When Scandinavian Minimalism Meets Ethical Jewelry TUOHI Jewelry’s collection offers minimalistic shapes and interesting nuances, with both material volume and quiet beauty. W R I T T E N B Y : S T E L L A P O LY Z O I D O U PHOTOGRAPHED BY : TUOHI JEWELR Y ST YLED BY: TUOHI JEWELRY
TROORA MAGAZINE
F 250
innish brand, TUOHI Jewelr y, was founded in 2020 by Reetta Tuohi out of her love for timeless design and simple, minimalistic forms. Mixing traditional craftsmanship with modern design cues, her collections are all about intriguing shapes that attract the eye. The jewelr y ’s unique contrast arises from its metalhard material and light , air y essence. They are suitable for daily wear and festive occasions, as they exude elegance and minimalism.
The founder, Reeta Tuohi, is an inspiring female entrepreneur who dedicates herself to thoughtful sourcing, upholding traditional craft techniques, and committing to zeroReetta Tuohi waste programs. She worked for a long time as an educational designer before turning to the jewelr y industr y— this has taught her attention to spaces, shapes, light , and colors.
“Sustainable jewelry is encoded as part of my identity.”
“In my view, I didn’t choose the jewelr y; it chose me. It arose somewhere deep from my subconscious; first the shapes, then the surfaces, and finally the movement of the jewelr y and its play with light ,” she adds.
