1 Jan 2015 Volume 1, Issue 1
ConsumeReview A. CompaReview Initiative
Special Interest Articles:
Amusement park rides show crowd-rating
• Impressing you dinner date.
In a show of the increasing influences of crowds, Europa Park now officially displays the crowd rating for all its rides in dedicated panels next to each ride. Users can enter their feedback and rating after the ride using either the panel or the EuropaRides app from the Apple AppStore. Early analysis shows that the feedback are being used to tweak the low rated rides and make sure the
• McDonald directs crowds. • Crowds seal hospitals fate.
Individual Highlights: Entertainment
2
Retail
2
Eye care
3
HealthCare
3
best rated rides are not touched, in a variant of “if it ain’t broke don’t fix it”. In related news, when the customer were surveyed on how they chose Europa Park in the first place, most revealed that they used the CompaReview app, downloaded from the Apple AppStore. This allows selecting the time duration of the experience. On selecting a full day, amusement
parks turned up as the top choice. A little reading later, Europa Park emerged as the clear winner. Bottom line: Amusement parks have little choice but to be on their best behaviour all the time. The crowd is watching
MJ alive. Break dancing classes the rage In stunning news, the spokesperson for the Jackson family revealed that Michael Jackson is alive. The official statement states that the demise of Jackson was staged in accordance with Jackson’s wishes to “stay young forever”. The final injection administered was in fact cryonol, an experimental cryostasis inducer. The coffin was a state-of-the-art cryogenic chamber. Apparently Jackson requested cryostasis until such time as a cure for vitiligo was
found. Apparently the recent news of discovery of the “vitiligo gene” was the trigger for reanimation. Michael is said to be in good health and has started training again in order to counter the natural muscle degeneration that occurs with long-term cryostasis In related news, break dancing, a dance form which was said to have ended with Michael Jackson is seeing resurgence. Taps, the worldwide dance franchise which had a micro site up
within 1 hour of the news breaking has received record bookings. Sources reveal they used CompaReview’s “WatchWord” feature to track this via Twitter and twittermood. This feature allowed Tap to enter “break dance” and “Michael Jackson” as watch words with a breach level of 50% ( traffic for either keyword goes up by 50% over a 6 hour period). The watch words were breached at 4 am CET. A single developer had the micro site up at 5 am – the rest is HisStory
Newsletter Title
Page 2 of 6
Crowdsourcing to impress your dinner date
“To catch the reader’s attention, place an interesting sentence or quote from the story here.”
Can Crowdsourcing come to your rescue to help you plan a fabulous evening for your gorgeous date? To find out, this reporter set up a real date to test drive CompaReview’s new ExperienceReview feature launched today on the Apple App Store.
dinner. Next. The screen changes to glass sliders – Privacy level – Intimate, Budget– Rs.8,000 (first date). Next. Finally I see a single field : Start Location : her address in Koramangla. I press Suggest and hold my breath: The result?
The Pickup: 8:00 pm, Friday, downtown, Bangalore, India. Real time : 1:00 pm Friday.
Better than StreetFlow. I see the familiar button bar with several experience suggestions – restaurants, play, midnight cinema, midnight bazaar. I select restaurants and midnight bazaar and check ratings – I find Ping a small momo restaurant in Koramangla which even Burrp doesn’t cover yet. Intimate. Few but high ratings. No reservations required. The
The Plan: I launch the app on my location aware iPhone. CompaReview is preset to “Experiences”. I see a few metal knobs. I start turning them: Week Weekday, Day – Friday, Time - Early Evening, Stops – Single, maybe I’ll check for Multi after
midnight bazaar is at Olive. Excellent. I look up both on the Maps application. All within 45 min of Koramangla. I save my settings as Koramangala Date and mark both experiences for “Review Later” within CompaReview. I’ll get reminders once I’m home. Total Time : 20 min The Date: Pleasantly surprised on both counts. She didn’t know the momo restaurant existed. 50 points. The night bazaar she knew of but didn’t have company : 100 points. The Verdict: 150 points for 20 minutes?? What are you waiting for? Buy now!
McCrowd - How McDonald directs crowds In a canny display of understanding of the consumers mind McDonald demonstrated why crowdnudging is fast emerging as the best form of advertising. McDonald’s managed to drive 300% more traffic into its stores in downtown Bangalore, on the eve of the launch of its premium product McSteak with virtually no advertising. How ? First –– McDonald picked a list of its favourite customers from its customer feedback sites : getsatisfaction and the McIdea site; the most articulate and the most
prolific ones.Then - It tweeted them invites to a private tasting at the closest downtown outlet at 7 pm. Once there it wooed them with staff dressed as butlers ( and sneakers), dim lighting, wine, cushy seats and new self service tables with sleek in-built touch panels. The panels played HD clips of the new McSteak while we waited.The steaks arrived in record time in gorgeous collectible cases. Dinner done, case taken, the screen glowed and showed the twitter channel. You enter your opinion or use your
iPhone. Tweets are pretagged with McSteak, review and few more. They’ve staged indidivual session in 4 more outlets simultaneously. The spike is noticed on Twitter. The burst of reviews is visible on CompaReview servers within 30 minutes. By 8:30 pm diners looking for a new experience on Friday find McSteak using the ExperienceReview app. Advertisers – think different. Now !
Page 3 of 6
Newsletter Title
Crowds help Aravind EyeCare work better In what is becoming the normal way of doing things, Aravind EyeCare the worlds largest and most productive eyecare clinic is using crowds to improve its operations. Here is how it works : Aravind is looking for ways to improve its procesess. But it needs a priotitized list which represents the customers voice, not an internal artifical priority. Solution : The crowd creates the list on and off premise. On premise HospitalReview app for iPhone allows users to enter points where the process has broken down while experiencing services. All recovery
room patient and guest beds have in-built monitors which double as video ondemand and feedback centres running the Hospital Review app. All the reviews geo-tagged and posted back to repositories like getsatisfaction or its own aravindeyedea.saleforce.c om idea portal. From here the HospitalReview application (the CompaReview tweaked for services) mines the reviews, determines dimensions, showing only those where is the process broke down, for example post-operative care, or
examination queue. The sentimeter dimensions are customized for aravind. With the slider set to 2 / 5 Aravind knows where there are the most drops in service. The filtered list is printed out on A0 sheets for tracking and assigned owners per dimension Once closed the owner posts feedback on its aravindeyedea.com and getsatisfaction.com, inviting the authors for a free check-up. One checkup later, they are asked to re-rate the experience. Excellent feedback. On the sentimeter. Bottomline Crowds work
Caption describing picture or graphic.
Crowds seal fate of hospital In what is being called the rise of the collective, crowd rating has shown the first sign of the potential influence a collective can wield. The website PatientOpinion ,recently added sentiment analysis through the CompaReviews product. After 4 weeks of operation it became clear that some hospitals were consistently underperforming. Wigan & Leigh Hospice in particular had a particularly nasty series of experiences involving attack on patients. Birch Day unit has some stories that
show a systemic problem. However, this time things turned out differently. The sentimeter score, showed clearly that Brich Day has been making progress – the positive score (85%) far out numbers the negative score (5%). In case of Wigan & Leigh, the sheer magnitude of the incidents brought out other incidents where the patients were too scared to speak. Total negative feedback : a scary 40%. The word traveled quickly, that Wigan and Leigh was not to be gone to through the social networks. Blogs
picked up the negative press and amplified it. Result : one month later, the hospital has lost its majority funding and has closed down. The press release states it is under “new management” and will “reopen shortly”. Bottom line: Size does matter. Now the community is king.
“Bottomline: Size does matter. Now the Community is king.
Newsletter Title
Page 4 of 6
Crowdsmanship – How crowds are selling products
“To catch the reader’s attention, place an interesting sentence or quote from the story here.”
The purpose of a newsletter is to provide specialized information to a targeted audience. Newsletters can be a great way to market your product or service, and also can create credibility and build your organization’s identity among peers, members, employees, or vendors.
First, determine the audience of the newsletter. This could be anyone who might benefit from the information it contains, for example, employees or people interested in purchasing a product or in requesting your service.
list from business reply cards, customer information sheets, business cards collected at trade shows, or membership lists. You might consider purchasing a mailing list from a company.
You can compile a mailing
How Product Managers are using crowds to decide Next, establish how much time and money you can spend on your newsletter. These factors will help determine how frequently you publish your newsletter and its length. It’s recommended that you publish you newsletter at least quarterly so that it’s considered a consistent
source of information. Your customers or employees will look forward to its arrival. Your headline is an important part of the newsletter and should be considered carefully.
contents of the story and draw readers into the story. Develop the headline before you write the story. This way, the headline will help you keep the story focused.
In a few words, it should accurately represent the
Crowdsurfing 101 for Product Managers Examples of possible
“To catch the reader’s attention, place an interesting sentence or quote from the story here.”
headlines include Product Wins Industry Award, New Product Can Save You Time, Membership Drive Exceeds Goals, and New Office Opens Near You.
While your main goal of distributing a newsletter might be to sell your product or service, the key to a successful newsletter is making it useful to your readers.
One benefit of using your newsletter as a promotional tool is that you can reuse content from other marketing materials, such as press releases, market studies, and reports.
A great way to add useful content to your newsletter is to develop and write your own articles, or include a calendar of upcoming events or a special offer. Your headline is an important
part of the newsletter and should be considered carefully. In a few words, it should accurately represent the contents of the story and draw readers into the story. Develop the headline before you write the story. This way, the headline will help you keep the story focused.
Page 5 of 6
Newsletter Title
Medical Tourism The purpose of a newsletter is to provide specialized information to a targeted audience. Newsletters can be a great way to market your product or service, and also can create credibility and build your organization’s identity among peers, members, employees, or vendors. First, determine the audience of the newsletter. This could be anyone who might benefit from the information it contains, for example, employees or people interested in purchasing a product or in requesting your service.
You can compile a mailing list from business reply cards, customer information sheets, business cards collected at trade shows, or membership lists. You might consider purchasing a mailing list from a company.
source of information. Your customers or employees will look forward to its arrival. Your headline is an important part of the newsletter and should be considered carefully.
Next, establish how much time and money you can spend on your newsletter. These factors will help determine how frequently you publish your newsletter and its length. It’s recommended that you publish your newsletter at least quarterly so that it’s considered a consistent
Caption describing picture or graphic.
HR PulseCheck @ SAP In a few words, it should accurately represent the contents of the story and draw readers into the story. Develop the headline before you write the story. This way, the headline will help you keep the story focused. Examples of possible headlines include Product Wins Industry Award, New Product Can Save You Time, Membership Drive Exceeds Goals, and New Office Opens Near You. One benefit of using your newsletter as a promotional tool is that you
can reuse content from other marketing materials, such as press releases, market studies, and reports. While your main goal of distributing a newsletter might be to sell your product or service, the key to a successful newsletter is making it useful to your readers. A great way to add useful content to this newsletter is to develop and write your own articles, or to include a calendar of upcoming events or a special offer that promotes
a new product. You can also research articles or find “filler” articles by accessing the World Wide Web. You can write about a variety of topics, but try to keep your articles short.
“To catch the reader’s attention, place an interesting sentence or quote from the story here.”
Back Page Story Headline Company Name
PHONE: (708) 555-0101
In a few words, it should accurately represent the contents of the story and draw readers into the story. Develop the headline before you write the story. This way, the headline will help you keep the story focused.
FAX: (708) 555-0102
Examples of possible headlines include Product
Street Address Address 2 City, ST 78269
E-MAIL: someone@example.com
Wins Industry Award, New Product Can Save You Time, Membership Drive Exceeds Goals, and New Office Opens Near You. One benefit of using your newsletter as a promotional tool is that you can reuse content from other marketing materials, such as press
releases and market studies. While your main goal of distributing a newsletter might be to sell your product or service, the key to a successful newsletter is making it useful to your readers.
Continued Story Headline While your main goal of distributing a newsletter might be to sell your product or service, the key to a successful newsletter is making it useful to your readers.
content to your newsletter is to develop and write your own articles, or to include a calendar of upcoming events or a special offer that promotes a new product.
A great way to add useful
You can also research
articles or find “filler” articles by accessing the World Wide Web. You can write about a variety of topics, but try to keep your articles short.
About Our Organization… We’re on the Web! See us at: www.adatum.microsoft.com
Think about your article and ask yourself if the picture supports or enhances the message you’re trying to convey. Avoid selecting images that appear to be out of
context. Microsoft includes thousands of clip art images that you can choose and import into your newsletter. There are
COMPANY NAME Street Address 1 Address 2 City, ST 78269
COMPANY NAME STREET ADDRESS CITY, ST 22134
also several tools you can use to draw shapes and symbols.