A MAGAZINE OF THE RICHMOND A S S O C I AT I O N O F R E A L T O R S®
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RAReal to rs .com
DECEMBER 2021
In this issue: The Year in Review and A Look Ahead Join the RPAC Elite Code of Ethics Training Circle of Excellence
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Table of Contents A S S O C I AT I O N N E W S Upcoming Events F E AT U R E President’s Letter The Year in Review and A Look Ahead President-Elect’s Letter G O V E R N M E N T A F FA I R S Join the RPAC Elite PHA’s Housing Resource Line P R O F E S S I O N A L D E V E LO P M E N T Broker Open Mic with Mike Code of Ethics Training Apply for the Circle of Excellence 2021 Consumer Campaign
REALTOR® members pay annual dues with a one-year subscription included within their dues. Sponsor and affiliate members receive a subscription to the magazine as part of their member dues. Annual subscription rate for non-members is $25. Postmaster: Please send change of address to: Listed Magazine Richmond Association of REALTORS® 8975 Three Chopt Road Richmond, VA 23229
MAGAZI N E
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Listed Magazine is published by: The Richmond Association of REALTORS® 8975 Three Chopt Road Richmond, VA 23229 EDITOR-IN-CHIEF Hannah Baumer Marketing Coordinator ADVERTISING & SPONSORSHIP Kellie Whitlow 804.422.5009 kwhitlow@RARealtors.com PUBLICATION DESIGN Punch PRINTING & PRODUCTION Carter Printing Company COVER PHOTO Michelle Lefebvre Office: 804.422.5000 Fax: 804.422.5088 Web: RARealtors.com
Copyright © 2021. Richmond Association of REALTORS®. All Rights Reserved. Articles of information from the magazine may not be reprinted without the permission of the Richmond Association of REALTORS®. The publisher does not endorse advertised products unless specifically stated, and reserves the right to reject any advertisements at any time.
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Association News U P COMING EVENTS*
RPAC Reception & Major Investor Dinner THURSDAY, DECEMBER 9, 2021 | 6PM – 8PM
Golf Tournament and Spring Fling
The 1000 Westover at Maymont
SPRING, 2022 Magnolia Green Golf Club
Installation Reception WEDNESDAY, DECEMBER 15, 2021 | 5PM – 7:30PM
REALTORfest
The Jefferson Hotel
TUESDAY, OCTOBER 18, 2022 Greater Richmond Convention Center
*All event formats, tickets and dates are subject to change due to COVID-19.
R AR /CV R MLS H OLI DAYS
USEFUL URLS
Please note that RAR and CVR MLS offices will be closed in observance of the following holidays:
RAR Website RARealtors.com
Christmas | December 24 and 27, 2021 New Year | December 31, 2021 Martin Luther King Day | January 17, 2022 Memorial Day | May 30, 2022 Independence Day | July 4, 2022 Labor Day | September 5, 2022 Thanksgiving | November 24 - 25, 2022
Member Hub (Bill Pay & Registration) RARealtors.com/account Stock Library for REALTORS® RARealtors.com/MarketingContent Consumer-Facing Website WeAreTheR.com Advocacy RARealtors.com/advocacy REALTORS’ Nonprofit PHARVA.com
U P COM I NG D U E S BILLI N G DATES Item Q1 2022 MLS Fees Q2 2022 MLS Fees Q3 2022 MLS Fees Q4 2022 MLS Fees 2023 Annual Association Dues
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Billing Date December 1 March 1 June 1 September 1
Due Date before 5PM December 31 before 5PM March 31 before 5PM June 30 before 5PM September 30
October 3
before 5PM October 31
CVR MLS cvrmls.com CVR MLS Rules & Regulations resourcecenter.cvrmls.com Virginia Real Estate Board www.dpor.virginia.gov/Boards/Real-Estate Virginia REALTORS® VirginiaRealtors.org
2 02 1 RAR L E A D E RS H I P
PRESIDENT Libby Gatewood
LAST-MINUTE TA X TIPS
IMMEDIATE PAST PRESIDENT Wayne Gauthier
With the end of the year approaching, this is a good time to consider tax deductible expenses for 2021 and weigh the benefit of expediting early 2022 anticipated purchases, in order to deduct them from 2021 taxes. Some of the expense items REALTORS® can usually deduct are: PRESIDENT-ELECT Dare Tulloch
VICE PRESIDENT Kristin Krupp
2 02 1 BOARD O F D I RECTO RS
Gail Ailor Bradley Boykin
» Advertising » Legal and Professional Fees » Dues and Subscriptions » Meals and Entertainment » Cell Phone » SentiLock Lockbox Fees » Broker Fees
» Education Expenses » Office Supplies » Client Gifts » Internet » Mileage » Postage and Delivery Costs
RAR members and CVR MLS users can see and print a receipt for 2021 Association and MLS-related expenses by logging into their Member Hub and clicking on Billing History. Be sure to check with a tax consultant/accountant, if you have questions concerning the deductibility of an expense.
Dawn Bradley Rhonda Carroll Jenni Comer Joan Dorsey Blake Eudailey Philip Innes Scott McClaine Cathy Noonan
Compliance with the Tax Reform Act of 1993 requires that the portion of dues attributable to lobbying and political activities at the state and federal levels of government be considered nondeductible for income tax purposes. The estimated portions allocated by the Richmond-, Virginia- and National REALTOR® Associations for lobbying on behalf of real estate interests are listed below. These figures should be communicated to your tax consultant.
Scott Shaheen
2022 ESTIMATED NON-DEDUCTIBLE PORTIONS OF DUES
John VanderSyde
RAR: 7.7% or $15.40
Elizabeth Weis
VR: 10.2% or $18.36
NAR: 36% or $54.00
Note: NAR Consumer Advertising Campaign special assessment of $35 is exempt from the above formula and considered a deductible expense.
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President’s Letter B Y L I B B Y G AT E W O O D
Making a Difference
W
hen I began my year as your 2021 President, I offered up one of my favorite quotes from the acclaimed Jane Goodall: “What you do makes a difference, and you have to decide what kind of difference you want to make.” In a year when COVID persisted and it sometimes felt as if we were on a never-ending treadmill of activity, we could all be forgiven if we felt like we had not made a difference. But we have. I know that you, my fellow REALTORS®, have made a difference in the lives of your loved ones, your clients, and your community. At RAR and CVR MLS, we have sought to make a difference by providing the products, programs, and services that have enabled you to continue to earn a living and help buyers and sellers in metropolitan Richmond realize their dreams. Despite living through yet another year with the pandemic, we were able to accomplish many firsts. We have a record number of users in our ranks—6,500 in CVR MLS and 5,700 in RAR. Accordingly, your RAR and CVR MLS staff responded to more calls and emails seeking advice or assistance than ever in the history of either organization. While we were able to return to in-person classes, we continued to build our virtual education platform—offering a greater variety of training sessions. Your government affairs team and a dedicated group of volunteers raised a record amount of RPAC dollars and secured more major investors and donors than 2020. We also lobbied successfully for an Accessory Dwelling Unit ordinance in Henrico,
$4 million of ARPA (American Rescue Plan Act) funds allocated to affordable housing in Chesterfield, and a dedicated source of funding for the City’s Affordable Housing Trust Fund. In another first, we established a Diversity, Equity, and Inclusion Task Force to develop recommendations for how we can increase diversity in our volunteer ranks and how we can better educate our members and the broader community about the benefits of fair and equal access to housing opportunities, particularly home ownership, which is the number one means by which we will close the racial wealth gap in our region, state, and nation. I am pleased that this Task Force will become a standing committee in 2022 and beyond. Thankfully, we were able to gather in person, occasionally, this past year. Our spring golf tournament and reception was certainly a highlight for me. And I was thrilled that we were able to hold our first Week of Service effort in October. It was fun and rewarding to volunteer alongside my fellow officers and directors. Speaking of our 2021 officers and directors, I want to express how grateful I am for their service. Our world and the real estate market seem in constant flux; it takes steady hands to lead through constant change. We are incredibly fortunate to have such committed REALTOR® volunteers and such a talented, dedicated, and hard-working staff. I look back on 2021 with pride; and I look forward to 2022 with enthusiasm. I wish my successor as President, Dare Tulloch, all the best. To all of you, I extend warm wishes for happy holidays and a happy new year. RARealtors.com
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2021: The Year in Review... and a Look Ahead BY HANNAH BAUMER
None of this would be possible without the REALTOR® members who volunteer their time, energy, and ideas through the Legislative Committee and the RPAC Trustees.
Highlights from a productive year: G OV E R NM E N T AF FAI RS
BACKED
SUPPORTED
U P D AT E D
SERVED
SECURED
the historic allocation to the Virginia Housing Trust Fund
the creation of the Virginia Housing Opportunity Tax Credit Program
the Henrico County zoning code for the first time since 1960. RAR staff participated in the multi-year development process and supported its final adoption
on Chesterfield’s Housing Diversity Workgroup
a dedicated funding stream for Richmond's Affordable Housing Trust Fund and a one time allocation of $20 million in ARPA dollars to the Trust Fund
70 million
$
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MA RKETING CA MPA IG N The 2021 Consumer Campaign focused on expanding the stock photography and video library available to members. The library was expanded this year to include several useful marketing “how to” videos, including topics like:
ALL MARKETING CONTENT FOR REALTORS’ USE IS HOSTED AT
RARealtors.com/ MarketingContent
CV R M LS USE R BE N E F ITS
Tech Time with CVR MLS Every other Thursday | 4PM - 5PM Tech Time is a bi-weekly webinar from CVR MLS staff that focuses on various topics relating to Matrix and other core products. Tech Time is scheduled every other Thursday from 4PM to 5PM. Questions and case examples are encouraged. Tech Time can be found on the calendar in your Member Hub.
CVR MLS Monthly Monitor The CVR MLS Monthly Monitor provides Central Virginia Regional Multiple Listing Service users with updates, product highlights, training opportunities, market data, compliance tips, and other noteworthy news affecting real estate professionals in our MLS. This newsletter is emailed to users on the third Thursday of each month.
MAKING A GRAPHIC WITH ADOBE SPARK!
MAKING A VIDEO WITH ADOBE SPARK!
EDUCATION RAR offered 192 onsite, virtual and on-demand classes in 2021, 9 designation and certification classes, and 180 hours of pre-broker education. Members also took advantage of free NAR Triennial Ethics training classes, a New Broker “Open Mic” Series with Attorney Michael Lafayette, and a special digital marketing webinar series with Matthew Rathbun.
192 180 CLASSES
9
HOURS
CLASSES
of pre-broker education
designation/ certification
New Broker Open Mic Series with Attorney Michael Lafayette
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E V E N TS
R E A L E S TAT E T R E N D S | A P R I L 1 3 , 2 0 2 1 TRENDS welcomed nationally acclaimed real estate economists, market analysts, and technology experts to discuss current and upcoming trends. Dr. Lawrence Yun, NAR Chief Economist and Dr. Lisa Sturtevant, VR Chief Economist joined us at TRENDS and discussed emerging economic trends in real estate.
R A R G O L F T O U R N A M E N T A N D S P R I N G F L I N G AT M A G N O L I A G R E E N | M AY 1 9, 2 0 2 1 RAR’s Golf Tournament and Spring Fling Cocktail Reception at the beautiful Magnolia Green Golf Course were great successes. Tournament players competed for prizes and all members were invited back for our Spring Fling reception for beer and wine, appetizers and great music. V O L U N T E E R S E R V I C E W E E K : R E A LT O R S ® G I V E B A C K O C TO B E R 1 8 -2 2 , 2 02 1
LOCKTOBERFEST O C T O B E R 4 – 2 9, 2 0 2 1
During the week of October 18th, RAR Board members challenged their fellow RAR members and sponsors to get out and volunteer their time for a nonprofit that is near and dear to their hearts. The RAR and CVR MLS Board members spent a day volunteering at Sankofa Community Orchard where they installed border landscaping materials and planted perennials and garlic around the one acre site. The Sankofa Community Orchard is an urban demonstration project that is being completed in phases in the southside of Richmond. When finished, it will feature 80 fruit trees that will contribute to the area’s urban tree canopy.
CVR MLS hosted the inaugural year of Locktoberfest, a great opportunity for agents to return idle lockboxes to win prizes, including the chance to win free 2022 CVR MLS fees.
I N S TA L L AT I O N R E C E P T I O N AT T H E J E F F E R S O N H O T E L DECEMBER 15, 2021 RAR’s leadership for the following year is installed during this reception. In 2021, we celebrate the installation of Dare Tulloch as RAR and CVR MLS President for 2022.
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R PA C R E C E P T I O N & M A J O R I N V E S T O R D I N N E R | D E C E M B E R 9, 2 0 2 1 This annual reception and dinner is held in recognition of RAR’s RPAC Investors and their commitment to the Association’s advocacy work. Every year, RPAC’s Fair Share ($99+) and Major ($250+) Investors are invited to share a cocktail and break bread with their City Councilors, Boards of Supervisors, Delegates, and Senators from across the region. It is a great opportunity for members to get know who represents them in local and state government on a personal level. After a year off in 2020 due to the pandemic, we are excited for the return of this event.
T H E PA RT N E RS H IP FO R H O US ING A FFORDA BILITY
1.
PHA was selected to participate in the ChangeLab Housing Solutions Collaborative with Chesterfield County, one of only eight jurisdictions in the country chosen to receive technical assistance and peer support to advance housing policy efforts.
through a partnership with PlanRVA, was designated as the administrator 2. PHA, of a new $3 million grant program to create affordable housing units over the next three years. released an annual report in January of 2021 on the progress and 3. PHA accomplishments of the Richmond Regional Housing Framework.
A Look Ahead DA R E T U L LO C H
Lean into our strengths
L
ast year, as Libby Gatewood began her year as President, she noted how uncertain the future looked. No one knew how the virus would behave, when vaccines would be available, and how the real estate market would perform. Learning to live with uncertainty is one of the many lessons I have learned during the pandemic. I have learned as well that while we need to recognize and work on our blind spots or weaknesses—both individually and as organizations—it is equally (if not more) important to identify our strengths and lean into them. Building upon our strengths—not reinventing the wheel—will be our focus in 2022. The pandemic hastened our transition to virtual learning environments. We now know that many of our members enjoy the online learning environment. So while we remain committed to offering in-person classes, we will work to strengthen and expand our virtual classroom.
“
As we all know, real estate is both high tech and high touch; so as your Association and MLS will continue to provide the strongest portfolio of technology products to enable members to work productively, safely, and efficiently. Improvements to the MLS dashboard is just one of the technology enhancements we will benefit from in 2022. In terms of high touch, the 2021 spring golf tournament was such a hit, we’ll host another one this coming spring. And I’m thrilled to share that REALTORfest will return in October. Finally, our government affairs team will continue to do what they do best—protect private property rights and support policies that expand home ownership. These are just a few of the coming year’s highlights. But please know that the leadership and staff of RAR and CVR MLS are here for you day in and day out. Excellent customer service is a strength we want on display daily. I am honored to be following in the footsteps of Libby Gatewood; and I am humbled by the opportunity to serve as your 2022 President. Together, let’s lean into our strengths.
Building upon our strengths—not reinventing the wheel—will be our focus in 2022.
”
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Join the RPAC Elite
Many thanks to the 2021 RPAC Major Investors. Due to printing deadlines this list reflects only contributions received before October 8, 2021.
To be recognized in the future on these pages as a member of the RPAC Elite, invest $250 or more in Richmond RPAC.
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Golden R | $5,000
RHONDA CARROLL
BETH DALTON
Clocktower Realty Group
Long & Foster REALTORS® President’s Circle Member
LIBBY GATEWOOD
TOM INNES
BHHS PenFed Realty Hall of Fame Member
Napier Realtors ERA President’s Circle & Hall of Fame Member
RE/MAX Commonwealth Hall of Fame Member
MACK STRICKLAND
TOM JEFFERSON
JOHN POWELL
KAREN SMITH
SHANNA STORY
Joyner Fine Properties Hall of Fame Member
BHHS Towne Realty President’s Circle & Hall of Fame Member
RE/MAX Commonwealth President’s Circle & Hall of Fame Member
Parr & Abernathy Realty, Inc. Strickland Realty Company President’s Circle Member President’s Circle & Hall of Fame Member
JACK TORZA Long & Foster REALTORS® President’s Circle & Hall of Fame Member
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CLAIRE FORCIER-ROWE
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Crystal R | $2,500
JENNIE BARRETT SHAW
DAWN BRADLEY
ELMER DIAZ
JOHN FINN
NATHAN HUGHES
Long & Foster REALTORS®
Cowan Realty LLC
United Real Estate Richmond
Sperity Real Estate Ventures
JOHN O’REILLY
CURT REICHSTETTER
CATHY SAUNDERS
BHG Base Camp President’s Circle Member
Clocktower Realty Group
Long & Foster REALTORS®
Joyner Fine Properties
DAPHNE MACDOUGALL Joyner Fine Properties
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Sterling R | $1,000
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GAIL AILOR
BLAKE EUDAILEY
SUE FARRELL
WAYNE GAUTHIER
DEE HALL
Fathom Realty Virginia
BHHS PenFed Realty
Joyner Fine Properties
Joyner Fine Properties
Long & Foster REALTORS®
KATHERINE HAWKS
ANNE INNES
PHILIP INNES
JIM NAPIER
KURT NEGAARD
Joyner Fine Properties
RE/MAX Commonwealth
RE/MAX Commonwealth
Napier Realtors ERA
RE/MAX Commonwealth
KATY RICHARDS
KAREN STEPHENS
Cinch Home Services
Joyner Fine Properties
LARRY TERRY
ELIZABETH WEIS
LET Properties
The Wilson Group
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Governor’s Club | $500
KIM ATKINSON
NAT CROSS
MARIANNE DONAHUE RAY FERGUSON
MAHOOD FONVILLE
Shaheen Ruth Martin & Fonville
Realty Richmond
Long & Foster REALTORS®
BHHS PenFed Realty
Shaheen Ruth Martin & Fonville
KRISTIN KRUPP
JOHN MARTIN
MARY K MCDONALD
WENDY MOYER
MONICA RAWLES
Shaheen Ruth Martin & Fonville
Shaheen Ruth Martin & Fonville
Virginia Properties Long & Foster
Virginia Select Realty
Shaheen Ruth Martin & Fonville
HEATHER REICHSTETTER
ERNIE ROGERS
CHRISTINA ROYAL
SCOTT RUTH
JASON SAUNDERS
Virginia Properties Long & Foster
Shaheen Ruth Martin & Fonville
Rashkind Saunders & Co.
Clocktower Realty Group
Motleys Asset Disposition Group
SCOTT SHAHEEN
LOLLIE SHANKLE
REED WILSON
Shaheen Ruth Martin & Fonville
Long & Foster REALTORS®
The Wilson Group
RARealtors.com
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Capitol Insider | $250
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RODNEY CHENAULT
JENN COX
PAM DAVIS
JOAN DORSEY
BILL MATTOX
Hometown Realty
Jenn Cox Realty LLC
Long & Foster REALTORS®
Long & Foster REALTORS®
Mattox & Co.
SANDY OWENS
GRAHAM RASHKIND
BILLY REID
SUSAN SWINK
DARE TULLOCH
RE/MAX Commonwealth
Rashkind Saunders & Co.
Courthouse Realty & Moseley Flint Schools of Real Estate
Long & Foster REALTORS®
EXP Realty LLC
RANDY YETZER
JAMIE YOUNGER
Balducci Realty, Inc.
Virginia Properties Long & Foster
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PHA
PHA’s Housing Resource Line B Y J O VA N B U R T O N
A
year ago, as a direct response to the pandemic, the Partnership for Housing Affordability (PHA) launched the Housing Resource Line (HRL) in an effort to assist Richmond households faced with housing instability. Serving as a regional connector to housing services, the HRL completed more than 7,500 calls during its first year of operation—a reflection of the severe demand for affordable housing in our community. The HRL helped illuminate exactly how severe our housing needs in the Richmond region are. The majority of callers to the program were in need of affordable rental housing options, financial assistance, and legal aid. Furthermore, nearly half of the callers were impacted by COVID-19, illustrating the clear link between health and housing. With the HRL in place, our region has more access than ever before to real-time data on housing
instability. This data will serve as a great resource for our local government partners as they seek to better serve their residents. In addition to critical data, the HRL has achieved tremendous success during its inaugural year. More than 200 households were connected to over $500,000 in financial assistance. Dozens of other callers were directed to legal representation, case management, and home repairs. These outcomes have significant benefits to our community. Not only has the HRL resulted in reduced evictions and housing instability, but also it has alleviated pressure on our public health systems and diverted police calls for service. For every dollar invested in the program, there has been a social return of $6.37—proving that upfront investments in housing have positive impacts on all aspects of our communities.
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PRO FE S S I O NAL DEV E LO PM E N T
Broker Open Mic with Mike BY GRACIE PECK
T
he Richmond Association of REALTORS® is committed to providing professional development opportunities for principal and managing brokers. In 2021, RAR debuted a new program called Broker Open Mic with Mike.
These seminars, offered twice during the calendar year, were led by RAR/CVR MLS Legal Counsel Michael Lafayette. These open mic webinars presented principal and managing brokers with the opportunity to learn more about trending risk management issues such as: » COVID-19 and its impact on real estate transactions » Common contract drafting issues that are negatively impacting transactions » The legalization of marijuana
» Anti-trust activity on social media » The release of the Virginia Real Estate Board Source of Funds Guidance Document » Fair housing concerns surrounding Buyer “Love Letters”
These seminars also provided an open forum for questions concerning the current market, common transaction issues and other relevant topics.
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Code of Ethics Training Due by December 31 BY GRACIE PECK
A
ll members of the National Association of REALTORS® are required to complete at least 2.5 hours of an approved Code of Ethics training within a three-year cycle.
The current three-year cycle began January 1, 2019. This REALTOR® membership requirement must be satisfied by December 31, 2021. The purpose of this ongoing training is to enhance professionalism and competency, heighten awareness of the key tenets of the Code of Ethics and to encourage REALTORS® to view the Code as a living, viable guide in their dealings with clients, customers, and the public. REALTOR® Appraiser members and Commercial REALTOR® members are required to complete an
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approved ethics training course, as they subscribe to the Code of Ethics and are bound by its obligation. Members who have attended New Member Ethics Orientation after January 1, 2019 are not required to complete additional ethics training until the next three-year cycle beginning in 2022. Failure to complete the required ethics training shall be a violation of a membership duty for which membership is suspended and subsequently terminated. This may also lead to possible MLS service disruption. For more information on how to satisfy this membership requirement, visit RARealtors.com/NAREthics
Apply for the Circle of Excellence BY GRACIE PECK
A
pplications are open to join the next cohort of the Richmond Association of REALTORS® Circle of Excellence. This program recognizes members of RAR who have demonstrated a commitment to professional development, leadership and community engagement. The 2020 Circle of Excellence recognized 32 REALTOR® members who qualified through measurable means including course completion, leadership roles, and activities with local nonprofits.
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This year, an additional mandatory course was added to the program requirements. All applicants must complete the National Association of REALTORS® Fairhaven Training. This fair housing simulation is designed to help members identify, prevent, and address discriminatory practices in real estate.
Applications for the 2021 Circle of Excellence will be accepted until December 31, 2021. To apply or review the full program details, visit RARealtors.com/ProfessionalDevelopment.
C I RC L E O F E XCE LLE N CE H O N OREES
JUDI BAKER
BROOKE BARNARD
ANNE BRINKLEY
CONNIE BYERS
NATHANIEL CROSS
Virginia Properties Long & Foster
Liz Moore & Associates
Honey Tree Realty
Joyner Fine Properties
Realty Richmond
BETH DALTON
TONDRA DEVAREL
CLAIRE FORCIER-ROWE LIBBY GATEWOOD
WAYNE GAUTHIER
Long & Foster REALTORS®
EXP Realty
BHHS PenFed Realty
Napier Realtors ERA
Joyner Fine Properties
ELIZABETH GEORGE
MELISSA GROHOWSKI
DONNA HOLCOMB
LAURA JARRETT
DAKIA KNIGHT
Virginia Capital Realty
Long & Foster REALTORS®
HomeLife Access Realty
RE/MAX Commonwealth
ICON Realty Group
KRISTIN KRUPP
BETH LANE
ROBIN LEVEY
BECKY MCNEER
JANE MERLE
Shaheen Ruth Martin & Fonville
Metropolitan Real Estate
Long & Foster REALTORS®
Shaheen Ruth Martin & Fonville
Keeton & Co Real Estate
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THERESA MORRIS
NINA NEWTON
JANET NOWLIN
SANDY OWENS
PAMELA POPE
Encompass Realty
Long & Foster REALTORS®
NextHome Advantage
RE/MAX Commonwealth
Long & Foster REALTORS®
CONNIE G. RODRIGUEZ CATHY SAUNDERS
KAREN SMITH
LAURA WAITE
ELIZABETH WEIS
Virginia Properties Long & Foster
Long & Foster REALTORS®
RE/MAX Commonwealth
One South Realty Group
The Wilson Group
BERNICE WHITE
JAMIE YOUNGER
Keller Williams Midlothian
Virginia Properties Long & Foster
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2021 Consumer Campaign BY HANNAH BAUMER
C
VR MLS and the Richmond Association of REALTORS® partnered with local creative teams, specializing in photography and film, to produce content for consumer placements and a stock library for members’ marketing use. The campaign launched in 2018 with photos and video centered around Richmond localities, landmarks, and Realtor-client interactions. The library was expanded this year to include several useful marketing “how to” videos, including topics like: MAKING A GRAPHIC WITH ADOBE SPARK!
MAKING A VIDEO WITH ADOBE SPARK!
Last year, the library was updated to include over 2000 high-quality photos, graphics, and videos available for REALTOR® members to download and use.
THIS YEAR, ALL MARKETING CONTENT FOR REALTORS®’ USE IS HOSTED AT
RARealtors.com/ MarketingContent
The campaign supports our consumer-facing site, WeAreTheR.com. Ads incorporating the new stock library appeared in print and digital consumer placements with the tagline "Realtors: Your Local Community Experts," to draw consumers to resources promoting the value of using a Realtor.
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