Vishal Logo Guideline Book by Ram Shrestha

Vishal Logo Guidelines

Table of Contents 1. The Vishal Group Logo

3. Color Palette

7. Applying the Brand

1.1. About the Logo

3.1 Primary & Secondary Colors

Stationary

1.2. Symbol and Wordmark

3.2 Color Recommendations

Visiting Card

1.3. Logo Color 1.4. Logo Color Options

E-mail Banner/Signature

4. Design Elements

1.5. Background Applications

Newsletter

5. Photography 2. Guidelines for Representation

Powerpoint Slide Brochure Flyer

6. Typography

Social Networking

2.1. Clear Space Requirements

Wearables

2.2. Size Requirements

Vehicles

2.3. Improper Logo Usage

Design and presentation can create awareness, influence perception and earn loyalty. They are the language of expressing a brand. This Brand Tool Kit contains the guidelines for leveraging the VISHAL brand identity through consistent representation. Applying these guidelines to communications, campaigns and products will add value to the VISHAL brand, enhancing visibility and emotional connection with customers.

Logo and Style Guide

Brand Style Brand style serves to set VISHAL apart from the competition. It creates a personality that can be trusted and admired. VISHAL’s brand style is based on its core principles— strength, harmony, commonality, respect, responsibility, openness and credibility—which reflect a general orientation toward expressing good will and actively staying in tune with what benefits our community and stakeholders. Staying true to these values in applying brand style to content and communications will help to strengthen VISHAL’s brand image and relationship with its audience.

Vishal Logo Guidelines

Purpose This guide has been established to outline the standards for representation and usage of the Vishal Group logo and visual identity. These guidelines should be followed by any designer or agency who intends to create promotional materials or communication mediums, or representations of Vishal Group in any form. Following these guidelines will allow Vishal Group to achieve and maintain a public image that is recognizable and consistent, as well as cultivating internal pride for and connection with the Vishal brand.

Vishal Logo Guidelines

Logo Vishal Logo Guidelines

Main Logo

Vishal Logo Guidelines

Logo Overview Our logo is the most immediately visible visual element which represents our organization and brand. Its design is meant to incorporate our name as well as what we stand for. Since it is our brandâ&#x20AC;&#x2122;s most prominent visual element, the VISHAL logo must always be treated with respect.

The global/flow symbol depicts a global scope with a flow or current running through it which is integral to the whole, as are the core principles we stand behind. The official VISHAL color is 100% Cyan, 60% Magenta, 0% Yellow, 50% Black, Pantone 295C. The preferred ways to display the logo are, reversed (white) on a 100% cyan background, or cyan on a white background. For web applications, use the websafe version of Cyan: #003366. The VISHAL logo should only be used together with its approved colors. Examples of correct logo usage in positive and reverse formats are shown here.

Vishal Logo Guidelines

These are the elements we use to help people recognise us.

Building Beter Lives

Icon

Logo

Quotation

Our Typefaces ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Color

Vishal Logo Guidelines

Typeface

Illustration flow

The global/flow symbol depicts a global scope with a flow or current running through it which is integral to the whole, as are the core principles we stand behind.

Vishal Logo Guidelines

Global

Wave

Circle

Vishal

Logo Icon

Vishal Logo Guidelines

Logo Symbol

Vishal Logo Guidelines

Color Vishal Logo Guidelines

Main Color Palette The primary color for the VISHAL logo and brand is 100% Cyan, 60% Magenta, 0% Yellow, 50% Black, Pantone 295C, a confident and trustworthy tone that is highly visible and impactful. It is essential to VISHALâ&#x20AC;&#x2122;s brand image and should be in all communications and always on cover pages. The colors in our main color palette are bold, optimistic and work together in harmony. They should be used together liberally in communications for maximum effect.

Vishal Logo Guidelines

Primary Colours Pantone 295 C

Pantone 652 C

Pantone 651 C

CMYK 100 60 0 50

CMYK 50 30 0 25

CMYK 25 15 0 12

RGB 0 56 108

RGB 102 128 169

RGB 168 178 208

#00386c

#6680a9

#a8b2d0

Pantone Black

Pantone Cool Grey 7 C

Pantone White

CMYK 0 0 0 100

CMYK 0 0 0 50

CMYK 0 0 0 0

RGB 0 0 0

RGB 147 149 152

RGB 168 178 208

#000000

#939598

#ffffff

Vishal Logo Guidelines

Some campaigns or communications may require use of additional colors to reflect a mood or season. Use the extended color palette below when presenting a unique message such as a seasonal marketing campaign or for a specific issue such as a charitable cause.

Vishal Logo Guidelines

Secondary Colours Pantone 364 C

Pantone 2627 C

Pantone 7427 C

Pantone 724 C

CMYK 60 0 100 50

CMYK 60 100 0 50

CMYK 0 100 60 50

CMYK 0 60 100 50

RGB 58 113 36

RGB 76 0 85

RGB 139 0 41

RGB 142 74 2

#3a7124

#4c0055

#8b0029

#8e4a02

Vishal Logo Guidelines

Vishal brand guidelines

Guidelines for Representation Vishal brand guidelines

Vishal Logo Guidelines

Clear Space and Minimum Size To ensure sound representation of the logo, an area of clear space free of competing visual elements should be maintained around the logo.

In this example, ‘2X’ represents the minimum clear space requirement surrounding the logo. ‘2X’ is equal to half the height of the letter ‘V’ in the VISHAL logotype. The minimum size of the logo should measure no less than 16mm in width.

Vishal Logo Guidelines

Alternative Version of the Primary Logo

Vishal Logo Guidelines

Using the Correct Logo The current version of the VISHAL logo must always be used without exception. Previous versions of the VISHAL logo should never be used. It is especially important to ensure that external graphic artists use the current logo properly and refrain from any customization or distortion of it, including its typography, when designing promotions or content for VISHAL.

The current logo is available for download from the Intranet site www.vishalgroup.com under Community/Branding/Logos.

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Vishal Logo Guidelines

For comparison purposes, an incorrect logo is shown with the correct logo. The differences, which may not be apparent at first sight, are visible when the correct logo (grey) is superimposed over the an incorrect logo (black).

Incorrect Logo Usage

Don’t use secondary & different color.

Don’t warp or scale elements of the icon.

Don’t use different colors with background

Don’t use different angle.

Building Beter Lives

Don’t use rotate icon.

Don’t use overlapping text.

Don’t use proportion text & icon.

Don’t use quotation on top logo icon.

Vishal Logo Guidelines

Logo Do’s and Don’ts The VISHAL logo’s composition, the arrangement of its components or its colors may not be altered. Under no circumstances may the logo be modified or distorted. Some examples of incorrect logo usage and modifications are shown below.

Vishal Logo Guidelines

Do not superimpose the VISHAL logo on any image that may obscure the logo or make it hard to see. Printing a dark logo on a dark background is not recommended.

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Do not use the logo, logotype or any associated elements as a background or decorative element.

Vishal Logo Guidelines

Do not distort, recreate, add any elements (e.g., country name or office name) or alter the proportions of the

VISHAL Nepal

VISHAL logo.

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Vishal Logo Guidelines

Do not use old versions of the VISHAL logo. Use only the latest version of the VISHAL logo available at: www.vishalgroup.com under Communication/

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Vishal Logo Guidelines

Branding/Logos.

Tag Line The tagline is the phrase we use to grab our audienceâ&#x20AC;&#x2122;s attention and inform them about us. Used together with our logo, it evokes a personal and memorable image of VISHAL. The tagline should always appear with the VISHAL logo in the arrangements shown below. The tagline is shown with variations for vertical and horizontal placement.

Building Beter Lives

Vishal Logo Guidelines

Typography Vishal Logo Guidelines

Typography Typography is another essential visual element in communicating our brand. Typefaces and alignment must by controlled to maintain the integrity of the VISHAL brand representation. The official VISHAL typeface is HELVETICA - a sans serif typeface that is clear and highly legible. The type alignment for all our font is flushed-left or justified. The ARIAL typeface should be used in cases when HELVETICA is not available. For web-based applications, use HELVETICA in graphics and use the XXXXX font for all HTML text, including body text, headers, captions and links.

Vishal Logo Guidelines

Helvetica Neue LT Std Font Family Thin

Light

Regular

Semi Bold

Bold

Heavy

Aa Bb Cc Dd Ee Ff ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*()_+ Vishal Logo Guidelines

Illustration flow

Advertisement / Photography

THE WIDEST RANGE OF ELECTRONICS & HOME APPLIANCES

9801210592

www. vi s hal gr oup. com/ s anfor d

A ONE SALES & SERVICES PVT LTD, NEW BANESHWOR l ALL SUMMIT, KAMAL BINAYAK l APK PLASTIC PASAL, SALLAGHARI l D.S. IMPEX, BISHAL BAZAR l EASY PAY TRADING PVT LTD, OLD BANESHWOR l GREEN SUPPLIERS, LAINCHAUR l I LIKE HOUSEWARE, MANGALBAZAR l IMAGINE WORLD, BARAHISTHAN, BHAKTAPUR l KAJAL TRADE ENTERPRISES, KALIMATI l KITCHEN CORNER, TANGAL, LALITPUR l KUMARIPATI TV CENTER, KUMARIPATI l NAAPTOL BACHAT BAZAAR PVT. LTD, KALIMATI l NAVADURGA DEPARTMENTAL STORE, NEW BANESHWOR l MAA CHANDESHWORI CENTER, BANEPA, KAVRE l NEW D.M. ELECTRONICS, ITACHHEN, BHAKTAPUR l NEW HIMAL IMPEX, KALANKI l NEW SHIVA ELECTRONICS, PULCHOWK l NEW SHYAM ELECTRONICS CENTER, JORPATI l NEXUS TV HOME, CHAHABIL l PANCHAKUMARI ELECTRONICS, SINAMANGAL l PRASAMSA ELECTRONICS, SUKEDHARA l R.B. ELECTRONIC, SURYABINAYAK l R ELECTRICALS, NEW ROAD l SHANKER ELECTRICS, NEW ROAD l SHANKER ELECTRONICS, CHAHABIL l SHIRISH IMPEX, GAHABAL l SHRISTI IMPEX, NEW ROAD l SINDHUPALCHOWK ELECTRONICS & MOBILE HOUSE, JORPATI l SITU ELECTRONICS, KUMARIPATI l STAR ELECTRONICS, MAITIDEVI l WALKMAN ELECTRONICS CENTER, NEW ROAD

Stationery Overview Corporate materials such as visiting cards and letterheads influence the way our brand is perceived. It is important to maintain a consistent presentation across all communication mediums associated with VISHAL. Ensure the guidelines below are adhered to in order to maintain consistency in communication style.

Vishal Logo Guidelines

Brochure

Vishal Logo Guidelines

Business

Vishal Logo Guidelines

Letter Head Vishal Logo Guidelines

Certificate

Vishal Logo Guidelines

ID Card Vishal Logo Guidelines

Envelope Big

Vishal Logo Guidelines

Envelope Small Vishal Logo Guidelines

Diary Cover

Vishal Logo Guidelines

Pen / Pencial

Vishal Logo Guidelines

Notepad Vishal Logo Guidelines

Bag

Vishal Logo Guidelines

CD Vishal Logo Guidelines

Tag

Vishal Logo Guidelines

Pendrive Vishal Logo Guidelines

Mug

Vishal Logo Guidelines

Box Vishal Logo Guidelines

Vishal Logo Guidelines

Signage Vishal Logo Guidelines

Signage Overview Signs are another important means of brand communication. Our signage and identification can take many forms including banners, hoardings, vehicle placards and T-shirts. The recommended treatment for signage is the logo reversed out of the logoâ&#x20AC;&#x2122;s color background.

Vishal Logo Guidelines

Clothing This page illustrates usage of the VISHAL logo on wearable items. In order to keep our logo highly visible, scale is important. See the requirements for scale and clear space (section 2).

Visibility Items It is important that the brandâ&#x20AC;&#x2122;s visual presentation remains as distinct as possible from the surrounding environment.

Because vehicles, tents, banners and signs are highly visible, they are among the most important tools for identifying our presence.

Campaign and Sponsorship Banners The brand can also be communicated on banners to show sponsorship of events. In these cases, it is especially important for the visual representation to remain distinct and visible.

Board / Banner

Vishal Logo Guidelines

Board / Banner

Vishal Logo Guidelines

Vehicle Vishal Logo Guidelines

T-shirt

Vishal Logo Guidelines

Jersey Vishal Logo Guidelines

Cap

Vishal Logo Guidelines

T-shirt Tablet Vishal Logo Guidelines