Taman Nasional Indonesia
Table of Content
SUB-BRAND
LOGO BRAND Philosopy Brand Identity Color Usage Typography Usage Proportion Safe Area Indication Do and Don'ts Name Card and Letterhead
5 6 7 8 9 10 11 15
Sub-brand 19 Rules & 25 Sub-brand Application
MAIN BRAND APPLICATION
55
LOGO BRAND Philosopy Brand Identity Color Usage Typography Usage Proportion Safe Area Indication Do and Don'ts Name Card and Letterhead
Taman Nasional Indonesia
Philosophy behind the Brand Identity The concept that is used on this GSM is pattern and the color that is mainly used is white. This logo incorporates a lot of pattern yet it tries to strive for simplicity as white is chosen as its main color. The logo is aiming to be seen as something different and easy to remember at the same time. Not all the logo come from one speciďŹ c culture or region as it can be seen more like a general logo as if each types of culture and region is chosen it will be too broad to comprehend.
Master Brand Identity Variations Reversed
5
Greyscale
6
Color Usage The reason that the color red is chosen is because the color Red has power to convince people on attracting audience especially with this shade of red, it will emphasize the feel of how the logo is trying to emphasize the culture side of the product
C : 0% M:0% Y :0% K :0% Code : #FFFFFF
Opocity
10 %
100 % C:0%
M : 99 %
Code : #771005
7
Y : 91 %
K : 60 %
Typography Usage The typeface used for the logotype is Trajan Pro, the regular one. Serif typeface such as Trajan Pro suited well with the concept and pattern of the logo. It is mandatory to use this typeface for the logotype.
Trajan Pro Uppercase Bold
Lowercase Bold
ABCDEFGHIJKLMN OPQRSTUVWXYZ
abcdefghijklmn opqrstuvwxyz
Uppercase Regular
Lowercase Regular
ABCDEFGHIJKLMN OPQRSTUVWXYZ
abcdefghijklmn opqrstuvwxyz
8
Proportion Logo must be seen and readable . Not allowed to display the logo of smaller than 40 mm.
40 mm
9
Safe Area Indication safe space area is used to make logo clear. the more wide space can make logo easiely to read. the minimal space area from logo is 10 mm.
10 mm
10 mm
10
Do For the main logo , the name of the logo can be placed under, left, and right of the logo. The font should not bigger than the logo.
Taman Nasional Indonesia Taman Nasional Indonesia
Taman Nasional Indonesia
11
Recommended Positioning Letterhead
Name Card
Application on Bus
12
Don't(s)
Do not distort or free transform logo.
13
Do not erase or remove s part of the logo.
Do not change the logo color.
Do not cut the logo. logo must can be seen.
Do not reect the logo.
Do not use shadow to the logo.
14
Name Card Size 5,5cm x 9cm
Taman Nasional Indonesia
Name Trajan Pro Phone number Garamond Bold E-mail Garamond Regular Website Address Garamond Italic 15
Rastha Nara Prasastha (m) +62 81210976977 Rastha_zislavsky@yahoo.com www.TamanNasionalIndonesia.com
Letterhead
Taman Nasional Indonesia
Size 21cm x 29,7cm Telephone Number Garamond Regular
(m) +62 81210976977 www.TamanNasionalIndonesia.com
Website Address Garamond Italic
16
SUB-BRAND Sub-brand Rules Sub-brand Application
Kepulauan Seribu
Bunaken Wakatobi
Gunung Leuser
kerinci seblat
Kayan Mentarang Pulau Komodo
Lorentz
Ujung Kulon
bentuang karimun Bali Barat
Way kambas Bukit Barisan Selatan
Sub-Brand Rules The font should not bigger than the logo. The name of the sub-brand must follow the edge from logo. For the logo composition, should begin with sub-brand name ďŹ rst.
25
Example
Gunung Leuser
Pulau Komodo
26
Logo
Kepulauan Seribu Logo Philosophy Kepulauan Seribu identical with the island of a tiny island closely packed together when viewed from above. This is visualizing logo that i made to Kepulauan Seribu
Minimum Size
27
Kepulauan Seribu
35 mm
The minimum size of the logo is 35mm
Application: Sandals
28
Logo
Bunaken Logo Philosophy Wakatobi National Park has the potential of marine natural resources both types of high value and uniqueness , with amazing underwater panorama . therefore I made the logo by combining turtles with seaweed to visualize marine life in Wakatobi .
Minimum Size
Bunaken 29
35 mm
The minimum size of the logo is 35mm
Application: Towel
30
Logo
Wakatobi Logo Philosophy Wakatobi National Park has the potential of marine natural resources both types of high value and uniqueness , with amazing underwater panorama . therefore I made the logo by combining turtles with seaweed to visualize marine life in Wakatobi .
Minimum Size
Wakatobi 31
35 mm
The minimum size of the logo is 35mm
Application: Swimming pants
32
Logo
Gunung Leuser
Logo Philosophy Mount Leuser National Park is a representative type of coastal forest ecosystems , and tropical rain forest lowlands to the mountains . This place is home to orangutans because they are highly protected species there . so I chose orangutans for logo
Minimum Size
33
Gunung Leuser
35 mm
The minimum size of the logo is 35mm
Application: Mug
Gunung Leuser Gunung Leuser
34
Logo
kerinci seblat
Logo Philosophy Kerinci National Park has a wide variety of plant species . I chose flower Rafflesia ( Bunga bangkai Rafflesia ) to make my logo krinci Seblat national park . because the Rafflesia flower type often found in this area .
Minimum Size
35
kerinci seblat
35 mm
The minimum size of the logo is 35mm
Application: Kit Bag
kerinci seblat
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Logo
Kayan Mentarang Logo Philosophy This national park has a diversity of plants and animals of high value both rare and protected species. I chose the clouded leopard as my logo because this animal is one of the characteristics of this national park .
Minimum Size
37
Kayan Mentarang
35 mm
The minimum size of the logo is 35mm
Application: T-shirt
38
Logo
Pulau Komodo Logo Philosophy Komodo Island is the natural state of the dry and arid makes a uniqueness . This place is a habitat of ancient animals when that dragons . because it is suitable for Komod I made the logo for this place .
Minimum Size
39
Pulau Komodo
35 mm
The minimum size of the logo is 35mm
Application: Banner
40
Logo
Lorentz Logo Philosophy Lorentz National Park is representative of the most complete ecosystem for biodiversity in Southeast Asia and PasiďŹ k. Stretches of mountain peaks covered snow. Not only that , South Crowned Pigeon Birds found in Lorentz National Park . So I made the logo Lorentz from combining southern pigeon bird illustration with snow-capped mountains .
Minimum Size
41
Lorentz
35 mm
The minimum size of the logo is 35mm
Application: Note Book
42
Logo
Ujung Kulon Logo Philosophy Ujung Kulon is in the area of West Java . this place a lot of attractions . not only attractions , this place also has a government -protected fauna that Javan Rhino . Thats why I chose Java rhino as the logo.
Minimum Size
43
Ujung Kulon
35 mm
The minimum size of the logo is 35mm
Application: Tumbler Bottle
Ujung Kulon
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Logo
bentuang karimun Logo Philosophy Bentuang Karimun has a lot of diversity of the animals were protected . one that stands out from this national park is the towering golden bird . I made the towering golden bird as my logo to Bentuang Karimun .
Minimum Size
45
bentuang karimun
35 mm
The minimum size of the logo is 35mm
Application: Backpack
46
Logo
Bali Barat Logo Philosophy Bali Barat National Park consists of several types of vegetation . in addition, this area is famous for its animal Bali starling . I choose Bali starling for a logo to this place .
Minimum Size
47
Bali Barat
35 mm
The minimum size of the logo is 35mm
Application: Tote bag
48
Logo
Way kambas Logo Philosophy Way Kambas is nasionl park located on the island of Sumatra . Way Kambas National Park is representative of lowland forest ecosystems . one characteristic of this place is the Sumatran elephant . therefore I Sumatran elephants to be used as the logo of the national park .
Minimum Size
49
Way kambas
35 mm
The minimum size of the logo is 35mm
Application: Hat
50
Logo
Bukit Barisan Selatan
Logo Philosophy Bukit Barisan Selatan National Park is representative of the Bukit Barisan mountain range consisting of mangrove forest vegetation types , coastal forest , lowland tropical forests to mountains in Sumatera.Tumbuhan that characterizes this national park is bunga bangkai jangkung . thas why i chose bunga bangkai jangkung as the logo in this national parks.
Minimum Size
51
Bukit Barisan Selatan
35 mm
The minimum size of the logo is 35mm
Application: Key-chain
Bukit Barisan Selatan
52
MAIN BRAND APPLICATION
Backpack
55
Polo-Shirt
56
Uniform
57
Tourism Bus
58
Hat
59
T-Shirt
60
Taman Nasional Indonesia
Taman Nasional Indonesia GSM Made by Rastha Nara Prasastha