Portfolio Rashmi Battase
Branding
Purandare Publication
corporate identity design - typography - collaterals Purandare Publication is a Publication based in Maharashtra, specialised in historic novels. Babasaheb Purandare has been a great contributor in the field of history through his novels for more than a decade. The beautiful play of words makes them not only a friend for reader but also a guide for historians.
Form Inspiration: ‘Purandar’ is one of the many names that belong to Lord Indra, King of all Gods in Indian mythology. Their existing logo depicts ‘Airavat’, a white elephant with seven trunks is God Indra’s vahana (vehicle). Just as mouse is for Lord Ganesha, Airavat is an integral part of Lord Indra.
25mm
35mm
15mm
Embossed Golden Foil Printing
Engraved Matt Finish C: 100 R: 0 M: 79 G: 37 Y: 34 B: 70 K: 54
C: 100 R: 0 M: 79 G: 37 Y: 34 B: 70 K: 54
Branding
Calligraphy Exhibition
logo - typography - communication material
An exhibition showcasing calligraphy work of MITID students titled with name 45o The first thing we started with, in our calligraphy workshop was holding a calligraphy quill at 45o
You are cordially invited for the innauguretion of K:
82
K:
28
You are cordially invited for the innauguretion of
The Calligraphy Exhibition
C: M: Y: K:
0 100 87 20
C: M: Y: K:
9 10 23 22
The Calligraphy Exhibition
The Calligraphy Exhibition
Branding
An experimental Pottery Studio
logotype design - communication material - collaterals ‘Pot’ is an experimental pottery studio that designs pots which are not just pots. Here, traditional pottery methods are used to create innovative products like tables, or musical instruments.
x
2x
20 mm
Pottery Studio
15 mm
C: M: Y: K:
25 85 45 15
cutout
Pottery Studio
C: M: Y: K:
0 5 30 0
C: M: Y: K:
25 85 45 15
Pottery Studio
C: M: Y: K:
25 85 45 15
C: M: Y: K:
0 5 30 0
Pottery Studio
C: M: Y: K:
25 85 45 15
C: M: Y: K:
91 100 82 77
15 mm
18 pt AquilineTwo
Pottery Studio
15 pt
Dir. Rashmi Battase
11 pt
www.potterystudio.in
8 pt
Heather
An Experimental Pottery Studio
Symbol Design Symbol design for word ‘Aggressive’
stroke
speed
force
sharp
Packaging Design Clay: first step for young budding artists to explore volume or 3D ness. This is an easy to carry school kit for children, that promotes Claymation at early age. It is designed under the brand ‘Pogo M.A.D.’ as the brand has been making products which fascinate children.
Wish Cards Design Tanishq is a premium jewellery brand to have the largest retail chain in India. Their unique contemporary designs make it the most popular and one of it’s kind. During my 6 months internship with them, I designed these greeting cards which will be sent to all the Tanishq customers on their birthdays and anniversaries.
Concept: A flock of parrots is adding their voice to the celebration of your special day!
This jewellery art is called ‘Kundankari’, popularly known as royal jewellery of 15th century India. The artform found in Mughal and Rajput heritage can now only be seen in books and museums. I tried to contemporaries this artform to give a Tanishq touch and developed a printable version of the same. Printing processes used:
Screen Printing Foiling Embossing
Copy by:
Salil Sawale
Sweet chirps in the morning usher in a beautiful way Wishing you an year that sways to delightful tunes
Concept: We crown every moment that brings you together.
A moment together is an occasion to be cherished A lifetime together is an eternity to be relished May you celebrate the art of togetherness forever
Photography
portraits - nature photography
Sometimes accidents are good. And it always happens in candid photography. I love to play with natural light but I have also given a try to studio photography.
Hand Skills
pencil - brush - Wacom
Sketching and Simplification
form simplification material: Paper Mache
sketching
Illustrations
Character illustrations for a ‘Reading’ campaign for kids by NGO cum publication house ‘Katha’, to play the mascots throughout the campaign.
Developing an Indian illustration style for the story of ‘Jack and the Beanstalk’
Every pencil writes its own story
Illustrations First experience with Wacom
developing an indian illustration style for the story of ‘Jack and the Beanstalk’.
Man driven by mixed emotions Visual interpretation of poem by Robert Frost: ‘Stopping by woods on a snowy evening’
Calligraphy
Miscellaneous Work
Exhibited work in Pune Design Festival and volunteered for the same
Volunteered for building the stage for International Typography Day at MITID (2009)
Contributed in wall painting for Quasar (MITID college festival) Initiated Ganesh Utsav in MITID
Volunteered for ‘Write and Read’ workshop for kids by “Katha’ - an NGO working in story and storytelling
Painting Oil on canvas
Firodiya Karandak is a multitalent showcase platform. As the play was being staged, I illustrated the emotions of the play simultaneously through four paintings in 45 minutes. Charcoal I was awarded as ‘the best painter’ powder for two consecutive years
Knife painting
This was ‘the best entry’ in a graffiti event under the theme ‘Vandalism’
About me “If you tell me, I will forget. If you show me, I may remember. But if you involve me I will understand� This line has been my greatest motivation and is always the header of my ideation board. I believe that any visual that makes you bring out a moment from your life for itself is a great communication. This very thought creates an urge within me to accent the conversations between the audience and the creatives. One of my greatest strength is- Identifying the essence and translating the desired mood and underdeveloped ideas into a fine imagery without losing soul, and that makes me confident to take up an aspiration to be an Art Director. I believe that developing a breadth of skills and ability to flaunt them through a number of experiments can be the first milestone of this journey. I am at my best when I work collaboratively with the experts from various disciplines to develop the ideas in all dimensions. I try to integrate various inputs to build exciting end deliverables within the frame of context and audience. It is very exhilarating to be a designer in a country like India where modern trends are easily adapted alongside the traditions. My greatest interests are Identity and Branding, Typography, Packaging, Illustration but at the same time, I am keen to experience the best design practices prevalent in any field even marely ralated to Visual Arts.
Rashmi Battase B.Des in Graphic Design from MIT Institute of Design, Pune, India. Contact me: +91 94 22 412 036; +91 77 76 827 377 Email: rashmibattase@yahoo.co.in