Founded in 1992, Fay was built on four pillars, which have guided our growth and success over the years - Family , Investment Value , Sporting Pursuits , and Conservation . This shared commitment is the basis for the relationships we build and the quality of the business we execute. It is upon this foundation that Fay has grown to become the top land brokerage firm in the country; it truly is who we are .
Our staff and agents are not only avid outdoorsmen and women, but we are also dedicated family men and women who love to spend time on the land and build memories with our families. We understand the value of working and playing outdoors with loved ones and the bond these shared experiences can create within the family, whether moving cows or skipping stones. There’s nothing better than helping a valued client find that perfect property, and then participating in or hearing about the wonderful experiences shared by family and friends on the land. This, in our opinion, is what life is all about.
We are immersed in the marketplace every day and are the first to hear of new opportunities. We listen to the goals of our clients and utilize our knowledge and our willingness to “beat the bushes” to find the ideal investment. The agents at Fay bring a diversity of professional knowledge to our clients including timber expertise, ranch management, fish and game outfitting, financial services, and decades of land valuation.
Whether we are horseback riding, bird hunting, fly fishing, big game hunting or just being outside with friends and family, these pursuits are a shared passion at Fay. Even when we are not working, we are “on the ground,” discovering and researching the everevolving market of the land business. Our passion for the outdoors and knowledge of land contributes greatly to our ability to find our clients the perfect ranch, timberland, farm, or sporting property.
Each of us at Fay have a love of the land and a desire to see it remain as productive agricultural ground as well a quality fish and wildlife habitat. Through promoting the use of thoughtful land stewardship, Fay has guided owners toward a legacy of conserving wide open spaces, enhancing and creating fisheries and wildlife habitats and implementing sustainable agricultural operations. Fay is proud to say that since our company began in 1992, the landscape on which we work has been significantly enhanced by the conservation ethic and land-use practices of our clients.
In 2014, Fay and Texas-based Republic Ranches forged an alliance that has significantly expanded the reach of both powerhouse brokerages. Republic Ranches is the only land brokerage company that covers the entirety of Texas and Oklahoma, providing Fay direct access to the money centers of Texas. The cross-marketing and collaborative efforts between these two companies has dramatically increased the exposure of each of our exclusive listings to a larger and highly qualified audience.
Whether you are investing in land or divesting an existing land asset, choosing a brokerage company to work with is a critical decision. One of the most important things to consider is the “reach” of the company. Fay has developed a network of offices from coast to coast, as well as a strategic alliance with the largest land brokerage company in Texas, Republic Ranches. Fay has the most effective group of land professionals in the industry, comprised of agents who have spent decades developing relationships with a highly qualified audience of land investors. If you’re selling significant land assets worth millions of dollars, trusted relationships built over time are essential.
Fay continues its longstanding dedication to our clientele through a thoughtful and successful marketing plan that has been continuously refined for over 30 years. We are committed to keeping ahead of the market by embracing new technologies, and staying informed on the changing landscape of media convergence.
We are passionate about what we do and we recognize that our clients’ properties are both exceptional and unique. Our deep commitment to every client and property we represent is demonstrated in our professional but personal approach to all aspects of the business relationship, and our efficient marketing plan, individually crafted for each client’s unique property.
Listing your property for sale should be an easy process. We’ve outlined the steps we’ll take to place your property inallofourmarketingchannelsquicklyandeffectively.
Professional photography and videography is taken as soon as possible after listing agreement is executed, weather permitting.
Custom property brochure is created using highquality photos, extensive listing information, and comprehensive broker insight.
Listing is added to the Fay website and syndicated feeds.
Listing is sent to our subscriber database, as well as the Fay social media platforms.
Listing is featured in appropriate print and digital advertising opportunities.
To show your property in the best light, Fay will create a professional brochure, both printed and digital, tailored to your listing. This magazinequality brochure showcases the features of your property. Additionally, we will create a web page featuring your listing with links to the digital and printable brochure.
AVERAGE BROCHURE READ TIME : 7 minutes
READER IMPRESSIONS IN 2023 : 176 K+
900K+ NEW WEBSITE USERS IN 2023
In addition to creating a web page specifically for your property, Fay works to optimize the web page for your listing to improve its standing in search engines, making it more visible to the public. Your listing will be fed to our third-party syndicated partners who will showcase your listing on their respective sites to augment exposure.
25% INCREASE IN WEBSITE USERS FROM PREVIOUS YEARS
5M+ WEB PAGE VIEWS IN 2023
Google Ads is an advertising service that allows our listings to capture the organic qualified audience that is searching topics relating to location and property type. We currently have a google ad for each state landing page, bringing an average of 250K+ users per year.
PERFORMANCE
SUBSCRIBER COUNT AS OF 2023: 80K+
Built over the past 30 years, all of our subscribers came to us organically. Each listing featured in an e-newsletter is sent to our proprietary database of current and potential clients. With over 80% of our sales coming from existing relationships and client referrals, our email database is a remarkably effective marketing tool.
FREQUENCY: 2X PER WEEK
Social media has become an important online marketing tool, and Fay is an active participant in social media marketing.
We utilize platforms like Instagram, Facebook, LinkedIn, and YouTube to promote our clients’ properties to an active audience of over 35K+ friends, fans, and prospective buyers.
35K+ FOLLOWERS ACROSS ALL PLATFORMS
73K+ USERS DIRECTED TO WEBSITE IN 2023
IN 2023
Seller reports are a comprehensive tool that offer valuable insights into all marketing efforts for a specific property.
FREQUENCY:
UPDATED & SENT OUT EVERY 3 MONTHS
This allows for an optimal amount of time to analyze and compare data and provides a detailed breakdown of all marketing efforts. By analyzing the data provided in this report, we can fine-tune our marketing strategy and optimize efforts to achieve better results.
Seller reports also reflect a listing’s appearances in corporate advertisements and event materials. Our agents participate in events throughout the year to promote brand awareness and build positive relationships within the communities we work in, providing additional opportunities for potential buyers to learn about our listings.
Every seller report contains valuable marketing information unique to each property we list. Below are some commonly reported data points we use to increase exposure.
Brochure Downloads
Total Page Views
Top 4 Lead Sources
is one of the most cost-effective marketing avenues, often yielding double the traffic on a listing website page. Fay has built a robust digital marketing platform. We market in sizable real estate aggregate sites like MansionGlobal.com, and digital newsletters like The Land Report, both of which have significant exposure.
92K CLICKS IN 2023
15M+ IMPRESSIONS IN 2023
Cost Per Click campaigns are used to promote Fay properties. They allow us to focus on specific demographics or geographic areas, making sure we engage with a qualified audience and re-target users to our benefit.
is utilized in a multitude of forms by Fay in our efforts to continually stay informed on the constant shifts in marketing methods, allowing us to reach the right buyers. Our strong partnerships with our advertising affiliates afford our listings significant exposure in terms of both quantity and quality. We strategically place our print advertising in publications that target an audience—in terms of wealth and interests—of potential land investors and ranch owners. Along with traditional print advertising, Fay utilizes highly effective letter campaigns, airport advertising, and our own Land Investor magazine to get our listings in front of qualified land investors.
At Fay, we believe the greatest changes happen when people come together in partnership, collaboration, and generosity.
We live, work, and play in America’s rural communities and we see that there are resources and opportunities that we can provide to help conserve those strong communities. The Fay Rural Community Foundation is where individuals, families, and businesses come together to leave a legacy of giving. We strive to help rural communities create a better future for their families by connecting people with purpose through healthcare, education, and youth initiatives.
OUR MISSION To support America’s rural communities by sourcing opportunities that focus on healthcare, education, and youth initiatives.
OUR VISION At Fay Rural Community Foundation, we envision a future in which rural America continues to be strong, where families choose to live, and have access to quality education, healthcare, and growth opportunities for generations to come.
The Fay Rural Community Foundation provided a wide range of educational resources, including handheld GPS units, interactive math resources, and more for the Hulett School in Wyoming.
The Fay Rural Community Foundation contributed to the Torrington/Lingle FFA, supporting the continued growth and vitality of agricultural education.
The Fay Rural Community Foundation was proud to enhance educational opportunities for young learners by providing Chromebooks to kindergarteners and first-graders at the Manhattan School in Montana.
The Fay Rural Community Foundation supported the Powell Middle School’s after-school fly fishing club by providing essential fishing equipment.
The Land Investor platform was built to educate our audience while simultaneously providing Fay properties an exclusive marketing advantage. We leverage our broad distribution and audience to ensure Fay properties are given optimal exposure to our network of partners, subscribers, and potential buyers.
Our audience includes some of the wealthiest landowners and high-end brokers in the U.S., investors, outdoor enthusiasts, and agriculturalists. We value our authentic and long-standing relationships with both other brokerage companies and land investors, who are essential to our success and reach. Past volumes of the magazine were proudly distributed at prestigious events coast to coast including the World Series of Team Roping Finals, Art of the Cowgirl, Southeastern Wildlife Exposition, and more!
11,000+ E-Newsletter Subscribers
63,000+ Article Pageviews in 2023
160+ Average New Monthly Subscribers
5K+ Podcast Streams in Debut Season
Annual Publication
35,000+ Printed Distributed across 17+ countries
