DESIGN AND BRAND GUIDELINES Bull thread Brand Guidelines
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Bull thread Brand Guidelines
TA BLE O F C O NTENTS Sec 00 - Brand Identity elements
06 - 15
Sec 01 - Colour
16 - 22
Sec 02 - Signature Usage
23 - 28
Sec 03 - Typography
29 - 30
Sec 04 - Stationery and Applications
30 - 41
How to use this manual Basics This document present basic guidelines for the correct usage of the graphic elements of Bullthread’s identity in order to create high quality,Visual Stunning Communication skills. About Bull thread - What is Bull thread Brand Identity elements - Signature - Bullthread Signature - Full colour - Bullthread Signature - Single colour
- Brandmark:empty Space - The brandmark - Brandmark Size - Signature Usage with Partners - Incorrect Usage of Signature
Typography
- The brandmark
- Primary typeface
- Signature with tagline - Name in text
Stationary and applications
- Examples of using the name Bullthread in text
Colour - Brand Colour System - Incorrect usage of signature Colours - Incorrect usage of background Colours - Full Colour Signature:background colours - Single Colour Signature:background colours - Signature Usage on a background image
Signature Usage - Horizantal Signature:empty Space
- Business card and Stationery - Email signature - Website Landing page,Desktop backgrounds & Wallpapers - Social media splash pages, - Powerpoint Template - Packaging design,Labels,Stickers - Signage,Banner - Products Brochure, E-Book Cover - Poster,Gift cards,Mugs,Shirts,Bags
A brand is a person’s gut feeling about a product, service, or a company. Marty Neumeier, Zag
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WELCOME TO BULL THREAD
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Bull thread Brand Guidelines
Brand Values - Reliability - Innovation
Bull thread is driven by strong values how we innovate our jeans and other products and the consistency of the brand.We Value Our Customers and the reliability of Our products.
- Sustainable development - Problem solving - Energetic
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This is a tool to help guide and Strengthen the body of Visual Communications that make Bull thread a highly recognised and respected brand. The information discussed in this manual provides a solid foundation for the Bull thread brand, while allowing for the artistic and creative flexibility needed to create high quality, visually Stunning communation materials. For more information about brand permissions and guidelines, visit: www.Bullthread.com
Brand identity elements
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Signature with tagline Logotype/wordmark
Brandmark
Great strength, Great times Tagline
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Bull thread Brand Guidelines
Bull thread Signature: full Colour The Bull thread Signature Consists of the Logotype and the mark The relationship (size,positioning and colours) of these elements should never be altered in anyway. When possible,when possible,the logo should appear in its full colour horizantal version. The signature is available with and without the tagline.
Horizontal view:Light background
Horizontal view:Dark background
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Bull thread Signature:Single Colour The Bull thread signature in black and white is for applications where full-colour is not an option or is not desired
Horizontal view:Light background
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Bull thread Brand Guidelines
Horizontal view:Dark background
The brandmark The brandmark represents what Bull thread is about : the strength and believe an Upward trending of the brand.The symbol is made up of Bull head and Letter ‘ B’ together representing the energy of the brand.
When used as part of the signature,the colour of the brandmark should never be altered in anyway.
brandmark
Horizontal view:Light background
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Signature with tagline The tagline should appear on all marketing materials. This includes advertising, direct mail, posters, digital and print banners,newsletters, promotional cards and brochures.Exceptions to this requirement are information materials such as Signage, product guides, stationary, business cards, documentation and the organization website.
The tagline should be positioned under the logotype and the left-justfied in alignment with the “ U “ in Bull thread.
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Bull thread Brand Guidelines
Examples of using the name Bull thread in text vgests hyfhh bddb gsfs hsts daraag gsrsis usfss gsstsish tyuis ystssu Bullthread bnhfg drsison frsdcv bnjihgn nmjgfd mkoutr vbgfdda njkopmj njuredc nmkolpm
Captalise the letter ‘ B ‘
vgests hyfhh bddb gsfs hsts daraag gsrsis usfss gsstsish tyuis ystssu Bullthread bnhfg drsison frsdcv Use same font size
Captalise the “ B ” of the word “Bull thread” but not when used to indicate the web or email address.Be Consistent in the use of the word.
The word “ Bull thread “ should appear in the same font size and style as the content surrounding it.
vgests hyfhh bddb gsfs hsts daraag gsrsis usfss gsstsish tyuis ystssu Bullthreads bnhfg drsison frsdcv bnjihgn nmjgfd mkoutr vbgfdda njkopmj njuredc nmkolpm
vgests hyfhh bddb gsfs hsts daraag gsrsis usfss gsstsish tyuis ystssu Bull thread bnhfg drsison frsdcv bnjihgn nmjgfd mkoutr vbgfdda njkopmj njuredc nmkolpm
DO NOT pluralise Bull thread is a project’s name,hence it cannot be pluralised,used as a verb or abbreviated in anyway.
DO NOT use logotype in reading element
Bull thread Magazine A premium magazine for new trends Bullthread is launching soon
Official services and groups The Capital “ B “ should always be used when the word Bull thread is part of the name of a product,service or group.
Bull thread Magazine A premium magazine for new trends Bullthread is launching soon
DO NOT link the text to other services
The logotype in typerface is a part of the signature and cannot be displayed alone or included in atext in order to replace the name.
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Important note on the Bull thread wordmark The Abastina font used for the Bull thread wordmark is considered a branding typerface associated with the Bull thread name.
Energertic Bull thread Launch the site today
The use of this typerface is reserved exclusively for the Bull thread wordmark and the signature.Usage as title font for hedings and graphics or in connection with other content are not allowed.
Do not use Abastina in Graphics Do not use the typerface for headings and graphics or in connection with other content.
DAY Use Abastina only on graphics and signatures approved by Bullthraed Project use the typerface for Project approved and Bull thread-related brand
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Bull thread Brand Guidelines
Colour
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Colour is a strong, communicative element of any brand identity. It unifies the identity,enhances brand association and accelarates differentiation. The Bull thread signature is made up of an attractive and dynamic palette that brings colour and vibrance to all communication
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Bull thread Brand Guidelines
Brand Colour System The harmonious Colour allow for great flexibility in design while providing a Consistent brand colour scheme for all Communications When used Correctly, the logo colour palette generates brand unity and creats visually stunning materials that reflect the brand name. Bull thread brandmark Colour palette Pantone Usage The colours here represent the coated colour swatches.when printing the Bull thread signature on uncoated white stock, substitute pantone coated colours with pantone uncoated colours.
The colour below should dominate in every place you create that uses the Bull thread signature
PANTONE 186 C CMYK 18/100/91/7 RGB
191/30/45
HEX
#c01d2e
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Incorrect usage of Signature Colours The Colours of the Signature are not meant to be changed or altered in anyway.
Do not apply gradients to the signature
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Bull thread Brand Guidelines
Do not transpose or change the colours in anyway
Incorrect usage of background Colours This page shows examples of incorrect backgrounds for the signature.
Do not use the signature on a background colours that makes the signature or anything hard to see or read.
Do not use the signature on busy photograph.
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Full colour Signature:background Colours The Bull thread Signature can be reproduced on these three background colours Always try to choose a background colour that matches the brand colour For further information,please see the previous page:”Incorrect usage of background colours”.
White
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Bull thread Brand Guidelines
PANTONE COOL GRAY 3C
PANTONE 186 C
CMYK 0/0/0/10 RGB 236/236/236 HEX ECECEC
CMYK 18/100/91/7 RGB 191/30/45 HEX #c01d2e
Signature usage on background image When using the background images,always make sure that the signature is in a prominent position and that is always recognisable and visible. Choosing an image Make sure to Choose an image which is not too busy and does not have a large area of contrast.
Colours Choose images that have warm,bright colours,No washed-out tones,backgrounds can be sharp or blurry.
Placing the logo on background Place the logo in an area where it is clearly visible.pick the version of the logo that best matches the background colour
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Signature Usage
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Bull thread Brand Guidelines
Horizantal Signature:empty space The Bull thread Signature is strong and clean and should always be treated with respect in its usage. Isolating the signature in this way protects it from being distorted by other imagery,graphics and page trim
/2 X
1
/2 X
1
X Calculating the area the isolation The height of the empty area around the signature should be half of the height of the signature word.
/2 X
1
/2 X
1
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Brandmark:empty space When used on its own, the Bull thread brandmark should always be treated with respect. Isolating the Brandmark in this way protects it from being distorted by other imagery,graphics and page trim
/2 X
1
/2 X
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X Calculating the area the isolation The height of the empty area around the signature should be half of the height of the signature.
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Bull thread Brand Guidelines
/2 X
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/2 X
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Signature size Our Signature is extremely recognisable and captures the essence of our community.
100 px
100 px
Standard signature The standard full colour and single colour horizantal version of the signature must never less than 25 px.
25 px
25 px
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Signature usage with partners The Bull thread signature may be used alongside partners logotypes. We recommend always ensuring that all logos appear equal in stature and the partner logo does not extend into the empty space required around the Bull thread signature.
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Bull thread Brand Guidelines
Incorrect usage of signature Consistent presentation of our logo is important and helps promote recognition of the Bull thread brand. The Examples below on the following page can help to avoid the misuse of logo
Do not re-configure or alter in anyway
Do not rotate the signature
Do not re-configure or alter in anyway
Do not rotate the signature,Do not strectch,condense or distort the signature.
Do not place the signature at any angle other than horizantal
Do not rotate the signature,Do not strectch,condense or distort the signature.
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Typography
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Bull thread Brand Guidelines
Typeface The primary typeface choosen to communicate the Bull thread is Roboto slab.From body copy to headlines,from print to web,this typerface will cover all design needs.
Roboto slab is a sans-serif typeface.It is classfied as sans serif and it was developed to work well both for print and screen usage.
Best used in
Book, 12 pt
Headlines,bodycopy
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Book, 12 pt ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
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Stationery and applications
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Bull thread Brand Guidelines
Business card and stationery
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Email Signature Email Signature Consistent use of our electronic microsoft outlook email signatures will contribute to the consistent brand language and a common voice with our outside customers. Email Signature should never be created by individuals,Typerface,colours, hyperlinks and graphics have been carefully choosen to be consistent with our visual identity.
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Bull thread Brand Guidelines
Presentation template It is important to project a consistent image of the company through our internal and external communications.The corporate presentation should be used for all elctronic presentations. The preffered presentation aspect ratio is 16:9 which accomadates most modern computer and presentation screen sizes.
Printing Tip When printing 16:9 choose “scale to fit paper� from print dialogue box.This will ensure the whole slide is printed on your selected paper size.
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Website Landing page Bull thread.com Communicates the new brand direction by conveying an immediate visual impact with bold use of colour and open space. To add fun on the Homepage,the logo employs a “slip scroll� technique that allow it to change the background through the interaction with the layout.
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Bull thread Brand Guidelines
Desktop background and wallpapers
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Social media Throgh social media we have the oppurtunity as a brand to inspire and enable people to make progress everyday.we can achieve this through our many platforms that include facebook, twitter, instagram, Google+ and youtube.
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Bull thread Brand Guidelines
Packaging design,Labels The range of Bull thread Packaging,lables allows most important elements in a successful product launch (or re-launch). But there are so many things to think about when designing a package – it is design that has to function. It has to protect what’s inside. It has to allow for easy storage and distribution.
label
Packaging
label
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Signage and banner Signage and banner is the best way to communicate to the customers. it helps informs the customers about the brands available in the market and the variety of products useful to them.it is for everybody including kids, young and old. It is done using various media types, with different techniques and methods most suited.
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Bull thread Brand Guidelines
Product brochure and Magazine Cover
Product brochure
Magazine cover
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Poster, Gift card, Cup, Bag
Poster
Cup 42
Bull thread Brand Guidelines
Gift card
Bag
Glossary Brand
A person’s perception of a product, service, experience ond Organisation.
Media
The channel through which the brand messages are delivered
Brand essence The distillation of brand promise into the simplest posssible terms.
Perception
An impression received through the senses.
Brand Identity The outward expression of a brand including its name,trademark,communication and visual appearance.
Signature
The defined visual relationship between logotype and symbol.
Brandmark
An icon,avatar,wordmark or symbol for the brand.
Tagline
A sentence, phrase or word used to summarise a market position.
Icon
The visual symbol of a brand.
Trademark
Anyplace peope come in contact with a brand including product use,packaging,advertisng,editorial and casual conversation
Logo
An abbrevation of a logotype,now applied broadly to all the trademark.
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Bull thread Brand Guidelines
2018 Bull thread LLC. All rights reserved.Design and developed by Ramadugu Rakesh kumar, Fashion Communication 4th sem.
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