Brand Guidelines
Brand Guidelines
Rebranding the Logo and Visual Identity for Sun Pharmaceutical company
Contents 1. Brand
2. Visual Identity
3. Applications
About Brand
Logo:
Stationery:
Vision
Logo mark
Business card
Mission
ClearSpace & Minimum Size
Letterhead
USP
Logo Do’s
Envelope
Why Redesign?
Logo Don’ts
Lanyard ID
Visual Elements:
Digital:
Color Palatte
Email Signature
Tone of Voice Logo:Before& After
Typeface Iconography Illustration Patterns Imagery
Print: Poster Ads Packaging
Leadership through focused research.
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Sun Pharma is a leading global generic and India’s top pharmaceutical company. A vertically integrated business, economies of scale and an extremed skilled team enable it to deliver quality products in a timely manner at affordable prices. It provides high quality products in a timely manner at affordable prices. It provides high quality, affordable medicines trusted by customers and patients in over 150 countries globally.
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Vision
Mission
With the prime objective of good health to all, Sun India
The mission of Sun India Pharmacy Ltd. is good health
Pharmacy aims to be amongst the top ten Generic
and happiness for all. We believe in utilizing modern
Pharma and OTC players in India in the span of next
science to bring out the essence of nature and provide
ten years. We intend to achieve this with the help of
effective and high quality medicines at affordable
strategic growth and stringent quality measures.
prices.
“Bringing Healthcare at affordable prices for India masses Advertising and Marketing Strategy.�
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Due to Acquisitions and Joint ventures with various Industries as far now. To retain old customers while successfully bringing in new ones.
Why ReBranding? Repositioning the brand in new Target market to attract new audience.
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As it is growing big by acquisitions of large industries in it but its brand identity looks Outdated.
Tone of Voice The way we convey our aspects is expressed through our brand Inspired by our vision and focused research bringing the healthcare at affordable prices. Good health and happiness to all while connecting the happiness with bright and fresh colors creating fresh, bold Identity in every piece of our communication.
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Old logo
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New logo
Visual Identity
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Concept Creating a Fresh, Bold and simple visual identity. The design langauge emphasis on depiction of ‘Good Health and happiness to all’. Developing closely to DNA structure I used this idea as an Inspiration to depict in the brand visual language. The heart in the logo depicts the Good health while the connecting shapes connotes happiness with leading bright and fresh colors and credibility of Typeface.
Brand Mark
Logo Type
Logo
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Clearspace and Minimum Size Logo should be clean and strong and always treated
X X
with respect in its usage. Isolating the Logo in this way protects it from the distorted by Imagery, Graphics 3X
and Page trim.
11X
Note the minimum sizes of logo on both print and digital media.
20 mm
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6 mm
110 Px
21 Px
Digital
Logo: Single Color Logo in Single color is for applications where full color is not an option or not is desired.
Logo on Various Color backgrounds
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Logo: Do’s The Identity is designed keeping in mind the exibility and scalability where it should be adopted easily on multiple platforms.
You can play with the scale of elements
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Placing the logo on solid color background
Logo: Don’ts Consistent presentation of the logo is important and helps promote recognition of the brand. The below examples can help to avoid the misuse of logo.
NO
NO
NO
NO
Do not use the old stacked version of logo.
Do not use the old stacked version of logo.
Do not use the old stacked version of logo.
Do not change the logo color or tone.
Using Improve your health
NO
NO
NO
NO
Do not resolve logo in same color logotype and brandmark
Do not disort or wrap the logo in anyway.
Do not change or manipulate the typeface of logo.
Do not use Logo within the sentence.
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Color Palette The Logo should work across all reverse medias. The style you choose will depend on your environment in which your logo appears(web, Print, Signage, Product). To ensure the expression of logo is right we have created a system that Includes CMYK, RGB HEX and PANTONE as well.
PANTONE 158 C
PANTONE 7687 C
PANTONE 1788 C
PANTONE 573 C
PANTONE 419C
C0 M71 Y98 K0
C100 M86 Y15 K3
C0 M96 Y83 K0
C29 M96 Y17 K0
C0 M71 Y98 K0
R242 G109 B33
R26 G66 B138
R243 G39 B53
R178 G225 B216
R242 G109 B33
HEX f26d21
HEX 1a428a
HEX f32735
HEX b2e1d8
HEX f26d21
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Typography Primary Typeface : The Primary typeface for all Sun
Secondary Typeface : The Secondary typeface for
Pharma communication. Tiempos Headline typeface
all Sun Pharma communication. Rubik typeface with
has higher contrast for setting elegant headlines.
slightly rounded corners used for body, subtitles and
also available in more weights than the text version,
captions. it is available in light, regular, medium, bold
including light, regular, medium, semibold, bold and
and black.
black.
Tiempos Headline
Aa
Aa
Aa
Aa
Aa
Aa
Rubik
Aa
Aa
Aa
Aa
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Iconography We use icons for Infographics, charts, and graphs for both print and digital media to convey complex ideas and keywords in the communication.
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Ilustration We use Outline vector illustrations in contents for Infographics, charts, and graphs for both print and digital media through visual representation.
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Patterns Patterns are the greatest tool for establishing a connection to a specific feeling by creating coherent image without having to put it into words and it is a way to build and strengthen brand Identity and Style.
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Imagery The aesthetic appearance of our brand’s core messaging. The idea is to connect the right messages with our target audience so that they will have strong feelings when they encounter our brand imagery.
Leadership through focused research.
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Applications
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Business card size: 3.5 inch*2 inch Name: Rubik Semibold - 12 pt Contact Information: Rubik Regular - 7 pt
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Letterhead size: W*H 210 mm*297 mm Contact Information: Rubik Regular - 12 pt
Envelope size: W*H 222 mm*95.5 mm Flap: 1 inch Contact Information: Rubik Regular - 12 pt 26
A4 Folder Total size: W*H 436 mm*303 mm One side: W*H 215.5 mm*303 mm Spine: 5 mm Card slot: 215.5 mm*100mm
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Lanyard Id size: W*H 54 mm*85 mm Contact Information: Rubik Regular - 12 pt
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Email Signature Consistent use of email signature will contribute to the consistent brand language and a common voice with outside consumers.
Rohit kumar Asst. Manager
rohitkumar@sunpharma.com +91 73067 94521
Rohit kumar
Asst. Manager
rohitkumar@sunpharma.com +91 73067 94521
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Advertising: Billboards The Best way to communicate to the customers to . It helps the customers about the brand availability and the products which are useful to them.It allows the brand to reach more people faster and cheaper than any other mass marketing media.
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Packaging The creation of the exterior of a product. That includes choices in material and form as well as graphics, colors and fonts that are used on a box.
Dimensions: L*B*H 14.605 cm* 1.8939 cm* 9.5258 cm
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