Career Advisor For Naukri.com (UX/UI)

DEGREE PROJECT FRESHER JOBSEEKERS Sponsor : InfoEdge (Naukri.com), Noida

Volume : 1 of 1 STUDENT : RAJU KUMAR PROGRAMME : Masters of Design (M. Des)

GUIDE : NIJOO DUBEY

2017 INTERDISCIPLINARY DESIGN (DESIGN FOR RETAIL EXPERIENCE)

1 | Raju Kumar | M. Des |Design for Retail Experience| Graduation Project

2 | Raju Kumar | M. Des |Design for Retail Experience| Graduation Project

The Evaluation Jury recommends RAJU KUMAR for the Degree of the National Institute of Design IN INTERDISCIPLINARY DESIGN (DESIGN FOR RETAIL EXPERIENCE)

herewith, for the project titled "FRESHER JOBSEEKER’S" on fulfilling the further requirements by*

Chairman Members :

Jury Grade : *Subsequent remarks regarding fulfilling the requirements : This Project has been completed in _____24___________ weeks.

Activity Chairperson, Education

3 | Raju Kumar | M. Des |Design for Retail Experience| Graduation Project

4 | Raju Kumar | M. Des |Design for Retail Experience| Graduation Project

ORIGINALITY STATEMENT: I hereby declare that this submission is my own work and it contains no full or substantial copy of previously published material, or it does not even contain substantial proportions of material which have been accepted for the award of any other degree or final graduation of any other educational institution, except where due acknowledgment is made in this graduation project. Moreover I also declare that none of the concepts are borrowed or copied without due acknowledgment. I further declare that the intellectual content of this graduation project is the product of my own work, except to the extent that assistance from others in the project’s design and conception or in style, presentation and linguistic expression is acknowledged. This graduation project (or part of it) was not and will not be submitted as assessed work in any other academic course.

Student Name in Full:

RAJU KUMAR

Signature: Date:

COPYRIGHT STATEMENT I hereby grant the National Institute of Design the right to archive and to make available my graduation project/thesis/dissertation in whole or in part in the Institutes Knowledge Management Centre in all forms of media, now or hereafter known, subject to the provisions of the Copyright Act. I have either used no substantial portions of copyright material in my document or I have obtained permission to use copyright material.

Student Name in Full:

RAJU KUMAR

Signature: Date:

5 | Raju Kumar | M. Des |Design for Retail Experience| Graduation Project

Develop ecosytem for fresher jobseekers for Naukri.com.

Requirement Gathering - Research - Persona Development - Journey Map - Bucketting - Concept Generation - High Fidelity Wire frame - Layout & Interface design

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Copyright Š 2015 - 2016 Student document publication, meant for Private circulation only. All rights reserved.

M.Des, Design for retail experience, 2015 - 2017, National Institute of Design, R & D Campus Bangalore, India.

No part of this document will be reproduced or transmitted in any form or by any means, electronically or mechanically, including photocopying, xerography, and videography recording without written permission from the publisher, Raju Kumar and National Institute of Design.

All illustrations and photographs in this document are copyright Š 2015 - 2016 by respective people / organizations.

Designed by : Raju kumar E-mail: raju_k@nid.edu Processed at : National Institute of Design (NID) R & D Campus Bangalore - 380007 Karnataka, India http://nid.edu Printed digitally at Bangalore, India, June 2018

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Contents

O1

O2

INTRODUCTION

12

1.1 About NID 1.2 About Sponsor 1.3 About Naukri.com 1.4 About infoedge management 1.5 About Design for Retail experience 1.6 About Guide 1.7 Offer Letter 1.8 Project Proposal 1.9 Project Timeline 1.10 Selection Ux Project 1.11 Design Challenges

DISCOVER

26

2.1 Brainstorming 2.2 Mind Mapping 3.3 Secondary research 4.4 Comparative analysis 5.5 Primary research 6.6 User Interview

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O3 O4 O5

HEURISTIC EVALUATION

66

PRINCIPLE OF MATERIAL DESIGN 70 DEFINE

74

5.1 User persona 5.2 User journey 5.3 Bucketting

O6

DESIGN & ITERATE

104

6.1 High Fidelity Wireframes 6.2 Initial Phase (Ideation) 6.3 Second Phase (Ideation)

O7

STUDY OF COLOR - BRANDING EMOTIONS HUMAN PERCEPTION 128

O8

USER INTERFACE

O9

CONCLUSION

134

158

10

EXPERIENCE LETTER

11

ACKNOWLEDGEMENT

162

164

9.1 Reflections 9.2 Bibliography 9.3 Experience Certificate

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About NID The Business Week, USA has listed NID as one of the top 25 European & Asian programmes in the world. In 1957 the Government of India requested the Ford Foundation to invite Charles and Ray Eames to visit India.

The Eames Report defined the underlying spirit that would lead to the founding of NID and beginning of design education in India. NID was established in 1961, and has been a center for design education, practice and research since then. The National Institute of Design (NID) is internationally acclaimed as one of the foremost multi-disciplinary institutions in the field of design education and research.

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The Business Week, USA has listed NID as one of the top 25 European & Asian programmes in the world. The institute functions as an autonomous body under the Commerce & Industry, Government of India. NID is recognised by the Dept. of Scientific & Industrial Research (DSIR) under Ministry of Science & Technology, Government of India, as a scientific and industrial design research organization.

NID has been a pioneer in industrial design education after Bauhaus and Ulm in Germany and is known for its pursuit of design excellence to make Designed in India, Made for the World a reality. NID’s graduates have made a mark in key sectors of commerce, industry and social development by taking role of catalysts and through thought leadership.

About Sponsor Info Edge Info Edge has an in-depth understanding of the Indian consumer internet

domain. With years of experience in the domain, strong cash flow generation and a diversified business portfolio, it is one of the very few profitable pure play internet companies in the country.

The company was incorporated on May 1, 1995 under the Companies Act, 1956 as Info Edge (India) Private Limited and became a public limited company on April 27, 2006. Starting with a classified recruitment online business, naukri.com, Info Edge has grown and diversified rapidly, setting benchmarks as a pioneer for others to follow. Driven by innovation, creativity, an experienced and talented leadership team and a strong culture of entrepreneurship, today, it is India’s premier online classifieds company in recruitment, matrimony, real estate, education and related services.

It’s Business Portfolio Comprises Of : - Recruitment - Matrimony - Real Estate - Education The company’s spirit of entrepreneurship has also been evident in the investments it has made in early stage companies/start-up ventures to tap into the growing and vibrant Indian internet market. Currently, the company has investments in Zomato Media Private Limited (www.zomato. com); Applect Learning Systems Private Limited (www.meritnation.com); Etechaces Marketing and Consulting Private Limited (www.policybazaar. com); Kinobeo Software Private Limited (www.mydala.com); Canvera Digital Technologies Private Limited (www.canvera.com); Happily Unmarried Marketing Private Limited (www.happilyunmarried.com); Goabased Mint Bird Technologies Private Limited (www.vacationlabs.com); Mumbai based Green Leaves Consumer Services Private Limited (www. bigstylist.com); and Rare Media Company Private Limited (bluedolph.in).

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About naukri.com Naukri.com is an Indian job portal operating in India founded in

March 1997. Naukri.com was founded by Indian businessman Sanjeev Bikhchandani, who started Info Edge (India) in 1995.

As of Dec 2016 Naukri.com had a database of about 49.5 million registered job seekers and an average of about 11,000 resumes were added daily while about 130,000 resumes were modified daily during the Fiscal year 2013-14. During the Fiscal year 2013-14, 51,000 corporate customers (including hiring consultants/firms) paid Naukri.com for services like database access, advertising / listing on the site amongst others.

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About Infoedge management Sanjeev Bikhchandani Founder and Executive Vice-Chairman Mr. Bikhchandani’s work experience includes an advertising position at Lintas India Limited, a marketing position at HMM Limited (now known as Glaxo SmithKline), and a senior management position at CMYK Printech Private Limited (owner of The Pioneer newspaper). Along with his partner, Mr. Hitesh Oberoi, he won the Ernst and Young – Entrepreneur of the Year award in 2008 for Business Transformation. He also won the Dataquest Pathbreaker Award and the Teacher’s Achievement Award for Business in 2008.

He is a frequent speaker on entrepreneurship at conferences and at business schools.

He obtained a Bachelor of Arts degree in Economics from St. Stephen College, Delhi University in 1984 and a PGDM from IIM-Ahmedabad in 1989.

Hitesh Oberoi Managing Director and Chief Executive Officer Mr. Oberoi set up the Info Edge sales and marketing operations and has been instrumental in launching new products and services at naukri.com apart from helping set up jeevansathi. com, 99acres.com, shiksha.com and other new businesses. Prior to joining Info Edge, Mr. Oberoi was the Regional Planning and Distribution Manager (North India) for the Ice Cream Division of Hindustan Lever Limited, the Indian arm of Unilever Plc, where he worked for almost four years. Along with his partner, Mr. Sanjeev Bikhchandani, he won the Ernst and Young – Entrepreneur of the Year award in 2008 for Business Transformation.

He obtained a Bachelor of Technology degree in Computer Science from the Indian Institute of Technology (IIT), Delhi in 1994 and an MBA from IIM Bangalore in 1996. At IIM, he featured in the Director’s Merit List.

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About Design for Retail Experience

The

‘Design for Retail Experience’ (DRE) PG Programme offered at NID R&D Campus, Bangalore commenced in June 2007 in NID R&D Campus with 15 students in the 1st batch.

This program was conceived strategically, looking at the booming Retail Industry in India over the last decade. Designing delightful, effective and friendly shopping experience, becoming the market differentiator for many competing brands today, this PG program has been tailored to fit this need.

The programme is designed for the candidates from various backgrounds and looks at the retail industry in a holistic manner.

Stylistically since Indian retail has been inspired from west, therein lies a challenge to understand the Indian consumer psyche and behavior. The program brings in an understanding of consumer lifestyles and aspirations in order to visualize and create new concepts and design strategies in shopping experience.

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About Guide My sincere thanks to Guide

Nijoo Dubey Architect

and interior designer Nijoo Dubey is a faculty in the Design for Retail Experience discipline at NID Bengaluru. Since 2007, she has been teaching design fundamentals across disciplines and has a passion for colour applications in products, spaces, surfaces, and finishes— a subject she has taught extensively. She also teaches Spatial Perception, Visualisation of Space, and Elements of Design.

Nijoo earned a Bachelor’s degree in Architecture from Maulana Azad National Institute of Technology, Bhopal and then went on to pursue her master’s in Furniture and Interior Design at NID Ahmedabad. She has also been the coordinator of the NID Asian Paints Colour Research Studio and Industry Interface at NID Bengaluru.

Coordinator, Design for Retail Experience National Institute of Design

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About Industry Guide

Rinchan Gupta SVP User Experience Designer

Ayush Srivastava Principal UI/Ux Designer

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Vinay Ahuja Senior Manager UI/Ux Designer

Offer letter

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Project Proposal

Title

Find out existing pain point of jobseeker’s (fresher) and develop new user experience ecosystem for jobseeker’s (Fresher) Goal In present scenario naukri.com generates 90% of its revenue from B2B channel (from recruiter end) and only 10% of revenue is generated from B2C channel (Jobseekers end). Basically the main goal of the project is to find out why jobseekers did not turnup. What are their pain points? Right from searching a job to getting an offer letter from company. The research is mainly focused on Indian jobseeker’s.

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Project time-line The project is structured over a period of six months. The process shall be non linear iterative process where interfaces would be defined and redefined through various phases of the project . An approximate timeline of the progress is mentioned below

AUGUST

SEPTEMBER

OCTOBER

NOVEMBER

DECEMBER

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

Understanding Design Brief Research (Primary and secondary) Mindmap Persona & Journey Mapping Conceptualization Wire-Framing and Prototyping Documentation 

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Deliverables The outcome of the project that I foresee is: 1.Mobile app. or a computer based service which initiates self driven product model instead of manual operation of shortlisting, interview schedule and offer.

2. Comprehensive report which documents the design process

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Selecting Ux Project Selecting design project with Info edge I chose the project with the brief “jobseekers

fresher� as it gave me possibilities to explore and experiment the myriad domains of design and creativity. Also always being immersed in present technology and rooted in traditional skill sets. I wanted to explore areas I have had interests for but never had the time to immerse myself into the details , like the softwares that I have been using to express my creative ideas and thoughts . Future technology was something that interested me for a long time and this was a good opportunity to get into it and explore the myriad possibilities. My education in the design domain for the last 6 years always intrigued me to understand the tools we are constantly working with, whether physical or digital. But the user experience can always be simplified or improved in the future based on the needs by creative as well as non creative people associated with the field of design and creativity. Having been taught the essentials of a good design throughout of our academia and mainly immersed in the core

of physical product design, I felt the need to apply the same to a digital product medium that would allow me to understand the real differences between the user experience of a physical product and a digital product.

- Understanding the expectations of job seeker, working and job searching patterns - Opportunities to develop a design from scratch to usability - Visualize the scope of user experience which can increase sustainability of product - Explore design tools for communication and development - Explore design process for existing companies and proposed process inputs - Emotional mapping for jobseeker and employer persona’s which helps to understand user pain points

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Design Challenges Subscription fees and advertising are two ways by which the website generates revenue. 90 percent of the revenue earned is from the recruiters (B-2-B). 10 percent of the income sources are from jobseeker services (Business-2-Consumer).

Key concerns for the organisation : 1.) Not able to generate revenue from jobseekers 2.) How will jobseekers buy our products because they are currently unemployed?

3.)How will jobseekers find opportunities in other job category through our platform?

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02 DISCOVER

2.1 Brain-storming 2.2 Mind Mapping 2.3 Secondary Research 2.4 Primary Research 2.5 User Interview

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Brain-storming

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Mind Mapping

Mind mapping is an easy way to brainstorm thoughts organically without worrying about order and structure. It allows you to visually structure your ideas to help with analysis and recall.

A mind map is a diagram for representing tasks, words, concepts, or items linked to and arranged around a central concept or subject using a non-linear graphical layout that allows the user to build an intuitive framework around a central concept.

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Industry

Social Networking

Target

Job

Referrals

Source

Online Profile

Company

Recruiter/Agency Campus Placement

Others

Application

Submitted

JOBSEEKER's

Response Companies Jobs

Target Portfolio

Follow Up Preparation Schedule

Resume

Documentation

Cover Letter

Interview Certificates

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Secondary Research

This is one of the largest job search networks for college students and recent graduates.

Today, much of this hiring is done offline, and the focus of this business is to convert the existing offline activities and build on the potential of online campus hiring. The site is exclusively targeted at entry-level hiring. It maintains the largest database of colleges and students across various courses in India and facilitates handshakes between relevant employers and prospective students.

With an in-depth understanding of the entry-level job market and a proven and successful track record in the recruitment industry (being a naukri.com group company), the site is well-equipped to market the graduates effectively to potential employers. For fresh graduates, it offers help in building a perfect CV, tips on personal grooming, and advice on how to present oneself to the prospective employer.

For the recruiters, the site is the perfect platform to reach a huge database of talented, entry-level employees plus showcase their companies to the graduate community through a wide range of recruitment solutions such as online videos, presentations, etc. It makes the entry-level hiring process easier and quicker for organizations by ensuring that they reach deserving candidates even in remote corners of the country.

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‘Naukri Fast Forward’ is a resume writing service that helps the candidate draft a better resume for the job search process. Naukri Fast Forward also has other services like cover letter, job alerts and learning courses.

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fig. 2.1, Naukri fastforward 31 | Raju Kumar | M. Des |Design for Retail Experience| Graduation Project

10 Ways to Prepare For Your Job Search A new year always brings resolutions and goals for job seekers. Whether it’s to find a better job or build a stronger online presence, a new year is a great time to set goals for your job search.

Throughout last year, U.S. job seekers have become more optimistic about their job search. As the job market continues to improve, job seekers will have to think of new ways to gain a competitive advantage during their search.

To help you get a jumpstart on your job search in the new year, here are 10 things you can do that will help you prepare for the new year: 1. Improve your persuasive speaking skills.

Regardless of whether or not you work in sales, every job seeker needs strong persuasive speaking skills. By improving your persuasive speaking skills, you’ll be able to write stronger cover letters, perform better during job interviews, and even negotiate a higher salary.

2. Join a club or organization you’re passionate about.

While it’s important to focus on professional development, you should also spend time investing in your passions. The more involved you get with organizations you’re passionate about, the more likely you’ll discover career opportunities within your niche.

3. Reconnect with your references.

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As you prepare for your job search, it’s important to keep your references in the loop. Take time to schedule a meeting over the phone or meet with one of your references for coffee.

This will give you the opportunity to update them on your current job search and what you hope to accomplish over the upcoming year.

4. Don’t underestimate your traditional resume.

The majority of the career advice you’ll read will tell you to create a resume that stands out to employers. Although this is useful advice for people who work in creative industries, it’s important not to neglect your traditional resume.

While your traditional resume might seem like a boring document, it will make your accomplishments and skills stand out to employers because you won’t have distracting fonts or colors on your resume.

5. Give your business cards a makeover.

Have you been using the same business cards for a year or two now? It might be time to give them a refreshed look. Visit Moo or Minted to create a new business card that reflects your personal yet professional style.

6. Update your professional photos.

If you’re still using the same professional headshot you got during your first internship or after graduating from college, it’s a good idea to update your photo. You don’t need a

professional photographer to take them for you. All you need is good lighting and a smartphone or digital camera.

7. Re-organize your portfolio.

A lot can happen over the year. As you prepare for your 2015 job search, take inventory of your accomplishments from 2014 and prioritize them. When you attend job interviews, you’ll be able to tell employers about your best accomplishments from the last year.

articles or blog posts you’d like to write about your industry.

This content will help you build credibility as a professional and position yourself as an industry thought leader.

As you enter the job market in the new year, these are a few of the things to give yourself a boost in the new year.

By focusing on new ways to build your professional brand and gain new skills, you’ll discover the best strategies for marketing yourself to employers in the new year.

8. Create a reading list.

While you might feel a little busy during the holidays, take time to create a reading list. Picking up a book about leadership, career advice, or professional development can help you improve your skills as a professional.

9. Use the right keywords to market yourself online.

Keywords are essential to getting noticed by recruiters, hiring managers, and employers online. When you’re ready to update your LinkedIn headline and bio, professional website, and online portfolio, make sure you’re using specific keywords that describe your professional expertise.

10. Make a list of content to write.

Whether you consider yourself a writer or not, it doesn’t hurt to create content that will get your name in front of more employers. Make it a goal for this year to create a list of 33 | Raju Kumar | M. Des |Design for Retail Experience| Graduation Project

The biggest challenges faced by graduate jobseekers today – what you told us

Lack of opportunities, having to work for free and being labelled too inexperienced are the main issues graduates are facing, according to our reader survey.

fig. 2.1, Challenges faced by freshers

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A survey of Guardian Careers readers revealed a lack of jobs, extended unpaid internships and being dubbed too inexperienced for graduate jobs are the biggest challenges in the graduate job market right now.

A quarter of those we polled in our recent graduate survey said being rejected for jobs for not having enough experience was the toughest issue they face as a graduate jobseeker.

And sometimes, the feedback from employers can be even more frustrating than that. “I have commercial experience plus a postgraduate [degree] so frequently get told I’m underqualified and overqualified”, said one of the graduates who responded to the question.

It won’t come as a surprise to many of our readers who have long bemoaned the prevalence of unpaid internships that long stints of voluntary work in their chosen industry also ranked highly among the challenges graduates are facing.

Even when a pay cheque is on offer, it appears the internship system is still viewed as unfair. Another participant said: “The internships in the industry I wish to seek a career are paid, however, they are often taken through family and friends of families that have a parent employed in the industry.

Many graduate roles are filled by those who have previously undertaken internships without ever being advertised.” I’m sure this commenter summed up the feelings of many: “If I don’t do a job for free, someone else will.”

And when it comes to jobseeking, well, I’m sure you might have guessed that many of our members and readers aren’t finding it a cakewalk, that’s for sure. Around a quarter (23%) of those who took part singled out a lack of jobs and

opportunities as the biggest problem they currently face.

Even those in employment are hardly out there enjoying the job of their dreams. Just under half (45%) of those asked told us they’ve taken a stop-gap job because they’ve found it hard to find a graduate role.

Still, the majority of surveyed seem to view their degree as a good investment in the future, despite the hostile jobs market they are currently facing. More than 60% of participants either strongly agreed (22%) or agreed (43%) that their degree was “worthwhile” in boosting their career prospects, and around the same percentage (68%) feel their degree topic was relevant to the job they want to do.

On a more optimistic note, one respondent told us: “It is understandable that the job market is oversubscribed due to the recession but in the future I hope my degree will enable me to get a graduate position.”

There were other findings from the survey that caught our eye, including: • 42% agreeing with the statement: “I am considering taking further qualifications to boost my employability” – 23% strongly agree with this.

• 91% either strongly agree or agree employers should offer more trainee roles.

• Many also feel that apprenticeship funding should be expanded and open to graduates, with 76% either agreeing or strongly agreeing with this statement.

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Frustrating Job Search? It’s Not You - The System Is Broken Dear Liz, I have changed jobs about every seven years on average. It has never taken me more than three and a half months to find a job before.

I’m job-hunting now and this job search is much harder than the others. I’ve been looking full-time for almost eight months. Employers don’t respond to my applications.

I have 20 years of experience and a track record of more responsible positions over time and I can’t get to first base.

In one case a company sent me an email asking me to complete a long questionnaire and take two online tests. I completed the questionnaire and the tests and I never heard another word.

Even after cutting back on my expenses, my cash is running out and my self-esteem is shot.

I’m working a part-time job and tending bar at my friend’s restaurant two nights a week. I’ve never seen a job market like this one. What am I doing wrong?

Thanks, Chris

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fig. 2.1, Job search frustration

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Dear Chris, Yes, the job market is brutal these days, but it’s not because there are no good jobs available. There are tons of good jobs available, but the recruiting process itself is broken.

You have been experiencing the brokenness for eight months now! There is a great, invisible wall separating job-seekers and the department managers who need them -- and those hiring managers are nearly as frustrated as you are!

It is terrible how the recruiting process has degraded over the past twenty years to become an inefficient, inhuman, expensive and talent-repelling system.

I don’t understand why CEOs and their Marketing VPs allow poor recruiting practices to tarnish their company brands.

Branding is branding. You don’t get to send one message to the buying public and a different message to the job-seeking public!

If Marketing VPs knew how their brands were being trashed by their companies’ miserable recruiting systems, they would be up in arms -- or at least they should be.

Some organizations have figured out that a nimble, human and responsive recruiting process is a huge competitive advantage, and you will notice the difference in their recruiting practices the minute you enter their pipeline.

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However, many organizations are way behind the curve.

Their job ads are obnoxious. Their application process is tedious and insulting, and when you invest the hours it takes to complete an online job application, the thanks you get is silence.

If they do contact you, it’s usually only to tell you to climb over a new and higher pile of broken glass in order to vie for a chance at a live job interview.

As a long-time HR person I am ashamed of the shoddy way my HR colleagues treat job-seekers. They say they can’t help it because they have no budget to change things.

Nobody gets budget unless they make the compelling case for it. If you cannot make a compelling case for the dollars you need to run your function, how can you be the function head?

Why would employers bungle their recruiting processes so badly when their managers are desperate for talented people to fill their teams?

It’s because bureaucracy has taken hold. The tail wags the dog. Maintaining an ancient, hidebound recruiting process and its mechanics have become more important than the real business goal of hiring smart people.

To get a great job these days, you have to break rules.

If you read job ads, read them to find out which companies have pain, but don’t respond to the job ad by completing an application at the company’s website.

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That is a Black Hole where your resume will be shredded into sub-atomic particles and sent down a wormhole to another dimension.

Find your hiring manager instead -- the person who will be your boss in your new job -- and write to him or her directly.

Compose a Pain Letter just for your hiring manager’s eyes and specific to his or her situation. Staple it to the front of your Human-Voiced Resume and slide both documents into an envelope to send through the mail.

Get business cards that promote your consulting business, because you are consultant now. All of us are consultants!

When you network -- and that must be a constant activity for you not just during this job search, but throughout your career - give out your consulting business cards.

Don’t call yourself or think of yourself as a job-seeker.

A job is just a consulting assignment, if you think about it. You are available to work. That’s the important part!

Tending bar is a fantastic way to meet people. If your restaurateur friend is okay with it, give out your consulting business cards to folks you strike up conversations with as you’re making their drinks.

We are all entrepreneurs now.

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You cannot run your career (or even pay your bills) groveling and begging for employers to consider your qualifications. You cannot wait for months for people to respond to the applications you complete.

That is a losing strategy. Take your job search into your own hands and start breaking rules -- and growing your muscles -- right now!

Yours, Liz Liz Ryan is CEO/founder of Human Workplace and author of Reinvention Roadmap. Follow her on Twitter and read Forbes columns. Liz’s book Reinvention Roadmap is here.

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Most of the college pass-outs often have innumerable doubts and questions in their mind regarding their first job, interviews, resumes, companies, selection tests, corporate culture, workplace norms etc. In this blog, we will look at the 50 most common challenges faced by the freshers today.

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fig. 2.1, 50 common problems of a fresher

1. What all should I include in my resume?

2. I do not have good recommendations and references? What do I do?

3. How do I qualify in the aptitude test?

4. How to search and apply for jobs?

5. How to search for references in companies?

6. How do I contact the companies?

7. Which job portal is best for the freshers?

8. What if I do not get a job in an MNC? 9. What if I begin my career with a start-up?

10. Should I join first as an intern?

11. How to get a job in a good company if my grades are not good?

12. How to make my resume impressive so that I get an interview call?

13. How do I overcome the nervousness that I face in the interview?

14. How do I prepare and present myself for the job interview?

15. What are the dos and don’ts of the job interview?

16. What do I do if my communication skills are not good?

17. How should I behave to make a solid first impression?

18. What should I say when the hiring manager asks me about my strengths and weaknesses?

19. How to handle questions in an interview that I don’t know?

20. Hobbies? What if I don’t have any?

21. What if I lie in the interview? Will I get caught?

22. Will companies do a proper background check?

23. How to deal with confusion about the career path?

24. What to do when there is a problem of plenty?

25. MNC or startup? Best for a fresher?

43 | Raju Kumar | M. Des |Design for Retail Experience| Graduation Project

26. What should I do when my parents keep on asking me about job offers?

27. How do I deal with the peer pressure?

28. Why am I not getting any interview calls?

29. Why is no one hiring me?

30. I am becoming very frustrated with the job search. How do I handle this?

31. My pay is not as much as I expected. What to do?

32. I am jealous of my friends who have job offers in MNC’s with good pay.

How should I deal with it?

33. I did not get any job offers in my campus placements. Does that mean my career ended?

34. Where ever I go, they say there are no vacancies. What should I do?

35. I lack confidence. What steps should I take?

36. Is social media beneficial for freshers?

37. What do I do if I do not have good projects to place on my resume?

38. How do I update myself?

39. What if I do not get a job after 3 months of my graduation?

40. Are job portals really helpful?

41. How to tackle the telephonic interview?

42. What is better: Top pay or Top company?

43. How should I write my cover letter?

44. How to improve my soft skills?

45. Should I follow up with the interviewer after the interview?

46. Is LinkedIn beneficial for freshers?

47. What to do if I want a job in a different field?

48. How should I behave at my first day at work?

49. How do I track and know about the job openings?

50. My grades are good but I am not getting any offers from anywhere. What should I do?

44 | Raju Kumar | M. Des |Design for Retail Experience| Graduation Project

Problems Faced

by Tier-2 & Tier-3 Colleges in India

Barring a few glaring examples, the majority of tier-2 and tier-3 engineering colleges are in a sorry state of affairs.

Inappropriate infrastructure, lack of credible placement cells, and faculty crunch are a few mutual elements across them.

Given the deplorable condition, you may be inclined to call engineering the grand old Indian clichĂŠ.

45 | Raju Kumar | M. Des |Design for Retail Experience| Graduation Project

Indian engineering education landscape is replete with an overwhelming number of institutes producing lakhs of technically skilled professionals, annually. For the academic purpose, these colleges are classified into tier-1, tier-2, and tier-3 categories. If your college complies with the Washington accord, you are more likely studying in a tier-1 institution. For a tier-2 college, an ‘A’ certification from National Assessment and Accreditation Council (NAAC) is a requisite. Engineering Colleges failing to meet either of the aforementioned criteria constitute the list of tier-3 engineering institutes.

By default, IITs, NITs, and other central government funded colleges come under the tier-1 category while the tier-2 lists accommodate several private and state-funded institutes.

Apparently, Tier-1 colleges vis-a-vis Tier-2 and tire-3 ones are elite members in the arrangements. They receive generous grants from the union government, which accounts for their thriving infrastructure, better faculty, and cuttingedge teaching techniques. In addition, recruiters prefer these institutes to diversify their talent pool. Unfortunately, their poorer cousins, the tier-2 and tier-3 colleges that are, are devoid of any such privilege. Let us take a holistic approach into issues that tier-2 and tire-3 colleges suffer from at large.

Outdated Teaching Methodology and Curriculum: While the world is increasingly embracing innovative pedagogy techniques, our tier-2 and tire-3 colleges still rely on outdated methodologies, books, and reference materials.

Their focus is more on theory rather than practical learning, which accounts for low employability prospects. The student is expected to mug up intricate concepts and reproduce 46 | Raju Kumar | M. Des |Design for Retail Experience| Graduation Project

them as it is for the exams. Any digression from the standard practice results in low grades.

Seemingly, professionals these institutes create deviate from the core concepts of engineering educations like rationality, experimentation, and analytical thinking. In addition, their curriculum falls way short of the established education norms. For instance, our institutes still vouch for obsolete programming languages, including BASIC and FORTRAN. Contrarily, any decent college in the West incorporates currently sought after programming languages like Java, C, C++, Python, and Ruby on Rails to name a few. The situation is no different when it comes to the curriculum taught in core engineering disciplines like mechanical engineering and civil engineering.

Inferior Infrastructure: Stating that all tier-2 and tier-3 colleges go cheap on infrastructure is a blanket statement. There are a few venerated institutes, such as, but not restricted to, BITS Pilani, BITS Mesra, IIITM Gwalior, NIT Calicut, LMNIIT Jaipur, and VIT Guindy featuring infrastructure that can rival the best.

However, such bright spots are far and few between. The majority of tier-2 and tier-3 campuses paint a dismal picture.

They are devoid of even the necessities like clean drinking water, sanitation, lecture halls, and labs. Ill-equipped labs and classrooms, low grade IT setup, and small sized hostel accommodations are hallmarks of colleges with a ‘decent’ infrastructure. The grants these institutes receive are either underutilised and inappropriately utilised or insignificant enough to bring about a noticeable change.

Low Employability: Employability determines enrollment decisions, they say.

After all, great career opportunities justify the toil, stress, and pressure that engineering students generally go through all their years in college. While the tier-1 counterparts grab top jobs, and healthy remunerations and benefits, the tier-2 and tier-3 college alumni may not find much favour with recruiters.

The possible reasons for such apathy are the inferior quality of education, lack of exposure, negligible focus on facultystudent interaction, and insufficient infrastructure. If a study conducted by ‘Aspiring Minds’, an employability solutions provider, is something to go by, an overwhelming majority of engineers prefer software or core engineering jobs. Only a fraction of them ends up in product and core engineering roles. It implies that the number of engineers employable for challenging profiles is minuscule.

Additionally, a significant percentage of tier-2 and tire-3 alumni lack communication abilities and their verbal and written English skills are deplorable. Not many colleges make efforts to bring about a change and hence, students are left to fend for themselves. Moreover, the absence of placement cells in most institutions also restricts students’ placement goals.

Faculty Crunch: The biggest issue ailing our technical education system is the faculty crunch. Right from tier-1 to tier-2 and tire-3 colleges, lack of faculty is central to all institutes. However, the issue is more pronounced in the latter category. Herein, the faculty-

student ratio falls way short of the 10:1 requirement. The root cause of the issue is insufficient remunerations that the teaching faculty receives. Seemingly, young postgraduates seek greener pastures elsewhere, particularly in the West.

Presently, Indians constitute a significant percentage of teaching faculties in the US and Europe, which substantiates the argument.

Moreover, the seasoned teachers are averse to the idea of change. They continue to embrace outdated teaching methodologies and promote rote learning, which deters concept understanding and creative thinking. In such a scenario, we cannot expect to create quality professionals who can take the world by the storm. As well, gaining ranking in the global higher education indexes will remain a distant dream. The situation needs to be addressed at the earnest, else be prepared for the ensuing catastrophe.

Insufficient Industrial Exposure: In a field as dynamic as engineering, industry exposure has to complement academic learning. Sadly, our tier-2 and tier3 colleges think otherwise. While tier-1 colleges are fortunate enough to have access to project works, internships and assignments that involve and promote industry experience, the tier 2-and tire-3 students are devoid of it in entirety.

Accordingly, we are producing a staggering number of engineers each year who are proficient in the theoretical aspect of engineering but lack industry exposure. Their moment of truth comes when they are about to enter the demanding and dynamic labour markets.

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Study on other similar brands

fig. 2.1, Fresher world

fig. 2.1, Career one

fig. 2.1, Amcat

fig. 2.1, Career Foundry

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Comparative analysis

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Secondary Research

Business and Revenue Model Naukri.com business model is divided into two parts:-

1

2

B2B – Its main product is RESDEX which provides end to end recruitment services to various corporate companies starting from small to big giants. The services offered to the companies are like resume database excess, vacancy listing, email marketing, SMS marketing, etc. Major part of the company revenue is generated through this channel.

B2C-The Company offers various services like resume writing, profile enhancement, recruiter reach and some premium jobs to the job seekers.

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The company is generating revenue from space selling tool which means advertising other companies directly or indirectly on its portal generating $2128 USD per day and $ 63,854 USD monthly.

Subscription fees and advertising are two ways the website generates revenue.

90% of the revenue earned is from the recruiters (B-2-B).

10% of the income sources are from jobseeker services (B-2-C).

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Inappropriately written resume Poor professional networking Lack of patience Lack of clarity on their goals Not up to the mark efforts

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fig. 2.1, Jobseekers Fact

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Campus Placement A very tiny percentage of institutions get companies on campus to recruit students.

Some of the Tier 1 colleges in Tier 1 cities have campus placements. In terms of companies, multi national companies and some percentage of large scale companies go for campus recruitment. These kind of companies need to offer in bulk, have good HR budgets and bandwidth to spend on campus recruitments.

Students generally take up jobs that they get through first in the on campus placements As lot of these students don’t have any idea of the kind of work these companies are going to offer them thus leading them to take up job based on very less information.

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Job market including fresher job As such the Indian Jobs market is more than a Billion Dollar market -i.e., the total money spent in recruiting including posting job ads (both offline and online), the interview process, paying the consultants, etc. is more than a billion dollars.

Total Jobs Market in India

1 Billion

Out of this total jobs market, the fresher jobs market which is for candidates who have 0 to 3 years of experience is around 4000 million dollars.

On the other hand, the employeers or recruitment consultants constantly are in need of relevant resumes to fit their job requirements.The current conversion ratio in the industry are extremely low - around 3% to 5% Currently only 40% of company’s HR requirements are fulfilled by the existing web solutions. So there is a big market out there which is currently under-served by the existing solutions

Freshers Jobs Market in India

400 Million Sources: IAMAI Reports, YNL Research 55 | Raju Kumar | M. Des |Design for Retail Experience| Graduation Project

Primary Research

Total research sample

83 FACE2FACE INTERVIEW

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User Interview

Experience ( 1 yr to 5 yrs)

26

OUT OF 83 USERS

Experience (5 yrs to 10 yrs)

18

OUT OF 83 USERS

Job Seeker

Fresher (Just after College)

29

OUT OF 83 USERS

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Questionnaire 1.

2.

3.

4.

5.

Can you share your job searching experience?

From how long are you thinking about job search?

Which mode do you prefer for job search? And why?

How do you get information about a job opportunity?

Do you have an account on job seeker site? If yes, then how was your experience using it?

6. Have you used any paid job search service? Are you satisfied with it?

7. How was your experience with the recruiter?

8. Have you worked on your interview skills? How major do you think it is for getting a job?

9. Have you faced any problem while appearing in an interview?

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User Interview :- Experience jobseekers 5year to 10year Name :- Sandeep Yadav Home Town :- Delhi Education :- MBA/PGDM College :- Agra University Job Experience :- 7 years Sandeep is 27 years old. Presently he is working in Delhi as a Senior Marketing Associate. Currently he is undergoing the process of applying for a new job and giving interviews for the position of Senior Marketing Officer within his home town Nasik and Pune area because of certain family issues. He prefers finding jobs through reaching out and communicating with hiring managers but he does use online resources like Naukri.com, Times job, LinkedIn and association websites to look for a job.

fig. 2.1, Sandeep, Jobseeker 5yr to 10yr

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User Interview :- Experience jobseekers 1year to 5year Name :- D. N. Varaprasad Home Town :- Vijayawada Education :- Mtech College :- Jawaharlal Nehru Tech.

Job Experience :- 3 Years Plus

fig. 2.1, Varaprasad, Jobseeker 1yr to 5yr 60 | Raju Kumar | M. Des |Design for Retail Experience| Graduation Project

Varaprasad is from small city Jabalpur of Madhya Pradesh. He did his graduation from Hari Singh Ruprah Arts Commerce & Law College from his home town Jabalpur itself. He is the only son in his family. He belongs to a middle class family. His mother is a house wife and father is a clerk in government sector. His sister is in class 11th . Although Varaprasad is a very bright student from his school days, he is not getting an opportunity to go outside from his home town to pursue a professional degree due to his family’s poor condition. He performs well in his academics too.

Now he is in final year of his college and worried about getting a job. He feels lost when it comes to getting a job because there is no campus placement in his college. Seniors are also not that worried about job.

So Varaprasad has started looking for a job online, and through friends and family who live in metro cities.

User Interview :- Freshers Name :- Crowny Bakshi Home Town :- Noida (UP) Education :- MBA (Marketing) College :- Galgotia Job Experience :- Fresher Crowny Bakshi is 24 years old young fresher. She belongs to Noida (UP). She did her BBA from BIT Mesra and MBA in marketing from Galgotia university.

She gave almost 10 interviews in campus placement, but was not able to get through any of the companies.

Initially she was not aware regarding what is the process and how to give interviews and test. After getting experience from previous interviews she started talking help from her sister and brother in-law who are working in Infosys Bangalore. They helped her in interview preparation. She often did mock interviews with them before going for an actual interview.

Till now she has appeared in almost 50 interviews. Now before she goes for an interview, she does research about background of the company on glassdoor.

fig. 2.1, Crowny, Jobseeker fresher

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User Research Jobseeker’s (Fresher)

fig. 2.1, User research fresher jobseeker’s 62 | Raju Kumar | M. Des |Design for Retail Experience| Graduation Project

fig. 2.1, Intial Insight board 63 | Raju Kumar | M. Des |Design for Retail Experience| Graduation Project

03 Heuristic evalution

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Heuristic evalution Heuristic evaluation involves having a small set of evaluators examine the interface and judge its compliance with recognized usability principles Heuristic evaluation (Nielsen and Molich, 1990; Nielsen 1994) is a usability engineering method for finding the usability problems in a user interface design so that they can be attended to as part of an iterative design process. Heuristic evaluation involves having a small set of evaluators examine the interface and judge its compliance with recognized usability principles (the “heuristics”)., Ten Heuristic Principles of UX Design 1. Visibility of system status: The system should always keep users informed about what is going on, through appropriate feedback within reasonable time 2. Match between system and the real world: The system should speak the users’ language, with words, phrases and concepts familiar to the user, rather than system-oriented terms. Follow real-world conventions, making information appear in a natural and logical order 3. User control and freedom: Users often choose system functions by mistake and will need a clearly marked “emergency exit” to leave the unwanted state without having to go through an extended dialogue. Support undo and redo .

4. Consistency and standards: Users should not have to wonder whether different words, situations, or actions mean the same thing. Follow platform conventions.

5. Error prevention: Even better than good error messages

is a careful design which prevents a problem from occurring in the first place. Either eliminate error-prone conditions or check for them and present users with a confirmation option before they commit to the action.

6.Recognition rather than recall: Minimize the user’s memory load by making objects, actions, and op- tions visible. The user should not have to remember information from one part of the dialogue to another. Instructions for use of the system should be visible or easily retrievable whenever appropriate.

7.Flexibility and efficiency of use: Accelerators unseen by the novice user may often speed up the interaction for the expert user such that the system can cater to both inexperienced and experienced users. Allow users to tailor frequent actions.

8.Aesthetic and minimalist design: Dialogues should not contain information which is irrelevant or rarely needed.

Every extra unit of information in a dialogue competes with the relevant units of information and diminishes their relative visibility.

9.Help users recognize, diagnose, and recover from errors: Error messages should be expressed in plain language (no codes), precisely indicate the problem, and constructively suggest a solution.

10.Help and documentation: Even though it is better if the system can be used without documentation, it may be necessary to provide help and documenta- tion. Any such information should be easy to search, focused on the user’s task, list concrete steps to be carried out, and not be too large.

65 | Raju Kumar | M. Des |Design for Retail Experience| Graduation Project

Alignment with Objectives

Clarity of context

Match between system and real world

Consistency and standards

The dashboard should meet its objectives ,as defined and understood by its users on an going basis

The dashboard should always keep the user informed about the context of the contents being displayed

The dashboard should speak the user’s language with components ,labels navigation and KPIs familiar to the user

make context ,actions and options visible .the user should not have to remeber these

Recognition rather than control

Metadata & Help

make context ,actions and options visible .the user should not have to remeber these

information about the dashboard and instructions for its use should be visible or easily retrievable whenever appropriate

Pleasurable User Interaction

Concise and Minimalist Design

The user’s interaction with the dashboard should enhance his/her quality of work- life .The user should be trwated with respect

Every extra unit of information in the dashboard competes with the relevent units of information and diminishes their relative visibility

66 | Raju Kumar | M. Des |Design for Retail Experience| Graduation Project

Default State

Where users have freedom to interact with the dashboard by altering the information and /or components the dashboard should alow them to revert to the default state

Aesthetics and Engagement

Dashboard should be visually appealing and engaging ,eithout overwhelming the user. The design should be ashthetically pleasing with artistic as well as functional value

Alignment with Objectives

Clarity of context

Match between system and real world

Consistency and standards

The dashboard should meet its objectives ,as defined and understood by its users on an going basis

The dashboard should always keep the user informed about the context of the contents being displayed

The dashboard should speak the user’s language with components ,labels navigation and KPIs familiar to the user

make context ,actions and options visible .the user should not have to remeber these

Recognition rather than control

Metadata & Help

Default State

Aesthetics and Engagement

make context ,actions and options visible .the user should not have to remeber these

Information about the dashboard and instructions for its use should be visible or easily retrievable whenever appropriate

Where users have freedom to interact with the dashboard by altering the information and /or components the dashboard should alow them to revert to the default state

Dashboard should be visually appealing and engaging ,eithout overwhelming the user. The design should be ashthetically pleasing with artistic as well as functional value

Pleasurable User Interaction

Concise and Minimalist Design

The user’s interaction with the dashboard should enhance his/her quality of work- life .The user should be trwated with respect

Every extra unit of information in the dashboard competes with the relevent units of information and diminishes their relative visibility

67 | Raju Kumar | M. Des |Design for Retail Experience| Graduation Project

04 Principles of material design

68 | Raju Kumar | M. Des |Design for Retail Experience| Graduation Project

Material is the metaphor A material metaphor is the unifying theory of a rationalized space and a system of motion. Our material is grounded in tactile reality, inspired by our study of paper and ink, yet open to

Dimensionality affords interaction

The fundamentals of light, surface, and movement are key to conveying how objects interact. Realistic lighting shows seams, divides space, and indicates moving parts.

imagination and magic.

69 | Raju Kumar | M. Des |Design for Retail Experience| Graduation Project

Motion provides meaning

Content is bold, graphic, and intentional

Motion is meaningful and appropriate, serving

Bold design creates hierarchy, meaning, and focus. Deliberate color choices, edge-to-edge imagery, large-scale typography, and intentional white space create immersion and clarity.

to focus attention and maintain continuity.

Feedback is subtle yet clear. Transitions are efficient yet coherent.

70 | Raju Kumar | M. Des |Design for Retail Experience| Graduation Project

Color, surface, and iconography emphasize actions

User action is the essence of experience design.

The primary actions are inflection points that transform the whole design. Their emphasis makes core functionality immediately apparent and provides waypoints for the user.

Surfaces are intuitive and natural Surfaces and edges provide visual cues that are grounded in our experience of reality. The use of familiar tactile attributes speaks to primal parts of our brains and helps us quickly understand affordances.

71 | Raju Kumar | M. Des |Design for Retail Experience| Graduation Project

05 DEFINE

5.1 Persona 5.2 Journey Mapping 5.3 Bucketting

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73 | Raju Kumar | M. Des |Design for Retail Experience| Graduation Project

User Persona 1

74 | Raju Kumar | M. Des |Design for Retail Experience| Graduation Project

Insight persona 1 ( Sandeep Aryan) 1. I don’t know my worth.

2. I don’t know how to write a formal mail.

3. I don’t know how to make a resume.

4. I don’t know how to compile/present my work.

5. I tend to forget everything while giving interview.

75 | Raju Kumar | M. Des |Design for Retail Experience| Graduation Project

User Persona 2

76 | Raju Kumar | M. Des |Design for Retail Experience| Graduation Project

Insight persona 1 ( Swati Chaurasi) 1. I do not have quality project/work to show.

2. Will I be able to prepare/plan for job? I do not know how to.

3. Unable to identify the quality/improved resume.

4. Not sure in which job profile I will fit in. I am confused.

5. No one is there to guide me for preparation.

6. Feeling nervous. How will I give interview?

7. Need someone who can guide me personally. I am not able to understand from YouTube.

8. My communication skills are not good.

77 | Raju Kumar | M. Des |Design for Retail Experience| Graduation Project

User Persona 3

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Insight persona 1 ( Sandeep Aryan) 1. How to write a formal mail to the company for job opportunity.

2. I do not know how I make my resume and cover letter effectively.

3. I am good at speaking but I do not how to present and express myself to the recruiter.

4. I refer youtube videos to improve my interview skills but I am not able to get concrete from there.

5. No one is there to guide me on which skills should I aquire for my dream job.

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User Journey Mapping

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81 | Raju Kumar | M. Des |Design for Retail Experience| Graduation Project

Intial Stages of Journey Map Stage

1

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Stage

2

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Stage

3

Jobseeker's Jo

Planning

Trigger

Action Thinking Feelings

Frustration

Family pressure, Peer pressure, Better opportunities

Research & Exploration

Job Portal, Friends & Family, Consultancy, social networking

Keep all the the documents organised, Create an account on job portal., Resume making., upload resume on job portal., Research about types of job., Inform friends and family.

Research about package they offer.

I do not have clue about which job should I apply for?

84 | Raju Kumar | M. Des |Design for Retail Experience| Graduation Project

Ea Financially support the family, in full fill daily needs. ap

Search job by location.

Research on job portal.

As ap

Any new opportunities? Is the How will I be able to get a job? Will I company website looking as be able to find a relevant job for me? attractive? ap

Will I be able to prepare/ plan for job? Will I be able to get job? Which job fits my background?

Unable to identify the quality/improve my resume.

Don’t know the process to get a job?

Consultancy asks money for arranging interview.

Job Discovery

Will I be able to make an impact with my talent. This job may be perfect for me.

W rig th

Limited job opportunities but applicants are too many. Got Not sure about which job profile will some opportunity but it was No I fit in. I am confused. not related to my interest.

ourney Map Company Navigation

Apply Process

asily accessible, clean & nformative navigation, fast pplication filling.

Upload Resume.

Waiting Follow up, call HR

sk for referral, Search & pply, Visit Career Page.

Apply through job portal, Apply through referral, Apply through company career site.

Views company review, Research about company interview on glassdoor, Company specific process.

sk for referral, Search & pply, Visit Career Page.

Is my resume good enough to land an interview? How do I impress them? Do I meet the requirement?

Will my application be seen? Whom should I contact for update?

Should I reapply?

Will my resume reach the Will my application be ght person? would I fit in seen? When should I hear his company? from someone?

I am not selected? I have to keep applying. I hate waiting too long.

Getting irrelevant\redundant\expir Getting no response to ot getting job opportunity ed job opportunity. application sent online.

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User Journey Map

Name : Swati Chaurasia Age : 24 Years Location : NCR Delhi College : Ambition Institute of Technology

Preparation

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Job Discovery

Search

Apply Process

Waiting

Interview Process

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Think Tank

88 | Raju Kumar | M. Des |Design for Retail Experience| Graduation Project

User Journey Map Digital

CANDIDATE JOURNEY MAP Job Discovery

Preparation

MOTIVATION

ACTIONS

THINKING

FEELING FEELING

FRUSTRATION

- good enough project /work to showcase.

Start organising & polishing my work/project

- To present my skills & qualification in a precise manner.

Start making resume

- To get a job vacancy to apply.

Create account on job portal

- Get call from recruiter.

- relevant job.

- Get

- Directly get introduced to recruiter.

- Stand out in crowd.

- Can save lots of time on discovery & search.

- Get honest opinion from friends about company.

Upload resume on portal Complete the profile

- Is there any way to organise the things.

- Should I go to the seniors for help?

- There should be easy and user friendly account option.

- Will I be able to finish my profile, form is too lengthy

- Will I be able to prepare for the job? I don’t know how to.

- Will I able to create a quality resume.

- Creating an account will be able to get me a job or should I try for another options?

- I feel I am not able to complete profile successfully

- I do not have quality project /work to show.

- Unable to identify a quality/ improved resume.

- Long application process is very tiring.

- Very long process to complete the profile.

- I can’t relate to things.

- Should I update my resume again for more relevant opportunities.

- I don’t know if my resume will be seen or not.

- Unable to upload resume because of the file size issue.

Inform Friends & family for referral

- What will they think if I am not able to get job through placement.

- What if I am not getting a referal.

- They are not interested to entertain me.

- They are busy with their life

Job Search

- I can easily find job opportunity on single platform.

Arrives on the home page of job portal

Job notification on portal

- I will get exact filtered job opportunity matching to my key skills.

Apply Process - I can compare jobs title posted by recruiter and choose better option to procced ahead.

- After seeing job detail I should be able to decide for which company should I apply.

Start search by keyword, location area of interest.

View job listing.

Search about job detail. Types of job they offer

- If I will get good salary, I will be able to support my family financially.

Search about salary, package they offer is very low

- will get positive responses,recruiter will call me for next round.

Task

Waiting

- I will get to know that how this company hire candidates

- I can prepare specifically in a particular direction.

Search on internet, company process or the people who belongs to company in present on in the past.

Search for type of question they ask in aptitude test.

Click on apply online

Prepare for aptitude test/learn new skills

- The home page is very confusing, not able to navigate easly.

- which job profile fits my background.

- Wow so many job opportunites to choose from.

- Most of the company’s JD does not match with my profile

- How should I approach the company where I would get a good salary?

- Is my resume good enough to land on interview?

- I do not know about this company, how do they work?

- How should I prepare for aptitude test?

- Will I be able to find an opportunity.

- Will I able to get a relevant job?

- Will I be able to find job which matches my profile.

- Will I be able to fit in this company.

- Will I get a good salary.

- Will my application be seen?

When should I hear from a recruiter?

- Can I find a company specific recruitment process?

- I don’t know how these questions will help me in aptitude test.

- Got some opportunity but it was not related to my interest.

- Getting irrelevant/redundant/expired job opportunity.

- The salary package that they offered was very low.

- Why did no one answer me!!! I would like to know why nobody contacted me. I would like to know that how does this company recruit.

- Not able to find the process of the company.

- Questions are not available on internet.

- Not sure about which job profile will I fit in. I am confused.

- Getting irrelevant job opportunity.

- The chances of getting selected for interview round will be more.

- If I get a guidance for aptitude test, I can clear aptitude round easily.

- Get selected for interview round.

Interview Process - Face the interview confidently -To impress the interviewer by knowing the fact that I know about company & I am serious about it.

-To complete the process hassle free.

Given interview.

1st round aptitude test

Gather relevant document/cover letter resume certificate

-Understanding job role will help/give me clarity to face the interviewer confidently.

Watch interview videos on youtube.

Read review about company on glassdoor, search about company background

- I do not know whether I will get selected or not?

-How Should I prepare for an interview?

-I do not have all the documents.

What should I do?

-When will I hear back?

- Will I be able to learn new skills in short period of time?

- Feeling nervous

-Is youtube an effective medium to prepare for interview skills?

-Will they view my documents or not.

-I am getting nervous while giving interview.

- No one is there to guide me for preparation.

- Questions paper was too lengthy.

- I am not selected for interview round.

-Need someone who can guide me personally.

Youtube video is not sufficient for me.

-The information is not certified so I can not believe on it

-I forgot to carry my document.

-I am not getting selected.

-My communication skill is not good.

-I get nervous while giving Interview.

-I will get job.

-I will start earning.

-Got selected yaya !!!

I am so happy.

Waiting for result Try to understand job role.

- I do not know whether I will get the job or not

-Will interviwer give me chance to prove myself?

-Not selected.

-Oh no ........... I feel rejected and rubbish.... I’m loosing my Confidence.

89 | Raju Kumar | M. Des |Design for Retail Experience| Graduation Project

Bucketting 1

User Details :Name : Sushrut Age : 32 years Occupation : UX Designer Place : Delhi

90 | Raju Kumar | M. Des |Design for Retail Experience| Graduation Project

Bucketting 2

User Details :Name : Anchal Age : 23 years Occupation : Student Place : Assam

91 | Raju Kumar | M. Des |Design for Retail Experience| Graduation Project

Bucketting 3

User Detail :Name : Tanya Age : 27 year Occupation : Student Place : Ahmedabad

92 | Raju Kumar | M. Des |Design for Retail Experience| Graduation Project

Design Directions

93 | Raju Kumar | M. Des |Design for Retail Experience| Graduation Project

94 | Raju Kumar | M. Des |Design for Retail Experience| Graduation Project

95 | Raju Kumar | M. Des |Design for Retail Experience| Graduation Project

O6 DESIGN & ITERATE 6.1 High Fidelity Wireframes 6.2 Initial Phase (Ideation) 6.3 Second Phase (Ideation)

96 | Raju Kumar | M. Des |Design for Retail Experience| Graduation Project

A wireframe is a page schematic/blue print that represents the skeletal framework of a site .

It is primarily made for the purpose of arranging elements to best accomplish a particular purpose.

It typically lacks details and a visual language, for example typography styles, graphics, icons etc.

When we begin to make a prototype ,First we need to place a suitable grid. Page layout is an important aspect of web design. A popular approach to designing page layouts is to use a grid system.Grid systems are generally used at the web development or visual design stage of the design process.However,because the purpose of a grid system is to help guide the placement, sizing, order, repetition and alignment of elements, using it for wireframes at the information architecture stage is not only beneficial but necessary for designers to create a consistent and balanced page layout.

They can be subdivided into : Low Fidelity Prototypes: It usually has very little content, rather its just a rough sketch of boxes of images and text etc.It is basic line drawing with labels including both hand drawn and digital wireframes High Fidelity Prototypes: These go much further than Low fidelity prototypes using certain design elements, might include the logo, colors, typography, visuals and well rendered representation.

97 | Raju Kumar | M. Des |Design for Retail Experience| Graduation Project

Initial Phase

98 | Raju Kumar | M. Des |Design for Retail Experience| Graduation Project

99 | Raju Kumar | M. Des |Design for Retail Experience| Graduation Project

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Oracle

Bengaluru Area, India

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Job Discription : Identify UX requirements; develop user models, design and maybe prototype UIs for testing and specification. Develop, evangelize, and maintain UI stories…………

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Noida Area, India

M. des.\ B. des (Product, Universal, Retail design) You have 6 of the top skills among applicants, find the 4 missing skills

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Noida Area, India 3 Seat Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy M. des. (Information, interaction, nibh euismod tincidunt ut Retail laoreet design) dolore magna aliquam erat volutpat. Ut wisi 101 | Raju Kumar | M. Des |Design enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit You have 2 of the top skills among applicants, the 8 missing skills lobortis nisl ut aliquip ex eafind commodo consequat.

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Noida Area, India

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Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore Job Discription : Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit facilisi. lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore 18 Lacs 3 Feb 18 nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi View & Apply eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla lobortis nisl ut aliquip ex ea commodo consequat. facilisi.

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Noida Area, India 1 Seat Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy M. des. (Information, interaction, nibh euismod tincidunt ut Retail laoreet design) dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex eafind commodo consequat.

Duis autem vel eum iriure You have 8 of the top skills among applicants, the 2 missing skills dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore Job Discription : Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit facilisi. lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore 10 Lacs 3 Feb 18 nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi View & Apply eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla lobortis nisl ut aliquip ex ea commodo consequat. facilisi.

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5 Seat Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy M. des. (Information, interaction, nibh euismod tincidunt ut Retail laoreet design) dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit You have 2 of the top skills among applicants, the 8 missing skills lobortis nisl ut aliquip ex eafind commodo consequat.

Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore Job Discription : Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit facilisi. lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore 5 Lacs 3 Feb 18 nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi View & Apply eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla lobortis nisl ut aliquip ex ea commodo consequat. facilisi.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonum Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure Graduation Project dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui

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Oracle

Bengaluru Area, India

B.Des., M. Des., B. Tech You have 3 of the top skills among applicants, find the 7 missing skills

Job Discription : Identify UX requirements; develop user models, design and maybe prototype UIs for testing and specification. Develop, evangelize, and maintain UI stories…………

Last date : 3 Jan 18

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User Experience Designer

Posted on : 3 weeks ago

Oracle

Bengaluru Area, India

B.Des., M. Des., B. Tech You have 3 of the top skills among applicants, find the 7 missing skills

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Posted on : 3 weeks ago

Oracle

Bengaluru Area, India

B.Des., M. Des., B. Tech You have 3 of the top skills among applicants, find the 7 missing skills

Job Discription : Identify UX requirements; develop user models, design and maybe prototype UIs for testing and specification. Develop, evangelize, and maintain UI stories…………

103 | Raju Kumar | M. Des |Design for Retail Experience| Graduation Project

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Oracle

Bengaluru Area, India

B.Des., M. Des., B. Tech You have 3 of the top skills among applicants, find the 7 missing skills

Job Discription : Identify UX requirements; develop user models, design and maybe prototype UIs for testing and specification. Develop, evangelize, and maintain UI stories…………

Last date : 3 Jan 18

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Job Discription Level : Associate Ux Designer Job role : Ux Designer

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Senior user experience design @ Oracle Bengaluru, Karnataka, India Experience National Institute of Design

Connection’s connection

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Oracle

Information Technology and Services

Employment type : Full Time

Job detail: Our team supports the innovative and rapidly growing arena of customer sales, support, and agent user experiences. Chat, virtual assistance (bots), machine learning-based user experiences, customer support, mobile, and complex and sophisticated building blocks like scheduling, routing and skills management make up our growing ecosystem. We hire to impact the end-to-end experience and the total solution, not just the UI elements on the screen.

Join us in making a difference for our B2B and B2C customers with our “Design First” approach.

You’ll use your passion to solve very challenging user experience problems and help shape the future of enterprise solutions. You’ll collaborate with product managers to define the requirements and visualize new concepts. Think strategic, deliver tactical; move the ship with innovation, thought, and a customer-centric approach. You'll be part of a close-knit global team.

Responsibilities: Our team supports the innovative and rapidly growing arena of customer sales, support, and agent user experiences. Chat, virtual assistance (bots), machine learning-based user experiences, customer support, mobile, and complex and sophisticated building blocks like scheduling, routing and skills management make up our growing ecosystem. We hire to impact the end-to-end experience and the total solution, not just the UI elements on the screen.

Join us in making a difference for our B2B and B2C customers with our “Design First” approach.

You’ll use your passion to solve very challenging user experience problems and help shape the future of enterprise solutions. You’ll collaborate with product managers to define the requirements and visualize new concepts. Think strategic, deliver tactical; move the ship with innovation, thought, and a customer-centric approach. You'll be part of a close-knit global team.

About us For more than three decades, Oracle has been the center of innovation for business software— birthplace of the first commercially available relational database, the first suite of Internet-based applications, and the next-generation enterprise-computing platform, Oracle Fusion. Today, with more than 380,000 customers—including 100 of the Fortune 100—and with deployments across a wide variety of industries in more than 145 countries around the globe, Oracle offers an optimized and fully integrated stack of business hardware and software systems. Oracle engineers hardware and software to work together in the cloud and in the data center—from servers and storage, to database and middleware, through applications. Our more than 120,000 global employees are critical to that success – read on and find out how you can be part of this success. More than 65,000 customers worldwide rely on Oracle's complete portfolio of enterprise and industry applications to achieve superior results. These enterprise applications include Oracle E-Business Suite; Oracle Fusion Applications; and PeopleSoft, JD Edwards EnterpriseOne, JD Edwards World, Siebel CRM solutions.

Oracle Applications provide a complete choice of on-premises, public cloud, private cloud, or hybrid deployments, as well as a secure path for customers to benefit from the latest technology advances to extend business capabilities. Additionally, Oracle provides best-in-class solutions to address the unique problems faced by specific industries, including Aerospace & Defense, Automotive, Financial Services, Healthcare, Public Sector, Retail, and many others.

Learn more

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Alumni 2 person at Oracle also studied National Institute of Design

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1

2

3

4

5

Application Status

Application Status Date

Profile

Company

Application Status

No. of Applicants

05/01/2018

UX Associate

Oracle

Applied

21

27/12/2017

Lead UX

Bosch

Not Selected

37

19/12/2017

UI/UX

Matrimony.com

Selected for interview

52

Skill Match

You have 3 of the top skills among applicants, find the 7 missing skills

You have 5 of the top skills among applicants, find the 5 missing skills

You have 7 of the top skills among applicants, find the 3 missing skills

105 | Raju Kumar | M. Des |Design for Retail Experience| Graduation Project

Ideation

106 | Raju Kumar | M. Des |Design for Retail Experience| Graduation Project

107 | Raju Kumar | M. Des |Design for Retail Experience| Graduation Project

Home Page

108 | Raju Kumar | M. Des |Design for Retail Experience| Graduation Project

Career Option

109 | Raju Kumar | M. Des |Design for Retail Experience| Graduation Project

Career Options

110 | Raju Kumar | M. Des |Design for Retail Experience| Graduation Project

Popular Courses

111 | Raju Kumar | M. Des |Design for Retail Experience| Graduation Project

Popular Courses

112 | Raju Kumar | M. Des |Design for Retail Experience| Graduation Project

113 | Raju Kumar | M. Des |Design for Retail Experience| Graduation Project

Level Tester

114 | Raju Kumar | M. Des |Design for Retail Experience| Graduation Project

115 | Raju Kumar | M. Des |Design for Retail Experience| Graduation Project

Know Your Level

116 | Raju Kumar | M. Des |Design for Retail Experience| Graduation Project

Login Page

117 | Raju Kumar | M. Des |Design for Retail Experience| Graduation Project

Registration Page

118 | Raju Kumar | M. Des |Design for Retail Experience| Graduation Project

Payment Page

119 | Raju Kumar | M. Des |Design for Retail Experience| Graduation Project

07 Study of Color-Branding-

Emotions-Human Perception

120 | Raju Kumar | M. Des |Design for Retail Experience| Graduation Project

Color Harmony

Hue and Saturation

Shape

Value

2D profile, Basic geometric shape

Color

Edge

-Hue -Value -Croma

-Soft -Loft -Sharp

Color and Emotions Yellow

Orange

Red

Blue

Joy, Happy

Sensuality Spirituality Good taste and touch

Love Romantic Passion Mysterious Stimulate conversation

Lower energy Mellow Smooth Soft Increase love

121 | Raju Kumar | M. Des |Design for Retail Experience| Graduation Project

Branding/Marketing

Act

Nucleus Accumn

Positive Feel

Influences Behavior

Glasgow company installed blue light street in certain neighbourhood to reduce crime rates

Cultural Perception

Universal color-Gold Red: Japan uses red color for light Normal perception is harmful and aggressive

Deficiency

Trichromatic

3cone

Diacrometic

2cone

Deuteranopia

Green

1% m

Protanopia

Red

1%m

Tritanopia

Blue

<1%m,f

122 | Raju Kumar | M. Des |Design for Retail Experience| Graduation Project

Increase decision power for buying products

Color in environment

Emotion Feelings through cosiness or spaciousness

Colour

Light

Role

Light source

Productivity Performance Satisfaction Uplifting

Inviting Energetic Effect on chaos and stress of everyday life

Natural light source

Uniform light source object better impression

Artificial light source

Very light source Difficult to identify Compare to uniform light source

E.g. Bulb light effect Lighter: Move orange Dark: Move darker

Trajectories of object

123 | Raju Kumar | M. Des |Design for Retail Experience| Graduation Project

Behaviour Changing Process How to increase frequency of application usage

Motivate

Teaching

Persuade

Bring user into product and services

ARCS Theory Attract Relevance Confidence Satisfaction

124 | Raju Kumar | M. Des |Design for Retail Experience| Graduation Project

Persuade user to change behaviour

Experience leads to Repeat-Report mode

Color for UI This color palette comprises primary and accent colors that can be used for to develop brand colors.

Theyâ&#x20AC;&#x2122;ve been designed to work harmoniously with each other.

The color palette starts with primary colors and fills in the spectrum to create a complete and usable palette for Web

Text on colored backgrounds For white or black text on colored backgrounds, see these tables of color palettes for the appropriate contrast ratios and hex values Other elements

UI color application

Elements like icons and dividers benefit from having a hex value of black or white so that they work on backgrounds of any color.

Selection of colors by choosing three hues from the primary palette and one accent color from the secondary palette.

Accent color

Use opacity for text, icons, and dividers. One can change the opacity of text to convey how important certain information is relative to other text.

Use the accent color for your primary action button and components like switches or sliders.

Floating action button using the accent color Switch using the accent color

Transparent black or white text behaves more flexibly than grey text because it remains legible and vibrant against background color changes.

Dark text on light backgrounds For dark text on light backgrounds, the most important text has an opacity of 87%. Secondary text, which is lower in the visual hierarchy, has an opacity of 54%. Text hints, like those in text fields and labels, and disabled text have even lower visual prominence with an opacity of 38% White text on dark backgrounds The table values relay relative levels of importance for white text on dark backgrounds.

Hint and disabled content Hint and disabled text and icons have an opacity of 38% for dark content on light backgrounds, and an opacity of 30% for white content on dark backgrounds.

Toolbars and status bars Toolbars and larger color blocks should use the 500 color of the primary color of your app. The status bar should be the darker 700 tint of your primary color.

Bold use of color in large fields is encouraged. Different elements in the UI can take on different parts of your color theme.

Fallback accent colors If your accent color is too light or dark to sufficiently contrast with the background color, use a darker or lighter tint of the accent color instead. If your accent color doesnâ&#x20AC;&#x2122;t work at all, use the 500 version of your primary color on white backgrounds. If your background color is the 500 version of your primary color, make your accent color either white 100% or black 54%.

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O8 USER INTERFACE

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Home Page

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Career Option

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Career Option

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Career Option

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Career Option

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Career Option

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Popular Courses

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Popular Courses

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Payment Page

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Login Page

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Registration Page

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Level Test

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O9 CONCLUSION 9.1 Reflections 9.2 Bibliography 9.3 Webbibliography

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Reflections The internship at INFOEDGE (Naukri.com) was one of the best experiences, where I greatly learned about how to proceed forward with a problem considering the stakeholders and limitations and thinking about what users really want and respond to what they do. I was given full freedom to take this project forward however I wanted to and was encouraged to make final decisions on the design after I was given the feedback from my mentors on the progress. The application of theoretical knowledge in the corporate world by modifying some of the learnings which we had done in our college was also an interesting challenge.The company has a great learning environment and fantastic team members which motivated me to give my best on the work done and I would always be grateful to everyone involved in this project with me for their contributions towards the development of the newly redesigned tool.

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Bibliograpghy The User Is Always Right: A Practical Guide to Creating and Using Personas

for the Web (Voices That Matter) Introducing Data Science: Big Data, Machine Learning, and more, using Python tools by Davy Cielen and Arno Meysman Colours of Emotions by Wilson Varghese Design for Services (Design for Social Responsibility) by Anna Meroni and Daniela Sangiorgi Mood Mapping: Plot your way to emotional health and happiness Paperback

by Liz Miller (Author)

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Webbibliography http://www.htcampus.com/article/problems-faced-tier-2-tier-3-engineering-colleges-india/ https://www.myamcat.com/blog/success-tips/first-job-tips/50-common-problems-of-a-fresher/ https://www.forbes.com/sites/lizryan/2017/03/19/frustrating-job-search-its-not-you-the-system-isbroken/#13d1e0305ae8 https://www.glassdoor.com/blog/10-ways-prepare-job-search-2015/ https://www.theguardian.com/careers/challenges-graduate-jobseekers-face-today https://www.pomsmeetings.org/confpapers/043/043-1565.pdf http://digitalcommons.unl.edu/cgi/viewcontent.cgi?article=1016&context=commstudiespapers http://www.bls.gov/opub/ted/1999/Jul/wk1/art01.htm http://www.businessinsider.com/why-blue-collar-jobs-are-dissapearing-2012-1?IR=T http://inconsiderableness/why-blue-collar-jobs-are-dissapearing-2012-1?IR=T http://timesofindia.indiatimes.com/city/kolkata/The-digital-edge-Now-blue-collar-job-seekers-aregoing-places/articleshow/52179672.cms http://www.govtjobonline.com/2016/01/saral-rozgar-jobs-for-blue-collar-job-seekers-in-India-2016. html http://www.greenbook.org/marketing-research/mobile-research-and-the-emotional-experi ence06251 https://www.academia.edu/2527703/Emotions_Experiences_and_Usability_in_Real-Life_Mobile_Phone_ Use https://www.youtube.com/watch?v=XINeiAw9vqs http://rjacquez.com/product-design-is-about-emotional-experiences-video/ http://www.dummies.com/how-to/content/ten-ways-to-improve-your-emotional-intelligence. seriesId-342515.html http://www.babajob.com/ https://app.asana.com/0/138594991213093/list http://www.ux-lady.com/introduction-to-user-personas/ http://www.processmap.com/solutions/sustainability/ https://material.google.com/ https://developer.android.com/guide/practices/ui_guidelines/index.html http://appbucket.wix.com/appbucket http://www.nid.edu/people/faculty/krishnesh-mehta.html

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10 EXPERIENCE LETTER

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Experience Certificate

2nd June, 2017

PRIVATE AND CONFIDENTIAL

Raju Kumar NID Bangalore Dear Raju, We are pleased to offer you an internship with our organization in line with the requirement of your course curriculum from 3-July-2017 to 3-Jan-2018. You will be based out of our corporate office at Noida.

Your work timings will be 9:30 am to 6:30 pm. (Monday to Friday).

During the tenure you will be paid an all-inclusive monthly stipend of Rs 50,000/-. However, any expenses incurred on any outstation travel will be reimbursed as per the companyâ&#x20AC;&#x2122;s policy.

The company reserves the right to deduct lawful and reasonable amount from the stipend in case of delay, negligence, loss etc. arising from the transactions handled by you.

You will keep the information pertaining to the Company and its customers confidential during your tenure with the organization and thereafter.

Kindly sign and return a copy of this letter as a token of your acceptance.

Yoursâ&#x20AC;&#x2122;s sincerely For Info Edge India Ltd

Authorized Signatory Executive Vice President - Human Resources

__________________________________ I accept the terms and conditions of this offer

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11 ACKNOWLEDGEMENT

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Acknowledgement I would like to express my deepest gratitude to my guide Nijoo Dubey for her enormous support and guidance throughout the project. This project would not have been possible without her insightful discussion and constant encouragement.

My sincere gratitude also goes to C S Susant and other faculty members for giving me their time and valuable feedback on the subject matter I would like to thank my industry mentor Rinchan Gupta, Ayush Srivastav and Vinay Ahuja for heighly stimulating inputs at each stage of progress of this project.

I would also like to thank my parents and friends who helped me a lot in analizing this project within the limited time frame.

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