sDP|0.8
Experience Design
STEP
1 2 3 4 4th March 2009
PROCESS
E.SEQUENCE
E.GRAPH
PICTOGRAM
xD
PURPOSE
VALUE
Capture journey in steps; as remembered ( thru immersion)
Simple = Powerful Fast Capture
Surface experience clusters, stress | enjoyment levels Experience profile
I.STORY
Empathy & Context (thru reflection)
Systems view of experience E.MODEL
Insight & Synthesis
Simple = Powerful Fast Capture Experience Signature (First Order Insight) Long Shelf Life
Narrative Structure Easy to Understand Long Shelf Life
Cause Effect Relationships (Second Order Insight) Easy To Understand Long Shelf Life
Brainstorming Tool
software|service Design Process |0.8
Author: Rana Chakrabarti
sDP|0.8
Experience Design
5 6 7 8 9 4th March 2009
xD Interaction Story, As-Is
I.STORYBOARD
“Before” Sales Pitch
Narrative Structure Re-usable by Field Early Field Engagement (fast feedback)
Detection of “Flow”
Software-assisted Interaction Story I.STORYBOARD+
“After” Sales Pitch
Narrative Structure Re-usable by Field Early Field Engagement (fast feedback)
First Order “Flow”
I.DESIGN
Interaction Design via Product Design Principles
Holistic Design
Second Order “Flow” (+Transitions)
Paper Prototype I.MODEL
End-user engagement & feedback
Digital Prototype I.MAKE
Early Customer Engagement fast customer feedback) Correction for “theories-in-use”
Deep Customer Feedback Correction for “theories in-use”
Interaction Refinement
software|service Design Process |0.8
Author: Rana Chakrabarti
sDP|0.8
Experience Design
10
4th March 2009
xD
Field Testing I.ADAPT
Scale or Fail Visibility Early Adoption
software|service Design Process |0.8
Author: Rana Chakrabarti