Mobile app stores have officially gone global, and the next person to download your app could be located anywhere. But while your app may be globally available, it may not be global-ready. Today, localizing apps for key audience segments is a must. This is true for both iOS app localization and Android app localization. The Apple App Store distributes to over 150 countries in over 40 languages.
Localization is the process of rendering the content of your app into multiple languages. It is a crucial step to acquire overseas users from over 150 countries via Apple’s iTunes App Store. Using iTunes Connect, you can indicate whether your app is available in all territories or specific territories. Then you customize your app for each target market that you want to support. Users are different countries and speak different languages, want to use your app in a language they understand and see dates, times, and numbers in familiar, regional formats.
