[Reporte Twitter] Copa América Centenario en la Televisión Pública Argentina

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Copa America Centenario RESULTS

@ T W I T T E R L ATA M


INDEX MAIN RESULTS ON TWITTER

TOP MATCHES MOST MENTIONED MATCHES

TOP PLAYERS MOST MENTIONED PLAYERS

MARKET RESULTS ARGENTINA

CONFIDENTIAL


Main Results


Overall Metrics Wrap Up Data

9.2B Impressions

33M Tweets

Source | Twitter internal | Data Range: 3/3/2016 - 6/27/2016

CONFIDENTIAL


Country Breakdown Results Copa America total Tweets per country

9,858,272

5,273,706

42% 2,414,455

2,308,258

2,197,122 1,641,291

Argentina

USA

Mexico

Colombia

Source | Twitter internal | Data Range: 3/3/2016 - 6/27/2016

Chile

7% 9% 10%

22%

Argentina USA Mexico Colombia Chile Brazil

10%

Brasil

CONFIDENTIAL


Match Breakdown Results Copa America total Tweets per day

Group Stage

Quarter Finals

Semi Finals

3rd Final Place 10,204,070

2,404,571 1,553,829

1,446,611

1,476,337 1,096,534

966,657 645,773

517,907 94,387 USA x Colombia

84,093

313,774

Costa Rica x Paraguay

193,375

114,748

Jamaica x Venezuela

Panama x Bolivia

250,593 USA x Costa Rica

438,716

197,525

427,624

Ecuador x Peru

Source | Twitter internal | Data Range: 3/3/2016 - 6/27/2016

333,152 Mexico x Jamaica

561,195

247,095

Argentina x Panama

238,149 USA x Paraguay

306,101

632,762

603,783 117,585 Ecuador x Haiti

77,997 Mexico x Venezuela

209,252 Argentina x Bolivia

420,405 USA x Ecuador

941,463

501,367 Argentina x Venezuela

220,185 USA x Argentina

USA x Colombia

CONFIDENTIAL


Top Matches


#1

#2

#3

ARG vs CHI USA vs ARG ARG vs PAN Final - 10M Tweets

Semi-Final - 2M Tweets

Group Stage - 1.5M Tweets


Top Players


Higuain Mascherano Messi

Di MarĂ­a

James Rodriguez

CONFIDENTIAL


Market Results


ARGENTINA INTEGRATIONS

CONFIDENTIAL


Tweets on Air

Source | Twitter internal | Data Range: 3/3/2016 - 6/27/2016

CONFIDENTIAL


Tweet Counter

Source | Twitter internal | Data Range: 3/3/2016 - 6/27/2016

CONFIDENTIAL


SnappyTV

Source | Twitter internal | Data Range: 3/3/2016 - 6/27/2016

CONFIDENTIAL


Autographed Jersey Lottery on Twitter

Source | Twitter internal | Data Range: 3/3/2016 - 6/27/2016

CONFIDENTIAL


Trending Topics #1 TT in Argentina and Worldwide

#1 Source | Twitter internal | Data Range: 3/3/2016 - 6/27/2016

CONFIDENTIAL


Twitter Poll

Source | Twitter internal | Data Range: 3/3/2016 - 6/27/2016

CONFIDENTIAL


@TV_PUBLICA

CONFIDENTIAL


Overall Metrics @TV_Publica

14M Tweets Impressions

Source | Twitter internal | Data Range: 3/3/2016 - 6/27/2016

1.6K 1.4K Tweets from account

Tweets with Rich Media

CONFIDENTIAL


Impressions per day @TV_Publica Metrics

Arg x Chi 1,415,464

Arg x Chi

Arg x USA Arg x Bol

856,117

514,804

518,078

494,630 410,797

445,140

493,324

Arg x Ven

721,317

Arg x Pan

616,415

824,054

528,077

566,931 512,460

510,281

489,200

803,263

771,404

605,280 531,515

559,325 497,934

429,871 349,044 199,830

Jun 3rd

Jun 5th

Jun 7th

Jun 9th

Jun 11th

Source | Twitter internal | Data Range: 3/3/2016 - 6/27/2016

Jun 13th

Jun 15th

Jun 17th

Jun 19th

Jun 21st

Jun 23rd

Jun 25th

Jun 27th

CONFIDENTIAL


Tweets per day @TV_Publica Metrics

Arg x Chi 181

Arg x USA

Arg x Bol Arg x Chi 69

68

Arg x Pan

49

47

77

Arg x Ven79

95 80

74

59

58

56

51

73

70

67

65

85

92

56

53

48

39

17

Jun 3rd

Jun 5th

Jun 7th

Jun 9th

Jun 11th

Source | Twitter internal | Data Range: 3/3/2016 - 6/27/2016

Jun 13th

Jun 15th

Jun 17th

Jun 19th

Jun 21st

Jun 23rd

Jun 25th

Jun 27th

CONFIDENTIAL


Top Tweets @ TV_Publica

Source | Twitter internal | Data Range: 3/3/2016 - 6/27/2016

CONFIDENTIAL


@TVP_DEPORTES

CONFIDENTIAL


Overall Metrics @TVP_Deportes

376K 64 Tweets Impressions

Source | Twitter internal | Data Range: 3/3/2016 - 6/27/2016

Tweets from account

62

Tweets with Rich Media

CONFIDENTIAL


Impressions per day @TVP_Deportes Metrics

Arg x USA 109,269

47,170

29,276

Arg x Chi 15,023

14,413 7,264

7,078

Arg x Pan 13,169 1,797

Jun 5th

12,837

10,837

9,919

7,269

3,423 Jun 3rd

Arg x Bol

Jun 7th

Jun 9th

2,132

859 Jun 11th

Source | Twitter internal | Data Range: 3/3/2016 - 6/27/2016

Jun 13th

Arg x Ven

Arg x Chi

20,874

18,674

11,556 7,695

10,629 4,712

5,247

4,400

1,136 Jun 15th

Jun 17th

Jun 19th

Jun 21st

Jun 23rd

Jun 25th

Jun 27th

CONFIDENTIAL


Tweets per day @TVP_Deportes Metrics

14

Arg x USA

10

9

Arg x Chi

Arg x Pan

3 2 1

2 1

Jun 7th

Jun 9th

Arg x Ven

2

2

1 0

Jun 5th

4

3

1

0 Jun 3rd

Arg x Bol

0 Jun 11th

Source | Twitter internal | Data Range: 3/3/2016 - 6/27/2016

0 Jun 13th

Jun 15th

4

Arg x Chi

2

1

1

0

0

Jun 17th

Jun 19th

0 Jun 21st

Jun 23rd

Jun 25th

Jun 27th

CONFIDENTIAL


Top Tweets @ TVP_Deportes

Source | Twitter internal | Data Range: 3/3/2016 - 6/27/2016

CONFIDENTIAL


THANK YOU!

@ T W I T T E R L ATA M


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