Re-Coding Cultural Algorithms Sabrina Hersi Issa on Redirecting Cash and Influence to Empower Human Dignity BY CRISTINA DEPTULA
Sabrina Hersi Issa, founder of Be Bold Media, describes her work with a splash of humor: “I’m a human rights technologist, which is how I’ve come to describe my work applying a justice framework to technology solutions and get my mother to stop asking me about going to law school. In practice, this means I leverage both technology and media to improve human dignity.” She didn’t know how all the details would turn out when she first launched Be Bold Media, but developed structures as she went along, guided by her values. “At the time I started my company, I did not have a clear line to what exactly I was building. I just knew in my gut that there had to be a better way, and I was committed to figuring out my path toward that.” For Issa, this work directly impacts people’s lives and is ultimately about respect, especially for Black and Brown people. She thinks of systems we encounter in our dai ly lives and what the ‘user experience’ would be for people from diverse backgrounds. 246 Rare Magazine