live learn love
HDI Visual Identity Guide [brand book] 8 April 2015
CONTENTS 2
Using These Guidelines Our Brand Mantra
4
Core Elements
Corporate Logo Lock-Up and Clear Space Proportions Scaling Color Palette & Variations Trademarks Misuse Co-Branding Business Group Logos Special logos
CONTACTS AND RESOURCES
29
Visual System
49
57
Powerpoint Corporate Stationery ID Spatial / Signages Apparel Trophies
Subsidiary Logos Scaling Brand Elements Imagery Accent Illustrations Sample Applications The Color Palette Color Variations
Sample Application Subsidiary Identity
Typography Brand Elements Imagery Accent Illutrations Tone of Voice Color Ratio Layout Style
For additional information and clarification relating to the policies contained within this guide, contact the following listed personnel:
Rara Carrillo
anmercarrillo@hdiholdings.com
Cindie Cheng
cindiecheng@hdiholdings.com
Rotzch Domingo
rotzchelettedomingo@hdiholdings.com
USING THESE GUIDELINES
The HDI global brand is constantly evolving to meet the needs of its stakeholders. This updated brand policy reflects the accelerating, positive changes undertaken by the organization and provide technical guidance to those who wish to create memorable and authentic visual experiences for its key audiences. Our new brand identity is only an asset if we conduct a conscious, coordinated, and consistent approach to its communication and behavior. Its purpose is not to restrict creativity, but to provide helpful guidelines to enable staff, partners and suppliers to express the HDI brand effectively across a wide range of applications and media. Some of these guidelines may be modified over time, and updated specifications will be published accordingly. And although this guide dwells on managing creative requirements, it must not be forgotten that every action, every decision we make is inseparable from the brand itself and communicates something to someone about HDI. The following guidelines apply to, and supersede, the HDI, High-Desert, HDI Network, HDI Group of Companies & subsidiaries visual identities.
2
Visual Identity Guide
OUR BRAND MANTRA
Our brand is always about people because that is who we represent- the generations of people that depend on us, and whom we depend on. In our material, we should seek to showcase real people in non-staged environments doing what they love. Designs should always be clean, simple, relevant, meaningful and with purpose. Whether it be layouts, diagrams or the like, they must always be intuitive for people to follow and easy on the eye. They should never be faddish designs. They should be more universal
in appeal so that we can build on them, not keep changing. Children and adults alike must be able to identify with our designs. Our design language should speak directly to the heart, evoking warmth, happiness, cheer and peace. Our design elements should always be consistently deployed and help to strengthen our brand identity regardless of medium.
That is the HDI way.
Brandon Chia -Brandon Chia Chairman/CEO
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Visual Identity Guide
Core Elements
The core elements are visual interpretations of the brand personality and are basic in every communication material. Consider these as rules which must be strictly followed to ensure a consistent message across audiences.
4
Visual Identity Guide
The Corporate Logo |The Evolution
The new HDI logo is our homage to the bee -the source of our first products. Inspired by the beehive, the logo is also angled at 30 degrees to reflect the dynamism and forward motion of the beehive while the color red in various depths represent passion. The letters H and D is intentionally connected as a sign of our past where we were known as High-Desert while the H and the I are slightly curved at the edges to soften the design and make it unique to the organization. Our values-Live, Learn, Love-written in small caps to create contrast between the HDI and and the values- are now part of our logo to serve as a reminder of what we stand for.
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Visual Identity Guide
The Corporate Logo |Description
Also referred to as the “HDI logo” or the “live learn love logo”, the corporate logo is always constructed in the fixed relationship as shown below and should never be reconfigured or recreated. COMPANY NAME
BEEHIVE ICON
TAGLINE
The logo is a red 3D hexagon (cut spirally then slightly pulled vertically, outward from its base and peak) with an orange high front light. It shows 2 types of color gradients: (colored) external and (grayscale) internal. The company name, HDI (which stands for High-Desert International), is represented by (a) a ligature of the letters ‘H’ & ‘D’ where the right stem of letter ‘H’ is merged with the stem of letter ‘D’; the upper left corner of the left stem of the letter ‘H’ is curved, and (b) the letter ‘I’ with the bottom right corner of the stem curved. Both are stylized font. Beneath it is the tagline-- the words “live learn love” are in lower-case Praxis Light font absent punctuations.
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Visual Identity Guide
The Corporate Logo
2X
To ensure it is visible and prominent, the corporate logo should be kept clear of competing text, images and graphics. It must be surrounded on all sides by adequate clear space and locked to each other using the following proportions:
2X
2X
CLEAR SPACE 4X
2X
4X
X
4X
0.5X
X 0.5X 0.5X
CLEAR SPACE
2X
2X
2X
8.5X 2X
|Lock-up & Clear Space
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Visual Identity Guide
The Corporate Logo |Clearance Sample*
*The illustration above does not show the only possible placements/proportion of the logo, rather, how it relates to the printable area. It also demonstrates that the logo can be placed on any area of the artboard that best serves the design purpose.
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Visual Identity Guide
The Corporate Logo |Logo Proportion on Horizontal Banners 7% OF WIDTH
As a general rule, the minimum logo height is 7% of the paper width. Indicated here are various possible paper heightwidth ratios.
1:1
1 : 1.75
HEIGHT:WIDTH
1 : 1.33
1:2
1 : 1.5
1 : 2.5
1 : 1.67
1:3
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Visual Identity Guide
The Corporate Logo |Logo Proportion on Vertical Banners 1:1 As a general rule, the minimum logo height is 7% of the paper width. Indicated here are various possible paper heightwidth ratios.
1.33 : 1
1.67 : 1
1.5 : 1
7% OF WIDTH
3:1
2.5 : 1
2:1 1.75 : 1
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Visual Identity Guide
The Corporate Logo
The HDI logo must be uniformly scaled. Below are minimum sizes of the HDI Corporate logo across different media. If you are using a different medium, make sure the smallest element, the tagline, is readable.
|Scaling WEB 54 pixels H 72 pixels/inch
PRINT For non-Advertising material, on paper/inkjet printing: 0.889 cm or 0.35 inch H 200 dpi resolution (pixels/inch) For Advertising Materials (with TM), for offset printing: 1.27 cm or 0.5 inches H 300 dpi resolution (pixels/inch) On tarpaulin materials: 2.2224 cm or 0.875 inch H 100 dpi resolution (pixels/inch)
APPAREL
Silkscreen and heatpress 1.27 cm or 0.5 inches H
Embroidery: (2D) 2.5358 cm or 1 inch H
* Note: Tagline is intentionally removed in some cases such as in apparel and labels so tagline readability will not be compromised. Please consult with the Brand Team first before doing this on your own.
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Visual Identity Guide
The Color Palette
Indicated are Mac CYMK, RGB, and RGB Hexagonal Values saved in CMYK format. Refer to page 34 for the pantone colors (coated and uncoated, based on the Pantone Solid color book). For other requirements, kindly specify the pantone swatch/color book required by your printer.
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Visual Identity Guide
The Color Palette |HDI Logo 3D
CMYK C - 15 M - 100 Y - 90 K - 40
C-0 M - 100 Y - 74 K-0
C-0 M - 70 Y - 100 K-0
R - 139 G - 14 B - 26
R - 237 G - 25 B - 66
R - 243 G - 112 B - 33
# 8B0E1A
# ED1942
# F37021
C-0 M-0 Y-0 K - 80
C-0 M-0 Y-0 K - 50
C-0 M-0 Y-0 K - 30
R - 88 G - 89 B - 91
R - 147 G - 149 B - 152
R - 188 G - 190 B - 192
# 58595B
# 939598
# BCBEC0
C-0 M-0 Y-0 K - 90
live learn love
live learn love
2D
C-0 M-0 Y-0 K - 100
live learn love
R-0 G-0 B-0
RGB
live learn love
live learn love
# 000000
RGB Hexagonal Value R - 237 G - 25 B - 66
# ED1942
C-0 M-0 Y-0 K - 50
R - 147 G - 149 B - 152
# 939598
C-0 M-0 Y-0 K - 90
R - 65 G - 64 B - 66
# 414042
C-0 M-0 Y-0 K - 100
live learn love
R-0 G-0 B-0
RGB
live learn love
live learn love
C-0 M - 100 Y - 74 K-0
CMYK
live learn love
# 414042
R - 65 G - 64 B - 66
CMYK
MONO
RGB Hexagonal Value
RGB
live learn love
# 000000
RGB Hexagonal Value
C-0 M-0 Y-0 K - 100
R-0 G-0 B-0
# 000000
C-0 M-0 Y-0 K - 100
R-0 G-0 B-0
# 000000
C-0 M-0 Y-0 K - 100
R-0 G-0 B-0
# 000000
C-0 M-0 Y-0 K - 100
live learn love
R-0 G-0 B-0
live learn love
# 000000
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Visual Identity Guide
Color Variations
On Light Background
On Dark Background
| Full Color 3D logo Standard logo for all applications
| 2D Logo Logo rendition for situations where there is color limitation such as in letterpress printing, silkscreen or embroidery.
| Monotone Logo Logo rendition in extremely limited color situations and/or in backgrounds provides little to no contrast.
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Visual Identity Guide
Color Variations |Logo on Different Colored Background The color of the logo elements changes depending on the background shade/ tint. These examples are guided by the intention of creating the best background-foreground contrast. Logo variations may be in full-color 3D rendition, three-color 2D, or Monotone. When in doubt, always consult with the Brand Team.
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Visual Identity Guide
Color Variations |Grayscale Logos
For grayscale applications, the beehive logo uses 2 versions depending if the background is: (a) from 100% white to 50% black, or (b) 51% to 100% black. Grayscale on white
Grayscale on 20% gray background
Grayscale on white 40% gray background
30 % 50 % 80 %
Grayscale on white 60% gray background
white 15 % 45 %
52.3 % 67.14 % 100 %
17.3 % 32.14 % 65 %
90 %
white
100 %
white
30 % 50 % 80 %
Grayscale on white 80% gray background white 15 % 45 %
52.3 % 67.14 % 100 %
17.3 % 32.14 % 65 %
90 %
white
100 %
white
30 % 50 % 80 %
Grayscale on white black background
white 15 % 45 %
52.3 % 67.14 % 100 %
17.3 % 32.14 % 65 %
90 %
white
100 %
white
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Visual Identity Guide
Color Variations |Logo on Busy Background If the logo needs to be placed on busy background, make sure it is visible by providing enough contrast. WRONG
Other recommendations: 2D Logo with white logotype
CORRECT: The background may be digitally darkened and blurred
White Monotone Logo
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Visual Identity Guide
Trademarks
Trademarks are attached at the end of the company name in superscript. HDI Corporate logo with tagline & TM should be used for all advertising and most marketing materials. Please refer to the next page for a comprehensive list of when to use Corporate logo with TM.
|Size & Clearance TM position should be aligned with the tip of “I”. Space between “I” and TM should be the same as the space between “D” and “I” (represented by x). Size of TM is in proportion to the height of the logo (represented by the blue box). TM’s height is 5% that of the logo height. Example: 10cm logo, TM should be is 0.5cm height.
5% of logo height
x x
Minimum size of HDI Corporate logo with tagline & TM is 1.27 cm or 0.5 inches in height. This is to ensure readibility of tagline & TM. 1.27 cm
|Exemptions
In the case of Labels where there is limited space, HDI Corporate logo may be used without the tagline. However, TM should still be utilized to state our trademark. Size of TM should likewise be adjusted to ensure readability. TM position should be aligned with the tip of “I”. Space between “I” and TM should be the sae as the space between “D” and “I” (represented by x). Size of TM should be 15% of the total logo height (represented by the blue box).
x
15% of logo height
x
Smallest HDI Corporate logo without tagline but with TM is 0.5715 cm or 0.225 inches in height. 0.5715 cm
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Visual Identity Guide
Trademarks |Corporate Logo with TM
Advertising and Marketing Materials l Enterpriser Kit l Poster l Banners l Brochure/Flyer l Catalogue l Pricelist l Point of Purchase
l l l l l l
Newsletters/Periodicals/Magazine Annual Reports Corporate Identity / Visual Identity Book Training Materials Merchandise Tag & Label Gift Tag & Gift box
* Note: For Publications, when used as a boilerplate, no need to use TM anymore. Just place one HDI Corporate logo with tagline and TM either at the front and back coverpage.
|Corporate Logo without TM
Business Forms l Corporate Stationery l Subsidiary Stationery l Envelopes l Business Cards l Memo Templates l ID and Lanyard l Press Kit & CD Labels Display l Office Logo Signages l Subsidiary/Department signages l Uniforms (i.e.: Polo, Jacket) l Vehicles (i.e.: Cars & trucks) l Environments (i.e.: Brand Centres, Trade Show Booths, Exhibits, merchandising area) Digital Media / Multimedia l Powerpoint & AVPs l Website l Social Media l e-Newsletters
l
l
Business Transaction or Accounting Forms (i.e.: Official Receipts, Delivery Receipts, Purchase Requisition, Request for Payment, Acknowledgment Receipt, Liquidation Form, Cash Request, Billing Statement, Request for Payment, Sales Invoice) Enterpriser Transaction Forms (i.e.: Bonus Statement, order forms, shipping list)
Premium Items l Merchandise (for selling: Polo Shirt, water bottle, bag) l Promotion Items (for giveaways: Calendar, Notebook, ecobag) l Enterpriser Pins and Recognition Awards (trophies)
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Visual Identity Guide
Using the Logo Elements
Each element of the logo may be used separately. The following are recommended applications: Examples:
|Beehive icon Web Favicon HDI Pin
|live learn love Tagline
Background Element on Business Card
|HDI Logotype Publication Page Title
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Visual Identity Guide
Misuse
The following are bad examples of logo use: DO NOT distort the logo in any way: DO NOT scan or allow poor quality reproduction of the logo.
live learn love
DO NOT scale or stretch the logo out of proportion.
DO NOT change the angle and the aspect ratio of the gradient style on the beehive.
live learn love
DO NOT skew. live learn love
PRINT OVER
DO NOT print over the HDI logo.
DO NOT flip. ev ol nrael e vil
DO NOT warp.
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Visual Identity Guide
Misuse
The following are bad examples of logo use:
DO NOT combine logo with other text.
DO NOT change the logo opacity.
sugar plum fairy
DO NOT change proportions of elements.
DO NOT add extraneous effects. This includes but is not limited to: bevel and emboss, lighting effects and drop shadows.
The old logos have been retired and should NOT be used.
DO NOT recreate the logo.
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Visual Identity Guide
Misuse
The following are bad examples of logo use:
DO NOT change the font or alter the spacing between letters.
DO NOT break lock up.
DO NOT alter the logo colors or use unapproved logo formats.
DO NOT recreate the company name using different typefaces.
live learn love
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Visual Identity Guide
Co-Branding |Corporate Logo with Product Brand Logo or
+
product logo/sub brand
For non-packaging requirements (e.g. event material), the product brand has equal prominence as the master brand.
horizontal orientation
vertical orientation
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Visual Identity Guide
Co-Branding
For partnerships where HDI is the main proponent, place the co-sponsor logos at the right side of the brand. Sponsor logos should be 25% smaller than the HDI logo.
or
+ partner/program brand
BRAND X
When HDI is a support partner, it follows the main proponent’s brand guidelines as long as these do not violate the rules mentioned in this document. When in doubt, kindly consult with the HDI brand team.
BRAND X in cooperation with
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Visual Identity Guide
Business Group Logos
The HDI Corporate logo readily lends itself to its business groups by way of color differentiation. It is a unique and distinctive branding strategy that allows the brand to shift into different industries while being easily recognizable as being part of the HDI Family. Business Group logos are patterned after the corporate logo but use (a) a different company name, or (b) have a subsidiary descriptor in place of the tagline. Details on its usage are discussed in the Annex page of this guide.
live learn love
Business Group Colors: Red: Social Network Marketing Orange: Advertising Yellow: Property Blue: Information Technology Green: Brokerage Services Teal: Finance Purple: Human Resource
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Visual Identity Guide
Creative Logos
We craft Creative Logos for non-organization brands, such as products, events, or campaigns. Resonate the design feel of the Corporate logo by using the ribbon style, beehive and/or color scheme. General rule is, the creative logo may incorporate the use of ribbon style, HDI logo font, and small caps Praxis font for the descriptives. Please consult with the brand team each time you require a special logo.
buzz
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Visual Identity Guide
Creative Logos
company a the dd of
14 s 20 res
HDI sta te
christmas 2013
april birthday bash live
l e a r n l ove
ex lore A S I A
2 0 1 5
ex lore WORLD 2015
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Visual Identity Guide
VISUAL SYSTEM
The HDI Visual System is a flexible system of elements that complement the Core Elements. This section will explain the use of typography, imagery, and other style elements. This is influenced by the minimalist style which is simple and eliminates the use of non-essential forms. Unlike Core Elements, the Visual System is a set of guidelines, not adamant rules.
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Visual Identity Guide
Typography
The Tagline and Subsidiary Descriptor are always written in lower-case Praxis font, Light font style . We use the Praxis as a design element (e.g. logo, masthead of publication, signage).
|Logo Tagline and Subsidiary Descriptor
Since Praxis is only for Mac, designers should outline the Final Art texts before giving the layout.
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Visual Identity Guide
Typography
Praxis is our main corporate font. We are using the Praxis Font with Light, Regular, Semibold and Heavy as its font styles. Praxis font , Light style is used as our logo tagline and logo subsidiary descriptor for the subsidiary logos. Praxis font (for Mac only) should not be confused with the other Praxis typeface (for Windows & Mac). Shown is how Praxis font (Mac only) is different from the other Praxis Typeface (Windows & Mac).
|Praxis
HDI Official Praxis Font (for Mac only)
Do not use this Praxis Typeface (for Windows & Mac)
Font Name Praxis
Font Name Praxis LT Light Praxis LT Light Praxis LT Regular Praxis LT RegularSC Praxis LT Semibold Praxis LT Regular
Font Style Light, Regular, Semibold & Heavy
Whenever a layout calls for Italic font style, we may modify Praxis using vector based designers software bu outlining text, then shear:
Font Style Regular Regular Regular Regular Regular & Bold Regular & Bold
HDI Official Praxis Font Examples:
Compare the HDI Official Praxis against this Praxis Typeface:
Praxis Light 12345678910 ~`@#$%^&*()_-+=<,>.?/
Praxis LT Light 12345678910 ~`@#$%^&*()_-+=<,>.?/
Praxis (Regular) 12345678910 ~`@#$%^&*()_-+=<,>.?/
Praxis LT Regular (Regular) 12345678910 ~`@#$%^&*()_-+=<,>.?/
Praxis (Semibold) 12345678910 ~`@#$%^&*()_-+=<,>.?/
Praxis LT Semibold (Regular) 12345678910 ~`@#$%^&*()_-+=<,>.?/
Praxis Heavy (12345678910) ~`@#$%^&*()_-+=<,>.?/
Praxis LT Semibold (Bold) 12345678910 ~`@#$%^&*()_-+=<,>.?/
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Visual Identity Guide
Typography |Calibri
Aa
Calibri typeface is our second font. It is strongly recommended for office use (and non-advertising), as the body copy font.
Calibri Regular 12345678910 ~`@#$%^&*()_-+=<,>.?/ Calibri Italic 12345678910 ~`@#$%^&*()_-+=<,>.?/ Calibri Bold 12345678910 ~`@#$%^&*()_-+=<,>.?/ Calibri Bold Italic 12345678910 ~`@#$%^&*()_-+=<,>.?/
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Visual Identity Guide
Typography
The use of a second font as accent is allowed. There is no specific font for this purpose, but it is advised that the maximum number of font types to be used in a single layout be only 2, and that accent fonts are to be used sparingly and must be appropriate to the message and target audience.
headline Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
headline Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
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Visual Identity Guide
Brand Element
Brand elements are used in creating that distinct HDI look. They are usually applied to marketing/advertising material and not for business forms. Use at least 3 of them in a composition.
Color Bar
White space
Live Learn Love Water color paper texture
People Imagery
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Visual Identity Guide
Brand Element |Color Bar
The color bar is the ribbon of the beehive icon, laid out. It follows the middle value of the logo color gradient and may be applied vertically or horizontally.
Vertical color bar
horizontal color bar
The color bar can also be used in the form of a short bar next to titles of headers.
Color Uncoated Material
185U
Coated Material
192C
When applied vertically, it should be on the leftmost edge of the artboard/material. Its length should span from the topmost to the bottommost edge of the artboard. Its thickness/width should be at least 1.45% the size of the artboard/material. Minimum/maximum variance allowed is +5% or -5% depending on visual preference and overall aesthetic design.
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Visual Identity Guide
Brand Element |Live Learn Love
The tagline used as an element may be used whole or cropped. If the cropped tagline is used, a minimum size of 2 inches width is required. Otherwise, use the whole tagline as an element. The cropped tagline should be placed on the lower right hand corner of the artboard/material with a maximum size of two-thirds of the total width of the artboard/material. On plain white background, use 10% black/light gray. On 10% black/light gray background, use white. On other backgrounds, a white tagline with 20% transparency may be used. Minimum/maximum variance allowed is +5% or -5% depending on visual preference and overall aesthetic design.
80% height
H
97% of full width W
There are no fixed rules on when to use the cropped tagline over the whole one. Note that these guidelines apply only if the tagline is used as a design element, not as copy.
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Visual Identity Guide
Brand Element |“Slice of Life Photos”
HDI is all about people. When visually representing our philosophy, products or services, people imagery is recommended. Below, images of people living, learning & loving are used to represent each industry where HDI operates: from left to right— Stock trading, Outdoor advertising, Human resources, Properties, Multi-level marketing, Holdings, Finance, and Information technology. Photos of people may change depending on your design objective [see page 38 for tips in selecting photos]. Also recommended is the creation of focal points using the HDI color ratio [see page 42].
|Watercolor Paper Texture
This gray texture may be used in lieu of a plain white background. In this example, since the focus is on the MLM business, the photos representing other subsidiaries are grayed out; only highlighting the object in the MLM photo using the MLM color palette.
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Visual Identity Guide
Brand Element |The HDI Pattern
Our core values of live, learn, love, when applied visually into a Venn diagram, results to a 3-point star. We then paired it with a visual of our family concept and held together in a hexagon shape. The result is our very own HDI pattern which weâ&#x20AC;&#x2122;ve used as a design element to represent our dream of bringing people together towards a common goal of making our vision a reality.
Learn
Live
Love
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Visual Identity Guide
Brand Element |Use of White Space in Layout White space is the portion of a page left unmarked: the space between graphics, margins, gutters, space between columns,
space between lines of type or figures and objects drawn or depicted. White space is also not necessarily white. It can be any color or pattern—an area the eye is not intended to focus on. It is used to: • Alleviate information overload • Indicate informational hierarchy & improve layout navigation • Give focus and emphasis to an object
LOREM IPSUM DOLOR de Finibus Bonorum et Malorum
Bus, sinvere stotat voloribusam que conseditatur simendi con et quatur ma alit alite num sitemqui vendunt ipienis evelestion perit volupisitis rem lam faccatur? Ehendel eumquas assit vellum voluptus exceate planis voluptature pelenda nistis ent id ut miliquo excepe cusam esequost am se voluptur, quia et mi, te amus molorem quam, ut quidunt.
Note that minimalism is not limited to the abundance of white spaces. It can be achieved by subtracting elements until the design ceases to function as it should. When the design is on the verge of “breaking”, it is when the most minimalist version is achieved. This breaking is relative in design, and when white space is impractical, we can compensate through careful use of leading and typeface.
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Visual Identity Guide
Imagery
People imagery creation involves a system that allows for photography and illustration, both amateur and professional, to create a standard â&#x20AC;&#x153;HDI lookâ&#x20AC;? that is authentic, meanigful and immersive. In choosing photos, people must show natural and real expressions (not self-conscious) or are caught in action (not too artificial or staged). When using commercially-available stock photos, choose models that are not widely used by other brands.
40
Visual Identity Guide
Product Imagery
If a specific product is being promoted, the main imagery should show the product in use or placed in its natural setting. Product in use
Product placement
41
Visual Identity Guide
Accent Illustrations
The use of minimalist line drawings is recommended as design accents. Ours observe an art style shown below— maintaining a degree of abstraction, is always not completely “finished”, and with an interpretation that is not too literal… yet the overall sum of its parts is impactful. Alone, minimalist illustrations may be subject to misinterpretation. Thus, they are used to complement copy and photography. As a rule of thumb, designs should be clean and flat, without jarring bold colours for charts, graphs or imagery.
Drawings
=
Slice of Life Photos with Illustration
+ Photographs
42
Visual Identity Guide
Tone of Voice
Our tone of voice seeks to foster an emotional connection between stakeholders and the HDI brand. It must contain life and compel a reaction. Although we expect a certain level of intelligence from our audience, we still keep our words short & simple. And even if we speak conversationally, our voice should convey expertise and professionalism. Visuals and type should also support each other and not compete. What to avoid: - Profanities, negative and adult words, and those potentially offensive in nature - Focus on technical features instead of real-world values - Use of passive voice and padded/dragging sentences - Slang words, jargon and marketese
43
Visual Identity Guide
Color Ratio
For a more uniform overall look across media, observe the following color ratio for layout. Neutral colors are usually allocated for white space; the rest for creating focal points. Note that the percentages are general approximations.
5% 5% 5%
85 80 70 60
85%
neutrals
50 40 30 20 10
44
Visual Identity Guide
Layout |Grid
Layout grid is a two-dimensional structure made up of a series of intersecting vertical and horizontal axes used to structure content. The grid serves as an armature on which a designer can organize text and images in a rational, easy-to-absorb manner. Vertical column grids examples: 1 column vertical grid
2 column vertical grid
2 column vertical grid
3 column vertical grid
3 column vertical grid
3 column vertical grid
45
Visual Identity Guide
Layout |Grid
Vertical column grids examples: 1 column landscape grid
2 column landscape grid
3 column landscape grid
3 column landscape grid
46
Visual Identity Guide
Layout |The Golden Ratio and the Fibonacci Sequence
The Golden Spiral is based on the Golden Ratio while the Fibonacci Spiral is based on the Fibonacci Sequence. Both are very similar, and recommended with each composition. The Golden Ratio is also known as the divine proportion. In mathematics and the arts, two quantities are in the Golden Ratio if the ratio of the sum of the quantities to the larger quantity is equal to the ratio of the larger quantity to the smaller one. Also In mathematics the Fibonacci Sequence are 0 and 1, and each subsequent number is the sum of the previous two: 1, 1, 2, 3, 5, 8, 13, 21, 55, 89,144, etc.
The Golden Spiral
Fibonacci Sequence
47
Visual Identity Guide
Layout |The Golden Ratio and the Fibonacci Sequence Example:
48
Visual Identity Guide
APPLICATION
We can think of the Core Elements and Visual System as our building blocks for all communication materials. This section provides simple layouts and mechanicals that illustrate how all come together to create a distinct HDI identity.
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Visual Identity Guide
Application |Powerpoint Template
50
Visual Identity Guide
Application |Stationery Set
Letterhead
Business Card:
Folder
Size 10 Letter Envelope:
51
Visual Identity Guide
Application |ID
12-3456789-0 123-456-789 Juan dela Cruz +12 3 456 7890
52
Visual Identity Guide
Application |Spatial Design / Signages
53
Visual Identity Guide
Application |HDI Shirt
54
Visual Identity Guide
Application |HDI Network Product Catalog
55
Visual Identity Guide
Application |Trophies
56
Visual Identity Guide
HDI Subsidiaries Identity [annex]
Visual Identity Guide
The Subsidiary Logos
live learn love
58
Visual Identity Guide
Subsidiary Logo Lock-Up & Clear Space
Y
Y
X
5.12X
Y
Y
Y
Y
59
Visual Identity Guide
Scaling
Below are minimum sizes of the HDI Subsidiary logos across different media. Since subsidiary logos vary in width, only minimum scaling is height are indicated.
WEB 33 pixels H 72 pixels/inch
PRINT For non-Advertising material, on paper/inkjet printing: 0.889 cm or 0.25 inch H 200 dpi resolution (pixels/inch) For Advertising Materials (with TM), for offset printing: 1.27 cm or 0.5 inches H 300 dpi resolution (pixels/inch) On tarpaulin materials: 2.2224 cm or 0.875 inch H 100 dpi resolution (pixels/inch)
APPAREL Silkscreen and heatpress 1.27 cm or 0.5 inches H
Embroidery: 2D 2.5358 cm or 1 inch H
60
Visual Identity Guide
Trademarks HDI Subsidiary logo with TM should be used for all advertising and most marketing materials. Please refer to annex for comprehensive list of when to use Corporate logo with TM.
|Size & Clearance TM position should be aligned with the tip of “I”. Space between “I” and TM should be the same as the space between “D” and “I” (represented by x). Size of TM is in proportion with the logo height (excluding “tail”). TM height should be 5% of total logo height.
x
5% of logo height
x
Legend: x - space between “D” and “I”
For subsidiaries whose main logo name doesn’t contain “HDI”, TM position should be aligned with the top edge of the company logo name. Space between last letter and TM is the same size as the width of vertical letter bar, represented by x. (i.e.: B, D, E, F, H, I, J, K, L, M, N, P, R, T, U, Y). Likewise, TM size is in proportion to the height of the logo, 5%.
x
x
5% of logo height
Legend: x - space between “D” and “I” Minimum size of HDI Subsidiary with TM is 1.27 cm or 0.5 inch in height. This is to ensure readibility of the TM.
1.27 cm
1.27 cm
61
Visual Identity Guide
Brand Element with Subsidiaries |Color Bar
The color bar is the ribbon of the beehive icon, laid out. It may be applied vertically or horizontally. The color varies depending on the logo and follows the middle value of the logo color gradient.
Colors Per Subsidiaries Coated Material
Uncoated Material
185U
021U
115U
374U
3005U
3272U
253U
192C
021C
123C
375C
2935C
3282C
254C
When used vertically, it should be on the leftmost edge of the artboard/material. Its length should span the topmost to the bottommost edge of the artboard. It thickness/width should be at least 1.45% the size of the artboard/material. Minimum/maximum variance allowed is +5% or -5% depending on visual preference and overall aesthetic design.
62
Visual Identity Guide
Imagery
People imagery creation involves a system that allows for photography and illustration, both amateur and professional, to create a standard â&#x20AC;&#x153;HDI lookâ&#x20AC;? that is authentic, meanigful and immersive. In choosing photos, people must show natural and real expressions (not self-conscious) or are caught in action (not too artificial or staged). When using commercially-available stock photos, choose models that are not widely used by other brands. The following examples adopt the HDI color ratio.
63
Visual Identity Guide
Imagery
64
Visual Identity Guide
Accent Illustrations
The use of minimalist line drawings is recommended as design accents. Ours observe an art style shown below— maintaining a degree of abstraction, is always not completely “finished”, and with an interpretation that is not too literal… yet the overall sum of its parts is impactful. Alone, minimalist illustrations may be subject to misinterpretation. Thus, they are used to complement copy and photography. Colors used should also be within the HDI palette. Examples: Line drawing for HDI Securities-- remniscent of graphs from stock trading monitors
Illustration for Stanford Finance for personal (housing or car) loan
65
Visual Identity Guide
Accent Illustrations
Example: Illustration for HDI admix using architectural drawings of billboard structures
Elements: Line drawing
Geometrical drawing
Color fill
Texture
66
Visual Identity Guide
Application |HDI Admix & Hillcroft Philippines Shirt
67
Visual Identity Guide
Application |HDI Securities & HDI Systech Shirt
68
Visual Identity Guide
Application |HDI Stanford Finance & HDI Resource Shirt
69
Visual Identity Guide
Application |HDI Resource Website
70
Visual Identity Guide
Application |HDI Stanford Finance Website
71
Visual Identity Guide
Application |HDI Securities Website
72
Visual Identity Guide
Application |HDI Systech Website
73
Visual Identity Guide
Application |HDI Admix Eco Bag
74
Visual Identity Guide
Application |HDI Systech Flyer
75
Visual Identity Guide
The Color Palette
This chapter indicates the Mac CYMK, RGB, and RGB Hexagonal Values of all HDI subsidiary logos, saved in CMYK format. The pantone colors (coated and uncoated) indicated on page 58 are based on the Pantone Solid color book. For other requirements, kindly specify the pantone swatch/color book required by your printer.
76
Visual Identity Guide
The Color Palette |HDI Holdings Logo 3D
2D
MONO
CMYK
RGB Hexagonal Value
RGB C - 15 M - 100 Y - 90 K - 40
C-0 M - 100 Y - 74 K-0
C-0 M - 70 Y - 100 K-0
R - 139 G - 14 B - 26
R - 237 G - 25 B - 66
R - 243 G - 112 B - 33
# 8B0E1A
# ED1942
# F37021
C-0 M-0 Y-0 K - 80
C-0 M-0 Y-0 K - 50
C-0 M-0 Y-0 K - 30
R - 88 G - 89 B - 91
R - 147 G - 149 B - 152
R - 188 G - 190 B - 192
# 58595B
# 939598
# BCBEC0
C-0 M-0 Y-0 K - 90
R - 65 G - 64 B - 66
# 414042
C-0 M-0 Y-0 K - 70
R - 109 G - 110 B - 113
# 6D6E71
RGB
CMYK
RGB Hexagonal Value
C-0 M - 100 Y - 74 K-0
R - 237 G - 25 B - 66
# ED1942
C-0 M-0 Y-0 K - 50
R - 147 G - 149 B - 152
# 939598
C-0 M-0 Y-0 K - 90
R - 65 G - 64 B - 66
# 414042
C-0 M-0 Y-0 K - 70
R - 109 G - 110 B - 113
# 6D6E71
CMYK
RGB
RGB Hexagonal Value
C-0 M-0 Y-0 K - 100
R-0 G-0 B-0
# 000000
C-0 M-0 Y-0 K - 100
R-0 G-0 B-0
# 000000
C-0 M-0 Y-0 K - 100
R-0 G-0 B-0
# 000000
C-0 M-0 Y-0 K - 100
R-0 G-0 B-0
# 000000
77
Visual Identity Guide
The Color Palette |High-Desert Logo 3D
2D
MONO
CMYK
RGB Hexagonal Value
RGB C - 15 M - 100 Y - 90 K - 40
C-0 M - 100 Y - 74 K-0
C-0 M - 70 Y - 100 K-0
R - 139 G - 14 B - 26
R - 237 G - 25 B - 66
R - 243 G - 112 B - 33
# 8B0E1A
# ED1942
# F37021
C-0 M-0 Y-0 K - 80
C-0 M-0 Y-0 K - 50
C-0 M-0 Y-0 K - 30
R - 88 G - 89 B - 91
R - 147 G - 149 B - 152
R - 188 G - 190 B - 192
# 58595B
# 939598
# BCBEC0
C-0 M-0 Y-0 K - 90
R - 65 G - 64 B - 66
# 414042
C-0 M-0 Y-0 K - 70
R - 109 G - 110 B - 113
# 6D6E71
RGB
CMYK
RGB Hexagonal Value
C-0 M - 100 Y - 74 K-0
R - 237 G - 25 B - 66
# ED1942
C-0 M-0 Y-0 K - 50
R - 147 G - 149 B - 152
# 939598
C-0 M-0 Y-0 K - 90
R - 65 G - 64 B - 66
# 414042
C-0 M-0 Y-0 K - 70
R - 109 G - 110 B - 113
# 6D6E71
CMYK
RGB
RGB Hexagonal Value
C-0 M-0 Y-0 K - 100
R-0 G-0 B-0
# 000000
C-0 M-0 Y-0 K - 100
R-0 G-0 B-0
# 000000
C-0 M-0 Y-0 K - 100
R-0 G-0 B-0
# 000000
C-0 M-0 Y-0 K - 100
R-0 G-0 B-0
# 000000
78
Visual Identity Guide
The Color Palette |HDI Admix Logo 3D
2D
MONO
CMYK
RGB Hexagonal Value
RGB C-0 M - 100 Y - 74 K-0
C-0 M - 70 Y - 100 K-0
C-0 M - 35 Y - 85 K-0
R - 237 G - 25 B - 66
R - 243 G - 112 B - 33
R - 251 G - 176 B - 64
# ED1942
# F37021
# FBB040
C-0 M-0 Y-0 K - 80
C-0 M-0 Y-0 K - 50
C-0 M-0 Y-0 K - 30
R - 88 G - 89 B - 91
R - 147 G - 149 B - 152
R - 188 G - 190 B - 192
# 58595B
# 939598
# BCBEC0
C-0 M-0 Y-0 K - 90
R - 65 G - 64 B - 66
# 414042
C-0 M-0 Y-0 K - 70
R - 109 G - 110 B - 113
# 6D6E71
RGB
CMYK
RGB Hexagonal Value
C-0 M - 70 Y - 100 K-0
R - 243 G - 112 B - 33
# F37021
C-0 M-0 Y-0 K - 50
R - 147 G - 149 B - 152
# 939598
C-0 M-0 Y-0 K - 90
R - 65 G - 64 B - 66
# 414042
C-0 M-0 Y-0 K - 70
R - 109 G - 110 B - 113
# 6D6E71
CMYK
RGB
RGB Hexagonal Value
C-0 M-0 Y-0 K - 100
R-0 G-0 B-0
# 000000
C-0 M-0 Y-0 K - 100
R-0 G-0 B-0
# 000000
C-0 M-0 Y-0 K - 100
R-0 G-0 B-0
# 000000
C-0 M-0 Y-0 K - 100
R-0 G-0 B-0
# 000000
79
Visual Identity Guide
The Color Palette |HDI Adventures Logo 3D
2D
MONO
CMYK
RGB Hexagonal Value
RGB C-0 M - 100 Y - 74 K-0
C-0 M - 70 Y - 100 K-0
C-0 M - 35 Y - 85 K-0
R - 237 G - 25 B - 66
R - 243 G - 112 B - 33
R - 251 G - 176 B - 64
# ED1942
# F37021
# FBB040
C-0 M-0 Y-0 K - 80
C-0 M-0 Y-0 K - 50
C-0 M-0 Y-0 K - 30
R - 88 G - 89 B - 91
R - 147 G - 149 B - 152
R - 188 G - 190 B - 192
# 58595B
# 939598
# BCBEC0
C-0 M-0 Y-0 K - 90
R - 65 G - 64 B - 66
# 414042
C-0 M-0 Y-0 K - 70
R - 109 G - 110 B - 113
# 6D6E71
RGB
CMYK
RGB Hexagonal Value
C-0 M - 70 Y - 100 K-0
R - 243 G - 112 B - 33
# F37021
C-0 M-0 Y-0 K - 50
R - 147 G - 149 B - 152
# 939598
C-0 M-0 Y-0 K - 90
R - 65 G - 64 B - 66
# 414042
C-0 M-0 Y-0 K - 70
R - 109 G - 110 B - 113
# 6D6E71
CMYK
RGB
RGB Hexagonal Value
C-0 M-0 Y-0 K - 100
R-0 G-0 B-0
# 000000
C-0 M-0 Y-0 K - 100
R-0 G-0 B-0
# 000000
C-0 M-0 Y-0 K - 100
R-0 G-0 B-0
# 000000
C-0 M-0 Y-0 K - 100
R-0 G-0 B-0
# 000000
80
Visual Identity Guide
The Color Palette |HDI Stopovers Logo 3D
2D
MONO
CMYK
RGB Hexagonal Value
RGB C-0 M - 100 Y - 74 K-0
C-0 M - 70 Y - 100 K-0
C-0 M - 35 Y - 85 K-0
R - 237 G - 25 B - 66
R - 243 G - 112 B - 33
R - 251 G - 176 B - 64
# ED1942
# F37021
# FBB040
C-0 M-0 Y-0 K - 80
C-0 M-0 Y-0 K - 50
C-0 M-0 Y-0 K - 30
R - 88 G - 89 B - 91
R - 147 G - 149 B - 152
R - 188 G - 190 B - 192
# 58595B
# 939598
# BCBEC0
C-0 M-0 Y-0 K - 90
R - 65 G - 64 B - 66
# 414042
C-0 M-0 Y-0 K - 70
R - 109 G - 110 B - 113
# 6D6E71
RGB
CMYK
RGB Hexagonal Value
C-0 M - 70 Y - 100 K-0
R - 243 G - 112 B - 33
# F37021
C-0 M-0 Y-0 K - 50
R - 147 G - 149 B - 152
# 939598
C-0 M-0 Y-0 K - 90
R - 65 G - 64 B - 66
# 414042
C-0 M-0 Y-0 K - 70
R - 109 G - 110 B - 113
# 6D6E71
CMYK
RGB
RGB Hexagonal Value
C-0 M-0 Y-0 K - 100
R-0 G-0 B-0
# 000000
C-0 M-0 Y-0 K - 100
R-0 G-0 B-0
# 000000
C-0 M-0 Y-0 K - 100
R-0 G-0 B-0
# 000000
C-0 M-0 Y-0 K - 100
R-0 G-0 B-0
# 000000
81
Visual Identity Guide
The Color Palette |HDI Securities Logo 3D
2D
MONO
CMYK
RGB Hexagonal Value
RGB C - 75 M-0 Y - 100 K-0
C - 50 M-0 Y - 100 K-0
C - 20 M-0 Y - 100 K-0
R - 57 G - 181 B - 74
R - 141 G - 198 B - 63
R - 215 G - 223 B - 35
# 39B54A
# 8DC63F
# D7DF23
C-0 M-0 Y-0 K - 80
C-0 M-0 Y-0 K - 50
C-0 M-0 Y-0 K - 30
R - 88 G - 89 B - 91
R - 147 G - 149 B - 152
R - 188 G - 190 B - 192
# 58595B
# 939598
# BCBEC0
C-0 M-0 Y-0 K - 90
R - 65 G - 64 B - 66
# 414042
C-0 M-0 Y-0 K - 70
R - 109 G - 110 B - 113
# 6D6E71
RGB
CMYK
RGB Hexagonal Value
C - 50 M-0 Y - 100 K-0
R - 141 G - 198 B - 63
# 8DC63F
C-0 M-0 Y-0 K - 50
R - 147 G - 149 B - 152
# 939598
C-0 M-0 Y-0 K - 90
R - 65 G - 64 B - 66
# 414042
C-0 M-0 Y-0 K - 70
R - 109 G - 110 B - 113
# 6D6E71
CMYK
RGB
RGB Hexagonal Value
C-0 M-0 Y-0 K - 100
R-0 G-0 B-0
# 000000
C-0 M-0 Y-0 K - 100
R-0 G-0 B-0
# 000000
C-0 M-0 Y-0 K - 100
R-0 G-0 B-0
# 000000
C-0 M-0 Y-0 K - 100
R-0 G-0 B-0
# 000000
82
Visual Identity Guide
The Color Palette |Hillcroft Philippines Logo 3D
2D
MONO
CMYK
RGB Hexagonal Value
RGB
C - 40 M - 70 Y - 100 K - 73
C-0 M - 35 Y - 85 K-0
C-5 M-0 Y - 90 K-0
R - 65 G - 34 B-0
R - 251 G - 176 B - 64
R - 249 G - 237 B - 50
# 412200
# FBB040
# F9ED32
C-0 M-0 Y-0 K - 80
C-0 M-0 Y-0 K - 50
C-0 M-0 Y-0 K - 30
R - 88 G - 89 B - 91
R - 147 G - 149 B - 152
R - 188 G - 190 B - 192
# 58595B
# 939598
# BCBEC0
C-0 M-0 Y-0 K - 90
R - 65 G - 64 B - 66
# 414042
C-0 M-0 Y-0 K - 70
R - 109 G - 110 B - 113
# 6D6E71
RGB
CMYK
RGB Hexagonal Value
C-0 M - 26 Y - 100 K-0
R - 254 G - 192 B - 15
# FEC00F
C-0 M-0 Y-0 K - 50
R - 147 G - 149 B - 152
# 939598
C-0 M-0 Y-0 K - 90
R - 65 G - 64 B - 66
# 414042
C-0 M-0 Y-0 K - 70
R - 109 G - 110 B - 113
# 6D6E71
CMYK
RGB
RGB Hexagonal Value
C-0 M-0 Y-0 K - 100
R-0 G-0 B-0
C-0 M-0 Y-0 K - 100
R-0 G-0 B-0
C-0 M-0 Y-0 K - 100
R-0 G-0 B-0
C-0 M-0 Y-0 K - 100
R-0 G-0 B-0
# 000000
# 000000
# 000000
# 000000
83
Visual Identity Guide
The Color Palette |Erminland Realty Logo 3D
2D
MONO
CMYK
RGB Hexagonal Value
RGB
C - 40 M - 70 Y - 100 K - 73
C-0 M - 35 Y - 85 K-0
C-5 M-0 Y - 90 K-0
R - 65 G - 34 B-0
R - 251 G - 176 B - 64
R - 249 G - 237 B - 50
# 412200
# FBB040
# F9ED32
C-0 M-0 Y-0 K - 80
C-0 M-0 Y-0 K - 50
C-0 M-0 Y-0 K - 30
R - 88 G - 89 B - 91
R - 147 G - 149 B - 152
R - 188 G - 190 B - 192
# 58595B
# 939598
# BCBEC0
C-0 M-0 Y-0 K - 90
R - 65 G - 64 B - 66
# 414042
C-0 M-0 Y-0 K - 70
R - 109 G - 110 B - 113
# 6D6E71
RGB
CMYK
RGB Hexagonal Value
C-0 M - 26 Y - 100 K-0
R - 254 G - 192 B - 15
# FEC00F
C-0 M-0 Y-0 K - 50
R - 147 G - 149 B - 152
# 939598
C-0 M-0 Y-0 K - 90
R - 65 G - 64 B - 66
# 414042
C-0 M-0 Y-0 K - 70
R - 109 G - 110 B - 113
# 6D6E71
CMYK
RGB
RGB Hexagonal Value
C-0 M-0 Y-0 K - 100
R-0 G-0 B-0
# 000000
C-0 M-0 Y-0 K - 100
R-0 G-0 B-0
# 000000
C-0 M-0 Y-0 K - 100
R-0 G-0 B-0
# 000000
C-0 M-0 Y-0 K - 100
R-0 G-0 B-0
# 000000
84
Visual Identity Guide
The Color Palette |Capital Growth Logo 3D
2D
MONO
CMYK
RGB Hexagonal Value
RGB
C - 40 M - 70 Y - 100 K - 73
C-0 M - 35 Y - 85 K-0
C-5 M-0 Y - 90 K-0
R - 65 G - 34 B-0
R - 251 G - 176 B - 64
R - 249 G - 237 B - 50
# 412200
# FBB040
# F9ED32
C-0 M-0 Y-0 K - 80
C-0 M-0 Y-0 K - 50
C-0 M-0 Y-0 K - 30
R - 88 G - 89 B - 91
R - 147 G - 149 B - 152
R - 188 G - 190 B - 192
# 58595B
# 939598
# BCBEC0
C-0 M-0 Y-0 K - 90
R - 65 G - 64 B - 66
# 414042
C-0 M-0 Y-0 K - 70
R - 109 G - 110 B - 113
# 6D6E71
RGB
CMYK
RGB Hexagonal Value
C-0 M - 26 Y - 100 K-0
R - 254 G - 192 B - 15
# FEC00F
C-0 M-0 Y-0 K - 50
R - 147 G - 149 B - 152
# 939598
C-0 M-0 Y-0 K - 90
R - 65 G - 64 B - 66
# 414042
C-0 M-0 Y-0 K - 70
R - 109 G - 110 B - 113
# 6D6E71
CMYK
RGB
RGB Hexagonal Value
C-0 M-0 Y-0 K - 100
R-0 G-0 B-0
# 000000
C-0 M-0 Y-0 K - 100
R-0 G-0 B-0
# 000000
C-0 M-0 Y-0 K - 100
R-0 G-0 B-0
# 000000
C-0 M-0 Y-0 K - 100
R-0 G-0 B-0
# 000000
85
Visual Identity Guide
The Color Palette |HDI Systech Logo 3D
2D
MONO
CMYK
RGB Hexagonal Value
RGB C - 100 M - 95 Y-5 K-0
C - 85 M - 50 Y-0 K-0
C - 70 M - 15 Y-0 K-0
R - 43 G - 57 B - 144
R - 28 G - 117 B - 188
R - 39 G - 170 B - 225
# 2B3990
# 1C75BC
# 27AAE1
C-0 M-0 Y-0 K - 80
C-0 M-0 Y-0 K - 50
C-0 M-0 Y-0 K - 30
R - 88 G - 89 B - 91
R - 147 G - 149 B - 152
R - 188 G - 190 B - 192
# 58595B
# 939598
# BCBEC0
C-0 M-0 Y-0 K - 90
R - 65 G - 64 B - 66
# 414042
C-0 M-0 Y-0 K - 70
R - 109 G - 110 B - 113
# 6D6E71
RGB
CMYK
RGB Hexagonal Value
C - 85 M - 50 Y-0 K-0
R - 28 G - 117 B - 188
# 1C75BC
C-0 M-0 Y-0 K - 50
R - 147 G - 149 B - 152
# 939598
C-0 M-0 Y-0 K - 90
R - 65 G - 64 B - 66
# 414042
C-0 M-0 Y-0 K - 70
R - 109 G - 110 B - 113
# 6D6E71
CMYK
RGB
RGB Hexagonal Value
C-0 M-0 Y-0 K - 100
R-0 G-0 B-0
# 000000
C-0 M-0 Y-0 K - 100
R-0 G-0 B-0
# 000000
C-0 M-0 Y-0 K - 100
R-0 G-0 B-0
# 000000
C-0 M-0 Y-0 K - 100
R-0 G-0 B-0
# 000000
86
Visual Identity Guide
The Color Palette |Stanford Finance Logo 3D
2D
MONO
CMYK
RGB Hexagonal Value
RGB
C - 90 M - 34 Y - 83 K - 73
C - 84.71 M - 47 Y - 45 K - 5.88
C - 65 M-0 Y - 24 K-0
R-0 G - 52 B - 28
R - 48 G - 113 B - 126
R - 65 G - 193 B - 200
# 00341C
# 30717E
# 41C1C8
C-0 M-0 Y-0 K - 80
C-0 M-0 Y-0 K - 50
C-0 M-0 Y-0 K - 30
R - 88 G - 89 B - 91
R - 147 G - 149 B - 152
R - 188 G - 190 B - 192
# 58595B
# 939598
# BCBEC0
C-0 M-0 Y-0 K - 90
R - 65 G - 64 B - 66
# 414042
C-0 M-0 Y-0 K - 70
R - 109 G - 110 B - 113
# 6D6E71
RGB
CMYK
RGB Hexagonal Value
C - 80 M - 10 Y - 45 K-0
R-0 G - 167 B - 157
# 00A79D
C-0 M-0 Y-0 K - 50
R - 147 G - 149 B - 152
# 939598
C-0 M-0 Y-0 K - 90
R - 65 G - 64 B - 66
# 414042
C-0 M-0 Y-0 K - 70
R - 109 G - 110 B - 113
# 6D6E71
CMYK
RGB
RGB Hexagonal Value
C-0 M-0 Y-0 K - 100
R-0 G-0 B-0
# 000000
C-0 M-0 Y-0 K - 100
R-0 G-0 B-0
# 000000
C-0 M-0 Y-0 K - 100
R-0 G-0 B-0
# 000000
C-0 M-0 Y-0 K - 100
R-0 G-0 B-0
# 000000
87
Visual Identity Guide
The Color Palette |HDI Resource Logo 3D
2D
MONO
CMYK
RGB Hexagonal Value
RGB C - 100 M - 100 Y - 100 K - 12
C - 50 M - 100 Y-0 K-0
C-6 M - 100 Y-0 K-0
R - 49 G - 46 B - 49
R - 146 G - 39 B - 143
R - 223 G-6 B - 140
# 312E31
# 92278F
# DF068C
C-0 M-0 Y-0 K - 80
C-0 M-0 Y-0 K - 50
C-0 M-0 Y-0 K - 30
R - 88 G - 89 B - 91
R - 147 G - 149 B - 152
R - 188 G - 190 B - 192
# 58595B
# 939598
# BCBEC0
C-0 M-0 Y-0 K - 90
R - 65 G - 64 B - 66
# 414042
C-0 M-0 Y-0 K - 70
R - 109 G - 110 B - 113
# 6D6E71
RGB
CMYK
RGB Hexagonal Value
C - 50 M - 100 Y-0 K-0
R - 146 G - 39 B - 143
# 92278F
C-0 M-0 Y-0 K - 50
R - 147 G - 149 B - 152
# 939598
C-0 M-0 Y-0 K - 90
R - 65 G - 64 B - 66
# 414042
C-0 M-0 Y-0 K - 70
R - 109 G - 110 B - 113
# 6D6E71
CMYK
RGB
RGB Hexagonal Value
C-0 M-0 Y-0 K - 100
R-0 G-0 B-0
# 000000
C-0 M-0 Y-0 K - 100
R-0 G-0 B-0
# 000000
C-0 M-0 Y-0 K - 100
R-0 G-0 B-0
# 000000
C-0 M-0 Y-0 K - 100
R-0 G-0 B-0
# 000000
88
Visual Identity Guide
Color Variations
|Full Color Logos on Dark Background
On dark background, the company name and/or subsidiary descriptor are rendered in white.
live learn love
89
Visual Identity Guide
Color Variations |2D logos on Dark Background
live learn love
90
Visual Identity Guide
Visual Identity Guide