DESIGN STORIES B Y
R A J S H E K H A R
D A S S
DESIGN BELIEF I believe design is a tool that gives humans a platform to look at problems as opportunities. When we were younger, we all use to approach anything with curiosity and do strange things to understand it, or the situation and come up with some crazy and some creative solutions. But, as we grow older we lose that creative freedom of expression. We stop doing those strange things because we think what the world would say. Some face bad experiences and forget how they use to have empathy for everything around, some loose the curiosity in the race to achieve and follow rules and some lose the boldness to do anything in the fear of being judged. But to me, these are real design process. Those who retain their childish nature or let’s say the real natural instincts for curiosity, have no fear of being judged and live for the opportunity to care for others and solve problems to make this world a better place, they become designers. Well, I think they become future world leaders. D E S I G N
T H I N K I N G
1st Place at SIAM Design Challenge 2015
HOMAGE
E N Z O
F E R R A R I
The challenge was to design a Ferrari on a Hyundai Velocity chassis. The ideas was to pay homage to Enzo Ferrari, the character of my design is inspired by his personality.
R U T H L E S S . E M O T I O N A L . P R I D E . S T R O N G
S T R O N G
P E R S O N A L I T Y
P E R S O N A L I T Y
EXTERIOR Mr. Enzo’s character was captured through abstract forms, which were then used to sculpt the car. We can still see the strong facia, emotional surfaces and the pride to aunt the engines E N Z O
F E R R A R I
F L A U N T
I L L U S I O N
INTERIOR The interior was inspired from the ow and dynamics in the nature. Since the dashboard is the most visible element once inside the idea was to sculpt it as ant arti fact inspired from Ferrari F1 lineage.
F 1
S C U L P T U R E
USER EXPERIENCE The intention was to create a unique younster environment in the interior where there could be more communication and a set up for friends to have fun.
E N Z O
F E R R A R I
02
SPORT LUXURY
Luxury interior for a sports 4 door saloon
LUXURY The challenge was to reimaging the sports luxury in a given package. The direction choosen was high tech and futuristic luxury experience.
F U T U R E
L U X U R Y
PERFECT SYMBIOSIS
M A R R A I G E
Good and Evil Male and Female
O F
T W O
E X T R E M E S
Past and Future Sky and Water
River and Mountain
INTERIOR
01 S E L E C T E D
02
03
RURAL COMMUTER
I lead a team 6 designers to work on a collaborative project with Tata Motors. We won several awards.
FIELD RESEARCH We had a challenge to redeďŹ ne the way Indians use public transportation. Our solution was to meet and understand all the stake holders involved in the system and show empathy to cater to their needs creatively.
P R O B L E M S I N S I G H T S
S E L E C T E D
EXTERIOR After understanding the users we designed 3 directions for three dierent users. Our mentors decided to take the rural concept ahead.
S I N G L E
U S E R
F A M I L Y
U S E R
R U R A L
U S E R
INTERIOR DETAILS
S T Y L I N G
I N T E R G R A T E D
E R G O N O M I C S
D E S I G N
R E P L I C A T E D
P A R T S
INTERIOR SEATS
P A S S E N G E R
S E A T S
D R I V E R
S E A T S
After understanding the users we designed 3 directions for three dierent users. Our mentors decided to take the rural concept ahead.
INTERIOR CONCEPT The idea was to capture the essence of Indian design in the most simplistic way. But yet achieve intuitive funtional solutions.
L I G H T
A N D
S I M P L E
INDIAN DESIGN Our goal was to achieve a unique Indian design language in industrial design to celebrate our unique vibrant culture with its users.
C U L T U R A L I N F L U E N C E
EXTERIOR DETAILS We meticulously designed every details on the vehicle inspired by indian culture symbolisms. Every part was designed for speciďŹ c functional solution for smart usage.
L I G H T S
S M A R T
R O O F C O V E R
S I D E
V I E W
M I R R O R
CONCPET STORY 01 03
02 04
04
SUPER YACHT
Award winning design created for Bozca Designs
SENSUAL LUXURY As a car designer I imagined to make yachts more sensual. I wanted to show luxury to be more romantic and beautiful. It’s a pride which needs to be fulďŹ lled with exotic feeling.
S E N S U A L
F O R M S
EXTERIOR
EXPLORE THE VALUE OF LUXURY # T R A V E L I N S T Y L E
E N Z O
F E R R A R I
EXTERIOR DESIGN Aiming the upstate and luxury lovers, the styling is very sleek, modern and amboyant. The exterior aesthetics are inspired from clean, sophisticated shapes of luxury products. The idea was bundled into a dramatic shape designed for the near future, thus propose advanced design S A R C O
S U P E R
Y A C H T
INTERIOR The idea was to get a perfect balance between futuristic clean design and current luxury feel.
M A S T E R
B E D R O O M
INTERIOR I designed every single detail on the yacht’s interior, created bill of material for all the parts that need to be procured and ďŹ tted according to the design.
W A S H R O O M
D E S I G N
EXCAVATOR The challenge was to design interior that is not intimidating but makes ones work environment more welcoming and safer.
H E A V Y
M A C H I N E R Y
WHY ME? I am self-disciplined, sincere and have a strong desire to perform to the best of my abilities. I have 8+ years hnology, practicality, market demand and aesthetics of high end car brands. And Design is my life.
E D U C A T I O N
Management Master in Transportation Design DSK, International School of Design, Pune | 2012-2015 Diploma Automobile Engineering Dr. T.M.A Pai Polytechnic, Manipal | 2004-2007 Higher Secondary Schooling, Bombay Scottish School, Mumbai | 2003
A W A R D S W O R K
SIAM ADC 2013 | FINALIST Volkswagen Design Contest 2014 | WINNER I Design award 2014 | GOLDEN SIAM ADC 2014 | WINNER Honda Design Contest Asia PaciďŹ c 2015 | BRONZE Pune Design Festival 2015 | WINNER A Design award 2015 | BRONZE Car Design Award 2015 | FINALIST ISDI Design Mela 2016 | SECOND Pune Design Festival 2016 | WINNER RSA Design Award 2016 | FINALIST DesignCars2Win 2017 | WINNER DesignCars2Win 2017 | WINNER Local Motors The future of mobility 2017 | THIRD and NARRATIVE AWARD Local Motors Dynamic Form Lifestyle Device 2018 | THIRD Local Motors Mobility (n.): Moving Life 2018 | WINNER
E X P E R I E N C E
Lead Designer Jomec Automotive | Shanghai | May 2018 - Present Senior Designer Zeuva Technologies | Mumbai | May 2018 - Present Yatch Designer BOZCA Design | Turkey | January 2016 - October 2016 Intern Designer TATA Motors | Pune | May 2015 - November 2015 Intern Designer TATA Elxsi | Pune | September 2013 - January 20 14 Sales Executive BOZCA Design | India | January 2016 - October 2016 Sales Executive TATA Motors | India | May 2015 - November 2015 Service Advisor TATA Elxsi | India | September 2013 - January 2014 Maintainance Engineer L&T | India | September 2013 - January 2014
S K I L L S
THANK YOU FOR YOUR TIME! R A J S H E K H A R
D A S S
Creative designer, experienced in transportation design and solutions
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