RAJA LUTH HASAN RAJA LUTH HASAN
about me.
The Name is Raja Luth Hasan. My parents gave me that name when i was born in Jakarta, 23 July 1995. Raja means king. the meaning of my name is the one who can lead, the one who will win, the one who will reach the top. I am a passionate and optimistic person. Not giving up till i reach what i targeted before. as a graphic designer, i am very passionate in logo designing, 3d modeling, and also shoe designing. can’t live without design, music and jokes. Respect is very important for me. I like to see person who can respect others the way they should be. i love myself and i love people that loves me. My mother is the one who keeps me making myself better and better, she is the one that being the motivation for me to reach my goal to be a great designer, successful entrepreneur, and phenomenal musician.
5,5X
3X
5X5
2X
X
X
3X
PERSONAL IDENTITY
2,5X
11X
6X 0,5X X
RAJA LUTH HASAN GRAPHIC DESIGNER
RAJA LUTH HASAN
2X
GRAPHIC DESIGNER
X
R
COLOR PALLETE
#8f8053
FONTS
INTREPID EXTRABOLD
ABCDEFGHIJKLMNO PQRSTUVWXYZ
FUTURA LT HEAVY
A BCDEFGHIJKLMN PQRSTUVWXY Z
FUTURA LT REGULAR
ABCDEFGHIJKLMNO PQRSTUVWXY Z
INTRODUCTION/HIGH+LOW
SKETCH/PROCESS
O
#a3915f
#303030
INTRODUCTION/HIGH+LOW BRAND IDENTITY/ STATIONERY
BRAND IDENTITY/ BOOK CONCEPT
“ Stability is all that we are looking for...”
the explanation
the “High” and “Low” are the two frequencies that very important in creating such beautiful simphony in music. the stability between the two is very affecting the beauty and also the dynamic of a song or sounds. It also represents the two phase of human life. The High phase represent the good times, smiles, laugh and success . The high phase is the thing that all human kind try to get in their life. But, to get to the High phase. All of us has to strive first in the Low phase in our own journey. but that’s the exact meaning of living our life. The Adventure of going through those phases are the thing that make us more human and will make our success become more meaningful, beautiful, memorable , and also interesting. It is pointless for a human to only have one of the phase in his/her life. In my life, i have been through those two phases and untill today i’m still striving to create the stability in my self, so based on
INTRODUCTION/HIGH+LOW
MANUAL
2D DESIGN / NIRMANA
NIRMANA
manual design
objective To create unique dimensional art using monochrome color challenge creating illusions from 2 dimensional art. lecturer : Wildan Hanif
MANUAL/HIGH+LOW
class : 2D Design
year : 2014
tools : pencil and marker
solution i made the depth illusions and twist illusions.
2-3
2D DESIGN / NIRMANA
the Process
MANUAL /HIGH+LOW
4-5
MANUAL /HIGH+LOW 2D DESIGN / NIRMANA
DRAWING / PRESUNIV SKETCH lecturer : Devia Wahyu
class : Drawing
year : 2014
tools : pencil
PRESIDENT UNIVERSITY SKETCH manual design
objective To create the sketch of President University. challenge creating the 2 point perspectives sketch. solution the sketch was made using left and right point perspective.
MANUAL /HIGH+LOW
8-9
MANUAL /HIGH+LOW DRAWING / PRESUNIV SKETCH
SKETCH / SNEAKERS DESIGN
SNEAKERS SKETCH
lecturer : -
class : -
MANUAL /HIGH+LOW
year : 2016
tools : pencil
12-13
ADV&BRANDING/HIGH+LOW SKETCH / SNEAKERS DESIGN
ADVERTISING AND BRANDING
ADVERTISING/ MASKER SEHAT
MASKER SEHAT
(Public Service Announcement)
objective create a public service announcement based on our topic and issues
challenge the PSA has to be relevant with the issues nowadays.
solution i did some research for the issues that needed to be discussed, and finally came up with the issues of polution in big cities like Jakarta, Bekasi and others. how it affects the health of people,not only adult but also children.
lecturer : Satya Yudha
class : VCD 4
ADV&BRANDING/HIGH+LOW
year : 2015
tools : Illustrator,Photoshop.
18-19
ADVERTISING/ MASKER SEHAT
The series
ADV&BRANDING/HIGH+LOW
20-21
ADVERTISING / CAMPINA
CAMPINA ICE CREAM
lecturer : David Joachim
class : Advertising year : 2015
tools : Photoshop.
(Advertisement)
objective create a unique advertisement for one brand.
challenge the advertisement has to be attractive.
solution i used the issue of “ice cream as woman’s favorite”.
ADV&BRANDING/HIGH+LOW
22-23
ADVERTISING / CAMPINA
The series
ADV&BRANDING/HIGH+LOW
24-25
ADVERTISING / ART N CRAFT
ART N CRAFT
(Public Service Announcement)
objective create a public service announcement based on our topic and issues
challenge the PSA has to be relevant with the issues nowadays.
solution its about the issue of household waste that increasing nowadays, so i decided to chose the issue about promoting the art and craft that could reduce the waste.
ANC AR T N CR AF T
lecturer : ADV&BRANDING/HIGH+LOW
class : VCD 4
year : 2016
tools : Photoshop.
26-27
REBRANDING/ JAMBI TV
lecturer : Yan Riyadi
class : Motion Graphic
year : 2015
tools : Illustrator,Photoshop,Premiere
JAMBI TV REBRANDING
ADV&BRANDING/HIGH+LOW
28-29
REBRANDING/ JAMBI TV
about JAMBI TV
JAMBI TV
rebranding concept
Jambi TV is a first regional private television station Jambi Province.Jambi TV range includes the city of Jambi, Jambi Muaro, Batang district, and surrounding areas. Jambi TV broadcast for 18 hours, from 06.00 pm until 24.00 pm. The television stations are members of the Jawa Pos TV network
objective creating a redesign concept of Jambi TV
challenge In depth research of Jambi TV objectives, origins, and people’s demands are required during execution of this rebranding project to achieve a better result.
solution I have done my research on Jambi TV, after knowing their main objectives and also people’s demand I decided to create a new concept which is simpler and can depict the image of the TV channel as the leading local tv in Jambi.
ADV&BRANDING/HIGH+LOW
30-31
logo proportion and color
16x
x
8,5x
#0c589f
#094f8e
#a8258b
REBRANDING/ JAMBI TV
x
#7f2770 logo alternatives
#616364 ADV&BRANDING/HIGH+LOW
#5b5c5e 32-33
REBRANDING/ JAMBI TV
stationery design
ADV&BRANDING/HIGH+LOW
34-35
REBRANDING/ JAMBI TV
JAMBI TV Video Bumper (watch here for full video) https://www.youtube.com/watch?v=BtwnHhwIqrU
ADV&BRANDING/HIGH+LOW
36-37
REBRANDING/ JAMBI TV
broadcast display ADV&BRANDING/HIGH+LOW
38-39
BRANDING/ WEELY
ride free ride fun.
lecturer : -
year : 2016
tools : Illustrator,Photoshop
WEELY BRANDING WEELY is an gps application which focusing on 2 wheels vehicle. the application embrace us to use bicycle or motorciclye rather than cars or other kind of vehicle. the main goal is to reduce the traffic jam issues in big cities such as jakarta. it features shortcut and also as an advisor for our riding trip. it also shows narrow paths that only can be reached by motorcycle of bicycle. but weely also has the feature for the cars.
ADV&BRANDING/HIGH+LOW
40-41
logo proportion and color
BRANDING/WEELY
18x
6x x 2x
WEELY
#23b04f
branding concept
objective creating a brand new design concept of weely.
challenge In depth research of the people’s demands are required during execution of this rebranding project to achieve a better result.
solution i have done research for people’s demands and other gps application.
ADV&BRANDING/HIGH+LOW
42-43
BRANDING / WEELY
WEELY USER INTERFACE
ADV&BRANDING/HIGH+LOW
44-45
BRANDING / KABO
lecturer : -
year : 2016
tools : Illustrator,Photoshop
KABO BRANDING as a new Basketball team in West Sumatra,Indonesia. Kabo needs to show their competitors that the team is strongly established. the team also need recognition for their identity as the basketball team that representing West Sumatra. ADV&BRANDING/HIGH+LOW
46-47
BRANDING / KABO
KABO
branding concept
objective creating a strong identity concept of kabo.
challenge In depth research of the people’s demands are required during execution of this rebranding project to achieve a better result.
solution i have done research for people’s demands and other gps application.
#090a0b #991d20
ADV&BRANDING/HIGH+LOW
#a61f23
#e2e3e3
#ffffff
48-49
BRANDING / KABO
KABO OFFICIAL JERSEY
ADV&BRANDING/HIGH+LOW
50-51
LOGO COLLECTIONS
objective to show the logos that i’ve worked on.
challenge REBRANDING/ JAMBI TV
creating the logo that fits with the specifications that had been given by the clients.
ACTION Stands for Active, Dedicative, and Honor, Action is one of cabinet that compete to occupy positions of Executive Student Organization year 2014 in President University, their vision itself is to organize events in the university and to convey the aspirations of students. i decided to create a bold logo, which could represent their vision and images as a cabinet which take decisive actions, sprightly, and trustworthy.
POWER MAGZ
#e32240
#252623
POWER Magz is a monthly magazine covering rap/hip-hop music and culture, streetwear, sneakers, cars, lifestyle, and the arts. The logo itself was made to show the simplicity and also the feel of urban lifestyle which is the character of the magazine.
#2a2829 ADV&BRANDING/HIGH+LOW
52-53
BRANDING / LOGO COLLECTIONS
KOPI AAA KOPI AAA is a coffee brand from Jambi, Indonesia. the company has been running their business since 1966. The company produces high quality of coffee, but the brand is having the problems in the marketing since they couldn’t handle the competitions between other brands. so i decided to modernize the brand.
#6e1211
SIGINJAI METRO MUSIC FESTIVAL SMMF is a music festival in that take place in Jambi,Indonesia. it is held on summer. the purpose of the event is to embrace the creativity of young talents in Jambi, as the way to promote the city, and also as a new concept of entertainment for the people. to create the logo to be fit with the objectives of the event i decided to add “tropical elements” in the logo and also the “angsoduo” or the two swans as it is the symbol of the city.
#181b18 #dfe0e0
#e2e3e3 #2b9947 #50b84d #f8ea10 #efbd1b
ADV&BRANDING/HIGH+LOW
54-55
BRANDING / LOGO COLLECTIONS
HOME SECURITY
UNITED LONG JHON UL Ji s a company that runs in home securi ty. they sell home security systems. the idea of the logo is to show the initials of the company and also the image of secu ring wich represented by the shape of “shield” .
DREAM LAND PRODUCTION This logo was made for the Event Organizer Dreamland Prod. the client was asking that i made it to show the creativity and uniqueness of the event organizer itself.
#f69623
ADV&BRANDING/HIGH+LOW
#fcd737
#231f20
56-57
BRANDING / LOGO COLLECTIONS
Sushi
PARAO
ADV&BRANDING/HIGH+LOW
58-59
PACKAGING
PACAKAGING / A CUP OF JAVA
A CUP OF JAVA
packaging redesign
objective redesign the logo and packaging of an Indonesian coffee brand “A CUP OF JAVA”.
challenge A cup of java is a coffee brand and coffee shop that serves a variety of drinks, suitable to be enjoyed at leisure. in the other hand the prices of the coffee itself isn’t suit with the design that was applied. therefore the design needs to be match with the price range
solution the old branding of a cup of java was a little bit outdated. so the idea of the design is to make it fresh, simple, and modern without forgetting to make the brand looks classy.
PACKAGING /HIGH+LOW
#3e4543 #44273a #6d335e
#8547ad
#d25459 #e16a2d
#e1854f
#e0a36c
#dfb6c8
62-63
PACKAGING / A CUP OF JAVA
tumbler
lecturer : David Joachim
PACKAGING /HIGH+LOW
class : Packaging
year : 2015
tools : Illustrator,Photoshop
64-65
coffee bag zipper
PACKAGING / A CUP OF JAVA
coffee cup
PACKAGING /HIGH+LOW
66-67
PACKAGING / A CUP OF JAVA
supervisor’s polo shirt
barista’s apron
PACKAGING /HIGH+LOW
cap
68-69
PACKAGING/ OSAMA SUSHI
OSAMA SUSHI
Chopstick packaging design
Sushi
objective to create a chopstick packaging design of one brand.
challenge the brand can be a real brand name or an artificial brand.
solution
#ed1c24
#000000
#fad87b
i decided to create a new artificial brand to widen the inspiration for the chopstick packaging design. but in consequences i had to establsih a new idea and concept of the brand to.
the concept OSAMA sushi is a midle class restaurant that serves kinds of sushi and seafood which the target of the marketing is highschool students and college students. Osama is the place where teens could hang out and eat with their friends without thinking too much about the price.
PACKAGING /HIGH+LOW
70-71
PACKAGING/ OSAMA SUSHI
lecturer : David Joachim
PACKAGING /HIGH+LOW
class : Packaging
year : 2015
tools : Illustrator,Photoshop
72-73
3D MODELING
3D MODELING / SPEAKER MONITOR
lecturer : -
class : -
year : 2015
3D MODELING /HIGH+LOW
tools : 3DS MAX
76-77
3D MODELING /HIGH+LOW
78-79 3D MODELING / SPEAKER MONITOR
3D MODELING /HIGH+LOW
80-81 3D MODELING / SPEAKER MONITOR
MAGAZINE / POWER MAGZ EDITORIAL /HIGH+LOW
84-85
MAGAZINE / POWER MAGZ
POWER MAGZ
Magazine Design
objective to create a self made brand magazine.
challenge create a magazine that focusing on my interest or hobby with good layout design and typography.
lecturer : Hermanto Laksana
EDITORIAL /HIGH+LOW
class : Desktop Publishing
year : 2015
tools : Illustrator,Photoshop
86-87
MAGAZINE / POWER MAGZ EDITORIAL /HIGH+LOW
88-89
MAGAZINE / POWER MAGZ EDITORIAL /HIGH+LOW
90-91
MAGAZINE / POWER MAGZ EDITORIAL /HIGH+LOW
92-93