CONCLUSION

The MATE. Flagship store at Copenhagen is a stateof-art and uses color contrast as key element to express the multi- tude of environments and terrains to use MATE. bike. The design uses colors as a tool emphisis and as an eye-catching for clients to get close to the product. The color contrast, value, design feature, focal point are elements that help to emphisize not only the products but also communicate brand concept and values.

The contrast of texture explores the diversity of environments and terrains. It emphisizes the ideia of versatility, preferences and lifestyle.

Curtain - Mountains and its irregular terrain Asfalt + Metal - City verticality

Digital projection - 3D texture

Area of contemplation, where the bike are single exposed and stands out from any other distraction