Jen Batchelor and Kin Euphorics B Y CA RY W O N G
PHOTO CREDIT KIN EUPHORICS
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s more and more companies offer different artisan alcohols and liquors, the growth of nonalcoholic drinks has also picked up in recent times. Distillates, bitters, aperitif, spirits, and other nonalcoholic alternatives are now springing up all over the world.
Kin Euphorics and its founder, Jennifer Batchelor, took a slightly different angle, making “euphorics”—a new category that puts as much emphasis on wellness as it does on the social element. Things started in 2016 when she headed to the local Whole Foods, looking for something to help relieve her stress. She was first directed to the 98 Rare Magazine
