1 minute read
2021 Consumer Campaign
BY HANNAH BAUMER
CVR MLS and the Richmond Association of REALTORS® partnered with local creative teams, specializing in photography and film, to produce content for consumer placements and a stock library for members’ marketing use.
The campaign launched in 2018 with photos and video centered around Richmond localities, landmarks, and Realtor-client interactions. The library was expanded this year to include several useful marketing “how to” videos, including topics like:
Last year, the library was updated to include over 2000 high-quality photos, graphics, and videos available for REALTOR® members to download and use.
The campaign supports our consumer-facing site, WeAreTheR.com. Ads incorporating the new stock library appeared in print and digital consumer placements with the tagline "Realtors: Your Local Community Experts," to draw consumers to resources promoting the value of using a Realtor.
