Fay Ranches Marketing Strategy

LITTLE EIGHT MILE RANCH ON THE LEMHI RIVER Leadore, Idaho

FA MI LY

C ON SE RVAT ION

I N V E ST M E N T VA LU E

SP ORT I NG P U R SU I T S

M ARKETING STR ATEGY FAYR ANCHES.COM • 800.238.8616

WHO WE ARE Founded in 1992, Fay Ranches was built on four pillars, which have guided our growth and success over the years - Family, Conservation, Investment Value and Sporting Pursuits. This shared commitment is the basis for the relationships we build and the quality of the business we execute. It is upon this foundation that Fay Ranches has grown to become the top land brokerage firm in the country; it truly is who we are.

OUR REACH Whether you are investing in land or divesting an existing land asset, choosing a brokerage company to work with is a critical decision. One of the most important things to consider is the “reach” of the company. Fay Ranches has developed a network of offices from coast to coast as well as a strategic alliance with the largest land brokerage company in Texas. Fay Ranches has the most effective network of land professionals in the industry, a network that has spent decades developing relationships with a highly qualified audience of land investors.

If you’re selling significant land assets worth millions of dollars, trusted relationships built over time are essential.

DOING BUSINESS FROM COAST TO COAST Fay Ranches represents the finest land listings from Washington to Florida, providing the most comprehensive team of trusted land professionals from coast to coast. Our brokers in the Northwest are seasoned professionals with many years of experience transacting large working ranches, grain farms, and timber holdings. Fay Ranches also covers the Rocky Mountain States from Montana to New Mexico with an experienced team that has built a reputation for executing successful transactions on some of the most significant farms and ranches in the region. Fay Ranches Southeast currently represents some of the finest land assets, providing our land investor clients with a variety of diverse and unique landscapes and habitats, including coastal marshes, historic plantations, productive rural farmland, bottomland hardwoods and longleaf pine forests.

In 2015, Fay Ranches first published Land Investor magazine in collaboration with Republic Ranches. Land Investor features over 200 property listings across 15 states with helpful articles on managing your land, how to buy a ranch, investing in timber, ranch life, and special features such as The Sportsman’s Corner. The magazine also includes the exclusive listings of both companies from coast to coast.

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In 2014, Fay Ranches and Texas-based Republic Ranches forged an alliance that has significantly increased the reach of both of these powerhouse brokerages. Republic Ranches is the only land brokerage company that covers the entirety of Texas and Oklahoma, providing Fay Ranches direct access to the money centers of Texas. The cross-marketing and collaborative efforts between these two companies has dramatically increased the exposure of each of our exclusive listings to a larger and highly qualified audience.

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Land Investor is distributed electronically to a proprietary list of current, existing and potential clients from Fay and Republic’s database of nearly 45,000 email subscribers. In addition, with a hard-copy distribution of 50,000, Land Investor is mailed to high profile land owners and brokers across the United States.

FAY R ANCHES SIGNAT URE SALES

Tom Brokaw - “Greg Fay and Branif Scott were pitch perfect in how they marketed and completed the sale of the WBR. We left with great memories from the time of purchase to the day of sale.”

HIGH ALPINE RANCH SOLD • MONTANA

RIVERVIEW RANCH SOLD • OREGON

WEST BOULDER RANCH SOLD • MONTANA

THE DEAN TRACT SOLD • TENNESSEE

PARKER PLACE ON THE BLACK'S FORK RIVER SOLD • WYOMING

MALLARD REST

ESCALERA RANCH

SOLD • MISSISSIPPI

SOLD • COLORADO

HENRY'S FORK RIVERVIEW RANCH SOLD • IDAHO

Fay Ranches continues its longstanding dedication to our clientele through a thoughtful and successful marketing plan that has been continuously refined for over 27 years. We are committed to keeping ahead of the market by embracing new technologies and staying informed on the changing landscape of media convergence.

One of Fay Ranches’ trademarks is executing a multifaceted marketing strategy that sets us apart in the industry, utilizing all available media resources to promote clients’ properties in the most effective manner. In addition to extensive print and online marketing of our listings, we market all properties to our database of nearly 40,000 potential investors.

We are passionate about what we do and we recognize that our clients’ properties are both exceptional and unique. Our deep commitment to every client and property we represent is demonstrated in our professional but personal approach to all aspects of the business relationship and our efficient and effective marketing plan, individually crafted for each client’s unique property.

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OUR MARKETING APPROACH

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SALES BY SOURCE

Listing your property for sale should be an easy and effective process. We’ve outlined below the steps we’ll take to get your property placed in all of our marketing channels quickly and effectively.

ideo footage shot within V a similar time frame, as applicable, and shared on our video channels and website

rofessional brochure P created Listing added to Fay Ranches and syndicated websites isting announced via L Fay Ranches database of 45,000 through email.

Fay Ranches’ website, www.FayRanches.com, is extensive, visually stunning and generates significant business. Each individual listing is featured with its own landing page which includes large-format, professional color photographs, a carefully crafted property description and a full-color, downloadable brochure. Many properties also include professionally shot and edited videos.

FayRanches.com received over 1.5 million pageviews in 2018. Each individual property listing is featured on its own landing page with professional photographs, SEO-friendly descriptions, integrated maps, embedded videos and a downloadable brochure with additional information about the listing.

SOCIAL MEDIA

VIDEO

Social media has become an important online marketing tool, and Fay Ranches is an active participant in social media marketing.

Professionally produced videos featuring available properties are embedded into the FayRanches. com website and shared on Vimeo and YouTube to a following of 3,500+ active subscribers.

We utilize platforms like Facebook, LinkedIn, Instagram, YouTube and Vimeo to promote our clients’ properties to an active audience of over 14,000+ friends, fans and prospective buyers.

EMAIL MARKETING

WHAT TO EXPECT FROM FAY R ANCHES hotographs taken as soon P as possible after listing agreement is executed, weather permitting

OUR WEBSITE

ay Ranches will feature F the listing in appropriate print and digital advertising opportunities as well as social media platforms

Listing analytics are available to you at any time during the life of the listing with Fay Ranches. This report includes statistics and analytics that can help you make decisions regarding the marketing strategy of your listing.

We have the most effective email database in the industry that we have built over the past 27 years, all of which came to us organically. We’ve never purchased an email list. Each listing is featured in an electronic newsletter and e-blasts sent to our proprietary database of nearly 45,000 current and potential clients. With over 80% of our sales coming from existing relationships and client referrals, our email database is the most effective marketing tool we have. The majority of our sales come from this highly qualified and targeted audience. There is no way to shortcut developing a database of this quality.

EMAIL BLAST

SOCIAL

ONLINE MARKETING In addition to our other internet-based marketing strategies, all of our properties are listed on the following websites, which are utilized by savvy investors to search for available properties matching their specific criteria. Using an XML feed, all of our listings are automatically added and kept up to date on each of these sites, resulting in efficient and effective marketing across a number of platforms, and better enabling interested buyers to easily find our clients’ properties. This has drastically increased the exposure of our listings and helps drive significant traffic to the Fay Ranches website.

Lands of America

LandVest

Republic Ranches

Ranchline Network

Land Investor Magazine

Land Broker MLS

Western Livestock Journal

LandWatch

Farms USA

Land and Farm

Open Fences

Cowboys and Indians

Luxury Ranch Real Estate

Wall Street Journal/Mansion Global

Farms of America

The Land Report

PRINT ADVERTISING Fay Ranches understands the constant shifts in marketing methods, and we have continued to utilize a multitude of print advertising opportunities to reach the right buyers. Our strong partnerships with our advertising affiliates afford our listings significant exposure in terms of both quantity and quality. We strategically place our print advertising in publications that target the right audience - both wealth and interests - of potential land investors and ranch owners. Along with traditional print advertising, Fay Ranches utilizes highly effective letter campaigns, airport advertising (both FBO and public), and our own Land Investor magazine to get our listings in front of qualified land investors.

COMMUNITY OUTREACH Fay Ranches has been built upon solid and positive relationships with people and organizations that remain consistent with our brand’s four pillars - Sporting Pursuits, Family, Conservation and Investment Values.

Having such strong relationships throughout all aspects of our business and personal lives affords Fay Ranches and our sales associates unwavering strength in any situation. Fay Ranches’ sales associates are involved with a diverse range of organizations that give back to the community. With various networking, conservation and sporting organizations that promote the values of Fay Ranches and its clientele, we are honored to be involved with these organizations.

Rocky Mountain Elk Foundation

Quail Forever

Oregon Farm Bureau

Bonefish & Tarpon Trust

Montana Association of Land Trusts

Pheasants Forever

Safari Club International

Big Sky Youth Empowerment

C. M. Russell Museum

Henry’s Fork Foundation

Ducks Unlimited

Big Brothers Big Sisters

Oregon Cattleman’s Association

Habitat for Humanity

of America

Idaho Cattleman’s Association

Stockman’s Association

Warriors and Quiet Waters

Ocean Reef Rod & Gun Club

Oregon Hunter’s Association

Central Texas

Trout Unlimited

Natural Resource

Wildlife Legacy

The Nature Conservancy

Conservation Service

Oregon Winegrowers Association

Montana Land Reliance

OFFICE H EADQUARTERS 395 GALLATIN PARK DRIVE B OZEM AN, MT 59715 (800) 238.8616 • INFO@FAYRANCH ES. COM

FOR AD D ITION A L OF F I C E L OC A TI ONS VI SI T U S A T WWW. FA Y RA NCHES.COM