1 Jan 2015 Volume 1, Issue 1
ConsumeRev A. CompaReview Initiative
Special Interest Articles:
Amusement park rides show
• Impressing you dinner date.
In a show of the increasing influences of crowds, Europa Park now officially displays the crowd rating for all its rides in dedicated panels next to each ride. Users can enter their feedback and rating after the ride using either the panel or the EuropaRides app from the Apple AppStore. Early analysis shows that the feedback are being used to tweak the low rated rides and make sure the
• McDonald directs crowds. • Crowds seal hospitals fate.
Individual Highlights: Entertainment
2
Retail
2
Eye care
3
HealthCare
3
best rated rides are not touched, in a variant of “if it ain’t broke don’t fix it”. In related news, when the customers were surveyed on how they chose Europa Park in the first place, most revealed that they used the CompaReview app, downloaded from the Apple AppStore. This allows selecting the time duration of the experience. On selecting a full day, amusement
parks turned up as the top choice. A little reading later, Europa Park emerged as the clear winner. Bottom line: Amusement parks have little choice but to be on their best behavior all the time. The crowd is watching
MJ alive. Break dancing classes the rage In stunning news, the found. Apparently the within 1 hour of the news spokesperson for the Jackson family revealed that Michael Jackson is alive. The official statement states that the demise of Jackson was staged in accordance with Jackson’s wishes to “stay young forever”. The final injection administered was in fact cryonol, an experimental cryostasis inducer. The coffin was a state-of-the-art cryogenic chamber. Apparently Jackson requested cryostasis until such time as a cure for vitiligo was
recent news of discovery of the “vitiligo gene” was the trigger for reanimation. Michael is said to be in good health and has started training again in order to counter the natural muscle degeneration that occurs with long-term cryostasis In related news, break dancing, a dance form which was said to have ended with Michael Jackson is seeing resurgence. Taps, the worldwide dance franchise which had a micro site up
breaking has received record bookings. Sources reveal they used CompaReview’s “WatchWord” feature to track this via Twitter and twittermood. This feature allowed Tap to enter “break dance” and “Michael Jackson” as watch words with a breach level of 50% ( traffic for either keyword goes up by 50% over a 6 hour period). The watch words were breached at 4 am CET. A single developer had the micro site up at 5 am – the rest is HisStory
Crowdsourcing to impress your dinner date Can Crowdsourcing come dinner. Next. The screen midnight bazaar is at
“Can Crowdsourcing help you plan a fabulous evening?”
to your rescue to help you plan a fabulous evening for your gorgeous date? To find out, this reporter set up a real date to test drive CompaReview’s new ExperienceReview feature launched today on the Apple App Store.
changes to glass sliders – Privacy level – Intimate, Budget– Rs.8, 000 (first date). Next. Finally I see a single field: Start Location: her address in Koramangla. I press Suggest and hold my breath: The result?
The Pickup: 8:00 pm, Friday, downtown, Bangalore, India. Real time: 1:00 pm Friday.
Better than StreetFlow. I see the familiar button bar with several experience suggestions – restaurants, play, midnight cinema, midnight bazaar. I select restaurants and midnight bazaar and check ratings – I find Ping a small momo restaurant in Koramangla which even Burrp doesn’t cover yet. Intimate. Few but high ratings. No reservations required. The
The Plan: I launch the app on my location aware iPhone. CompaReview is preset to “Experiences”. I see a few metal knobs. I start turning them: Week Weekday, Day – Friday, Time - Early Evening, Stops – Single, maybe I’ll check for Multi after
Olive. Excellent. I look up both on the Maps application. All within 45 min of Koramangla. I save my settings as Koramangala Date and mark both experiences for “Review Later” within CompaReview. I’ll get reminders once I’m home. Total Time: 20 min
The Date: Pleasantly surprised on both counts. She didn’t know the momo restaurant existed. 50 points. The night bazaar she knew of but didn’t have company: 100 points. The Verdict: 150 points for 20 minutes?? What are you waiting for? Buy now!
McCrowd - How McDonald directs crowds In a canny display of understanding of the consumers mind McDonald demonstrated why crowdnudging is fast emerging as the best form of advertising. McDonald’s managed to drive 300% more traffic into its stores in downtown Bangalore, on the eve of the launch of its premium product McSteak with virtually no advertising. How? First –– McDonald picked a list of its favorite customers from its customer feedback sites: getsatisfaction and the McIdea site; the most articulate and the most prolific ones. Then - It
tweeted them invites to a private tasting at the closest downtown outlet at 7 pm. Once there it wooed them with staff dressed as butlers (and sneakers), dim lighting, wine, cushy seats and new self service tables with sleek in-built touch panels. The panels played HD clips of the new McSteak while we waited. The steaks arrived in record time in gorgeous collectible cases. Dinner done, case taken, the screen glowed and showed the twitter channel. You enter your opinion or use your iPhone. Tweets are pre-
tagged with McSteak, review and few more. They’ve staged individual session in 4 more outlets simultaneously. The spike is noticed on Twitter. The burst of reviews is visible on CompaReview servers within 30 minutes. By 8:30 pm diners looking for a new experience on Friday find McSteak using the ExperienceReview app. Advertisers – think different. Now!
Crowds help Aravind EyeCare work better In what is becoming the room patient and guest queue. The SentiMeter normal way of doing things, Aravind EyeCare the worlds largest and most productive eyecare clinic is using crowds to improve its operations. Here is how it works: Aravind is looking for ways to improve its processes. But it needs a prioritized list which represents the customer’s voice, not an internal artificial priority. Solution: The crowd creates the list on and off premise. On premise HospitalReview app for iPhone allows users to enter points where the process has broken down while experiencing services. All recovery
beds have in-built monitors which double as video ondemand and feedback centres running the Hospital Review app. All the reviews geo-tagged and posted back to repositories like getsatisfaction or its own aravindeyedea.saleforce.c om idea portal. From here the HospitalReview application (the CompaReview tweaked for services) mines the reviews, determines dimensions, showing only those where is the process broke down, for example post-operative care, or examination
dimensions are customized for Aravind. With the slider set to 2 / 5 Aravind knows where there are the most drops in service. The filtered list is printed out on A0 sheets for tracking and assigned owners per dimension Once closed the owner posts feedback on its aravindeyedea.com and getsatisfaction.com, inviting the authors for a free check-up. One checkup later, they are asked to re-rate the experience. Excellent feedback. On the SentiMeter. Bottom line Crowds work better than individuals”
Crowds seal fate of hospital In what is being called the rise of the collective, crowd rating has shown the first sign of the potential influence a collective can wield. The website PatientOpinion ,recently added sentiment analysis through the CompaReviews product. After 4 weeks of operation it became clear that some hospitals were consistently underperforming. Wigan & Leigh Hospice in particular had a particularly nasty series of experiences involving attack on patients. Birch Day unit has some stories that
show a systemic problem. However, this time things turned out differently. The SentiMeter score, showed clearly that Brich Day has been making progress – the positive score (85%) far out numbers the negative score (5%). In case of Wigan & Leigh, the sheer magnitude of the incidents brought out other incidents where the patients were too scared to speak. Total negative feedback: a scary 40%. The word traveled quickly, that Wigan and Leigh was not to be gone to through the social networks. Blogs
picked up the negative press and amplified it. Result: one month later, the hospital has lost its majority funding and has closed down. The press release states it is under “new management” and will “reopen shortly”. Bottom line: Size does matter. Now the community is king.
“Bottomline: Size does matter. Now the Community is king.