Made in America and Celebrating Heritage BY VANESSA OHAHA
PHOTO CREDIT LEYL A ISMEN
IGUEHI JAMES FOUNDER LOVE IGUEHI
N
igerian-American Iguehi James has always loved fashion and was content with curating her own wardrobe with bright colours and unique prints. Little did she know that she would start a business.
Love Iguehi came out of a desire to create clothing that was stylish and within her budget. Iguehi was always asked by friends and even strangers where she got her clothes, and the spark was lit. In August of 2016, Love Iguehi was born after just one year of teaching herself to sew. Born and raised in Oakland, California, Iguehi runs her business from Oakland. As an Oakland native, it was important for her to create, build, and sustain something in and for her hometown. She calls her brand a ‘Made-inAmerica’ brand that showcases her Oakland roots and her Nigerian heritage.
186 Rare Magazine
