Urban Collection

URBAN VISION GEAR®

Comprehensive design selection, premium optics with highly functional features.

Urban design for modern angler • Polarized, UV protective lenses • Multiple lens colors with mirror finish • Lightweight and impact resistant frame

UVG-282A Regular Fit UVG-287A Narrow Fit UVG-293A Regular Fit

UVG-301A Narrow Fit

Urban VisionGear®

Model No . UVG-282A UVG-287A UVG-293A UVG-293B UVG-301A UVG-314A

UVG-314A Regular Fit

Frame Color

Matte Blue/Orange Matte Black/Red Matte Black/Urban Camo Matte Black/Blue Camo Matte Black/Red Olive/Brown UVG-293B Regular Fit

Lens Color

Ocean Blue Mirror Cherry Red Mirror Jungle Green Mirror Blue Mirror Grey Blue Brown With Light Mirror Finish

Think like a fish

AT STORM, WE’RE SERIOUS ABOUT FISHING.

Non-fishermen might even see us as obsessive. We believe in getting into the head of a fish to really understand what’s going on... like what makes a fish bite. We build our lures based on those findings because we know that you’re serious about fishing too. So get out there and do what you need to do to find them & catch them.

GLOW GIVES YOUR LURE MORE VISIBILITY IN LOW LIGHT CONDITIONS. UV BRIGHT FINISH REFLECTS MORE LIGHT ENERGY, STRENGTHENING THE LURE’S VISIBILITY.

Whether it’s dawn, dusk, or throughout the night; glowing paints draw predators closer to your Storm lure. Fishing deep with a GLOW lure where there is little light will also give you a better chance of attracting a bite. Our UV finishes are a unique combination of fluorescent paints, reflective surfaces and optical brighteners that make the lures more brilliant in any visible light. They have proven to be very effective for all species in situations where fish are feeding by sight.