App Store Localization: Easiest Way to Reach Global Audience
Author Name: Rajiv Kumar Email: rajiv.kr.147@gmail.com Date: 6th July 2016
App Store Localization: Easiest Way to Reach Global Audience Abstract Mobile app stores have officially gone global, and the next person to download your app could be located anywhere. But while your app may be globally available, it may not be global-ready. Today, localizing apps for key audience segments is a must. This is true for both iOS app localization and Android app localization. The Apple App Store distributes to over 150 countries in over 40 languages. What is App Store Localization? Localization is the process of rendering the content of your app into multiple languages. It is a crucial step to acquire overseas users from over 150 countries via Apple’s iTunes App Store. Using iTunes Connect, you can indicate whether your app is available in all territories or specific territories. Then you customize your app for each target market that you want to support. Users are different countries and speak different languages, want to use your app in a language they understand and see dates, times, and numbers in familiar, regional formats. Importance of App Store Localization Localizing apps for your target audience is good business practice, but it’s also a process that demands a clear business case before companies can invest the required resources. For any colleagues that still need convincing, here are just a few of the reasons why app localization deserves a place in mobility plans: •
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90% of mobile device activity now occurs within apps, as opposed to browsers. Worldwide mobile app revenues will rise from $51 billion in 2016 to $101 billion in 2020. At that time, consumers across the APAC and EMEA regions will combine to generate 3.8x as many mobile app downloads as their counterparts in the Americas.
Best tools for App Localization •
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Jargon (https://usejargon.com/) o Jargon is built by mobile devs, for mobile devs. o It help you to make every aspect of the localization initiative easier. o Ship your app in any language (SDK) iCanLocalize (https://www.icanlocalize.com/site/) o iCanLocalize is a self-managed translating service, which connects professional translators with clients. o It specializes in software localization and website translation – making it oriented for small businesses . Applingua (https://applingua.com/) o Applingua help developers the world over translate their apps into different languages and reach iOS, OSX & Android App Localization Service. OneSky (https://www.oneskyapp.com/) o Simplify Your Localization Workflow While Enhancing Translation Quality. o Get your apps & websites translated just place order and experts will starts. PO Editor (https://poeditor.com/) o Poedit (formerly poEdit) is a Shareware and cross-platform gettext catalog (.po file) editor to aid in the process of language localisation. o Poedit is the best translations editor for translating apps and sites (that use gettext) . o it is Free online software localization tool. Acclaro (http://www.acclaro.com) o Acclaro is a global translation and localization firm that helps the world’s leading brands succeed across cultures. o Acclaro offers a full range of services for creating and maintaining multilingual marketing campaigns, websites, documents and software. Babble-on (http://www.ibabbleon.com) o Babble-on are a close team of translators that obsess over every accént mark and ñ. o They’ll work with you through the whole localization process.
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LocalEyes (http://localeyes.com/) o Apps are everywhere, and for a reason: they are smart, they are easy to use and they are portable. That’s why they are being developed and sold all over the world, and have thus made their way into the localization scenario. LocTeam (http://www.locteam.com/) o LocTeam is a multilingual language service provider delivering comprehensive app translation, Mac and iOS software localization, marketing and document translation, website localization, as well as book and eBook production, design and translation services to an international client base. o Localize iOS and Mac OS X apps Gengo (https://gengo.com/) o Gengo is a web-based human translation platform headquartered in Tokyo. The platform currently draws from a network of approximately 10,000+ pre-tested translators working across 34 languages. o Gengo provides fast, affordable and quality translations by native speakers located worldwide. Wordcrafts (https://www.wordcrafts.de/) o It’ll teach your app how to speak to users in up to 27 languages. o Wordcrafts is here since the birth of the very first iPhone SDK. LingoTip (http://www.lingotip.com/translate/en/apps-translation) o It helps you to translate your app in different languages and reach globally. A LingoTip translator familiar with your users’ lingo will quickly and accurately translate your app, so you can start marketing your new app to new customers. Smooth Localize (http://smoothlocalize.com/) o The cheapest and easiest way to localize iOS apps. Just 4¢/word for expert human translation! 0.1¢/word for automatic translation. o Just drag in your files! Localize your iOS app cheaply and quickly Transfluent (https://www.transfluent.com/en/) o Transfluent is the easiest way to get professional translations in over 120 languages.
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Transfluent is the ultimate high-tech solution for language translations in social media, web, and apps. They do what traditional translation companies cannot – fast, dynamic, and yet, high quality. Easily translate your app by using Transfluent’s API.
DYS Translations (http://dystranslations.com/) o DYS Translations is a leading innovator and provider of translation and localization services for computer and mobile applications. o DYS Translations continually improves Internet translation with features designed to provide a seamless experience for consumers. o They provide video game translation and localization services. Verbalizeit (https://www.verbalizeit.com/) o The service takes just 15 seconds to put mobile users in touch with a human translator fluent in both English and any of 11 other languages. o It is best human powered translation. Ackuna (http://ackuna.com/) o Ackuna is the world’s biggest free translation crowdsourcing platform for mobile apps (iPhone, Android, or Blackberry), websites, software and documents. o Over 90 languages such as Spanish, French, German, Japanese, Italian, Russian are supported. o Free crowdsourced translation service.
How do I localize an iTunes store product page? 1. Add a new language 1. 2. 3. 4.
In iTunes Connect, go to “My Apps” Choose the app that you want to localize. Select the appropriate languages in the right panel. You’ll have lots of choices! The iTunes App Store currently supports 28 languages.
2. Input the translated metadata for your chosen language. 1. You’ll be asked for the following items: o Name (character limit: 255) o App Description (character limit: 4000) o New in this Version (character limit: 4000) o Keywords (character limit: 100) o In-App Purchases o Display name: 75 bytes o Description 255 bytes o Screenshots
2. Keep in mind that you’ll only be able to see the option to enable a non activated languages if your app is in an editable state (see a list of editable states here). If your app is NOT in an editable state, you can still modify the metadata of the languages that are already activated. But you can only add a new language if you create a new version.
3. If you want to localize details on your in-app purchases, please go to “In-App Purchases” on your app page. Choose an in-app purchase, and click “Add Language”. Then input the localized name and description of the in-app purchase.
How do I localize my Google Play store product page? Google Play supports 52 different languages—everything from Afrikaans to Hindi to Zulu. 1. Select your app at the Developer Console
2. Select the languages you would like to add, and click “Save.”
3. At “Store Listing”, choose “Add your own translation text”
4. As you add languages, you’ll see them added to your store listing. Plug in your translations and localized visuals for each language.
Items 1. Title (character limit: 30) 2. Description (character limit: 4000) 3. Recent Changes (character limit: 4000) 4. Promo Text (Character limit: 80 characters) 5. In-App Purchase Product § Display name (character limit: 55) § Description (character limit: 80) 5. Click “Save and publish” when finished. Learn iOS and Android App Localization • http://www.ibabbleon.com/iphone_app_localization.html • https://www.oneskyapp.com/academy/learn-ios-localization/ • http://code.tutsplus.com/tutorials/how-to-localize-an-android-application-cms-22154 • https://developer.android.com/training/basics/supportingdevices/languages.html
References: http://www.appannie.com/ https://www.appannie.com/landing/forecast/ http://www.appfillip.com/