Rare Design

We believe there is a better way to develop the ideas and products required to meet changing consumer needs. We need to find shoppers and consumers where they are, and to challenge the paradigms of the innovation process, in order to rapidly arrive at solutions for the right people; in the right channels; at the right time. We believe design should sit at the heart of this process. Design inspires deeper connections with consumers, it brings to life ideas and concepts and allows effective communication with stakeholders and above all it enables. At Rare, we deliver mould-breaking, design led, brand experiences through intelligent and pragmatic consultancy for all strategy and innovation challenges. Rare: on a mission to ensure design sits at the heart of the brand building agenda