2021 Consumer Campaign BY HANNAH BAUMER
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VR MLS and the Richmond Association of REALTORS® partnered with local creative teams, specializing in photography and film, to produce content for consumer placements and a stock library for members’ marketing use. The campaign launched in 2018 with photos and video centered around Richmond localities, landmarks, and Realtor-client interactions. The library was expanded this year to include several useful marketing “how to” videos, including topics like: MAKING A GRAPHIC WITH ADOBE SPARK!
MAKING A VIDEO WITH ADOBE SPARK!
Last year, the library was updated to include over 2000 high-quality photos, graphics, and videos available for REALTOR® members to download and use.
THIS YEAR, ALL MARKETING CONTENT FOR REALTORS®’ USE IS HOSTED AT
RARealtors.com/ MarketingContent
The campaign supports our consumer-facing site, WeAreTheR.com. Ads incorporating the new stock library appeared in print and digital consumer placements with the tagline "Realtors: Your Local Community Experts," to draw consumers to resources promoting the value of using a Realtor.
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LISTED | 2021
