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140,000 �eaders*
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With over 13,000 classifi ed ads, and more than 4000 column inches of display advertising, averaging more than 200 pages each week, IWANNA is a major infl uence in the marketplace. Thousands of people buy and sell through the 140,000* IWANNA readers. Unlike subscription-based publications, IWANNA readers make the decision to buy the paper each week with the intention of purchasing a product or service. This is a clear indication of the value of IWANNA to its advertisers. IWANNA reaches, perhaps, the broadest segment of the population of any medium in the market. Readers can fi nd antiques, apartments, computers, appliances, child care, books, pets, homes, rental properties, tractors, vehicles, lawn mowers, motorcycles, boats and more. IWANNA reaches a wide spectrum of age and income demographics. Many display advertisers have used IWANNA continuously for years with excellent results. The value of consistent advertising in IWANNA is well documented. IWANNA offers a professional retail sales staff and a graphics service department to meet your marketing and advertising design needs. The entire IWANNA paper is now online at iwanna.com.
DISTRIBUTION: • Area — 16 counties in Western North Carolina and 2 counties in Northeast Georgia • Reaching over 140,000 different adult readers* * Scarborough Research 2008
For
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Scarborough Research PRIME NExT
Asheville IWANNA / IWANNAWest – 2009 Profile Report Study: 2008 Release 2 (Oct 2007 - Sep 2008) Base: WNC Market (14 County Survey *) Target: IWANNA Readers WNC Market Iwanna.com Total IWANNA Readers
Total Pop. Total % 543087 100.0 38448 7.1
Target Pop. 118071 24667 142738
Target Horz Index % % 100.0 100 21.7 20.9 295 64.2 26.3
Age 18 - 24 Age 25 - 54 Age 55 - 64
73003 279415 78363
13.4 51.4 14.4
19628 71681 11046
16.6 60.7 9.4
124 118 65
26.9 25.7 14.1
Household income: $25,000 - $39,999 $40,000 - $74,999 $75,000 - $250,000 or more
157778 175332 117769
29.1 32.3 21.7
33261 45987 22765
28.2 38.9 19.3
97 121 89
21.1 26.2 19.3
Level of education: High school graduate College: Associate Degree or College graduate
205889 218363
37.9 40.2
47137 47433
39.9 40.2
105 100
22.9 21.7
Employment status: Employed full-time (35 hours or more)
227121
41.8
59349
50.3
120
26.1
* IWANNA & IWANNAWest market coverage includes 17 counties (3 counties not surveyed by Scarborough). Copyright Scarborough Research 2008
P.O.Box 15228 991 Sweeten Creek Rd. Asheville, NC 28813 Business:(828)274-8888 Fax:(828)274-8533
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Display Advertising Rate Card
Open Rate ........ $18.00
Effective December 1, 2008 Distributed Tuesday
Specifications
Per Column Inch (5 Inch Minimum) Annual Bulk Rates 4000 inches ........................$8.30 per inch 3000 inches ........................$9.20 per inch 2000 inches ......................$10.00 per inch 1500 inches ......................$10.30 per inch 1000 inches ......................$10.85 per inch 750 inches....................... $11.10 per inch 500 inches....................... $11.45 per inch 400 inches....................... $11.65 per inch 300 inches....................... $11.75 per inch 200 inches.......................$12.00 per inch 100 inches.......................$12.20 per inch Weekly Contract Rates 52 weeks ........................ $10.55 per inch 26 weeks ........................ $10.85 per inch 13 weeks ........................ $11.55 per inch Space Spot 2 inch 4 inch Open Rate.......................$35.00.....$55.50 52 weeks .......................$26.00.....$44.00 26 weeks .......................$28.00.....$46.50 13 weeks .......................$30.00.....$50.00 Prime page rates Front Page Rates Include One Color Front of General: 2x7.5..........................$695 4x5.5......................... $795 4x6.............................$825
Front of Castles: 2x8........................... $300 4x6.5........................ $350 4x8........................... $425
Front of General II: 2x9............................ $395 4x6.5......................... $425 4x8............................ $495
Front of Wheels: 2x9.......................... $450 4x6.5....................... $525 4x8.......................... $625
• Tabloid Size - 4 column format • Columns 2 3/8” x 13” • 52 column inches per page • Color available by reservation at $95 per color per page • Full color rates on request • Specific placement add 15% for one-half page or larger ads • All rates are net to IWANNA • Recognized agency rates on request • Payment due with placement of ads unless credit has been approved EMPLOYMENT Open rate..........................$18.00 per inch 700 inches ........................$11.50 per inch 350 inches ........................$13.00 per inch 100 inches ........................$15.00 per inch (5 column inch minimum) 2 inch 4 inch Open Rate.......................$45.00.....$65.00 52 weeks.........................$32.00.....$50.00 26 weeks.........................$35.00.....$55.00 13 weeks.........................$40.00.....$60.00 Business and Service Directory • $11.00 per column inch • Business Classified Ads $8.00 for 30 words, 10¢ for each additional word • Employment Classified Ads $15.00 for 30 words 10¢ each additional word Non-Profit and Political Rate ................................$10.00 per inch
Find the entire IWANNA Online:
www.iwanna.com