Funding Main Street

Jenny Kassan Helps Entrepreneurs Out of the Bootstrap Trap

WRITTEN BY: CRISTINA DEPTULA PHOTOS COURTESY OF: JENNY KASSAN Founder Jenny Kassan

Jenny Kassan, lawyer, business coach, and financial innovator, has seen many promising businesses fall into the “bootstrap trap.”

“Even if you’ve got a great idea, if your equipment and computers are falling apart, if you can’t hire the expertise you need, you’re less likely to succeed,”

she says.

“We need to lower the barriers to becoming an investor, make this more accessible to regular people,” Kassan says. “People would like to support and build their communities.”

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