MENTAL HEALTH
Backgrounds
Nearly 800,000 people per year want to commit suicide - WHO
This is motivated by mental illness
Backgrounds
People still don't know the importance of mental health
A campaign is needed to increase public awareness
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Key Message
Mental health is physical health
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Mass Media
Social Media
Get back your inner peace
Stop scrolling. Stop comparing!
Distribution Channel
Distribution Channel Magazine
Distribution Channel
Distribution Channel Newspaper
TIMELINE
1 - Campus survey such as BINUS, Triskati University, Tarumanagara University, UPH, Prasmul University, Atmajaya University, Podomoro offices, and BINUS offices. - Article content - topic: why mental health is important and how to keep mental health healthy on Instagram and Facebook - Infographic content on IG & FB - topic: why going to a psychologist is not taboo and why it
- Workshop program draft - Looking for partners for example Oncom, Kalm, and Riliv - Meeting with partners such as Oncom, Kalm, and Riliv - Create designs that will be used during the campaign - Create social media accounts (IG, FB and Youtube)
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3 Draft podcast program - Workshop program start > 1 (activity: seminar - speaker: psychology lecturer from each campus - theme: taking care of mental health in campus environment - uni: trisakti) - Article in printed media; theme: mental health during quarter life crisi kompas kesehatan)
- Conducting workshop/Q&A session through IGTV social media (health-talk content with partners such as Oncom, Kalm, and Riliv - Article content on IG & FB- topic: how to deal with stress - Instastory content - topic: the importance of maintaining mental health during pandemic
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5 - Podcast (topic #2 red signs on mental health; partner: Kalm ) - Workshop program start > 1 (activity: seminar speaker: psychology lecturer from each campus theme: taking care of mental health in campus environment - uni: trisakti) - IG & FB content: 1. Article/funfact about exercise for a healthier body and mind 2. Testimonial video about health lifestyle and mental health from influencers (Jennifer Bachdim & Sophia Latjuba)
- Podcast program start (theme: mental health, topic #1 managing stress in family; partner: Riliv) - Workshop program start > 2 (activity: seminar - speaker: psychology lecturer from each campus - theme: taking care of mental health in campus environment (with friends, lecturer, etc) uni: BINUS) - Workshop program start > 3 (activity: seminar - speaker: Kalm (partner) & HR department - theme: managing stress at work office: Podomoro) - Funfact content in IG and FB (theme: mental health and physical health) - Youtube content: animation (activities to maintain mental health)
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7 - Podcast (topic # 4 on how to deal with mentally unhealthy; partner: Hannah Cook) - Socialization program starts> 5 (activity: seminar - speaker: lecturer in psychology on campus theme: maintaining mental health in association university: Atmajaya) - IG & FB social media content: question and answer session about mental health through live with Ade Binarko - Youtube content things you can do to improve
- Podcast (topic # 3 things that can be avoided from the formation of unhealthy mentality: The Nod) - Socialization program starts> 5 (activity: seminar speaker: lecturer in psychology on campus - theme: maintaining mental health in association -offices: Podomoro) - IG & FB social media content: 1. Articles / funfact the importance / influence of relationships for mental health 2. Short video sharing from influencers (Merrie Elizabeth & Riadi Arsandi)
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9 - Podcast program topic #6 self healing; partner : reza gunawan - Workshop program (seminar – speaker: caca tengker – theme : supporting children’s mental health – university: uph) - Instagram content instastory using fitur ask a question (theme: sharing story about childhood trauma with fitri noviana - Youtube content video 5 exercise you can do keep your mind calm
- Podcast (topic #5 how much positive emotional effects affect mental health; partner: The Happiness Lab) - Socialization program starts> 6 (activity: seminar speaker: lecturer on campus psychology - theme: maintaining mental health in association - university: Prasmul) - IG & FB social media content: encouraging words about mental health & how important mental health is - YouTube content lifestyle influence on mental health
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11 - conducted a main podcast by inviting executive representatives from the government, namely the Minister of Health of the Republic of Indonesia, Mr. Lt. Gen. (ret) Dr. dr. Terawan Agus Putranto, Sp. Rad. - Evaluate the success of Instagram, Facebook and Youtube content based on the number of likes, comments, and shares. - Evaluate success by distributing questionaires to the audience on a large scale. - Evaluate the changes of target audience towards campaign implementation.
- Podcast program topic #7 danger! : went to seek help. - Workshop program ( seminar – speaker : desi wulandari from ibunda.id – theme: how to recognized help a friend in need – university : UMN) - Instagram content animation our illustration that shows a regular person who needs help but its oblivious to the regular public. - Youtube content self care tips for mental
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Evaluation Methods Questionnaire
Interview
Engagement Key Message