Atlas Rich Media
It gives you total creative freedom. Then it gets out of your way.
The creative people get what they want. The media team gets what they want. Powerful rich media campaigns in one integrated, streamlined system. We’ve integrated campaign planning, delivery and reporting of Flash-based rich media formats with standard banner ads. Yes, it’s really as easy as it sounds. And no, you won’t need a separate vendor specifically for rich media anymore.
Technology that has to understand you, instead of the other way around. By combining tools for media and creative professionals in one package, Atlas Rich Media benefits everyone on your team. Gone are the delays and altercations that flare up when the creative process is at odds with effective media management.
Choose Atlas Rich Media for proven results and a smooth, reliable workflow: • Maximize rich media campaign efficiency. • Make the right marketing decisions with accurate data. • Focus on creative, not technology.
Media Teams: Achieve efficiency beyond expectation Automate time-consuming rich media tasks with the Rich Media Wizard Avoid redundant efforts by uploading your rich media ads into only one system. A user-friendly wizard helps you quickly set up and test ads, and modify campaign parameters on your own, in real time, without the creative designer’s help.
Expedite publisher approval with granular positioning Web pages are different. That’s why Atlas Rich Media lets you easily position and resize ads on actual publisher pages where they are designated to display, without going to your creative designer. Traffickers can now individually customize different parts of a single file ad, while ensuring consistent display for every impression.
Avoid costly mistakes with sophisticated quality assurance tools Save considerable time and expense using best-of-breed quality assurance tools to catch any tracking errors before a campaign launches. To facilitate the approval process, preview the look and feel of the ad on any destination web page with Atlas Rich Media’s unique Demo feature.
Designers: Bye bye boundaries. Atlas Rich Media means creative liberation.
Managers: Make marketing decisions that make you look good.
Focus on your true goal— designing great creative with an intuitive authoring specification.
Get a holistic view of your campaign performance with a single set of data and a single counting methodology.
At Atlas, we believe that technology should serve creativity and not the other way around. That’s why Atlas Rich Media frees designers to focus on creative work and not on compliance with a vendor’s specification. The Atlas creative authoring specification does not impose added requirements for multiple files or file separation. In fact, if consistent with publisher specifications, an ad can be created in a single file without sacrificing the ability to track, resize and reposition individual elements within your ad. Focus on the publisher requirements and never again will you have to create multiple files just to adhere to a rich media vendor’s specifications.
Ensure the ad you design is what consumers will see with a granular positioning tool. Imagine a world in which the rich media ads you design look precisely the same across all sites, without any extra effort on your part. Atlas Rich Media realizes this vision. The positioning tool gives traffickers the granular control needed to meet publishers’ unique requirements—resizing an element here or repositioning an element there—all the while protecting the integrity of your design. Atlas Rich Media also takes care of technical idiosyncrasies, such as automatically correcting drop-down boxes that can peer through an ad, so the ad you design is always the ad the end consumer will see. Atlas believes in “develop once, run anywhere.” A single Flash file can be used on multiple websites, even if it needs to have different dimensions, different behavior and different positioning.
Atlas Rich Media formats powered by TopLayer® technology Atlas Rich Media formats are powered by TopLayer® technology that has been used for over four years on hundreds of successful campaigns. In the fast-moving world of rich media, there’s no substitute for experience. Choose from three flexible Flash-based formats:
Ever had to compare results from different vendors’ reporting systems? It’s never an apples-to-apples comparison, so even a slight miscalculation can put expensive media optimization decisions at risk. Atlas Rich Media avoids this by tracking the metrics for all your rich media and standard ad campaign data using the same counting methodology. What’s more, you get a single report that integrates: • Post-click and conversion reporting metrics • Custom interaction metrics • Standard metrics and advanced rich media metrics
Expanding Banner: Ads that expand over part of the page to reveal a larger, typically interactive layer of the ad.
Get more relevant results with comprehensive rich media metrics. It’s difficult to make the best optimization decisions if you don’t use the same metrics to evaluate rich media and standard banner ads. Atlas enables this with the most comprehensive set of rich media metrics available, including: • Brand Exposure Duration (BXD), the length of time a person is exposed to an ad • Cost per Minute of Exposure (CME)
Floating: Ads that float over the page’s content.
• User-defined interactions or events, such as rollovers, internal navigation, completed playback times, impressions, click-throughs and conversions
Custom: A floating ad with a reminder, take-over, corner or any other non-standard ad.
One set of integrated tools to benefit everyone on your team MEDIA TEAMS
Manage your campaigns efficiently and effectively to achieve peak performance: > Streamlined rich media trafficking workflow > Single set of data and one counting methodology for the most accurate marketing decisions > Integrated rich media metrics for clear insights about ad performance > Broad range of sites for media buys > Single trafficking tag that works for all Atlas formats C R E AT I V E T E A M S
Enjoy the freedom of working the way you want when designing rich media campaigns: > Unparalleled creative freedom, without learning a new technology > No added authoring constraints —adhere to publishers’ specs, and you’re done > No surprises—what you design is what consumers see > No Flash scripting required > Spec that adheres to Macromedia’s Multi Tracking Kit and is promoted by the IAB M A N AG E M E N T
Be confident campaigns will run as planned, ensuring the best return on your investment: > Trusted technology that is markettested on hundreds of campaigns over four years > High-touch service combined with client-drive convenience > No more costly back-and-forth revisions between traffickers and designers > Quality assurance tools that eliminate potentially costly mistakes
Rely on trusted, market-tested technology Choose the rich media platform with proven success.
Superior service, support and training.
The TopLayer® technology that powers Atlas Rich Media has been in use for over four years throughout Europe and the U.S. That’s four years of ongoing customer feedback on hundreds of successful campaigns. How does this benefit you?
The Atlas client service team offers in-depth online marketing expertise, enabling you to produce more effective campaigns. As part of our ongoing support, we assign you to a team of marketing professionals who understand the challenges of your job and can advise you on campaign approaches to enhance results. That means you spend less time managing processes and more time delivering breakthrough strategies and creative that deliver impressive, measurable results.
• Atlas Rich Media already has wide acceptance among leading publishers, including the Big Three portals—AOL, MSN and Yahoo!—and new sites signing on every day. By eliminating major media planning roadblocks, Atlas Rich Media enables you to meet your clients’ campaign goals at the best possible price. • All the technical details have been worked out, so you can be confident that what you design is what you get.
Go with the market leader in online advertising technology. Atlas offers a proven track record of delivering the most relevant and effective tools and services in the industry. Our clients know and trust the Atlas Digital Marketing Suite to deliver efficient and effective online campaign management. With a dedicated team of rich media engineers, Atlas Rich Media now extends the Atlas Suite to bring you the best in rich media technologies.
Learn how Atlas Rich Media can help you maximize the efficiency and effectiveness of your rich media advertising campaigns. Call: 1-866-285-2736 (U.S. and Canada) +44 (0) 207 291 1901 (United Kingdom) Email: info@AtlasSolutions.com Visit: www.AtlasSolutions.com
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