i t h p h o to g ra p h s d u r i n g t h i s d i g i ta l a g e.

Fu r t h e r m o re, i S c e n t c a n p o te n t i a l l y i n c re m e n t d e p e n d a n c e o f h u m a n s o n te c h n o l o g y a n d s o c i a l - m e d i a. T h i s c a n a l s o b e e x p l o i te d to p ro v i d e s u p p o r t fo r b u s i n e s s e s a n d re s ta u ra n t i n n o v e l w a y s. I t c a n p o te n t i a l l y a t t ra c t c o n s to m e r s t h ro u g h s h a r i n g o f s m e l l t h ro u g h s o c i a l m e d i a to b u i l d a p e t i te.

F i n a l l y, i t c o u l d a l s o p o te n t i a l l y r i s k o f s m e l l s b e i n g ‘o v e r p l a y e d ’, l e a d i n g to a b o m b a rd m e n t o r c h a o s w i t h i n t h e s m e l l re c e p to r s. T h i s s t r i p p i n g a w a y e n j o y a b i l i t y a n d t h e s i n g u l a r i t y o f t h i s n o v e l e x p e r i e n c e.

44

Reflections T h i s p ro j e c t re s o n a te s m e a n i n g . M e a n i n g t h a t c a n o n l y b e c o m p re h e n d e d i f fe l t w i t h o u r b o d i e s a n d o u r s o u l s. T h e u s e o f d e s i g n f i c t i o n h a s p ro v i d e d m e w i t h t h e i m m e n s e p o s s i b i l i t y to e x p l o re u n c o m m o n p a t h s, g o i n g b e y o n d w h a t i s c o n s t ra i n e d o r d i c ta te d b y t h e p re v a i l i n g s te r i l e te c h n o l o g i c a l o u t l o o k . M y e n g a g e m e n t w i t h i n t h e c re a t i o n o f i S c e n t w a s l i v e l y, a s I c o u l d t ra n s l a te m y p e r s o n a l e x p e r i e n c e s a n d i n te r i o r fe e l i n g s i n to a c o n v e y a b l e d e s i g n p ro p o s a l.

I e n j o y e d e v e r y l i t t l e d e ta i l t h a t m o u l d e d i S c e n t ; t h e e x p e r i e n c e s s u r ro u n d i n g i t , i t s c o n c e p t u a l i s a t i o n a n d c r i t i c a l d i s c u s s i o n. i S c e n t i s t h e re s u l t o f a c o l l a b o ra t i v e s h a r i n g o f v i s i o n s, w h i c h w e re f u l f i l l e d b y o u r d i f fe re n t a n d c o m p l e m e n ta r y a b i l i t i e s. I w a s a b l e to i n te n s i f y m y g ra p h i c s k i l l s, w h i l s t c o n c e n t ra t i n g o n d e e p e n t h e c r i t i c a l v i e w p o i n t o n to t h e w o r l d. i S c e n t i s p o w e r f u l n e s s, a s i t h a s f ra m e d t h e u n d e r s ta n d i n g o f t h e ro l e o f t h e d e s i g n e r i n c u r re n t s o c i e ta l s c e n a r i o s. D e s i g n i s n o t o n l y t h e c re a t i o n o f e n d p ro d u c t s, i s t h e c o n s i d e ra t i o n o f i t s u s e r s, t h e i r e m o t i o n s, m e a n i n g a n d i n n e r n e e d s. i S c e n t i s t h e p o te n t i a l f u t u re, t h e i n q u i r y, t h e s o c i e t y ’s re l a t i o n s h i p w i t h t h e s u r ro u n d i n g w o r l d, i t i s l i fe, i n d e e d.

45

T h i s p ro j e c t h a s a u g m e n te d c re a t i v e f re e d o m, w h i l e a l l o w i n g m e to t h i n k c r i t i c a l l y b e y o n d e x i s t i n g a n d ‘ v i a b l e’ c o n c e p t s. I t e n a b l e d m e to fe e l f re e a s a d e s i g n e r. A f te r t h e c o n c e p t o f s m e l l w a s d e l v e d i n to, i t w a s i n te re s t i n g to m o u l d t h e a r te fa c t s a ro u n d p e r s o n a l e m o t i o n s w h i l s t a l s o a c c o m o d a t i n g a n d u n d e r s ta n d i n g t h e re l a t i o n s h i p o f s m e l l to o t h e r p e o p l e. T h e f re e d o m to c h o o s e t h e m e d i u m o f a r te fa c t s a l l o w e d m e to i n te g ra te f i l m, a s I t r u l y b e l i e v e i n t h e p o w e r o f v i s u a l m e d i a. I w a s a b l e to c re a te f i l m s i n c o r p o ra t i n g a fa l s i f i e d re a l i t y w h i c h h o n e d m y c re a t i v e s k i l l s s u r ro u n d i n g f i l m e d i t i n g a n d c i n e m a to g ra p h y.

Fu r t h e r m o re, t h i s p ro j e c t i n d e e d g a v e m e t h e o p p o r t u n i t y to h a r n e s s v a r i o u s o t h e r s k i l l s i n c l u d i n g p ro d u c t p h o to g ra p h y, I l l u s t ra to r to c re a te s e a m l e s s i l l u s t ra t i o n s a n d g ra p h i c s to b e t te r c o m m u n i c a te t h e p ro d u c t d e ta i l s.

I n re t ro s p e c t , I fo u n d d i f f i c u l t i e s w i t h i n u t i l i s i n g A d o b e A f te r E f fe c t s to c re a te e f fe c t i v e m o t i o n g ra p h i c s. To e x te n d t h e a r te fa c t s I w o u l d p o te n t i a l l y u t i l i s e m o t i o n g ra p h i c s to b e t te r i m p l e m e n t t h e re l e a s e o f t h e ra d i c a l i n n o v a t i o n.

I n c o n c l u s i o n, t h e s u c c e s s o f t h e p ro j e c t d e p e n d e d o n t h e e f fe c t i v e c o l l a b o ra t i o n i n s t i l l e d a n d t h e e x i s te n c e o f m u t u a l v i s i o n s. W i t h o u t w h i c h, a n a l te re d re a l i t y c o u l d n o t h a v e b e e n c re a te d.

46

Bibliography C o u l to n, P. , L i n d l e y, J. , S t u rd e e, M . a n d S te a d, M . ( 2 0 1 7 ) . D e s i g n F i c t i o n a s Wo r l d B u i l d i n g . [ o n l i n e ] Av a i l a b l e a t : h t t p : / / f i l e : / / / U s e r s / s a ra d a n g e l o / D o w n l o a d s / 1 1 2 6 4 C o u l to n R . p d f [ A c c e s s e d 2 5 M a r. 2 0 1 9 ] .

J o n e s, J. ( 2 0 1 6 ) . S m e l l o f D a ta f ra g ra n c e a l e r t s i n te r n e t u s e r s to p r i v a te d a ta l e a k s. [ o n l i n e ] D e z e e n. Av a i l a b l e a t : h t t p s : / / w w w.d e z e e n. c o m / 2 0 1 6 / 1 0 / 1 2 / s m e l l - d a ta - d e s i g n - s c e n t - a l e r t - i n te r n e t - u s e r s - s e c u r i t y - l e a k s - te c h n o l o g y - l e a n n e - w i j n s m a / [ A c c e s s e d 2 5 M a r. 2 0 1 9 ]

Ke r m o d e, M . ( 2 0 14 ) . I O r i g i n s re v i e w – s o u l - s e a rc h i n g s c i - f i f i l m. [ o n l i n e ] t h e G u a rd i a n. Av a i l a b l e a t : h t t p s : / / w w w.t h e g u a rd i a n.c o m / f i l m / 2 0 14 / s e p / 2 8 / i - o r i g i n s - re v i e w - s o u l - s e a rc h i n g - s c i - f i [ A c c e s s e d 2 5 M a r. 2 0 1 9 ] .

Wa i n w r i g h t , O. ( 2 0 1 3 ) . S c e n to g ra p h y : t h e c a m e ra t h a t re c o rd s y o u r fa v o u r i te s m e l l s. [ o n l i n e ] t h e G u a rd i a n. Av a i l a b l e a t : h t t p s : / / w w w.t h e g u a rd i a n. c o m / a r ta n d d e s i g n / a rc h i te c t u re - d e s i g n - b l o g / 2 0 1 3 / j u n / 2 8 / s c e n to g ra p h y - c a m e ra - re c o rd s - s m e l l s - m e m o r y [ A c c e s s e d 2 5 M a r. 2 0 1 9 ] .

47

48