LOOK BOOK SPRING/SUMMER 2019
CONTENTS BRAND STUDY Brand Identity Brand Image Brand Promise Brand Prism
NEW ARRIVALS STYLING Straight Body Shape
BRAND IDENTITY We belive in the importance of self-expression through your individual style. We design fashion that is trendy, stylish, modern, affordable and sustainable, for everone.
Our customer belive in a fair fashion industry. They are willing to spend money on our brand for it’s sustainability, affordability, style and diversity. We create for the people today , who care about tomorrow together, we want to make a better future. We believe that opennes and creativity can make all the changes in the world.
BRAND PROMISE We belive in sustainable fashion, in a sustainable style. We believe in a fair, inclusive and diverse fashion industry. We create for the people today, who care about tomorrow we want to make a better future. We believe that opennes and creativity can make all the changes in the world.
Give your wardrobe an injection of life and joy with our collection
NEW ARRIVALS
Short off-the-shoulder top Rs. 999
Solid light yellow off-the-shoulder top in a crinkled weave. Crop top along with short sleeves with smocking and frill. Elastic around the top and hem. Composed of 99% polyester and 1% Elastane material.
Tie-front dress Rs. 1,299
Red and white checked short thigh length dress with a V neck along with ties at the front, done in a viscose weave. With adjustable shoulder straps and a gathered seam at the waist. Composed of 100% viscose.
Halterneck Dress Rs. 1,999
Short, sleeveless, halterneck dress in a crĂŞpe weave with a deep V-neck and long shoulder straps that can be tied in various ways. Seam at the waist, a concealed zip in one side and a flared skirt. Composed of 99% Polyester
Tie-belt jersey dress Rs. 1,299
Orchre thigh length dress with a boat-neck in jersey form. A wide sewn-on tie belt at the front and short sleeves with wide flare. Composed of Cotton 98%, Elastane 5%
A-line skirt Rs. 1,499
Light demin blue, Short, A-line skirt with a high waist and buttons down the front. Composed of 100% Cotton.
Wide cotton dress Rs. 4,499
Ankle length mustard yellow patterned wide dress in an airy cotton weave. Spaghetti shoulder straps that can be adjusted at the back. Concealed pockets in the side seams. Composed of 100% cotton.
She’s a lady She’s got style She’s got grace
She has got a different shapes.
BODY SHAPES
We understand diversity and we work for it.
Inverted triangle shape Shoulders measurements greater than their hip measurements.
Hourglass Shape Hip and bust measurements nearly equal in size, with a narrower waist measurement.
Round Shape Rounded shoulder line, curved back, fullness
Pear Shape Hip measurements greater than their bust measurements.
around the middle and a flattish bottom
Rectangle Shape Rectangle body shape is a type of body shape where the silhouette is fairly straight up and down with a slight masculine look. It is similar to an Hourglass but without the killer waist. Such kind of women are usually very atheletic. The bust and hips are approximately at the same width. The waist definition is very less, therefore, it is neccesary to highlight it. A loose green dress with a belt is chosen from the brand H&M. Tightening the belt at the waist would define the waist. The dress has wide sleeves, hence the upper body and lower body where the A line skirt is would look equal like an hour glass shaped body.
Dos and don’t’s for a rectangle body type: Do’s •
High placed focal points
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Shape wear that shape the waist
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Angular jackets that point to the waist
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Dress that wraps or flow through the waistline
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More flow on the shoulders and lower body, tight fit at the waist
•
The gentle flare of A – line skirt is all that is needed to shape the waist
•
A classic round or V neck gives an elegant shape to the upper body
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Use of belts to shape garments as it will define the waist
Donts: •
Narrow skirts
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Loose tops will make the body look very straight and shapeless
•
Crop tops and dropped waist because here the waist will not be defined
•
Avoid use of baggy pants because they will make it hard to define a body shape
•
Miniskirts and trousers in a stiff fabric
WARDROBE STYLING The ideal body shape is an Hour Glass, which any body shape can achieve by using certain kinds of outfit giving the illusion. H&M contains wide range of clothes and accesories for every body shape to look their best. For a rectangle body shape, The “Halterneck yellow dress� would be apt from the stock. The deep V neck defines the shoulders and the A line bottom defines the bottom. The belt at the waist is the gem which gives this illusion by highlighting the wasit.
Rectangle shape Croquis
Selected dress illustrated