Fashion Portfolio
About Me
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Fashion design is the career that I have decided to pursue because I believe that fashion design is about story telling; it allows me to be inspired by whatever I want. I personally love to translate different parts of cultural differences in my designs; the process of searching for inspiration from different cultures to visualize in my designs makes me feel like I’ve traveled all over the world. The fashion design field is not limited to developing clothes, however, also provides you a break into several other industries; it has a wide range that involves research, making optimum use of resources and textile making, the industry constantly throws unprecedented challenges at me that I personally enjoy both creative and technical aspects of.
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Hamida ﺣﻤ ﺪةCollec ion
19 O cham Collec ion 31 Khobai Collec ion
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Hamida []حميدة Collection I consider this collection the closest to my heart. I wanted to create a collection which I will never regret doing whenever I looked back. My inspiration developed during a quiet evening night, I came into my grandmother room to find her wearing a puffy sleeved gathered dress, wrapping her head with a White Shemagh to ease her headache. My grandma, Hamida is one of the most important people in my life, and the inspiration to this collection. The name Hamida is a feminine form of the name Hamid; which means the thankful and praise worthy. My collection translates two key characteristics of my grandma’s personality; her strength and softness. My love for my culture lead me to use the White Shemagh (شـ ـ ـ ـ ـ َـمــاغ ُـšumāġ) as the main element of design, I also used other traditional men’s wear pieces ِ ُكـ ـ ـ ـ ـkūfiyyah) and Sewral Alsunna such as the Kufiya (ـوفـيَّـة (ـسـنّة س ـ ـ ـ ـ ـ ْروال الـ ـ ـ ـ ـ ُـ ِ ـsrwāl sūnnah). My collection is an all White bridge fashion collection which uses traditional men’s wear to create feminine puffy, gathered garments. 6
Timeless
Hamida []حميدة
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Powerful
Feminine 8
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Front
Back
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Front
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Oucham Collection My inspiration for this collection are the Berber women. The Berbers are often portrayed as nomadic people crossing the desert on camels. The Berbers have occupied North Africa, since the beginning of recorded history and until the Islamic conquests. One of the most important movements to me is feminism and woman empowerment; that is why I chose to specify my collection to the Berber women. Women all over the world put themselves through unbearable pain in order to feel beautiful. The Berber women found many ways to adorn themselves with makeup and tattoos; using Black charcoal for eyebrows and as eyeliner, and tattooing themselves (Oucham) with painful methods as a rite of passage, marking a girl‘s transition into womanhood. Oucham can be seen as a means of both augmenting women‘s bodies and of publicly marking their transition as a physical and ever-present symbol of their prestige as useful members of the society. The powerful traditions of the Berbers inspired me to create an evening wear collection choosing the main colors as black extracted from the charcoal, shades of nude and maroon; I also created embellishments and beading shaping their symbols. 18
Feminine
Charcoal
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Oucham S/S 19
Androgynous
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Khobaity Collection My collection is personal, it began with my grandma’s stories. The was extracted from the memories that she had made and shared with my cousins and I during the time she had spent in my family’s origin, the Yellow Valley (ـصـ ـفــراء )وادي الـ ـ ـ ـ ـ َّـ ـ. The pictures that I have collected are of people that still live there, and practice the traditions that were made back in 1921. They danced the night away wearing traditional wear such as Almutabbaq (for women) which is an oversized big sleeved garment; and Hsewe (for men) which consisted of a bandolier that wraps around their torso. To communicate my idea, I had to understand their use of color as well, such as the rituals that allowed only the married women to wear red, and the maidens to wear blue, which helped me in choosing my color palette. The silhouettes transmit the flowiness, fullness, and drapery of their traditional wear, enhanced by the abstract print that I have created and extracted from my collection of pictures. This resort collection is aiming for females, aged between 25 - 35, of the middle to high income, and who appreciate and interest in cultures and heritage. 30
Renovation
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Khobaity
Volume
Resort 2020
Khobaity Collection
Modren
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ABLE F C N EN Hamida ﺣﻤ ﺪةCollec ion
9 O cham Collec ion 1 Khobai Collec ion
31 Khobai Collec 19 O cham Collec i
HA K FI D
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Ralo aidi@gmail.com Raghadho aidi ralo aidi. i si e.com/raghadalo aidi 42
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Hamida ﺣﻤ ﺪة
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Raghad Hamad Alowaidi 2020