[Reporte Twitter] Copa América Centenario en la Televisión Pública Argentina

Copa America Centenario RESULTS

@ T W I T T E R L ATA M

INDEX MAIN RESULTS ON TWITTER

TOP MATCHES MOST MENTIONED MATCHES

TOP PLAYERS MOST MENTIONED PLAYERS

MARKET RESULTS ARGENTINA

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Main Results

Overall Metrics Wrap Up Data

9.2B Impressions

33M Tweets

Source | Twitter internal | Data Range: 3/3/2016 - 6/27/2016

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Country Breakdown Results Copa America total Tweets per country

9,858,272

5,273,706

42% 2,414,455

2,308,258

2,197,122 1,641,291

Argentina

USA

Mexico

Colombia

Source | Twitter internal | Data Range: 3/3/2016 - 6/27/2016

Chile

7% 9% 10%

22%

Argentina USA Mexico Colombia Chile Brazil

10%

Brasil

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Match Breakdown Results Copa America total Tweets per day

Group Stage

Quarter Finals

Semi Finals

3rd Final Place 10,204,070

2,404,571 1,553,829

1,446,611

1,476,337 1,096,534

966,657 645,773

517,907 94,387 USA x Colombia

84,093

313,774

Costa Rica x Paraguay

193,375

114,748

Jamaica x Venezuela

Panama x Bolivia

250,593 USA x Costa Rica

438,716

197,525

427,624

Ecuador x Peru

Source | Twitter internal | Data Range: 3/3/2016 - 6/27/2016

333,152 Mexico x Jamaica

561,195

247,095

Argentina x Panama

238,149 USA x Paraguay

306,101

632,762

603,783 117,585 Ecuador x Haiti

77,997 Mexico x Venezuela

209,252 Argentina x Bolivia

420,405 USA x Ecuador

941,463

501,367 Argentina x Venezuela

220,185 USA x Argentina

USA x Colombia

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Top Matches

#1

#2

#3

ARG vs CHI USA vs ARG ARG vs PAN Final - 10M Tweets

Semi-Final - 2M Tweets

Group Stage - 1.5M Tweets

Top Players

Higuain Mascherano Messi

Di MarĂ­a

James Rodriguez

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Market Results

ARGENTINA INTEGRATIONS

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Tweets on Air

Source | Twitter internal | Data Range: 3/3/2016 - 6/27/2016

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Tweet Counter

Source | Twitter internal | Data Range: 3/3/2016 - 6/27/2016

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SnappyTV

Source | Twitter internal | Data Range: 3/3/2016 - 6/27/2016

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Autographed Jersey Lottery on Twitter

Source | Twitter internal | Data Range: 3/3/2016 - 6/27/2016

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Trending Topics #1 TT in Argentina and Worldwide

#1 Source | Twitter internal | Data Range: 3/3/2016 - 6/27/2016

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Twitter Poll

Source | Twitter internal | Data Range: 3/3/2016 - 6/27/2016

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@TV_PUBLICA

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Overall Metrics @TV_Publica

14M Tweets Impressions

Source | Twitter internal | Data Range: 3/3/2016 - 6/27/2016

1.6K 1.4K Tweets from account

Tweets with Rich Media

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Impressions per day @TV_Publica Metrics

Arg x Chi 1,415,464

Arg x Chi

Arg x USA Arg x Bol

856,117

514,804

518,078

494,630 410,797

445,140

493,324

Arg x Ven

721,317

Arg x Pan

616,415

824,054

528,077

566,931 512,460

510,281

489,200

803,263

771,404

605,280 531,515

559,325 497,934

429,871 349,044 199,830

Jun 3rd

Jun 5th

Jun 7th

Jun 9th

Jun 11th

Source | Twitter internal | Data Range: 3/3/2016 - 6/27/2016

Jun 13th

Jun 15th

Jun 17th

Jun 19th

Jun 21st

Jun 23rd

Jun 25th

Jun 27th

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Tweets per day @TV_Publica Metrics

Arg x Chi 181

Arg x USA

Arg x Bol Arg x Chi 69

68

Arg x Pan

49

47

77

Arg x Ven79

95 80

74

59

58

56

51

73

70

67

65

85

92

56

53

48

39

17

Jun 3rd

Jun 5th

Jun 7th

Jun 9th

Jun 11th

Source | Twitter internal | Data Range: 3/3/2016 - 6/27/2016

Jun 13th

Jun 15th

Jun 17th

Jun 19th

Jun 21st

Jun 23rd

Jun 25th

Jun 27th

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Top Tweets @ TV_Publica

Source | Twitter internal | Data Range: 3/3/2016 - 6/27/2016

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@TVP_DEPORTES

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Overall Metrics @TVP_Deportes

376K 64 Tweets Impressions

Source | Twitter internal | Data Range: 3/3/2016 - 6/27/2016

Tweets from account

62

Tweets with Rich Media

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Impressions per day @TVP_Deportes Metrics

Arg x USA 109,269

47,170

29,276

Arg x Chi 15,023

14,413 7,264

7,078

Arg x Pan 13,169 1,797

Jun 5th

12,837

10,837

9,919

7,269

3,423 Jun 3rd

Arg x Bol

Jun 7th

Jun 9th

2,132

859 Jun 11th

Source | Twitter internal | Data Range: 3/3/2016 - 6/27/2016

Jun 13th

Arg x Ven

Arg x Chi

20,874

18,674

11,556 7,695

10,629 4,712

5,247

4,400

1,136 Jun 15th

Jun 17th

Jun 19th

Jun 21st

Jun 23rd

Jun 25th

Jun 27th

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Tweets per day @TVP_Deportes Metrics

14

Arg x USA

10

9

Arg x Chi

Arg x Pan

3 2 1

2 1

Jun 7th

Jun 9th

Arg x Ven

2

2

1 0

Jun 5th

4

3

1

0 Jun 3rd

Arg x Bol

0 Jun 11th

Source | Twitter internal | Data Range: 3/3/2016 - 6/27/2016

0 Jun 13th

Jun 15th

4

Arg x Chi

2

1

1

0

0

Jun 17th

Jun 19th

0 Jun 21st

Jun 23rd

Jun 25th

Jun 27th

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Top Tweets @ TVP_Deportes

Source | Twitter internal | Data Range: 3/3/2016 - 6/27/2016

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THANK YOU!

@ T W I T T E R L ATA M