10+2 CUSTOMER ENGAGEMENT SYSTEM
TRIGGER INVESTMENT OPPORTUNITIES FOR A PRODUCT
GOAL VALIDATE INVESTMENT OPPORTUNITIES ( ASSUMPTIONS) DISCOVER NEW INVESTMENT OPPORTUNITIES (REALITY)
OPERATING PRINCIPLES TRAVEL ALL THREE LEVELS STRATEGIC - 30,000 FT - STRUCTURE TACTICAL - 300 FT - DYNAMICS
LEARN (the What) - [VP] - 2 weeks
CHOOSE LANDING SPOT - WHERE WILL I GET THE MOST INSIGHT FOR MY PRODUCT ?
BUILD STRONGER BONDS TO GAIN DEEPER INSIGHT PRACTICE CONNECTION THRU CORRECTION MEET OFTEN AIM FOR DEPTH, NOT COVERAGE WORK IN MULTI-DISCIPLINARY TEAMS
10+2 CUSTOMER ENGAGEMENT SYSTEM.mmap - 10/11/2009 - Rana Chakrabarti
REFLECT (on the Why) - [End User] - 4+[0-2] weeks
= STRUCTURE
= DYNAMICS
= THEORIES-IN-USE
HISTORY
PRODUCT SYSTEMS
= AREAS OF OPPORTUNITY
PRODUCTS PERFORMANCE
OPERATIONAL - 3FT - INSIGHT
LISTEN (to the How) - [Manager] - 4 weeks
COMPETITION
CORE DIFFERENTIATING PEOPLE SYSTEMS
5 FORCES EMPLOYEES LOCATION MIX LIFE - CYCLE
SOFTWARE MEDIATION FOR PRODUCT SYSTEMS PEOPLE SYSTEMS