What is Advertising Advertising is how a company encourages people to buy their products, services or ideas. An advertisement is anything that draws good attention towards these things. It is usually designed by an advertising agency for an identified sponsor, and performed through a variety of media. Advertisers influence our emotions by techniques that include stereotyping and targeting the audience according to who we are. Emotions are influenced by things such as this our occupation, beliefs, personality, self esteem, lifestyle, relationships, friends, how we look and what we wear. Advertisers use methods that attract attention
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Functions Of Advertisement • • • • • • •
Identifying Brand Information Persuasion Previewing New trends Demand Customer Base Pricing Mobile No. +91-7767904499 | E-mail :- support@classboat.com | www.classboat.com
Types Of Advertisements PRINT
MEDIA
TERRITORY
-Newspaper
- Television
- Retail
-Magazine
- Radio
- Local
-Directory
- Online
- National
-Out door
- Direct mail
- International
-Transit
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Techniques Advertisers use many different techniques to get people to notice their adverts, often using deliberately shocking or provocative images. Once they have managed to make people notice their advert, they need to 'sell' the product or brand. They may try to make the product look appealing, however often advertisers use humor in such a way that get people to remember the brand without actually promoting the product. Poor adverts can damage sales or spoil a brand's identity.
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Common Advertising Media and Examples Any medium that can take a message from an organization to a potential consumer can be used for advertising. Of course, the most popular media are television, radio, the Internet and print, such as newspaper, magazines, etc. Television is popular because of its large reach but it is also costly
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