Ranch House Journal - Spring 2017

Ranch House JOURNAL

Spring 2017

10 30 38

they keys to success humble and kind a show mom’s perspective

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table of CO N T E N TS

10

16

24

THE KEYS TO SUCCESS

NEW WEBSITES

A LITTLE LESSON FROM DR. SEUSS

27

30

38

WELCOME MEG DRAKE

HUMBLE AND KIND

A SHOW MOM’S PERSPECTIVE

44

52

56

THE ANGUS BREED

THE BRANGUS BREED

THE HEREFORD BREED

60

68

69

THE RED ANGUS BREED

74

BEHIND THE SCENES

UPCOMING SALES

76

9 MILE RANCH

JUNIOR NATIONALS

78

SWEARNGIN ANGUS

81

INDEX

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FUEL YOUR

P A S S I O N

W

hat fuels your passion? Is it a special motivational quote? Helping another person? A champion slap? Maybe it’s a compliment from a friend that gives you the extra push to keep going.

Many years ago, I was told to choose a job I love, and then I’d never have to “work” a day in my life. At the time, I never could have imagined that I could travel to stock shows and spend time with lifelong friends and help people as a part of my job.

As a designer at Ranch House, I get to work with the best people in the nation, many of whom I grew up showing livestock with! Creating print advertisements, designing logos and even chatting on the phone with clients gives me extreme gratification at the end of the day. The fact that I made a difference for someone in helping marketing their livestock is the sole reason why I wake up in the morning to ‘work.’ I know this holds true for all of the staff at Ranch House.

The fifth issue of the Ranch House Journal serves as one of my favorites for many reasons. This issue features the stories of some of the top operations in the industry, and their path to success. In these pages you’ll also see several showcases of exceptional client work, and of course, print advertisements for spring sales and more. These pages are a prime example of what fuels our passion at Ranch House every single day.

The rush of the summer show season is looming, and it seems like spring is already flying by. Remember, it is never too early to plan for your fall sale. If there’s anything we can do to eliminate the stress of marketing, let us know. After all, serving YOU is what fuels our passion for this industry.

Until next time,

Melissa Grimmel, Graphic Designer

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Photo by Heidi Anderson

The Keys To achieve success, there is no secret. However, there are words to live by every day.

W

hether success is defined as winning numerous champion banners, producing renowned sires and donors or just improving

10 Ranch House Journal | Spring 2017

By Alysha Beck

one show at a time, to discover success, it’s key to be driven, attentive, prepared, hardworking, and passionate about the livestock lifestyle.

At least, such beliefs are central to the success of Cates Farms and its

dominance in the Shorthorn breed and recently in the Angus breed, said Tyler Cates, third-generation rancher at Cates Farms in Modoc, Indiana.

“Just through making some good decisions and getting lucky a little

bit and working hard we’ve had success over a long period of time,” Tyler said.

behind the brand Within the Shorthorn community, Cates Farms needs no introduction.

The brand has dominated the breed with 25 National Champions in the past two decades. And as the producer of two of the biggest sires in the breed, CF Trump and CF Solution, Cates Farms is making a huge impact.

Behind the brand, Tyler and his wife Cortney Cates have slowly taken the reigns on the operation with the support of Tyler’s father Brian Cates and uncle Randy Cates who helped start the Shorthorn herd in the 1970s. Alongside herdsman Kyle Shoufler, the Cates family has grown Cates Farms into the established operation it is today.

But that success doesn’t mean the Cates can be complacent. It’s important to stay current in the industry and continue working hard to provide a good product for customers, Tyler said.

For Cates Farms, the biggest thing is to focus on breeding eye appealing, structurally correct show cattle.

“No matter what the trends are in terms of body style, we’ve concentrated on always keeping the cattle really, really structurally correct. No matter what the trend has been, that has been able to keep us competitive,” Tyler said.

He said he watches the trends and balances which direction the breed

is going with what is important to his customers.

“I do think you have to be aware of the trends because you have to be one step ahead. If you see something coming, you don’t want to be two years late.”

building relationships Cates Farms customers continue to return because of the quality and service that defines the Cates brand.

Cates Farms customer Alison Nichols, 23, from Sullivan, Indiana bought her first Shorthorn heifer from Cates in 2012 and said the Cates family customer service was unmatched.

“They take the time to get to know every one of their customers.

Tyler, Brian, Randy and Cortney are great about knowing what animals are best for you and your program.

In terms of quality, I believe the countless banners that Cates Farms has won over the years explains that the quality is the best of the best!”

Tyler said exceptional customer service is one of the reasons Cates Farms is still doing well today and has served some customers for as long as 20 years.

“The thing that has kept us probably in business as long as we have is how you treat your

customers because there’s a lot of different places they can go and if you establish a good customer base and treat those customers right, you’ll have lifelong customers,” he said.

Since buying her first heifer from Cates Farms in 2003, Bailey Clanton, 28, of Bucyrus, Kansas, said the people of Cates Farms have been like family.

“It has been not only a business relationship but the Cates family has become a huge part of my life. I would give up my summers, spring breaks and even Christmas breaks in college to spend it in Modoc,” she said.

“Since that day in 2003, they have taken me in as one of their own and have always pushed me to do my best inside and outside of the show ring…I don’t believe I would have accomplished near as much as I have without them.”

Nichols’ and Clanton’s success in the show ring includes dozens of class and division champions at the Fort Worth Stock Show, National Western Stock Show,

Spring 2017 | Ranch House Journal 11

North American International Livestock Exposition and Keystone International Livestock Exposition.

continued passion Since his years showing in 4-H and junior shows, Tyler’s passion for the show cattle industry is still strong. He said he continues to learn something new every day and hopes to pass his knowledge on to today’s youth.

“You get out of it what you put into it,” he said. “Success is not always winning grand champion.

Success is doing better than what

12 Ranch House Journal | Spring 2017

you did the year before and learning new things and bettering yourself.”

online marketing While striving for quality and value in the Cates brand, Tyler and Cortney said they also know it’s important to maintain an online presence and stay active on social media so today’s young customers can see what the operation is doing and where it’s headed.

Along with the Cates Farms website designed by Ranch House Designs, Cates is active on social media. Facebook is the biggest outreach channel for Cates and

drives people to the website where they can get more information and see new offerings each year. Tyler said today’s generation is constantly checking its phones and he wants to make sure he’s branching out and reaching his client base.

the future In line with staying current, as well as looking long-term, Tyler and Cortney recently started a herd of Angus, a familiar breed to the Cates since Cortney grew up showing and raising Angus in Maryland. Under the Sunrise Sunset Farm brand, they aim to breed show quality

Angus to the standards people have come to expect with Cates Farms Shorthorns.

“We’re really focusing some of our future on getting our Angus operation to where our Shorthorn operation is,” Tyler said.

One day, Tyler wants to pass on the Angus operation to his daughter Piper, 2, so long as it’s what she wants to do. And he has a strong feeling she will, particularly because she is so fond of dragging her stuffed cow around the house on a halter.

Whatever the future holds for him and his family, Tyler said he feels

good doing work he’s passionate about every day.

“It has always been a way of life that we believe in, the livestock industry. We believe in the development of junior kids a great deal. That’s how we all got started.”

The Cates family has reached great success because of the dedication to hard work and excellence. Through the ups and downs, it has been a journey worthwhile, Tyler said.

“There’s a lot of trying days and there’s a lot of long days in doing this, but at the end of the day, there’s nothing else we’d rather do.”

View the Cates Farms offering in the Star Search sale held each year on the Saturday of Labor Day weekend.

Cates Farms also holds a spring online sale, Modoc Madness, each March. Check www. catesfarms.com for more details.

Sunrise Sunset Farms offers fall heifers, embryos and semen in an April online sale. Check www. sunrisesunsetfarm.com for more details.

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NEW we Your website is the heart of your brand.

EVERY RANCH HOUSE WEBSITE IS 100% CUSTOM DESIGNED AND MOBILE RESPONSIVE. Web design is the core service and backbone of Ranch House Designs. Every website we design is 100% custom designed, mobile responsive, search engine friendly, and includes unlimited updates. Or, you can update your own website if you wish.

www.landgrafranch.com

We loved working with the Landgraf family to create a logo and website to meet their marketing needs. The logo is full of symbolism, like the star in the logo to represent the state of Texas and the cross represents their faith. Important stylistic choices were made throughout the website design, as well. Green is used throughout the design, giving this website a relaxing and inviting feel. Links to their Facebook and Instagram page and a newsletter sign-up button allows visitors to stay connected with Landgraf Ranch, even after they leave their website.

With two awesome family business like Johnson Coy Genetics and Johnson Bros. Land & Livestock, you need an awesome landing page for both! This website features a unique landing page, which allows viewers to visit either Johnson Coy Genetics or Johnson Bros. Land & Livestock. Once you enter the websites, similar fonts, colors and designs are found on both. Both sites feature pictures and information about the stellar females used in their herd, livestock for sale and previous winners.

www.jncygenetics.com 16  Ranch House Journal | Spring 2017

ebsites This website design is rustic, ranchy and straight up cool! The fonts, colors and background textures add to the overall look of the website.

Not only does this Hot Shoe Red Angus’s website have a great design, the information found on the page is readable and will help with search engine optimization. You can find information about upcoming sales and events, photos and contact information throughout the pages.

www.hotshoeredangus.com Who doesn’t love to see some beautiful Shorthorns in vibrant green pastures? That’s exactly what you see when you visit the new Keystone Shorthorns webpage. The bright blue color found throughout the website stands out and looks great in contrast with the earthy backgrounds. If you are looking for information about upcoming sales, genetics used at Keystone or past champions, the tabs located at the top of the page will take you right where you need to go!

www.keystoneshorthorns.com

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This website really gets the mission and vision of Barrett Pipe & Supply across to the viewers! The simple design allows the viewers to see all of what Barrett Pipe & Supply has to offer. The industrial black background and the red accent colors are a great background for this website! Whether you are looking for pipe to build a new fence or looking for someone to deliver pipe for an upcoming project, Barrett Pipe & Supply’s new website has all of the information you’ll need!

www.barrettpipe.com Ranch House Designs created the new Brazos Valley Solar Screens’ website to present information in a simple and clean fashion. The design is easy to navigate and displays all Brazos Valley Solar Screen services in an easy to read manner. The portfolio tab allows website visitors to view large, high-resolution images of the company’s previous work. Ranch House incorporated easy links to the Brazos Valley Solar Screens’ Facebook page and a custom form in the website design.

www.bvsolarscreens.com

www.bittersweetturffarms.com 18 Ranch House Journal | Spring 2017

This website is filled with information about Bittersweet Farms and turfgrass. Bittersweet Farms offers four different varieties, listed under the Turf Varieties tab. Customers can learn more about the varieties and purchase directly from the sight, using a custom eCommerce website!

Custom animation on the homepage features custom animation with photos from some of their installations. Green and blue is used throughout the website, as well as modern fonts! Bittersweet Farms is on Facebook! Follow them for the latest news and updates.

www.jbzamorabuilders.com This website is packed with information about Agrigain and the products they provide. Whether you have questions about SumaGrowÂŽ, how the company began or anything in-between, this website is sure to have the answer. An awesome feature on this website is the easy-to-use form to contact Agrigain. This form can be found on the bottom of several pages on the site and allows potential customers to reach out to Agrigain to set up a consultation. This website features colors and images that instantly remind the viewer of life on the farm or ranch!

We recently worked with JB Zamora Builders on a brand new logo, so we were excited for the chance to help them create a new website. This website is animated, eye-catching and informative! The homepage features blueprint photos, as well as photos of the finished building/home. Dark blue and white colors are found throughout the design, just like a blueprint! Each tab features photos and information about the services that JB Zamora Builders provides, like commercial construction and custom homes. Check out their easy-to-use inquiry form feature on their contact page!

www.agrigain.win

www.woodardlimousin.com

Woodard Limousin wanted to upgrade their HTML website to a WordPress website and give their website a fresh look. We were so excited to work with Woodard Limousin to create this redesigned website. The new WordPress format makes this website mobile responsive and search engine friendly! The redesigned website features an impeccable photo of a Colorado sunset on their ranch.

Check out the For Sale tab for information regarding upcoming sales. The Show Ring Success tab features photos and pedigree information from previous winners. Follow them on Facebook to stay up-to-date with Woodard Limousin!

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We loved working on this website! With a name like Black Gold Genetics, how can you not use gold as an accent color?

Black and gold are used throughout the design to tie back to the ranch name.

Photos from Black Gold Genetics are used throughout the website to show viewers the beauty of Black Gold Genetics’ operation. Check out the Sires and Donors page to see some of the stellar genetics they are using in their herd. Visit their Facebook page to stay up-to-date on the latest news and updates.

www.blackgoldgenetics.net

The Cody Cattle Company website is designed to make visitors feel like they’re on the CCC ranch. Great emphasis is placed on imagery. Easy-to-read tabs at the top of the page help visitors navigate the website. The design also allows website visitors to view past CCC champions and upcoming sale catalogs.

www.codycattlecompany.com

This stunning website is the perfect tool for Bow Creek Farm to better marketing their genetics and beef sales. Their eye-catching logo can be found on all pages of their website! Browns and deep red can be found throughout the design, instantly reminding you of a Red Angus cow color. The blog feature allows the Hess’ to write updates, stories or news from the farm. Whether you are looking for information about their breeding stock or their beef, this website is packed with information. Liking what you see?

Follow them on Facebook for the latest news and updates.

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www.bowcreekfarm.com

www.turfcograssfarms.com

With a stunning herd sire like 3 C’s Barney B04, you have to feature him on the home page! This eye-catching feature immediately draws the viewers’ eye in. Other features on this new website include the striking use of black and red, throughout the design. The easy-to-use tabs at the top of the website allow visitors to find information about the genetics used at DCD Land & Cattle and what sales and events are happening at the ranch. Want to get the latest news and updates from DCD? Follow them on Facebook!

This stellar design features modern fonts, color choices and animation found throughout the website. Sleek fonts and vibrant colors draw the viewer in. Not only does this website have a great design, it is also chockfull of useful information for any customer looking to add turfgrass to their home or business. Check out the Products or Resources tab to learn more about Turfco’s products or helpful tips for making turfgrass thrive. A Facebook button at the bottom of the page allows website visitors to easily connect with Turfco on social media!

www.bestblackherefords.com

www.woodlawnfarmsangus.com

This design is simple, easy to use and eye appealing. The tabs found at the top of the page allow viewers to find just what they are looking for, whether sale information or information about the donors and sires they use. A picture gallery is also available, showing what life on Woodlawn Farms is like! The For Sale tab can be updated regularly to keep viewers updated on sale offerings or sales Woodlawn Farms is participating in. Black and tan are used throughout the design, creating a rustic and cohesive look. A Facebook button at the bottom of the page allows website viewers to keep up with Woodlawn Farms 24/7.

Spring 2017 | Ranch House Journal 21

BIG WINS AT TEXAS MAJORS

Ben Montoya 2017 Fort Worth Grand Champion Commercial Gilt

Jodi Toler 2017 Fort Worth Champion Landrace Gilt

Daniel Braune 2017 Fort Worth Reserve Champion Duroc Barrow

Kendon McAlister 2017 Fort Worth Grand Champion MaineTainer

Casen Conn 2017 San Angelo Grand Champion Market Barrow

Kotton West 2017 San Angelo Champion Light OPB Barrow

Chelby Brown 2017 San Angelo Champion Duroc Barrow

Abrianna Kitten 2017 San Angelo Champion Dark OPB Barrow

Hagen Montgomery 2017 San Angelo Reserve Champion Hamp Barrow

Josh Couch 2017 San Angelo Reserve Champion Light OPB Gilt

Lorelai Row 2017 San Angelo Reserve Grand Champion Full Blood Doe

Mackenzee Burton 2017 San Antonio Reserve Supreme Champion Junior Gilt

Kendall Lisle 2017 San Antonio Champion Poland Gilt

Bailee Barrett 2017 San Antonio Reserve Champion Poland Gilt

Jodi Toler 2017 San Antonio Champion Landrace Gilt

Lorelai Row 2017 San Antonio Grand Champion Buck

Had a champion or reserve champion at a recent show and fed ShowTec feeds? Submit your Livestock Youth Award application to be recognized and claim your award. Contact Laura Meyer at 217-231-2749 for an application or visit us online at www.

MoorMansShowTec.com

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22 Ranch House Journal | Spring 2017

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Spring 2017 | Ranch House Journal 23

a little

LIVESTOCK LESSON

FROM DR. SEUSS

By Ashley Fitzsimmons

Photo by Luke & Cat

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Oh the places you’ll go…”

It’s always entertaining to me to see the comparison between my livestock and non-livestock friends when the “how many states have you visited” quiz makes its yearly appearance in my Facebook newsfeed. My non-livestock friends will always comment about how incredible it is that my fellow agriculturalists have been to 25+ states compared to their 5 or so; and, what ever could they be doing so many miles from home?

The answer is always the same… “showing.”

With two daughters that had a passion for everything Hereford my parents spent the past 20 years in a truck and trailer chasing white lines. The Junior National Hereford Expo was our summer vacation, the Western Nugget was our excuse to visit Reno in December and our closest drive to the National Western in Denver was a family tradition for 50 years.

We’ve seen the bright lights of Tunica, Mississippi; spent what felt like forever traveling from Wyoming to Pennsylvania (shoutout to my East coast friends that haul all the time) and saw places on South Dakota backroads we still talk about as we journeyed to Sioux Falls. No matter the destination, the journey was always worth it.

On the plane home from my latest show travels to Jackson, MS where my husband judged the junior cattle at the Dixie National, the woman next to

me asked if this was my first trip to the Magnolia State. When I told her it was actually my third (Tunica for Junior Nationals and Starkville for YBIC) she said something that caught me off guard. She told me whatever I was doing that brought me these places I should keep it up because not many people have the opportunity to see so much of the United States through more than just an airplane window.

Sometimes those of us in the livestock industry, especially this time of year, start to get road weary. When you’re tired from driving thousands of miles and sick of fast food or sitting in airports, try a change of perspective.

It’s important to think about just how lucky we are. Whether you’re in a 15 passenger van, with your family in a truck and trailer or tagging along with your spouse to a show, the livestock industry takes you places far beyond the travels of an average person. It’s a privilege to travel the U.S. and learn about different livestock practices, crops that are not grown in your part of the country and people’s stories about their own experiences in the industry. It opens your mind, multiplies your friendships and fills your life with incredible experiences.

“Oh the places you’ll go… You’ll be seeing great sights! You’ll join the high fliers who soar to high heights! ” I feel lucky to have 30 states checked off my list and can’t wait for the next one! When Dr. Seuss said “Oh the places you’ll go…” man was he right!

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Meg Drake joins the Ranch House Designs team as Digital Content Manager.

Meg is no new comer to the agricultural scene. Born and raised as the 4th generation on her family’s ranch in Kansas, Drake grew up immersed in activities like showing horses and cattle and participating on livestock and horse judging teams.

meg drake

JOINS RANCH HOUSE!

In college, Meg attended Kansas State University where she received her Bachelor’s in Agricultural Communications and Journalism with a Minor in Animal Science. Deciding to continue her education, Meg attended Oklahoma State University and obtained her Master’s of Science in Agricultural Communications in December 2015.

Throughout graduate college, Meg’s main area of focus was on digital media and its role in the livestock industry.

Prior to joining the RHD team, Meg served RIDE Television, Inc., an equine television network based in Fort Worth, Texas, as the company’s Digital Content Manager. Meg continues her relationship with RIDE TV as host of their program, RIDE On The Road.

Meg will assist, plan and execute various digital marketing-related efforts for RHD while working from their Fort Worth, Texas office. Her passion for the agricultural industry combined with her background in digital media make her an exciting contribution to the RHD team.

To book a project with Meg, email her at meg@ranchhousedesigns.com.

Spring 2017 | Ranch House Journal 27

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28 Ranch House Journal | Spring 2017

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Humble AND KIND

Pembrook Cattle Company shares the background of their operation and their road to success.

T

here’s a quiet humbleness about them: like the words of Tim McGraw’s popular song Humble and Kind, “Don’t take for granted the love this life gives you, when you get to where you’re going don’t forget to turn back around and help the next one in line. Always stay humble and kind.”

Travis and Beth Pembrook, along with their sons Bret and Bryson, are living out their dreams together at Pembrook Cattle Company of Fairview, Oklahoma.

From Bluegrass to Red Dirt Cattle have been part of the Pembrook family for nearly 40 years.

“Beth and I grew up in the registered seedstock business,” says 30 Ranch House Journal | Spring 2017

By Rachel Cutrer

Travis. He showed registered Angus cattle as a young man, and Beth was an avid Limousin showman in Kentucky. They met at a show, fell in love, moved to Oklahoma, and began their own operation on Travis’ family ranch. Today, they raise cattle with their sons Bret (8) and Bryson (2) along with Travis’ parents and grandparents.

“We’ve been blessed,” says Travis.

Though Fairview is a small town, the Pembrooks love it. They appreciate the rural lifestyle and the quietness of living in the country.

“It’s unique to be in such a rural area, far enough out of town that our way of life is preserved for a while,” he says. “Every day, whether it’s my grandpa or my dad... all the way down through our kids... everyone is as involved and have their own way of adding to our success.”

The Pembrook Promise The Pembrook family strives to serve their customers in a way that is reminiscent of the down-home feeling you would expect from a 4th generation rural rancher. Business is done on a man’s word and a handshake that is as good as gold.

“It’s the cattle industry, but a people business,” says Travis. “We believe in running our business in a way that aligns with our Christian values and creating lasting relationships with our customers.

We’re a family business, and when you work with us you’re dealing with the heart of the operation.”

The Pembrook’s main focus is raising and marketing registered Angus cattle throughout the year, including bulls, bred females and show heifers. They also maintain a smaller herd of Red Angus and a

handful of SimAngus cattle. They appreciate quality cattle of all breeds and participate in several sales throughout the year that have an all-breeds show heifer focus.

“Our goal is to raise and sell cattle that will go to work and return dividends for our customers,” Travis says.

PCC has also become known as a reputable source of high-end seedstock bulls.

“We’ve been blessed to have a lot of our herd bulls end up in big bull studs throughout the country,” says Travis, with pride.

He and Beth are proud their bulls are able to help improve the herds of cattlemen nationwide through the large distribution networks of their bull stud clients like Select Sires, Cattle Visions, and many others. This vision has led to PCC’s ownership stake in popular bulls such as BC Eagle Eye, BC Classic, Upgrade, Frontman, Sitz Easy Street, Firestorm, PCC Witten, and PF Broadview.

Small Town Dreams, National Championship Success From the pasture to the show ring, the Pembrook’s believe in providing cattle that compete to win. Whether your goal is a national champion or a higher sale price, they help produce winners. Early in their marriage, the Pembrooks operated a Gelbvieh custom fitting service and later represented V8 Shorthorns as their herdsman for more than 10 years.

Throughout their career in the cattle business, Travis and Beth have sold or exhibited the Grand Champion Females at San Antonio, Houston, Fort Worth, Kansas City, Denver, Louisville, and numerous state fairs throughout the country.

They enjoy helping others succeed in the cattle business.

“Our ideal customer is one that is super involved and wants to achieve,” Travis says. “When a customer takes pride

in what they do, I enjoy sharing their successes.” The PCC prefix has become a nationally recognized brand of success, with cattle showing from California to Florida in the last few years. Texas is a major market for their program.

The PCC Marketing Plan Throughout the year, the Pembrook family can be found at several major sales; some at the ranch in Oklahoma, some online; and some at special consignment sales in the south.

“People are welcome here at the ranch anytime,” says Travis.

PCC bulls are sold private treaty and through special sales. Every October, the Pembrooks host an Angus female sale at the ranch in Oklahoma. In this sale, the Pembrook’s showcase their maternal emphasis by offering exceptional Angus females for sale that have great udders,

Photo by Heidi Anderson

Spring 2017 | Ranch House Journal 31

superior genomics and are well made.

In December, PCC hosts their Holiday Lights Online Sale, which is a showcase offering of show heifer prospects. Travis organizes an exceptional offering of all breeds show heifers, herd sire prospects, and potential donors. Many supreme champion females have made their way through the Holiday Lights Sale.

The Pembrook family has worked with Ranch House Designs since 2008 — when they first began marketing cattle online with a website. Through the years, the Pembrook’s have been early adopters of new marketing

32 Ranch House Journal | Spring 2017

technologies including online sales, videos, and social media marketing.

“I’m always surprised at how many people find us online,” says Travis.

“We get a lot of catalog requests from our website, and last year we got a ton of new clients from promoting our cattle on Facebook.”

Reputation of Integrity When asked how he hopes people perceive their business, he describes integrity as their first priority.

“Our goal is to be a family business with quality seedstock, show ring competitiveness, and humility,” he says.

In the shadow of the Gloss Mountains outside of the town of Fairview, Oklahoma, the Pembrook family is achieving just that. Elite Angus cattle graze in the pastures of Pembrook Cattle Company, but exceptional cattle, honestly raised is more than a business at Pembrook, they are working to build a legacy.

“When those dreams you’re dreamin’ come to you when the work you put in is realized...let yourself feel the pride, but always stay humble and kind.” - Tim McGraw.

Spring 2017 | Ranch House Journal  33

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g e n i h t v Be t One Dri Las

eds e F w o ine Sh

w with ne

Sw t n e K d ve d impro

an

To make a champion it takes genetics, hard work and the right balanced feed.

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The first feed of its kind to bring the benefits of fly control

• VevoVitall®

An organic acid to help keep feed fresh longer and your pigs eating

Visit your local Kent retailer to start building your champion!

• ShowBloom®

For shiny hair and skin, hoof condition, feed intake and utilization

• NutriVantage®

To help handle stress and support the digestive tract

866.647.1212 • kentshowfeeds.com Spring 2017 | Ranch House Journal 35

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a show mom’s PERSPECTIVE

By Lisa Strong

My feet hurt, and my body aches, but I wouldn’t have it any other way.

My lips are chapped, I’m covered in dirt; My work week has nothing on our weekend work!

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On my days off, I’m up before the sun, helping my kid get the job done.

Washing, blowing, clipping, and shearing, baas, moos, & lots of squealing.

We are learning together as we go, headed out early, to just one more show.

The progress must pause, the animals must eat; fill them up, with ten more hours on our feet; Back to the stand for blocking & fitting,

“what are you doing??” No time for sitting!!

Parents around me are biting their nails,

Check the schedule, who’s up next in the class? Better spray him down, and get to the ring fast!

Surely they feel like me, I want to bail!

Up to the gate, standing in the long crowded line, I whisper to myself, “they’re going to do just fine.”

They’ve worked so hard for this moment. They look great, there they go, my money and my kid, through the gate.

Did she watch the last class close enough?

Oh my, this Judge looks like he’ll be tough!

Set his front feet..Now, do it again.

Stop the fidgeting if you’re gonna win!

I say a few prayers, cross my fingers, OH I can’t look!

I just keep thinking back on what getting here took.

My baby has worked for months on end, She’s done everything we’ve told her and THEN……..

The Judge, so serious, starts pulling them 3.. 2.. 1…; But WAIT, are they on the bottom, or has she just won?

But I can’t walk away, I can’t turn my head, I wanna see her finish, last is what I dread.

I just can’t stand to see the tears if she is last, because I’ve known that helpless feeling in the past.

The Judge is reaching for his mic, Oh I hope it’s them that he likes.

He’s finished his lengthy reasons, and sets the mic down, I wonder whose hand he’ll shake, as he walks around?

Right beside my sweet precious child, he stands, In slow motion, he reaches out his hand; I try to take pictures, but I can’t stand still!

This is THE moment, and remember it, we will; A purple banner to hang on her wall, but that’s not what it is about at all.

The memories we’ve made traveling the state, are many & precious, it has been great.

The good friends we have made to and fro, and the showmen we see wherever we go.

The superb work ethic she has been taught, the apologies she made when we fought; The stress to get things done, mile after mile, The laughter we shared, and all of the smiles; The torn jean emergencies, safety pin mishaps, The valuable lessons we learned, knowledge we lacked; The “big girl” stuff like loading the slaughter trailer and the people she now knows will never fail her.

The drive to be better than the day before, and the desire to help others even more.

Using her head, her heart, health, and hands, to value what greatness comes from the land.

I wouldn’t trade my sore feet or dirty jeans, my broken nails, or calluses for anything.

Nothing makes you more proud & alive, Then knowing your kid has that kind of Drive!

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ANGUS CONGRATULATIONS To Four Corners Farms for breeding the 4th Overall Heifer at the 2017 Kentucky Beef Expo! We thank them for being loyal Ranch House clients! Check out their website designed by us at

“

www.fcfangus.com

We do not live in cattle country so we knew we had to find the best for exposing our product on the internet. During our research for a host company, we found Ranch House to have the best design team and they have been incredible at updating our website in a timely manner.

They are fantastic to work with and have been a real asset to us.

Thank you RHD!” FOUR CORNERS FARMS St. Francisville, Illinois

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6232 ER 3, 2016

GUS LIVE

SALE HOSTED BY ANGUS LIVE

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BRANGUS CONGRATULATIONS To Triple Crown Ranch for breeding the Reserve Grand Champion ARB Heifer in the 2017 HLSR Junior Show Heifer! We thank them for being loyal Ranch House clients! Check out their website designed by us at

“

www.triplecrownranch.net

In 2012, my family and I decided our cattle operation needed a complete overhaul.

We decided to become Triple Crown Ranch and put more emphasis on selling and producing our own show stock. Our first move was to contact RHD. We knew their reputation for quality work. They did a great job of encompassing what we stand for and maintaining a cutting edge, up to date website. With the help of their quick response time, wonderful staff and innovative designs we are definitely at the top of our game.”

TRIPLE CROWN RANCH Angleton, Texas

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HEREFORD

CONGRATULATIONS

To GKB Cattle for exhibiting the Grand Champion Hereford Bull at the 2017 Houston Livestock Show! We thank them for being great Ranch House clients! Check out their website designed by us at

“

www.gkbcattle.com

We have been using Ranch House Design for over 10 years for many reasons, but mainly because their professionalism and their handling of our website updates. Here at GKB we truly appreciate the fast turn around of our website updates, especially when it’s close to sale time. We are looking forward in working with RHD for another 10 plus years!”

GKB CATTLE Waxahachie, Texas

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RED ANGUS

CONGRATULATIONS To Pembrook Cattle Company for exhibiting the Reserve Supreme Champion at the 2017 San Antonio Stock Show & Rodeo! We thank them for being great Ranch House clients! Check out their website designed by us at

“

www.pembrookcattle.com

I’m always surprised at how many people find us online. We get a lot of catalog requests from our website, and last year we got a ton of new clients from promoting our cattle on Facebook.”

PEMBROOK CATTLE COMPANY Fairview, Oklahoma

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hard to put into words what happened at the Royal for RK Cattle Co. Winning National “ It’sAngus Female and then on to winning Supreme Female was something you only dream about. It’s why we do what we do, and what keeps us in the barn every day. None of this could have happened without our hard-working Royal crew.

”

JCrawford

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M

A

R

K

Y O

U

R

CALENDAR

APRIL 1

APRIL 12

www.burnsfarms.com

www.knoxclubcalves.com

BURNS FARMS Annual Female Event and Spring Bull Sale

KNOX HEREFORDS Internet Sale

APRIL 1

APRIL 20-22

MC LIVESTOCK Spring Bull and Female Sale

MUEGGE CATTLE Banner Chasin Boys Online Steer/Bull Sale

www.mclivestockangus.com

www.mueggecattle.com

APRIL 1

APRIL 20

www.reynoldslandandcattle.com

www.barberranch.com

APRIL 1

APRIL 22

www.wittsriovista.com

www.americanclassicshowcattle.com

REYNOLDS LAND AND CATTLE 35th Annual Bull Sale

WITT’S RIO VISTA Spring Cowboy Classic Boer Goat Sale

BARBER RANCH Fall-Born Heifer Sale

AMERICAN CLASSIC SHOW CATTLE American Classic Spring Sale

APRIL 7

SPRINGLAKE ANGUS 5th Annual Angus Sale

www.springlakeangus.com

APRIL 7

PRAIRIE VIEW FARMS 7th Annual Spring Production Sale

www.pvfangus.com

APRIL 7

WILKINS BROTHERS Online Steer Sale

www.wilkinscattle.com

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MAY 6

BLACKWATER CATTLE CO 500 Head Commercial Female Sale

www.bwcattle.com

MAY 16-18

MUEGGE CATTLE Banner Chasin Girls Online Heifer Sale

www.mueggecattle.com

JUNIOR

NATIONALS

Best of luck and safe travels to all exhibitors!

Charolais

Grand Island, Nebraska June 18-23 www.charolaisusa.com

red angus

Stillwater, Oklahoma June 19-24 www.najrae.com

Maine-chi

Hutchinson, Kansas June 23-30

shorthorn

Tulsa, Oklahoma July 3-8 www.juniorshorthorn.com

limousin

Grand Island, Nebraska July 1-7 www.nalf.org

angus

www.maine-anjou.org • www. chicattle.org

Des Moines, Iowa July 9-15 www.njas.info

gelbvieh

simmental

salers

hereford

Grand Island, Nebraska June 25-30 www.gelbvieh.org

Corinth, Mississippi June 26-30 www.salersusa.org

Hattiesburg, Mississippi July 9-15 www.simmental.org

Louisville, Kentucky July 15-21 www.hereford.org Spring 2017 | Ranch House Journal  69

The Talk of the simmental breed!

Free Delivery in Nebraska and Adjoining States on Individual Lot Purchases of $3,000 or More!

APeX CATTLe - YOUR HYBRID SOURCe!

Nationwide Delivery Assistance...Guaranteed Maximum $300 Anywhere Per Lot!

Call Dan at 308-226-2576 or email sales@apexcattle.com APEX Cattle, 1146 7th Avenue, Dannebrog, NE 68831

ASA #3097854

CLRS DIVIDEND 405D

Available in 10, 20 & 50 unit semen packages!

Pictured as three year old!

Purebred | Homozygous Black & Polled HOOK`S YELLOWSTONE 97Y GW PREMIUM BEEF 021TS CLRS AFTER SHOCK 604 A CLRS BONNIA 405 B HOOKS SARITA 4S CLRS ZINNIA 200 Z

the product of a phenomenal two year old dam!

The $52,500 Bred for Balance Record Seller who excels in data rankings, genetic predictability and phenotypic expression. He is truly ‘The One Sire’ that will make an everlasting impact into the breed, and industry. He is a ‘big time’ purebred, calving ease bull backed by a dam and maternal grand dam with impeccable good udders and hooves. Breed your best females to him in 2017, shipped on 1st ordered basis!

CE

BW

WW

YW

ADG

MCE

MILK

MWW

STAY

DOC

17.5

-2.5

65.8

105.1

0.25

9.7

24.5

57.4

13.5

14.9

1

1

35

20

10

40

25

25

30

2

CW

YG

MARB

BF

REA

SHR

API

TI

28.9

-0.23

0.53

-0.010

0.86

-0.51

168.3

86.2

10

1

1

1

Act BW: 80 Adj WW: 734 Adj YW: 1342 Frame: 5.5 Docility: Excellent 70 Ranch House Journal | Spring 2017

Call Dan at 308-750-0200 or email sales@apexcattle.com Dannebrog, Nebraska Semen available through APEX Cattle only at this time.

Spring 2017 | Ranch House Journal  71

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BEHIND THE SCENES

Ranch House is made up of a strong team of professionals who know the livestock business and live it every day.

We also know how to effectively take care of your marketing needs – everything under one Ranch House roof!

RACHEL CUTRER

ashley grant

ASHLEY FITZSIMMONS

Founder & CEO

Chief Marketing Officer ashley@ranchhousedesigns.com

ashleyf@ranchhousedesigns.com

callie graves

nicole erceg

meg drake

rachel@ranchhousedesigns.com

Project Manager

callie@ranchhousedesigns.com

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Digital Account Manager nicole@ranchhousedesigns.com

Account Manager

Digital Content Manager meg@ranchhousedesigns.com

jessica hobbs

TANA HAJOVSKY

jessica@ranchhousedesigns.com

tana@ranchhousedesigns.com

Web Designer

Web Designer/E-Commerce

sarah simpson

kristen davis

melissa grimmel

sarah@ranchhousedesigns.com

kristen@ranchhousedesigns.com

melissa@ranchhousedesigns.com

seth alling

ALYSHA BECK

LYNN HOUGH

seth@ranchhousedesigns.com

alysha@ranchhousedesigns.com

Web Manager

Graphic Designer

Developer

Graphic Designer

Video Producer

CAROLE ARRIAGA

carole@ranchhousedesigns.com

Graphic Designer

Administrative Director lynn@ranchhousedesigns.com

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9 MILE RANCH TOUCHET, WASHINGTON PHOTOS BY TIERRA KESSLER

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SWEARNGIN ANGUS LAWRENCE, KANSAS PHOTOS BY LUKE NEUMAYR

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INDEX

Abilene Ag............................................................. 8

Kent Show Feeds...............................................35

APEX Cattle.......................................................70

Lyssy & Eckel Feeds..........................................82

Bovine Elite.......................................................... 51

Meyer Cattle Co................................................48

Cash Myers Roping School........................... 73

Niobrara Red Angus.........................................63

Champion Animal Health...............................34

Pembrook Cattle Co........................................ 33

Circle A Angus...................................................49

Peppertree Air Solutions................................. 72

Dameron Angus................................................ 50

Pruet Livestock................................................... 41

Diamond P Cattle Co...................................... 61

Ranch House Designs........................ IFC, 3, 6,

East Bernard Fair................................................ 37

.... 14, 26. 40, 55, 62, 67, 80 IBC

First Choice Online Sales.................................4

Rancho La Leona...............................................42

GKB Cattle..........................................................57

RK Cattle Co...................................................... 66

Grimmel Girls Show Cattle...........................58

Show Ring Ready............................................... 15

HeartBrand...........................................................36

ShowBloom............................................................ 9

Headquarters Ranch.........................................28

ShowTec................................................................22

High Point Farms................................................45

Standing Heat.....................................................23

Holtkamp Cattle.................................................71

Swearngin Angus.............................................. 46

Hueber Feed........................................................29

Tennessee River Music.....................................59

H.W. McElroy Ranch........................................ 64

Texas Shorthorn Association.........................65

Ingram Angus......................................................47

Triple Crown Ranch..........................................53

J&S Ranch............................................................28

V8 Ranch...............................................................43

Jackson’s Double J............................................54 Spring 2017 | Ranch House Journal 81

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Ranch House Designs, Inc. 1730 North Richmond Wharton, Texas 77488

WWW.RANCHHOUSELIVESTOCK.COM